# Compare Hootsuite vs Brand24 2026 | Capterra > Unsure of what to choose? Check Capterra to compare Brand24 and Hootsuite based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/121701-149054/HootSuite-vs-Brand24 --- # Brand24 vs Hootsuite Features and Cost Comparison Last updated May 12th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: Brand24Hootsuite2/4 selected [Brand24](https://www.capterra.com/p/149054/Brand24/)[4.7 (254)](https://www.capterra.com/p/149054/Brand24/reviews/) [Hootsuite](https://www.capterra.com/p/121701/HootSuite/)[4.4 (3,796)](https://www.capterra.com/p/121701/HootSuite/reviews/) [## Brand24](https://www.capterra.com/p/149054/Brand24/)[4.7 (254)](https://www.capterra.com/p/149054/Brand24/reviews/) Starting Price $199.00/month Value-for-Money 4.5 Functionality 4.4 Ease of Use 4.7 Customer Service 4.8 Reviews Sentiment Based on [254 reviews](#user-reviews) Positive 243 Neutral 9 Negative 2 [## Hootsuite](https://www.capterra.com/p/121701/HootSuite/)[4.4 (3,796)](https://www.capterra.com/p/121701/HootSuite/reviews/) Starting Price $249.00/month Value-for-Money 4.1 Functionality 4.3 Ease of Use 4.3 Customer Service 4.2 Reviews Sentiment Based on [3,796 reviews](#user-reviews) Positive 3,340 Neutral 370 Negative 86 ## Send this comparison chart to my inbox ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. What’s your intended use case? ## Summary * * * Key features rated by users Features selected based on 2,102 reviews from social media monitoring software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology \--%Fit Missing features Feature ratings Automated Publishing NA Social Media Integration 4.5 Multi-Channel Data Collection 4.5 Activity Tracking NA Content Library NA 83%Fit High performer Feature ratings Automated Publishing 4.5 Social Media Integration 4.5 Multi-Channel Data Collection 4.5 Activity Tracking 3.7 Content Library 4.2 User satisfaction User satisfaction 4.7 User reviews[254](https://www.capterra.com/p/149054/Brand24/reviews/) Ease of use 4.7 Functionality 4.4 Value for money 4.5 Customer support 4.8 User satisfaction 4.4 User reviews[3,796](https://www.capterra.com/p/121701/HootSuite/reviews/) Ease of use 4.3 Functionality 4.3 Value for money 4.1 Customer support 4.2 Price starts from Price starts from $199Flat Rate, Per Month - Free version - Free trial Price starts from $249Per User, Per Month - Free version - Free trial Best for Best for Companies of all sizes who want to stay informed about their campaigns, activities, and customer interactions.
 Marketing Managers | Community Specialists | Social Media Managers | PR Specialists. Best for Hootsuite helps brands manage social media better, from the smallest businesses to the largest enterprises across CPG, finance, healthcare, tech, higher-ed, and government services. ## User reviews Pros & cons Kuba D. Head of Brand and Marketing > "Brand24 allows us to catch authentic stories from daily workshops and meetings, which we call "Moments of Power."" [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___7119213) MP Marta P. Senior Advisor > "the load on the computer (the need to use very large amounts of memory) and, most recently, - AI summaries, which have become very quantitative and..." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___7031520) Katarzyna B. Marketing Manager > "The platform is intuitive, fast, and delivers valuable insights that help monitor brand reputation, track campaigns, and respond to mentions in real..." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6852709) JB Jennifer B. Senior Social Media Manager, Community > "Brand24’s filters can let irrelevant or incorrect content through, which affects the accuracy of insights." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___7022327) CL Cezary L. Senior Social Media Specialist > "Its greatest strengths are fast alerts and deep analytics, which offer strong support for brand reputation management, crisis response, and campaign..." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6854317) VR Verified Reviewer Manager > "I don't know how to use tracking to its fullest potential, often the messages displayed to me are too general, or are about randam posts/users" [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6853471) MA Miguel A. Executive Data Analyst > "Ai insights of the topics, the variety of sources such as TikTok, the look and feel of the platform, the AI brand assistant (in general all the AI..." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6853550) MP Mariana P. Account Manager > "Also, the support team is based in Europe and I was never able to schedule a training session due to the time zone being so different than ours..." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6854042) KA Khasiba A. Director of Operations > "We found the tool's ability to track mentions across vast areas of the web including news sites, social media (especially X/Twitter and Reddit), and..." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___7034623) M Marta Ż. Pr Manager > "The filter sometimes lets incorrect content through, causing confusion or unexpected results." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6853183) Kuba D. Head of Brand and Marketing > "It solved a massive visibility gap for us by acting as our "digital eyes and ears" in small towns across Poland." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___7119213) CE Claire E. Research Assistant > "Some of the filters on Brand24 didn’t align with what I was looking for in my research." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6856509) AC Agnieszka C. CEO > "The ability to track key conversations and respond quickly to emerging situations is a real game changer for brand management and reputation monitoring." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6853352) M Marta Ż. Pr Manager > "Brand24 has a user-friendly interface and pleasant UX, but the filter sometimes misses bad content :)" [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6853183) VR Verified Reviewer Manager > "Access to analysis and comparisons with competitors, good charts and the ability to specify reports for your current need." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6853471) MJ Megan J. PR Account Executive > "The platform is not the absolute easiest to navigate, and it is a bit difficult to teach new team members how to use it." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6851766) EV Eduardo V. Digital and Marketing Director > "We’ve been able to use Brand24 as a valuable starting point to build a more robust social listening strategy tailored to our brands and the Mexican..." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6822373) AB Arielle B. Director of Marketing > "Also tiktok integration can be a little difficult to work with and understand without taking a look deeper into our settings." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6413539) LB Leslie B. External Communications Mgr. > "Brand 24 offers user-friendly data that can be sorted and scaled up or down in multiple ways for various team members." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6851915) RM Rachel M. AVP of Marketing > "I find that news mentions aren't always picked up and I have to add them manually." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6368560) HT Hendra T. Administrator > "One thing I like the most of this app is it has complete features and also the app can give your overall brief score of your brand from 1-100 to..." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6723319) RD Raul D. CEO > "I didn't love the post sale service as I thought it wasn't as warm yet it was effective." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6467633) JB Jennifer B. Senior Social Media Manager, Community > "Brand24 has empowered us to launch a robust social listening program and share meaningful insights with our broader organization." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___7022327) ES Ed S. Manager > "Duplicate data, and less data available" [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6366916) GB Greg B. CMO > "The platform provides insightful data that helps me track my brand’s presence effectively." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6852838) KZ Katia Z. Project Manager > "It is very difficult to cancel the service." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6373116) LP Lusi P. Social Media Data Analyst > "It has some cool features for filtering and configuring the projects to collect mentions, this will be the most accurate possible." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6416882) LR Laura R. Sdr team leader > "Price and some dashboards not that easy to read" [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6408416) CS Cole S. Co-Director > "Brand24 seems great for monitoring brand mentions and sentiment analysis, though sentiment accuracy and limited features in lower plans can be drawbacks." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6368585) KB Katie B. Director of Communications > "For some of the search features, it sometimes pulls irrelevant information from Twitter." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___3765924) HM Heriberto M. IT > "It has helped our team stay on top of mentions, track performance, and make data-driven decisions." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6829919) Firoz K. Digital marketing strategist > "I was constantly worried about my company's reputation when I started to consider the idea of creating an account on social media." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___3593802) [View Reviews](https://www.capterra.com/p/149054/Brand24/reviews/) CG Chelsea G. Marketing > "Hootsuite is a powerful social media management tool that boosts efficiency and scheduling but may feel complex and pricey for smaller users." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7076520) DM David M. Technical Support Engineer > "Support is spotty; complex account tweaks take time to achieve, and for peak usage, the dashboard may become overwhelmed." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7052667) LT Layla T. Content Creator > "Great tool for managing social media accounts all in one place, as well as scheduling posts across platforms." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7137230) Joshua F. Marketing Assistant > "Also, some reports or analytics can be tricky to figure out at first, which can slow things down." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7060171) DM David M. Technical Support Engineer > "Customization options and AI tools for content generation add value at mid-tier pricing that fits small creative efforts." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7052667) VR Verified Reviewer Art > "I don´t like about Hootsuite that there is no free version for a test or try-off." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7094826) MK Mohamed K. Electrical and Instruments Engineer > "Hootsuite's best feature is its ability to manage multiple social media accounts from one place, with excellent scheduling and analytics tools." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6566831) SR Sabine R. it supporter > "Hootsuite has limited customization options for dashboards, making it challenging to tailor the experience." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6537272) SH Shir H. Social Media Manager > "Hootsuite made it easy for me to organize all of our social media accounts, the ability to schedule posts across multiple channels, and a..." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6649428) CG Chelsea G. Marketing > "Costs can be high for smaller teams." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7076520) JR Jason R. Owner > "Scheduling content across multiple platforms saves hours each week, and Hootsuite’s analytics provide deep insights that help improve my..." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6563995) AV Asha V. Beauty Specialist > "One of them being a system crash where a video is unable to post or duplicates posting in error." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6406381) KH Krystle H. Accounts Receivable Specialist > "It is a great tool for teams using social media platforms, scheduling, and analytics capabilities which help organize all you social media..." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6564209) NJ Natalie J. Business Relations Manager > "Lots of limitations with the free version, so forced to pay if using for many things" [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6818402) SH Shir H. Social Media Manager > "I love Hootsuite, it’s awesome for social media management, it makes it easy and efficient for me to plan and organize my team’s content, and..." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6649428) JR Joel R. Photographer > "It can be glitchy at times, it randomly disconnects and sometimes fails to posts but it happens very rarely." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6392802) CMA Carol Mae A. Social Media Manager and VA > "What I like the most about Hootsuite is its ability to let me post in different platforms and let me handle different social media accounts." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6351608) MT Maria T. Clinic coordinator > "Cannot manage 2 add campaigns for the same post but different platforms." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6718042) AD Angel D. Media Producer > "It saves time and effort by scheduling posts, tracking mentions, and analyzing performance across different platforms." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6583734) JR Jason R. Owner > "The dashboard can also feel a bit crowded at times, which makes it challenging for new users to get comfortable." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6563995) Tristan N. CEO > "Seemed like a nice site at first for tracking socials of competitors." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7066696) JR Judah R. Engineering Manager > "Lack of support for the Fediverse, Threads, and BlueSky are glaring omissions." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6475175) Ankit D. Digital Marketing Specialist > "It saves a lot of time and efforts by systematically scheduling and auto-posting of social media posts at set date and time." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6742273) RL Rick L. PR and Comms Director > "Cannot schedule posts that go past the standard character limit." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6623467) AH Amir H. E-Commerce Manager > "It is very effective in postings but the cost is high to a medium sized business." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7109129) NB Nicole B. Book Coach and Editor > "The price makes it absolutely unaffordable for small businesses, freelancers and people just starting out." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6610811) Leah G. Detailer > "The platform's intuitive interface makes scheduling posts across multiple social networks a breeze, saving me countless hours every week." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6379822) AM Ayesha M. Operations Manager > "I wasn't allowed to add a person as a collaborator or tag multiple account" [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6496734) AB Ali B. Owner > "Hootsuite allowed me to create and download custom analytic reports for clients (that they loved)." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6639364) AB Ali B. Owner > "You no longer can create free accounts for clients." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6639364) MK Mohamed K. Electrical and Instruments Engineer > "It simplifies social media management, improves efficiency, and offers robust analytics, though it can be complex and expensive." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6566831) HC Heather C. Administrative Assistant > "I also find that since we have had to disable Facebook comments, I cannot do this in Hootsuite and need to manually go into Facebook after..." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6004727) SS Sophie S. Operations Manager > "Hootsuite made scheduling social media posts really easy, and the useful calendar feature made it really easy to see what your upcoming content..." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6516342) CH Charlotte H. Editorial Operations Associate > "The free plan seems quite limited and the pricing structure seems irregular." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6511066) AE Aaron E. Account Director > "Hootsuite is excellent for managing multiple social media profiles and gaining valuable insights, but it may be too expensive for individuals,..." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6491735) VR Verified Reviewer DIGITAL MARKETING EXPERT > "Its mobile version lacks full functionality." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6545859) CS Connor S. Brokerage Operations Associate > "We like that you can add all of your social media accounts to your Hootsuite and effectively manage them from one area." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6598235) James C. Social Media Specialist > "can sometimes be a bit glitchy and support isn't always immediate" [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6583878) DE Dimitra E. Programs Director > "It made managing multiple social media accounts much easier with its scheduling, automation, and analytics tools." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6756064) DS Dain S. Owner > "A bit pricey, bud, and a few limitations for Instagram" [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6524525) Priyanka S. Head of Marketing > "As a Digital Marketing Manager, I’ve showcased our value on social media, while Amplify has empowered our sales team to boost website traffic..." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6630932) RC Ripon C. IT Executive > "Some users have reported limitations in using third-party APIs with Hootsuite, which can be a drawback for businesses that rely on automation..." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___4801478) VR Verified Reviewer Marketing and Communications Specialist > "The interface is also more approachable than other software i've used in the past." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7064673) EA Eman A. hr > "One of its biggest drawbacks is that there is no phone support." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6513480) DD Denise D. Web Consultant > "Hootsuite is simply the best social media scheduling tool on the web." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7123415) LT London T. CEO > "I didn’t like the cost compared to the number of social accounts integrated." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6467647) MW Mary W. HR Specialist > "Myself and the other intern were able to work collaboratively in Hootsuite's workspace and efficiently manage our university's social media..." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6301584) KG Kim G. Performance Marketing Manager > "The pricing is a bit steep, especially when you add team members." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6487682) SJ Steven J. Digital Communications Manager > "I like that it allows our team to manage all our social media accounts in one place and saves us time" [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6553334) ST Sean T. Content Streamer > "Hootsuite posts are not completely customizable, there are posting aspects that are not possible through hootsuite that the actual social media..." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___5095314) JR Jason R. Owner > "It’s perfect for handling the social presence of a growing brand or small business, giving me all the tools I need in one place." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6563995) HC Heather C. Administrative Assistant > "I am also less than satisfied with the analytics as a whole, as I was struggling to see the performance of particular posts as a single entity,..." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6004727) SH Shir H. Social Media Manager > "I love how I can easily share content on additional channels, which helps increase website traffic and customer inquiries." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6649428) SH Simon H. Marketing Manager > "Hootsuite was not just super hard to use, it was expensive too." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6851053) AF A. F. Entrepreneur > "I liked the Hootsuite calendar tools and the ability to streamline my social media activity." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6529300) AY Ayrat Y. manager > "She was throwing blog post links at me every time I was trying to get actionable advice on how to make HootSuite work; after digging and..." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6130798) JR Joel R. Photographer > "You can manage multiple platforms from the same account and it makes management for social media so much easier." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6392802) NB Nicole B. Book Coach and Editor > "It seems like Hootsuite only wants a particular type of user, and small businesses ain't it." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6610811) AH Amir H. E-Commerce Manager > "Being an E-Commerce Manager, it is important to have a stable social presence." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7109129) ES Ekadashi S. Administrative Assistant > "Sometimes it gets connectivity issues." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6587793) SE Sitav E. Marketing Associate > "Hootsuite is incredibly easy to use, part of the hard parts of social media posting is keeping up with execution - Hootsuite allows you to..." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6511298) TM Thomas M. Marketing Specialist > "The ease of batch re-scheduling a post across multiple platforms leaves a lot to be desired, but that is primarily the only pain point I have..." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6055693) JR Jason R. Owner > "The ability to streamline all my social media accounts into one easy-to-navigate dashboard is a game-changer." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6563995) JP Jonathan P. CEO > "The price is prohibitive for a young startup with minimal budget" [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6468341) MV Martin V. Owner > "What's more, it presented a great customisable dashboard of all the states of your posts and ads." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6524462) RL Rick L. PR and Comms Director > "Not up to speed, poor support and customer care" [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6623467) DE Dimitra E. Programs Director > "Scheduling posts was simple, the automation saved time, and the analytics helped me track what was working." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6756064) Gilmer S. Marketing Manager > "Another detail is that the programming does not allow as much flexibility when adjusting publication times when necessary." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___5030378) RP Rachel P. Senior SEO Specialist > "Great for scheduling posts and getting things live on time, plus the ability to preview each post before it goes live means you can make any..." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___5026779) KB Kristen B. Social Media Manager > "It is too expensive; they do not offer a free plan anymore" [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6697322) RG Ruben G. Owner > "Overall great value if you're looking for a software to make your time and money work for you. If you need to post content, but don't have the..." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6300875) SR Skyler R. Freelance Social Media Specialist > "It's expensive compared to other social media schedulers." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6557584) RC Ripon C. IT Executive > "Hootsuite provides detailed analytics and reporting features, enabling businesses to track social media engagement, performance, and customer..." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___4801478) JC Jennifer C. Recruiter > "I do feel it is a little over priced for the service." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6509801) Priyanka S. Head of Marketing > "Hootsuite has been great for managing content and campaigns, with strong support and useful features like Amplify." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6630932) RG Ruben G. Owner > "Not the easiest to work with, took me a bit of time to understand the software initially." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6300875) Gilmer S. Marketing Manager > "I also found the dashboard useful, which allows you to see the activity and engagement on each platform, as well as the statistical reports on..." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___5030378) JM Jhonjerlyn M. CEO > "One of the negative things about this platform is that it is a bit complicated to manage messages received within it, when we link all the..." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___3718617) FV Fabio V. Marketing manager > "Its centralized dashboard, scheduling, analytics, and team collaboration features make it an invaluable asset for managing multiple social..." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___4956640) Daniela P. owner > "zero customer service, empathy, humanity." [See full review](https://www.capterra.com/p/121701/HootSuite/#GetApp___6487677) [View Reviews](https://www.capterra.com/p/121701/HootSuite/reviews/) ## User interface 4.70 (254) [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) 4.37 (3,796) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Brand24 29/43 - Access Controls/Permissions - Activity Tracking - AI Copilot - API - Approval Process Control - Audience Targeting - Automated Publishing - Benchmarking - Boolean Search - Campaign Analytics - Campaign Management - Commenting/Notes - Competitive Analysis - Content Library - Content Management - Customer Engagement - Customizable Reports - Dashboard - Email Alerts - Engagement Tracking - Filtering - Generative AI - Hashtag Tracking - Impact Measurement - Influencer Tracking - Keyword Tracking - Mobile Alerts - Multi-Channel Data Collection - Performance Metrics - Real-Time Analytics - Real-Time Notifications - Reporting & Statistics - Reputation Management - Sentiment Analysis - Social Advertising - Social Listening - Social Media Integration - Social Mentions Tracking - Social Promotion - Tagging - Trend Analysis - Visual Analytics - Workflow Management [See all features](https://www.capterra.com/p/149054/Brand24/#features) Hootsuite Top features 39/43 - Access Controls/Permissions - Activity Tracking - AI Copilot - API - Approval Process Control - Audience Targeting - Automated Publishing - Benchmarking - Boolean Search - Campaign Analytics - Campaign Management - Commenting/Notes - Competitive Analysis - Content Library - Content Management - Customer Engagement - Customizable Reports - Dashboard - Email Alerts - Engagement Tracking - Filtering - Generative AI - Hashtag Tracking - Impact Measurement - Influencer Tracking - Keyword Tracking - Mobile Alerts - Multi-Channel Data Collection - Performance Metrics - Real-Time Analytics - Real-Time Notifications - Reporting & Statistics - Reputation Management - Sentiment Analysis - Social Advertising - Social Listening - Social Media Integration - Social Mentions Tracking - Social Promotion - Tagging - Trend Analysis - Visual Analytics - Workflow Management [See all features](https://www.capterra.com/p/121701/HootSuite/#features) ### Recognition No recognitions have been awarded to Brand24 Hootsuite is recognized as a top-rated tool in 3 Capterra Shortlist reports ### Deployment & support Brand24 Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Hootsuite Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Brand24 - By Brand24 - Located in Poland - Founded in 2011 Hootsuite - By Hootsuite Media - Located in Canada - Founded in 2008 ## 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