--- title: "Compare Hootsuite vs Brand24 2026 | Capterra" description: "Unsure of what to choose? Check Capterra to compare Hootsuite and Brand24 based on pricing, features, product details, and verified reviews." source_url: "https://www.capterra.com/compare/121701-149054/HootSuite-vs-Brand24" page_type: "comparison" language: "en" publication_date: "2026-11-09" --- # Hootsuite vs Brand24 Features and Cost Comparison Last updated November 9th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: HootsuiteBrand242/4 selected [Hootsuite](https://www.capterra.com/p/121701/HootSuite/)[4.4 (3,804)](https://www.capterra.com/p/121701/HootSuite/reviews/) [Brand24](https://www.capterra.com/p/149054/Brand24/)[4.7 (257)](https://www.capterra.com/p/149054/Brand24/reviews/) [## Hootsuite](https://www.capterra.com/p/121701/HootSuite/)[4.4 (3,804)](https://www.capterra.com/p/121701/HootSuite/reviews/) Starting Price $399.00/month Value-for-Money 4.1 Functionality 4.3 Ease of Use 4.3 Customer Service 4.2 Reviews Sentiment Based on [3,804 reviews](#user-reviews) Positive 3,348 Neutral 370 Negative 86 [## Brand24](https://www.capterra.com/p/149054/Brand24/)[4.7 (257)](https://www.capterra.com/p/149054/Brand24/reviews/) Starting Price $199.00/month Value-for-Money 4.5 Functionality 4.4 Ease of Use 4.7 Customer Service 4.8 Reviews Sentiment Based on [257 reviews](#user-reviews) Positive 246 Neutral 9 Negative 2 ## Not a match? Find software alternatives tailored to your priorities. These software suggestions are similar to those you’re currently comparing. ### Birdeye 4.7 (709) * * * Starting Price Contact vendor for pricing Free Trial Free Version * * * User rating 94% of reviewers rated it above 4 stars * * * ### monday AI Work Platform 4.6 (6,134) * * * Starting Price $9.00 Per User,Per Month Free Trial Free Version * * * User rating 94% of reviewers rated it above 4 stars * * * ### Brandwatch 4.2 (255) * * * Starting Price Contact vendor for pricing Free Trial Free Version * * * User rating 85% of reviewers rated it above 4 stars * * * Highest Rated ### YouScan 4.9 (125) * * * Starting Price $499.00 Other,Per Month Free Trial Free Version * * * User rating 100% of reviewers rated it above 4 stars * * * What’s your intended use case? ## Summary * * * Key features rated by users Features selected based on 2,097 reviews from social media monitoring software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology 83%Fit High performer Feature ratings Automated Publishing 4.5 Social Media Integration 4.5 Multi-Channel Data Collection 4.5 Activity Tracking 3.8 Content Library 4.2 \--%Fit Missing features Feature ratings Automated Publishing NA Social Media Integration 4.5 Multi-Channel Data Collection 4.5 Activity Tracking NA Content Library NA User satisfaction User satisfaction 4.4 User reviews[3,804](https://www.capterra.com/p/121701/HootSuite/reviews/) Ease of use 4.3 Functionality 4.3 Value for money 4.1 Customer support 4.2 User satisfaction 4.7 User reviews[257](https://www.capterra.com/p/149054/Brand24/reviews/) Ease of use 4.7 Functionality 4.4 Value for money 4.5 Customer support 4.8 Price starts from Price starts from $399Per User, Per Month - Free version - Free trial Price starts from $199Flat Rate, Per Month - Free version - Free trial Best for Best for Hootsuite helps brands manage social media better, from the smallest businesses to the largest enterprises across CPG, finance, healthcare, tech, higher-ed, and government services. Best for Companies of all sizes who want to stay informed about their campaigns, activities, and customer interactions.
 Marketing Managers | Community Specialists | Social Media Managers | PR Specialists. ## User reviews Pros & cons TK Tim K. Founder > "The analytics are very useful in determining engagement figures and the ability to handle the content directly is a..." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7186275) DC Daniel C. Marketing Manager > "However, I've encountered some minor issues with post tracking and occasional platform connectivity problems, which..." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7196535) CG Chelsea G. Marketing > "Hootsuite is a powerful social media management tool that boosts efficiency and scheduling but may feel complex and..." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7076520) DM David M. Technical Support Engineer > "Support is spotty; complex account tweaks take time to achieve, and for peak usage, the dashboard may become overwhelmed." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7052667) DM Demi M. Community Manager > "It’s the first web tool for planning posts and analyzing insights that I have used, right after Canva." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7161300) TK Tim K. Founder > "The cost is too high for a small business relative to other options." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7186275) SH Shir H. Social Media Manager > "Hootsuite made it easy for me to organize all of our social media accounts, the ability to schedule posts across..." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6649428) Joshua F. Marketing Assistant > "Also, some reports or analytics can be tricky to figure out at first, which can slow things down." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7060171) LT Layla T. Content Creator > "Great tool for managing social media accounts all in one place, as well as scheduling posts across platforms." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7137230) VR Verified Reviewer Art > "I don´t like about Hootsuite that there is no free version for a test or try-off." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7094826) DM David M. Technical Support Engineer > "Customization options and AI tools for content generation add value at mid-tier pricing that fits small creative efforts." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7052667) MT Maria T. Clinic coordinator > "Cannot manage 2 add campaigns for the same post but different platforms." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6718042) SH Shir H. Social Media Manager > "I love Hootsuite, it’s awesome for social media management, it makes it easy and efficient for me to plan and organize..." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6649428) CG Chelsea G. Marketing > "Costs can be high for smaller teams." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7076520) TK Tim K. Founder > "Hootsuite has been awesome for posting in many places at once without having to log out and in for each one." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7186275) RL Rick L. PR and Comms Director > "Cannot schedule posts that go past the standard character limit." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6623467) AD Angel D. Media Producer > "It saves time and effort by scheduling posts, tracking mentions, and analyzing performance across different platforms." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6583734) NB Nicole B. Book Coach and Editor > "The price makes it absolutely unaffordable for small businesses, freelancers and people just starting out." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6610811) JS Jack S. A and R Coordinator at Pulse Music Group > "Having everything in one dashboard saves me from constantly switching between platforms." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7210416) NJ Natalie J. Business Relations Manager > "Lots of limitations with the free version, so forced to pay if using for many things" [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6818402) Ankit D. Digital Marketing Specialist > "It saves a lot of time and efforts by systematically scheduling and auto-posting of social media posts at set date and..." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6742273) AB Ali B. Owner > "You no longer can create free accounts for clients." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6639364) DC Daniel C. Marketing Manager > "Overall, I've found Hootsuite to be a solid tool for managing our social media presence." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7196535) James C. Social Media Specialist > "can sometimes be a bit glitchy and support isn't always immediate" [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6583878) JF Jill F. Assistant Project Manager > "The sharing function is especially helpful when collaborating with colleagues." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7176394) AY Ayrat Y. manager > "She was throwing blog post links at me every time I was trying to get actionable advice on how to make HootSuite work;..." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6130798) AB Ali B. Owner > "Hootsuite allowed me to create and download custom analytic reports for clients (that they loved)." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6639364) NB Nicole B. Book Coach and Editor > "It seems like Hootsuite only wants a particular type of user, and small businesses ain't it." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6610811) CS Connor S. Brokerage Operations Associate > "We like that you can add all of your social media accounts to your Hootsuite and effectively manage them from one area." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6598235) SR Sabine R. it supporter > "Hootsuite has limited customization options for dashboards, making it challenging to tailor the experience." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6537272) DE Dimitra E. Programs Director > "It made managing multiple social media accounts much easier with its scheduling, automation, and analytics tools." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6756064) ES Ekadashi S. Administrative Assistant > "Sometimes it gets connectivity issues." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6587793) Priyanka S. Head of Marketing > "As a Digital Marketing Manager, I’ve showcased our value on social media, while Amplify has empowered our sales team to..." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6630932) TM Thomas M. Marketing Specialist > "The ease of batch re-scheduling a post across multiple platforms leaves a lot to be desired, but that is primarily the..." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6055693) SH Shir H. Social Media Manager > "I love how I can easily share content on additional channels, which helps increase website traffic and customer..." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6649428) AV Asha V. Beauty Specialist > "One of them being a system crash where a video is unable to post or duplicates posting in error." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6406381) Tristan N. CEO > "Seemed like a nice site at first for tracking socials of competitors." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7066696) RL Rick L. PR and Comms Director > "Not up to speed, poor support and customer care" [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6623467) DE Dimitra E. Programs Director > "Scheduling posts was simple, the automation saved time, and the analytics helped me track what was working." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6756064) KB Kristen B. Social Media Manager > "It is too expensive; they do not offer a free plan anymore" [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6697322) Priyanka S. Head of Marketing > "Hootsuite has been great for managing content and campaigns, with strong support and useful features like Amplify." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6630932) MP Marki P. Marketing Coordinator > "Also sometimes data for metrics like followers does not match up to exactly what the platform analytics says." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6037186) MK Mohamed K. Electrical and Instruments Engineer > "Hootsuite's best feature is its ability to manage multiple social media accounts from one place, with excellent..." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6566831) JC Jackson C. Information technology manager > "The cost of the software is too expensive." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6625137) AH Amir H. E-Commerce Manager > "It is very effective in postings but the cost is high to a medium sized business." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7109129) JR Joel R. Photographer > "It can be glitchy at times, it randomly disconnects and sometimes fails to posts but it happens very rarely." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6392802) IS Isabella S. software engineer > "it helps me build out quality content, also helps me engage with my audiences, it helps me with planning, scheduling,..." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6111390) SH Simon H. Marketing Manager > "Hootsuite was not just super hard to use, it was expensive too." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6851053) HK Heena K. social media executive > "The best Hootsuite experience combines scheduling posts, using the calendar for planning, and managing all your content..." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6217462) FM Frank M. Area sales manager > "text editor still needs a lot of improvement to meet my needs because texts delay to appear" [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6020814) VR Verified Reviewer Manager > "Nice tool for social media management, also I like analytics the tool provide related to the work." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6706479) JR Jason R. Owner > "The dashboard can also feel a bit crowded at times, which makes it challenging for new users to get comfortable." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6563995) WMB Wesley M. B. Digital Communications Director > "I enjoy that I can schedule posts in the future and check engagement without having to jump around platforms." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6799145) JR Judah R. Engineering Manager > "Lack of support for the Fediverse, Threads, and BlueSky are glaring omissions." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6475175) JR Jason R. Owner > "Scheduling content across multiple platforms saves hours each week, and Hootsuite’s analytics provide deep insights that..." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6563995) AM Ayesha M. Operations Manager > "I wasn't allowed to add a person as a collaborator or tag multiple account" [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6496734) KH Krystle H. Accounts Receivable Specialist > "It is a great tool for teams using social media platforms, scheduling, and analytics capabilities which help organize..." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6564209) HC Heather C. Administrative Assistant > "I also find that since we have had to disable Facebook comments, I cannot do this in Hootsuite and need to manually go..." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6004727) VR Verified Reviewer Marketing and Communications Specialist > "The interface is also more approachable than other software i've used in the past." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7064673) CH Charlotte H. Editorial Operations Associate > "The free plan seems quite limited and the pricing structure seems irregular." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6511066) DD Denise D. Web Consultant > "Hootsuite is simply the best social media scheduling tool on the web." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7123415) VR Verified Reviewer DIGITAL MARKETING EXPERT > "Its mobile version lacks full functionality." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6545859) RM Rachel M. Digital Campaign Executive > "Hootsuite works well for scheduling and managing social media." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6578413) LD Lynda D. owner and copyeditor > "I stopped using Hootsuite shortly before they got rid of their free plan option." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6228312) AJ Alfredo J. Consultant > "It works, it is stable and has good relationships with the social media platforms so you can trust it to work. But don’t..." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6673632) DS Dain S. Owner > "A bit pricey, bud, and a few limitations for Instagram" [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6524525) KM Kathleen M. Board Member > "I used Hootsuite in a volunteer role/capacity and it was such a wonderful tool considering I'm balancing a number of..." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6086846) RC Ripon C. IT Executive > "Some users have reported limitations in using third-party APIs with Hootsuite, which can be a drawback for businesses..." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___4801478) JM Josphat M. Social Media Manager > "Also, the platform's monitoring features allow for real-time engagement with my audience, enhancing the overall social..." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6049065) EA Eman A. hr > "One of its biggest drawbacks is that there is no phone support." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6513480) CMA Carol Mae A. Social Media Manager and VA > "What I like the most about Hootsuite is its ability to let me post in different platforms and let me handle different..." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6351608) LT London T. CEO > "I didn’t like the cost compared to the number of social accounts integrated." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6467647) BI B. I. CEO > "Hootsuite allowed us to the ability to schedule and post our content to our various social media platforms with ease." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6035790) KG Kim G. Performance Marketing Manager > "The pricing is a bit steep, especially when you add team members." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6487682) JM Juan M. Operations Supervisor > "What I like most about Hootsuite is the ability to integrate various social media platforms and the information it..." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6039822) ST Sean T. Content Streamer > "Hootsuite posts are not completely customizable, there are posting aspects that are not possible through hootsuite that..." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___5095314) AH Amir H. E-Commerce Manager > "Being an E-Commerce Manager, it is important to have a stable social presence." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7109129) DI Doga I. Marketing Consultant > "Very expensive." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6817004) LJ Lewis J. Duty manager > "Great, I had lack of experience in this sector and this has helped out tremendously, you can literary do anything for..." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6593187) HC Heather C. Administrative Assistant > "I am also less than satisfied with the analytics as a whole, as I was struggling to see the performance of particular..." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6004727) VR Verified Reviewer Marketing and Communications Specialist > "The interface is also more approachable than other software i've used in the past." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7064673) EA Eslam A. Graphic Design > "I feel difficult to use the application, unlike using the desktop interface" [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___4242159) Chitrang S. Software Engineer > "It has an interactive user-interface, which helps do the work efficiently." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6539014) SG Stella G. Founder > "Interface is not as elegant as other competitors and some user interaction is confusing" [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___3732122) Gilmer S. Marketing Manager > "The interface is very intuitive and allows you to create an easy-to-manage content strategy." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___5030378) DB DeAndre B. Marketing and Development Coordinator > "I find that interface to be a bit off putting." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___3603001) WL Wc L. Manager, Market Research > "Hootsuite interface to measure web activity is great and intuitive." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___3778401) Lin M. Social Media Community Manager > "The interface can be confusing at first." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___3212741) EK Erica K. Asset and Acquisition Manager > "so many integrations and the AI tools are outstanding" [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6149328) Danny M. Marketing Manager > "This issue is more of a LinkedIn issue, but the integration with LinkedIn was often troublesome." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___3571874) VR Verified Reviewer Partner > "Integrates well with website analytics" [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___3759176) PM Precious M. Teacher > "There is no tiktok integration." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___3360105) VR Verified Reviewer CMO > "The integration into instagram is one of the few available and works easily." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___2679004) RG Ruben G. Owner > "Not the easiest to work with, took me a bit of time to understand the software initially." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6300875) VR Verified Reviewer CEO > "Its an easy to integrate platform." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___3709124) RL Rick L. PR and Comms Director > "Not up to speed, poor support and customer care" [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6623467) AM Ayesha M. Operations Manager > "When I used hootsuite it made my life easier." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6496734) Daniela P. owner > "zero customer service, empathy, humanity." [See full review](https://www.capterra.com/p/121701/HootSuite/#GetApp___6487677) AD Alex D. Manager > "It has a great range of functions, is easy to use and is a very powerful and useful tool." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6042188) Daniela P. owner > "NOT about the customer." [See full review](https://www.capterra.com/p/121701/HootSuite/#GetApp___6487677) CMA Carol Mae A. Social Media Manager and VA > "My experience in Hootsuite is very great because its really easy to use and very convenient." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6351608) Luis S. IT technician > "I sent several emails to customer service and never got an answer, I tried to recover the account and I did not receive..." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___3377500) [View Reviews](https://www.capterra.com/p/121701/HootSuite/reviews/) Kuba D. Head of Brand and Marketing > "Brand24 allows us to catch authentic stories from daily workshops and meetings, which we call "Moments of Power."" [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___7119213) MP Marta P. Senior Advisor > "the load on the computer (the need to use very large amounts of memory) and, most recently, - AI summaries, which have become very quantitative..." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___7031520) Katarzyna B. Marketing Manager > "The platform is intuitive, fast, and delivers valuable insights that help monitor brand reputation, track campaigns, and respond to mentions in..." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6852709) JB Jennifer B. Senior Social Media Manager, Community > "Brand24’s filters can let irrelevant or incorrect content through, which affects the accuracy of insights." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___7022327) CL Cezary L. Senior Social Media Specialist > "Its greatest strengths are fast alerts and deep analytics, which offer strong support for brand reputation management, crisis response, and..." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6854317) VR Verified Reviewer Manager > "I don't know how to use tracking to its fullest potential, often the messages displayed to me are too general, or are about randam posts/users" [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6853471) MA Miguel A. Executive Data Analyst > "Ai insights of the topics, the variety of sources such as TikTok, the look and feel of the platform, the AI brand assistant (in general all the..." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6853550) MP Mariana P. Account Manager > "Also, the support team is based in Europe and I was never able to schedule a training session due to the time zone being so different than ours..." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6854042) KA Khasiba A. Director of Operations > "We found the tool's ability to track mentions across vast areas of the web including news sites, social media (especially X/Twitter and Reddit),..." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___7034623) M Marta Ż. Pr Manager > "The filter sometimes lets incorrect content through, causing confusion or unexpected results." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6853183) HT Hendra T. Administrator > "One thing I like the most of this app is it has complete features and also the app can give your overall brief score of your brand from 1-100 to..." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6723319) CE Claire E. Research Assistant > "Some of the filters on Brand24 didn’t align with what I was looking for in my research." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6856509) Kuba D. Head of Brand and Marketing > "It solved a massive visibility gap for us by acting as our "digital eyes and ears" in small towns across Poland." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___7119213) M Marta Ż. Pr Manager > "Brand24 has a user-friendly interface and pleasant UX, but the filter sometimes misses bad content :)" [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6853183) AC Agnieszka C. CEO > "The ability to track key conversations and respond quickly to emerging situations is a real game changer for brand management and reputation..." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6853352) MJ Megan J. PR Account Executive > "The platform is not the absolute easiest to navigate, and it is a bit difficult to teach new team members how to use it." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6851766) VR Verified Reviewer Manager > "Access to analysis and comparisons with competitors, good charts and the ability to specify reports for your current need." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6853471) AB Arielle B. Director of Marketing > "Also tiktok integration can be a little difficult to work with and understand without taking a look deeper into our settings." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6413539) EV Eduardo V. Digital and Marketing Director > "We’ve been able to use Brand24 as a valuable starting point to build a more robust social listening strategy tailored to our brands and the..." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6822373) RM Rachel M. AVP of Marketing > "I find that news mentions aren't always picked up and I have to add them manually." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6368560) RL Roberto L. CMO > "The tool was essential for our brand monitoring project, helping us understand public perception and make data-driven decisions." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6667120) RD Raul D. CEO > "I didn't love the post sale service as I thought it wasn't as warm yet it was effective." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6467633) LB Leslie B. External Communications Mgr. > "Brand 24 offers user-friendly data that can be sorted and scaled up or down in multiple ways for various team members." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6851915) ES Ed S. Manager > "Duplicate data, and less data available" [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6366916) JB Jennifer B. Senior Social Media Manager, Community > "Brand24 has empowered us to launch a robust social listening program and share meaningful insights with our broader organization." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___7022327) KZ Katia Z. Project Manager > "It is very difficult to cancel the service." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6373116) GB Greg B. CMO > "The platform provides insightful data that helps me track my brand’s presence effectively." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6852838) LR Laura R. Sdr team leader > "Price and some dashboards not that easy to read" [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6408416) RL Roberto L. CMO > "The interface is intuitive, and the real-time alerts helped us quickly identify relevant mentions." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6667120) KB Katie B. Director of Communications > "For some of the search features, it sometimes pulls irrelevant information from Twitter." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___3765924) BoK Bartłomiej K. marketing manager > "The reports are clear, the alerts are timely, and the overall experience has been excellent." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___7191304) Firoz K. Digital marketing strategist > "I was constantly worried about my company's reputation when I started to consider the idea of creating an account on social media." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___3593802) HM Heriberto M. IT > "It has helped our team stay on top of mentions, track performance, and make data-driven decisions." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6829919) AB Arielle B. Director of Marketing > "Also tiktok integration can be a little difficult to work with and understand without taking a look deeper into our settings." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6413539) AC Agnieszka C. CEO > "Brand24 makes it incredibly easy to monitor all important mentions and events related to your brand, products, or industry in real time." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6853352) MP Mariana P. Account Manager > "Also, the support team is based in Europe and I was never able to schedule a training session due to the time zone being so different than ours..." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6854042) LB Leslie B. External Communications Mgr. > "Their reporting options, price point and regular new features surpassed my experience with other services." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6851915) RD Raul D. CEO > "I didn't love the post sale service as I thought it wasn't as warm yet it was effective." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6467633) KA Khasiba A. Director of Operations > "Brand24 provides a robust, affordable, and actionable view of our brand's presence online." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___7034623) KZ Katia Z. Project Manager > "It is very difficult to cancel the service." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6373116) [View Reviews](https://www.capterra.com/p/149054/Brand24/reviews/) ## User interface [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) 4.37 (3,804) [Brand24](https://www.capterra.com/p/149054/Brand24/) 4.70 (257) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Hootsuite Top features 39/43 - Access Controls/Permissions - Activity Tracking - AI Copilot - API - Approval Process Control - Audience Targeting - Automated Publishing - Benchmarking - Boolean Search - Campaign Analytics - Campaign Management - Commenting/Notes - Competitive Analysis - Content Library - Content Management - Customer Engagement - Customizable Reports - Dashboard - Email Alerts - Engagement Tracking - Filtering - Generative AI - Hashtag Tracking - Impact Measurement - Influencer Tracking - Keyword Tracking - Mobile Alerts - Multi-Channel Data Collection - Performance Metrics - Real-Time Analytics - Real-Time Notifications - Reporting & Statistics - Reputation Management - Sentiment Analysis - Social Advertising - Social Listening - Social Media Integration - Social Mentions Tracking - Social Promotion - Tagging - Trend Analysis - Visual Analytics - Workflow Management [See all features](https://www.capterra.com/p/121701/HootSuite/#features) Brand24 30/43 - Access Controls/Permissions - Activity Tracking - AI Copilot - API - Approval Process Control - Audience Targeting - Automated Publishing - Benchmarking - Boolean Search - Campaign Analytics - Campaign Management - Commenting/Notes - Competitive Analysis - Content Library - Content Management - Customer Engagement - Customizable Reports - Dashboard - Email Alerts - Engagement Tracking - Filtering - Generative AI - Hashtag Tracking - Impact Measurement - Influencer Tracking - Keyword Tracking - Mobile Alerts - Multi-Channel Data Collection - Performance Metrics - Real-Time Analytics - Real-Time Notifications - Reporting & Statistics - Reputation Management - Sentiment Analysis - Social Advertising - Social Listening - Social Media Integration - Social Mentions Tracking - Social Promotion - Tagging - Trend Analysis - Visual Analytics - Workflow Management [See all features](https://www.capterra.com/p/149054/Brand24/#features) ### Recognition Hootsuite is recognized as a top-rated tool in 3 Capterra Shortlist reports No recognitions have been awarded to Brand24 ### Deployment & support Hootsuite Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Brand24 Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Hootsuite - By Hootsuite Media - Located in Canada - Founded in 2008 Brand24 - By Brand24 - Located in Poland - Founded in 2011 ## 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