# Compare Hootsuite vs Semrush 2026 | Capterra > Unsure of what to choose? Check Capterra to compare Semrush and Hootsuite based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/121701-151962/HootSuite-vs-SEMrush --- # Semrush vs Hootsuite Features and Cost Comparison Last updated May 15th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: SemrushHootsuite2/4 selected [Semrush](https://www.capterra.com/p/151962/SEMrush/)[4.6 (2,323)](https://www.capterra.com/p/151962/SEMrush/reviews/) [Hootsuite](https://www.capterra.com/p/121701/HootSuite/)[4.4 (3,799)](https://www.capterra.com/p/121701/HootSuite/reviews/) [## Semrush](https://www.capterra.com/p/151962/SEMrush/)[4.6 (2,323)](https://www.capterra.com/p/151962/SEMrush/reviews/) Starting Price $139.95/month Value-for-Money 4.2 Functionality 4.6 Ease of Use 4.3 Customer Service 4.4 Reviews Sentiment Based on [2,323 reviews](#user-reviews) Positive 2,226 Neutral 66 Negative 31 [## Hootsuite](https://www.capterra.com/p/121701/HootSuite/)[4.4 (3,799)](https://www.capterra.com/p/121701/HootSuite/reviews/) Starting Price $249.00/month Value-for-Money 4.1 Functionality 4.3 Ease of Use 4.3 Customer Service 4.2 Reviews Sentiment Based on [3,799 reviews](#user-reviews) Positive 3,343 Neutral 370 Negative 86 ## Send this comparison chart to my inbox ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. What’s your intended use case? ## Summary * * * Key features rated by users Features selected based on 6,337 reviews from social media marketing software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology 71%Fit Missing features Feature ratings Social Media Integration 4.4 Email Marketing NA Post Scheduling 4.3 Campaign Planning 4.4 Engagement Tracking 4.6 76%Fit Missing features Feature ratings Social Media Integration 4.5 Email Marketing NA Post Scheduling 4.6 Campaign Planning 4.2 Engagement Tracking 4.4 User satisfaction User satisfaction 4.6 User reviews[2,323](https://www.capterra.com/p/151962/SEMrush/reviews/) Ease of use 4.3 Functionality 4.6 Value for money 4.2 Customer support 4.4 User satisfaction 4.4 User reviews[3,799](https://www.capterra.com/p/121701/HootSuite/reviews/) Ease of use 4.3 Functionality 4.3 Value for money 4.1 Customer support 4.2 Price starts from Price starts from $139.95Flat Rate, Per Month - Free version - Free trial Price starts from $249Per User, Per Month - Free version - Free trial Best for Best for From small businesses to global enterprises, Semrush is the go-to platform for managing online visibility and accelerating digital growth. Best for Hootsuite helps brands manage social media better, from the smallest businesses to the largest enterprises across CPG, finance, healthcare, tech, higher-ed, and government services. ## User reviews Pros & cons DD Devinda D. Digital Marketing Consultant > "Large database and extensive marketing tools, Good SEO and keyword research capabilities, good dashboards" [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7166728) MF Michael F. SEO > "I have also submitted a formal legal brief to their legal team and initiated a chargeback with my bank. If you are considering SEMrush for any..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7170886) VR Verified Reviewer VP Marketing > "For a long time, Semrush offered a comparable alternative to Ahrefs, giving users a clean look at keyword metrics" [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7179430) Alp A. Director > "Most of position tracking over different client accounts are showing 0 volume for their most primary keywords and in turn making our traffic metrics..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7063450) Suzanne C. Small Business Owner > "This may be an excellent tool for SEO professionals or agencies, but based on my experience, it requires more expertise and time than many solo..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7087333) AG Allison G. Marketing Strategy Consultant > "They give you the run around and require you to jump through hoops to cancel their free trial and then deny even when you've done what you're supposed..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7078978) Suzanne C. Small Business Owner > "It offers an impressive range of tools and data, and I can see how it would be extremely valuable for experienced SEO professionals or teams who use it..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7087333) JP John P. Transport Broker > "It is fairly expensive as a subscription, especially to small business and the interface can sometimes be overwhelming to someone like me who is not a..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7087577) VR Verified Reviewer Project Manager > "Comprehensive SEO suite with deep insights, versatile competitive tools, and valuable for digital marketing." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7080032) VR Verified Reviewer Owner > "At no point does SEMrush clearly disclose that these email responses are AI-generated, which is misleading and wastes a lot of time." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7075022) AM Andrew M. Senior Web Design Manager > "I enjoy the keyword tracking and competitor comparison, helps us to know where we’re gaining traction and where we’re falling behind." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6866070) DD Devinda D. Digital Marketing Consultant > "This experience has left me disappointed with both the company's customer service and its approach to handling genuine billing disputes." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7166728) Arsene S. Merketing director > "The platform is comprehensive and includes a wide range of SEO and competitor analysis tools." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7122949) Suzanne C. Small Business Owner > "Within two days of resubscribing, it became very clear that I did not have the time, technical background, or bandwidth to use the platform effectively." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7087333) CZ Calvin Z. Manager > "I liked the keyword magic tool, it provides an extensive database of keywords, offering insights into search volume, keyword difficulty, trends, cost..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6614116) FC Fergus C. Marketing Executive > "Website scores sometimes fluctuate randomly, and maybe more of a search engine issue but pages with similar descriptions are flagged when often..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6858727) OC Owen C. MD > "Semrush provides a really powerful suite of SEO analysis and data for our company website, helping us to understand how and why our website is ranking..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6573261) SW Simona W. head of marketing > "Semrush is expensive and the free version doesn’t offer anything interesting, free trial is not a one, just a refund when you are not satisfied" [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6862797) CZ Calvin Z. Manager > "Its the tool I need on my marketing and blogging business, because it has most of the features I need in one software, from offering insights into..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6614116) Alp A. Director > "We've noticed more and more discrepancies and missing data that are HUGE in comparison to every other tool. or they are flatout just missing." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7063450) Arsene S. Merketing director > "My overall experience with Semrush started positively because the platform is powerful and offers many useful SEO and competitor analysis features." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7122949) Palash R. Graphic design > "The pricing is quite expensive, especially for individual freelancers or small agencies." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7156698) VM Vikash M. Chief Marketing Executive > "The best seo tool i ahve used till now, i have tried lot of competetors but Semrush is always better than all of them, They have everything i need in..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6622525) AG Allison G. Marketing Strategy Consultant > "They are refusing to return the money and are using shady practices to give me the run around." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7078978) VR Verified Reviewer Senior Account Manager > "It is a robust platform for digital marketing professionals, offering extensive tools for optimizing online presence, but its complexity and cost may..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6541264) Arsene S. Merketing director > "The biggest issue was not the software itself, but the billing practices." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7122949) AH Amir H. E-Commerce Manager > "It has amazing market insights, yet the worth of the money decreases when you do not utilize any of the sophisticated features." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7103112) RW Rickilee W. Founder > "The subscription pricing feels expensive, and the free version's severe limitations can pose challenges for smaller businesses or budget-conscious users" [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6648777) DH Daniel H. Community Marketing Manager > "It provides incredibly nuanced reports across markets for keywords and competitors and is a wonderful guide in looking for expansion opportunities." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6728563) WW William W. Research Analyst > "I found the tool both thorough and easy to use in terms of competitive intelligence and keyword tracking, but found significant issues with its..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6403632) AH Amir H. E-Commerce Manager > "I rely on this in order to maximize the visibility of our store." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7103112) BH Bryan H. Director of Technical Operations > "Historically the way API units were bought/purchased was kind of clunky and required you to reach out to a person; they've since corrected that." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6479009) VR Verified Reviewer Head of Marketing and PMM > "I also really appreciate the Competitors Discovery feature, which reveals the SEO approaches of similar organizations—perfect for identifying new..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6576758) DM Daniel M. Owner > "My overall experience was overshadowed by their rigid refund policy and difficulty of cancellation." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7044693) VR Verified Reviewer Senior Web Developer > "Overall it has been very helpful for me to fix and adjust things on your website, it gives a great breakdown of where you need for focus your efforts..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6803410) AG Allison G. Marketing Strategy Consultant > "Semrush is absolutely horrendous when it comes to customer service." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7078978) FO Feraud O. Owner > "The amount of features it has that can help your business with now only SEO but also research for advertising." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6859792) HH Humberto H. Marketing Director > "Too many upgrade services, constantly upselling the product!" [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6851365) BE Ben E. Marketing and Communications Executive > "Semrush is a really helpful tool to ensure that you are getting the most out of your websites." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7168833) TS Tyler S. Affiliate marketer > "It can be too expensive for smaller businesses, and sometimes the data isn’t as accurate as you'd hope" [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6663354) DG David G. Web Strategist > "At AFX Research, we appreciate how Semrush consolidates SEO, competitive intelligence, and market research tools into one intuitive platform." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6794437) JA Jazz A. Director > "We used it mainly for social media scheduling and it was expensive for that." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6714930) MF Michael F. SEO > "The contrast was immediate. When I reached out to SE Ranking to ask about their tools before committing, someone spoke with me instantly." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7170886) LM Lauren M. Principal Consultant > "the lack of historical data – you can see a year's worth of data, but only on a trendline/ with an index, so it is hard to compare keywords with each..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6165793) TS Tyler S. Affiliate marketer > "Semrush has a ton of features like keyword research, competitive analysis, and site audits." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6663354) CZ Calvin Z. Manager > "Its not that easy to use when you are just starting with it, with so many tools and data available, it might be hard to know where to start or how to..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6614116) JB Joe B. CEO > "For several years it has been a useful, if not cheap, part of our marketing stack and has helped guide our SEO and content priorities." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7056981) WW William W. Research Analyst > "My only complaint was the poor accuracy of the competitive data." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6403632) IM Isidora M. Founder and Full Stack Marketer > "From keyword tool, competitive analysis and SEO audits to content ideas and ad research, everything is just a few clicks away." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6825468) ES Ellie S. Founder > "There's somewhat of a steep learning curve with this tool, and I wish that fewer features were paid" [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6784655) JP John P. Transport Broker > "It opens small business opportunities in an effective manner." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7087577) CZ Calvin Z. Manager > "other thing is cost can be high for small businesses and individuals." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6614116) OB Orlando B. Owner > "The tool has a good pricing (lower price is always better) but with one client it pretty much pays for itself" [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7171091) VR Verified Reviewer Marketing Manager > "Platform is not intuitive or particularly user friendly." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6874057) JI Jennifer I. Content Writer > "As a content writer Semrush is an all-in-one tool that supports my freelancing." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7070328) DM Daniel M. Owner > "This is not a customer experience focused business." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7044693) SB Stephan B. Digital Marketing Manager > "The dashboard provides a wholistic look at your business's marketing and SEO all in one place." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6655097) MB MacKenzie B. Founder > "Firstly, the abrupt decision to escalate their monthly pricing from a manageable $69/month to a staggering $120/month with only a month's warning came..." [See full review](https://www.capterra.com/p/151962/SEMrush/#GetApp___4995640) MJ Maddie J. SEO associate > "The Site Audit and Position Tracking tools are amazing for quick facts on your site." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6772750) ED Erik D. owner website designer > "My only gripes about semrush, is that for a beginner on a limited budget, the monthly cost was a bit high for me at the moment. " [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___5012948) JI Jennifer I. Content Writer > "Scaling my content writing business has been boosted by my use of Semrush." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7070328) VR Verified Reviewer Illustrator > "Semrush only gives you up to 10 searches daily and the yearly subscription can be costly." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6027539) FC Fergus C. Marketing Executive > "Semrush has a comprehensive overview of website analytics, easy to navigate and easy to find issues to change." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6858727) MB MacKenzie B. Founder > "The shakedown for fees is significant and troubling for long-term users with planned budgets around the initial rates." [See full review](https://www.capterra.com/p/151962/SEMrush/#GetApp___4995640) MD Matt D. Marketer > "Semrush has helped my SEO so much making it easy to rank for pages, however it has been slightly difficult to navigate and understand" [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6734777) SS Sai S. IT Developer > "The pricing of the plan is on the higher side, which makes it unaffordable for small enterprises and individuals.2." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___4989766) DG David G. Web Strategist > "It has become an integral part of our digital strategy, helping us enhance our online visibility and strengthen our competitive edge." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6794437) FC Filippo C. E commerce manager > "The fact it cost a lot of money the premium version" [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6613563) DM Daniel M. Owner > "Easy to navigate, and powerful tracking tools make it easy to test everything from SEO to ranking online." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7044693) Naveen P. Manager > "Limited social media scheduling features: The social media scheduling features in SEM Rush are limited compared to other social media management tools,..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___4708667) MJ Maddie J. SEO associate > "The Keyword Magic Tool is super helpful for deep research on keywords/queries." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6772750) KT Kalin T. Marketing Manager > "The price point is hard." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6781826) Eudys Rafael M. Sales clerk > "From keyword research to auditing my websites, this platform covers all the bases and provides me with accurate and up-to-date data in real time." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___5061373) Tanvir M. Marketing manager > "Monthey package is overpriced for asian people as usd is not our main currency." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___4964714) MK Mohit K. SEO Manager > "It helps me understand my website better and plan my work." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7065467) AD Andrew D. Owner > "Ok, probably more on me, just SEO is so dull for some people, I get that it's necessary, but it seems like make work stuff for people who like..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6288986) VR Verified Reviewer Manager > "SEMrush provides extensive keyword research capabilities, allowing users to identify relevant keywords for their SEO and PPC campaigns." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6175858) AT Andrea T. Marketing > "On their site they talk about small and medium-sized enterprises, but with such a high monthly cost and a series of optional packages that increase the..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___4679832) KV Kirsty V. Copywriter > "I use it to find topic ideas and analyze me competitors, which is pretty cool." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6565733) AkG Ajay kumar G. Full Stack developer > "The backlink analyzer not accurate in Semrush." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6034198) [View Reviews](https://www.capterra.com/p/151962/SEMrush/reviews/) CG Chelsea G. Marketing > "Hootsuite is a powerful social media management tool that boosts efficiency and scheduling but may feel complex and pricey for smaller users." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7076520) DM David M. Technical Support Engineer > "Support is spotty; complex account tweaks take time to achieve, and for peak usage, the dashboard may become overwhelmed." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7052667) LT Layla T. Content Creator > "Great tool for managing social media accounts all in one place, as well as scheduling posts across platforms." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7137230) VR Verified Reviewer Art > "I don´t like about Hootsuite that there is no free version for a test or try-off." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7094826) DM Demi M. Community Manager > "It’s the first web tool for planning posts and analyzing insights that I have used, right after Canva." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7161300) SR Sabine R. it supporter > "Hootsuite has limited customization options for dashboards, making it challenging to tailor the experience." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6537272) MK Mohamed K. Electrical and Instruments Engineer > "Hootsuite's best feature is its ability to manage multiple social media accounts from one place, with excellent scheduling and analytics tools." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6566831) CG Chelsea G. Marketing > "Costs can be high for smaller teams." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7076520) SH Shir H. Social Media Manager > "Hootsuite made it easy for me to organize all of our social media accounts, the ability to schedule posts across multiple channels, and a..." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6649428) AV Asha V. Beauty Specialist > "One of them being a system crash where a video is unable to post or duplicates posting in error." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6406381) JR Jason R. Owner > "Scheduling content across multiple platforms saves hours each week, and Hootsuite’s analytics provide deep insights that help improve my..." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6563995) Joshua F. Marketing Assistant > "Also, some reports or analytics can be tricky to figure out at first, which can slow things down." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7060171) KH Krystle H. Accounts Receivable Specialist > "It is a great tool for teams using social media platforms, scheduling, and analytics capabilities which help organize all you social media..." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6564209) JR Joel R. Photographer > "It can be glitchy at times, it randomly disconnects and sometimes fails to posts but it happens very rarely." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6392802) DM David M. Technical Support Engineer > "Customization options and AI tools for content generation add value at mid-tier pricing that fits small creative efforts." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7052667) MT Maria T. Clinic coordinator > "Cannot manage 2 add campaigns for the same post but different platforms." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6718042) SH Shir H. Social Media Manager > "I love Hootsuite, it’s awesome for social media management, it makes it easy and efficient for me to plan and organize my team’s content, and..." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6649428) JR Jason R. Owner > "The dashboard can also feel a bit crowded at times, which makes it challenging for new users to get comfortable." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6563995) AD Angel D. Media Producer > "It saves time and effort by scheduling posts, tracking mentions, and analyzing performance across different platforms." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6583734) JR Judah R. Engineering Manager > "Lack of support for the Fediverse, Threads, and BlueSky are glaring omissions." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6475175) Ankit D. Digital Marketing Specialist > "It saves a lot of time and efforts by systematically scheduling and auto-posting of social media posts at set date and time." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6742273) RL Rick L. PR and Comms Director > "Cannot schedule posts that go past the standard character limit." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6623467) AH Amir H. E-Commerce Manager > "It is very effective in postings but the cost is high to a medium sized business." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7109129) NB Nicole B. Book Coach and Editor > "The price makes it absolutely unaffordable for small businesses, freelancers and people just starting out." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6610811) JF Jill F. Assistant Project Manager > "The sharing function is especially helpful when collaborating with colleagues." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7176394) NJ Natalie J. Business Relations Manager > "Lots of limitations with the free version, so forced to pay if using for many things" [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6818402) Leah G. Detailer > "The platform's intuitive interface makes scheduling posts across multiple social networks a breeze, saving me countless hours every week." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6379822) AM Ayesha M. Operations Manager > "I wasn't allowed to add a person as a collaborator or tag multiple account" [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6496734) AB Ali B. Owner > "Hootsuite allowed me to create and download custom analytic reports for clients (that they loved)." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6639364) AB Ali B. Owner > "You no longer can create free accounts for clients." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6639364) MK Mohamed K. Electrical and Instruments Engineer > "It simplifies social media management, improves efficiency, and offers robust analytics, though it can be complex and expensive." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6566831) HC Heather C. Administrative Assistant > "I also find that since we have had to disable Facebook comments, I cannot do this in Hootsuite and need to manually go into Facebook after..." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6004727) SS Sophie S. Operations Manager > "Hootsuite made scheduling social media posts really easy, and the useful calendar feature made it really easy to see what your upcoming content..." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6516342) CH Charlotte H. Editorial Operations Associate > "The free plan seems quite limited and the pricing structure seems irregular." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6511066) AE Aaron E. Account Director > "Hootsuite is excellent for managing multiple social media profiles and gaining valuable insights, but it may be too expensive for individuals,..." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6491735) VR Verified Reviewer DIGITAL MARKETING EXPERT > "Its mobile version lacks full functionality." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6545859) CS Connor S. Brokerage Operations Associate > "We like that you can add all of your social media accounts to your Hootsuite and effectively manage them from one area." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6598235) James C. Social Media Specialist > "can sometimes be a bit glitchy and support isn't always immediate" [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6583878) DE Dimitra E. Programs Director > "It made managing multiple social media accounts much easier with its scheduling, automation, and analytics tools." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6756064) DS Dain S. Owner > "A bit pricey, bud, and a few limitations for Instagram" [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6524525) Priyanka S. Head of Marketing > "As a Digital Marketing Manager, I’ve showcased our value on social media, while Amplify has empowered our sales team to boost website traffic..." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6630932) EA Eman A. hr > "One of its biggest drawbacks is that there is no phone support." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6513480) DD Denise D. Web Consultant > "Hootsuite is simply the best social media scheduling tool on the web." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7123415) LT London T. CEO > "I didn’t like the cost compared to the number of social accounts integrated." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6467647) SJ Steven J. Digital Communications Manager > "I like that it allows our team to manage all our social media accounts in one place and saves us time" [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6553334) KG Kim G. Performance Marketing Manager > "The pricing is a bit steep, especially when you add team members." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6487682) JR Jason R. Owner > "It’s perfect for handling the social presence of a growing brand or small business, giving me all the tools I need in one place." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6563995) ST Sean T. Content Streamer > "Hootsuite posts are not completely customizable, there are posting aspects that are not possible through hootsuite that the actual social media..." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___5095314) SH Shir H. Social Media Manager > "I love how I can easily share content on additional channels, which helps increase website traffic and customer inquiries." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6649428) HC Heather C. Administrative Assistant > "I am also less than satisfied with the analytics as a whole, as I was struggling to see the performance of particular posts as a single entity,..." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6004727) AF A. F. Entrepreneur > "I liked the Hootsuite calendar tools and the ability to streamline my social media activity." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6529300) SH Simon H. Marketing Manager > "Hootsuite was not just super hard to use, it was expensive too." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6851053) JR Joel R. Photographer > "You can manage multiple platforms from the same account and it makes management for social media so much easier." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6392802) AY Ayrat Y. manager > "She was throwing blog post links at me every time I was trying to get actionable advice on how to make HootSuite work; after digging and..." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6130798) AH Amir H. E-Commerce Manager > "Being an E-Commerce Manager, it is important to have a stable social presence." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7109129) NB Nicole B. Book Coach and Editor > "It seems like Hootsuite only wants a particular type of user, and small businesses ain't it." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6610811) SE Sitav E. Marketing Associate > "Hootsuite is incredibly easy to use, part of the hard parts of social media posting is keeping up with execution - Hootsuite allows you to..." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6511298) ES Ekadashi S. Administrative Assistant > "Sometimes it gets connectivity issues." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6587793) JR Jason R. Owner > "The ability to streamline all my social media accounts into one easy-to-navigate dashboard is a game-changer." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6563995) TM Thomas M. Marketing Specialist > "The ease of batch re-scheduling a post across multiple platforms leaves a lot to be desired, but that is primarily the only pain point I have..." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6055693) MV Martin V. Owner > "What's more, it presented a great customisable dashboard of all the states of your posts and ads." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6524462) JP Jonathan P. CEO > "The price is prohibitive for a young startup with minimal budget" [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6468341) Tristan N. CEO > "Seemed like a nice site at first for tracking socials of competitors." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7066696) RL Rick L. PR and Comms Director > "Not up to speed, poor support and customer care" [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6623467) DE Dimitra E. Programs Director > "Scheduling posts was simple, the automation saved time, and the analytics helped me track what was working." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6756064) Gilmer S. Marketing Manager > "Another detail is that the programming does not allow as much flexibility when adjusting publication times when necessary." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___5030378) RP Rachel P. Senior SEO Specialist > "Great for scheduling posts and getting things live on time, plus the ability to preview each post before it goes live means you can make any..." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___5026779) KB Kristen B. Social Media Manager > "It is too expensive; they do not offer a free plan anymore" [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6697322) Priyanka S. Head of Marketing > "Hootsuite has been great for managing content and campaigns, with strong support and useful features like Amplify." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6630932) SR Skyler R. Freelance Social Media Specialist > "It's expensive compared to other social media schedulers." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6557584) Gilmer S. Marketing Manager > "I also found the dashboard useful, which allows you to see the activity and engagement on each platform, as well as the statistical reports on..." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___5030378) JC Jennifer C. Recruiter > "I do feel it is a little over priced for the service." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6509801) FV Fabio V. Marketing manager > "Its centralized dashboard, scheduling, analytics, and team collaboration features make it an invaluable asset for managing multiple social..." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___4956640) JM Jhonjerlyn M. CEO > "One of the negative things about this platform is that it is a bit complicated to manage messages received within it, when we link all the..." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___3718617) MA Mitali A. Sr. Social Media Manager > "Hootsuite is one of the best and user-friendly social media management tool that offers powerful features to schedule and publish posts,..." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___4911295) Daniela P. owner > "zero customer service, empathy, humanity." [See full review](https://www.capterra.com/p/121701/HootSuite/#GetApp___6487677) HC Heather C. Administrative Assistant > "Newly added integration with Canva further streamlined my workflow allowing me to create one design for all marketing for a particular program..." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6004727) MP Marki P. Marketing Coordinator > "Also sometimes data for metrics like followers does not match up to exactly what the platform analytics says." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6037186) IS Isabella S. software engineer > "it helps me build out quality content, also helps me engage with my audiences, it helps me with planning, scheduling, and syndicating social..." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6111390) JC Jackson C. Information technology manager > "The cost of the software is too expensive." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6625137) [View Reviews](https://www.capterra.com/p/121701/HootSuite/reviews/) ## User interface 4.63 (2,323) [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) 4.37 (3,799) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit A/B Testing 207 Important Activity Dashboard 150 Important AI Copilot 120 Important Semrush 27/42 - A/B Testing - Activity Dashboard - AI Copilot - Automated Publishing - Automated Scheduling - Calendar Management - Campaign Analytics - Campaign Management - Campaign Planning - Click Tracking - Commenting/Notes - Contact Management - Content Library - Content Management - Conversion Tracking - Customer Segmentation - Customizable Branding - Customizable Reports - Customizable Templates - Data Import/Export - Data Visualization - Drag & Drop - Email Marketing - Engagement Tracking - Generative AI - Image Library - Keyword Filtering - Multi-Account Management - Multi-Campaign - Multi-Channel Management - Multi-Channel Marketing - Performance Metrics - Post Scheduling - Real-Time Data - Reporting/Analytics - Social Media Integration - Social Media Monitoring - Social Promotion - Tagging - Third-Party Integrations - Trend Analysis - Workflow Management [See all features](https://www.capterra.com/p/151962/SEMrush/#features) Hootsuite Top features 38/42 - A/B Testing - Activity Dashboard - AI Copilot - Automated Publishing - Automated Scheduling - Calendar Management - Campaign Analytics - Campaign Management - Campaign Planning - Click Tracking - Commenting/Notes - Contact Management - Content Library - Content Management - Conversion Tracking - Customer Segmentation - Customizable Branding - Customizable Reports - Customizable Templates - Data Import/Export - Data Visualization - Drag & Drop - Email Marketing - Engagement Tracking - Generative AI - Image Library - Keyword Filtering - Multi-Account Management - Multi-Campaign - Multi-Channel Management - Multi-Channel Marketing - Performance Metrics - Post Scheduling - Real-Time Data - Reporting/Analytics - Social Media Integration - Social Media Monitoring - Social Promotion - Tagging - Third-Party Integrations - Trend Analysis - Workflow Management [See all features](https://www.capterra.com/p/121701/HootSuite/#features) ### Recognition No recognitions have been awarded to Semrush Hootsuite is recognized as a top-rated tool in 3 Capterra Shortlist reports ### Deployment & support Semrush Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Hootsuite Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Semrush - By Semrush - Located in United States - Founded in 2008 Hootsuite - By Hootsuite Media - Located in Canada - Founded in 2008 ## Popular Comparisons [Semrush](https://www.capterra.com/p/151962/SEMrush/)[4.63 (2,323)](https://www.capterra.com/p/151962/SEMrush/reviews/) vs [Wix](https://www.capterra.com/p/169007/Wix/)[4.42 (10,725)](https://www.capterra.com/p/169007/Wix/reviews/) $139.95/month Price $17/month 4.6 Features 4.3 4.3 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/151962-169007/SEMrush-vs-Wix) [Hootsuite](https://www.capterra.com/p/121701/HootSuite/)[4.37 (3,799)](https://www.capterra.com/p/121701/HootSuite/reviews/) vs [Publer](https://www.capterra.com/p/177145/Publer/)[4.83 (949)](https://www.capterra.com/p/177145/Publer/reviews/) $249/month Price $5/month 4.3 Features 4.6 4.3 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/121701-177145/HootSuite-vs-Publer) [Semrush](https://www.capterra.com/p/151962/SEMrush/)[4.63 (2,323)](https://www.capterra.com/p/151962/SEMrush/reviews/) vs [SEO PowerSuite](https://www.capterra.com/p/127616/SEO-PowerSuite/)[4.52 (382)](https://www.capterra.com/p/127616/SEO-PowerSuite/reviews/) $139.95/month Price $349/year 4.6 Features 4.6 4.3 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/127616-151962/SEO-PowerSuite-vs-SEMrush) [Hootsuite](https://www.capterra.com/p/121701/HootSuite/)[4.37 (3,799)](https://www.capterra.com/p/121701/HootSuite/reviews/) vs [Instagram](https://www.capterra.com/p/210721/Instagram/)[4.68 (5,189)](https://www.capterra.com/p/210721/Instagram/reviews/) $249/month Price Contact vendor for pricing 4.3 Features 4.6 4.3 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/121701-210721/HootSuite-vs-Instagram) [Semrush](https://www.capterra.com/p/151962/SEMrush/)[4.63 (2,323)](https://www.capterra.com/p/151962/SEMrush/reviews/) vs [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/)[4.71 (585)](https://www.capterra.com/p/176340/Ahrefs/reviews/) $139.95/month Price $0 4.6 Features 4.7 4.3 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/151962-176340/SEMrush-vs-Ahrefs) [Hootsuite](https://www.capterra.com/p/121701/HootSuite/)[4.37 (3,799)](https://www.capterra.com/p/121701/HootSuite/reviews/) vs [Zoho Social](https://www.capterra.com/p/159351/Zoho-Social/)[4.69 (3,439)](https://www.capterra.com/p/159351/Zoho-Social/reviews/) $249/month Price $15/month 4.3 Features 4.5 4.3 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/121701-159351/HootSuite-vs-Zoho-Social) [Semrush](https://www.capterra.com/p/151962/SEMrush/)[4.63 (2,323)](https://www.capterra.com/p/151962/SEMrush/reviews/) vs [AccuRanker](https://www.capterra.com/p/149278/AccuRanker/)[4.85 (330)](https://www.capterra.com/p/149278/AccuRanker/reviews/) $139.95/month Price $109/month 4.6 Features 4.6 4.3 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/149278-151962/AccuRanker-vs-SEMrush) [Hootsuite](https://www.capterra.com/p/121701/HootSuite/)[4.37 (3,799)](https://www.capterra.com/p/121701/HootSuite/reviews/) vs [Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/)[4.37 (607)](https://www.capterra.com/p/121447/Sprout-Social/reviews/) $249/month Price $199/month 4.3 Features 4.2 4.3 Ease of Use 4.4 [View full comparison](https://www.capterra.com/compare/121447-121701/Sprout-Social-vs-HootSuite) [Semrush](https://www.capterra.com/p/151962/SEMrush/)[4.63 (2,323)](https://www.capterra.com/p/151962/SEMrush/reviews/) vs [Screpy](https://www.capterra.com/p/209021/Screpy/)[4.81 (236)](https://www.capterra.com/p/209021/Screpy/reviews/) $139.95/month Price $5/month 4.6 Features 4.6 4.3 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/151962-209021/SEMrush-vs-Screpy) [Hootsuite](https://www.capterra.com/p/121701/HootSuite/)[4.37 (3,799)](https://www.capterra.com/p/121701/HootSuite/reviews/) vs [Oktopost](https://www.capterra.com/p/247569/Oktopost/)[4.47 (110)](https://www.capterra.com/p/247569/Oktopost/reviews/) $249/month Price Contact vendor for pricing 4.3 Features 4.2 4.3 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/121701-247569/HootSuite-vs-Oktopost) [Semrush](https://www.capterra.com/p/151962/SEMrush/)[4.63 (2,323)](https://www.capterra.com/p/151962/SEMrush/reviews/) vs [SE Ranking](https://www.capterra.com/p/142169/SE-Ranking/)[4.71 (297)](https://www.capterra.com/p/142169/SE-Ranking/reviews/) $139.95/month Price $103.2/month 4.6 Features 4.6 4.3 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/142169-151962/SE-Ranking-vs-SEMrush) [Hootsuite](https://www.capterra.com/p/121701/HootSuite/)[4.37 (3,799)](https://www.capterra.com/p/121701/HootSuite/reviews/) vs [Buffer](https://www.capterra.com/p/143492/Buffer/)[4.51 (1,491)](https://www.capterra.com/p/143492/Buffer/reviews/) $249/month Price $6/month 4.3 Features 4.3 4.3 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/121701-143492/HootSuite-vs-Buffer)