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Hootsuite vs Textmetrics: Which is a better fit?

Updated on February 16th, 2025
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Summary
Key features rated by users
Features selected based on 3,204 reviews from Content Marketing users.
% Fit
Missing features
Feature ratings
Content Management
4.4
Social Media Integration
4.6
Alerts/Notifications
3.8
SEO Management
NA
Activity Dashboard
4.4
% Fit
Missing features
Not enough reviews
Feature ratings
Content Management
4.7
Social Media Integration
NA
Alerts/Notifications
5.0
SEO Management
3.5
Activity Dashboard
5.0
User satisfaction
4.4
User reviews3,791
Ease of use
4.3
Functionality
4.3
Value for money
4.1
Customer support
4.2
4.7
User reviews71
Ease of use
4.6
Functionality
4.5
Value for money
4.6
Customer support
4.7
Price starts from
Monthly subscription
Free version
Free trial
--
Yearly subscription
Free version
Free trial
Best for

Hootsuite helps brands manage social media better, from the smallest businesses to the largest enterprises across CPG, finance, healthcare, tech, higher-ed, and government services.

Designed for businesses of all sizes engaging in recruitment, marketing, customer services and more. Content writers and managers can use the platform.

User reviews
pros & cons
1 / 4
View Reviews
1 / 4
View Reviews
Video reviews
video-a8d66f86-a476-4382-82dc-08dbcf6d3658
Rick K
Owner
5.0

Rick K.: Hi, I'm Rick, the owner of a small business. We're under 10 people, and I give Hootsuite a five out of five. Previously, we were just using Twitter, and that just didn't give us the depth of scheduling and the ability to crosspost to multiple platforms. Hootsuite allowed us to do all the crossposting we wanted, and with our small business, we didn't even need to pay for Hootsuite. I think we got three separate accounts for free, like three seats to post to three different social media platforms for free, and we didn't need more than that so price was a factor. Getting started with Hootsuite was really simple. It was really just a matter of still having to create the content for social media. Hootsuite made it so we could just post it into Hootsuite, then schedule it, and it was ready to post. I mean, as soon as that date and time came around, Hootsuite auto posted it for us, which was great. I would say just jump in with Hootsuite. It has been the best software that we've used to help us with our social media in terms of posting and scheduling so that we didn't have to take time every single day and remember to post. We just scheduled a week, sometimes even a month in advance.

How Capterra sources reviews
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video-b64f7089-f9a1-46dd-0b8f-08d8811dc09f
Javier P
Media Engineer, Video Ops
5.0

Javier P.: Hi, I'm Javier, I'm a CEO of a gaming company and I give Textmetrics five out of five. Before I found Textmetrics, I was using a cheat sheet to make sure my texts and my blog information was easily available via SEO. I didn't know what I was doing and by the time I finished reading all of the features that Textmetrics has, I was ready to sign up instantly. I mean, I threw away my cheat sheet and I don't have to be an expert and I don't have to be up on the trends, I just start typing away and Textmetrics tells me, "Hey, you should do this. You should do that." Before I know it, I have a hundred percent SEO rating and I'm happy about that. There are some simple reasons why I chose Textmetrics for my SEO software, most of it has to do with the fact that they had AI in the roadmap. And in the moment while you're typing it tells you, "Oh, your best practice is this. Your best practice is that." So I don't have to worry about it after. By the time I finished writing my first draft, it's very close to my final draft and it's already SEO friendly. Integrating Textmetrics into my software and daily use was very simple. They actually it to just paste a link directly into a box and it instantly starts analyzing. So I could even use it to analyze websites and blogs that I don't even run. I highly recommend anybody who has text on the internet that wants to be found easily. I highly recommend Textmetrics because you don't have to be an expert on SEO, you can just focus a hundred percent of your attention on making the content good and serving the audience as opposed to serving the Google masters.

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User interface
121701 video thumbnail}
1 Video
152422 video thumbnail}
1 Video
121701
5 screenshots
152422
3 screenshots
Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

Logo Img
--%
Logo Img
--%
Activity Dashboard
207
Important
Activity Tracking
388
Important

Hootsuite

Top Features
30/32
  • Email Marketing
  • SEO Management
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • API
  • Approval Process Control
  • Audience Targeting
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Categorization/Grouping
  • Content Library
  • Content Management
  • Conversion Tracking
  • Customizable Branding
  • Customizable Templates
  • Data Import/Export
  • Data Visualization
  • Drag & Drop
  • Editorial Calendar
  • Engagement Tracking
  • Filtering
  • Multi-Channel Campaigns
  • Publish Scheduling
  • Reporting & Statistics
  • Social Media Integration
  • Social Media Monitoring
  • Social Promotion
  • Template Management
  • Third-Party Integrations
  • Workflow Management
See All features
Hide Content Marketing Software Features -

Textmetrics

11/32
Show Content Marketing Software Features +
Hootsuite
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Textmetrics
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Hootsuite
  • By Hootsuite Media
  • Located in Canada
  • Founded in 2008
Textmetrics
  • By webtexttool
  • Located in Netherlands
  • Founded in 2014
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