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Hootsuite vs RelayThat : Which is a better fit?

Updated on February 11th, 2025
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Summary
Key features rated by users
Features selected based on 10,558 reviews from Social Media Management users.
% Fit
High performer
Feature ratings
Post Scheduling
4.6
Social Media Integration
4.6
Automated Publishing
4.5
Multi-Account Management
4.5
Content Management
4.4
% Fit
Missing features
Feature ratings
Post Scheduling
NA
Social Media Integration
NA
Automated Publishing
NA
Multi-Account Management
NA
Content Management
NA
User satisfaction
4.4
User reviews3,791
Ease of use
4.3
Functionality
4.3
Value for money
4.1
Customer support
4.2
4.5
User reviews110
Ease of use
4.6
Functionality
4.2
Value for money
4.7
Customer support
4.6
Price starts from
Monthly subscription
Free version
Free trial
--
Not provided by vendor
Free version
Free trial
Best for

Hootsuite helps brands manage social media better, from the smallest businesses to the largest enterprises across CPG, finance, healthcare, tech, higher-ed, and government services.

Small to midsize businesses, marketing managers, agencies, and marketing teams.

User reviews
pros & cons
1 / 4
View Reviews
1 / 4
View Reviews
Video reviews
video-a8d66f86-a476-4382-82dc-08dbcf6d3658
Rick K
Owner
5.0

Rick K.: Hi, I'm Rick, the owner of a small business. We're under 10 people, and I give Hootsuite a five out of five. Previously, we were just using Twitter, and that just didn't give us the depth of scheduling and the ability to crosspost to multiple platforms. Hootsuite allowed us to do all the crossposting we wanted, and with our small business, we didn't even need to pay for Hootsuite. I think we got three separate accounts for free, like three seats to post to three different social media platforms for free, and we didn't need more than that so price was a factor. Getting started with Hootsuite was really simple. It was really just a matter of still having to create the content for social media. Hootsuite made it so we could just post it into Hootsuite, then schedule it, and it was ready to post. I mean, as soon as that date and time came around, Hootsuite auto posted it for us, which was great. I would say just jump in with Hootsuite. It has been the best software that we've used to help us with our social media in terms of posting and scheduling so that we didn't have to take time every single day and remember to post. We just scheduled a week, sometimes even a month in advance.

How Capterra sources reviews
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video-91b5fc8d-60f6-4c7d-f480-08d9c0270764
Fraser N
Owner
3.0

Fraser N.: My name is Fraser. I'm a marketing consultant. I'm here today to talk about RelayThat. I'm going to give it three out of five. For more reviews like this, please click below. I looked at a number of design tools before I went to RelayThat. A lot of it was trying to make it simple for someone like me who's not a trained designer. I didn't want to have to get into Photoshop and things like that. I also looked at solutions like Stencil, which is pretty good, but RelayThat seemed to give more options and easier to make a multiple social media and ad formats from it. I chose RelayThat because it gave the opportunity to do some good designs without having to learn something really complex, like Photoshop. For someone who's not a designer like me, that was great. I also wanted something that would work quickly and easily and give me multiple outputs for different sizes of digital ads and of social media posts. They were the main things that I was looking for in a tool. In terms of onboarding and help with RelayThat, that's why I've marked the tool down so much. The actual tool itself works pretty well, although there are limitations of what you can do, but the biggest problem is that RelayThat help and support and training is literally one video that's about a minute long. There are no other types of support videos available at all. It means a lot of people like me have been blundering around and not making the most of the tool, so that's a bit of an issue for me. RelayThat can do a job, but it really lets itself down with the lack of support and video training and onboarding. If that's important to you, then RelayThat is not the tool for you. You'll probably find the same kind of results from something like Canva or Canva Pro, just a few more bells and whistles, because that can do, basically, what RelayThat does. It has updated a lot more, and it's a lot more user-friendly.

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User interface
121701 video thumbnail}
1 Video
172915 video thumbnail}
1 Video
121701
5 screenshots
No screenshots provided by vendor
Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

Logo Img
--%
Logo Img
--%
Activity Dashboard
207
Important
Alerts/Notifications
388
Important

Hootsuite

Top Features
37/37
  • Activity Dashboard
  • Alerts/Notifications
  • API
  • Approval Process Control
  • Automated Publishing
  • Brand Tracking
  • Calendar Management
  • Campaign Management
  • Collaboration Tools
  • Commenting/Notes
  • Content Management
  • Customer Engagement
  • Customizable Branding
  • Customizable Reports
  • Data Visualization
  • Drag & Drop
  • Engagement Tracking
  • Filtering
  • Image Library
  • Keyword Tracking
  • @mentions
  • Multi-Account Management
  • Multi-Campaign
  • Post Scheduling
  • Real-Time Analytics
  • Reporting/Analytics
  • Role-Based Permissions
  • Sentiment Analysis
  • Social Advertising
  • Social Media Integration
  • Social Media Monitoring
  • Social Promotion
  • Tagging
  • Template Management
  • Third-Party Integrations
  • Trend Analysis
  • Workflow Management
See All features
Hide Social Media Management Software Features -

RelayThat

2/37
Show Social Media Management Software Features +
Hootsuite
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
RelayThat
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Hootsuite
  • By Hootsuite Media
  • Located in Canada
  • Founded in 2008
RelayThat
  • By RelayThat
  • Located in United States
  • Founded in 2016
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