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Hootsuite vs InsideView: Which is a better fit?

Updated on February 16th, 2025
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Summary
Key features rated by users
Features selected based on 2,788 reviews from Marketing Analytics users.
% Fit
High performer
Feature ratings
Performance Metrics
4.5
Reporting & Statistics
4.4
Conversion Tracking
4.1
ROI Tracking
4.3
Data Visualization
4.3
% Fit
Missing features
Not enough reviews
Feature ratings
Performance Metrics
5.0
Reporting & Statistics
NA
Conversion Tracking
NA
ROI Tracking
NA
Data Visualization
NA
User satisfaction
4.4
User reviews3,791
Ease of use
4.3
Functionality
4.3
Value for money
4.1
Customer support
4.2
4.4
User reviews39
Ease of use
4.5
Functionality
4.1
Value for money
4.1
Customer support
4.2
Price starts from
Monthly subscription
Free version
Free trial
Monthly subscription
Free version
Free trial
Best for

Hootsuite helps brands manage social media better, from the smallest businesses to the largest enterprises across CPG, finance, healthcare, tech, higher-ed, and government services.

B2B data and intelligence that empowers business leaders discover new markets, target and engage the right buyers, and manage customer data quality.

User reviews
pros & cons
1 / 4
View Reviews
1 / 4
View Reviews
Video reviews
video-a8d66f86-a476-4382-82dc-08dbcf6d3658
Rick K
Owner
5.0

Rick K.: Hi, I'm Rick, the owner of a small business. We're under 10 people, and I give Hootsuite a five out of five. Previously, we were just using Twitter, and that just didn't give us the depth of scheduling and the ability to crosspost to multiple platforms. Hootsuite allowed us to do all the crossposting we wanted, and with our small business, we didn't even need to pay for Hootsuite. I think we got three separate accounts for free, like three seats to post to three different social media platforms for free, and we didn't need more than that so price was a factor. Getting started with Hootsuite was really simple. It was really just a matter of still having to create the content for social media. Hootsuite made it so we could just post it into Hootsuite, then schedule it, and it was ready to post. I mean, as soon as that date and time came around, Hootsuite auto posted it for us, which was great. I would say just jump in with Hootsuite. It has been the best software that we've used to help us with our social media in terms of posting and scheduling so that we didn't have to take time every single day and remember to post. We just scheduled a week, sometimes even a month in advance.

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User interface
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1 Video
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5 screenshots
178108
1 screenshot
Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

Logo Img
--%
Logo Img
--%
A/B Testing
207
Important
Ad hoc Reporting
388
Important

Hootsuite

Top Features
26/32
  • Ad hoc Reporting
  • Cohort Analysis
  • Customer Journey Mapping
  • Data Source Connectors
  • Multi-Channel Attribution
  • SEO Management
  • A/B Testing
  • Behavior Tracking
  • Campaign Analytics
  • Campaign Tracking
  • Conversion Tracking
  • Customer Segmentation
  • Customizable Fields
  • Customizable Reports
  • Dashboard
  • Data Import/Export
  • Data Visualization
  • Drag & Drop
  • Engagement Tracking
  • Keyword Tracking
  • KPI Monitoring
  • Multi-Campaign
  • Multi-Channel Data Collection
  • Performance Metrics
  • Predictive Analytics
  • Reporting & Statistics
  • ROI Tracking
  • Search/Filter
  • Social Media Integration
  • Tag Management
  • Third-Party Integrations
  • Website Analytics
See All features
Hide Marketing Analytics Software Features -

InsideView

4/32
Show Marketing Analytics Software Features +
Hootsuite
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
InsideView
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Hootsuite
  • By Hootsuite Media
  • Located in Canada
  • Founded in 2008
InsideView
  • By InsideView
  • Located in United States
  • Founded in 2005
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