# Compare Hootsuite vs Frase 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Hootsuite and Frase based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/121701-197955/HootSuite-vs-Frase

---

# Hootsuite vs Frase Features and Cost Comparison

Last updated July 1st, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

HootsuiteFrase2/4 selected

[Hootsuite](https://www.capterra.com/p/121701/HootSuite/)[4.4 (3,799)](https://www.capterra.com/p/121701/HootSuite/reviews/)

[Frase](https://www.capterra.com/p/197955/Frase/)[4.8 (335)](https://www.capterra.com/p/197955/Frase/reviews/)

[## Hootsuite](https://www.capterra.com/p/121701/HootSuite/)[4.4 (3,799)](https://www.capterra.com/p/121701/HootSuite/reviews/)

Starting Price

$249.00/month

Value-for-Money

4.1

Functionality

4.3

Ease of Use

4.3

Customer Service

4.2

Reviews Sentiment

Based on [3,799 reviews](#user-reviews)

Positive

3,343

Neutral

370

Negative

86

[## Frase](https://www.capterra.com/p/197955/Frase/)[4.8 (335)](https://www.capterra.com/p/197955/Frase/reviews/)

Starting Price

$49.00/month

Value-for-Money

4.9

Functionality

4.7

Ease of Use

4.7

Customer Service

4.8

Reviews Sentiment

Based on [335 reviews](#user-reviews)

Positive

332

Neutral

3

Negative

0

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## Summary

* * *

Key features rated by users

Features selected based on 3,479 reviews from content marketing software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

72%Fit

Missing features

Feature ratings

Content Management

4.4

Social Media Integration

4.5

Activity Dashboard

4.4

SEO Management

NA

Alerts/Notifications

3.9

\--%Fit

Not enough reviews

Feature ratings

Content Management

4.7

Social Media Integration

\--

Activity Dashboard

\--

SEO Management

4.4

Alerts/Notifications

\--

User satisfaction

User satisfaction

4.4

User reviews[3,799](https://www.capterra.com/p/121701/HootSuite/reviews/)

Ease of use

4.3

Functionality

4.3

Value for money

4.1

Customer support

4.2

User satisfaction

4.8

User reviews[335](https://www.capterra.com/p/197955/Frase/reviews/)

Ease of use

4.7

Functionality

4.7

Value for money

4.9

Customer support

4.8

Price starts from

Price starts from

$249Per User, Per Month

-   Free version
-   Free trial

Price starts from

$49Flat Rate, Per Month

-   Free version
-   Free trial

Best for

Best for

Hootsuite helps brands manage social media better, from the smallest businesses to the largest enterprises across CPG, finance, healthcare, tech, higher-ed, and government services.

Best for

Marketing agencies, in-house marketing teams, content marketers, content strategists, SEOs, growth marketers.

## User reviews

Pros & cons

CG

Chelsea G.

Marketing

> "Hootsuite is a powerful social media management tool that boosts efficiency and scheduling but may feel complex and pricey for smaller users."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7076520)

DM

David M.

Technical Support Engineer

> "Support is spotty; complex account tweaks take time to achieve, and for peak usage, the dashboard may become overwhelmed."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7052667)

LT

Layla T.

Content Creator

> "Great tool for managing social media accounts all in one place, as well as scheduling posts across platforms."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7137230)

VR

Verified Reviewer

Art

> "I don´t like about Hootsuite that there is no free version for a test or try-off."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7094826)

DM

Demi M.

Community Manager

> "It’s the first web tool for planning posts and analyzing insights that I have used, right after Canva."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7161300)

SR

Sabine R.

it supporter

> "Hootsuite has limited customization options for dashboards, making it challenging to tailor the experience."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6537272)

MK

Mohamed K.

Electrical and Instruments Engineer

> "Hootsuite's best feature is its ability to manage multiple social media accounts from one place, with excellent scheduling and analytics tools."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6566831)

CG

Chelsea G.

Marketing

> "Costs can be high for smaller teams."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7076520)

SH

Shir H.

Social Media Manager

> "Hootsuite made it easy for me to organize all of our social media accounts, the ability to schedule posts across multiple channels, and a..."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6649428)

AV

Asha V.

Beauty Specialist

> "One of them being a system crash where a video is unable to post or duplicates posting in error."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6406381)

JR

Jason R.

Owner

> "Scheduling content across multiple platforms saves hours each week, and Hootsuite’s analytics provide deep insights that help improve my..."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6563995)

Joshua F.

Marketing Assistant

> "Also, some reports or analytics can be tricky to figure out at first, which can slow things down."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7060171)

KH

Krystle H.

Accounts Receivable Specialist

> "It is a great tool for teams using social media platforms, scheduling, and analytics capabilities which help organize all you social media..."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6564209)

JR

Joel R.

Photographer

> "It can be glitchy at times, it randomly disconnects and sometimes fails to posts but it happens very rarely."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6392802)

DM

David M.

Technical Support Engineer

> "Customization options and AI tools for content generation add value at mid-tier pricing that fits small creative efforts."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7052667)

MT

Maria T.

Clinic coordinator

> "Cannot manage 2 add campaigns for the same post but different platforms."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6718042)

SH

Shir H.

Social Media Manager

> "I love Hootsuite, it’s awesome for social media management, it makes it easy and efficient for me to plan and organize my team’s content, and..."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6649428)

JR

Jason R.

Owner

> "The dashboard can also feel a bit crowded at times, which makes it challenging for new users to get comfortable."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6563995)

AD

Angel D.

Media Producer

> "It saves time and effort by scheduling posts, tracking mentions, and analyzing performance across different platforms."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6583734)

JR

Judah R.

Engineering Manager

> "Lack of support for the Fediverse, Threads, and BlueSky are glaring omissions."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6475175)

Ankit D.

Digital Marketing Specialist

> "It saves a lot of time and efforts by systematically scheduling and auto-posting of social media posts at set date and time."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6742273)

RL

Rick L.

PR and Comms Director

> "Cannot schedule posts that go past the standard character limit."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6623467)

AH

Amir H.

E-Commerce Manager

> "It is very effective in postings but the cost is high to a medium sized business."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7109129)

NB

Nicole B.

Book Coach and Editor

> "The price makes it absolutely unaffordable for small businesses, freelancers and people just starting out."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6610811)

JF

Jill F.

Assistant Project Manager

> "The sharing function is especially helpful when collaborating with colleagues."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7176394)

NJ

Natalie J.

Business Relations Manager

> "Lots of limitations with the free version, so forced to pay if using for many things"

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6818402)

Leah G.

Detailer

> "The platform's intuitive interface makes scheduling posts across multiple social networks a breeze, saving me countless hours every week."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6379822)

AM

Ayesha M.

Operations Manager

> "I wasn't allowed to add a person as a collaborator or tag multiple account"

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6496734)

AB

Ali B.

Owner

> "Hootsuite allowed me to create and download custom analytic reports for clients (that they loved)."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6639364)

AB

Ali B.

Owner

> "You no longer can create free accounts for clients."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6639364)

MK

Mohamed K.

Electrical and Instruments Engineer

> "It simplifies social media management, improves efficiency, and offers robust analytics, though it can be complex and expensive."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6566831)

HC

Heather C.

Administrative Assistant

> "I also find that since we have had to disable Facebook comments, I cannot do this in Hootsuite and need to manually go into Facebook after..."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6004727)

SS

Sophie S.

Operations Manager

> "Hootsuite made scheduling social media posts really easy, and the useful calendar feature made it really easy to see what your upcoming content..."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6516342)

CH

Charlotte H.

Editorial Operations Associate

> "The free plan seems quite limited and the pricing structure seems irregular."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6511066)

AE

Aaron E.

Account Director

> "Hootsuite is excellent for managing multiple social media profiles and gaining valuable insights, but it may be too expensive for individuals,..."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6491735)

VR

Verified Reviewer

DIGITAL MARKETING EXPERT

> "Its mobile version lacks full functionality."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6545859)

CS

Connor S.

Brokerage Operations Associate

> "We like that you can add all of your social media accounts to your Hootsuite and effectively manage them from one area."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6598235)

James C.

Social Media Specialist

> "can sometimes be a bit glitchy and support isn't always immediate"

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6583878)

DE

Dimitra E.

Programs Director

> "It made managing multiple social media accounts much easier with its scheduling, automation, and analytics tools."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6756064)

DS

Dain S.

Owner

> "A bit pricey, bud, and a few limitations for Instagram"

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6524525)

Priyanka S.

Head of Marketing

> "As a Digital Marketing Manager, I’ve showcased our value on social media, while Amplify has empowered our sales team to boost website traffic..."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6630932)

EA

Eman A.

hr

> "One of its biggest drawbacks is that there is no phone support."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6513480)

DD

Denise D.

Web Consultant

> "Hootsuite is simply the best social media scheduling tool on the web."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7123415)

LT

London T.

CEO

> "I didn’t like the cost compared to the number of social accounts integrated."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6467647)

SJ

Steven J.

Digital Communications Manager

> "I like that it allows our team to manage all our social media accounts in one place and saves us time"

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6553334)

KG

Kim G.

Performance Marketing Manager

> "The pricing is a bit steep, especially when you add team members."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6487682)

JR

Jason R.

Owner

> "It’s perfect for handling the social presence of a growing brand or small business, giving me all the tools I need in one place."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6563995)

ST

Sean T.

Content Streamer

> "Hootsuite posts are not completely customizable, there are posting aspects that are not possible through hootsuite that the actual social media..."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___5095314)

SH

Shir H.

Social Media Manager

> "I love how I can easily share content on additional channels, which helps increase website traffic and customer inquiries."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6649428)

HC

Heather C.

Administrative Assistant

> "I am also less than satisfied with the analytics as a whole, as I was struggling to see the performance of particular posts as a single entity,..."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6004727)

AF

A. F.

Entrepreneur

> "I liked the Hootsuite calendar tools and the ability to streamline my social media activity."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6529300)

SH

Simon H.

Marketing Manager

> "Hootsuite was not just super hard to use, it was expensive too."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6851053)

JR

Joel R.

Photographer

> "You can manage multiple platforms from the same account and it makes management for social media so much easier."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6392802)

AY

Ayrat Y.

manager

> "She was throwing blog post links at me every time I was trying to get actionable advice on how to make HootSuite work; after digging and..."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6130798)

AH

Amir H.

E-Commerce Manager

> "Being an E-Commerce Manager, it is important to have a stable social presence."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7109129)

NB

Nicole B.

Book Coach and Editor

> "It seems like Hootsuite only wants a particular type of user, and small businesses ain't it."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6610811)

SE

Sitav E.

Marketing Associate

> "Hootsuite is incredibly easy to use, part of the hard parts of social media posting is keeping up with execution - Hootsuite allows you to..."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6511298)

ES

Ekadashi S.

Administrative Assistant

> "Sometimes it gets connectivity issues."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6587793)

JR

Jason R.

Owner

> "The ability to streamline all my social media accounts into one easy-to-navigate dashboard is a game-changer."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6563995)

TM

Thomas M.

Marketing Specialist

> "The ease of batch re-scheduling a post across multiple platforms leaves a lot to be desired, but that is primarily the only pain point I have..."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6055693)

MV

Martin V.

Owner

> "What's more, it presented a great customisable dashboard of all the states of your posts and ads."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6524462)

JP

Jonathan P.

CEO

> "The price is prohibitive for a young startup with minimal budget"

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6468341)

Tristan N.

CEO

> "Seemed like a nice site at first for tracking socials of competitors."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7066696)

RL

Rick L.

PR and Comms Director

> "Not up to speed, poor support and customer care"

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6623467)

DE

Dimitra E.

Programs Director

> "Scheduling posts was simple, the automation saved time, and the analytics helped me track what was working."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6756064)

Gilmer S.

Marketing Manager

> "Another detail is that the programming does not allow as much flexibility when adjusting publication times when necessary."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___5030378)

RP

Rachel P.

Senior SEO Specialist

> "Great for scheduling posts and getting things live on time, plus the ability to preview each post before it goes live means you can make any..."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___5026779)

KB

Kristen B.

Social Media Manager

> "It is too expensive; they do not offer a free plan anymore"

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6697322)

Priyanka S.

Head of Marketing

> "Hootsuite has been great for managing content and campaigns, with strong support and useful features like Amplify."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6630932)

SR

Skyler R.

Freelance Social Media Specialist

> "It's expensive compared to other social media schedulers."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6557584)

Gilmer S.

Marketing Manager

> "I also found the dashboard useful, which allows you to see the activity and engagement on each platform, as well as the statistical reports on..."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___5030378)

JC

Jennifer C.

Recruiter

> "I do feel it is a little over priced for the service."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6509801)

FV

Fabio V.

Marketing manager

> "Its centralized dashboard, scheduling, analytics, and team collaboration features make it an invaluable asset for managing multiple social..."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___4956640)

JM

Jhonjerlyn M.

CEO

> "One of the negative things about this platform is that it is a bit complicated to manage messages received within it, when we link all the..."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___3718617)

MA

Mitali A.

Sr. Social Media Manager

> "Hootsuite is one of the best and user-friendly social media management tool that offers powerful features to schedule and publish posts,..."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___4911295)

Daniela P.

owner

> "zero customer service, empathy, humanity."

[See full review](https://www.capterra.com/p/121701/HootSuite/#GetApp___6487677)

HC

Heather C.

Administrative Assistant

> "Newly added integration with Canva further streamlined my workflow allowing me to create one design for all marketing for a particular program..."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6004727)

MP

Marki P.

Marketing Coordinator

> "Also sometimes data for metrics like followers does not match up to exactly what the platform analytics says."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6037186)

IS

Isabella S.

software engineer

> "it helps me build out quality content, also helps me engage with my audiences, it helps me with planning, scheduling, and syndicating social..."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6111390)

JC

Jackson C.

Information technology manager

> "The cost of the software is too expensive."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6625137)

[View Reviews](https://www.capterra.com/p/121701/HootSuite/reviews/)

DM

DENISE M.

Director

> "We were able to use most of the features almost immediately."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___6864737)

KK

Kira K.

CEO

> "It felt less intuitive, buggy, and glitchy, especially when compared to its competitors."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___5068477)

MEP

Maria Eleonora P.

Owner

> "The most useful tool is the AI article Wizard."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___6549549)

GF

Glenn F.

Web Designer

> "I purchased the software via Appsumo and when I stopped using it I tried to sell it being totally unaware, they had changed their terms and..."

[See full review](https://www.capterra.com/p/197955/Frase/#GetApp___4611623)

MEP

Maria Eleonora P.

Owner

> "Easy way to draft SEO friendly blog post."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___6549549)

Coën V.

HEAD of KEINBOCK.

> "don't like that when switching simple content tabs, that whole sets of SERP data need to be reloaded again"

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___3141147)

Abiliya D.

Global Talent Partner

> "Searching for keywords and comparing content across the top sites ranking is made effortless, while researching topics like education, research..."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___4369855)

BB

Barbara B.

Content Writer

> "Sometimes Frase does write copy that isn't correct...so you just try again and usually you will get frase to write what you are looking for."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___3136254)

Abiliya D.

Global Talent Partner

> "With this intuitive platform, you simply need to input a topic and Frase will do the rest - trawling its database of high ranking websites to..."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___4369855)

VR

Verified Reviewer

Owner

> "The other important feature it lacks is natural language processing."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___3322173)

Tanvir M.

Marketing Manager

> "They suggest me important keyword and term thats can help to rank on google which is useful to me"

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___4910884)

MY

Miki Y.

Office administration

> "It's been quite difficult to utilise its full function for a beginner like myself."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___2960173)

Teslim A.

Online marketing specialist

> "Also, you can easily find keyword opportunities to help you rank faster."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___4965819)

Bjoern S.

Founder

> "The sidebar interface with questions, topics, summaries is not really intuitive - it takes a bit of a learning curve to understand what is..."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___2380688)

VR

Verified Reviewer

Freelance Writer

> "The outline and suggestion feature is particularly useful, saving me a lot of time and allowing me to focus on crafting high-quality content."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___4541391)

Sefayet U.

Civil engineer

> "Some times it feels like buggy, due to their continuous update."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___3317745)

Tanvir M.

Marketing Manager

> "I love their NLP term checkers and their audit reports."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___4910884)

NN

Nisha N.

DP Head

> "It's still a little boring because the Generated articles are a bit generic."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___3274585)

Abiliya D.

Global Talent Partner

> "During my year-long usage of the platform, Frase has evolved to include a breadth of new features which make creating great content easier than..."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___4369855)

HA

Hassan A.

Copywriter

> "It's not useable for a multi-topic content."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___3382241)

Dr Ashish Juneja, P.

Coach

> "This helps me create content."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___6181783)

William P.

Lawyer & Marketer

> "After using this for a few weeks, I'd hesitate to use it for research on topics I don't already know - were I to hand one of these briefs to a..."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___2380800)

Teslim A.

Online marketing specialist

> "It's been a generally great experience as they are always updating and adding new features to the product."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___4965819)

MH

Markus H.

Full Stack Developer

> "I think the document view has too many tabs and could need some reworked layout for better UX."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___2380443)

VR

Verified Reviewer

Seo Optimizer

> "Frase has made it easy for me to maintain multiple writers by providing content requirements almost instantly included with related questions,..."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___3184914)

Justin H.

President

> "Sometimes the results pulled in aren't perfect.. but again, that is the risk of AI, and why you have humans review things. And, that is..."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___2381081)

VR

Verified Reviewer

Seo Optimizer

> "Frase content analytics gives you a scope to integrate search console with it and you get your growth report, new content opportunity to drive..."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___3184914)

RS

Richard S.

Owner

> "There has been a number of excellent new features added in the last few months to the normal plans, but I was disappointed with their paid SEO..."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___2869013)

BU

Berkay U.

Junior Frontend Developer

> "Creating a SEO friendly content in front-end of any website that we develop is quite straightforward with Frase."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___4059999)

Justin C.

Executive Business Development Specialist

> "You currently aren't able to click a button to paste questions answered in other articles."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___2381040)

VR

Verified Reviewer

Owner

> "It helps me spend less time on writing accurate yet engaging documents."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___4511072)

Myriam J.

SEO consultant

> "If you use it for non-English briefs, it removes accents which is maddening. "

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___2381051)

Khan Md Mohaiuminul Islam S.

CIvil Engineer

> "Frase provides me a detailed content brief in no time by researching the top 20 results, which is ranked in SERP results. Once you are familiar..."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___3150228)

DM

Dave M.

CEO

> "You can do multiple searches on the same document, but it's a little cumbersome."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___2381328)

AA

Amarnath A.

Consultant

> "Also, you can optimize the content you have published already by comparing your content with the content on the top 20 search results on Google."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___3266872)

M S R.

SEO Specialist

> "Slow processing"

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___3035192)

HG

Himanshu G.

SSE MarTech

> "Rarely do we ever have to leave Frase to research for content these days. Plus, their keyword density optimization tool is another cool feature..."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___3559096)

CW

Chris W.

Web Swiss Army Knife

> "We used Frase to complete a content updated for a piece of content that was not performing well. "

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___2381338)

AK

Abdul K.

Assistant Engineer

> "Frase.io is a complete SEO tool that covers all aspects of optimizing and managing your site."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___3060775)

NT

Nathan T.

Founder/CEO

> "The tool is still on the up and up, which means you will occasionally run into a bug or find some aspects of the UX confusing."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___2380870)

VR

Verified Reviewer

Content Writer

> "I have used Jasper, Frase, Rytr, and closercopy. But, I like the Frase over these tools as my writing assistant. Because, I don't need to..."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___3508101)

Myriam J.

SEO consultant

> "Honestly, that's the truly maddening because it would really really help out as a basic feature without investing in full multi-lingual support..."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___2381051)

Sefayet U.

Civil engineer

> "It helps me to gather all information need to make one SEO friendly content in a minute."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___3317745)

EB

Eric B.

Owner

> "Having a limit on how many documents can be created without upgrading can seem like a con."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___2381896)

NS

Nima S.

Content marketing manager

> "Take advantage of many functional features at an affordable cost."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___4189376)

SK

Sean K.

Creative Director

> "It seems to be bit buggy as the browser sometimes refreshes itself during use."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___2381186)

VR

Verified Reviewer

Owner

> "It is one of the best document automation tools on the market."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___4511072)

Joseph K.

CTO, Director of SEO

> "I didn't like that it was limited on how many sites you could attach to the analytics."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___2381357)

Abdullah S.

Content Manager

> "Bypassing the research process and gathering all the keywords and key terms, Frase puts all the questions and relevant information at my..."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___2900432)

RS

Rishabh S.

Business Owner

> "As an owner of multiple blogs and websites, I know creating briefs for content writers is a big headache."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___2380259)

AC

Aaron C.

Chief SEO Strategist

> "This software has helped improve existing content, speed up SEO briefs for my writers, and is helping me improve the standard operating..."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___2380822)

VR

Verified Reviewer

CEO & co-founder

> "A tiny annoyance is that it's missing a "keep me logged in" checkbox at log in."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___2380427)

Chaitanya B.

CEO

> "Frase integrates with most popular apps or platforms like WordPress, Mailchimp, Google Drive, Google Search Console and also with Hubspot which..."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___2835797)

Chirag K.

Owner

> "I feel like it's not quite there yet as compared to the other competitors such as SurferSEO and missing some essential features."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___2381287)

RB

Roderick B.

CMO

> "What I like most about Frase is the ability to pull content from your competitors, analyze, and give you a roadmap to create better content for..."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___2380842)

Vincent T.

Advertising Director / Founder

> "Some of the topics from certain sites aren't correctly pulled into the software."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___2380188)

RC

Raymond C.

Founder

> "Frase has changed the game of content research, with the AI technology behind, content research are so easy, tropics to cover, content..."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___2380425)

SH

Sara H.

Founder

> "I've literally been laying awake at night trying to figure out how I'm going to provide my users with show stopping content on a regular basis."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___2380486)

Walter Adamson B.

Principal

> "I use the Answer Assistant to provide extra and perhaps unexpected value on websites, based upon website data and value-added external data in..."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___2385427)

Abdullah S.

Content Manager

> "I'm not a huge fan of the "add links" function update in Frase."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___2900432)

NH

Naz H.

Google Consultant

> "The Content analysis tool showing the heatmap of keywords is amazing."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___2961052)

EC

Eric C.

CEO

> "No google docs/firefox integration unfortunately."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___2380933)

Sefayet U.

Civil engineer

> "As a blog owner , i like to write my own article, frase helps me to write it down SEO friendly."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___3317745)

VR

Verified Reviewer

Editor In Chief

> "Writing content is a big problem for any business, much more so for small businesses. "

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___2382217)

DB

Debbie B.

Marketing Consultant

> "Frase helps me streamline the process and then helps me compare my content with the top 20 results in Google to make sure that I'm covering all..."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___2380451)

Colleen C.

Founder

> "It literally took seconds for the software to produce the information I was looking for."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___2380813)

Rohin D.

Lead Consultant

> "This is a great piece of software which can help to optimize our Web pages and help to create content briefs on the fly where we used to spend..."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___2380459)

Tony G.

Intelligent Marketer · CEO

> "For those responsible for producing copy briefs it is just a killer application."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___2380217)

AA

Amarnath A.

Consultant

> "Frase is an all-in-one tool that can help you create content on the fly."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___3266872)

SG

SHIVBHADRASINH G.

CMO

> "The lack of proper organization of my content can be somewhat disappointing."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___2380304)

CW

Chris W.

Web Swiss Army Knife

> "Frase is not only a time saver, but allowed me to communicate with our writer exactly what was needed in our content in order to match the..."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___2381338)

SS

Sumit S.

Blogger

> "Google Docs Extension is not available"

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___2380796)

GR

Govind R.

Owner

> "This amazing piece of software is helping us bring life to the blog by giving us the suggestion on subtopics that so far we have relevant and..."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___2381367)

MY

Miki Y.

Office administration

> "It is not the most user-friendly software."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___2960173)

JH

James H.

Marketing Consultant

> "The AI-driven Content planner is a major winner in terms of speeding up the content writing process. Plus the platform is always getting new..."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___2569783)

Marek M.

Senior SEO Specialist

> "Nevertheless, frase speeds up the creation of this content (it makes no sense to reinvent the wheel)."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___2380447)

KH

Kim H.

Founder

> "It helps me get started on blog articles and and videos by pointing me to where the search engines are sending people now base on various..."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___2382262)

Nefer L.

Marketing Consultant

> "Frase doesn't have a simple way of adjusting the results it gives you."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___2383983)

AL

Andy L.

Solopreneur

> "It not only summarizes the topic but also provides useful information such as semantic terms, co-occurrences, and questions concerning my topic."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___2427230)

DJ

David J.

photographer

> "There is not so much info on my nich, but this is not something Frase can do much about."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___2382588)

[View Reviews](https://www.capterra.com/p/197955/Frase/reviews/)

## User interface

[Hootsuite](https://www.capterra.com/p/121701/HootSuite/)

4.37 (3,799)

[Frase](https://www.capterra.com/p/197955/Frase/)

4.79 (335)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

Activity Dashboard

207

Important

Activity Tracking

150

Important

AI Copilot

120

Important

Hootsuite

Top features

30/34

-   Activity Dashboard
-   Activity Tracking
-   AI Copilot
-   Alerts/Notifications
-   API
-   Approval Process Control
-   Audience Targeting
-   Campaign Analytics
-   Campaign Management
-   Campaign Planning
-   Categorization/Grouping
-   Content Library
-   Content Management
-   Conversion Tracking
-   Customizable Branding
-   Customizable Templates
-   Data Import/Export
-   Data Visualization
-   Drag & Drop
-   Editorial Calendar
-   Email Marketing
-   Engagement Tracking
-   Filtering
-   Generative AI
-   Multi-Channel Campaigns
-   Publish Scheduling
-   Reporting & Statistics
-   SEO Management
-   Social Media Integration
-   Social Media Monitoring
-   Social Promotion
-   Template Management
-   Third-Party Integrations
-   Workflow Management

[See all features](https://www.capterra.com/p/121701/HootSuite/#features)

Frase

25/34

-   Activity Dashboard
-   Activity Tracking
-   AI Copilot
-   Alerts/Notifications
-   API
-   Approval Process Control
-   Audience Targeting
-   Campaign Analytics
-   Campaign Management
-   Campaign Planning
-   Categorization/Grouping
-   Content Library
-   Content Management
-   Conversion Tracking
-   Customizable Branding
-   Customizable Templates
-   Data Import/Export
-   Data Visualization
-   Drag & Drop
-   Editorial Calendar
-   Email Marketing
-   Engagement Tracking
-   Filtering
-   Generative AI
-   Multi-Channel Campaigns
-   Publish Scheduling
-   Reporting & Statistics
-   SEO Management
-   Social Media Integration
-   Social Media Monitoring
-   Social Promotion
-   Template Management
-   Third-Party Integrations
-   Workflow Management

[See all features](https://www.capterra.com/p/197955/Frase/#features)

### Recognition

Hootsuite is recognized as a top-rated tool in 3 Capterra Shortlist reports

Frase is recognized as a top-rated tool in 1 Capterra Shortlist reports

### Deployment & support

Hootsuite

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Frase

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Hootsuite

-   By Hootsuite Media
-   Located in Canada
-   Founded in 2008

Frase

-   By Frase
-   Located in United States
-   Founded in 2016

## Popular Comparisons

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4.7

Features

4.7

4.7

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[Hootsuite](https://www.capterra.com/p/121701/HootSuite/)[4.37 (3,799)](https://www.capterra.com/p/121701/HootSuite/reviews/)

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$249/month

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Contact vendor for pricing

4.3

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4.6

4.3

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[View full comparison](https://www.capterra.com/compare/121701-210721/HootSuite-vs-Instagram)

[Frase](https://www.capterra.com/p/197955/Frase/)[4.79 (335)](https://www.capterra.com/p/197955/Frase/reviews/)

vs

[Writesonic](https://www.capterra.com/p/219972/Writesonic/)[4.76 (2,102)](https://www.capterra.com/p/219972/Writesonic/reviews/)

$49/month

Price

$10/month

4.7

Features

4.7

4.7

Ease of Use

4.8

[View full comparison](https://www.capterra.com/compare/197955-219972/Frase-vs-Writesonic)

[Hootsuite](https://www.capterra.com/p/121701/HootSuite/)[4.37 (3,799)](https://www.capterra.com/p/121701/HootSuite/reviews/)

vs

[Zoho Social](https://www.capterra.com/p/159351/Zoho-Social/)[4.69 (3,439)](https://www.capterra.com/p/159351/Zoho-Social/reviews/)

$249/month

Price

$15/month

4.3

Features

4.5

4.3

Ease of Use

4.7

[View full comparison](https://www.capterra.com/compare/121701-159351/HootSuite-vs-Zoho-Social)

[Frase](https://www.capterra.com/p/197955/Frase/)[4.79 (335)](https://www.capterra.com/p/197955/Frase/reviews/)

vs

[Levitate](https://www.capterra.com/p/211147/Levitate/)[4.83 (333)](https://www.capterra.com/p/211147/Levitate/reviews/)

$49/month

Price

$349/month

4.7

Features

4.7

4.7

Ease of Use

4.8

[View full comparison](https://www.capterra.com/compare/197955-211147/Frase-vs-Levitate)

[Hootsuite](https://www.capterra.com/p/121701/HootSuite/)[4.37 (3,799)](https://www.capterra.com/p/121701/HootSuite/reviews/)

vs

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$249/month

Price

$199/month

4.3

Features

4.2

4.3

Ease of Use

4.4

[View full comparison](https://www.capterra.com/compare/121447-121701/Sprout-Social-vs-HootSuite)

[Frase](https://www.capterra.com/p/197955/Frase/)[4.79 (335)](https://www.capterra.com/p/197955/Frase/reviews/)

vs

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Price

$3/month

4.7

Features

4.6

4.7

Ease of Use

4.7

[View full comparison](https://www.capterra.com/compare/197955-209461/Frase-vs-Interacty)

[Hootsuite](https://www.capterra.com/p/121701/HootSuite/)[4.37 (3,799)](https://www.capterra.com/p/121701/HootSuite/reviews/)

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$249/month

Price

Contact vendor for pricing

4.3

Features

4.2

4.3

Ease of Use

4.5

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[Frase](https://www.capterra.com/p/197955/Frase/)[4.79 (335)](https://www.capterra.com/p/197955/Frase/reviews/)

vs

[Semrush](https://www.capterra.com/p/151962/SEMrush/)[4.63 (2,323)](https://www.capterra.com/p/151962/SEMrush/reviews/)

$49/month

Price

$139.95/month

4.7

Features

4.6

4.7

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/151962-197955/SEMrush-vs-Frase)

[Hootsuite](https://www.capterra.com/p/121701/HootSuite/)[4.37 (3,799)](https://www.capterra.com/p/121701/HootSuite/reviews/)

vs

[Buffer](https://www.capterra.com/p/143492/Buffer/)[4.51 (1,491)](https://www.capterra.com/p/143492/Buffer/reviews/)

$249/month

Price

$6/month

4.3

Features

4.3

4.3

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/121701-143492/HootSuite-vs-Buffer)

[Frase](https://www.capterra.com/p/197955/Frase/)[4.79 (335)](https://www.capterra.com/p/197955/Frase/reviews/)

vs

[Wix](https://www.capterra.com/p/169007/Wix/)[4.42 (10,725)](https://www.capterra.com/p/169007/Wix/reviews/)

$49/month

Price

$17/month

4.7

Features

4.3

4.7

Ease of Use

4.5

[View full comparison](https://www.capterra.com/compare/169007-197955/Wix-vs-Frase)