# Compare Hootsuite vs Ocoya 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Hootsuite and Ocoya based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/121701-232714/HootSuite-vs-Ocoya

---

# Hootsuite vs Ocoya Features and Cost Comparison

Last updated May 12th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

HootsuiteOcoya2/4 selected

[Hootsuite](https://www.capterra.com/p/121701/HootSuite/)[4.4 (3,796)](https://www.capterra.com/p/121701/HootSuite/reviews/)

[Ocoya](https://www.capterra.com/p/232714/Ocoya/)[4.6 (367)](https://www.capterra.com/p/232714/Ocoya/reviews/)

[## Hootsuite](https://www.capterra.com/p/121701/HootSuite/)[4.4 (3,796)](https://www.capterra.com/p/121701/HootSuite/reviews/)

Starting Price

$249.00/month

Value-for-Money

4.1

Functionality

4.3

Ease of Use

4.3

Customer Service

4.2

Reviews Sentiment

Based on [3,796 reviews](#user-reviews)

Positive

3,340

Neutral

370

Negative

86

[## Ocoya](https://www.capterra.com/p/232714/Ocoya/)[4.6 (367)](https://www.capterra.com/p/232714/Ocoya/reviews/)

Starting Price

$59.00/month

Value-for-Money

4.6

Functionality

4.5

Ease of Use

4.7

Customer Service

4.6

Reviews Sentiment

Based on [367 reviews](#user-reviews)

Positive

346

Neutral

13

Negative

8

## Not a match? Find software alternatives tailored to your priorities.

These software suggestions are similar to those you’re currently comparing.

Highest Rated

### Cloud Campaign

4.9 (159)

* * *

Starting Price

$49.00

Flat Rate,Per Month

Free Trial

Free Version

* * *

User rating

99%

of reviewers  
rated it above 4 stars

* * *

### monday.com

4.6 (6,028)

* * *

Starting Price

$9.00

Per User,Per Month

Free Trial

Free Version

* * *

User rating

94%

of reviewers  
rated it above 4 stars

* * *

### HubSpot Marketing Hub

4.5 (6,228)

* * *

Starting Price

$15.00

Per User,Per Month

Free Trial

Free Version

* * *

User rating

93%

of reviewers  
rated it above 4 stars

* * *

### Loomly

4.7 (509)

* * *

Starting Price

$42.00

Flat Rate,Per Month

Free Trial

Free Version

* * *

User rating

96%

of reviewers  
rated it above 4 stars

* * *

## Send this comparison chart to my inbox

### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.

## Summary

* * *

Key features rated by users

Features selected based on 6,268 reviews from social media marketing software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

76%Fit

Missing features

Feature ratings

Social Media Integration

4.5

Email Marketing

NA

Post Scheduling

4.6

Campaign Planning

4.2

Engagement Tracking

4.4

81%Fit

Not enough reviews

Feature ratings

Social Media Integration

4.2

Email Marketing

3.7

Post Scheduling

4.6

Campaign Planning

4.8

Engagement Tracking

5.0

User satisfaction

User satisfaction

4.4

User reviews[3,796](https://www.capterra.com/p/121701/HootSuite/reviews/)

Ease of use

4.3

Functionality

4.3

Value for money

4.1

Customer support

4.2

User satisfaction

4.6

User reviews[367](https://www.capterra.com/p/232714/Ocoya/reviews/)

Ease of use

4.7

Functionality

4.5

Value for money

4.6

Customer support

4.6

Price starts from

Price starts from

$249Per User, Per Month

-   Free version
-   Free trial

Price starts from

$59Flat Rate, Per Month

-   Free version
-   Free trial

Best for

Best for

Hootsuite helps brands manage social media better, from the smallest businesses to the largest enterprises across CPG, finance, healthcare, tech, higher-ed, and government services.

Best for

Best for: Small businesses looking for a complete content marketing solution that saves time and resources.

## User reviews

Pros & cons

CG

Chelsea G.

Marketing

> "Hootsuite is a powerful social media management tool that boosts efficiency and scheduling but may feel complex and pricey for smaller users."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7076520)

DM

David M.

Technical Support Engineer

> "Support is spotty; complex account tweaks take time to achieve, and for peak usage, the dashboard may become overwhelmed."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7052667)

LT

Layla T.

Content Creator

> "Great tool for managing social media accounts all in one place, as well as scheduling posts across platforms."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7137230)

Joshua F.

Marketing Assistant

> "Also, some reports or analytics can be tricky to figure out at first, which can slow things down."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7060171)

DM

David M.

Technical Support Engineer

> "Customization options and AI tools for content generation add value at mid-tier pricing that fits small creative efforts."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7052667)

VR

Verified Reviewer

Art

> "I don´t like about Hootsuite that there is no free version for a test or try-off."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7094826)

MK

Mohamed K.

Electrical and Instruments Engineer

> "Hootsuite's best feature is its ability to manage multiple social media accounts from one place, with excellent scheduling and analytics tools."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6566831)

SR

Sabine R.

it supporter

> "Hootsuite has limited customization options for dashboards, making it challenging to tailor the experience."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6537272)

SH

Shir H.

Social Media Manager

> "Hootsuite made it easy for me to organize all of our social media accounts, the ability to schedule posts across multiple channels, and a..."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6649428)

CG

Chelsea G.

Marketing

> "Costs can be high for smaller teams."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7076520)

JR

Jason R.

Owner

> "Scheduling content across multiple platforms saves hours each week, and Hootsuite’s analytics provide deep insights that help improve my..."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6563995)

AV

Asha V.

Beauty Specialist

> "One of them being a system crash where a video is unable to post or duplicates posting in error."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6406381)

KH

Krystle H.

Accounts Receivable Specialist

> "It is a great tool for teams using social media platforms, scheduling, and analytics capabilities which help organize all you social media..."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6564209)

NJ

Natalie J.

Business Relations Manager

> "Lots of limitations with the free version, so forced to pay if using for many things"

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6818402)

SH

Shir H.

Social Media Manager

> "I love Hootsuite, it’s awesome for social media management, it makes it easy and efficient for me to plan and organize my team’s content, and..."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6649428)

JR

Joel R.

Photographer

> "It can be glitchy at times, it randomly disconnects and sometimes fails to posts but it happens very rarely."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6392802)

CMA

Carol Mae A.

Social Media Manager and VA

> "What I like the most about Hootsuite is its ability to let me post in different platforms and let me handle different social media accounts."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6351608)

MT

Maria T.

Clinic coordinator

> "Cannot manage 2 add campaigns for the same post but different platforms."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6718042)

AD

Angel D.

Media Producer

> "It saves time and effort by scheduling posts, tracking mentions, and analyzing performance across different platforms."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6583734)

JR

Jason R.

Owner

> "The dashboard can also feel a bit crowded at times, which makes it challenging for new users to get comfortable."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6563995)

Tristan N.

CEO

> "Seemed like a nice site at first for tracking socials of competitors."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7066696)

JR

Judah R.

Engineering Manager

> "Lack of support for the Fediverse, Threads, and BlueSky are glaring omissions."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6475175)

Ankit D.

Digital Marketing Specialist

> "It saves a lot of time and efforts by systematically scheduling and auto-posting of social media posts at set date and time."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6742273)

RL

Rick L.

PR and Comms Director

> "Cannot schedule posts that go past the standard character limit."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6623467)

AH

Amir H.

E-Commerce Manager

> "It is very effective in postings but the cost is high to a medium sized business."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7109129)

NB

Nicole B.

Book Coach and Editor

> "The price makes it absolutely unaffordable for small businesses, freelancers and people just starting out."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6610811)

Leah G.

Detailer

> "The platform's intuitive interface makes scheduling posts across multiple social networks a breeze, saving me countless hours every week."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6379822)

AM

Ayesha M.

Operations Manager

> "I wasn't allowed to add a person as a collaborator or tag multiple account"

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6496734)

AB

Ali B.

Owner

> "Hootsuite allowed me to create and download custom analytic reports for clients (that they loved)."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6639364)

AB

Ali B.

Owner

> "You no longer can create free accounts for clients."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6639364)

MK

Mohamed K.

Electrical and Instruments Engineer

> "It simplifies social media management, improves efficiency, and offers robust analytics, though it can be complex and expensive."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6566831)

HC

Heather C.

Administrative Assistant

> "I also find that since we have had to disable Facebook comments, I cannot do this in Hootsuite and need to manually go into Facebook after..."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6004727)

SS

Sophie S.

Operations Manager

> "Hootsuite made scheduling social media posts really easy, and the useful calendar feature made it really easy to see what your upcoming content..."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6516342)

CH

Charlotte H.

Editorial Operations Associate

> "The free plan seems quite limited and the pricing structure seems irregular."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6511066)

AE

Aaron E.

Account Director

> "Hootsuite is excellent for managing multiple social media profiles and gaining valuable insights, but it may be too expensive for individuals,..."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6491735)

VR

Verified Reviewer

DIGITAL MARKETING EXPERT

> "Its mobile version lacks full functionality."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6545859)

CS

Connor S.

Brokerage Operations Associate

> "We like that you can add all of your social media accounts to your Hootsuite and effectively manage them from one area."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6598235)

James C.

Social Media Specialist

> "can sometimes be a bit glitchy and support isn't always immediate"

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6583878)

DE

Dimitra E.

Programs Director

> "It made managing multiple social media accounts much easier with its scheduling, automation, and analytics tools."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6756064)

DS

Dain S.

Owner

> "A bit pricey, bud, and a few limitations for Instagram"

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6524525)

Priyanka S.

Head of Marketing

> "As a Digital Marketing Manager, I’ve showcased our value on social media, while Amplify has empowered our sales team to boost website traffic..."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6630932)

RC

Ripon C.

IT Executive

> "Some users have reported limitations in using third-party APIs with Hootsuite, which can be a drawback for businesses that rely on automation..."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___4801478)

VR

Verified Reviewer

Marketing and Communications Specialist

> "The interface is also more approachable than other software i've used in the past."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7064673)

EA

Eman A.

hr

> "One of its biggest drawbacks is that there is no phone support."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6513480)

DD

Denise D.

Web Consultant

> "Hootsuite is simply the best social media scheduling tool on the web."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7123415)

LT

London T.

CEO

> "I didn’t like the cost compared to the number of social accounts integrated."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6467647)

MW

Mary W.

HR Specialist

> "Myself and the other intern were able to work collaboratively in Hootsuite's workspace and efficiently manage our university's social media..."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6301584)

KG

Kim G.

Performance Marketing Manager

> "The pricing is a bit steep, especially when you add team members."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6487682)

SJ

Steven J.

Digital Communications Manager

> "I like that it allows our team to manage all our social media accounts in one place and saves us time"

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6553334)

ST

Sean T.

Content Streamer

> "Hootsuite posts are not completely customizable, there are posting aspects that are not possible through hootsuite that the actual social media..."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___5095314)

JR

Jason R.

Owner

> "It’s perfect for handling the social presence of a growing brand or small business, giving me all the tools I need in one place."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6563995)

HC

Heather C.

Administrative Assistant

> "I am also less than satisfied with the analytics as a whole, as I was struggling to see the performance of particular posts as a single entity,..."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6004727)

SH

Shir H.

Social Media Manager

> "I love how I can easily share content on additional channels, which helps increase website traffic and customer inquiries."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6649428)

SH

Simon H.

Marketing Manager

> "Hootsuite was not just super hard to use, it was expensive too."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6851053)

AF

A. F.

Entrepreneur

> "I liked the Hootsuite calendar tools and the ability to streamline my social media activity."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6529300)

AY

Ayrat Y.

manager

> "She was throwing blog post links at me every time I was trying to get actionable advice on how to make HootSuite work; after digging and..."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6130798)

JR

Joel R.

Photographer

> "You can manage multiple platforms from the same account and it makes management for social media so much easier."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6392802)

NB

Nicole B.

Book Coach and Editor

> "It seems like Hootsuite only wants a particular type of user, and small businesses ain't it."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6610811)

AH

Amir H.

E-Commerce Manager

> "Being an E-Commerce Manager, it is important to have a stable social presence."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7109129)

ES

Ekadashi S.

Administrative Assistant

> "Sometimes it gets connectivity issues."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6587793)

SE

Sitav E.

Marketing Associate

> "Hootsuite is incredibly easy to use, part of the hard parts of social media posting is keeping up with execution - Hootsuite allows you to..."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6511298)

TM

Thomas M.

Marketing Specialist

> "The ease of batch re-scheduling a post across multiple platforms leaves a lot to be desired, but that is primarily the only pain point I have..."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6055693)

JR

Jason R.

Owner

> "The ability to streamline all my social media accounts into one easy-to-navigate dashboard is a game-changer."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6563995)

JP

Jonathan P.

CEO

> "The price is prohibitive for a young startup with minimal budget"

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6468341)

MV

Martin V.

Owner

> "What's more, it presented a great customisable dashboard of all the states of your posts and ads."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6524462)

RL

Rick L.

PR and Comms Director

> "Not up to speed, poor support and customer care"

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6623467)

DE

Dimitra E.

Programs Director

> "Scheduling posts was simple, the automation saved time, and the analytics helped me track what was working."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6756064)

Gilmer S.

Marketing Manager

> "Another detail is that the programming does not allow as much flexibility when adjusting publication times when necessary."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___5030378)

RP

Rachel P.

Senior SEO Specialist

> "Great for scheduling posts and getting things live on time, plus the ability to preview each post before it goes live means you can make any..."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___5026779)

KB

Kristen B.

Social Media Manager

> "It is too expensive; they do not offer a free plan anymore"

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6697322)

RG

Ruben G.

Owner

> "Overall great value if you're looking for a software to make your time and money work for you. If you need to post content, but don't have the..."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6300875)

SR

Skyler R.

Freelance Social Media Specialist

> "It's expensive compared to other social media schedulers."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6557584)

RC

Ripon C.

IT Executive

> "Hootsuite provides detailed analytics and reporting features, enabling businesses to track social media engagement, performance, and customer..."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___4801478)

JC

Jennifer C.

Recruiter

> "I do feel it is a little over priced for the service."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6509801)

Priyanka S.

Head of Marketing

> "Hootsuite has been great for managing content and campaigns, with strong support and useful features like Amplify."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6630932)

RG

Ruben G.

Owner

> "Not the easiest to work with, took me a bit of time to understand the software initially."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6300875)

Gilmer S.

Marketing Manager

> "I also found the dashboard useful, which allows you to see the activity and engagement on each platform, as well as the statistical reports on..."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___5030378)

JM

Jhonjerlyn M.

CEO

> "One of the negative things about this platform is that it is a bit complicated to manage messages received within it, when we link all the..."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___3718617)

FV

Fabio V.

Marketing manager

> "Its centralized dashboard, scheduling, analytics, and team collaboration features make it an invaluable asset for managing multiple social..."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___4956640)

Daniela P.

owner

> "zero customer service, empathy, humanity."

[See full review](https://www.capterra.com/p/121701/HootSuite/#GetApp___6487677)

[View Reviews](https://www.capterra.com/p/121701/HootSuite/reviews/)

MM

Mihthar M.

Store Manager

> "Its AI-powered technologies eliminate the need for composing, designing, or scheduling posts, making it an ideal all-in-one hub for..."

[See full review](https://www.capterra.com/p/232714/Ocoya/#Capterra___6645613)

Daria J.

Marketing Associate

> "It is hard to schedule post content to some of the channels, since the integration doesn't work, especially the tiktok one, even if it's..."

[See full review](https://www.capterra.com/p/232714/Ocoya/#Capterra___6420068)

AF

Artur F.

Intern Software Developer

> "Amazing tool to manage all of my social medias, the schedule option is well above my expectations, even the posts completely generated by AI..."

[See full review](https://www.capterra.com/p/232714/Ocoya/#Capterra___6427418)

YM

Yurii M.

Marketing Director

> "There are disadvantages in terms of planning (for example, if I want to post on Facebook and LinkedIn, but the time or date is different,..."

[See full review](https://www.capterra.com/p/232714/Ocoya/#Capterra___6103173)

VT

Vahe T.

CMO

> "This feature can significantly streamline the content creation process, especially for businesses or individuals who may not have dedicated..."

[See full review](https://www.capterra.com/p/232714/Ocoya/#Capterra___6604749)

BA

Bolade A.

Territory Sales Representative

> "My least favourite thing about Ocoya is the price jumps between packages."

[See full review](https://www.capterra.com/p/232714/Ocoya/#Capterra___6436154)

MM

Mihthar M.

Store Manager

> "In general, one commentary related to anagrams and the history of the Delia put Ocoya as a somewhat competent platform in terms of content..."

[See full review](https://www.capterra.com/p/232714/Ocoya/#Capterra___6645613)

HM

Hugo M.

Photographer and Filmmaker

> "Do you want to spend hundreds of dollars for a horrible software with zero customer support?"

[See full review](https://www.capterra.com/p/232714/Ocoya/#Capterra___6315901)

AE

Ahmed E.

It Help desk

> "The content scheduling feature is easy to use and allows you to schedule posts across multiple platforms, making social media management..."

[See full review](https://www.capterra.com/p/232714/Ocoya/#Capterra___6489469)

DN

David N.

Web Designer

> "I dislike the fact that more serious analysis is only for large companies that apply for the Diamond account"

[See full review](https://www.capterra.com/p/232714/Ocoya/#Capterra___4972959)

SA

Samuel A.

Distribution Officer

> "The way it allows me to analyse my projects in a detailed mode"

[See full review](https://www.capterra.com/p/232714/Ocoya/#Capterra___6480122)

Laura G.

Owner

> "They have VistaCreate built in, but you can't access your account from that app, so files aren't saved. If you make creatives directly in..."

[See full review](https://www.capterra.com/p/232714/Ocoya/#Capterra___4367999)

Ricardo O.

Educational Technology Manger

> "The integrated plugin offers lots of templates you can use to start quickly. If your marketing team or your client allows, or if you feel..."

[See full review](https://www.capterra.com/p/232714/Ocoya/#Capterra___5014697)

FP

Francesco P.

CEO

> "I really, like REALLY, miss a unified inbox for all the social media platforms, to speak directly to your potential fans/costumers without..."

[See full review](https://www.capterra.com/p/232714/Ocoya/#Capterra___3764686)

AA

Aditya A.

Administrator

> "My firm is growing rapidly, and we needed a service that can handle our current smaller needs along with the needs that grow everymonth...."

[See full review](https://www.capterra.com/p/232714/Ocoya/#Capterra___6199825)

NO

Nuh O.

Designer

> "The saddest point is the pricing policy, at least for us."

[See full review](https://www.capterra.com/p/232714/Ocoya/#Capterra___5015724)

SO

Segun O.

Content Creator

> "The ability to create quality and relevant contents in growing your followers."

[See full review](https://www.capterra.com/p/232714/Ocoya/#Capterra___6497607)

WS

Will S.

Accountaint

> "The scheduled caumpainga were a disappointing interaction."

[See full review](https://www.capterra.com/p/232714/Ocoya/#Capterra___6036056)

EL

Ettore L.

Manager

> "I appreciate it because I can customize the many templates available, use its artificial intelligence to create interesting captions related..."

[See full review](https://www.capterra.com/p/232714/Ocoya/#Capterra___5096047)

TR

Tammy R.

Owner

> "I have resorted to posting reviews in order I get some kind of response from them and to stop other people wasting their money on this utter..."

[See full review](https://www.capterra.com/p/232714/Ocoya/#SoftwareAdvice___4744250)

Ahmed Y.

Founder and Managing Director

> "Overall, Ocoya is my go-to social media marketing tool. With the AI features included, I can create a post in minutes in all the sizes..."

[See full review](https://www.capterra.com/p/232714/Ocoya/#Capterra___6090403)

Sean D.

Founder and CEO

> "You can work around it by creating separate posts but that makes things a bit more difficult to manage."

[See full review](https://www.capterra.com/p/232714/Ocoya/#Capterra___4781321)

GA

Gil A.

Web Developer

> "I think the rise of ai and bundling it with the previously established workflow such as scheduling content makes this tools stands out, you..."

[See full review](https://www.capterra.com/p/232714/Ocoya/#Capterra___4967373)

MR

Madison R.

Director

> "Very hard to create multiple images for a carousel (unlike Canva and others)."

[See full review](https://www.capterra.com/p/232714/Ocoya/#Capterra___4424516)

AA

Aditya A.

Administrator

> "Now, with Ocoya, I can do that automatically, but in addition their AI-driven tools create completely new content from scratch, helping us..."

[See full review](https://www.capterra.com/p/232714/Ocoya/#Capterra___6199825)

IC

Ian C.

Social Media Manager

> "Can't save hashtags, the calendar view could be better."

[See full review](https://www.capterra.com/p/232714/Ocoya/#Capterra___4599880)

DV

Dante V.

CEO

> "I like all of the features especially the set up of how I can use AI to create content and I love it's ease of use"

[See full review](https://www.capterra.com/p/232714/Ocoya/#Capterra___6345410)

Ivan N.

Marketing Director

> "Sometimes there are bugs using Travis AI for copy output - sometimes it will generate the input verbatim, and there seems to be little..."

[See full review](https://www.capterra.com/p/232714/Ocoya/#Capterra___3077659)

EL

Ettore L.

Manager

> "All the channels I need are well synchronized and integrated and I can schedule my editorial plan thanks to the excellent calendar."

[See full review](https://www.capterra.com/p/232714/Ocoya/#Capterra___5096047)

Teslim A.

Marketing Consultant

> "There are scheduling errors at times, and the AI writer output is average"

[See full review](https://www.capterra.com/p/232714/Ocoya/#Capterra___3527630)

AYK

Akif Yasar K.

Engineer

> "I’m satisfied with the service but as I mentioned before the prices should be lowered in some regions."

[See full review](https://www.capterra.com/p/232714/Ocoya/#Capterra___6546403)

AI

Adam I.

Frontend developer

> "There is no compliant regarding any feature on Ocoya"

[See full review](https://www.capterra.com/p/232714/Ocoya/#Capterra___4762468)

EL

Ettore L.

Manager

> "I use it a lot to create quotes, hashtags, and captions on posts using Travis' AI"

[See full review](https://www.capterra.com/p/232714/Ocoya/#Capterra___5096047)

Juan Carlos C.

CEO

> "I don't like the limit for creating text in Travis for other languages. Because they are using a paid platform for do that, they should..."

[See full review](https://www.capterra.com/p/232714/Ocoya/#Capterra___3450331)

Khan Md Mohaiuminul Islam S.

Social Media Specialist

> "As a tool for Social Media management, It really helps me to control all the accounts in one place."

[See full review](https://www.capterra.com/p/232714/Ocoya/#Capterra___5017505)

LC

Lucinda C.

Founder & Sound Healing Practitioner

> "The design section is a little clunky, saving slowly and limited options with adding videos and animation."

[See full review](https://www.capterra.com/p/232714/Ocoya/#Capterra___3303862)

KR

Kinzi R.

Creative Content Creator

> "Every 2-3 Months To Gain Experience in Using Different Products For Different Businesses & Ocoya Has Been a Steady Choice Not Only With My..."

[See full review](https://www.capterra.com/p/232714/Ocoya/#Capterra___6254492)

SA

Sorin A.

Digital Marketer

> "Not a tremendous amount of models to use. Nor are there any experimental features - like train your own model (like other tools have started..."

[See full review](https://www.capterra.com/p/232714/Ocoya/#Capterra___3092345)

EG

Elvis G.

Social Media

> "I liked the artificial intelligence services the most and the way it is possible to automate tasks or use external APIs, this is really the..."

[See full review](https://www.capterra.com/p/232714/Ocoya/#Capterra___4878774)

FA

Frank A.

CEO

> "It is still not mature enough to compete with the big guns though"

[See full review](https://www.capterra.com/p/232714/Ocoya/#Capterra___4534129)

VR

Verified Reviewer

Editor In Chief

> "You'll also get valuable analytics like Virality Rate, Amplification Rate, Engagement Rate, Comment Conversion Rate and more. Plus you can..."

[See full review](https://www.capterra.com/p/232714/Ocoya/#Capterra___4297706)

Rushd Md N.

CFO

> "Post-scheduling automation sometimes doesn't operate with the right time planned in the calendar."

[See full review](https://www.capterra.com/p/232714/Ocoya/#Capterra___3315081)

SA

Samuel A.

Distribution Officer

> "I will describe ocaya with 85/100, though there's nothing i can say that is a flaw in ocaya, just love it ❤"

[See full review](https://www.capterra.com/p/232714/Ocoya/#Capterra___6480122)

MD Rafiul I.

I am a professional affiliate marketer.

> "The user interface and experience still need some work since I believe that it is rather unorganized and not particularly mobile-friendly,..."

[See full review](https://www.capterra.com/p/232714/Ocoya/#Capterra___3305633)

VR

Verified Reviewer

Editor In Chief

> "Ocoya makes it easy with its AI copywriter and GPT-3 model that allows you to have access to projects and folders with a few clicks of your..."

[See full review](https://www.capterra.com/p/232714/Ocoya/#Capterra___4297706)

Matías Sebastián O.

CEO

> "It was bad because we could not program the losts"

[See full review](https://www.capterra.com/p/232714/Ocoya/#Capterra___4179242)

AM

Ashley M.

Marketing and Communications Director

> "Post Scheduling, Content Management, and the Short-Form Editor are the critical features for our business because it saves us time and..."

[See full review](https://www.capterra.com/p/232714/Ocoya/#Capterra___3538901)

LG

Lee G.

Founder

> "Before Ocoya, I had used one platform to create content which was time consuming or I purchased content which was expensive."

[See full review](https://www.capterra.com/p/232714/Ocoya/#Capterra___3319963)

MA

Matthew A.

Chief Rogue

> "Seamless and intuitive layout allows for tech novices like me to get up and running quickly, and the quick selection of multiple social..."

[See full review](https://www.capterra.com/p/232714/Ocoya/#Capterra___4462021)

WS

William S.

Business owner

> "I’ve come across an issue where the loading screen sticks and a I have to refresh the page to fix it."

[See full review](https://www.capterra.com/p/232714/Ocoya/#Capterra___3320736)

EL

Ettore L.

Manager

> "Ocoya has a wide range of features that are indispensable for anyone who works in social media."

[See full review](https://www.capterra.com/p/232714/Ocoya/#Capterra___5096047)

JJ

Junwen J.

Coach

> "Link shortening only work for posts, not able to replace other link shortening tools"

[See full review](https://www.capterra.com/p/232714/Ocoya/#Capterra___3217524)

Eric B.

Founder

> "I can create a new post and schedule it for later, or I can set it to auto-post at the best time for my audience."

[See full review](https://www.capterra.com/p/232714/Ocoya/#Capterra___4423593)

Stephen Z.

Marketing

> "Lack of text content formating, it seems to add <div> and <br /> instead. But they are not readable."

[See full review](https://www.capterra.com/p/232714/Ocoya/#Capterra___3060988)

TV

TAXIARCHIS V.

Marketing Executice

> "It is very good that you can create and also post on many accounts and in many platforms."

[See full review](https://www.capterra.com/p/232714/Ocoya/#Capterra___6134834)

SM

Sam M.

Founder

> "It’s quite expensive if you are a heavy user"

[See full review](https://www.capterra.com/p/232714/Ocoya/#Capterra___3645875)

JnO

Joaquín O.

CEO

> "I love having everything I need to create social media posts: Design templates, Post schedule & AI Copywriter."

[See full review](https://www.capterra.com/p/232714/Ocoya/#Capterra___4344243)

Stephen Z.

Marketing

> "Built-in image design tool looks like Crello lite version, not that powerful."

[See full review](https://www.capterra.com/p/232714/Ocoya/#Capterra___3060988)

NO

Nuh O.

Designer

> "He helped us organize our weekly meetings and get our work in order."

[See full review](https://www.capterra.com/p/232714/Ocoya/#Capterra___5015724)

Nour B.

Creative Lead

> "The social media page image under the calendar section is broken."

[See full review](https://www.capterra.com/p/232714/Ocoya/#Capterra___3419741)

RB

Rabih B.

Director

> "Room clean comfortable and good hospitality"

[See full review](https://www.capterra.com/p/232714/Ocoya/#Capterra___6506511)

SK

Salim K.

Digital Marketer

> "Inability to differentiate accounts on social media."

[See full review](https://www.capterra.com/p/232714/Ocoya/#Capterra___3318155)

RB

Rabih B.

Director

> "Very comfortable hospitality and team"

[See full review](https://www.capterra.com/p/232714/Ocoya/#Capterra___6506511)

JT

Joe T.

Manager

> "Lack of this functionality caused us to switch between tools."

[See full review](https://www.capterra.com/p/232714/Ocoya/#Capterra___3084381)

XC

Xavier C.

Designer

> "The copywriting part is very useful for the design area"

[See full review](https://www.capterra.com/p/232714/Ocoya/#Capterra___6109826)

Binaya A.

SEO Specialist

> "Many times it splits garbage contents."

[See full review](https://www.capterra.com/p/232714/Ocoya/#Capterra___3087781)

Jason R.

Founder

> "The contact creation feature is amazing as well!"

[See full review](https://www.capterra.com/p/232714/Ocoya/#Capterra___6025575)

Coën V.

HEAD of KEINBOCK.

> "in some areas during the content creation process it gets clunky"

[See full review](https://www.capterra.com/p/232714/Ocoya/#Capterra___3141117)

M

Muhammed Ö.

Ceo

> "I was interested in the fact that the products in ocoya are cheap and of good quality, and that's why I love ocoya."

[See full review](https://www.capterra.com/p/232714/Ocoya/#Capterra___4896853)

Andrea P.

CEO & Consulente di Marketing Strategico

> "I think that there's a research feature missing, especially for competitors."

[See full review](https://www.capterra.com/p/232714/Ocoya/#Capterra___3403516)

PhiL W.

Marketing Consultant

> "The social scheduling and previews are great, and the AI copywriter makes ideas for captions much easier."

[See full review](https://www.capterra.com/p/232714/Ocoya/#Capterra___4724578)

TJ

Thisura J.

CEO

> "The white labelling option is way too expensive."

[See full review](https://www.capterra.com/p/232714/Ocoya/#Capterra___3156987)

MM

Maweya M.

Social media marketer

> "makes the job much easier because i can get everything done in one go."

[See full review](https://www.capterra.com/p/232714/Ocoya/#Capterra___6076810)

MB

Manish B.

Owner

> "The software is still under development& is not polished with all functionality I need."

[See full review](https://www.capterra.com/p/232714/Ocoya/#Capterra___3340313)

VR

Verified Reviewer

APM

> "The best part of ocoya is that it provides to be an end to end solution for all things social media related."

[See full review](https://www.capterra.com/p/232714/Ocoya/#Capterra___4682957)

Habib U.

Software Engineer

> "I've just wasted all my money and time, recently I've discovered Ocoya from AppSumo, go for a trail account, and guess what?"

[See full review](https://www.capterra.com/p/232714/Ocoya/#Capterra___3312476)

JAJ

Jody-Ann J.

Digital Maketer

> "It makes my work productivity way easier."

[See full review](https://www.capterra.com/p/232714/Ocoya/#Capterra___6020507)

William B.

Founder

> "Doesn't currently integrate with Ecwid or Woocommerce."

[See full review](https://www.capterra.com/p/232714/Ocoya/#Capterra___3079687)

Marko M.

Web developer

> "We mainly use it as a tool to create social media posts + write content with a combined AI-powered tool (Travis) and humans in our team,..."

[See full review](https://www.capterra.com/p/232714/Ocoya/#Capterra___3325903)

Md. Akul H.

Affiliate Marketer

> "Sometimes failed to post on social platforms."

[See full review](https://www.capterra.com/p/232714/Ocoya/#Capterra___3318231)

[View Reviews](https://www.capterra.com/p/232714/Ocoya/reviews/)

## User interface

[Hootsuite](https://www.capterra.com/p/121701/HootSuite/)

4.37 (3,796)

[Ocoya](https://www.capterra.com/p/232714/Ocoya/)

4.62 (367)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

A/B Testing

207

Important

Activity Dashboard

150

Important

AI Copilot

120

Important

Hootsuite

38/42

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   Automated Publishing
-   Automated Scheduling
-   Calendar Management
-   Campaign Analytics
-   Campaign Management
-   Campaign Planning
-   Click Tracking
-   Commenting/Notes
-   Contact Management
-   Content Library
-   Content Management
-   Conversion Tracking
-   Customer Segmentation
-   Customizable Branding
-   Customizable Reports
-   Customizable Templates
-   Data Import/Export
-   Data Visualization
-   Drag & Drop
-   Email Marketing
-   Engagement Tracking
-   Generative AI
-   Image Library
-   Keyword Filtering
-   Multi-Account Management
-   Multi-Campaign
-   Multi-Channel Management
-   Multi-Channel Marketing
-   Performance Metrics
-   Post Scheduling
-   Real-Time Data
-   Reporting/Analytics
-   Social Media Integration
-   Social Media Monitoring
-   Social Promotion
-   Tagging
-   Third-Party Integrations
-   Trend Analysis
-   Workflow Management

[See all features](https://www.capterra.com/p/121701/HootSuite/#features)

Ocoya

Top features

41/42

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   Automated Publishing
-   Automated Scheduling
-   Calendar Management
-   Campaign Analytics
-   Campaign Management
-   Campaign Planning
-   Click Tracking
-   Commenting/Notes
-   Contact Management
-   Content Library
-   Content Management
-   Conversion Tracking
-   Customer Segmentation
-   Customizable Branding
-   Customizable Reports
-   Customizable Templates
-   Data Import/Export
-   Data Visualization
-   Drag & Drop
-   Email Marketing
-   Engagement Tracking
-   Generative AI
-   Image Library
-   Keyword Filtering
-   Multi-Account Management
-   Multi-Campaign
-   Multi-Channel Management
-   Multi-Channel Marketing
-   Performance Metrics
-   Post Scheduling
-   Real-Time Data
-   Reporting/Analytics
-   Social Media Integration
-   Social Media Monitoring
-   Social Promotion
-   Tagging
-   Third-Party Integrations
-   Trend Analysis
-   Workflow Management

[See all features](https://www.capterra.com/p/232714/Ocoya/#features)

### Recognition

Hootsuite is recognized as a top-rated tool in 3 Capterra Shortlist reports

Ocoya is recognized as a top-rated tool in 2 Capterra Shortlist reports

Best Value Social Media MarketingSoftware (2022) 

### Deployment & support

Hootsuite

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Ocoya

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Hootsuite

-   By Hootsuite Media
-   Located in Canada
-   Founded in 2008

Ocoya

-   By UAB Ocoya
-   Located in United Kingdom
-   Founded in

## Popular Comparisons

[Hootsuite](https://www.capterra.com/p/121701/HootSuite/)[4.37 (3,796)](https://www.capterra.com/p/121701/HootSuite/reviews/)

vs

[Publer](https://www.capterra.com/p/177145/Publer/)[4.83 (915)](https://www.capterra.com/p/177145/Publer/reviews/)

$249/month

Price

$5/month

4.3

Features

4.6

4.3

Ease of Use

4.8

[View full comparison](https://www.capterra.com/compare/121701-177145/HootSuite-vs-Publer)

[Ocoya](https://www.capterra.com/p/232714/Ocoya/)[4.62 (367)](https://www.capterra.com/p/232714/Ocoya/reviews/)

vs

[Instagram](https://www.capterra.com/p/210721/Instagram/)[4.68 (5,166)](https://www.capterra.com/p/210721/Instagram/reviews/)

$59/month

Price

Contact vendor for pricing

4.5

Features

4.6

4.7

Ease of Use

4.7

[View full comparison](https://www.capterra.com/compare/210721-232714/Instagram-vs-Ocoya)

[Hootsuite](https://www.capterra.com/p/121701/HootSuite/)[4.37 (3,796)](https://www.capterra.com/p/121701/HootSuite/reviews/)

vs

[Instagram](https://www.capterra.com/p/210721/Instagram/)[4.68 (5,166)](https://www.capterra.com/p/210721/Instagram/reviews/)

$249/month

Price

Contact vendor for pricing

4.3

Features

4.6

4.3

Ease of Use

4.7

[View full comparison](https://www.capterra.com/compare/121701-210721/HootSuite-vs-Instagram)

[Ocoya](https://www.capterra.com/p/232714/Ocoya/)[4.62 (367)](https://www.capterra.com/p/232714/Ocoya/reviews/)

vs

[Snapchat for Business](https://www.capterra.com/p/210733/Snapchat/)[4.57 (1,134)](https://www.capterra.com/p/210733/Snapchat/reviews/)

$59/month

Price

$5

4.5

Features

4.5

4.7

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/210733-232714/Snapchat-vs-Ocoya)

[Hootsuite](https://www.capterra.com/p/121701/HootSuite/)[4.37 (3,796)](https://www.capterra.com/p/121701/HootSuite/reviews/)

vs

[Zoho Social](https://www.capterra.com/p/159351/Zoho-Social/)[4.69 (3,419)](https://www.capterra.com/p/159351/Zoho-Social/reviews/)

$249/month

Price

$15/month

4.3

Features

4.5

4.3

Ease of Use

4.7

[View full comparison](https://www.capterra.com/compare/121701-159351/HootSuite-vs-Zoho-Social)

[Ocoya](https://www.capterra.com/p/232714/Ocoya/)[4.62 (367)](https://www.capterra.com/p/232714/Ocoya/reviews/)

vs

[Meta for Business](https://www.capterra.com/p/213257/Facebook/)[4.43 (2,373)](https://www.capterra.com/p/213257/Facebook/reviews/)

$59/month

Price

Contact vendor for pricing

4.5

Features

4.4

4.7

Ease of Use

4.4

[View full comparison](https://www.capterra.com/compare/213257-232714/Facebook-vs-Ocoya)

[Hootsuite](https://www.capterra.com/p/121701/HootSuite/)[4.37 (3,796)](https://www.capterra.com/p/121701/HootSuite/reviews/)

vs

[Buffer](https://www.capterra.com/p/143492/Buffer/)[4.51 (1,491)](https://www.capterra.com/p/143492/Buffer/reviews/)

$249/month

Price

$6/month

4.3

Features

4.3

4.3

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/121701-143492/HootSuite-vs-Buffer)

[Ocoya](https://www.capterra.com/p/232714/Ocoya/)[4.62 (367)](https://www.capterra.com/p/232714/Ocoya/reviews/)

vs

[Jasper](https://www.capterra.com/p/217242/Jasper/)[4.78 (1,855)](https://www.capterra.com/p/217242/Jasper/reviews/)

$59/month

Price

$29/month

4.5

Features

4.7

4.7

Ease of Use

4.7

[View full comparison](https://www.capterra.com/compare/217242-232714/Jasper-vs-Ocoya)

[Hootsuite](https://www.capterra.com/p/121701/HootSuite/)[4.37 (3,796)](https://www.capterra.com/p/121701/HootSuite/reviews/)

vs

[Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/)[4.37 (606)](https://www.capterra.com/p/121447/Sprout-Social/reviews/)

$249/month

Price

$199/month

4.3

Features

4.2

4.3

Ease of Use

4.4

[View full comparison](https://www.capterra.com/compare/121447-121701/Sprout-Social-vs-HootSuite)

[Ocoya](https://www.capterra.com/p/232714/Ocoya/)[4.62 (367)](https://www.capterra.com/p/232714/Ocoya/reviews/)

vs

[Zoho Social](https://www.capterra.com/p/159351/Zoho-Social/)[4.69 (3,419)](https://www.capterra.com/p/159351/Zoho-Social/reviews/)

$59/month

Price

$15/month

4.5

Features

4.5

4.7

Ease of Use

4.7

[View full comparison](https://www.capterra.com/compare/159351-232714/Zoho-Social-vs-Ocoya)

[Hootsuite](https://www.capterra.com/p/121701/HootSuite/)[4.37 (3,796)](https://www.capterra.com/p/121701/HootSuite/reviews/)

vs

[Oktopost](https://www.capterra.com/p/247569/Oktopost/)[4.47 (110)](https://www.capterra.com/p/247569/Oktopost/reviews/)

$249/month

Price

Contact vendor for pricing

4.3

Features

4.2

4.3

Ease of Use

4.5

[View full comparison](https://www.capterra.com/compare/121701-247569/HootSuite-vs-Oktopost)

[Ocoya](https://www.capterra.com/p/232714/Ocoya/)[4.62 (367)](https://www.capterra.com/p/232714/Ocoya/reviews/)

vs

[Twitter/X](https://www.capterra.com/p/214056/Twitter/)[4.52 (1,799)](https://www.capterra.com/p/214056/Twitter/reviews/)

$59/month

Price

Contact vendor for pricing

4.5

Features

4.4

4.7

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/214056-232714/Twitter-vs-Ocoya)