# Hootsuite vs Facebook Business Suite: Features and Cost Comparison 2026 | Capterra > Hootsuite vs Facebook Business Suite: Which social media management tool is right for you? Dive into our detailed comparison of their features, costs, and user experience to make your decision. Source: https://www.capterra.com/compare/121701-235972/HootSuite-vs-Facebook-Business-Suite --- # Hootsuite vs Facebook Business Suite Features and Cost Comparison Last updated May 12th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: HootsuiteFacebook Business Suite2/4 selected [Hootsuite](https://www.capterra.com/p/121701/HootSuite/)[4.4 (3796)](https://www.capterra.com/p/121701/HootSuite/reviews/) [Facebook Business Suite](https://www.capterra.com/p/235972/Facebook-Business-Suite/)[4.3 (183)](https://www.capterra.com/p/235972/Facebook-Business-Suite/reviews/) [## Hootsuite](https://www.capterra.com/p/121701/HootSuite/)[4.4 (3796)](https://www.capterra.com/p/121701/HootSuite/reviews/) [## Facebook Business Suite](https://www.capterra.com/p/235972/Facebook-Business-Suite/)[4.3 (183)](https://www.capterra.com/p/235972/Facebook-Business-Suite/reviews/) Starting Price $249.00/month Starting Price $249.00/month Value-for-Money 4.1 Functionality 4.3 Ease of Use 4.3 Customer Service 4.2 Starting Price Contact vendor Starting Price Contact vendor for pricing Value-for-Money 4.3 Functionality 4.3 Ease of Use 4.1 Customer Service 3.4 Reviews Sentiment Based on [3,796 reviews](https://www.capterra.com/p/121701/HootSuite/reviews/) Positive 3,340 Neutral 370 Negative 86 Positive 3,340 Neutral 370 Negative 86 Reviews Sentiment Based on [183 reviews](https://www.capterra.com/p/235972/Facebook-Business-Suite/reviews/) Positive 150 Neutral 25 Negative 8 Positive 150 Neutral 25 Negative 8 Best for (according to reviews) - **Business size**: Small businesses account for 71% of reviews (2,716), reflecting high usage rates among this segment compared to enterprises and midsize businesses. - **Industry**: Marketing and advertising (18%), computer software (5%), and non-profit management (5%) together represent 28% of reviews, showing diverse industry adoption. - **Use cases**: Social media management (58%), analytics tools (19%), and monitoring (17%) are the main uses, emphasizing a focus on comprehensive social media solutions. Best for (according to reviews) - **Business size**: Small businesses account for 151 reviews (88%), suggesting strong market traction in this segment. - **Industry**: Marketing and advertising, health, wellness and fitness, and computer software together represent 27% of reviews, indicating diverse industry adoption. - **Use cases**: Social media management is the primary use case, cited in 100% of reviews, highlighting its focus on centralized content and engagement tools. ## Not a match? Find software alternatives tailored to your priorities. 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Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Features comparison When comparing Hootsuite and Facebook Business Suite in the social media management space, it's important to look beyond price and assess the specific features each one offers. This ensures that the choice you make aligns with your needs and prevents unnecessary costs. Here's a look at some key factors to consider and how these options compare. \[[1](#source-item-1)\] Key features rated by users Features selected based on 23,088 reviews from Social Media Management users. about the Fit Score methodology. Fit Score methodology To calculate the Fit Score, our proprietary methodology factors in the following: - The importance level for each feature. By default, this is determined by user reviews. They can rate a feature Critical, High, Low, or Not Used. - Feedback from real users on how the product performs for each key feature, derived from verified user reviews and ratings. Please note: - To calculate the Fit Score, the number of reviews for those features and the actual rating carry the same weight. You might see that, in some cases, even though the ratings are the same, we still determine a winner because it had more reviews. - If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Hootsuite 91%Fit High performer Feature ratings Post Scheduling 4.6 Content Management 4.4 Automated Publishing 4.5 Multi-Account Management 4.5 Facebook Business Suite 82%Fit Feature ratings Post Scheduling 4.5 Content Management 4.4 Automated Publishing 4.5 Multi-Account Management 4.5 Post Scheduling 4.6 (630) 4.5 (131) Hootsuite users appreciate the ability to schedule posts across multiple platforms, which they say helps maintain a consistent online presence and saves time. They value the calendar feature for its visual representation and the flexibility to move posts around. However, some users mention occasional interface issues. Facebook Business Suite users also find post scheduling essential for maintaining engagement and saving time. They appreciate the integration with both Facebook and Instagram, although some users find the process cumbersome due to additional steps. Overall, users find Hootsuite's post scheduling feature efficient and flexible, while they value Facebook Business Suite for its integration with multiple platforms. Content Management 4.4 (463) 4.4 (119) Hootsuite users value the content management feature for its ability to organize and manage social media content from a single dashboard. They appreciate the content library, team collaboration tools, and the ability to see all posts in one place. However, some users note that updates can be slow and the interface can be confusing. Facebook Business Suite users also appreciate managing content for both Facebook and Instagram in one place. They find it easy to control and modify content, although some users experience issues with video uploads and the inbox feature. In general, users find both platforms helpful for content management, with Hootsuite offering a comprehensive toolset and Facebook Business Suite providing ease of use. Automated Publishing 4.5 (533) 4.5 (107) Hootsuite users find automated publishing crucial for maintaining a consistent online presence without manual effort. They appreciate the ability to schedule posts in advance and the data-driven auto-scheduling feature. However, some users report issues with posts not publishing correctly. Facebook Business Suite users also value automated publishing for saving time and ensuring posts go live at optimal times. They find it easy to set up and beneficial for managing busy schedules, though some users experience occasional issues with posts disappearing. Overall, users appreciate Hootsuite's data-driven scheduling, while they value Facebook Business Suite for its simplicity and time-saving capabilities. Multi-Account Management 4.5 (476) 4.5 (120) Hootsuite users find the multi-account management feature highly beneficial for managing multiple social media accounts from a single dashboard. They appreciate the ability to schedule and monitor posts across various platforms, which they say saves time and ensures consistency. However, some users mention limitations with the free version and occasional technical difficulties. Facebook Business Suite users also value the ability to manage multiple accounts, particularly the integration of Facebook and Instagram. They find it easy to switch between accounts, although some users find the interface clunky. In summary, users appreciate Hootsuite for its comprehensive multi-account management, while they value Facebook Business Suite for its integration and ease of use. ## Pricing comparison ### Starting prices Hootsuite $249.00 Per User (Per Month) Free Trial Free Version [View pricing plans](https://www.capterra.com/p/121701/HootSuite/pricing/) Facebook Business Suite Contact vendor for pricing ## How does the user experience compare on Hootsuite vs Facebook Business Suite? ### Overall rating 4.4 (3796) 4.3 (183) ### User interface Hootsuite Facebook Business Suite ### Customer service and support Hootsuite Email/Help Desk FAQs/Forum Knowledge Base Phone Support 24/7 (Live rep) Chat Facebook Business Suite Email/Help Desk FAQs/Forum Knowledge Base Phone Support 24/7 (Live rep) Chat ## What users say about the pros and cons of Hootsuite vs Facebook Business Suite These social media management software solutions have been evaluated by verified reviewers on Capterra. Check out what real users say about Hootsuite and Facebook Business Suite to find out which one would work best for your needs. \[[2](#source-item-2)\] Pros Hootsuite CG Chelsea G MarketingHealth, Wellness and Fitness, 11 - 50 employeesUsed the software for: 6-12 months. “Hootsuite is a powerful social media management tool that boosts efficiency and scheduling but may feel complex and pricey for smaller users.“ January 10, 2026 LT Layla T Content CreatorWriting and Editing, Self-employedUsed the software for: 6-12 months. “Great tool for managing social media accounts all in one place, as well as scheduling posts across platforms.“ April 23, 2026 Facebook Business Suite AL Ann L Head of MarketingEnvironmental Services, 11 - 50 employeesUsed the software for: More than 2 years. “It streamlines posting, messaging, insights, and ad management across both Facebook and Instagram, which saves time and makes it easier to stay consistent with branding.“ June 6, 2025 AL Ann L Head of MarketingEnvironmental Services, 11 - 50 employeesUsed the software for: More than 2 years. “It’s a convenient tool for managing both Facebook and Instagram in one place, especially for scheduling posts, responding to messages, and monitoring basic insights.“ June 6, 2025 Cons Hootsuite DM David M Technical Support EngineerMechanical or Industrial Engineering, 51 - 200 employeesUsed the software for: More than 2 years. “Support is spotty; complex account tweaks take time to achieve, and for peak usage, the dashboard may become overwhelmed.“ November 28, 2025 Joshua F Marketing AssistantAutomotive, 51 - 200 employeesUsed the software for: 1-2 years. “Also, some reports or analytics can be tricky to figure out at first, which can slow things down.“ December 10, 2025 Facebook Business Suite Jessie M managerConsumer Goods, 2 - 10 employeesUsed the software for: 1-2 years. “Sometimes the platform also runs slowly or has small glitches, like posts not loading right away or notifications being delayed.“ January 29, 2026 Jessie M managerConsumer Goods, 2 - 10 employeesUsed the software for: 1-2 years. “Another downside is that some features are limited compared to using separate tools, especially for more detailed ad management.“ January 29, 2026 * * * Sources 1. Our research team identified features from vendor websites based on their analysis of what users find valuable or expect from social media management software. This list is not exhaustive. For additional features, refer to the vendor’s website. 2. Review excerpts are passages extracted from longer reviews written by verified reviewers. We obtain these excerpts by applying an algorithm that considers factors including, but not limited to, length, topic coverage, and thematic relevance. Excerpts are evaluated for positive or negative sentiment and receive a sentiment score. They represent user opinion and do not represent the views of, nor constitute, an endorsement by Capterra or its affiliates. Excerpts are not edited for clarity or grammar. * * * Need Help Deciding Between Hootsuite and Facebook Business Suite? Talk to a Capterra advisor for free and get results within 15 minutes. 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