# Compare Hootsuite vs Brandwatch 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Brandwatch and Hootsuite based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/121701-277011/HootSuite-vs-Brandwatch

---

# Brandwatch vs Hootsuite Features and Cost Comparison

Last updated May 12th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

BrandwatchHootsuite2/4 selected

[Brandwatch](https://www.capterra.com/p/277011/Brandwatch/)[4.2 (254)](https://www.capterra.com/p/277011/Brandwatch/reviews/)

[Hootsuite](https://www.capterra.com/p/121701/HootSuite/)[4.4 (3,796)](https://www.capterra.com/p/121701/HootSuite/reviews/)

[## Brandwatch](https://www.capterra.com/p/277011/Brandwatch/)[4.2 (254)](https://www.capterra.com/p/277011/Brandwatch/reviews/)

Starting Price

Contact vendor

Value-for-Money

3.8

Functionality

3.9

Ease of Use

4.1

Customer Service

4.4

Reviews Sentiment

Based on [254 reviews](#user-reviews)

Positive

216

Neutral

31

Negative

7

[## Hootsuite](https://www.capterra.com/p/121701/HootSuite/)[4.4 (3,796)](https://www.capterra.com/p/121701/HootSuite/reviews/)

Starting Price

$249.00/month

Value-for-Money

4.1

Functionality

4.3

Ease of Use

4.3

Customer Service

4.2

Reviews Sentiment

Based on [3,796 reviews](#user-reviews)

Positive

3,340

Neutral

370

Negative

86

## Send this comparison chart to my inbox

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## Summary

* * *

Key features rated by users

Features selected based on 6,268 reviews from social media marketing software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

60%Fit

Missing features

Not enough reviews

Feature ratings

Social Media Integration

3.8

Email Marketing

NA

Post Scheduling

4.6

Campaign Planning

\--

Engagement Tracking

4.0

76%Fit

Missing features

Feature ratings

Social Media Integration

4.5

Email Marketing

NA

Post Scheduling

4.6

Campaign Planning

4.2

Engagement Tracking

4.4

User satisfaction

User satisfaction

4.2

User reviews[254](https://www.capterra.com/p/277011/Brandwatch/reviews/)

Ease of use

4.1

Functionality

3.9

Value for money

3.8

Customer support

4.4

User satisfaction

4.4

User reviews[3,796](https://www.capterra.com/p/121701/HootSuite/reviews/)

Ease of use

4.3

Functionality

4.3

Value for money

4.1

Customer support

4.2

Price starts from

Price starts from

\--

-   Free version
-   Free trial

Price starts from

$249Per User, Per Month

-   Free version
-   Free trial

Best for

Best for

Brandwatch is used by market researchers, marketers, social media managers, analysts, content marketers, PR professionals, and agencies.

Best for

Hootsuite helps brands manage social media better, from the smallest businesses to the largest enterprises across CPG, finance, healthcare, tech, higher-ed, and government services.

## User reviews

Pros & cons

FM

Flynn M.

Social Media and Marketing Coordinator

> "The ability to build custom queries and dashboards is a major strength, allowing you to tailor insights specifically to your campaigns or..."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7140769)

AD

Aneri D.

Student

> "At the same time, the limitations around demographic coverage, map customization, and mention-level usability are genuine gaps that affect..."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7144403)

DA

Daniel A.

Senior Market Intelligence and Consumer Insights Analyst

> "The AI-powered image analysis is also a great addition, and the platform is constantly evolving, with AI supporting everything from reading..."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7144468)

MM

Monica M.

Social Media and Design Producer

> "It’s also difficult to organise reports into folders (event or stakeholder), making things harder to manage at scale."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7140799)

FM

Flynn M.

Social Media and Marketing Coordinator

> "It is an incredibly powerful platform for social listening and analytics, offering detailed insights that can genuinely inform strategy and..."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7140769)

RT

Ruth T.

Social Media Coordinator

> "Social media reporting in measure was a bit of a struggle with limitations on what you could report on vs. only in-platform."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7144591)

MM

Monica M.

Social Media and Design Producer

> "Reporting is fantastic as you can see all your social media performance in one place with clear dashboards, making it easy to track engagement,..."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7140799)

AD

Aneri D.

Student

> "We had to build this visualization externally, which added unnecessary work."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7144403)

DA

Daniel A.

Senior Market Intelligence and Consumer Insights Analyst

> "Pros: strong data volume, fast insights powered by AI, good cost-benefit, data security/compliance, and flexibility to work across different..."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7144468)

TS

Tanya S.

Digital marketing and Conversion specalist

> "Sentiment analysis can also be inconsistent, especially for non-English content."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7144021)

AD

Aneri D.

Student

> "For a project dealing with five distinct conversation topic areas across three species, this feature alone saved significant time and brought a..."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7144403)

VR

Verified Reviewer

Communications officer

> "Linked In sentiment not being included when exporting engage reports."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7144607)

AD

Aneri D.

Student

> "Brandwatch offers a wide range of pre-built components that made it relatively fast to set up a functional dashboard and start visualizing data."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7144403)

AH

Antonia H.

Social Media and Reputation Manager

> "Glitchy features like deleted comments reappearing immediately and scheduled posts not showing correctly in the calendar."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___6576377)

GL

George L.

Data and Insights Manager

> "However, with the ability to upload custom sources, even this core issue is largely covered, meaning we have very little major concerns with the..."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7140220)

CH

Chris H.

Marketing Manager

> "Brandwatch quietly slipped an auto-renewal clause into what was a manual renewal agreement, locking us into another contract cycle without..."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___6727800)

AD

Aneri D.

Student

> "The sheer variety of chart types and layouts available meant that for most of our research questions, there was a component that could do the..."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7144403)

QK

Quinlyn K.

Client Executive

> "Customization comes at the cost of complexity."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7140215)

QK

Quinlyn K.

Client Executive

> "Brandwatch has a lot of customization options, making the tool fairly flexible across a variety of use cases."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7140215)

JA

Joseph A.

Digital Marketing Specialist

> "I dislike the onboarding process, it felt like the sales person made the sale, and then disappeared when I needed assistance."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___6864821)

Vishakha P.

Social Media Manager

> "It’s especially useful for getting actionable insights quickly and supporting data-driven decisions. While there is a learning curve in the..."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7140214)

MB

Megan B.

Co-founder

> "The coverage of video content is poor."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7140207)

DA

Daniel A.

Senior Market Intelligence and Consumer Insights Analyst

> "Beyond listening, I’ve been using it a lot for customer care and social media management, which has made a big difference in day-to-day..."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7144468)

AH

Antonia H.

Social Media and Reputation Manager

> "Missing calendar overview for clients, with confusing links."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___6576377)

FM

Flynn M.

Social Media and Marketing Coordinator

> "It is not the most intuitive tool at first, and getting the most out of it depends heavily on how well queries and dashboards are set up...."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7140769)

MS

Manon S.

Associate software engineer

> "It occasionally took longer than expected to update our social media analytics."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___6375889)

KL

Kristen L.

Head of Insights

> "Relieved to have expansive data that won't let someone find posts using a social listening tool that we can't also surface."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7141585)

AH

Antonia H.

Social Media and Reputation Manager

> "Continuous error messages when trying to connect Facebook accounts."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___6576377)

TS

Tanya S.

Digital marketing and Conversion specalist

> "Reporting and export features work well for sharing insights across teams."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7144021)

Marina C.

President

> "The platform can be expensive, which can make it less accessible for small businesses or individual users with limited budgets."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___4920461)

AN

Amber N.

Manager, Strategic Insights

> "It's also easy to share dashboards with internal teams and clients, and is the go-to tool to use when sharing these internally as they are easy..."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7140569)

Michael S.

Social Media Manager

> "The biggest issue I have is when I publish content natively through a social media site."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___6130624)

AZ

Alex Z.

Digital Strategy Consultant

> "It really helps organize the mentions for the period into distinct categories."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7144315)

VR

Verified Reviewer

Growth Manager

> "I have been using the standard package, but it was too expensive"

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___6224561)

GL

George L.

Data and Insights Manager

> "It's such a simple platform to use, allowing you to breakdown data so much with a few clicks."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7140220)

Felix Daniel G.

CEO

> "One of the things I disliked the least was the initial learning curve."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___4922999)

FM

Flynn M.

Social Media and Marketing Coordinator

> "Overall, it feels like a powerful, all-in-one tool for understanding digital conversations at scale."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7140769)

EM

Elisa M.

Marketing Manager

> "It has been a little "glitchy" at times also"

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___3531836)

AD

Aneri D.

Student

> "Brandwatch is a sophisticated and capable tool that meaningfully supported our research."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7144403)

NO

Nathan O.

Assistant Director for Digital Marketing

> "Our content strategy is video-heavy, and we were disappointed to learn that Falcon was incapable of publishing posts with higher than 1080p..."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___2514771)

QK

Quinlyn K.

Client Executive

> "Our customer service rep has always been responsive and willing to help tackle issues."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7140215)

RC

Royce C.

Social Media Planner

> "Constantly has minor bugs which slows down our publishing process e.g. strange spacing which cannot be adjusted; content pool not working..."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___2526991)

CH

Chris H.

Marketing Manager

> "It offered valuable insights into brand perception, competitor monitoring, & market trends."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___6727800)

ES

Eilis S.

Head of Marketing

> "Falcon is a great service but falls down on posting stories and 4:5 ratio images on Instagram and doesn't find people on Instagram for tagging."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___2525201)

AH

Antonia H.

Social Media and Reputation Manager

> "The tool has great potential, especially with its features that could support social media management and analytics."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___6576377)

ES

Eilis S.

Head of Marketing

> "Not being able to post a 4:5 Instagram photo and not being able to tag people on Instagram"

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___2525201)

Felix Daniel G.

CEO

> "It has given me complete visibility into my social media presence, allowing me to monitor and analyze conversations relevant to my brand..."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___4922999)

HS

Hannah S.

Marketing Generalist

> "The reporting system isn't the best."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___3296743)

AN

Amber N.

Manager, Strategic Insights

> "I find Brandwatch fairly easy to use and appreciate its segmentation capabilities."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7140569)

OO

Obinna O.

Internet entrepreneur

> "Brandwatch is expensive for small businesses."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___3341487)

Jose C.

bachelor

> "Furthermore, the platform allowed me to monitor in real time any unusual activity or emerging crisis, allowing me to take quick and effective..."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___4914829)

DG

Dawn G.

Owner

> "Perhaps it's simply my slow internet- but sometimes I will attempt to schedule a post and it will not save correctly and I'll lose the post..."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___2657868)

Nikola H.

Research and Analytics Specialist

> "Reporting tools are really nice and it's easy to create interesting dashboards that look nice to the client and provide helpful insights."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___6335099)

LW

Leslie W.

Senior Communications Associate

> "For example, Twitter began allowing us to caption videos and it's been more than a year and still not offered on Falcon. "

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___2513820)

Felix Daniel G.

CEO

> "With its extensive set of monitoring and analytics tools, I was able to gain a deep understanding of the conversations and trends relevant to my..."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___4922999)

DG

Dawn G.

Owner

> "This is a common issue I've found across all social media management platforms, and I know that it may be in part to my own internet issues, but..."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___2657868)

GF

Gaston F.

Social Strategy

> "Generally positive, the tool has everything you might need to perform social media listening, however, it's slow load times make deep research a..."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___4819185)

RV

Robin V.

Communication officer

> "There is a big delay from when the first comment is visible within Falcon from when it's done."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___2527051)

Marina C.

President

> "What I liked the most is its ability to gather and analyze large amounts of social media data quickly and efficiently."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___4920461)

LK

Lucelia K.

Online Projectmanager

> "Listining is a bit complicated in the beginning, and if you don't use it very often, you have to start from scratch every time"

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___2525195)

VR

Verified Reviewer

Growth Manager

> "Also I like the user-friendly interface and the ability to easily generate insightful reports and visualizations."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___6224561)

NE

Nina E.

marketing assistant

> "the mail was scheduled - and i receive an email from falcon that the mail could not be posted."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___2525333)

Michael S.

Social Media Manager

> "This has all the best features of a social media management tool wrapped up into one easy to navigate tool that is sleek, clean, and works well."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___6130624)

NG

Nicole G.

Social Media Manger

> "The listening tool does not pick up Facebook comments and is often wrong around picking up the sentiment"

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___2624704)

Felix Daniel G.

CEO

> "What really captivated me was his ability to provide a comprehensive and in-depth look at my social media presence."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___4922999)

David S.

Marketing Specialist

> "Also no ability to pull in instagram DMs."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___2434728)

WT

Weronika T.

Manager

> "One aspect I liked most about Brandwatch was its powerful social media listening and analytics capabilities."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___4821027)

NE

Nina E.

marketing assistant

> "this makes the work with falcon super unreliable and i have no good feeling to rely only on this software"

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___2525333)

CH

Chris H.

Marketing Manager

> "I was a strong advocate for Brandwatch & regularly recommended it to peers & leadership groups."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___6727800)

DH

Daniela H.

Social Media Manager

> "The community management tool is pretty useless."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___2516223)

SK

Sanu K.

Scientists

> "Its comprehensive coverage, advanced analytics, customizable dashboards, AI-powered insights, and strong data privacy and security make it a..."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___4590003)

HV

Haley V.

Marketing & Communications employee

> "I don't like the errors."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___2513716)

MT

Martin T.

Data Analyst

> "It's great how you can automatically analyze sentiment using word clouds or topics."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___5024133)

NE

Nina E.

marketing assistant

> "very poor reliability !!!"

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___2525333)

[View Reviews](https://www.capterra.com/p/277011/Brandwatch/reviews/)

CG

Chelsea G.

Marketing

> "Hootsuite is a powerful social media management tool that boosts efficiency and scheduling but may feel complex and pricey for smaller users."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7076520)

DM

David M.

Technical Support Engineer

> "Support is spotty; complex account tweaks take time to achieve, and for peak usage, the dashboard may become overwhelmed."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7052667)

LT

Layla T.

Content Creator

> "Great tool for managing social media accounts all in one place, as well as scheduling posts across platforms."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7137230)

Joshua F.

Marketing Assistant

> "Also, some reports or analytics can be tricky to figure out at first, which can slow things down."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7060171)

DM

David M.

Technical Support Engineer

> "Customization options and AI tools for content generation add value at mid-tier pricing that fits small creative efforts."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7052667)

VR

Verified Reviewer

Art

> "I don´t like about Hootsuite that there is no free version for a test or try-off."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7094826)

MK

Mohamed K.

Electrical and Instruments Engineer

> "Hootsuite's best feature is its ability to manage multiple social media accounts from one place, with excellent scheduling and analytics tools."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6566831)

SR

Sabine R.

it supporter

> "Hootsuite has limited customization options for dashboards, making it challenging to tailor the experience."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6537272)

SH

Shir H.

Social Media Manager

> "Hootsuite made it easy for me to organize all of our social media accounts, the ability to schedule posts across multiple channels, and a..."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6649428)

CG

Chelsea G.

Marketing

> "Costs can be high for smaller teams."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7076520)

JR

Jason R.

Owner

> "Scheduling content across multiple platforms saves hours each week, and Hootsuite’s analytics provide deep insights that help improve my..."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6563995)

AV

Asha V.

Beauty Specialist

> "One of them being a system crash where a video is unable to post or duplicates posting in error."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6406381)

KH

Krystle H.

Accounts Receivable Specialist

> "It is a great tool for teams using social media platforms, scheduling, and analytics capabilities which help organize all you social media..."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6564209)

NJ

Natalie J.

Business Relations Manager

> "Lots of limitations with the free version, so forced to pay if using for many things"

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6818402)

SH

Shir H.

Social Media Manager

> "I love Hootsuite, it’s awesome for social media management, it makes it easy and efficient for me to plan and organize my team’s content, and..."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6649428)

JR

Joel R.

Photographer

> "It can be glitchy at times, it randomly disconnects and sometimes fails to posts but it happens very rarely."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6392802)

CMA

Carol Mae A.

Social Media Manager and VA

> "What I like the most about Hootsuite is its ability to let me post in different platforms and let me handle different social media accounts."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6351608)

MT

Maria T.

Clinic coordinator

> "Cannot manage 2 add campaigns for the same post but different platforms."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6718042)

AD

Angel D.

Media Producer

> "It saves time and effort by scheduling posts, tracking mentions, and analyzing performance across different platforms."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6583734)

JR

Jason R.

Owner

> "The dashboard can also feel a bit crowded at times, which makes it challenging for new users to get comfortable."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6563995)

Tristan N.

CEO

> "Seemed like a nice site at first for tracking socials of competitors."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7066696)

JR

Judah R.

Engineering Manager

> "Lack of support for the Fediverse, Threads, and BlueSky are glaring omissions."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6475175)

Ankit D.

Digital Marketing Specialist

> "It saves a lot of time and efforts by systematically scheduling and auto-posting of social media posts at set date and time."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6742273)

RL

Rick L.

PR and Comms Director

> "Cannot schedule posts that go past the standard character limit."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6623467)

AH

Amir H.

E-Commerce Manager

> "It is very effective in postings but the cost is high to a medium sized business."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7109129)

NB

Nicole B.

Book Coach and Editor

> "The price makes it absolutely unaffordable for small businesses, freelancers and people just starting out."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6610811)

Leah G.

Detailer

> "The platform's intuitive interface makes scheduling posts across multiple social networks a breeze, saving me countless hours every week."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6379822)

AM

Ayesha M.

Operations Manager

> "I wasn't allowed to add a person as a collaborator or tag multiple account"

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6496734)

AB

Ali B.

Owner

> "Hootsuite allowed me to create and download custom analytic reports for clients (that they loved)."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6639364)

AB

Ali B.

Owner

> "You no longer can create free accounts for clients."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6639364)

MK

Mohamed K.

Electrical and Instruments Engineer

> "It simplifies social media management, improves efficiency, and offers robust analytics, though it can be complex and expensive."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6566831)

HC

Heather C.

Administrative Assistant

> "I also find that since we have had to disable Facebook comments, I cannot do this in Hootsuite and need to manually go into Facebook after..."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6004727)

SS

Sophie S.

Operations Manager

> "Hootsuite made scheduling social media posts really easy, and the useful calendar feature made it really easy to see what your upcoming content..."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6516342)

CH

Charlotte H.

Editorial Operations Associate

> "The free plan seems quite limited and the pricing structure seems irregular."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6511066)

AE

Aaron E.

Account Director

> "Hootsuite is excellent for managing multiple social media profiles and gaining valuable insights, but it may be too expensive for individuals,..."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6491735)

VR

Verified Reviewer

DIGITAL MARKETING EXPERT

> "Its mobile version lacks full functionality."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6545859)

CS

Connor S.

Brokerage Operations Associate

> "We like that you can add all of your social media accounts to your Hootsuite and effectively manage them from one area."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6598235)

James C.

Social Media Specialist

> "can sometimes be a bit glitchy and support isn't always immediate"

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6583878)

DE

Dimitra E.

Programs Director

> "It made managing multiple social media accounts much easier with its scheduling, automation, and analytics tools."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6756064)

DS

Dain S.

Owner

> "A bit pricey, bud, and a few limitations for Instagram"

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6524525)

Priyanka S.

Head of Marketing

> "As a Digital Marketing Manager, I’ve showcased our value on social media, while Amplify has empowered our sales team to boost website traffic..."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6630932)

RC

Ripon C.

IT Executive

> "Some users have reported limitations in using third-party APIs with Hootsuite, which can be a drawback for businesses that rely on automation..."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___4801478)

VR

Verified Reviewer

Marketing and Communications Specialist

> "The interface is also more approachable than other software i've used in the past."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7064673)

EA

Eman A.

hr

> "One of its biggest drawbacks is that there is no phone support."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6513480)

DD

Denise D.

Web Consultant

> "Hootsuite is simply the best social media scheduling tool on the web."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7123415)

LT

London T.

CEO

> "I didn’t like the cost compared to the number of social accounts integrated."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6467647)

MW

Mary W.

HR Specialist

> "Myself and the other intern were able to work collaboratively in Hootsuite's workspace and efficiently manage our university's social media..."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6301584)

KG

Kim G.

Performance Marketing Manager

> "The pricing is a bit steep, especially when you add team members."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6487682)

SJ

Steven J.

Digital Communications Manager

> "I like that it allows our team to manage all our social media accounts in one place and saves us time"

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6553334)

ST

Sean T.

Content Streamer

> "Hootsuite posts are not completely customizable, there are posting aspects that are not possible through hootsuite that the actual social media..."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___5095314)

JR

Jason R.

Owner

> "It’s perfect for handling the social presence of a growing brand or small business, giving me all the tools I need in one place."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6563995)

HC

Heather C.

Administrative Assistant

> "I am also less than satisfied with the analytics as a whole, as I was struggling to see the performance of particular posts as a single entity,..."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6004727)

SH

Shir H.

Social Media Manager

> "I love how I can easily share content on additional channels, which helps increase website traffic and customer inquiries."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6649428)

SH

Simon H.

Marketing Manager

> "Hootsuite was not just super hard to use, it was expensive too."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6851053)

AF

A. F.

Entrepreneur

> "I liked the Hootsuite calendar tools and the ability to streamline my social media activity."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6529300)

AY

Ayrat Y.

manager

> "She was throwing blog post links at me every time I was trying to get actionable advice on how to make HootSuite work; after digging and..."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6130798)

JR

Joel R.

Photographer

> "You can manage multiple platforms from the same account and it makes management for social media so much easier."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6392802)

NB

Nicole B.

Book Coach and Editor

> "It seems like Hootsuite only wants a particular type of user, and small businesses ain't it."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6610811)

AH

Amir H.

E-Commerce Manager

> "Being an E-Commerce Manager, it is important to have a stable social presence."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7109129)

ES

Ekadashi S.

Administrative Assistant

> "Sometimes it gets connectivity issues."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6587793)

SE

Sitav E.

Marketing Associate

> "Hootsuite is incredibly easy to use, part of the hard parts of social media posting is keeping up with execution - Hootsuite allows you to..."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6511298)

TM

Thomas M.

Marketing Specialist

> "The ease of batch re-scheduling a post across multiple platforms leaves a lot to be desired, but that is primarily the only pain point I have..."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6055693)

JR

Jason R.

Owner

> "The ability to streamline all my social media accounts into one easy-to-navigate dashboard is a game-changer."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6563995)

JP

Jonathan P.

CEO

> "The price is prohibitive for a young startup with minimal budget"

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6468341)

MV

Martin V.

Owner

> "What's more, it presented a great customisable dashboard of all the states of your posts and ads."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6524462)

RL

Rick L.

PR and Comms Director

> "Not up to speed, poor support and customer care"

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6623467)

DE

Dimitra E.

Programs Director

> "Scheduling posts was simple, the automation saved time, and the analytics helped me track what was working."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6756064)

Gilmer S.

Marketing Manager

> "Another detail is that the programming does not allow as much flexibility when adjusting publication times when necessary."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___5030378)

RP

Rachel P.

Senior SEO Specialist

> "Great for scheduling posts and getting things live on time, plus the ability to preview each post before it goes live means you can make any..."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___5026779)

KB

Kristen B.

Social Media Manager

> "It is too expensive; they do not offer a free plan anymore"

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6697322)

RG

Ruben G.

Owner

> "Overall great value if you're looking for a software to make your time and money work for you. If you need to post content, but don't have the..."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6300875)

SR

Skyler R.

Freelance Social Media Specialist

> "It's expensive compared to other social media schedulers."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6557584)

RC

Ripon C.

IT Executive

> "Hootsuite provides detailed analytics and reporting features, enabling businesses to track social media engagement, performance, and customer..."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___4801478)

JC

Jennifer C.

Recruiter

> "I do feel it is a little over priced for the service."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6509801)

Priyanka S.

Head of Marketing

> "Hootsuite has been great for managing content and campaigns, with strong support and useful features like Amplify."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6630932)

RG

Ruben G.

Owner

> "Not the easiest to work with, took me a bit of time to understand the software initially."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6300875)

Gilmer S.

Marketing Manager

> "I also found the dashboard useful, which allows you to see the activity and engagement on each platform, as well as the statistical reports on..."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___5030378)

JM

Jhonjerlyn M.

CEO

> "One of the negative things about this platform is that it is a bit complicated to manage messages received within it, when we link all the..."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___3718617)

FV

Fabio V.

Marketing manager

> "Its centralized dashboard, scheduling, analytics, and team collaboration features make it an invaluable asset for managing multiple social..."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___4956640)

Daniela P.

owner

> "zero customer service, empathy, humanity."

[See full review](https://www.capterra.com/p/121701/HootSuite/#GetApp___6487677)

[View Reviews](https://www.capterra.com/p/121701/HootSuite/reviews/)

## User interface

4.22 (254)

[Hootsuite](https://www.capterra.com/p/121701/HootSuite/)

4.37 (3,796)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

A/B Testing

207

Important

Activity Dashboard

150

Important

AI Copilot

120

Important

Brandwatch

Top features

39/42

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   Automated Publishing
-   Automated Scheduling
-   Calendar Management
-   Campaign Analytics
-   Campaign Management
-   Campaign Planning
-   Click Tracking
-   Commenting/Notes
-   Contact Management
-   Content Library
-   Content Management
-   Conversion Tracking
-   Customer Segmentation
-   Customizable Branding
-   Customizable Reports
-   Customizable Templates
-   Data Import/Export
-   Data Visualization
-   Drag & Drop
-   Email Marketing
-   Engagement Tracking
-   Generative AI
-   Image Library
-   Keyword Filtering
-   Multi-Account Management
-   Multi-Campaign
-   Multi-Channel Management
-   Multi-Channel Marketing
-   Performance Metrics
-   Post Scheduling
-   Real-Time Data
-   Reporting/Analytics
-   Social Media Integration
-   Social Media Monitoring
-   Social Promotion
-   Tagging
-   Third-Party Integrations
-   Trend Analysis
-   Workflow Management

[See all features](https://www.capterra.com/p/277011/Brandwatch/#features)

Hootsuite

38/42

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   Automated Publishing
-   Automated Scheduling
-   Calendar Management
-   Campaign Analytics
-   Campaign Management
-   Campaign Planning
-   Click Tracking
-   Commenting/Notes
-   Contact Management
-   Content Library
-   Content Management
-   Conversion Tracking
-   Customer Segmentation
-   Customizable Branding
-   Customizable Reports
-   Customizable Templates
-   Data Import/Export
-   Data Visualization
-   Drag & Drop
-   Email Marketing
-   Engagement Tracking
-   Generative AI
-   Image Library
-   Keyword Filtering
-   Multi-Account Management
-   Multi-Campaign
-   Multi-Channel Management
-   Multi-Channel Marketing
-   Performance Metrics
-   Post Scheduling
-   Real-Time Data
-   Reporting/Analytics
-   Social Media Integration
-   Social Media Monitoring
-   Social Promotion
-   Tagging
-   Third-Party Integrations
-   Trend Analysis
-   Workflow Management

[See all features](https://www.capterra.com/p/121701/HootSuite/#features)

### Recognition

Brandwatch is recognized as a top-rated tool in 1 Capterra Shortlist reports

Hootsuite is recognized as a top-rated tool in 3 Capterra Shortlist reports

### Deployment & support

Brandwatch

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Hootsuite

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Brandwatch

-   By Cision
-   Located in United States
-   Founded in 1867

Hootsuite

-   By Hootsuite Media
-   Located in Canada
-   Founded in 2008

## Popular Comparisons

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[Brandwatch](https://www.capterra.com/p/277011/Brandwatch/)[4.22 (254)](https://www.capterra.com/p/277011/Brandwatch/reviews/)

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Features

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4.3

Ease of Use

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Features

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4.1

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Contact vendor for pricing

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3.9

Features

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4.1

Ease of Use

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4.3

Features

4.2

4.3

Ease of Use

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