---
title: "Compare Hootsuite vs Brandwatch 2026 | Capterra"
description: "Unsure of what to choose? Check Capterra to compare Brandwatch and Hootsuite based on pricing, features, product details, and verified reviews."
source_url: "https://www.capterra.com/compare/121701-277011/HootSuite-vs-Brandwatch"
page_type: "comparison"
language: "en"
publication_date: "2026-11-11"
---

# Brandwatch vs Hootsuite Features and Cost Comparison

Last updated November 11th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

BrandwatchHootsuite2/4 selected

[Brandwatch](https://www.capterra.com/p/277011/Brandwatch/)[4.2 (255)](https://www.capterra.com/p/277011/Brandwatch/reviews/)

[Hootsuite](https://www.capterra.com/p/121701/HootSuite/)[4.4 (3,804)](https://www.capterra.com/p/121701/HootSuite/reviews/)

[## Brandwatch](https://www.capterra.com/p/277011/Brandwatch/)[4.2 (255)](https://www.capterra.com/p/277011/Brandwatch/reviews/)

Starting Price

Contact vendor

Value-for-Money

3.8

Functionality

3.9

Ease of Use

4.1

Customer Service

4.4

Reviews Sentiment

Based on [255 reviews](#user-reviews)

Positive

216

Neutral

32

Negative

7

[## Hootsuite](https://www.capterra.com/p/121701/HootSuite/)[4.4 (3,804)](https://www.capterra.com/p/121701/HootSuite/reviews/)

Starting Price

$399.00/month

Value-for-Money

4.1

Functionality

4.3

Ease of Use

4.3

Customer Service

4.2

Reviews Sentiment

Based on [3,804 reviews](#user-reviews)

Positive

3,348

Neutral

370

Negative

86

What’s your intended use case?

## Summary

* * *

Key features rated by users

Features selected based on 5,783 reviews from social media marketing software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

\--%Fit

Missing features

Not enough reviews

Feature ratings

Social Media Integration

3.8

Post Scheduling

4.5

Campaign Planning

\--

Email Marketing

NA

Multi-Channel Marketing

4.0

76%Fit

Missing features

Feature ratings

Social Media Integration

4.5

Post Scheduling

4.6

Campaign Planning

4.2

Email Marketing

NA

Multi-Channel Marketing

4.6

User satisfaction

User satisfaction

4.2

User reviews[255](https://www.capterra.com/p/277011/Brandwatch/reviews/)

Ease of use

4.1

Functionality

3.9

Value for money

3.8

Customer support

4.4

User satisfaction

4.4

User reviews[3,804](https://www.capterra.com/p/121701/HootSuite/reviews/)

Ease of use

4.3

Functionality

4.3

Value for money

4.1

Customer support

4.2

Price starts from

Price starts from

\--

-   Free version
-   Free trial

Price starts from

$399Per User, Per Month

-   Free version
-   Free trial

Best for

Best for

Brandwatch is used by market researchers, marketers, social media managers, analysts, content marketers, PR professionals, and agencies.

Best for

Hootsuite helps brands manage social media better, from the smallest businesses to the largest enterprises across CPG, finance, healthcare, tech, higher-ed, and government services.

## User reviews

Pros & cons

JH

Jordan H.

Social Media Coordinator

> "I liked the publishing and scheduling components, and the ability to split dark posts, accounts and publishing status."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7150854)

AD

Aneri D.

Student

> "At the same time, the limitations around demographic coverage, map customization, and mention-level usability are genuine gaps that affect..."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7144403)

FM

Flynn M.

Social Media and Marketing Coordinator

> "The ability to build custom queries and dashboards is a major strength, allowing you to tailor insights specifically to your campaigns or..."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7140769)

JH

Jordan H.

Social Media Coordinator

> "The process of connecting channels and having to refresh and stabilise the connection was not user friendly."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7150854)

FM

Flynn M.

Social Media and Marketing Coordinator

> "It is an incredibly powerful platform for social listening and analytics, offering detailed insights that can genuinely inform strategy and..."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7140769)

MM

Monica M.

Social Media and Design Producer

> "It’s also difficult to organise reports into folders (event or stakeholder), making things harder to manage at scale."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7140799)

DA

Daniel A.

Senior Market Intelligence and Consumer Insights Analyst

> "The AI-powered image analysis is also a great addition, and the platform is constantly evolving, with AI supporting everything from reading..."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7144468)

RT

Ruth T.

Social Media Coordinator

> "Social media reporting in measure was a bit of a struggle with limitations on what you could report on vs. only in-platform."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7144591)

MM

Monica M.

Social Media and Design Producer

> "Reporting is fantastic as you can see all your social media performance in one place with clear dashboards, making it easy to track..."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7140799)

AH

Antonia H.

Social Media and Reputation Manager

> "Glitchy features like deleted comments reappearing immediately and scheduled posts not showing correctly in the calendar."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___6576377)

DA

Daniel A.

Senior Market Intelligence and Consumer Insights Analyst

> "Pros: strong data volume, fast insights powered by AI, good cost-benefit, data security/compliance, and flexibility to work across different..."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7144468)

CH

Chris H.

Marketing Manager

> "Brandwatch quietly slipped an auto-renewal clause into what was a manual renewal agreement, locking us into another contract cycle without..."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___6727800)

PW

Poppy W.

Social Media Specialist

> "Brandwatch excels in the publishing and benchmarking modules, which are both streamlined and user-friendly."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7149436)

AD

Aneri D.

Student

> "We had to build this visualization externally, which added unnecessary work."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7144403)

AD

Aneri D.

Student

> "For a project dealing with five distinct conversation topic areas across three species, this feature alone saved significant time and brought..."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7144403)

TS

Tanya S.

Digital marketing and Conversion specalist

> "Sentiment analysis can also be inconsistent, especially for non-English content."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7144021)

AD

Aneri D.

Student

> "Brandwatch offers a wide range of pre-built components that made it relatively fast to set up a functional dashboard and start visualizing..."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7144403)

VR

Verified Reviewer

Communications officer

> "Linked In sentiment not being included when exporting engage reports."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7144607)

MD

Matisse D.

Comms

> "Fantastic, I am able to easily create reports, manage all social media platforms and simply copy social content onto other platforms."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7146711)

QK

Quinlyn K.

Client Executive

> "Customization comes at the cost of complexity."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7140215)

GL

George L.

Data and Insights Manager

> "However, with the ability to upload custom sources, even this core issue is largely covered, meaning we have very little major concerns with..."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7140220)

JA

Joseph A.

Digital Marketing Specialist

> "I dislike the onboarding process, it felt like the sales person made the sale, and then disappeared when I needed assistance."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___6864821)

AD

Aneri D.

Student

> "The sheer variety of chart types and layouts available meant that for most of our research questions, there was a component that could do the..."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7144403)

AH

Antonia H.

Social Media and Reputation Manager

> "Missing calendar overview for clients, with confusing links."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___6576377)

QK

Quinlyn K.

Client Executive

> "Brandwatch has a lot of customization options, making the tool fairly flexible across a variety of use cases."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7140215)

MB

Megan B.

Co-founder

> "The coverage of video content is poor."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7140207)

Vishakha P.

Social Media Manager

> "It’s especially useful for getting actionable insights quickly and supporting data-driven decisions. While there is a learning curve in the..."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7140214)

AH

Antonia H.

Social Media and Reputation Manager

> "Continuous error messages when trying to connect Facebook accounts."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___6576377)

JH

Jordan H.

Social Media Coordinator

> "I think the team at Brandwatch make the experience what it was (positive and rewarding) and the platform has great foundations and lots of..."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7150854)

MD

Matisse D.

Comms

> "If I had to name one downside, it would be the cost."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7146711)

DA

Daniel A.

Senior Market Intelligence and Consumer Insights Analyst

> "Beyond listening, I’ve been using it a lot for customer care and social media management, which has made a big difference in day-to-day..."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7144468)

Michael S.

Social Media Manager

> "The biggest issue I have is when I publish content natively through a social media site."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___6130624)

FM

Flynn M.

Social Media and Marketing Coordinator

> "It is not the most intuitive tool at first, and getting the most out of it depends heavily on how well queries and dashboards are set up...."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7140769)

MS

Manon S.

Associate software engineer

> "It occasionally took longer than expected to update our social media analytics."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___6375889)

KL

Kristen L.

Head of Insights

> "Relieved to have expansive data that won't let someone find posts using a social listening tool that we can't also surface."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7141585)

VR

Verified Reviewer

Growth Manager

> "I have been using the standard package, but it was too expensive"

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___6224561)

TS

Tanya S.

Digital marketing and Conversion specalist

> "Reporting and export features work well for sharing insights across teams."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7144021)

Marina C.

President

> "The platform can be expensive, which can make it less accessible for small businesses or individual users with limited budgets."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___4920461)

AN

Amber N.

Manager, Strategic Insights

> "It's also easy to share dashboards with internal teams and clients, and is the go-to tool to use when sharing these internally as they are..."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7140569)

NO

Nathan O.

Assistant Director for Digital Marketing

> "Our content strategy is video-heavy, and we were disappointed to learn that Falcon was incapable of publishing posts with higher than 1080p..."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___2514771)

AZ

Alex Z.

Digital Strategy Consultant

> "It really helps organize the mentions for the period into distinct categories."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7144315)

Felix Daniel G.

CEO

> "One of the things I disliked the least was the initial learning curve."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___4922999)

CH

Chris H.

Marketing Manager

> "It offered valuable insights into brand perception, competitor monitoring, & market trends."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___6727800)

RC

Royce C.

Social Media Planner

> "Constantly has minor bugs which slows down our publishing process e.g. strange spacing which cannot be adjusted; content pool not working..."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___2526991)

AH

Antonia H.

Social Media and Reputation Manager

> "The tool has great potential, especially with its features that could support social media management and analytics."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___6576377)

ES

Eilis S.

Head of Marketing

> "Falcon is a great service but falls down on posting stories and 4:5 ratio images on Instagram and doesn't find people on Instagram for..."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___2525201)

JH

Jordan H.

Social Media Coordinator

> "The concept of social listening was great, and I'm excited to see how the platform builds this out."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7150854)

EM

Elisa M.

Marketing Manager

> "It has been a little "glitchy" at times also"

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___3531836)

GL

George L.

Data and Insights Manager

> "It's such a simple platform to use, allowing you to breakdown data so much with a few clicks."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7140220)

ES

Eilis S.

Head of Marketing

> "Not being able to post a 4:5 Instagram photo and not being able to tag people on Instagram"

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___2525201)

FM

Flynn M.

Social Media and Marketing Coordinator

> "Overall, it feels like a powerful, all-in-one tool for understanding digital conversations at scale."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7140769)

HS

Hannah S.

Marketing Generalist

> "The reporting system isn't the best."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___3296743)

JH

Jordan H.

Social Media Coordinator

> "Our customer success agent \[sensitive content hidden\] was amazing and I felt super understood and supported by her."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7150854)

OO

Obinna O.

Internet entrepreneur

> "Brandwatch is expensive for small businesses."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___3341487)

AD

Aneri D.

Student

> "Brandwatch is a sophisticated and capable tool that meaningfully supported our research."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7144403)

DG

Dawn G.

Owner

> "Perhaps it's simply my slow internet- but sometimes I will attempt to schedule a post and it will not save correctly and I'll lose the post..."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___2657868)

NG

Nica G.

Student

> "It is a great resource that provides amazing insights to support research."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7146457)

LW

Leslie W.

Senior Communications Associate

> "For example, Twitter began allowing us to caption videos and it's been more than a year and still not offered on Falcon. "

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___2513820)

QK

Quinlyn K.

Client Executive

> "Our customer service rep has always been responsive and willing to help tackle issues."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7140215)

DG

Dawn G.

Owner

> "This is a common issue I've found across all social media management platforms, and I know that it may be in part to my own internet issues,..."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___2657868)

NG

Nica G.

Student

> "The easy downloadable graphs made my research very easy."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7146457)

RV

Robin V.

Communication officer

> "There is a big delay from when the first comment is visible within Falcon from when it's done."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___2527051)

JH

Jordan H.

Social Media Coordinator

> "I learnt SO much while working with the Brandwatch team and I'm really grateful for the experience we had."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7150854)

LK

Lucelia K.

Online Projectmanager

> "Listining is a bit complicated in the beginning, and if you don't use it very often, you have to start from scratch every time"

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___2525195)

AN

Amber N.

Manager, Strategic Insights

> "I find Brandwatch fairly easy to use and appreciate its segmentation capabilities."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7140569)

NE

Nina E.

marketing assistant

> "the mail was scheduled - and i receive an email from falcon that the mail could not be posted."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___2525333)

VR

Verified Reviewer

Growth Manager

> "Also I like the user-friendly interface and the ability to easily generate insightful reports and visualizations."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___6224561)

NG

Nicole G.

Social Media Manger

> "The listening tool does not pick up Facebook comments and is often wrong around picking up the sentiment"

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___2624704)

Michael S.

Social Media Manager

> "This has all the best features of a social media management tool wrapped up into one easy to navigate tool that is sleek, clean, and works..."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___6130624)

NE

Nina E.

marketing assistant

> "this makes the work with falcon super unreliable and i have no good feeling to rely only on this software"

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___2525333)

CH

Chris H.

Marketing Manager

> "I was a strong advocate for Brandwatch & regularly recommended it to peers & leadership groups."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___6727800)

DH

Daniela H.

Social Media Manager

> "The community management tool is pretty useless."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___2516223)

Felix Daniel G.

CEO

> "It has given me complete visibility into my social media presence, allowing me to monitor and analyze conversations relevant to my brand..."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___4922999)

HV

Haley V.

Marketing & Communications employee

> "I don't like the errors."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___2513716)

SK

Sanu K.

Scientists

> "Its comprehensive coverage, advanced analytics, customizable dashboards, AI-powered insights, and strong data privacy and security make it a..."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___4590003)

NE

Nina E.

marketing assistant

> "very poor reliability !!!"

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___2525333)

Jose C.

bachelor

> "Furthermore, the platform allowed me to monitor in real time any unusual activity or emerging crisis, allowing me to take quick and effective..."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___4914829)

NE

Nina E.

marketing assistant

> "this makes the work with falcon super unreliable and i have no good feeling to rely only on this software"

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___2525333)

Michael S.

Social Media Manager

> "The tools included and the account levels made the most sense for our organization and their customer service is incredible!"

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___6130624)

LK

Lucelia K.

Online Projectmanager

> "Listining is a bit complicated in the beginning, and if you don't use it very often, you have to start from scratch every time"

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___2525195)

QK

Quinlyn K.

Client Executive

> "Brandwatch has a lot of customization options, making the tool fairly flexible across a variety of use cases."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7140215)

JA

Joseph A.

Digital Marketing Specialist

> "I dislike the onboarding process, it felt like the sales person made the sale, and then disappeared when I needed assistance."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___6864821)

[View Reviews](https://www.capterra.com/p/277011/Brandwatch/reviews/)

TK

Tim K.

Founder

> "The analytics are very useful in determining engagement figures and the ability to handle the content directly is a..."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7186275)

DC

Daniel C.

Marketing Manager

> "However, I've encountered some minor issues with post tracking and occasional platform connectivity problems, which..."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7196535)

CG

Chelsea G.

Marketing

> "Hootsuite is a powerful social media management tool that boosts efficiency and scheduling but may feel complex and..."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7076520)

DM

David M.

Technical Support Engineer

> "Support is spotty; complex account tweaks take time to achieve, and for peak usage, the dashboard may become overwhelmed."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7052667)

DM

Demi M.

Community Manager

> "It’s the first web tool for planning posts and analyzing insights that I have used, right after Canva."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7161300)

TK

Tim K.

Founder

> "The cost is too high for a small business relative to other options."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7186275)

SH

Shir H.

Social Media Manager

> "Hootsuite made it easy for me to organize all of our social media accounts, the ability to schedule posts across..."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6649428)

Joshua F.

Marketing Assistant

> "Also, some reports or analytics can be tricky to figure out at first, which can slow things down."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7060171)

LT

Layla T.

Content Creator

> "Great tool for managing social media accounts all in one place, as well as scheduling posts across platforms."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7137230)

VR

Verified Reviewer

Art

> "I don´t like about Hootsuite that there is no free version for a test or try-off."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7094826)

DM

David M.

Technical Support Engineer

> "Customization options and AI tools for content generation add value at mid-tier pricing that fits small creative efforts."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7052667)

MT

Maria T.

Clinic coordinator

> "Cannot manage 2 add campaigns for the same post but different platforms."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6718042)

SH

Shir H.

Social Media Manager

> "I love Hootsuite, it’s awesome for social media management, it makes it easy and efficient for me to plan and organize..."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6649428)

CG

Chelsea G.

Marketing

> "Costs can be high for smaller teams."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7076520)

TK

Tim K.

Founder

> "Hootsuite has been awesome for posting in many places at once without having to log out and in for each one."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7186275)

RL

Rick L.

PR and Comms Director

> "Cannot schedule posts that go past the standard character limit."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6623467)

AD

Angel D.

Media Producer

> "It saves time and effort by scheduling posts, tracking mentions, and analyzing performance across different platforms."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6583734)

NB

Nicole B.

Book Coach and Editor

> "The price makes it absolutely unaffordable for small businesses, freelancers and people just starting out."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6610811)

JS

Jack S.

A and R Coordinator at Pulse Music Group

> "Having everything in one dashboard saves me from constantly switching between platforms."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7210416)

NJ

Natalie J.

Business Relations Manager

> "Lots of limitations with the free version, so forced to pay if using for many things"

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6818402)

Ankit D.

Digital Marketing Specialist

> "It saves a lot of time and efforts by systematically scheduling and auto-posting of social media posts at set date and..."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6742273)

AB

Ali B.

Owner

> "You no longer can create free accounts for clients."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6639364)

DC

Daniel C.

Marketing Manager

> "Overall, I've found Hootsuite to be a solid tool for managing our social media presence."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7196535)

James C.

Social Media Specialist

> "can sometimes be a bit glitchy and support isn't always immediate"

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6583878)

JF

Jill F.

Assistant Project Manager

> "The sharing function is especially helpful when collaborating with colleagues."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7176394)

AY

Ayrat Y.

manager

> "She was throwing blog post links at me every time I was trying to get actionable advice on how to make HootSuite work;..."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6130798)

AB

Ali B.

Owner

> "Hootsuite allowed me to create and download custom analytic reports for clients (that they loved)."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6639364)

NB

Nicole B.

Book Coach and Editor

> "It seems like Hootsuite only wants a particular type of user, and small businesses ain't it."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6610811)

CS

Connor S.

Brokerage Operations Associate

> "We like that you can add all of your social media accounts to your Hootsuite and effectively manage them from one area."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6598235)

SR

Sabine R.

it supporter

> "Hootsuite has limited customization options for dashboards, making it challenging to tailor the experience."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6537272)

DE

Dimitra E.

Programs Director

> "It made managing multiple social media accounts much easier with its scheduling, automation, and analytics tools."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6756064)

ES

Ekadashi S.

Administrative Assistant

> "Sometimes it gets connectivity issues."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6587793)

Priyanka S.

Head of Marketing

> "As a Digital Marketing Manager, I’ve showcased our value on social media, while Amplify has empowered our sales team to..."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6630932)

TM

Thomas M.

Marketing Specialist

> "The ease of batch re-scheduling a post across multiple platforms leaves a lot to be desired, but that is primarily the..."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6055693)

SH

Shir H.

Social Media Manager

> "I love how I can easily share content on additional channels, which helps increase website traffic and customer..."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6649428)

AV

Asha V.

Beauty Specialist

> "One of them being a system crash where a video is unable to post or duplicates posting in error."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6406381)

Tristan N.

CEO

> "Seemed like a nice site at first for tracking socials of competitors."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7066696)

RL

Rick L.

PR and Comms Director

> "Not up to speed, poor support and customer care"

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6623467)

DE

Dimitra E.

Programs Director

> "Scheduling posts was simple, the automation saved time, and the analytics helped me track what was working."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6756064)

KB

Kristen B.

Social Media Manager

> "It is too expensive; they do not offer a free plan anymore"

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6697322)

Priyanka S.

Head of Marketing

> "Hootsuite has been great for managing content and campaigns, with strong support and useful features like Amplify."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6630932)

MP

Marki P.

Marketing Coordinator

> "Also sometimes data for metrics like followers does not match up to exactly what the platform analytics says."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6037186)

MK

Mohamed K.

Electrical and Instruments Engineer

> "Hootsuite's best feature is its ability to manage multiple social media accounts from one place, with excellent..."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6566831)

JC

Jackson C.

Information technology manager

> "The cost of the software is too expensive."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6625137)

AH

Amir H.

E-Commerce Manager

> "It is very effective in postings but the cost is high to a medium sized business."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7109129)

JR

Joel R.

Photographer

> "It can be glitchy at times, it randomly disconnects and sometimes fails to posts but it happens very rarely."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6392802)

IS

Isabella S.

software engineer

> "it helps me build out quality content, also helps me engage with my audiences, it helps me with planning, scheduling,..."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6111390)

SH

Simon H.

Marketing Manager

> "Hootsuite was not just super hard to use, it was expensive too."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6851053)

HK

Heena K.

social media executive

> "The best Hootsuite experience combines scheduling posts, using the calendar for planning, and managing all your content..."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6217462)

FM

Frank M.

Area sales manager

> "text editor still needs a lot of improvement to meet my needs because texts delay to appear"

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6020814)

VR

Verified Reviewer

Manager

> "Nice tool for social media management, also I like analytics the tool provide related to the work."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6706479)

JR

Jason R.

Owner

> "The dashboard can also feel a bit crowded at times, which makes it challenging for new users to get comfortable."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6563995)

WMB

Wesley M. B.

Digital Communications Director

> "I enjoy that I can schedule posts in the future and check engagement without having to jump around platforms."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6799145)

JR

Judah R.

Engineering Manager

> "Lack of support for the Fediverse, Threads, and BlueSky are glaring omissions."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6475175)

JR

Jason R.

Owner

> "Scheduling content across multiple platforms saves hours each week, and Hootsuite’s analytics provide deep insights that..."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6563995)

AM

Ayesha M.

Operations Manager

> "I wasn't allowed to add a person as a collaborator or tag multiple account"

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6496734)

KH

Krystle H.

Accounts Receivable Specialist

> "It is a great tool for teams using social media platforms, scheduling, and analytics capabilities which help organize..."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6564209)

HC

Heather C.

Administrative Assistant

> "I also find that since we have had to disable Facebook comments, I cannot do this in Hootsuite and need to manually go..."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6004727)

VR

Verified Reviewer

Marketing and Communications Specialist

> "The interface is also more approachable than other software i've used in the past."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7064673)

CH

Charlotte H.

Editorial Operations Associate

> "The free plan seems quite limited and the pricing structure seems irregular."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6511066)

DD

Denise D.

Web Consultant

> "Hootsuite is simply the best social media scheduling tool on the web."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7123415)

VR

Verified Reviewer

DIGITAL MARKETING EXPERT

> "Its mobile version lacks full functionality."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6545859)

RM

Rachel M.

Digital Campaign Executive

> "Hootsuite works well for scheduling and managing social media."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6578413)

LD

Lynda D.

owner and copyeditor

> "I stopped using Hootsuite shortly before they got rid of their free plan option."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6228312)

AJ

Alfredo J.

Consultant

> "It works, it is stable and has good relationships with the social media platforms so you can trust it to work. But don’t..."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6673632)

DS

Dain S.

Owner

> "A bit pricey, bud, and a few limitations for Instagram"

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6524525)

KM

Kathleen M.

Board Member

> "I used Hootsuite in a volunteer role/capacity and it was such a wonderful tool considering I'm balancing a number of..."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6086846)

RC

Ripon C.

IT Executive

> "Some users have reported limitations in using third-party APIs with Hootsuite, which can be a drawback for businesses..."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___4801478)

JM

Josphat M.

Social Media Manager

> "Also, the platform's monitoring features allow for real-time engagement with my audience, enhancing the overall social..."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6049065)

EA

Eman A.

hr

> "One of its biggest drawbacks is that there is no phone support."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6513480)

CMA

Carol Mae A.

Social Media Manager and VA

> "What I like the most about Hootsuite is its ability to let me post in different platforms and let me handle different..."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6351608)

LT

London T.

CEO

> "I didn’t like the cost compared to the number of social accounts integrated."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6467647)

BI

B. I.

CEO

> "Hootsuite allowed us to the ability to schedule and post our content to our various social media platforms with ease."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6035790)

KG

Kim G.

Performance Marketing Manager

> "The pricing is a bit steep, especially when you add team members."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6487682)

JM

Juan M.

Operations Supervisor

> "What I like most about Hootsuite is the ability to integrate various social media platforms and the information it..."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6039822)

ST

Sean T.

Content Streamer

> "Hootsuite posts are not completely customizable, there are posting aspects that are not possible through hootsuite that..."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___5095314)

AH

Amir H.

E-Commerce Manager

> "Being an E-Commerce Manager, it is important to have a stable social presence."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7109129)

DI

Doga I.

Marketing Consultant

> "Very expensive."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6817004)

LJ

Lewis J.

Duty manager

> "Great, I had lack of experience in this sector and this has helped out tremendously, you can literary do anything for..."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6593187)

HC

Heather C.

Administrative Assistant

> "I am also less than satisfied with the analytics as a whole, as I was struggling to see the performance of particular..."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6004727)

VR

Verified Reviewer

Marketing and Communications Specialist

> "The interface is also more approachable than other software i've used in the past."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7064673)

EA

Eslam A.

Graphic Design

> "I feel difficult to use the application, unlike using the desktop interface"

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___4242159)

Chitrang S.

Software Engineer

> "It has an interactive user-interface, which helps do the work efficiently."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6539014)

SG

Stella G.

Founder

> "Interface is not as elegant as other competitors and some user interaction is confusing"

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___3732122)

Gilmer S.

Marketing Manager

> "The interface is very intuitive and allows you to create an easy-to-manage content strategy."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___5030378)

DB

DeAndre B.

Marketing and Development Coordinator

> "I find that interface to be a bit off putting."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___3603001)

WL

Wc L.

Manager, Market Research

> "Hootsuite interface to measure web activity is great and intuitive."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___3778401)

Lin M.

Social Media Community Manager

> "The interface can be confusing at first."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___3212741)

EK

Erica K.

Asset and Acquisition Manager

> "so many integrations and the AI tools are outstanding"

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6149328)

Danny M.

Marketing Manager

> "This issue is more of a LinkedIn issue, but the integration with LinkedIn was often troublesome."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___3571874)

VR

Verified Reviewer

Partner

> "Integrates well with website analytics"

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___3759176)

PM

Precious M.

Teacher

> "There is no tiktok integration."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___3360105)

VR

Verified Reviewer

CMO

> "The integration into instagram is one of the few available and works easily."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___2679004)

RG

Ruben G.

Owner

> "Not the easiest to work with, took me a bit of time to understand the software initially."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6300875)

VR

Verified Reviewer

CEO

> "Its an easy to integrate platform."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___3709124)

RL

Rick L.

PR and Comms Director

> "Not up to speed, poor support and customer care"

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6623467)

AM

Ayesha M.

Operations Manager

> "When I used hootsuite it made my life easier."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6496734)

Daniela P.

owner

> "zero customer service, empathy, humanity."

[See full review](https://www.capterra.com/p/121701/HootSuite/#GetApp___6487677)

AD

Alex D.

Manager

> "It has a great range of functions, is easy to use and is a very powerful and useful tool."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6042188)

Daniela P.

owner

> "NOT about the customer."

[See full review](https://www.capterra.com/p/121701/HootSuite/#GetApp___6487677)

CMA

Carol Mae A.

Social Media Manager and VA

> "My experience in Hootsuite is very great because its really easy to use and very convenient."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6351608)

Luis S.

IT technician

> "I sent several emails to customer service and never got an answer, I tried to recover the account and I did not receive..."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___3377500)

[View Reviews](https://www.capterra.com/p/121701/HootSuite/reviews/)

## User interface

4.22 (255)

[Hootsuite](https://www.capterra.com/p/121701/HootSuite/)

4.37 (3,804)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

A/B Testing

207

Important

Activity Dashboard

150

Important

AI Copilot

120

Important

Brandwatch

Top features

39/42

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   Automated Publishing
-   Automated Scheduling
-   Calendar Management
-   Campaign Analytics
-   Campaign Management
-   Campaign Planning
-   Click Tracking
-   Commenting/Notes
-   Contact Management
-   Content Library
-   Content Management
-   Conversion Tracking
-   Customer Segmentation
-   Customizable Branding
-   Customizable Reports
-   Customizable Templates
-   Data Import/Export
-   Data Visualization
-   Drag & Drop
-   Email Marketing
-   Engagement Tracking
-   Generative AI
-   Image Library
-   Keyword Filtering
-   Multi-Account Management
-   Multi-Campaign
-   Multi-Channel Management
-   Multi-Channel Marketing
-   Performance Metrics
-   Post Scheduling
-   Real-Time Data
-   Reporting/Analytics
-   Social Media Integration
-   Social Media Monitoring
-   Social Promotion
-   Tagging
-   Third-Party Integrations
-   Trend Analysis
-   Workflow Management

[See all features](https://www.capterra.com/p/277011/Brandwatch/#features)

Hootsuite

38/42

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   Automated Publishing
-   Automated Scheduling
-   Calendar Management
-   Campaign Analytics
-   Campaign Management
-   Campaign Planning
-   Click Tracking
-   Commenting/Notes
-   Contact Management
-   Content Library
-   Content Management
-   Conversion Tracking
-   Customer Segmentation
-   Customizable Branding
-   Customizable Reports
-   Customizable Templates
-   Data Import/Export
-   Data Visualization
-   Drag & Drop
-   Email Marketing
-   Engagement Tracking
-   Generative AI
-   Image Library
-   Keyword Filtering
-   Multi-Account Management
-   Multi-Campaign
-   Multi-Channel Management
-   Multi-Channel Marketing
-   Performance Metrics
-   Post Scheduling
-   Real-Time Data
-   Reporting/Analytics
-   Social Media Integration
-   Social Media Monitoring
-   Social Promotion
-   Tagging
-   Third-Party Integrations
-   Trend Analysis
-   Workflow Management

[See all features](https://www.capterra.com/p/121701/HootSuite/#features)

### Recognition

Brandwatch is recognized as a top-rated tool in 2 Capterra Shortlist reports

Hootsuite is recognized as a top-rated tool in 3 Capterra Shortlist reports

### Deployment & support

Brandwatch

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Hootsuite

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Brandwatch

-   By Cision
-   Located in United States
-   Founded in 1867

Hootsuite

-   By Hootsuite Media
-   Located in Canada
-   Founded in 2008

## Popular Comparisons

[Brandwatch](https://www.capterra.com/p/277011/Brandwatch/)[4.22 (255)](https://www.capterra.com/p/277011/Brandwatch/reviews/)

vs

[YouScan](https://www.capterra.com/p/173036/YouScan/)[4.87 (125)](https://www.capterra.com/p/173036/YouScan/reviews/)

Contact vendor for pricing

Price

$499/month

3.9

Features

4.7

4.1

Ease of Use

4.8

[View full comparison](https://www.capterra.com/compare/173036-277011/YouScan-vs-Brandwatch)

[Hootsuite](https://www.capterra.com/p/121701/HootSuite/)[4.37 (3,804)](https://www.capterra.com/p/121701/HootSuite/reviews/)

vs

[Vista Social](https://www.capterra.com/p/239366/Vista-Social/)[4.92 (970)](https://www.capterra.com/p/239366/Vista-Social/reviews/)

$399/month

Price

$79/month

4.3

Features

4.9

4.3

Ease of Use

4.9

[View full comparison](https://www.capterra.com/compare/121701-239366/HootSuite-vs-Vista-Social)

[Brandwatch](https://www.capterra.com/p/277011/Brandwatch/)[4.22 (255)](https://www.capterra.com/p/277011/Brandwatch/reviews/)

vs

[Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/)[4.36 (610)](https://www.capterra.com/p/121447/Sprout-Social/reviews/)

Contact vendor for pricing

Price

$79/month

3.9

Features

4.2

4.1

Ease of Use

4.4

[View full comparison](https://www.capterra.com/compare/121447-277011/Sprout-Social-vs-Brandwatch)

[Hootsuite](https://www.capterra.com/p/121701/HootSuite/)[4.37 (3,804)](https://www.capterra.com/p/121701/HootSuite/reviews/)

vs

[Publer](https://www.capterra.com/p/177145/Publer/)[4.83 (986)](https://www.capterra.com/p/177145/Publer/reviews/)

$399/month

Price

$5/month

4.3

Features

4.6

4.3

Ease of Use

4.8

[View full comparison](https://www.capterra.com/compare/121701-177145/HootSuite-vs-Publer)

[Brandwatch](https://www.capterra.com/p/277011/Brandwatch/)[4.22 (255)](https://www.capterra.com/p/277011/Brandwatch/reviews/)

vs

[Sprinklr Social](https://www.capterra.com/p/131274/Sprinklr-Platform/)[4.24 (94)](https://www.capterra.com/p/131274/Sprinklr-Platform/reviews/)

Contact vendor for pricing

Price

Contact vendor for pricing

3.9

Features

4.3

4.1

Ease of Use

3.9

[View full comparison](https://www.capterra.com/compare/131274-277011/Sprinklr-Platform-vs-Brandwatch)

[Hootsuite](https://www.capterra.com/p/121701/HootSuite/)[4.37 (3,804)](https://www.capterra.com/p/121701/HootSuite/reviews/)

vs

[Instagram](https://www.capterra.com/p/210721/Instagram/)[4.68 (5,226)](https://www.capterra.com/p/210721/Instagram/reviews/)

$399/month

Price

Contact vendor for pricing

4.3

Features

4.6

4.3

Ease of Use

4.7

[View full comparison](https://www.capterra.com/compare/121701-210721/HootSuite-vs-Instagram)

[Brandwatch](https://www.capterra.com/p/277011/Brandwatch/)[4.22 (255)](https://www.capterra.com/p/277011/Brandwatch/reviews/)

vs

[facelift](https://www.capterra.com/p/150410/facelift/)[4.44 (131)](https://www.capterra.com/p/150410/facelift/reviews/)

Contact vendor for pricing

Price

€1199/month

3.9

Features

4.2

4.1

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/150410-277011/facelift-vs-Brandwatch)

[Hootsuite](https://www.capterra.com/p/121701/HootSuite/)[4.37 (3,804)](https://www.capterra.com/p/121701/HootSuite/reviews/)

vs

[Zoho Social](https://www.capterra.com/p/159351/Zoho-Social/)[4.69 (3,492)](https://www.capterra.com/p/159351/Zoho-Social/reviews/)

$399/month

Price

$15/month

4.3

Features

4.5

4.3

Ease of Use

4.7

[View full comparison](https://www.capterra.com/compare/121701-159351/HootSuite-vs-Zoho-Social)

[Brandwatch](https://www.capterra.com/p/277011/Brandwatch/)[4.22 (255)](https://www.capterra.com/p/277011/Brandwatch/reviews/)

vs

[Brand24](https://www.capterra.com/p/149054/Brand24/)[4.70 (257)](https://www.capterra.com/p/149054/Brand24/reviews/)

Contact vendor for pricing

Price

$199/month

3.9

Features

4.4

4.1

Ease of Use

4.7

[View full comparison](https://www.capterra.com/compare/149054-277011/Brand24-vs-Brandwatch)

[Hootsuite](https://www.capterra.com/p/121701/HootSuite/)[4.37 (3,804)](https://www.capterra.com/p/121701/HootSuite/reviews/)

vs

[Oktopost](https://www.capterra.com/p/247569/Oktopost/)[4.47 (110)](https://www.capterra.com/p/247569/Oktopost/reviews/)

$399/month

Price

Contact vendor for pricing

4.3

Features

4.2

4.3

Ease of Use

4.5

[View full comparison](https://www.capterra.com/compare/121701-247569/HootSuite-vs-Oktopost)

[Brandwatch](https://www.capterra.com/p/277011/Brandwatch/)[4.22 (255)](https://www.capterra.com/p/277011/Brandwatch/reviews/)

vs

[Meltwater](https://www.capterra.com/p/123153/Meltwater/)[3.98 (96)](https://www.capterra.com/p/123153/Meltwater/reviews/)

Contact vendor for pricing

Price

Contact vendor for pricing

3.9

Features

4.0

4.1

Ease of Use

4.0

[View full comparison](https://www.capterra.com/compare/123153-277011/Meltwater-vs-Brandwatch)

[Hootsuite](https://www.capterra.com/p/121701/HootSuite/)[4.37 (3,804)](https://www.capterra.com/p/121701/HootSuite/reviews/)

vs

[Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/)[4.36 (610)](https://www.capterra.com/p/121447/Sprout-Social/reviews/)

$399/month

Price

$79/month

4.3

Features

4.2

4.3

Ease of Use

4.4

[View full comparison](https://www.capterra.com/compare/121447-121701/Sprout-Social-vs-HootSuite)