# Compare Meltwater vs Sprinklr 2026 | Capterra > Unsure of what to choose? Check Capterra to compare Meltwater and Sprinklr based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/123153-131274/Meltwater-vs-Sprinklr-Platform --- # Meltwater vs Sprinklr Features and Cost Comparison Last updated March 13th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: MeltwaterSprinklr2/4 selected [Meltwater](https://www.capterra.com/p/123153/Meltwater/)[4.0 (96)](https://www.capterra.com/p/123153/Meltwater/reviews/) [Sprinklr](https://www.capterra.com/p/131274/Sprinklr-Platform/)[4.3 (90)](https://www.capterra.com/p/131274/Sprinklr-Platform/reviews/) [## Meltwater](https://www.capterra.com/p/123153/Meltwater/)[4.0 (96)](https://www.capterra.com/p/123153/Meltwater/reviews/) Starting Price Contact vendor Value-for-Money 3.4 Functionality 4 Ease of Use 4 Customer Service 3.7 Reviews Sentiment KA Based on [96 reviews](#user-reviews) Positive 72 Neutral 15 Negative 9 [## Sprinklr](https://www.capterra.com/p/131274/Sprinklr-Platform/)[4.3 (90)](https://www.capterra.com/p/131274/Sprinklr-Platform/reviews/) Starting Price $249.00/month Value-for-Money 3.8 Functionality 4.3 Ease of Use 3.8 Customer Service 4 Reviews Sentiment Based on [90 reviews](#user-reviews) Positive 76 Neutral 11 Negative 3 ## Not a match? 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What’s your intended use case? ## Summary * * * Key features rated by users Features selected based on 3,879 reviews from social media analytics tools software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology 69%Fit Not enough reviews Feature ratings Post Scheduling 4.2 Reporting/Analytics 3.6 Performance Metrics 1.0 Engagement Tracking 3.6 Content Management 4.3 80%Fit High performer Feature ratings Post Scheduling 4.5 Reporting/Analytics 4.3 Performance Metrics 4.5 Engagement Tracking 4.5 Content Management 4.4 User satisfaction User satisfaction 4.0 User reviews[96](https://www.capterra.com/p/123153/Meltwater/reviews/) Ease of use 4.0 Functionality 4.0 Value for money 3.4 Customer support 3.7 User satisfaction 4.3 User reviews[90](https://www.capterra.com/p/131274/Sprinklr-Platform/reviews/) Ease of use 3.8 Functionality 4.3 Value for money 3.8 Customer support 4.0 Price starts from Price starts from \-- - Free version - Free trial Price starts from $249Per User, Per Month - Free version - Free trial Best for Best for SaaS solution that helps communication professionals across all industries create digital marketing strategies to monitor media on social networks and manage influencer marketing. Best for Cloud-based customer experience management solution that helps large enterprises manage content marketing, social media, paid advertising, website, and more via automation. ## User reviews Pros & cons KA Karly A. Marketing Analytics and Research Manager > "The social listening / social media analysis tool was helpful (before we switched products)!" [See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___6585010) KA Karly A. Marketing Analytics and Research Manager > "I didn't love the user experience of Meltwater–it didn't feel overly intuitive." [See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___6585010) EY Enes Y. Information Technology > "Thanks to its reporting and analysis, I can create a strategy for myself by looking at the data and this application is free." [See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___3571445) AG Abe G. VP > "As a product/platform, Meltwater was an overpriced, worse alternative to Google alerts and provided no semblance of quality..." [See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___4540968) Rishikesh M. Social Analytics > "My overall experiencee with meltwater is great." [See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___6505384) AG Abe G. VP > "From a services/support/client success perspective, this is where the disappointment continues. Despite messaging our "client..." [See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___4540968) Marina C. President > "My experience has been very good, this platform is very detailed and precise, and its control panel is very complete and easy to..." [See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___4946167) AG Abe G. VP > "After several weeks, this has still not been addressed, and the \[sensitive content hidden\] has not responded to any emails..." [See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___4540968) EZ Eric Z. Director of Advancement > "The daily emails with social media and article monitoring is useful but Google Alerts does the same." [See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___3607092) ES Erica S. Account Director > "The data was often lacking, both because of the publications missing from the tool as well as the way metrics were presented." [See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___3781256) KA Katie A. Communications Manager > "The best part about Meltwater is how easy/user-friendly it is compared to our previous product (Cision), and our account rep is..." [See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___3829262) VR Verified Reviewer VP, Marketing & Communications > "Articles were repeated multiple times, so really did not give an accurate representation of the writings." [See full review](https://www.capterra.com/p/123153/Meltwater/#GetApp___3552454) VR Verified Reviewer VP, Marketing & Communications > "I liked that I could find mentions of my company easily." [See full review](https://www.capterra.com/p/123153/Meltwater/#GetApp___3552454) ES Erica S. Account Director > "The platform interface was difficult to interact with." [See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___3781256) DS Danielle S. Social Media Manager > "I like that I get a daily digest every morning at 9:30 am that helps me identify opportunities to engage with online users during..." [See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___2728935) EZ Eric Z. Director of Advancement > "Unfortunately, the company's customer service leaves much to be desired." [See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___3607092) MC Maxim C. marketing manager > "The daily reports directly in my inbox are super convenient." [See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___3348270) EZ Eric Z. Director of Advancement > "That alone causes me to highly discourage anyone from using this product." [See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___3607092) AD Ana D. PR & Communication Manager CEE/Europe > "Most relevant features are related to the fact that we could (relatively) easy see how our messages (key ones) were taken over by..." [See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___2770278) EZ Eric Z. Director of Advancement > "Customer service is horrid." [See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___3607092) RB Ron B. Communications Analyst > "Overall, this was a great platform to use to better realize a fully encompassing social strategy: Social Media management,..." [See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___2546745) KW Kathy W. AVP PR > "a few typos in search criteria setup from prior account managers - but nothing that affects its usability" [See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___2460181) SR Shane R. Director - Analytics & Marketing > "one of the most comprehensive listening platforms." [See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___3072230) AK Anna K. Marketing > "They have potential as a service, but for our needs they aren't the best option." [See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___2594919) JB Jo B. Development Manager > "In a small team it's really important to be able to utilise time effectively and this is a great tool to achieve that and cost..." [See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___2770176) EC Ernest C. COO > "Formatting on export is less flexible." [See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___2471183) SC Shantel C. Operations Assistant > "Meltwater is user-friendly and a huge help in monitoring media coverage for our clients." [See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___2835538) DC David C. Director > "The customer service and their business practices are just unethical and deceptive." [See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___2608478) JB Jo B. Development Manager > "The team are available on hand if needed, and very helpful and supportive of training, very much solution led in all areas." [See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___2770176) BJ Bertrand J. Founder > "Poor quality of the journalist user base." [See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___2343128) DG Dawn G. Owner > "If you are new to social media marketing and need a software that is easy to follow, Meltwater is one of the best on the market." [See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___2656560) BJ Bertrand J. Founder > "As a start-up manager of more than 20 employees, I was very disappointed by Meltwater services." [See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___2343128) [View Reviews](https://www.capterra.com/p/123153/Meltwater/reviews/) JT Junior T. Data Processor > "Sprinklr is highly regarded for enterprise-scale social and CX management, with strong analyst recognition and feature depth, but it often criticized..." [See full review](https://www.capterra.com/p/131274/Sprinklr-Platform/#Capterra___7068329) CH Chris H. Digital Community and Content Manager > "Sprinklr is one of the more expensive examples of these tools, unfortunately, but that can be expected with so many different modules and top of the..." [See full review](https://www.capterra.com/p/131274/Sprinklr-Platform/#Capterra___7044667) CH Chris H. Digital Community and Content Manager > "Sprinklr is absolutely phenomenal as a tool for social listening, analytics, scheduling, and messaging across all of the channels we use. If you've..." [See full review](https://www.capterra.com/p/131274/Sprinklr-Platform/#Capterra___7044667) PJ Pankaj J. Quality Auditor > "Some users have reported that the customer support team is not always helpful, and some times it takes a lot of time to export the data or any..." [See full review](https://www.capterra.com/p/131274/Sprinklr-Platform/#Capterra___6348284) DM Dana M. Client Support Manager > "It uses advanced AI models, including generative AI, and relies on a large volume of historical customer interaction data." [See full review](https://www.capterra.com/p/131274/Sprinklr-Platform/#Capterra___6814811) VR Verified Reviewer Solutions Manager > "Lots of reaching out to tech support which is slow." [See full review](https://www.capterra.com/p/131274/Sprinklr-Platform/#Capterra___5084391) DM Dana M. Client Support Manager > "Sprinklr's AI allows us to achieve superior accuracy in sentiment analysis and trend prediction." [See full review](https://www.capterra.com/p/131274/Sprinklr-Platform/#Capterra___6814811) MK Muhammad K. Senior Team Lead > "Their support is a major miss. If something needs extensive troubleshooting, the support will always try to brush it under the carpet and push back." [See full review](https://www.capterra.com/p/131274/Sprinklr-Platform/#Capterra___3529382) VR Verified Reviewer Mechanical Engineer > "Overall, Sprinklr was powerful and insightful, though sometimes complex, but it effectively supported content and engagement management." [See full review](https://www.capterra.com/p/131274/Sprinklr-Platform/#Capterra___7046876) VR Verified Reviewer Global Social Media Manager > "I wish there was an Airtable integration for those not in the Sprinklr environment. Because of the cost we can't have everyone in it ." [See full review](https://www.capterra.com/p/131274/Sprinklr-Platform/#Capterra___3504455) Gabriel S. Senior Digital Strategist > "Amazing customer service and set-up support as well as ongoing abilities for incoming and outgoing digital and social content." [See full review](https://www.capterra.com/p/131274/Sprinklr-Platform/#Capterra___6549817) VR Verified Reviewer Digital Marketing Manager > "Platform APIs do not support some features, such as Instagram story videos." [See full review](https://www.capterra.com/p/131274/Sprinklr-Platform/#Capterra___3377394) Marina C. President > "I can schedule and post my content efficiently, monitor interactions with my followers, and respond to their comments and messages in real time." [See full review](https://www.capterra.com/p/131274/Sprinklr-Platform/#Capterra___4943651) VR Verified Reviewer Digital Marketing Manager > "You may have to give up Sprinklr and use native apps in some cases because of this lack of support." [See full review](https://www.capterra.com/p/131274/Sprinklr-Platform/#Capterra___3377394) Felix Daniel G. CEO > "His approach and his ability to simplify our activities on social networks is great, providing me with all the necessary tools to manage my accounts" [See full review](https://www.capterra.com/p/131274/Sprinklr-Platform/#Capterra___4943718) Mary Grace S. Sr. Strategist > "We rely on our tools for so heavily at our agency, that work stops when a tool isn't working properly." [See full review](https://www.capterra.com/p/131274/Sprinklr-Platform/#Capterra___3469506) SA Soby A. sales rep > "Overall Sprinklr gets the job done and connects well with the organization's programs." [See full review](https://www.capterra.com/p/131274/Sprinklr-Platform/#Capterra___6808829) VR Verified Reviewer Field Marketing Specialist > "It's not as user-friendly as Hootsuite, for example." [See full review](https://www.capterra.com/p/131274/Sprinklr-Platform/#Capterra___3432406) Hannah O. Communications intern > "I would continue to use this over other software because of scheduling alone and the fact that it is reliable." [See full review](https://www.capterra.com/p/131274/Sprinklr-Platform/#Capterra___6471732) VR Verified Reviewer senior copywriter > "I mostly use for Twitter and the search tool is really bad." [See full review](https://www.capterra.com/p/131274/Sprinklr-Platform/#Capterra___2236769) Felix Daniel G. CEO > "One of the aspects that I liked the most is the ability to centralize all my activities in social networks in a single platform." [See full review](https://www.capterra.com/p/131274/Sprinklr-Platform/#Capterra___4943718) VR Verified Reviewer Sales and Customer Manager > "Social media management, not the ideal one." [See full review](https://www.capterra.com/p/131274/Sprinklr-Platform/#Capterra___2827195) [View Reviews](https://www.capterra.com/p/131274/Sprinklr-Platform/reviews/) ## User interface [Meltwater](https://www.capterra.com/p/123153/Meltwater/) 3.98 (96) [Sprinklr](https://www.capterra.com/p/131274/Sprinklr-Platform/) 4.26 (90) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Meltwater Top features 40/50 - Access Controls/Permissions - Activity Dashboard - Activity Tracking - AI Copilot - API - Automated Scheduling - Benchmarking - Calendar Management - Campaign Analytics - Campaign Management - Campaign Scheduling - Charting - Commenting/Notes - Competitor Monitoring - Content Library - Content Management - Customizable Branding - Customizable Reports - Dashboard - Dashboard Creation - Data Import/Export - Data Visualization - Engagement Tracking - Generative AI - Influencer Tracking - Keyword Tracking - Lead Attribution - @mentions - Monitoring - Multi-Channel Data Collection - Multi-Channel Management - Multi-Channel Marketing - Performance Metrics - Post Scheduling - Real-Time Analytics - Real-Time Data - Real-Time Monitoring - Real-Time Reporting - Reporting/Analytics - Reporting & Statistics - Search/Filter - Sentiment Analysis - Social Advertising - Social Media Integration - Social Media Monitoring - Social Performance Management - Social Promotion - Tagging - Third-Party Integrations - Trend Analysis [See all features](https://www.capterra.com/p/123153/Meltwater/#features) Sprinklr 36/50 - Access Controls/Permissions - Activity Dashboard - Activity Tracking - AI Copilot - API - Automated Scheduling - Benchmarking - Calendar Management - Campaign Analytics - Campaign Management - Campaign Scheduling - Charting - Commenting/Notes - Competitor Monitoring - Content Library - Content Management - Customizable Branding - Customizable Reports - Dashboard - Dashboard Creation - Data Import/Export - Data Visualization - Engagement Tracking - Generative AI - Influencer Tracking - Keyword Tracking - Lead Attribution - @mentions - Monitoring - Multi-Channel Data Collection - Multi-Channel Management - Multi-Channel Marketing - Performance Metrics - Post Scheduling - Real-Time Analytics - Real-Time Data - Real-Time Monitoring - Real-Time Reporting - Reporting/Analytics - Reporting & Statistics - Search/Filter - Sentiment Analysis - Social Advertising - Social Media Integration - Social Media Monitoring - Social Performance Management - Social Promotion - Tagging - Third-Party Integrations - Trend Analysis [See all features](https://www.capterra.com/p/131274/Sprinklr-Platform/#features) ### Recognition Meltwater is recognized as a top-rated tool in 1 Capterra Shortlist reports No recognitions have been awarded to Sprinklr ### Deployment & support Meltwater Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Sprinklr Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Meltwater - By Meltwater - Located in Norway - Founded in 2001 Sprinklr - By Sprinklr - Located in United States - Founded in 2007 ## Popular Comparisons [Meltwater](https://www.capterra.com/p/123153/Meltwater/)[3.98 (96)](https://www.capterra.com/p/123153/Meltwater/reviews/) vs [Zoho Social](https://www.capterra.com/p/159351/Zoho-Social/)[4.69 (3,419)](https://www.capterra.com/p/159351/Zoho-Social/reviews/) Contact vendor for pricing Price $15/month 4.0 Features 4.5 4.0 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/123153-159351/Meltwater-vs-Zoho-Social) [Sprinklr](https://www.capterra.com/p/131274/Sprinklr-Platform/)[4.26 (90)](https://www.capterra.com/p/131274/Sprinklr-Platform/reviews/) vs [Instagram](https://www.capterra.com/p/210721/Instagram/)[4.68 (5,164)](https://www.capterra.com/p/210721/Instagram/reviews/) $249/month Price Contact vendor for pricing 4.3 Features 4.6 3.8 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/131274-210721/Sprinklr-Platform-vs-Instagram) [Meltwater](https://www.capterra.com/p/123153/Meltwater/)[3.98 (96)](https://www.capterra.com/p/123153/Meltwater/reviews/) vs [Hootsuite](https://www.capterra.com/p/121701/HootSuite/)[4.37 (3,796)](https://www.capterra.com/p/121701/HootSuite/reviews/) Contact vendor for pricing Price $249/month 4.0 Features 4.3 4.0 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/121701-123153/HootSuite-vs-Meltwater) [Sprinklr](https://www.capterra.com/p/131274/Sprinklr-Platform/)[4.26 (90)](https://www.capterra.com/p/131274/Sprinklr-Platform/reviews/) vs [Hootsuite](https://www.capterra.com/p/121701/HootSuite/)[4.37 (3,796)](https://www.capterra.com/p/121701/HootSuite/reviews/) $249/month Price $249/month 4.3 Features 4.3 3.8 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/121701-131274/HootSuite-vs-Sprinklr-Platform) [Meltwater](https://www.capterra.com/p/123153/Meltwater/)[3.98 (96)](https://www.capterra.com/p/123153/Meltwater/reviews/) vs [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,228)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Contact vendor for pricing Price $15/month 4.0 Features 4.4 4.0 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/123153-171840/Meltwater-vs-HubSpot-Marketing) [Sprinklr](https://www.capterra.com/p/131274/Sprinklr-Platform/)[4.26 (90)](https://www.capterra.com/p/131274/Sprinklr-Platform/reviews/) vs [Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/)[4.37 (606)](https://www.capterra.com/p/121447/Sprout-Social/reviews/) $249/month Price $199/month 4.3 Features 4.2 3.8 Ease of Use 4.4 [View full comparison](https://www.capterra.com/compare/121447-131274/Sprout-Social-vs-Sprinklr-Platform) [Meltwater](https://www.capterra.com/p/123153/Meltwater/)[3.98 (96)](https://www.capterra.com/p/123153/Meltwater/reviews/) vs [Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/)[4.37 (606)](https://www.capterra.com/p/121447/Sprout-Social/reviews/) Contact vendor for pricing Price $199/month 4.0 Features 4.2 4.0 Ease of Use 4.4 [View full comparison](https://www.capterra.com/compare/121447-123153/Sprout-Social-vs-Meltwater)