# Compare Meltwater vs Brand24 2026 | Capterra > Unsure of what to choose? Check Capterra to compare Brand24 and Meltwater based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/123153-149054/Meltwater-vs-Brand24 --- # Brand24 vs Meltwater Features and Cost Comparison Last updated June 3rd, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: Brand24Meltwater2/4 selected [Brand24](https://www.capterra.com/p/149054/Brand24/)[4.7 (254)](https://www.capterra.com/p/149054/Brand24/reviews/) [Meltwater](https://www.capterra.com/p/123153/Meltwater/)[4.0 (96)](https://www.capterra.com/p/123153/Meltwater/reviews/) [## Brand24](https://www.capterra.com/p/149054/Brand24/)[4.7 (254)](https://www.capterra.com/p/149054/Brand24/reviews/) Starting Price $199.00/month Value-for-Money 4.5 Functionality 4.4 Ease of Use 4.7 Customer Service 4.8 Reviews Sentiment Based on [254 reviews](#user-reviews) Positive 243 Neutral 9 Negative 2 [## Meltwater](https://www.capterra.com/p/123153/Meltwater/)[4.0 (96)](https://www.capterra.com/p/123153/Meltwater/reviews/) Starting Price Contact vendor Value-for-Money 3.4 Functionality 4 Ease of Use 4 Customer Service 3.7 Reviews Sentiment KA Based on [96 reviews](#user-reviews) Positive 72 Neutral 15 Negative 9 ## Send this comparison chart to my inbox ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. What’s your intended use case? ## Summary * * * Key features rated by users Features selected based on 2,110 reviews from social media monitoring software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology \--%Fit Missing features Feature ratings Automated Publishing NA Social Media Integration 4.5 Multi-Channel Data Collection 4.5 Activity Tracking NA Content Library NA 59%Fit Missing features Feature ratings Automated Publishing 4.3 Social Media Integration 4.0 Multi-Channel Data Collection 3.5 Activity Tracking NA Content Library NA User satisfaction User satisfaction 4.7 User reviews[254](https://www.capterra.com/p/149054/Brand24/reviews/) Ease of use 4.7 Functionality 4.4 Value for money 4.5 Customer support 4.8 User satisfaction 4.0 User reviews[96](https://www.capterra.com/p/123153/Meltwater/reviews/) Ease of use 4.0 Functionality 4.0 Value for money 3.4 Customer support 3.7 Price starts from Price starts from $199Flat Rate, Per Month - Free version - Free trial Price starts from \-- - Free version - Free trial Best for Best for Companies of all sizes who want to stay informed about their campaigns, activities, and customer interactions.
 Marketing Managers | Community Specialists | Social Media Managers | PR Specialists. Best for SaaS solution that helps communication professionals across all industries create digital marketing strategies to monitor media on social networks and manage influencer marketing. ## User reviews Pros & cons Kuba D. Head of Brand and Marketing > "Brand24 allows us to catch authentic stories from daily workshops and meetings, which we call "Moments of Power."" [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___7119213) MP Marta P. Senior Advisor > "the load on the computer (the need to use very large amounts of memory) and, most recently, - AI summaries, which have become very quantitative and..." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___7031520) Katarzyna B. Marketing Manager > "The platform is intuitive, fast, and delivers valuable insights that help monitor brand reputation, track campaigns, and respond to mentions in real..." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6852709) JB Jennifer B. Senior Social Media Manager, Community > "Brand24’s filters can let irrelevant or incorrect content through, which affects the accuracy of insights." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___7022327) CL Cezary L. Senior Social Media Specialist > "Its greatest strengths are fast alerts and deep analytics, which offer strong support for brand reputation management, crisis response, and campaign..." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6854317) VR Verified Reviewer Manager > "I don't know how to use tracking to its fullest potential, often the messages displayed to me are too general, or are about randam posts/users" [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6853471) MA Miguel A. Executive Data Analyst > "Ai insights of the topics, the variety of sources such as TikTok, the look and feel of the platform, the AI brand assistant (in general all the AI..." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6853550) MP Mariana P. Account Manager > "Also, the support team is based in Europe and I was never able to schedule a training session due to the time zone being so different than ours..." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6854042) KA Khasiba A. Director of Operations > "We found the tool's ability to track mentions across vast areas of the web including news sites, social media (especially X/Twitter and Reddit), and..." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___7034623) M Marta Ż. Pr Manager > "The filter sometimes lets incorrect content through, causing confusion or unexpected results." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6853183) Kuba D. Head of Brand and Marketing > "It solved a massive visibility gap for us by acting as our "digital eyes and ears" in small towns across Poland." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___7119213) CE Claire E. Research Assistant > "Some of the filters on Brand24 didn’t align with what I was looking for in my research." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6856509) AC Agnieszka C. CEO > "The ability to track key conversations and respond quickly to emerging situations is a real game changer for brand management and reputation monitoring." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6853352) M Marta Ż. Pr Manager > "Brand24 has a user-friendly interface and pleasant UX, but the filter sometimes misses bad content :)" [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6853183) VR Verified Reviewer Manager > "Access to analysis and comparisons with competitors, good charts and the ability to specify reports for your current need." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6853471) MJ Megan J. PR Account Executive > "The platform is not the absolute easiest to navigate, and it is a bit difficult to teach new team members how to use it." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6851766) LB Leslie B. External Communications Mgr. > "Brand 24 offers user-friendly data that can be sorted and scaled up or down in multiple ways for various team members." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6851915) AB Arielle B. Director of Marketing > "Also tiktok integration can be a little difficult to work with and understand without taking a look deeper into our settings." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6413539) HT Hendra T. Administrator > "One thing I like the most of this app is it has complete features and also the app can give your overall brief score of your brand from 1-100 to..." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6723319) RD Raul D. CEO > "I didn't love the post sale service as I thought it wasn't as warm yet it was effective." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6467633) JB Jennifer B. Senior Social Media Manager, Community > "Brand24 has empowered us to launch a robust social listening program and share meaningful insights with our broader organization." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___7022327) LR Laura R. Sdr team leader > "Price and some dashboards not that easy to read" [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6408416) GB Greg B. CMO > "The platform provides insightful data that helps me track my brand’s presence effectively." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6852838) RM Rachel M. AVP of Marketing > "I find that news mentions aren't always picked up and I have to add them manually." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6368560) EV Eduardo V. Digital and Marketing Director > "We’ve been able to use Brand24 as a valuable starting point to build a more robust social listening strategy tailored to our brands and the Mexican..." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6822373) ES Ed S. Manager > "Duplicate data, and less data available" [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6366916) LP Lusi P. Social Media Data Analyst > "It has some cool features for filtering and configuring the projects to collect mentions, this will be the most accurate possible." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6416882) KZ Katia Z. Project Manager > "It is very difficult to cancel the service." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6373116) AC Agnieszka C. CEO > "Brand24 makes it incredibly easy to monitor all important mentions and events related to your brand, products, or industry in real time." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6853352) KB Katie B. Director of Communications > "For some of the search features, it sometimes pulls irrelevant information from Twitter." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___3765924) LB Leslie B. External Communications Mgr. > "Their reporting options, price point and regular new features surpassed my experience with other services." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6851915) Firoz K. Digital marketing strategist > "I was constantly worried about my company's reputation when I started to consider the idea of creating an account on social media." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___3593802) [View Reviews](https://www.capterra.com/p/149054/Brand24/reviews/) KA Karly A. Marketing Analytics and Research Manager > "The social listening / social media analysis tool was helpful (before we switched products)!" [See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___6585010) KA Karly A. Marketing Analytics and Research Manager > "I didn't love the user experience of Meltwater–it didn't feel overly intuitive." [See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___6585010) Rishikesh M. Social Analytics > "My overall experiencee with meltwater is great." [See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___6505384) AG Abe G. VP > "As a product/platform, Meltwater was an overpriced, worse alternative to Google alerts and provided no semblance of quality..." [See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___4540968) Marina C. President > "My experience has been very good, this platform is very detailed and precise, and its control panel is very complete and easy to..." [See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___4946167) AG Abe G. VP > "From a services/support/client success perspective, this is where the disappointment continues. Despite messaging our "client..." [See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___4540968) EY Enes Y. Information Technology > "Thanks to its reporting and analysis, I can create a strategy for myself by looking at the data and this application is free." [See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___3571445) AG Abe G. VP > "After several weeks, this has still not been addressed, and the \[sensitive content hidden\] has not responded to any emails..." [See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___4540968) KA Katie A. Communications Manager > "The best part about Meltwater is how easy/user-friendly it is compared to our previous product (Cision), and our account rep is..." [See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___3829262) ES Erica S. Account Director > "The data was often lacking, both because of the publications missing from the tool as well as the way metrics were presented." [See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___3781256) EZ Eric Z. Director of Advancement > "The daily emails with social media and article monitoring is useful but Google Alerts does the same." [See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___3607092) ES Erica S. Account Director > "The platform interface was difficult to interact with." [See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___3781256) DS Danielle S. Social Media Manager > "I like that I get a daily digest every morning at 9:30 am that helps me identify opportunities to engage with online users during..." [See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___2728935) VR Verified Reviewer VP, Marketing & Communications > "Articles were repeated multiple times, so really did not give an accurate representation of the writings." [See full review](https://www.capterra.com/p/123153/Meltwater/#GetApp___3552454) MC Maxim C. marketing manager > "The daily reports directly in my inbox are super convenient." [See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___3348270) EZ Eric Z. Director of Advancement > "Unfortunately, the company's customer service leaves much to be desired." [See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___3607092) AD Ana D. PR & Communication Manager CEE/Europe > "Most relevant features are related to the fact that we could (relatively) easy see how our messages (key ones) were taken over by..." [See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___2770278) EZ Eric Z. Director of Advancement > "That alone causes me to highly discourage anyone from using this product." [See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___3607092) RB Ron B. Communications Analyst > "Overall, this was a great platform to use to better realize a fully encompassing social strategy: Social Media management,..." [See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___2546745) KW Kathy W. AVP PR > "a few typos in search criteria setup from prior account managers - but nothing that affects its usability" [See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___2460181) VR Verified Reviewer VP, Marketing & Communications > "I liked that I could find mentions of my company easily." [See full review](https://www.capterra.com/p/123153/Meltwater/#GetApp___3552454) EZ Eric Z. Director of Advancement > "Customer service is horrid." [See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___3607092) SR Shane R. Director - Analytics & Marketing > "one of the most comprehensive listening platforms." [See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___3072230) AK Anna K. Marketing > "They have potential as a service, but for our needs they aren't the best option." [See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___2594919) JB Jo B. Development Manager > "In a small team it's really important to be able to utilise time effectively and this is a great tool to achieve that and cost..." [See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___2770176) EC Ernest C. COO > "Formatting on export is less flexible." [See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___2471183) SC Shantel C. Operations Assistant > "Meltwater is user-friendly and a huge help in monitoring media coverage for our clients." [See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___2835538) DC David C. Director > "The customer service and their business practices are just unethical and deceptive." [See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___2608478) JB Jo B. Development Manager > "The team are available on hand if needed, and very helpful and supportive of training, very much solution led in all areas." [See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___2770176) BJ Bertrand J. Founder > "Poor quality of the journalist user base." [See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___2343128) DG Dawn G. Owner > "If you are new to social media marketing and need a software that is easy to follow, Meltwater is one of the best on the market." [See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___2656560) BJ Bertrand J. Founder > "As a start-up manager of more than 20 employees, I was very disappointed by Meltwater services." [See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___2343128) [View Reviews](https://www.capterra.com/p/123153/Meltwater/reviews/) ## User interface 4.70 (254) [Meltwater](https://www.capterra.com/p/123153/Meltwater/) 3.98 (96) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Brand24 29/43 - Access Controls/Permissions - Activity Tracking - AI Copilot - API - Approval Process Control - Audience Targeting - Automated Publishing - Benchmarking - Boolean Search - Campaign Analytics - Campaign Management - Commenting/Notes - Competitive Analysis - Content Library - Content Management - Customer Engagement - Customizable Reports - Dashboard - Email Alerts - Engagement Tracking - Filtering - Generative AI - Hashtag Tracking - Impact Measurement - Influencer Tracking - Keyword Tracking - Mobile Alerts - Multi-Channel Data Collection - Performance Metrics - Real-Time Analytics - Real-Time Notifications - Reporting & Statistics - Reputation Management - Sentiment Analysis - Social Advertising - Social Listening - Social Media Integration - Social Mentions Tracking - Social Promotion - Tagging - Trend Analysis - Visual Analytics - Workflow Management [See all features](https://www.capterra.com/p/149054/Brand24/#features) Meltwater Top features 36/43 - Access Controls/Permissions - Activity Tracking - AI Copilot - API - Approval Process Control - Audience Targeting - Automated Publishing - Benchmarking - Boolean Search - Campaign Analytics - Campaign Management - Commenting/Notes - Competitive Analysis - Content Library - Content Management - Customer Engagement - Customizable Reports - Dashboard - Email Alerts - Engagement Tracking - Filtering - Generative AI - Hashtag Tracking - Impact Measurement - Influencer Tracking - Keyword Tracking - Mobile Alerts - Multi-Channel Data Collection - Performance Metrics - Real-Time Analytics - Real-Time Notifications - Reporting & Statistics - Reputation Management - Sentiment Analysis - Social Advertising - Social Listening - Social Media Integration - Social Mentions Tracking - Social Promotion - Tagging - Trend Analysis - Visual Analytics - Workflow Management [See all features](https://www.capterra.com/p/123153/Meltwater/#features) ### Recognition No recognitions have been awarded to Brand24 Meltwater is recognized as a top-rated tool in 1 Capterra Shortlist reports ### Deployment & support Brand24 Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Meltwater Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Brand24 - By Brand24 - Located in Poland - Founded in 2011 Meltwater - By Meltwater - Located in Norway - Founded in 2001 ## Popular Comparisons [Brand24](https://www.capterra.com/p/149054/Brand24/)[4.70 (254)](https://www.capterra.com/p/149054/Brand24/reviews/) vs [Hootsuite](https://www.capterra.com/p/121701/HootSuite/)[4.37 (3,799)](https://www.capterra.com/p/121701/HootSuite/reviews/) $199/month Price $249/month 4.4 Features 4.3 4.7 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/121701-149054/HootSuite-vs-Brand24) [Meltwater](https://www.capterra.com/p/123153/Meltwater/)[3.98 (96)](https://www.capterra.com/p/123153/Meltwater/reviews/) vs [Hootsuite](https://www.capterra.com/p/121701/HootSuite/)[4.37 (3,799)](https://www.capterra.com/p/121701/HootSuite/reviews/) Contact vendor for pricing Price $249/month 4.0 Features 4.3 4.0 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/121701-123153/HootSuite-vs-Meltwater) 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