---
title: "Compare Meltwater vs HubSpot Marketing Hub 2026 | Capterra"
description: "Unsure of what to choose? Check Capterra to compare Meltwater and HubSpot Marketing Hub based on pricing, features, product details, and verified reviews."
source_url: "https://www.capterra.com/compare/123153-171840/Meltwater-vs-HubSpot-Marketing"
page_type: "comparison"
language: "en"
---

# Meltwater vs HubSpot Marketing Hub Features and Cost Comparison

Last updated September 17th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

MeltwaterHubSpot Marketing Hub2/4 selected

[Meltwater](https://www.capterra.com/p/123153/Meltwater/)[4.0 (96)](https://www.capterra.com/p/123153/Meltwater/reviews/)

[HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.5 (6,256)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/)

[## Meltwater](https://www.capterra.com/p/123153/Meltwater/)[4.0 (96)](https://www.capterra.com/p/123153/Meltwater/reviews/)

Starting Price

Contact vendor

Value-for-Money

3.4

Functionality

4

Ease of Use

4

Customer Service

3.7

Reviews Sentiment

KA

Based on [96 reviews](#user-reviews)

Positive

72

Neutral

15

Negative

9

[## HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.5 (6,256)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/)

Starting Price

$15.00/month

Value-for-Money

4.2

Functionality

4.4

Ease of Use

4.3

Customer Service

4.4

Reviews Sentiment

Based on [6,256 reviews](#user-reviews)

Positive

5,813

Neutral

360

Negative

83

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## Summary

* * *

Key features rated by users

Features selected based on 6,043 reviews from social media marketing software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

59%Fit

Not enough reviews

Feature ratings

Social Media Integration

4.0

Post Scheduling

4.2

Campaign Planning

\--

Multi-Channel Marketing

\--

Engagement Tracking

3.6

82%Fit

High performer

Feature ratings

Social Media Integration

4.6

Post Scheduling

4.5

Campaign Planning

4.3

Multi-Channel Marketing

4.3

Engagement Tracking

4.5

User satisfaction

User satisfaction

4.0

User reviews[96](https://www.capterra.com/p/123153/Meltwater/reviews/)

Ease of use

4.0

Functionality

4.0

Value for money

3.4

Customer support

3.7

User satisfaction

4.5

User reviews[6,256](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/)

Ease of use

4.3

Functionality

4.4

Value for money

4.2

Customer support

4.4

Price starts from

Price starts from

\--

-   Free version
-   Free trial

Price starts from

$15Per User, Per Month

-   Free version
-   Free trial

Best for

Best for

Small to large businesses in public relations, communications, marketing, finance, healthcare, technology, consumer goods, media, and agency sectors.

Best for

Over 100,000 customers in more than 120 countries use HubSpot's software to attract, engage, and delight their customers.

## User reviews

Pros & cons

KA

Karly A.

Marketing Analytics and Research Manager

> "The social listening / social media analysis tool was helpful (before we switched products)!"

[See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___6585010)

KA

Karly A.

Marketing Analytics and Research Manager

> "I didn't love the user experience of Meltwater–it didn't feel overly intuitive."

[See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___6585010)

Rishikesh M.

Social Analytics

> "My overall experiencee with meltwater is great."

[See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___6505384)

AG

Abe G.

VP

> "As a product/platform, Meltwater was an overpriced, worse alternative to Google alerts and provided no semblance of quality..."

[See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___4540968)

EY

Enes Y.

Information Technology

> "Thanks to its reporting and analysis, I can create a strategy for myself by looking at the data and this application is free."

[See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___3571445)

AG

Abe G.

VP

> "From a services/support/client success perspective, this is where the disappointment continues. Despite messaging our..."

[See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___4540968)

Marina C.

President

> "My experience has been very good, this platform is very detailed and precise, and its control panel is very complete and easy..."

[See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___4946167)

AG

Abe G.

VP

> "After several weeks, this has still not been addressed, and the \[sensitive content hidden\] has not responded to any emails..."

[See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___4540968)

EZ

Eric Z.

Director of Advancement

> "The daily emails with social media and article monitoring is useful but Google Alerts does the same."

[See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___3607092)

ES

Erica S.

Account Director

> "The data was often lacking, both because of the publications missing from the tool as well as the way metrics were presented."

[See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___3781256)

DS

Danielle S.

Social Media Manager

> "I like that I get a daily digest every morning at 9:30 am that helps me identify opportunities to engage with online users..."

[See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___2728935)

VR

Verified Reviewer

VP, Marketing & Communications

> "Articles were repeated multiple times, so really did not give an accurate representation of the writings."

[See full review](https://www.capterra.com/p/123153/Meltwater/#GetApp___3552454)

MC

Maxim C.

marketing manager

> "The daily reports directly in my inbox are super convenient."

[See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___3348270)

ES

Erica S.

Account Director

> "The platform interface was difficult to interact with."

[See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___3781256)

KA

Katie A.

Communications Manager

> "The best part about Meltwater is how easy/user-friendly it is compared to our previous product (Cision), and our account rep..."

[See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___3829262)

EZ

Eric Z.

Director of Advancement

> "Unfortunately, the company's customer service leaves much to be desired."

[See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___3607092)

AD

Ana D.

PR & Communication Manager CEE/Europe

> "Most relevant features are related to the fact that we could (relatively) easy see how our messages (key ones) were taken over..."

[See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___2770278)

EZ

Eric Z.

Director of Advancement

> "That alone causes me to highly discourage anyone from using this product."

[See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___3607092)

RB

Ron B.

Communications Analyst

> "Overall, this was a great platform to use to better realize a fully encompassing social strategy: Social Media management,..."

[See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___2546745)

KW

Kathy W.

AVP PR

> "a few typos in search criteria setup from prior account managers - but nothing that affects its usability"

[See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___2460181)

VR

Verified Reviewer

VP, Marketing & Communications

> "I liked that I could find mentions of my company easily."

[See full review](https://www.capterra.com/p/123153/Meltwater/#GetApp___3552454)

EZ

Eric Z.

Director of Advancement

> "Customer service is horrid."

[See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___3607092)

JB

Jo B.

Development Manager

> "In a small team it's really important to be able to utilise time effectively and this is a great tool to achieve that and cost..."

[See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___2770176)

AK

Anna K.

Marketing

> "They have potential as a service, but for our needs they aren't the best option."

[See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___2594919)

SC

Shantel C.

Operations Assistant

> "Meltwater is user-friendly and a huge help in monitoring media coverage for our clients."

[See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___2835538)

EC

Ernest C.

COO

> "Formatting on export is less flexible."

[See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___2471183)

JB

Jo B.

Development Manager

> "The team are available on hand if needed, and very helpful and supportive of training, very much solution led in all areas."

[See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___2770176)

DC

David C.

Director

> "The customer service and their business practices are just unethical and deceptive."

[See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___2608478)

DG

Dawn G.

Owner

> "If you are new to social media marketing and need a software that is easy to follow, Meltwater is one of the best on the..."

[See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___2656560)

KA

Karly A.

Marketing Analytics and Research Manager

> "I didn't love the user experience of Meltwater–it didn't feel overly intuitive."

[See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___6585010)

DC

David C.

Director

> "It's easy to use and offers a robust contact list for reporters and media outlets."

[See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___2608478)

ES

Erica S.

Account Director

> "The platform interface was difficult to interact with."

[See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___3781256)

EP

Elaine P.

Free lance writer

> "My skills are more literary and less technological (very much so), so I appreciate the help and the patience."

[See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___2478012)

EZ

Eric Z.

Director of Advancement

> "Unfortunately, the company's customer service leaves much to be desired."

[See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___3607092)

DJ

Douglas J.

Media and communications manager

> "Meltwater provides us with the intelligence we need and an easy-to-use platform, to boot."

[See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___2595228)

EZ

Eric Z.

Director of Advancement

> "Customer service is horrid."

[See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___3607092)

[View Reviews](https://www.capterra.com/p/123153/Meltwater/reviews/)

SS

Stacy S.

Sales Marketing Coordinator

> "From email marketing and social media scheduling to landing pages, forms, workflows, and campaign reporting, everything works together seamlessly."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7175865)

BRIJ K.

IT Exedutive

> "Restricted Customization on Lower Tiers: The reporting and template customization options feel unnecessarily locked down in the basic plans,..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7186921)

JB

Joanne B.

Director of Content

> "I like that it consolidates CRM, marketing automation, sales engagement, customer service, website CMS, and operations, under one roof."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7181462)

SS

Stacy S.

Sales Marketing Coordinator

> "Additionally, some customization options for emails and landing pages can feel limiting compared to specialized design tools."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7175865)

SS

Stacy S.

Sales Marketing Coordinator

> "The automation capabilities have saved our team a significant amount of time by streamlining repetitive tasks and ensuring leads receive timely,..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7175865)

Tony U.

Head of Growth Marketing

> "The main downside is pricing, especially once you start needing the more advanced features or larger contact limits."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7124609)

Tony U.

Head of Growth Marketing

> "It is one of the most user-friendly marketing platforms I have worked with, especially for email marketing, automation, contact management, and..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7124609)

James P.

Owner

> "Terrible - we thought we would give it our best shot, but on signing the contract, the sales team had changed us from a month-to-month contract..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7107184)

CC

Christine C.

Administrator

> "What I liked about HubSpot Marketing Hub is how seamlessly it connects email campaigns, landing pages, automation workflows, and analytics in one..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7102332)

DGF

Daniel Gabriel F.

Administrator

> "She explicitly stated that it was not her responsibility to speak with a manager regarding my issue, left me waiting without any communication,..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7087454)

VR

Verified Reviewer

Senior Director, Brand and Marketing

> "The CRM integration is seamless, and the reporting tools provide valuable insights that help optimize marketing efforts."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7180992)

KW

Kate W.

Office Manager

> "For what we needed it was too advanced and too expensive to justify using all the features."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7121542)

KM

Karen M.

Managing Editor

> "I like HubSpot Marketing Hub because, within one dashboard, it offers top quality in lead generation, bulk emailing, and campaign management."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7044013)

EO

Emple O.

Principal Project Manager

> "Contact filters for smart lists do not have well-developed filtering for intricate interconnection of filters."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6775582)

VR

Verified Reviewer

VP Marketing

> "Hubspot is a great CRM that can be used for sales process and contact management, email marketing, and email automation."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7179445)

NN

Nitta N.

Manager Sales and Marketing.

> "The least thing I like about HubSpot Marketing Hub is that it can get expensive as you grow, especially if you need advanced features or a larger..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6837550)

JB

Joanne B.

Director of Content

> "The day-to-day experience for me — tracking activity, seeing a contact's full history, moving deals through a pipeline — is genuinely smooth."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7181462)

FC

Fergus C.

Marketing Executive

> "There is a lack of flexibility in the email template creator, making it difficult to design emails that stand out visually."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6856186)

YM

Yasmin M.

Operation Assistant

> "It’s a powerful, all-in-one marketing platform that makes it easy to manage campaigns, track performance, and nurture leads in one place."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7128713)

Jonathan L.

Product Strategist

> "For example there's no way of hosting the images, such as award logos."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7091588)

Tony U.

Head of Growth Marketing

> "The email builder is straightforward, contact segmentation is powerful, and the workflows make it much easier to automate repetitive tasks."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7124609)

NH

Nicky H.

Account Manager

> "Higher pricing tiers can be costly for small businesses, and customisation options are more limited compared to other platforms."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6571930)

BRIJ K.

IT Exedutive

> "It makes setting up drip campaigns, nurturing leads, and updating contact lists automatic and effortless."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7186921)

Dipati S.

Digital Marketing Manager

> "Keep up with the expense is difficult for small businesses."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7146126)

YM

Yasmin M.

Operation Assistant

> "I also liked the drag-and-drop tools for creating emails and landing pages, since they don’t require any technical skills."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7128713)

PC

Patrick C.

VP Strategy

> "The learning curve was less than I've experieced with some similar projects."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7151924)

ES

Ellie S.

Marketing Manager

> "Having landing pages, email flows, and contact tracking all in one place is useful."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7162691)

RM

Rian M.

Founder

> "It becomes complicated to use another CRM epically because some CRM don’t have that specific feature and have criteria’s different from HubSpot..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6775372)

KW

Kelvin W.

Chief Executive Officer

> "The entire lead process can be mapped and organized using this tool, saving you a lot of work and making new customer acquisition more efficient."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7017355)

AA

Armando A.

Head of Product Development

> "It's very limited to connections with other platforms outside of it's own environment, making it difficult to integrate with some projects."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6493816)

KC

Kaycee C.

Senior marketing executive

> "It has a lot of useful functions and tools for both email marketing and social media posts and ads management."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7176514)

MK

Matt K.

Growth Marketer

> "Sometimes the editor doesn't work at all, and I have to edit elements directly in the source code."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6538346)

SG

Sauve G.

Sales Representative

> "Creating and sending targeted email campaigns to clients and prospects is what I like most about HubSpot Marketing Hub .Easy to use interface and..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7165029)

AN

André N.

VP

> "Of course, they give promotions to smaller business as try outs, but compared to Zoho One, the price is too high for the value you get."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6568966)

EL

Eurie L.

Senior Brand Manager

> "My overall experience in Hubspot Marketing Hub are the clean platform design, the strealine marketing features in email marketing, landing page..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6596397)

VR

Verified Reviewer

VP Marketing

> "The main downside of Hubspot is pricing."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7179445)

JW

Jordan W.

Head of Digital

> "A great all in one platform for email management, lead tracking and fully realised CRM system."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7139008)

MK

Matt K.

Growth Marketer

> "Actually even tough it's way more expensive than alternatives, it's way worse, and it takes much more time for sending our marketing emails in..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6538346)

Gisel B.

Marketing and Digital Communication Specialist

> "We are able to use this complete package of tools to coordinate our marketing activities, starting with the leads and ending with the customers."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6508538)

DGF

Daniel Gabriel F.

Administrator

> "After that, he simply stopped responding while I was still on the line, forcing me to end the call myself."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7087454)

Gisel B.

Marketing and Digital Communication Specialist

> "In this series, HubSpot’s Marketing Hub is particularly possible thanks to being an integrated solution that functions as CRM, marketing..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6508538)

NP

Nicola P.

Director

> "I found it difficult to navigate as a beginner and I couldn't find any help resources that worked for me."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6824654)

SV

Shameek V.

Director

> "The platform’s seamless integration with CRM, email marketing, automation, and lead nurturing tools has made it easy to manage campaigns from one..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6797407)

Yolandi E.

Founder

> "Contact Limits Can Be Painful – If your list grows, so does your bill."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6714530)

YM

Yasmin M.

Operation Assistant

> "I really appreciated how well it integrates with the CRM and other tools, which helps keep everything organized and connected."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7128713)

VR

Verified Reviewer

Paid User Acquisition Specialist

> "The number of marketing contacts is not an agile package. Once the number extends the limit, the package is automatically upgraded and is quite..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6458707)

Ankith T.

Software Developer

> "What I like most about HubSpot Marketing Hub is that it keeps all my marketing activities in one place."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7186761)

MC

Miranda C.

IT Director

> "Overall we were disappointed because what we were told it could do was only on the really expensive plan and there was nothing in between the..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6677259)

KW

Kate W.

Office Manager

> "Really impressed with the set up and customer support, however for a smaller business who needs to dip into different features the pricing just..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7121542)

SG

Stephenie G.

Sales and Marketing Manager

> "The calling feature in Hubspot can be a little wonky."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6576278)

LV

Luis V.

Account Executive

> "It makes client communication and workflow management easier with multiple accounts."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7169333)

AB

Ann B.

IT Expert

> "There is no live support for free users and it is inflexible."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6544622)

BRIJ K.

IT Exedutive

> "The platform delivers excellent performance and reliable customer support, but the steep pricing remains a hurdle for growing teams."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7186921)

AM

Anna M.

owner, designer, webdeveloper

> "I am not sure if all the options and possibilities are as crucial as they seem, but this might be my lack of experience in this specific field."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6803375)

Eric N.

Business Development Representative

> "Honestly great for tracking campaigns, managing sequences, outreaching existing and potential customers."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7054437)

VR

Verified Reviewer

Owner

> "Make it difficult to have a conversation to discuss options."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7023552)

JG

Jamie G.

Account Manager

> "Its all-in-one platform makes it easy to manage everything from email campaigns to SEO, landing pages, and social media, with a strong focus on..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6545954)

AP

Andrew P.

Senior Web Developer & SEO Specialist

> "There is some limitations with Hubspot, on the technical side the Domain control, email control and security SSL settings are limited and could..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___5062779)

AJ

Antoine J.

Creative Director

> "Hubspot is more than a marketing automation platform, it is a community of marketers, an ecosystem of people with experiences that is willing to..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6602783)

HJ

Himanshu J.

Real estate Sales Specialist

> "It require little time for learning and basic understanding otherwise it will be a big problem."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6615087)

Marc G.

Digital CRM marketing senior specialist

> "As a senior consultant with certification, hubspot is the best CRM for entry level but also for bigger scale companies."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7112919)

JL

Jenna L.

Owner

> "I have not had the best customer service experience which is not an indicator of the product itself (that has been wonderful) but more so the..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6497571)

VR

Verified Reviewer

Marketing Operations Analyst

> "Plenty of resources between customer service, knowledge base, user groups and consultants."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7124481)

DGF

Daniel Gabriel F.

Administrator

> "I will be filing an international complaint regarding this incident."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7087454)

MK

Megan K.

Marketing

> "HubSpot Marketing makes campaigns as seamless and easy as possible - having everything in one platform makes sure your data is connected and you..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6751529)

DT

Durgesh T.

Business Development Executive

> "they keep spamming about renewal which is a bit irritating."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6690539)

Jordan V.

Sales Specialist

> "I like being able to easily track all my daily tasks to complete."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7147641)

Blair Mychal J.

CEO

> "While HubSpot Marketing Hub offers many valuable features, one potential downside is its pricing structure, which may be prohibitive for smaller..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6158735)

GR

Gaven R.

Hybrid Transformation Expert

> "The Hub is a powerful tool for the small business I am a part of as it includes more professional-like features compared to entry-level marketing..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6863717)

BN

Brittney N.

Marketing Manager

> "A little confusing for the other functions but did not receive proper training on the system."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6579263)

RB

Ritu B.

Computer Facilitator

> "Getting to create segmented workflows and witnessing the response of the audiences in real-time helped greatly in understanding the interests of..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6775316)

AR

Alicia R.

Technical accounting

> "Sometimes the reporting functions can be a bit challenging to navigate, and I wish there were more advanced customization options for email..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6089357)

GC

Graziana C.

Customer Operations Lead

> "HubSpot is a brilliant approach that supports marketing, ensuring that every operations that supports advertising is well supported"

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7077786)

AP

Alyssa P.

VP of Customer Success

> "The cost was way too high for my small startup company to afford."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6835323)

AH

Amir H.

E-Commerce Manager

> "I do this as it helps me to centralize our marketing efforts and automate our email flows."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7106743)

SC

SHEFALI C.

marketng

> "Hubspot can be expensive for small companies ."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6746872)

MC

Milena C.

Office Manager

> "It also houses a ton of data for your company and can give you a ton of statistics and tools."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7045401)

AN

Aundrea N.

Project Manager

> "I do not like how limited the free version of Hubspot is."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6543000)

SH

Shir H.

Social Media Manager

> "I love how HubSpot captures every detail from the source and provides very detailed data that helps me reach better targeting."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6649418)

TQ

Trenton Q.

Owner

> "I don’t like that some of the features are hard to use for someone who doesn’t know how to use them"

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6497403)

JB

Juan B.

BDR

> "I've used it for so many years to the point where I'm so familiar with it, while also having liked its interface over most other CRM tools, that..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6830445)

SB

Stephen B.

Marketing

> "First, the user interface can be a bit confusing and overwhelming."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___3788648)

JB

Joanne B.

Director of Content

> "I find the user interface pretty intuitive."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7181462)

AA

Armando A.

Head of Product Development

> "It's very limited to connections with other platforms outside of it's own environment, making it difficult to integrate with some projects."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6493816)

RO

Ricki O.

Owner

> "HubSpot Marketing Hub's easy interface and comprehensive tools were a breeze to navigate and implement strategies with."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6594603)

AJ

Andrea J.

Director of CS

> "Integrating with other platforms is very basic and with lots of gaps, which is a pity for a CRM tool."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6056532)

MT

Mary T.

Director

> "What stands out most about HubSpot Marketing Hub is its intuitive and user-friendly interface."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6586235)

VR

Verified Reviewer

CEO

> "It didn't integrate well with both MLS groups to which I am subscribed."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6292308)

YM

Yasmin M.

Operation Assistant

> "I really appreciated how well it integrates with the CRM and other tools, which helps keep everything organized and connected."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7128713)

MD

Mufaddal D.

Product lead

> "It cannot be integrated with third party solutions easily"

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6116061)

NT

Nidhin T.

Marketing Executive

> "Easy integration support with 3rd party vendors and software's."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6494975)

VR

Verified Reviewer

Owner

> "Make it difficult to have a conversation to discuss options."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7023552)

AA

Armando A.

Head of Product Development

> "It integrates well with the rest of Hubspot's environment"

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6493816)

SM

Shaun M.

Partner

> "It doesnt have the best user facing app. "

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6614905)

FV

Felipe V.

AE

> "It can be integrated with pretty much anything you could think."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6555268)

JG

Joseph G.

Demand Generation Marketer

> "There are a few pieces of functionality that I need that is not in the system. But every business is different and it can be hard to cater to the..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___4706248)

JL

Jenna L.

Owner

> "What drew me most to Hubspot is how user-friendly the interface is and how intuitive the workflows are. With so many software products are there,..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6497571)

VR

Verified Reviewer

Admin

> "I have tried the mobile app but it was not very user friendly"

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6284075)

MK

Misty K.

Office Coordinator

> "What I liked most about HubSpot Marketing Hub was that it was easy to use and did not feel overly complicated."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7183236)

AB

Ann B.

IT Expert

> "There is no live support for free users and it is inflexible."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6544622)

JC

Jayson C.

Inside Sales

> "It make daily functions much easier than any other tools that I have used."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7032878)

JL

Jenna L.

Owner

> "I have not had the best customer service experience which is not an indicator of the product itself (that has been wonderful) but more so the..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6497571)

VR

Verified Reviewer

Senior executive

> "User-Friendly Interface, Comprehensive Feature Set, Strong Integration Capabilities, Excellent Customer Support"

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6546981)

Brus B.

Head of Marketing Business Development

> "Another negative point is the customer service, when having a problem, they do not give a timely response, but instead have a guide to the..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___4508398)

VR

Verified Reviewer

Marketing Operations Analyst

> "Plenty of resources between customer service, knowledge base, user groups and consultants."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7124481)

CS

Courtney S.

Teacher and Office manager

> "Hard to finde certain information such as customer notes"

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___4804035)

[View Reviews](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/)

## User interface

[Meltwater](https://www.capterra.com/p/123153/Meltwater/)

3.98 (96)

[HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)

4.51 (6,256)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

A/B Testing

207

Important

Activity Dashboard

150

Important

AI Copilot

120

Important

Meltwater

Top features

34/42

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   Automated Publishing
-   Automated Scheduling
-   Calendar Management
-   Campaign Analytics
-   Campaign Management
-   Campaign Planning
-   Click Tracking
-   Commenting/Notes
-   Contact Management
-   Content Library
-   Content Management
-   Conversion Tracking
-   Customer Segmentation
-   Customizable Branding
-   Customizable Reports
-   Customizable Templates
-   Data Import/Export
-   Data Visualization
-   Drag & Drop
-   Email Marketing
-   Engagement Tracking
-   Generative AI
-   Image Library
-   Keyword Filtering
-   Multi-Account Management
-   Multi-Campaign
-   Multi-Channel Management
-   Multi-Channel Marketing
-   Performance Metrics
-   Post Scheduling
-   Real-Time Data
-   Reporting/Analytics
-   Social Media Integration
-   Social Media Monitoring
-   Social Promotion
-   Tagging
-   Third-Party Integrations
-   Trend Analysis
-   Workflow Management

[See all features](https://www.capterra.com/p/123153/Meltwater/#features)

HubSpot Marketing Hub

30/42

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   Automated Publishing
-   Automated Scheduling
-   Calendar Management
-   Campaign Analytics
-   Campaign Management
-   Campaign Planning
-   Click Tracking
-   Commenting/Notes
-   Contact Management
-   Content Library
-   Content Management
-   Conversion Tracking
-   Customer Segmentation
-   Customizable Branding
-   Customizable Reports
-   Customizable Templates
-   Data Import/Export
-   Data Visualization
-   Drag & Drop
-   Email Marketing
-   Engagement Tracking
-   Generative AI
-   Image Library
-   Keyword Filtering
-   Multi-Account Management
-   Multi-Campaign
-   Multi-Channel Management
-   Multi-Channel Marketing
-   Performance Metrics
-   Post Scheduling
-   Real-Time Data
-   Reporting/Analytics
-   Social Media Integration
-   Social Media Monitoring
-   Social Promotion
-   Tagging
-   Third-Party Integrations
-   Trend Analysis
-   Workflow Management

[See all features](https://www.capterra.com/p/171840/HubSpot-Marketing/#features)

### Recognition

No recognitions have been awarded to Meltwater

HubSpot Marketing Hub is recognized as a top-rated tool in 4 Capterra Shortlist reports

### Deployment & support

Meltwater

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

HubSpot Marketing Hub

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Meltwater

-   By Meltwater
-   Located in United States
-   Founded in 2001

HubSpot Marketing Hub

-   By HubSpot
-   Located in United States
-   Founded in 2012

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