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Meltwater vs Lumanu: Which is a better fit?

Updated on January 5th, 2025
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Summary
Key features rated by users
Features selected based on 5,607 reviews from Social Media Marketing users.
% Fit
Not enough reviews
Feature ratings
Social Media Integration
4.0
Email Marketing
--
Post Scheduling
4.2
Campaign Planning
--
Data Import/Export
3.8
% Fit
Missing features
Feature ratings
Social Media Integration
NA
Email Marketing
NA
Post Scheduling
NA
Campaign Planning
NA
Data Import/Export
NA
User satisfaction
4.0
User reviews96
Ease of use
3.9
Functionality
4.0
Value for money
3.4
Customer support
3.6
4.6
User reviews52
Ease of use
4.5
Functionality
4.3
Value for money
4.5
Customer support
4.8
Price starts from
--
Not provided by vendor
Free version
Free trial
Monthly subscription
Free version
Free trial
Best for

SaaS solution that helps communication professionals across all industries create digital marketing strategies to monitor media on social networks and manage influencer marketing.

Direct-to-consumer brands, E-commerce brands, Enterprise, Media Agencies, Content Creators, Influencer Marketing Agencies, Talent Agencies, Creative Agencies

User reviews
pros & cons
1 / 4
View Reviews
1 / 4
View Reviews
Video reviews
video-87f19c0e-70b5-405c-7539-08d87f8b69ee
Linda R
Director of Digital Communications
3.0

Linda R.: My name is Linda. I'm a director of digital communications in the higher education industry, and I give Meltwater three out of five stars. Before we onboarded Meltwater, we were doing a lot of manual compilation and manual monitoring. We have looked at setting up Google Alerts, but we didn't find that they were robust enough to do what we wanted. That's why we settled on Meltwater. The main reason that we chose Meltwater was because we had had a series of communications crises, specifically in the social media realm in prior years. We found that our manual monitoring was unsustainable and didn't give our stakeholders the benchmarks and information that they needed quickly enough. We really needed a new solution, and Meltwater was able to provide that for us. Meltwater wasn't overly complex to onboard, but it also wasn't one of those things where you can get started right out of the box. It required a few calls with our team. It required some coordination. Some of the coordination was on our own side, really figuring out and drilling down into the terms and the things that we wanted to monitor. I would say it's complex, but not needlessly complex. Just be prepared to spend a little time getting yourselves up and running. The main recommendations that I would provide to anybody who's considering onboarding Meltwater, remember that it costs money, it's not cheap. Anything you want that might be a little bit above what they offer right outside the box is going to cost you incrementally, so you have to be prepared to spend the budget on it. It also doesn't provide you with a level of specificity that I would've expected given the price point. For instance, we share a name with another institution in the space. There were instances where we were getting monitoring and alerts from that organization, and weren't really able to do anything to address that. It would almost appear as if we had to create a custom solution that would've cost an exorbitant amount of money to address that.

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User interface
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1 Video
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5 screenshots
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4 screenshots
Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

Logo Img
--%
Logo Img
--%
A/B Testing
207
Important
Activity Dashboard
388
Important

Meltwater

Top Features
34/40
  • A/B Testing
  • Click Tracking
  • Content Library
  • Customizable Branding
  • Image Library
  • Social Promotion
  • Activity Dashboard
  • Automated Publishing
  • Automated Scheduling
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Commenting/Notes
  • Contact Management
  • Content Management
  • Conversion Tracking
  • Customer Segmentation
  • Customizable Reports
  • Customizable Templates
  • Data Import/Export
  • Data Visualization
  • Drag & Drop
  • Email Marketing
  • Engagement Tracking
  • Keyword Filtering
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Performance Metrics
  • Post Scheduling
  • Real-Time Data
  • Reporting/Analytics
  • Social Media Integration
  • Social Media Monitoring
  • Tagging
  • Third-Party Integrations
  • Trend Analysis
  • Workflow Management
See All features
Hide Social Media Marketing Software Features -

Lumanu

4/40
Show Social Media Marketing Software Features +
Meltwater
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Lumanu
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Meltwater
  • By Meltwater
  • Located in Norway
  • Founded in 2001
Lumanu
  • By Lumanu
  • Located in United States
  • Founded in 2016
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