# Compare Meltwater vs Brandwatch 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Brandwatch and Meltwater based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/123153-277011/Meltwater-vs-Brandwatch

---

# Brandwatch vs Meltwater Features and Cost Comparison

Last updated April 29th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

BrandwatchMeltwater2/4 selected

[Brandwatch](https://www.capterra.com/p/277011/Brandwatch/)[4.2 (254)](https://www.capterra.com/p/277011/Brandwatch/reviews/)

[Meltwater](https://www.capterra.com/p/123153/Meltwater/)[4.0 (96)](https://www.capterra.com/p/123153/Meltwater/reviews/)

[## Brandwatch](https://www.capterra.com/p/277011/Brandwatch/)[4.2 (254)](https://www.capterra.com/p/277011/Brandwatch/reviews/)

Starting Price

Contact vendor

Value-for-Money

3.8

Functionality

3.9

Ease of Use

4.1

Customer Service

4.4

Reviews Sentiment

Based on [254 reviews](#user-reviews)

Positive

216

Neutral

31

Negative

7

[## Meltwater](https://www.capterra.com/p/123153/Meltwater/)[4.0 (96)](https://www.capterra.com/p/123153/Meltwater/reviews/)

Starting Price

Contact vendor

Value-for-Money

3.4

Functionality

4

Ease of Use

4

Customer Service

3.7

Reviews Sentiment

KA

Based on [96 reviews](#user-reviews)

Positive

72

Neutral

15

Negative

9

## Send this comparison chart to my inbox

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## Summary

* * *

Key features rated by users

Features selected based on 3,879 reviews from social media analytics tools software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

77%Fit

High performer

Feature ratings

Post Scheduling

4.6

Reporting/Analytics

4.1

Performance Metrics

4.0

Engagement Tracking

4.0

Content Management

4.1

69%Fit

Not enough reviews

Feature ratings

Post Scheduling

4.2

Reporting/Analytics

3.6

Performance Metrics

1.0

Engagement Tracking

3.6

Content Management

4.3

User satisfaction

User satisfaction

4.2

User reviews[254](https://www.capterra.com/p/277011/Brandwatch/reviews/)

Ease of use

4.1

Functionality

3.9

Value for money

3.8

Customer support

4.4

User satisfaction

4.0

User reviews[96](https://www.capterra.com/p/123153/Meltwater/reviews/)

Ease of use

4.0

Functionality

4.0

Value for money

3.4

Customer support

3.7

Price starts from

Price starts from

\--

-   Free version
-   Free trial

Price starts from

\--

-   Free version
-   Free trial

Best for

Best for

Brandwatch is used by market researchers, marketers, social media managers, analysts, content marketers, PR professionals, and agencies.

Best for

SaaS solution that helps communication professionals across all industries create digital marketing strategies to monitor media on social networks and manage influencer marketing.

## User reviews

Pros & cons

FM

Flynn M.

Social Media and Marketing Coordinator

> "The ability to build custom queries and dashboards is a major strength, allowing you to tailor insights specifically to your campaigns or..."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7140769)

AD

Aneri D.

Student

> "At the same time, the limitations around demographic coverage, map customization, and mention-level usability are genuine gaps that affect..."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7144403)

DA

Daniel A.

Senior Market Intelligence and Consumer Insights Analyst

> "The AI-powered image analysis is also a great addition, and the platform is constantly evolving, with AI supporting everything from reading..."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7144468)

MM

Monica M.

Social Media and Design Producer

> "It’s also difficult to organise reports into folders (event or stakeholder), making things harder to manage at scale."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7140799)

FM

Flynn M.

Social Media and Marketing Coordinator

> "It is an incredibly powerful platform for social listening and analytics, offering detailed insights that can genuinely inform strategy and..."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7140769)

RT

Ruth T.

Social Media Coordinator

> "Social media reporting in measure was a bit of a struggle with limitations on what you could report on vs. only in-platform."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7144591)

MM

Monica M.

Social Media and Design Producer

> "Reporting is fantastic as you can see all your social media performance in one place with clear dashboards, making it easy to track engagement,..."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7140799)

AD

Aneri D.

Student

> "We had to build this visualization externally, which added unnecessary work."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7144403)

DA

Daniel A.

Senior Market Intelligence and Consumer Insights Analyst

> "Pros: strong data volume, fast insights powered by AI, good cost-benefit, data security/compliance, and flexibility to work across different..."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7144468)

TS

Tanya S.

Digital marketing and Conversion specalist

> "Sentiment analysis can also be inconsistent, especially for non-English content."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7144021)

AD

Aneri D.

Student

> "For a project dealing with five distinct conversation topic areas across three species, this feature alone saved significant time and brought a..."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7144403)

VR

Verified Reviewer

Communications officer

> "Linked In sentiment not being included when exporting engage reports."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7144607)

AD

Aneri D.

Student

> "Brandwatch offers a wide range of pre-built components that made it relatively fast to set up a functional dashboard and start visualizing data."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7144403)

AH

Antonia H.

Social Media and Reputation Manager

> "Glitchy features like deleted comments reappearing immediately and scheduled posts not showing correctly in the calendar."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___6576377)

GL

George L.

Data and Insights Manager

> "However, with the ability to upload custom sources, even this core issue is largely covered, meaning we have very little major concerns with the..."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7140220)

CH

Chris H.

Marketing Manager

> "Brandwatch quietly slipped an auto-renewal clause into what was a manual renewal agreement, locking us into another contract cycle without..."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___6727800)

AD

Aneri D.

Student

> "The sheer variety of chart types and layouts available meant that for most of our research questions, there was a component that could do the..."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7144403)

QK

Quinlyn K.

Client Executive

> "Customization comes at the cost of complexity."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7140215)

QK

Quinlyn K.

Client Executive

> "Brandwatch has a lot of customization options, making the tool fairly flexible across a variety of use cases."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7140215)

JA

Joseph A.

Digital Marketing Specialist

> "I dislike the onboarding process, it felt like the sales person made the sale, and then disappeared when I needed assistance."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___6864821)

Vishakha P.

Social Media Manager

> "It’s especially useful for getting actionable insights quickly and supporting data-driven decisions. While there is a learning curve in the..."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7140214)

MB

Megan B.

Co-founder

> "The coverage of video content is poor."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7140207)

DA

Daniel A.

Senior Market Intelligence and Consumer Insights Analyst

> "Beyond listening, I’ve been using it a lot for customer care and social media management, which has made a big difference in day-to-day..."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7144468)

AH

Antonia H.

Social Media and Reputation Manager

> "Missing calendar overview for clients, with confusing links."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___6576377)

FM

Flynn M.

Social Media and Marketing Coordinator

> "It is not the most intuitive tool at first, and getting the most out of it depends heavily on how well queries and dashboards are set up...."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7140769)

MS

Manon S.

Associate software engineer

> "It occasionally took longer than expected to update our social media analytics."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___6375889)

KL

Kristen L.

Head of Insights

> "Relieved to have expansive data that won't let someone find posts using a social listening tool that we can't also surface."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7141585)

AH

Antonia H.

Social Media and Reputation Manager

> "Continuous error messages when trying to connect Facebook accounts."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___6576377)

TS

Tanya S.

Digital marketing and Conversion specalist

> "Reporting and export features work well for sharing insights across teams."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7144021)

Marina C.

President

> "The platform can be expensive, which can make it less accessible for small businesses or individual users with limited budgets."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___4920461)

AN

Amber N.

Manager, Strategic Insights

> "It's also easy to share dashboards with internal teams and clients, and is the go-to tool to use when sharing these internally as they are easy..."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7140569)

Michael S.

Social Media Manager

> "The biggest issue I have is when I publish content natively through a social media site."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___6130624)

AZ

Alex Z.

Digital Strategy Consultant

> "It really helps organize the mentions for the period into distinct categories."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7144315)

VR

Verified Reviewer

Growth Manager

> "I have been using the standard package, but it was too expensive"

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___6224561)

GL

George L.

Data and Insights Manager

> "It's such a simple platform to use, allowing you to breakdown data so much with a few clicks."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7140220)

Felix Daniel G.

CEO

> "One of the things I disliked the least was the initial learning curve."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___4922999)

FM

Flynn M.

Social Media and Marketing Coordinator

> "Overall, it feels like a powerful, all-in-one tool for understanding digital conversations at scale."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7140769)

EM

Elisa M.

Marketing Manager

> "It has been a little "glitchy" at times also"

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___3531836)

AD

Aneri D.

Student

> "Brandwatch is a sophisticated and capable tool that meaningfully supported our research."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7144403)

NO

Nathan O.

Assistant Director for Digital Marketing

> "Our content strategy is video-heavy, and we were disappointed to learn that Falcon was incapable of publishing posts with higher than 1080p..."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___2514771)

QK

Quinlyn K.

Client Executive

> "Our customer service rep has always been responsive and willing to help tackle issues."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7140215)

RC

Royce C.

Social Media Planner

> "Constantly has minor bugs which slows down our publishing process e.g. strange spacing which cannot be adjusted; content pool not working..."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___2526991)

CH

Chris H.

Marketing Manager

> "It offered valuable insights into brand perception, competitor monitoring, & market trends."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___6727800)

ES

Eilis S.

Head of Marketing

> "Falcon is a great service but falls down on posting stories and 4:5 ratio images on Instagram and doesn't find people on Instagram for tagging."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___2525201)

AH

Antonia H.

Social Media and Reputation Manager

> "The tool has great potential, especially with its features that could support social media management and analytics."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___6576377)

ES

Eilis S.

Head of Marketing

> "Not being able to post a 4:5 Instagram photo and not being able to tag people on Instagram"

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___2525201)

Felix Daniel G.

CEO

> "It has given me complete visibility into my social media presence, allowing me to monitor and analyze conversations relevant to my brand..."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___4922999)

HS

Hannah S.

Marketing Generalist

> "The reporting system isn't the best."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___3296743)

AN

Amber N.

Manager, Strategic Insights

> "I find Brandwatch fairly easy to use and appreciate its segmentation capabilities."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7140569)

OO

Obinna O.

Internet entrepreneur

> "Brandwatch is expensive for small businesses."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___3341487)

Jose C.

bachelor

> "Furthermore, the platform allowed me to monitor in real time any unusual activity or emerging crisis, allowing me to take quick and effective..."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___4914829)

DG

Dawn G.

Owner

> "Perhaps it's simply my slow internet- but sometimes I will attempt to schedule a post and it will not save correctly and I'll lose the post..."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___2657868)

Nikola H.

Research and Analytics Specialist

> "Reporting tools are really nice and it's easy to create interesting dashboards that look nice to the client and provide helpful insights."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___6335099)

LW

Leslie W.

Senior Communications Associate

> "For example, Twitter began allowing us to caption videos and it's been more than a year and still not offered on Falcon. "

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___2513820)

Felix Daniel G.

CEO

> "With its extensive set of monitoring and analytics tools, I was able to gain a deep understanding of the conversations and trends relevant to my..."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___4922999)

DG

Dawn G.

Owner

> "This is a common issue I've found across all social media management platforms, and I know that it may be in part to my own internet issues, but..."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___2657868)

GF

Gaston F.

Social Strategy

> "Generally positive, the tool has everything you might need to perform social media listening, however, it's slow load times make deep research a..."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___4819185)

RV

Robin V.

Communication officer

> "There is a big delay from when the first comment is visible within Falcon from when it's done."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___2527051)

Marina C.

President

> "What I liked the most is its ability to gather and analyze large amounts of social media data quickly and efficiently."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___4920461)

LK

Lucelia K.

Online Projectmanager

> "Listining is a bit complicated in the beginning, and if you don't use it very often, you have to start from scratch every time"

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___2525195)

VR

Verified Reviewer

Growth Manager

> "Also I like the user-friendly interface and the ability to easily generate insightful reports and visualizations."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___6224561)

NE

Nina E.

marketing assistant

> "the mail was scheduled - and i receive an email from falcon that the mail could not be posted."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___2525333)

Michael S.

Social Media Manager

> "This has all the best features of a social media management tool wrapped up into one easy to navigate tool that is sleek, clean, and works well."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___6130624)

NG

Nicole G.

Social Media Manger

> "The listening tool does not pick up Facebook comments and is often wrong around picking up the sentiment"

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___2624704)

Felix Daniel G.

CEO

> "What really captivated me was his ability to provide a comprehensive and in-depth look at my social media presence."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___4922999)

David S.

Marketing Specialist

> "Also no ability to pull in instagram DMs."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___2434728)

WT

Weronika T.

Manager

> "One aspect I liked most about Brandwatch was its powerful social media listening and analytics capabilities."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___4821027)

NE

Nina E.

marketing assistant

> "this makes the work with falcon super unreliable and i have no good feeling to rely only on this software"

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___2525333)

CH

Chris H.

Marketing Manager

> "I was a strong advocate for Brandwatch & regularly recommended it to peers & leadership groups."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___6727800)

DH

Daniela H.

Social Media Manager

> "The community management tool is pretty useless."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___2516223)

SK

Sanu K.

Scientists

> "Its comprehensive coverage, advanced analytics, customizable dashboards, AI-powered insights, and strong data privacy and security make it a..."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___4590003)

HV

Haley V.

Marketing & Communications employee

> "I don't like the errors."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___2513716)

MT

Martin T.

Data Analyst

> "It's great how you can automatically analyze sentiment using word clouds or topics."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___5024133)

NE

Nina E.

marketing assistant

> "very poor reliability !!!"

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___2525333)

[View Reviews](https://www.capterra.com/p/277011/Brandwatch/reviews/)

KA

Karly A.

Marketing Analytics and Research Manager

> "The social listening / social media analysis tool was helpful (before we switched products)!"

[See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___6585010)

KA

Karly A.

Marketing Analytics and Research Manager

> "I didn't love the user experience of Meltwater–it didn't feel overly intuitive."

[See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___6585010)

EY

Enes Y.

Information Technology

> "Thanks to its reporting and analysis, I can create a strategy for myself by looking at the data and this application is free."

[See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___3571445)

AG

Abe G.

VP

> "As a product/platform, Meltwater was an overpriced, worse alternative to Google alerts and provided no semblance of quality..."

[See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___4540968)

Rishikesh M.

Social Analytics

> "My overall experiencee with meltwater is great."

[See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___6505384)

AG

Abe G.

VP

> "From a services/support/client success perspective, this is where the disappointment continues. Despite messaging our "client..."

[See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___4540968)

Marina C.

President

> "My experience has been very good, this platform is very detailed and precise, and its control panel is very complete and easy to..."

[See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___4946167)

AG

Abe G.

VP

> "After several weeks, this has still not been addressed, and the \[sensitive content hidden\] has not responded to any emails..."

[See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___4540968)

EZ

Eric Z.

Director of Advancement

> "The daily emails with social media and article monitoring is useful but Google Alerts does the same."

[See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___3607092)

ES

Erica S.

Account Director

> "The data was often lacking, both because of the publications missing from the tool as well as the way metrics were presented."

[See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___3781256)

KA

Katie A.

Communications Manager

> "The best part about Meltwater is how easy/user-friendly it is compared to our previous product (Cision), and our account rep is..."

[See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___3829262)

VR

Verified Reviewer

VP, Marketing & Communications

> "Articles were repeated multiple times, so really did not give an accurate representation of the writings."

[See full review](https://www.capterra.com/p/123153/Meltwater/#GetApp___3552454)

VR

Verified Reviewer

VP, Marketing & Communications

> "I liked that I could find mentions of my company easily."

[See full review](https://www.capterra.com/p/123153/Meltwater/#GetApp___3552454)

ES

Erica S.

Account Director

> "The platform interface was difficult to interact with."

[See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___3781256)

DS

Danielle S.

Social Media Manager

> "I like that I get a daily digest every morning at 9:30 am that helps me identify opportunities to engage with online users during..."

[See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___2728935)

EZ

Eric Z.

Director of Advancement

> "Unfortunately, the company's customer service leaves much to be desired."

[See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___3607092)

MC

Maxim C.

marketing manager

> "The daily reports directly in my inbox are super convenient."

[See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___3348270)

EZ

Eric Z.

Director of Advancement

> "That alone causes me to highly discourage anyone from using this product."

[See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___3607092)

AD

Ana D.

PR & Communication Manager CEE/Europe

> "Most relevant features are related to the fact that we could (relatively) easy see how our messages (key ones) were taken over by..."

[See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___2770278)

EZ

Eric Z.

Director of Advancement

> "Customer service is horrid."

[See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___3607092)

RB

Ron B.

Communications Analyst

> "Overall, this was a great platform to use to better realize a fully encompassing social strategy: Social Media management,..."

[See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___2546745)

KW

Kathy W.

AVP PR

> "a few typos in search criteria setup from prior account managers - but nothing that affects its usability"

[See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___2460181)

SR

Shane R.

Director - Analytics & Marketing

> "one of the most comprehensive listening platforms."

[See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___3072230)

AK

Anna K.

Marketing

> "They have potential as a service, but for our needs they aren't the best option."

[See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___2594919)

JB

Jo B.

Development Manager

> "In a small team it's really important to be able to utilise time effectively and this is a great tool to achieve that and cost..."

[See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___2770176)

EC

Ernest C.

COO

> "Formatting on export is less flexible."

[See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___2471183)

SC

Shantel C.

Operations Assistant

> "Meltwater is user-friendly and a huge help in monitoring media coverage for our clients."

[See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___2835538)

DC

David C.

Director

> "The customer service and their business practices are just unethical and deceptive."

[See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___2608478)

JB

Jo B.

Development Manager

> "The team are available on hand if needed, and very helpful and supportive of training, very much solution led in all areas."

[See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___2770176)

BJ

Bertrand J.

Founder

> "Poor quality of the journalist user base."

[See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___2343128)

DG

Dawn G.

Owner

> "If you are new to social media marketing and need a software that is easy to follow, Meltwater is one of the best on the market."

[See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___2656560)

BJ

Bertrand J.

Founder

> "As a start-up manager of more than 20 employees, I was very disappointed by Meltwater services."

[See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___2343128)

[View Reviews](https://www.capterra.com/p/123153/Meltwater/reviews/)

## User interface

4.22 (254)

[Meltwater](https://www.capterra.com/p/123153/Meltwater/)

3.98 (96)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Brandwatch

Top features

48/50

-   Access Controls/Permissions
-   Activity Dashboard
-   Activity Tracking
-   AI Copilot
-   API
-   Automated Scheduling
-   Benchmarking
-   Calendar Management
-   Campaign Analytics
-   Campaign Management
-   Campaign Scheduling
-   Charting
-   Commenting/Notes
-   Competitor Monitoring
-   Content Library
-   Content Management
-   Customizable Branding
-   Customizable Reports
-   Dashboard
-   Dashboard Creation
-   Data Import/Export
-   Data Visualization
-   Engagement Tracking
-   Generative AI
-   Influencer Tracking
-   Keyword Tracking
-   Lead Attribution
-   @mentions
-   Monitoring
-   Multi-Channel Data Collection
-   Multi-Channel Management
-   Multi-Channel Marketing
-   Performance Metrics
-   Post Scheduling
-   Real-Time Analytics
-   Real-Time Data
-   Real-Time Monitoring
-   Real-Time Reporting
-   Reporting/Analytics
-   Reporting & Statistics
-   Search/Filter
-   Sentiment Analysis
-   Social Advertising
-   Social Media Integration
-   Social Media Monitoring
-   Social Performance Management
-   Social Promotion
-   Tagging
-   Third-Party Integrations
-   Trend Analysis

[See all features](https://www.capterra.com/p/277011/Brandwatch/#features)

Meltwater

40/50

-   Access Controls/Permissions
-   Activity Dashboard
-   Activity Tracking
-   AI Copilot
-   API
-   Automated Scheduling
-   Benchmarking
-   Calendar Management
-   Campaign Analytics
-   Campaign Management
-   Campaign Scheduling
-   Charting
-   Commenting/Notes
-   Competitor Monitoring
-   Content Library
-   Content Management
-   Customizable Branding
-   Customizable Reports
-   Dashboard
-   Dashboard Creation
-   Data Import/Export
-   Data Visualization
-   Engagement Tracking
-   Generative AI
-   Influencer Tracking
-   Keyword Tracking
-   Lead Attribution
-   @mentions
-   Monitoring
-   Multi-Channel Data Collection
-   Multi-Channel Management
-   Multi-Channel Marketing
-   Performance Metrics
-   Post Scheduling
-   Real-Time Analytics
-   Real-Time Data
-   Real-Time Monitoring
-   Real-Time Reporting
-   Reporting/Analytics
-   Reporting & Statistics
-   Search/Filter
-   Sentiment Analysis
-   Social Advertising
-   Social Media Integration
-   Social Media Monitoring
-   Social Performance Management
-   Social Promotion
-   Tagging
-   Third-Party Integrations
-   Trend Analysis

[See all features](https://www.capterra.com/p/123153/Meltwater/#features)

### Recognition

Brandwatch is recognized as a top-rated tool in 1 Capterra Shortlist reports

Meltwater is recognized as a top-rated tool in 1 Capterra Shortlist reports

### Deployment & support

Brandwatch

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Meltwater

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Brandwatch

-   By Cision
-   Located in United States
-   Founded in 1867

Meltwater

-   By Meltwater
-   Located in Norway
-   Founded in 2001

## Popular Comparisons

[Brandwatch](https://www.capterra.com/p/277011/Brandwatch/)[4.22 (254)](https://www.capterra.com/p/277011/Brandwatch/reviews/)

vs

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4.1

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[Meltwater](https://www.capterra.com/p/123153/Meltwater/)[3.98 (96)](https://www.capterra.com/p/123153/Meltwater/reviews/)

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Contact vendor for pricing

Price

$199/month

4.0

Features

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4.0

Ease of Use

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[View full comparison](https://www.capterra.com/compare/121447-123153/Sprout-Social-vs-Meltwater)

[Brandwatch](https://www.capterra.com/p/277011/Brandwatch/)[4.22 (254)](https://www.capterra.com/p/277011/Brandwatch/reviews/)

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Contact vendor for pricing

Price

$199/month

3.9

Features

4.4

4.1

Ease of Use

4.7

[View full comparison](https://www.capterra.com/compare/149054-277011/Brand24-vs-Brandwatch)

[Meltwater](https://www.capterra.com/p/123153/Meltwater/)[3.98 (96)](https://www.capterra.com/p/123153/Meltwater/reviews/)

vs

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Contact vendor for pricing

Price

$249/month

4.0

Features

4.3

4.0

Ease of Use

3.8

[View full comparison](https://www.capterra.com/compare/123153-131274/Meltwater-vs-Sprinklr-Platform)

[Brandwatch](https://www.capterra.com/p/277011/Brandwatch/)[4.22 (254)](https://www.capterra.com/p/277011/Brandwatch/reviews/)

vs

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Contact vendor for pricing

Price

$249/month

3.9

Features

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4.1

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/121701-277011/HootSuite-vs-Brandwatch)

[Brandwatch](https://www.capterra.com/p/277011/Brandwatch/)[4.22 (254)](https://www.capterra.com/p/277011/Brandwatch/reviews/)

vs

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Contact vendor for pricing

Price

Contact vendor for pricing

3.9

Features

4.3

4.1

Ease of Use

4.5

[View full comparison](https://www.capterra.com/compare/167624-277011/Reputation-com-vs-Brandwatch)

[Brandwatch](https://www.capterra.com/p/277011/Brandwatch/)[4.22 (254)](https://www.capterra.com/p/277011/Brandwatch/reviews/)

vs

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Contact vendor for pricing

Price

$249/month

3.9

Features

4.3

4.1

Ease of Use

3.8

[View full comparison](https://www.capterra.com/compare/131274-277011/Sprinklr-Platform-vs-Brandwatch)

[Brandwatch](https://www.capterra.com/p/277011/Brandwatch/)[4.22 (254)](https://www.capterra.com/p/277011/Brandwatch/reviews/)

vs

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Contact vendor for pricing

Price

$199/month

3.9

Features

4.2

4.1

Ease of Use

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[View full comparison](https://www.capterra.com/compare/121447-277011/Sprout-Social-vs-Brandwatch)

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Contact vendor for pricing

Price

$244/month

3.9

Features

4.1

4.1

Ease of Use

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[View full comparison](https://www.capterra.com/compare/156926-277011/Thryv-vs-Brandwatch)

[Brandwatch](https://www.capterra.com/p/277011/Brandwatch/)[4.22 (254)](https://www.capterra.com/p/277011/Brandwatch/reviews/)

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Contact vendor for pricing

Price

Contact vendor for pricing

3.9

Features

4.4

4.1

Ease of Use

4.5

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