Digital Marketing Suite vs Klaviyo: Which is a better fit?

Kristi B.: My name is Kristi. I'm a sole proprietor with a small retail business. I am reviewing GoDaddy's Digital Marketing Suite today. And I give them a four out of five. Prior to leveraging GoDaddy's Digital Marketing Suite, I was using kind of a hodgepodge of different tools, Constant Contact, some Google products, a Managed WordPress site, and just needed to have some additional capabilities and have some of those things integrated under one umbrella. I chose Digital Marketing honestly because it was probably the easiest and turnkey product that I could find when I first started my business. Obviously, as we were scaling up, there were a lot of things that we knew how to do but a lot that we didn't, and this tool really helped pull everything under one roof. It had an app. It had all of the pieces that we needed to be able to integrate together and really launch quickly. It was really easy to get started with Digital Marketing. There was really no issue in getting things set up. It was pretty intuitive. I didn't need any outside support in order to do it. It was pretty straightforward. Yeah, the advice that I would give is just to understand where your business might be in a few months and how that might impact the tools that you end up using. This is a really great product. As you get out the door and you're buying your domain, it's very, very easy to be able to then turn and implement this, just making sure that you're able to leverage a tool and scale.

Steve: My name's Steve, I'm the marketing manager at Base London footwear company. And I'm giving Klaviyo five stars. Before Klaviyo, we were using Mailchimp. It was okay to begin with, but we found we outgrew it. The functionality that we needed wasn't quite there for the customer data platform perspective. Also, the editing of the templates was a little bit rudimentary. Good platform, but we just needed to scale up. The reasons we went for Klaviyo. It had great integrations with Magento, which we were with at the time. We're now with Shopify, even better integrations with that. It had very flexible pricing model. It had an incredibly easy to use drag and drop editor. And it was especially good at editing for mobile first. But yeah, it just had a lot of features. And like I said, the price, the scaling price, made it easy to get on board with and then grow with as time goes on. It was incredibly easy to onboard Klaviyo. They have very detailed help articles on how to transition from something like Mailchimp, which I think a lot of people do. So importing all the customer data was very simple. Then I believe it was just a bit of code I think to add to Magento. On Shopify, it's even easier. I think that there's a Shopify plugin for it. So there wasn't really any dev work needed. I think it was all done in-house. First of all, Klaviyo is an incredible platform regardless of your business size, whether you are a small, medium business or an enterprise level. The flexible pricing makes it incredibly easy to start. It's very intuitive. There's a huge amount of features, that I don't even use yet. But as far as scheduling campaigns and stuff and building templates, pop-ups, managing your customer data, it's all there. And one of the best things about them is that they continually innovate and they seem to bring new features for no extra cost all the time. One thing I would say be careful of is as they introduce SMS, it is very easy to go over your usage, so be careful of that. But again, if you get bumped up automatically to another pricing level, you can just knock it down again the next month. So it is very flexible, very easy to use and I thoroughly recommend it.