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Digital Marketing Suite vs iContact: Which is a better fit?

Updated on January 5th, 2025
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Summary
Key features rated by users
Features selected based on 14,560 reviews from Email Marketing users.
% Fit
Missing features
Not enough reviews
Feature ratings
Email Campaign Management
4.2
Campaign Scheduling
NA
Activity Dashboard
NA
Customizable Branding
NA
Mobile Optimization
4.5
% Fit
Not enough reviews
Feature ratings
Email Campaign Management
4.7
Campaign Scheduling
4.9
Activity Dashboard
--
Customizable Branding
4.8
Mobile Optimization
4.8
User satisfaction
4.3
User reviews80
Ease of use
4.3
Functionality
4.2
Value for money
4.3
Customer support
4.2
4.5
User reviews605
Ease of use
4.4
Functionality
4.3
Value for money
4.4
Customer support
4.6
Price starts from
Monthly subscription
Free version
Free trial
Monthly subscription
Free version
Free trial
Best for

Digital Marketing Suite lets you easily create beautiful, full-color emails with no technical or design skills.

iContact is perfect for small businesses, entrepreneurs, marketers, agencies, & high-volume sender w/ 25k-500K subscribers. Nonprofits, EDUs, financial services, event mgrs, and many more love us!

User reviews
pros & cons
1 / 4
View Reviews
1 / 4
View Reviews
Video reviews
video-602b608b-3035-499b-d679-08dc3d706756
Kristi B
Comms
4.0

Kristi B.: My name is Kristi. I'm a sole proprietor with a small retail business. I am reviewing GoDaddy's Digital Marketing Suite today. And I give them a four out of five. Prior to leveraging GoDaddy's Digital Marketing Suite, I was using kind of a hodgepodge of different tools, Constant Contact, some Google products, a Managed WordPress site, and just needed to have some additional capabilities and have some of those things integrated under one umbrella. I chose Digital Marketing honestly because it was probably the easiest and turnkey product that I could find when I first started my business. Obviously, as we were scaling up, there were a lot of things that we knew how to do but a lot that we didn't, and this tool really helped pull everything under one roof. It had an app. It had all of the pieces that we needed to be able to integrate together and really launch quickly. It was really easy to get started with Digital Marketing. There was really no issue in getting things set up. It was pretty intuitive. I didn't need any outside support in order to do it. It was pretty straightforward. Yeah, the advice that I would give is just to understand where your business might be in a few months and how that might impact the tools that you end up using. This is a really great product. As you get out the door and you're buying your domain, it's very, very easy to be able to then turn and implement this, just making sure that you're able to leverage a tool and scale.

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video-8404347c-f54b-4749-7e88-08d9e6a828c2
Mary G
Director of Education
5.0

Mary G.: Hi, my name's Mary. I'm a Director of Education. I am giving a five star review for iContact and for more details, click below. Our past product was Mailchimp and it just wasn't customizable enough for what we needed. It didn't give us as many options to change the layout, or make columns, or individualize the emails as much as we really wanted for our brand. We chose iContact primarily because of how customizable it is. You have the option to change, not only fonts and colors, but the actual layout of the emails. You can make columns, you can put in blocks and dividers, and it's very customizable to match your brand. The other reason we chose it was we were looking for a platform that would have minimal junk pickup, I guess I would call it. Our members from some of our platforms we have tried in the past, our emails ended up in junk automatically, just because they were coming from that brand and iContact seems to have a better reputation with the junk sorters in emails. iContact was super are easy to get started with. Implementation was a breeze. We didn't even need their customer support to get going, really. It's very user intuitive. Non-designers can make emails look beautiful in iContact and uploading a member list is literally at a of a button. I highly recommend pursuing iContact. I haven't found a single fault with their program. It's user-friendly. It makes beautiful emails and honestly the price point is pretty fair as well.

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User interface
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1 Video
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1 Video
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4 screenshots
Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

Logo Img
--%
Logo Img
--%
A/B Testing
207
Important
Activity Dashboard
388
Important

Digital Marketing Suite

16/44
  • Activity Dashboard
  • AI Content Creation
  • API
  • Campaign Analytics
  • Campaign Scheduling
  • Click Tracking
  • Customer Journey Mapping
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Drip Campaigns
  • Email Sequences
  • Email Tracking
  • Engagement Tracking
  • GDPR Compliance
  • HTML Editor
  • Lead Capture
  • Multi-Channel Marketing
  • Multi-Language
  • Newsletter Management
  • Personalization
  • Preview Functionality
  • Process/Workflow Automation
  • Product Recommendations
  • Real-Time Analytics
  • ROI Tracking
  • Third-Party Integrations
  • A/B Testing
  • Autoresponders
  • CAN-SPAM Compliance
  • Contact Management
  • Customizable Fields
  • Dynamic Content
  • Email Campaign Management
  • Event Triggered Actions
  • Image Library
  • Landing Pages/Web Forms
  • List Management
  • Mobile Optimization
  • Reporting/Analytics
  • Subscriber Management
  • Template Management
  • WYSIWYG Editor
See All features
Hide Email Marketing Software Features -

iContact

Top Features
30/44
Show Email Marketing Software Features +
Digital Marketing Suite
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
iContact
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Digital Marketing Suite
  • By GoDaddy
  • Located in United States
  • Founded in 1999
iContact
  • By iContact
  • Located in United States
  • Founded in 2003
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