# BrightLocal Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about BrightLocal Software - reviews, pricing plans, popular comparisons to other SEO products and more.

Source: https://www.capterra.com/compare/127616-182621/SEO-PowerSuite-vs-BrightLocal

---

# 

 BrightLocal Software Review 2026: Features, Integrations, Pros & Cons

Last updated on March 13, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Users](#users)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews)

BrightLocal

## What is BrightLocal?

BrightLocal gives you the tools to rank higher, improve your reputation, and generate more traffic and leads from local search. 5,000+ innovative agencies and brands like iProspect, Mediacom, Hilton, and Ikea trust BrightLocal to improve their local search visibility through its industry-leading platform for local search. These companies achieve this through BrightLocal's SEO Audits and Reports, Local Listing Service and Management Tools, and Online Reputation Management solution.

## What is BrightLocal used for?

[SEO](https://www.capterra.com/seo-software/)[Local SEO Tools](https://www.capterra.com/local-seo-tools-software/)

Overall rating

Based on 281 user reviews

Reviews sentiment

Positive

99%

Neutral

0%

Negative

1%

Starting price

$39

Other, Per Month

Free trial  
available

Capterra Shortlist charts the highest-rated and most popular products...

Our "Best of" badge program showcases products with the highest ratings...

Our "Best of" badge program showcases products with the highest ratings...

Do you work for BrightLocal?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.brightlocal.com&name=BrightLocal)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### BrightLocal

4.8 (281)

VS.

[4.6 (2,315)](https://www.capterra.com/p/151962/SEMrush/reviews/)

Starting Price

$39

Other, Per Month

Starting Price

$139.95

Flat Rate, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.6 (281)

Ease Of Use

4.3 (40)

Value For Money

4.8 (263)

Value For Money

4.2 (40)

Customer Service

4.9 (270)

Customer Service

4.4 (40)

## BrightLocal alternatives

[4.7 (297)](https://www.capterra.com/p/142169/SE-Ranking/reviews/)

Starting price

$103.20

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

97%

of reviewers

rated it above 4 stars

[4.8 (28)](https://www.capterra.com/p/235980/GMB-Reporting-Tool/reviews/)

Starting price

$4.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

100%

of reviewers

rated it above 4 stars

Highest Rated

[Paige](https://www.capterra.com/p/10034521/Paige/)

[5.0 (40)](https://www.capterra.com/p/10034521/Paige/#reviews)

Starting price

$99.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

100%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/10034521/Paige/)

[AccuRanker](https://www.capterra.com/p/149278/AccuRanker/)

[4.9 (330)](https://www.capterra.com/p/149278/AccuRanker/reviews/)

Starting price

$109.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

99%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/149278/AccuRanker/)

[View all alternatives](https://www.capterra.com/p/182621/BrightLocal/alternatives/)

## Who uses BrightLocal?

Based on Capterra reviews from the past 5 years

Talk to a software expert

to get a free software list  
tailored to your business needs

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

Keyword Rank Tracking

4.8 (103)

60.19% of 103 reviewers that rated this feature as important or highly important

With this capability, you can monitor keyword rankings across local areas and suburbs. Users think the GEO Grid and local search grid are especially helpful for tracking performance, and they value the accuracy, ease of use, and reporting options for local SEO.

Dashboard

4.8 (100)

50.00% of 100 reviewers that rated this feature as important or highly important

The dashboard gives you a unified view of all your data, including keyword rankings, analytics, and citations. Reviewers appreciate its intuitive navigation, clear overview, and ease of use, which makes managing multiple clients and locations straightforward and efficient.

Competitive Analysis

4.7 (98)

56.12% of 98 reviewers that rated this feature as important or highly important

BrightLocal enables you to analyze competitors’ strategies, citation profiles, and ranking gaps. Reviewers indicate that daily monitoring and detailed reports help them identify opportunities, adjust strategies, and compare performance, though some mention setup could be more intuitive.

Localization Automation

4.7 (92)

52.17% of 92 reviewers that rated this feature as important or highly important

BrightLocal helps you automate citation creation and local search monitoring, saving time and simplifying tasks. Some reviewers find the automation valuable for boosting local visibility, tracking results, and freeing up time for other business activities.

Audit Management

4.7 (82)

52.44% of 82 reviewers that rated this feature as important or highly important

BrightLocal offers comprehensive audit tools that help you pinpoint issues with business listings, NAP details, and competitor rankings. Reviewers appreciate the clear, actionable reports and visuals, which make it easy to present findings and track improvements for clients.

Keyword Research Tools

4.4 (81)

43.21% of 81 reviewers that rated this feature as important or highly important

Platforms that assist marketers in identifying relevant keywords for their content, websites, or advertising campaigns

BrightLocal 33 features

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Application programming interface that allows for integration with other systems/databases

BrightLocal offers comprehensive audit tools that help you pinpoint issues with business listings, NAP details, and competitor rankings. Reviewers appreciate the clear, actionable reports and visuals, which make it easy to present findings and track improvements for clients.

Discover the total number of backlinks, referring domains, and referring IPs going to a domain

BrightLocal enables you to analyze competitors’ strategies, citation profiles, and ranking gaps. Reviewers indicate that daily monitoring and detailed reports help them identify opportunities, adjust strategies, and compare performance, though some mention setup could be more intuitive.

Add customized logos and colors to align with company branding

Alter the layout and content of reports

Pre-designed layouts that can be customized to match preferences and requirements

The dashboard gives you a unified view of all your data, including keyword rankings, analytics, and citations. Reviewers appreciate its intuitive navigation, clear overview, and ease of use, which makes managing multiple clients and locations straightforward and efficient.

Discover the ranking of business based on location-specific keywords at the zip level

Integration with Google Analytics to track and report website traffic

With this capability, you can monitor keyword rankings across local areas and suburbs. Users think the GEO Grid and local search grid are especially helpful for tracking performance, and they value the accuracy, ease of use, and reporting options for local SEO.

Platforms that assist marketers in identifying relevant keywords for their content, websites, or advertising campaigns

Track and monitor a specific set of keywords

Create, edit, and monitor product or property details displayed on listing websites (i.e. agency websites, third party listing sites)

BrightLocal helps you automate citation creation and local search monitoring, saving time and simplifying tasks. Some reviewers find the automation valuable for boosting local visibility, tracking results, and freeing up time for other business activities.

Unique word that contains letters or numbers that identifies specific campaigns

Observe and track the demand, usage, progress or quality of a system, product, or user

Manage and support multiple locations

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

View and track pertinent metrics to find patterns and gain insights from data

Monitor and manage customers' perceptions about a business, product, or service

Track and monitor reviews of products or services

Set a time to generate routine reports automatically

Identifying problems across various website data points that can prevent the site from ranking on Google and other search engines

Optimize and manage the search engine optimization efforts for a website or digital content

Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.

Set up connections to third-party platforms to improve business processes

Manage user accounts, profiles, roles, permissions, and other details across applications, devices or networks

Collect and analyze traffic data about website visitors

Track and analyze information regarding website visitors

Get Advice

We can help you find the software with the features you need.

Features

4.7 (281)

4.7

Based on 281 reviews

## Pricing

Value for money

4.8 (263)

Free Trial

[View pricing plan details](https://www.capterra.com/p/182621/BrightLocal/pricing/)

Track Plan

$39.00

Other,Per Month

It includes:

-   Track local rankings
-   Audit citations, GBP, and on-site SEO
-   Monitor GBP and website performance
-   Competitor insights
-   Customizable white-label reports & emails
-   Agency Lead Generator
-   Citation Builder (pay as you go)

Manage Plan

$49.00

Other,Per Month

It includes:

-   Track local rankings
-   Audit citations, GBP, and on-site SEO
-   Monitor GBP and website performance
-   Competitor insights
-   Customizable white-label reports & emails
-   Agency Lead Generator
-   Citation Builder (pay as you go)
-   Sync business data across Google, Bing, Facebook, and Apple
-   Supress external edits
-   Schedule GBP Posts
-   Bulk post to multiple GBP listings

Grow Plan

$59.00

Other,Per Month

It includes:

-   Track local rankings
-   Audit citations, GBP, and on-site SEO
-   Monitor GBP and website performance
-   Competitor insights
-   Customizable white-label reports & emails
-   Agency Lead Generator
-   Citation Builder (pay as you go)
-   Sync business data across Google, Bing, Facebook, and Apple
-   Supress external edits
-   Schedule GBP Posts
-   Bulk post to multiple GBP listings
-   Monitor and respond to reviews
-   Run review generation campaigns
-   Create a review widget for your site

Value for money

4.8 (263)

4.8

Based on 263 reviews

## Integrations

[

Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[

Meta for Business](https://www.capterra.com/p/213257/Facebook/)[

AgencyAnalytics](https://www.capterra.com/p/158746/Agency-Analytics/)

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

4.9 (270)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.9 (270)

4.9

Based on 270 reviews

## User reviews

Overall rating

4.8

Based on 281 reviews

Filter by rating

5(247)

4(30)

3(1)

2(0)

1(3)

Mentioned topic

Sorted by most recent

Dan A.

Chief Operating Officer

Law Practice

### "BrightrLocal - Kickied off our second citations campaign "

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

February 19, 2026

Just completed the startup process for our second citation builder campaign with BrightLocal. I'm a stickler for accuracy and good process so BrightLocal was an excellent fit for me and our business. Big shout out to Aljon who was very responsive in reaching out to me within 24 hours after I kicked off to campaign to discuss our requirements and work with me to answer all my questions and clarify how various aggregators and listing companies work. We traded back and forth three or four emails - each one with details and recommendations from Aljon on the best way to proceed to enhance our online presence and SEO. There was no upselling - only straight talk and professionalism. After the first campaign, we saw our leads increase so I'm confident we will see better results after we complete the second campaign for our second location. Both campaigns with BrightLocal have exceeded my expectations and the way Aljon and his colleagues work shows me these folks and this company really care about the customer.

Pros

Responsiveness Accuracy Great process and website Patience Excellent staff and support we bsite (pros and cons)

Cons

Some quirky website functionality on the mobile platform but otherwise well designed. For example when I tried to customize dashboard, it would not save.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

PH

Peggy H.

Head of SEO

Marketing and Advertising

### "An Affordable Way to Build Citations"

5.0

Overall Rating

5.0

5.0

Ease of Use

3.0

3.0

Features

3.0

3.0

Customer Service

5.0

5.0

Likelihood to Recommend

8/10

December 26, 2025

For the most part, the platform is affordable, effective and the support is helpful. Anytime we have had an issue, someone has responded quickly.

Pros

Fast response rate from the team when we need assistance. It is a more affordable way to build citations for SEO than many other options.

Cons

The citation builder can be somewhat confusing. When you first begin using the service, you don't realize that it takes several steps to get a new location started. You think that you have started building citations, but you have to check back after you first begin the process.

Alternatives considered

[Yext](https://www.capterra.com/p/140176/Yext/)

Reasons for choosing BrightLocal

The citation listing services were more appealing and more cost effective

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Mike W.

Owner

Professional Training & Coaching

### "Fantastic experience"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

December 22, 2025

Fantastic experience overall and I would highly recommend this service to every business for their website.

Pros

I'm genuinely impressed with the level of service from BrightLocal. I made a mistake while creating my campaign and their team caught it, paused the workflows to confirm, and then resumed the work on my behalf after the correction was made. Highly recommend!

Cons

Some confusion around the best option for my business. BrightLocal offers a range of services that are incredibly helpful.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

RE

Ryan E.

Owner

Marketing and Advertising

### "Marion Keepsake Kottage"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

June 25, 2025

I do love it right now, it is helping me with my clients. I wish I could afford to do more and know more about the services

Pros

Great help and excited for this continuance of my listings being updated, it’s prompt. Love the support them.

Cons

Not much as this time. I will get back to you on that if I get something to complain about at some point.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Response from Vendor

July 21, 2025

Thanks so much for the amazing 5-star review! It's great to hear that BrightLocal is helping you manage your listings and support your client, it's exactly what we're here for! I'm also glad you’ve found our support helpful and our service prompt. That means a lot to us! If you ever want to explore more of what we offer or have questions about any of our tools, just reach out, we’d love to help you get even more value from your subscription. And no worries on the "Cons", we’re always here if anything comes up, and we truly appreciate the open feedback. Thanks again for being part of the BrightLocal community!

SH

Stuart H.

Owner

Photography

### "Great Experience"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

June 18, 2025

Excellent so far. I'm just getting started with BrightLocal and the initial experience has been excellent. The potential to expand using their services is very good.

Pros

Very pro-active with communications and clarifications. I was looking to get a handle on my website citations and didn't know where to start. The BrightLocal team reached out to me before starting the initial audit to make sure that I was on the right path. That was comforting and made a big difference. The online guides were very helpful also

Cons

Getting started was a little confusing. I was not sure which service I should start with. The online tutorials helped, but it was still a bit mysterious for a newbie.

Alternatives considered

[Moz Local](https://www.capterra.com/p/116352/Moz-Pro/)

Reasons for choosing BrightLocal

BrightLocal allows me to own the citations.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Response from Vendor

July 21, 2025

Thank you so much for your kind and detailed review. We are really glad to hear that your first experience with BrightLocal has been a great one. It is especially nice to know that our team reached out at the right time and helped guide you through the process. We are all about making sure our customers feel supported and confident from the start. We understand that getting started can be a bit confusing, especially when there are so many tools and options to choose from. It is great to hear that the tutorials and guides were helpful, and we appreciate your honest feedback. We are always looking for ways to make things easier and clearer for new users. Thanks again for choosing BrightLocal and for trusting us with your local SEO journey. Harry Customer Support Team Manager

SS

Set S.

Web designer and SEO consultancy

Medical Practice

### "BrightLocal review"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

June 2, 2025

Overall I am happy with the tools. One of the best tools in the market to manage Google Business accounts.

Pros

Easy to use. All in one services to track your local grid listings and manage GMB. Also a good tool to run local citations campaigns.

Cons

Need to spend more than just a standard tariff plan to unlock descent amount of options. Need to use additional tools like GMB Everywhere to see some additional data. Need to pay a lot more to unlock Review management options.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Response from Vendor

June 5, 2025

Hi there, Thanks so much for your detailed review! I’m really glad to hear that you find BrightLocal easy to use and effective for tracking local rankings, managing Google Business Profiles, and running citation campaigns. Your feedback about needing to upgrade for certain features and relying on additional tools like GMB Everywhere is really helpful. We’re always working to improve the platform and make key functionality—like review management—more accessible and integrated. Hearing that you're overall happy with the tools means a lot to us, and we’re grateful for your support. – Harry, Customer Support Team Manager

AW

Aaron W.

Copywriter Specialist

Marketing and Advertising

### "Great customer service and exceptional features"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

June 28, 2024

The customer service team was great at resolving queries, and the content is exceptional on the website.

Pros

I like how many features BrightLocal presents and all the different ways you can see how your website adds up with LocalSEO

Cons

The graphs are a little bit clunky, and the visuals can be a bit overwhelming, but the customer service team was great at resolving my queries.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Response from Vendor

July 3, 2024

Thank you for sharing your feedback with us! We're thrilled to hear that you appreciate the numerous features BrightLocal offers for Local SEO analysis. Your feedback about the graphs and visuals is noted, and we're continuously working to improve user experience in these areas. We're glad that our customer service team could provide you with great support and resolve your queries effectively. At BrightLocal, we strive to deliver exceptional content and service to ensure our customers have the best experience possible. If you have any further suggestions or feedback on how we can enhance our platform, please don't hesitate to let us know. We value your input and look forward to serving you even better in the future. Harry Customer Support Team Lead

RT

Reilly T.

Marketing Specialist

Consumer Services

### "Great Company with Professional Services"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

June 27, 2024

Our team always receives fast and professional services.

Pros

Brightlocal always delivers timely and professional services

Cons

Not any cons to list.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Response from Vendor

July 3, 2024

Thank you for your kind words and for highlighting your positive experience with our services at Brightlocal! We're delighted to hear that our team consistently meets your expectations with timely and professional service delivery. At Brightlocal, we prioritize customer satisfaction and aim to provide exceptional service at every interaction. If there's anything more we can do to enhance your experience or if you have any further feedback to share, please feel free to get in touch. We greatly appreciate your business and look forward to continuing to serve you with excellence. Harry Customer Support Team Leader

ZP

Zach P.

Director

Internet

### "Great software, great support, great company"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

June 25, 2024

Pros

Easy of use and after sales support. Theres every tool that you need in one place

Cons

Notning

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Response from Vendor

July 3, 2024

Thank you so much for your glowing review! We're thrilled to hear that you find our software easy to use and that our after-sales support has met your expectations. At BrightLocal, we strive to provide a seamless experience by ensuring all the tools you need are conveniently located in one place. If you have any suggestions or further feedback on how we can continue to improve, please don't hesitate to reach out to us. We're committed to delivering excellence and look forward to serving you again. Harry Customer Support Team Leader

HG

Helena G.

Managing Director

Marketing and Advertising

### "Review - June 24"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

0.0

0.0

Likelihood to Recommend

9/10

June 24, 2024

Very good. thank you for the great platform and the excellent support

Pros

Ranking features. Especially local SEO features

Cons

Reporting and reputation management is not ideal for us

Reasons for choosing BrightLocal

I use them all. Brightlocal is especially good for ranking monitoring

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Response from Vendor

July 3, 2024

Dear Helena Thank you for your review on June 24th. We’re thrilled you’re pleased with our ranking features, especially our local SEO tools. Your positive feedback is greatly appreciated. We understand that our reporting and reputation management features may not fully meet your needs. We're continuously working to improve, and your input is invaluable. Please feel free to share any specific suggestions with our support team. We're also delighted to hear that our platform and support team have met your expectations. Knowing our ranking monitoring stands out among the tools you’ve used is rewarding for us. Once again, thank you for choosing BrightLocal. We look forward to continuing to support your business and helping you achieve your goals. Harry Customer Support Team Leader

[View all Reviews](https://www.capterra.com/p/182621/BrightLocal/reviews/)

Popular comparisons

[Paige vs BrightLocal](https://www.capterra.com/compare/182621-10034521/BrightLocal-vs-Paige)[AccuRanker vs BrightLocal](https://www.capterra.com/compare/149278-182621/AccuRanker-vs-BrightLocal)[Semrush vs BrightLocal](https://www.capterra.com/compare/151962-182621/SEMrush-vs-BrightLocal)[SE Ranking vs BrightLocal](https://www.capterra.com/compare/142169-182621/SE-Ranking-vs-BrightLocal)

[Similarweb vs BrightLocal](https://www.capterra.com/compare/148472-182621/SimilarWeb-Pro-vs-BrightLocal)[Vendasta vs BrightLocal](https://www.capterra.com/compare/168614-182621/Vendasta-Platform-vs-BrightLocal)[Moz Local vs BrightLocal](https://www.capterra.com/compare/116352-182621/Moz-Pro-vs-BrightLocal) 

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