# Compare Direct Mail vs iContact 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Direct Mail and iContact based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/128355-221118/Direct-Mail-vs-iContact

---

# Direct Mail vs iContact Features and Cost Comparison

Last updated March 13th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

Direct MailiContact2/4 selected

[Direct Mail](https://www.capterra.com/p/128355/Direct-Mail/)[4.8 (162)](https://www.capterra.com/p/128355/Direct-Mail/reviews/)

[iContact](https://www.capterra.com/p/221118/iContact/)[4.5 (604)](https://www.capterra.com/p/221118/iContact/reviews/)

[## Direct Mail](https://www.capterra.com/p/128355/Direct-Mail/)[4.8 (162)](https://www.capterra.com/p/128355/Direct-Mail/reviews/)

Starting Price

$15.00/month

Value-for-Money

4.8

Functionality

4.6

Ease of Use

4.8

Customer Service

4.7

Reviews Sentiment

Based on [162 reviews](#user-reviews)

Positive

157

Neutral

5

Negative

0

[## iContact](https://www.capterra.com/p/221118/iContact/)[4.5 (604)](https://www.capterra.com/p/221118/iContact/reviews/)

Starting Price

$14.00/month

Value-for-Money

4.4

Functionality

4.2

Ease of Use

4.4

Customer Service

4.6

Reviews Sentiment

Based on [604 reviews](#user-reviews)

Positive

545

Neutral

50

Negative

9

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## Send this comparison chart to my inbox

### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.

What’s your intended use case?

## Summary

* * *

Key features rated by users

Features selected based on 14,491 reviews from email marketing software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

72%Fit

Missing features

Feature ratings

Email Campaign Management

4.9

Campaign Scheduling

4.9

Newsletter Management

NA

Email Tracking

4.6

Customizable Branding

4.3

73%Fit

Missing features

Feature ratings

Email Campaign Management

4.7

Campaign Scheduling

4.9

Newsletter Management

NA

Email Tracking

4.5

Customizable Branding

4.8

User satisfaction

User satisfaction

4.8

User reviews[162](https://www.capterra.com/p/128355/Direct-Mail/reviews/)

Ease of use

4.8

Functionality

4.6

Value for money

4.8

Customer support

4.7

User satisfaction

4.5

User reviews[604](https://www.capterra.com/p/221118/iContact/reviews/)

Ease of use

4.4

Functionality

4.2

Value for money

4.4

Customer support

4.6

Price starts from

Price starts from

$15Per User, Per Month

-   Free version
-   Free trial

Price starts from

$14Flat Rate, Per Month

-   Free version
-   Free trial

Best for

Best for

Individuals and small- to medium-sized businesses and organizations looking to expand their reach via easy-to-use email marketing.

Best for

iContact is perfect for small businesses, entrepreneurs, marketers, agencies, & high-volume sender w/ 25k-500K subscribers. Nonprofits, EDUs, financial services, event mgrs, and many more love us!

## User reviews

Pros & cons

TS

Thea S.

Freelancer

> "Increasing our email engagement aims at utilizing the customer data we already have to build a hyper-targeted segments to..."

[See full review](https://www.capterra.com/p/128355/Direct-Mail/#Capterra___6312907)

DJ

Doug J.

Principal, Author, Publisher

> "Only about 66% of my recipients actually do open the mail and I suspect that's because they're the message on cheri..."

[See full review](https://www.capterra.com/p/128355/Direct-Mail/#Capterra___6456488)

OR

Oscar R.

Owner

> "What i like most is the professional look for my emails."

[See full review](https://www.capterra.com/p/128355/Direct-Mail/#Capterra___6885914)

DJ

Doug J.

Principal, Author, Publisher

> "Organizing addresses can be cumbersome, copying from a previous list to a new one."

[See full review](https://www.capterra.com/p/128355/Direct-Mail/#Capterra___6456488)

FR

Franco R.

President

> "This makes DirectMail an excellent service for mass mailing"

[See full review](https://www.capterra.com/p/128355/Direct-Mail/#Capterra___6816865)

AM

Andy M.

owner

> "Nothing really jumps out as being difficult or hard to work out, in fact I cannot think of a single thing they could do to..."

[See full review](https://www.capterra.com/p/128355/Direct-Mail/#Capterra___6857362)

LG

Luc G.

Creative industry initiator

> "Simple and straightforward, great UI, awesome and hasslefree software!"

[See full review](https://www.capterra.com/p/128355/Direct-Mail/#Capterra___6886373)

RH

Robert H.

Owner

> "After switching my platforms on other operating systems I couldn\`t use it anymore."

[See full review](https://www.capterra.com/p/128355/Direct-Mail/#Capterra___6170455)

JR

John R.

admin

> "I love the support I get from \[sensitive content hidden\] , everytime I need help. "

[See full review](https://www.capterra.com/p/128355/Direct-Mail/#Capterra___7033618)

MF

Michael F.

Cinematographer and Career Coach

> "I have to struggle to come up with something."

[See full review](https://www.capterra.com/p/128355/Direct-Mail/#Capterra___6201642)

DJ

Doug J.

Principal, Author, Publisher

> "Help people proved very helpful a few years back when I was trying to install my smtp Account."

[See full review](https://www.capterra.com/p/128355/Direct-Mail/#Capterra___6456488)

AK

Andrew K.

Managing editor

> "One or two people on an opt in mailing list can hit the spam button and I am threatened with a warning that I am sending..."

[See full review](https://www.capterra.com/p/128355/Direct-Mail/#Capterra___3391801)

Mark L.

Lay Pastor

> "There's a really elegant mixture of cloud-based services (the email sending and report viewing) and native application."

[See full review](https://www.capterra.com/p/128355/Direct-Mail/#Capterra___6126789)

MR

Marco R.

Web Developer

> "Not so easy to customize."

[See full review](https://www.capterra.com/p/128355/Direct-Mail/#Capterra___6080102)

FR

Franco R.

President

> "Support is efficient and updates come regularly."

[See full review](https://www.capterra.com/p/128355/Direct-Mail/#Capterra___6816865)

SP

Sheri P.

HSE Manager

> "Not used enough at my organization to warrant training and cost"

[See full review](https://www.capterra.com/p/128355/Direct-Mail/#Capterra___4177266)

AB

Andrei B.

Branch Manager

> "Automation for you campaigns saves you a lot of time and is a great feature that all email marketing apps should have."

[See full review](https://www.capterra.com/p/128355/Direct-Mail/#Capterra___6280750)

AR

Abdelaziz R.

Social Media Manager

> "Customer service is difficult to reach when needed!"

[See full review](https://www.capterra.com/p/128355/Direct-Mail/#Capterra___4105630)

VR

Verified Reviewer

CEO

> "Some of the key features and benefits of Direct Mail include:- Easy to use and intuitive interface: Direct Mail's..."

[See full review](https://www.capterra.com/p/128355/Direct-Mail/#Capterra___4558778)

SA

Sayre A.

Author

> "There aren't many cons to this software, but one that does stand out for my use is that the open rate percentage and click..."

[See full review](https://www.capterra.com/p/128355/Direct-Mail/#Capterra___2877302)

AB

Andrei B.

Branch Manager

> "Optimizing the emails for mobile view is a must nowadays and Direct Mail does this without any troubles."

[See full review](https://www.capterra.com/p/128355/Direct-Mail/#Capterra___6280750)

RJ

Rajesh J.

Business Owner

> "Currently we are not able to have put the excel format inside the body of the campaign."

[See full review](https://www.capterra.com/p/128355/Direct-Mail/#Capterra___2872490)

JH

Jason H.

REALTOR

> "Easy contact management"

[See full review](https://www.capterra.com/p/128355/Direct-Mail/#Capterra___7005675)

SA

Sayre A.

Author

> "It keeps me from obsessing over things which can sometimes cause me to nit pick something that doesn't need to be picked at."

[See full review](https://www.capterra.com/p/128355/Direct-Mail/#Capterra___2877302)

JH

Jason H.

REALTOR

> "Easy to use"

[See full review](https://www.capterra.com/p/128355/Direct-Mail/#Capterra___7005675)

SK

Stephen K.

Editor & Publisher

> "They really come after you when you violate their spam criteria. "

[See full review](https://www.capterra.com/p/128355/Direct-Mail/#Capterra___2889639)

RH

Robert H.

Owner

> "Has a lot of features that ease my workflow."

[See full review](https://www.capterra.com/p/128355/Direct-Mail/#Capterra___6170455)

DP

Dave P.

Global PR Director

> "it does crash at least once a week, but that's the only downside."

[See full review](https://www.capterra.com/p/128355/Direct-Mail/#Capterra___2872392)

RH

Robert H.

Owner

> "Extremely fast for editing and creating the email campaigns."

[See full review](https://www.capterra.com/p/128355/Direct-Mail/#Capterra___6170455)

BL

Bill L.

Owner

> "Difficult to understand layout schema."

[See full review](https://www.capterra.com/p/128355/Direct-Mail/#Capterra___2275600)

AB

Andrei B.

Branch Manager

> "Managing the contacts is easy, importing them easy and sending the email easy again."

[See full review](https://www.capterra.com/p/128355/Direct-Mail/#Capterra___6280750)

JB

Jeni B.

Director of Marketing and Communications

> "Customer Service when you have a problem."

[See full review](https://www.capterra.com/p/128355/Direct-Mail/#Capterra___2642675)

JA

Joseph A.

IT Expert

> "Direct Mail has incredible features that make email marketing so good."

[See full review](https://www.capterra.com/p/128355/Direct-Mail/#Capterra___6298189)

AM

Andrea M.

owner

> "really hard to find something I don't like"

[See full review](https://www.capterra.com/p/128355/Direct-Mail/#Capterra___2871851)

[View Reviews](https://www.capterra.com/p/128355/Direct-Mail/reviews/)

AA

Adegboyega A.

Ticketing Agent

> "With iContact, I am able to create, customize and send high volume outbound marketing emails which generate quality leads."

[See full review](https://www.capterra.com/p/221118/iContact/#Capterra___6391896)

Ilysse R.

Project Manager

> "We had some challenges with proving that our email list was all customers who had opted in."

[See full review](https://www.capterra.com/p/221118/iContact/#Capterra___6644031)

FI

Folukemi I.

Head, Social Media

> "iContact makes it super easy for me to create and customize marketing emails for 24/7 via unlimited free templates."

[See full review](https://www.capterra.com/p/221118/iContact/#Capterra___6447511)

CH

Chloe H.

Marketer

> "Sometimes the tracking can be thrown off when it comes to the analytics"

[See full review](https://www.capterra.com/p/221118/iContact/#Capterra___6225754)

NL

Nicholas L.

Operations Manager

> "Using iContact for composing, sending and monitoring promotional emails has been invaluable to us for many years."

[See full review](https://www.capterra.com/p/221118/iContact/#Capterra___6542724)

MK

Maura K.

Communications Cordinator

> "Having difficulty managing old e-mails that are in the data base. "

[See full review](https://www.capterra.com/p/221118/iContact/#Capterra___3764633)

GG

George G.

Sales and Marketing Specialist

> "I have found iContact to do everything we want to do including future data emails and segment lists all at a very..."

[See full review](https://www.capterra.com/p/221118/iContact/#Capterra___6488319)

Sunitha H.

NATIONAL SCHOOL FEEDING PROGRAM FACILITATOR

> "I don't like the cost of iContact, as it can be quite expensive for businesses with limited budgets."

[See full review](https://www.capterra.com/p/221118/iContact/#Capterra___4628656)

AG

Adam G.

Full Stack Developer

> "iContact enables us to reach the targeted audience by creating, customizing and sending outbound marketing emails."

[See full review](https://www.capterra.com/p/221118/iContact/#Capterra___6157724)

VR

Verified Reviewer

Senior Sales Executive

> "We weren't able to make our emails look quite as polished as we might have liked.3)"

[See full review](https://www.capterra.com/p/221118/iContact/#Capterra___4598507)

SW

Samuel W.

Agribusiness Manager

> "Through iContact, I am able to automatically create, personalize and send high volume outbound marketing emails."

[See full review](https://www.capterra.com/p/221118/iContact/#Capterra___4995916)

MK

Meghann K.

Marketing Administrator

> "For example, it's impossible to edit a template."

[See full review](https://www.capterra.com/p/221118/iContact/#Capterra___3657268)

VR

Verified Reviewer

Designer

> "Contact management is easy to use, adding and deleting contacts and creating groups."

[See full review](https://www.capterra.com/p/221118/iContact/#Capterra___6480291)

VR

Verified Reviewer

Graphic Designer

> "Sometimes, icontact blocks you when you upload new databases, I know they want to keep a good reputation and make sure..."

[See full review](https://www.capterra.com/p/221118/iContact/#Capterra___2865873)

Ilysse R.

Project Manager

> "iContact is overall a very strong marketing platform for those looking to stay in contact with their customers."

[See full review](https://www.capterra.com/p/221118/iContact/#Capterra___6644031)

EL

Erin L.

Marketing Manager

> "Compared to its competitors, iContact is a bit on the expensive side and the entry-level subscription misses out on a few..."

[See full review](https://www.capterra.com/p/221118/iContact/#Capterra___2635030)

PT

Pankaj T.

Supply Chain Officer

> "iContact really helps in maintainin contacts for survey and marketing purposes."

[See full review](https://www.capterra.com/p/221118/iContact/#Capterra___6311956)

Lane C.

Marketing Director

> "Do not have great focus on global enterprise corporations."

[See full review](https://www.capterra.com/p/221118/iContact/#Capterra___3543669)

Bill Laurel P.

Medical Laboratory Technicians

> "The analytics feature is especially helpful, as I can keep tabs on who opened my emails, and from that data, I can make..."

[See full review](https://www.capterra.com/p/221118/iContact/#Capterra___4667107)

MD

Manu D.

Owner

> "Don't give your creditcard number to these people!"

[See full review](https://www.capterra.com/p/221118/iContact/#Capterra___3192978)

Abraham B.

Copywriter and Graphic Design

> "I love the drop and drag features where you can create an amazing design to send out."

[See full review](https://www.capterra.com/p/221118/iContact/#Capterra___6259163)

EL

Erin L.

Marketing Manager

> "We’ve also experienced slow load times as a downside - a big issue when time is money."

[See full review](https://www.capterra.com/p/221118/iContact/#Capterra___2635030)

CB

Collin B.

Enterprise Account Executive

> "iContact streamlines the entire process of email marketing by allowing me to create and send high volume personalized..."

[See full review](https://www.capterra.com/p/221118/iContact/#Capterra___4831045)

DA

Daniel A.

Marketing Manager

> "Can get cluttered if you are sending a bunch of emails."

[See full review](https://www.capterra.com/p/221118/iContact/#Capterra___2788503)

[View Reviews](https://www.capterra.com/p/221118/iContact/reviews/)

## User interface

[Direct Mail](https://www.capterra.com/p/128355/Direct-Mail/)

4.78 (162)

[iContact](https://www.capterra.com/p/221118/iContact/)

4.48 (604)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

A/B Testing

207

Important

Activity Dashboard

150

Important

AI Copilot

120

Important

Direct Mail

27/45

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   API
-   Autoresponders
-   Campaign Analytics
-   Campaign Scheduling
-   CAN-SPAM Compliance
-   Click Tracking
-   Contact Management
-   Customer Journey Mapping
-   Customer Segmentation
-   Customer Surveys
-   Customizable Branding
-   Customizable CTAs
-   Customizable Fields
-   Drip Campaigns
-   Dynamic Content
-   Email Campaign Management
-   Email Sequences
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   GDPR Compliance
-   Generative AI
-   HTML Editor
-   Image Library
-   Landing Pages/Web Forms
-   Lead Capture
-   List Management
-   Mobile Optimization
-   Multi-Channel Marketing
-   Multi-Language
-   Newsletter Management
-   Personalization
-   Preview Functionality
-   Product Recommendations
-   Real-Time Analytics
-   Reporting/Analytics
-   ROI Tracking
-   Subscriber Management
-   Template Management
-   Third-Party Integrations
-   Workflow Automation
-   WYSIWYG Editor

[See all features](https://www.capterra.com/p/128355/Direct-Mail/#features)

iContact

Top features

30/45

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   API
-   Autoresponders
-   Campaign Analytics
-   Campaign Scheduling
-   CAN-SPAM Compliance
-   Click Tracking
-   Contact Management
-   Customer Journey Mapping
-   Customer Segmentation
-   Customer Surveys
-   Customizable Branding
-   Customizable CTAs
-   Customizable Fields
-   Drip Campaigns
-   Dynamic Content
-   Email Campaign Management
-   Email Sequences
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   GDPR Compliance
-   Generative AI
-   HTML Editor
-   Image Library
-   Landing Pages/Web Forms
-   Lead Capture
-   List Management
-   Mobile Optimization
-   Multi-Channel Marketing
-   Multi-Language
-   Newsletter Management
-   Personalization
-   Preview Functionality
-   Product Recommendations
-   Real-Time Analytics
-   Reporting/Analytics
-   ROI Tracking
-   Subscriber Management
-   Template Management
-   Third-Party Integrations
-   Workflow Automation
-   WYSIWYG Editor

[See all features](https://www.capterra.com/p/221118/iContact/#features)

### Recognition

Direct Mail

Best Value Email MarketingSoftware (2022) 

iContact is recognized as a top-rated tool in 4 Capterra Shortlist reports

### Deployment & support

Direct Mail

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

iContact

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Direct Mail

-   By e3 Software
-   Located in United States
-   Founded in 2002

iContact

-   By iContact
-   Located in United States
-   Founded in 2003

## Popular Comparisons

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[Direct Mail](https://www.capterra.com/p/128355/Direct-Mail/)[4.78 (162)](https://www.capterra.com/p/128355/Direct-Mail/reviews/)

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[iContact](https://www.capterra.com/p/221118/iContact/)[4.48 (604)](https://www.capterra.com/p/221118/iContact/reviews/)

vs

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4.8

[View full comparison](https://www.capterra.com/compare/202338-221118/Gmail-vs-iContact)

[Direct Mail](https://www.capterra.com/p/128355/Direct-Mail/)[4.78 (162)](https://www.capterra.com/p/128355/Direct-Mail/reviews/)

vs

[MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,318)](https://www.capterra.com/p/136603/MailerLite/reviews/)

$15/month

Price

$12/month

4.6

Features

4.5

4.8

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/128355-136603/Direct-Mail-vs-MailerLite)

[iContact](https://www.capterra.com/p/221118/iContact/)[4.48 (604)](https://www.capterra.com/p/221118/iContact/reviews/)

vs

[MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,318)](https://www.capterra.com/p/136603/MailerLite/reviews/)

$14/month

Price

$12/month

4.2

Features

4.5

4.4

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/136603-221118/MailerLite-vs-iContact)

[Direct Mail](https://www.capterra.com/p/128355/Direct-Mail/)[4.78 (162)](https://www.capterra.com/p/128355/Direct-Mail/reviews/)

vs

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.34 (2,934)](https://www.capterra.com/p/31898/Constant-Contact/reviews/)

$15/month

Price

$12/month

4.6

Features

4.2

4.8

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/31898-128355/Constant-Contact-vs-Direct-Mail)

[iContact](https://www.capterra.com/p/221118/iContact/)[4.48 (604)](https://www.capterra.com/p/221118/iContact/reviews/)

vs

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.34 (2,934)](https://www.capterra.com/p/31898/Constant-Contact/reviews/)

$14/month

Price

$12/month

4.2

Features

4.2

4.4

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/31898-221118/Constant-Contact-vs-iContact)

[Direct Mail](https://www.capterra.com/p/128355/Direct-Mail/)[4.78 (162)](https://www.capterra.com/p/128355/Direct-Mail/reviews/)

vs

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,565)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

$15/month

Price

$15/month

4.6

Features

4.5

4.8

Ease of Use

4.2

[View full comparison](https://www.capterra.com/compare/79367-128355/ActiveCampaign-vs-Direct-Mail)

[iContact](https://www.capterra.com/p/221118/iContact/)[4.48 (604)](https://www.capterra.com/p/221118/iContact/reviews/)

vs

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,565)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

$14/month

Price

$15/month

4.2

Features

4.5

4.4

Ease of Use

4.2

[View full comparison](https://www.capterra.com/compare/79367-221118/ActiveCampaign-vs-iContact)