Bazaarvoice vs Swell: Which is a better fit?

Chrisane: My name is Chrisane. I'm the Marketing Director and I work in Consumer Services. I give Swell a four on a one through five rating. A couple other programs that I looked at when choosing a review platform was SoTellUs and Bird's Eye. they're very different programs. Bird's Eye is a little bit more of a higher-end program and SoTellUs is a little bit on the opposite end in terms of price point and also what the program entails and the robustness of it. The SoTellUs, one thing I didn't like about them really was just their overall customer service at the beginning, talking to their sales team, and also some of the ways that they did their reviews with the thumbs up, thumbs down, not giving everyone an equal opportunity to leave a review. With Bird's Eye, really, it was the price that was the main aspect why we didn't choose them. We went with Swell when it came to choosing a review platform because really right off the bat, they were awesome and friendly. They were very transparent and honest about their software, their customer support is incredible. Their platform is really easy to use and their integrations were really seamless. I really like the ability to integrate with other platforms to have that automation for the review, but also, I like the ability to be able to go in and insert people when you need to. And also, we manage multiple accounts. As being a franchise, we have multiple franchise owners, and so it's easy for me to go in, in one place and look at all of those accounts and go in and out of each of them. And also, Swell's relationship with Google is very good. They do all of the right things to legally ask for reviews in terms of what Google wants and the laws of Google reviews. They follow all of the rules and they make sure that the reviews that get sent and posted, stayed posted rather than having any potential issues later on. Swell, the platform of Swell was really easy to integrate into our business. There were a couple of glitches that came from the site, having so many different businesses that we were integrating Swell with. Occasionally, sometimes when you would switch between the businesses, it would get stuck and you had to do a refresh kind of thing within the settings to get to the right screen in order to set something up or add a user to that specific business. Other than that, it was super easy. Their team made it really easy because they were on top of things and worked with me to get permissions into our integration platform, really. And so it was really quick. Once we decided to go with them, we were up in a couple of weeks and really know that getting the templates in and all of that, they just did really, really good. If I were giving advice to somebody who was looking at Swell as an option for a review platform, I would ask them to really look at the other platforms, look at the prices and their budget. The more companies that you have, Swells pricing does go down. So if you have a budget and a lot of companies, that is something that Swell is really good at working with. Also, I would really talk to their customer service and the things that they can do to help. Any question I had, they were on top of it and they didn't really try to sell, which is always a plus for me, in terms of working with any software program, really. And then the final thing too, is ask yourself, Google reviews are important. They do other types of reviews. We focus on Google, but for us, Google reviews are really important and it's not something that business owners always really think it upon themselves to ask for those reviews. And so I would just see how important are reviews to you, are you or your team asking for those reviews, and if not, then a program like Swell is really a huge benefit. We've seen really great results with it.