Cision vs Similarweb: Which is a better fit?

Heather: My name is Heather, I'm the director of communications, and I give Cision a five. For more reviews like this, click below. In my industry, I work a lot with the media. So on a day-to-day basis, I'm looking up media contact information and pitching new journalists. So I need to know how to get ahold of them. And Cision allows me to do just that. So it is an easy database where I can look up media contacts, and also find out how they like to be reached. A lot of times that information isn't public. So I can scour the internet and I won't be able to find their email or their phone number. What I like most about Cision is that there are so many different functionalities. You can do easy media context searches, you can build media lists, and you can even find social media influencers. So these are things that you wouldn't otherwise be able to find just through a Google search. With Cision, because there are so many functionalities, it can be very daunting. The good news is they have a great training tool and a platform where you can learn about all its levels of functionality. It can be very complex and there are lots of layers.

Speaker 1: My name is Giuseppe. I'm a business operations manager for Taboola. We operate in the field of IT and software solutions for native advertising by offering a platform that allows advertisers to advertise on various publishing entities, among some of the most famous in the world, such as Yahoo, and all the other properties related to Yahoo, and we provide the readers with the content that they are looking for and they're interested in, in order to achieve the moment of the next big thing. When it comes to Similarweb, I score Similarweb five out of five, since after its introduction, we've seen some very interesting results in terms of activities that our account managers and sales managers can do, so that they can improve the relationship with their customers, and be capable of fostering more and more business between us, and their companies. We used other software such as Winmo, we used the Comscore kind of solutions. Similarweb was evaluated among some of the possible alternatives to Comscore, and as also a companion tool to keep aside Winmo, so that we could have a solution that's more dedicated towards our account managers. What we enjoyed, it's definitely the possibilities and capabilities of the tools, alongside the way in which the support received has been really great, and this makes our user's life really easy. It was very easy to integrate Similarweb at our company because we had a lot of support from our CSM. We had a dedicated person within our business operations group that worked towards making sure that everybody could get a license quickly, and be trained on the materials, and on the platform itself. As an advice that I would give for Similarweb, I think it's mainly related to understanding and documenting the case studies and making this ready for the operational teams on the ground, so that they can easily understand how they can deliver value through Similarweb to their customers, so that besides a simple vendor, the account manager can be considered by the customer as a partner, so that we can really deliver value, rather than just trying to get something out of the customer.