Capterra Logo
Helping businesses choose better software since 1999

Cision vs Omnisend: Which is a better fit?

Updated on January 19th, 2025
Capterra offers objective, independent research and verified user reviews. We may earn a referral fee when you visit a vendor through our links.
Summary
Key features rated by users
Features selected based on 2,758 reviews from Marketing Analytics users.
% Fit
Not enough reviews
Feature ratings
Performance Metrics
4.0
Reporting & Statistics
3.5
Conversion Tracking
--
ROI Tracking
--
Data Visualization
2.0
% Fit
Missing features
Not enough reviews
Feature ratings
Performance Metrics
4.4
Reporting & Statistics
4.4
Conversion Tracking
4.5
ROI Tracking
4.3
Data Visualization
NA
User satisfaction
3.8
User reviews90
Ease of use
3.7
Functionality
3.9
Value for money
3.5
Customer support
3.7
4.7
User reviews806
Ease of use
4.6
Functionality
4.5
Value for money
4.5
Customer support
4.6
Price starts from
Monthly subscription
Free version
Free trial
Monthly subscription
Free version
Free trial
Best for

Whether you're a communications professional or a member of the media, Cision brings together all the elements you need to understand, influence and amplify your stories.

Omnisend—the ideal solution for growing ecommerce stores wanting to drive sales through email & SMS marketing. Benefit from a 1-click integration with Shopify, BigCommerce, Woocommerce & Wix.

User reviews
pros & cons
1 / 4
View Reviews
1 / 4
View Reviews
Video reviews
video-cd54156e-4e70-463f-1eae-08d8fbb3a110
Heather W
Director Of Communications
5.0

Heather: My name is Heather, I'm the director of communications, and I give Cision a five. For more reviews like this, click below. In my industry, I work a lot with the media. So on a day-to-day basis, I'm looking up media contact information and pitching new journalists. So I need to know how to get ahold of them. And Cision allows me to do just that. So it is an easy database where I can look up media contacts, and also find out how they like to be reached. A lot of times that information isn't public. So I can scour the internet and I won't be able to find their email or their phone number. What I like most about Cision is that there are so many different functionalities. You can do easy media context searches, you can build media lists, and you can even find social media influencers. So these are things that you wouldn't otherwise be able to find just through a Google search. With Cision, because there are so many functionalities, it can be very daunting. The good news is they have a great training tool and a platform where you can learn about all its levels of functionality. It can be very complex and there are lots of layers.

How Capterra sources reviews
View all video reviews
video-8647206e-11d4-4881-d14c-08dbdfa5ba82
Trevor A
Owner
5.0

Trevor A.: Hi, my name's Trevor. I'm the owner of Agency and I give Omnisend five out of five stars. So we've used all kinds of email marketing software, anything from MailChimp back in the day to ActiveCampaign, Emma, Klaviyo, you name it. I mean, pretty much any email program out there, we've used and yeah, it was always an issue, whether it was budgeting with clients and budgets not fitting in with what these offerings were on these different platforms. A lot of them just had lack of something, whether it was custom emails, just ways to customize and ways to engage with our audience. So the biggest reason why we went with Omnisend, one, it kind of checked all the boxes that we needed. It integrated with Shopify. It kind of did everything that we needed it to do. Automated emails, sending special emails with different flow capabilities was extremely important. But I think the biggest thing was the price. We were able to save hundreds of dollars for our clients just by switching them over to Omnisend. The onboarding process with Omnisend was extremely simple. It's just a few simple clicks. If you do need help, they have a support team there to help guide you and walk you through it or if you needed even further help, they have someone who could literally set it up for you. So the setup process was extremely painless. I personally feel that you can't go wrong with Omnisend. Like I said, it checks off all the boxes. It does everything that any competing product that you see out there does. Omnisend does it just as well. I think they have amazing customer service. So if you have any questions while you're in their platform, they have live help with a live person who will help guide you and if they don't know the answer, they will find the answer for you. I think that's a huge thing. Coming from a competitor, for a couple of our clients, there was zero support. They just direct you to the help center and when you have a really technical question, it's hard. The help center doesn't help you in that way. So I think, one, the pricing, you can't go wrong with it. It's the best pricing that we've found out there in terms of what it's capable of doing and then, two, that live support and just knowing that I have someone that I can speak to, a real human is very important.

How Capterra sources reviews
View all video reviews
User interface
129611 video thumbnail}
1 Video
153508 video thumbnail}
1 Video
129611
5 screenshots
153508
5 screenshots
Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

Logo Img
--%
Logo Img
--%
A/B Testing
207
Important
Ad hoc Reporting
388
Important

Cision

Top Features
21/32
  • Behavior Tracking
  • Cohort Analysis
  • Customer Journey Mapping
  • Customizable Fields
  • Data Import/Export
  • Data Source Connectors
  • Drag & Drop
  • Multi-Campaign
  • Predictive Analytics
  • SEO Management
  • Tag Management
  • A/B Testing
  • Ad hoc Reporting
  • Campaign Analytics
  • Campaign Tracking
  • Conversion Tracking
  • Customer Segmentation
  • Customizable Reports
  • Dashboard
  • Data Visualization
  • Engagement Tracking
  • Keyword Tracking
  • KPI Monitoring
  • Multi-Channel Attribution
  • Multi-Channel Data Collection
  • Performance Metrics
  • Reporting & Statistics
  • ROI Tracking
  • Search/Filter
  • Social Media Integration
  • Third-Party Integrations
  • Website Analytics
See All features
Hide Marketing Analytics Software Features -

Omnisend

20/32
Show Marketing Analytics Software Features +
Cision
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Omnisend
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Cision
  • By Cision
  • Located in United States
  • Founded in 1867
Omnisend
  • By Omnisend
  • Located in United Kingdom
  • Founded in 2014
Need a Little Help?

Talk with a software expert for free. Get a list of software that’s great for you in less than 15 minutes.

Recommendations

Products similar to those you're currently comparing: