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Cision vs HubSpot Marketing Hub: Which is a better fit?

Updated on January 24th, 2025
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Summary
Key features rated by users
Features selected based on 2,758 reviews from Marketing Analytics users.
% Fit
Not enough reviews
Feature ratings
Performance Metrics
4.0
Reporting & Statistics
3.5
Conversion Tracking
--
ROI Tracking
--
Data Visualization
2.0
% Fit
Missing features
Feature ratings
Performance Metrics
4.4
Reporting & Statistics
4.6
Conversion Tracking
4.4
ROI Tracking
4.2
Data Visualization
NA
User satisfaction
3.8
User reviews90
Ease of use
3.7
Functionality
3.9
Value for money
3.5
Customer support
3.7
4.5
User reviews6,160
Ease of use
4.3
Functionality
4.4
Value for money
4.2
Customer support
4.4
Price starts from
Monthly subscription
Free version
Free trial
/user
Monthly subscription
Free version
Free trial
Best for

Whether you're a communications professional or a member of the media, Cision brings together all the elements you need to understand, influence and amplify your stories.

Over 100,000 customers in more than 120 countries use HubSpot's software to attract, engage, and delight their customers.

User reviews
pros & cons
1 / 4
View Reviews
1 / 4
View Reviews
Video reviews
video-cd54156e-4e70-463f-1eae-08d8fbb3a110
Heather W
Director Of Communications
5.0

Heather: My name is Heather, I'm the director of communications, and I give Cision a five. For more reviews like this, click below. In my industry, I work a lot with the media. So on a day-to-day basis, I'm looking up media contact information and pitching new journalists. So I need to know how to get ahold of them. And Cision allows me to do just that. So it is an easy database where I can look up media contacts, and also find out how they like to be reached. A lot of times that information isn't public. So I can scour the internet and I won't be able to find their email or their phone number. What I like most about Cision is that there are so many different functionalities. You can do easy media context searches, you can build media lists, and you can even find social media influencers. So these are things that you wouldn't otherwise be able to find just through a Google search. With Cision, because there are so many functionalities, it can be very daunting. The good news is they have a great training tool and a platform where you can learn about all its levels of functionality. It can be very complex and there are lots of layers.

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Yongmei H
Operations Manager
5.0

Yongmei: Hi, my name is Yongmei. I'm the operations manager at BCR Publishing. Our company has around 10 staff, and I would give five out of five for HubSpot for rating. We use HubSpot for storing our contacts, our clients contacts, information, and also for marketing emails. It is user-friendly, and it's very easy to use, very intuitive, and it's just so simple to use. You don't really need any training. You get to just go around, learn it in five minutes. I can't think of anything really. Actually, I'm thinking a bit more about what I like about HubSpot because of the support is really, really very helpful, very fast and very right to the point. And also as for the deliverability, because we have used other marketing platform as well, but compared to HubSpot, the deliverability is much higher in HubSpot.

How Capterra sources reviews
View all video reviews
User interface
129611 video thumbnail}
1 Video
171840 video thumbnail}
1 Video
129611
5 screenshots
171840
5 screenshots
Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

Logo Img
--%
Logo Img
--%
A/B Testing
207
Important
Ad hoc Reporting
388
Important

Cision

21/32
  • Behavior Tracking
  • Cohort Analysis
  • Customer Journey Mapping
  • Customizable Fields
  • Data Import/Export
  • Data Source Connectors
  • Drag & Drop
  • Multi-Campaign
  • Predictive Analytics
  • SEO Management
  • Tag Management
  • A/B Testing
  • Ad hoc Reporting
  • Campaign Analytics
  • Campaign Tracking
  • Conversion Tracking
  • Customer Segmentation
  • Customizable Reports
  • Dashboard
  • Data Visualization
  • Engagement Tracking
  • Keyword Tracking
  • KPI Monitoring
  • Multi-Channel Attribution
  • Multi-Channel Data Collection
  • Performance Metrics
  • Reporting & Statistics
  • ROI Tracking
  • Search/Filter
  • Social Media Integration
  • Third-Party Integrations
  • Website Analytics
See All features
Hide Marketing Analytics Software Features -

HubSpot Marketing Hub

Top Features
22/32
Show Marketing Analytics Software Features +
Cision
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
HubSpot Marketing Hub
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Cision
  • By Cision
  • Located in United States
  • Founded in 1867
HubSpot Marketing Hub
  • By HubSpot
  • Located in United States
  • Founded in 2012
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