Cision vs Google Analytics 360: Which is a better fit?

Heather: My name is Heather, I'm the director of communications, and I give Cision a five. For more reviews like this, click below. In my industry, I work a lot with the media. So on a day-to-day basis, I'm looking up media contact information and pitching new journalists. So I need to know how to get ahold of them. And Cision allows me to do just that. So it is an easy database where I can look up media contacts, and also find out how they like to be reached. A lot of times that information isn't public. So I can scour the internet and I won't be able to find their email or their phone number. What I like most about Cision is that there are so many different functionalities. You can do easy media context searches, you can build media lists, and you can even find social media influencers. So these are things that you wouldn't otherwise be able to find just through a Google search. With Cision, because there are so many functionalities, it can be very daunting. The good news is they have a great training tool and a platform where you can learn about all its levels of functionality. It can be very complex and there are lots of layers.

Eli: Hey, my name's Eli and I'm the CEO of a marketing agency. A little bit about us is we typically do web development, so we use Google 365 Analytics for all of our clients. I definitely give it a rating of five out of five. So we used to use the prior version of Google Analytics before 365 came out. The transition was very simple, making that move to migrate all of the websites that previously hosted the original Analytics version. And now that we have everything switched over, it is a breeze and it makes everything so much cleaner like reporting. So the number one reason why we chose Google Analytics and Google Analytics 365 was to basically have all of our data that we need for reporting metrics, conversions on websites, whether my client is selling products versus scheduling appointments. We wanted to have all of that data in one dashboard so we could easily provide our clients end-of-month reports. It was very easy to integrate Google Analytics into our business. We mainly build WordPress websites, and there is a plugin that is used called, I believe, Google Tag Manager plugin. And all you got to do is connect your Gmail account that you have associated with your Google Analytics, and it's a seamless one-click process. Before, you had to copy and paste some HTML into the header of your websites. And you could still do that if you prefer to manually integrate. But with this new process, it's as easy as a click of a button. If you need to have all of your data in one centralized dashboard, easy click to create a report per whatever timeframe you want, I'd recommend Google Analytics to you. I don't know of another alternative that is as powerful and integrates with as many other softwares you might use as Google Analytics 365.