# Compare Zoho Analytics vs TapClicks 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Zoho Analytics and TapClicks based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/129749-145227/Zoho-Analytics-vs-TapClicks

---

# Zoho Analytics vs TapClicks Features and Cost Comparison

Last updated July 21st, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

Zoho AnalyticsTapClicks2/4 selected

[Zoho Analytics](https://www.capterra.com/p/129749/Zoho-Analytics/)[4.4 (361)](https://www.capterra.com/p/129749/Zoho-Analytics/reviews/)

[TapClicks](https://www.capterra.com/p/145227/TapClicks/)[4.3 (175)](https://www.capterra.com/p/145227/TapClicks/reviews/)

[## Zoho Analytics](https://www.capterra.com/p/129749/Zoho-Analytics/)[4.4 (361)](https://www.capterra.com/p/129749/Zoho-Analytics/reviews/)

Starting Price

$30.00/month

Value-for-Money

4.3

Functionality

4.3

Ease of Use

4.2

Customer Service

4.2

Reviews Sentiment

Based on [361 reviews](#user-reviews)

Positive

329

Neutral

25

Negative

7

[## TapClicks](https://www.capterra.com/p/145227/TapClicks/)[4.3 (175)](https://www.capterra.com/p/145227/TapClicks/reviews/)

Starting Price

$599.00/month

Value-for-Money

4

Functionality

4

Ease of Use

4

Customer Service

4.4

Reviews Sentiment

Based on [175 reviews](#user-reviews)

Positive

148

Neutral

20

Negative

7

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## Send this comparison chart to my inbox

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What’s your intended use case?

## Summary

* * *

Key features rated by users

Features selected based on 7,841 reviews from data analysis software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

82%Fit

High performer

Feature ratings

Reporting/Analytics

4.6

Data Visualization

4.6

Dashboard

4.6

Data Connectors

4.4

Data Discovery

4.5

75%Fit

Not enough reviews

Feature ratings

Reporting/Analytics

3.7

Data Visualization

3.5

Dashboard

4.3

Data Connectors

4.3

Data Discovery

4.0

User satisfaction

User satisfaction

4.4

User reviews[361](https://www.capterra.com/p/129749/Zoho-Analytics/reviews/)

Ease of use

4.2

Functionality

4.3

Value for money

4.3

Customer support

4.2

User satisfaction

4.3

User reviews[175](https://www.capterra.com/p/145227/TapClicks/reviews/)

Ease of use

4.0

Functionality

4.0

Value for money

4.0

Customer support

4.4

Price starts from

Price starts from

$30Flat Rate, Per Month

-   Free version
-   Free trial

Price starts from

$599Flat Rate, Per Month

-   Free version
-   Free trial

Best for

Best for

CXOs, sales managers, analysts, consultants and anyone who have used / are using spreadsheets. And ISVs who are in need of a ready made, white label reporting solution.

Best for

Digital agencies, media companies, yellow page/directories, franchise brands, national/global brands and enterprises all benefit from the TapClicks Marketing Operations Platform.

## User reviews

Pros & cons

PP

Parikshit P.

Vice-Chairman

> "This availability of data has helped Pitambari Products Pvt. Ltd. take timely decisions which have directly resulted in..."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6472154)

IW

Isla W.

Marketing Manager

> "It can feel a bit overwhelming at first, not a huge deal once you get going but it’s a barrier."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___7176142)

SA

Srinivasulu A.

Data Analytics Consultant

> "Which helps us to data integration from multiple resources and later we can do ETL process and also do beautiful..."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6753386)

AS

Amit S.

Director

> "Some Features are missing and not able to handle large data."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6686794)

JD

Joy D.

Sales Specialist

> "Dynamic visibility (360° view) sales performance,deals pipelines, simplicity of identifying inefficiencies and ease of..."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6812988)

PP

Parikshit P.

Vice-Chairman

> "Difficult to integrate multiple data sets in a single report"

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6472154)

NP

Nachiket P.

Zoho Developer

> "That feature like visualization, Data Preparation and UI/UX to create easy and faster report and graphs."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6758584)

AM

Ajay M.

Head of Training

> "Zoho Analytics is a bit complex when it comes to designing a report."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6472315)

SR

Soph R.

Franchise Development Manager

> "The ability to compile and integrate data from multiple areas and using AI to verify trends and improvements"

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6798137)

AP

Adam P.

ERP specialists

> "Not being able to put mine users into groups"

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6798150)

CW

Chanchala W.

Business Analysts

> "Zoho analytics is a user friendly and cost effective BI tool that offers powerful data visualisation and reporting features."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6797577)

SA

Saket A.

Co Founder

> "Infact everytime, missed a feature, wrote to support, only to realise it already exists!"

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6472015)

SV

Sai V.

Backend Develper

> "I feel very comfortable writing Zoho queries as it has a user-friendly function for a better understanding and can visualize..."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6472198)

PG

Pratik G.

Data Analysts

> "UI is less attractive"

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6472219)

Deepika S.

Digital Marketing Executive

> "I liked Zoho Analytics for data-sharing capabilities, role-based access control, and interactive dashboards."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6753811)

PK

Pavel K.

CTO

> "The price of Extra rows is very expensive"

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6472210)

RJ

Ravinder J.

manager

> "Overall I am satisfied with the Zoho analytics tool specially the report and dashboard structure, inbuilt user friendly..."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6472162)

JL

James L.

Support Officer

> "An average product, not great but not poor either."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___7080784)

PG

Pratik G.

Data Analysts

> "It suits small to medium-sized businesses well, but can face performance issues with large datasets and has a learning curve..."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6472219)

RK

Rejoyce K.

Marketer

> "At times it lags when it is loaded with big types of files."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6305911)

RS

Ramjee S.

ERP Admin

> "User Friendly, we can add multible tab on dashboard, can share column wise data and reports"

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6472063)

NV

Nikita V.

Marketing Manager CRM

> "It is quite laggy and reports are quite hard to connect to external data."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6046970)

AV

Amit V.

Marketing Manager

> "I like the features of data import, data merging and create a graph"

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6756505)

VR

Verified Reviewer

ANALYST

> "zoho help customer support is big drawback in understanding features"

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___5040567)

CW

Chanchala W.

Business Analysts

> "It integrates well with other zoho apps And external data sources making it easy to analyse data."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6797577)

VR

Verified Reviewer

Marketing Analyst

> "However, the interface is still not the best, requiring you to create dashboards on other platforms - if you want a better..."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___3730328)

CR

Carolina R.

IT Support Engineer

> "Every business operation is measured based on metrics that are a product of its commercial, operational, administrative..."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___4994064)

RC

Ripon C.

IT Executive

> "Zoho Analytics can be difficult to scale due to the need to purchase additional licenses or upgrade to a higher-tier plan."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___4804863)

CS

Connor S.

Brokerage Operations Associate

> "Zoho Analytics is a great application to use if you are already a Zoho customer and want to get a good read on your numbers."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6561375)

AA

Armando A.

Client Success Manager

> "It is not as user friendly as other reporting tools and not as intuitive."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6175001)

AA

Armando A.

Client Success Manager

> "The best thing about Analytics is that it connects very well with several data points and it can report on fields that would..."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6175001)

Pedro L.

CEO

> "It's complex to start using for someone that is not that used to work with reports"

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6191679)

AD

Angelin D.

Team leader

> "User-Friendly Interface: Drag-and-drop features make it easy to create reports and dashboards."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6756490)

Mohit S.

Business Development Manager

> "The Zoho analytics mobile app is difficult for me to use, and notifications frequently arrive late."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___4573632)

SR

Soph R.

Franchise Development Manager

> "Easy to set up dashboards for different areas of the business for quick reference tools"

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6798137)

Swapnil B.

Data Analyst

> "The least useful aspect of Zoho Analytics is subjective and depends on an individual's specific needs and requirements."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___4568661)

TP

Tushar P.

Software Engineer

> "The widget functionality and the features it provide is robust."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6472244)

BC

Balkrushna C.

CTO

> "Might be difficult to derive reports if you don't understand basic database queries."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___3830318)

VB

Vishak B.

Strategic HR Partner

> "Connectivity with zoho analytics and Zoho people"

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6471987)

HN

Hiren N.

AI and AR Tech Lead

> "There are some bugs due to which it face inconvenient to use the tool."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___3788751)

KM

Kesavaraj M.

Quality and process engineer

> "i like dashboard and chart view so much IN ZOHO Analytics"

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6755122)

Dheeraj U.

Business Development Manager

> "It might be a bit challenging to incorporate anything that isn't a widely used service."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___4587785)

AN

Ashish N.

Senior Manager

> "Zoho Insights are the best, it helps in analysis"

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6472345)

HJ

Heejung J.

market analyst

> "It is impossible to change the style of the lettering, the programm can´t accept the combined cell in excel..."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___3195492)

KA

KS A.

Business analyst

> "The data integration part which is seamless and easy"

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6753272)

VR

Verified Reviewer

Team Leader

> "UI/UX is not user-friendly."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___4062478)

VSG

Vani S G.

Director

> "Ease of use, integration with multiple Softwares, Data sharing options"

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6472180)

Abhishek S.

Associate consultant

> "It is comparatively expensive and seems extravagant!"

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___4345703)

AB

Andrei B.

Branch Manager

> "Zoho Analytics is a great app, really gather all the info from different sources and combined it into a great dashboard."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6265969)

VR

Verified Reviewer

Graphic Designer

> "It has some bugs from time to time, and the shown data is not actually on real time, it syncs every "x" time depending on the..."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___2899593)

VR

Verified Reviewer

ANALYST

> "Its powerful BI allows to slice and dice my sales metric."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___5040567)

BR

Brent R.

Owner

> "Also, it's a little convoluted in how reports are set up vs dashboards vs individual graphs, etc."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___2364583)

Swapnil B.

Data Analyst

> "With features like data visualization, functions/calculations, and KPI monitoring, it offers great insight into business..."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___4568661)

VR

Verified Reviewer

Service Desk Manger

> "The only "concern" I have is the software does not look like it is easily scalable to handle a large number of users."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___2850049)

Liliana A.

GED

> "I can import and combine data from different sources, even from databases behind firewalls, without any problem. Plus, I can..."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___4853016)

GN

Greg N.

Technician

> "Also, I did not see a tutorial."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___3359925)

RS

Rattasit S.

Lecturer

> "It's straightforward to use and easy to create reports and dashboards online."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6471570)

BR

Brent R.

Owner

> "If you need something that isn't a popular service to be integrated, it can be a little difficult."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___2364583)

Abhishek S.

Associate consultant

> "One can easily integrate it with any application, besides it allows one to integrate it with famous software like HubSpot,..."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___4345703)

VR

Verified Reviewer

Director of Marketing

> "It's rather cumbersome, definitely missing some ease of use, and navigating the data sources is difficult if you have a lot..."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___2503634)

PM

Pranjal M.

Business Development Associate

> "It offers a very user-friendly interface that makes it easier to navigate and explore the data, It also offers customisable..."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___4785930)

DS

Daniel S.

Project Manager

> "Even tho is pretty flexible, is not very easy to use/set up."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___2937555)

[View Reviews](https://www.capterra.com/p/129749/Zoho-Analytics/reviews/)

ES

Elena S.

Marketing Manager

> "You are able to connect alot of platforms to the app."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___6739870)

RB

Raheim B.

Senior Manager

> "Every single thing I hated, the service is also beyond horrible and their responsiveness is slow, the data connections don't..."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___6388197)

AG

Anastacia G.

Account Manager

> "It allows you the ability to create a customized report tailored to our client's services by platform etc."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___4176965)

AG

Anastacia G.

Account Manager

> "I do not like that you have to do a search for client's reporting dashboards each time you open the page. If I hit the back..."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___4176965)

KA

Khalid A.

Mr

> "The nicest part about this software is that you can use spreadsheets to connect any of your raw data, as well as develop..."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2991762)

Oliver B.

Executive Director

> "Deploying the type of reporting we needed (multi-channel marketing campaign based reporting) proved too challenging, even..."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___4721849)

JA

Jessie A.

Junior Designer

> "Through the reports they provide it is the most significant way to offer a high-quality service that is expertly created."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___3839326)

RB

Raheim B.

Senior Manager

> "Horrible across the board, truly a huge mistake signing up with them."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___6388197)

AG

Anastacia G.

Account Manager

> "Which for us is extremely important so we can provide proper recommendations for budget and strategy et."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___4176965)

Phillip W.

Director of Marketing

> "After three months, I am still unsuccessful in trying to get TapClicks "AdStage" to reply to my tickets (as they continue..."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___3129862)

NZ

Nicholas Z.

Digital Marketing Consultant

> "The flexibility and the variery of reporting channels, along with the exceptional customer care is what I like most."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2967938)

CB

Christopher B.

Digital Strategist

> "Sometimes there's a lag with API connections when reporting on metrics."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___3232059)

CV

Carrie V.

PA Manager

> "The ability to provide client users with logons and use templated dashboards which will filter directly to only that client's..."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2633551)

RD

Rosen D.

Head Of Technical Team

> "There is one particular glitch with GEO maps which always zoom out even if you target a specific country on them or they move..."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2663422)

JA

Jessie A.

Junior Designer

> "The support is a benefit that needs to be mentioned."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___3839326)

CM

Carolyn M.

Digital Marketing Specialist

> "For some connections, namely Google Analytics, TapClicks is lacking because the store data in a Data Warehouse and siphon..."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2645972)

DG

Dawn G.

Owner

> "I also really like the fact that reports can be downloaded in PDF format, which allowed me to easily share them with online..."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2657877)

JT

Jeff T.

VP Strategic Partnerships

> "We use it to understand CRM Data that we are unable to reformat so we are not able to get many of the widgets we want to work."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2646007)

JS

Julia S.

Project Manager, Media Buyer

> "The best feature of this product is to keep all of the data in one place for all of our clients that we do business with."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2633610)

KN

Kate N.

Account Manager

> "I think this is burdensome to have to find the data views in order to pull in data from the various connected assets. Why..."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2645936)

KW

Katie W.

MediaBuyer

> "We also love that whenever we have a new platform that we want to integrate, the TapClicks team is quick to give us solutions..."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2655946)

EO

Emily O.

Digital Analyst

> "Many features in the Data section make no sense how they are laid out, how you navigate, and options to customize."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2646422)

PC

Paola C.

Social Media Specialist

> "One of the best things about TapClicks is that you have access to many different features and if they don't have it already..."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2645940)

AS

Alyssa S.

Digital Campaign Manager

> "I wish TapClicks had a page of tip and tricks or videos of other features as I feel I'm not using TapClicks to it's full..."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2653572)

NA

Nicole A.

Digital Marketing Manager

> "I like that we can use Tapclicks to create an integrated marketing report of all of our efforts for our clients."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2663984)

MF

Matty F.

Account Manager

> "The ability to implement custom reporting styles as well as metrics is trash."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2646369)

CC

Carrie C.

Digital Strategist

> "I'm solving the problem of real time campaign reporting and being able to show results quickly and efficiently without tons..."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2646015)

NM

Nicholas M.

Analytics MAnager

> "The only thing that I don't currently like about the software, is the date ranges not applying, and always having to update..."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2633511)

BW

Bailey W.

Digital Ad Operations Supervisor

> "For the most part, we enjoy the ability to create clean, comprehensive marketing reports for our clients. "

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2662291)

VR

Verified Reviewer

Digital Operations Manager

> "Default templates are very poorly formatted and you need to put in a lot of work to get them up to client needs."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2565674)

CM

Carolyn M.

Digital Marketing Specialist

> "We like that we are able to aggregate data from multiple sources easily into a single dashboard."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2645972)

KN

Kate N.

Account Manager

> "I don't like how hard it is to duplicate widgets and then change the data in the duplicated version."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2645936)

EM

Eric M.

Client Success Manager

> "The report studio is a great place to build and develop reports, and including third-party integrations are very helpful."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2645998)

CG

Clemente G.

Digital Marketing Strategist

> "Sometimes the numbers don't match, and it takes days for all data to get synced up."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2633514)

CC

Carrie C.

Digital Strategist

> "This increases our value proposition to potential clients and gives us a competitive edge over other vendors whose reporting..."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2646015)

ED

Emily D.

Senior Digital Strategist

> "There are issues with implementing custom conversions from platforms like Facebook or Centro-Basis."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2633504)

DG

Dawn G.

Owner

> "TapClicks does exactly what I needed it to; provides me in depth analytics of my social media campaigns."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2657877)

HH

Harrison H.

Digital Marketing Specialist

> "It can be a bit difficult to learn features through trial and error and requires a bit of practice to nail down features."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2646012)

NA

Nicole A.

Digital Marketing Manager

> "I like that we can set up custom dashboards for clients to view their data."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2663984)

VD

Vince D.

Social Operations Manager

> "There are long load times when trying to map our campaigns in the platform."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2650506)

VR

Verified Reviewer

Founder & President

> "The ability to pull wrap up reporting, client logins and overall functionality are great."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2646010)

GF

Gloria F.

Account Manager

> "A lot of the time the document will be different once exported from TapClicks to PowerPoint which is frustrating."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2633515)

PS

Paris S.

Account Manager

> "It makes it super simple to give a client insight into any time frame for a particular marketing effort performance."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2654327)

RB

Ryan B.

VP, Digital Strategy

> "TapClicks wasn't very robust in its features, it was pretty slow, and it was definitely not a visually beautiful solution."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2906378)

VR

Verified Reviewer

Founder & President

> "Having a direct API into the majority of our platforms has made TapClicks the preferred vendor for us. "

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2646010)

EM

Eric M.

Client Success Manager

> "Some of the features (such as setting up smart connectors) weren't so user-friendly at first."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2645998)

RP

Ronald P.

Campaign Creation Pod Leader

> "I liked the templates we have available for reporting and how easy it is to link your data to make those reports."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2645954)

EO

Emily O.

Digital Analyst

> "Even creating widgets seemed nonsensical when I started using this platform."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2646422)

AM

Ashley M.

Digital Account Manager

> "I like the ease of building out dashboards and being able to convert them into slideshow reports."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2634146)

MM

Morganne M.

Account Relationship Manager

> "For example, now I cannot see my Facebook posts or ads as images."

[See full review](https://www.capterra.com/p/145227/TapClicks/#GetApp___2684844)

JM

Jenny M.

Director Digital Strategy

> "I like that I can count on it to work, it is dependable, the setup was easy and the customer support I receive when I have..."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2646560)

EO

Emily O.

Digital Analyst

> "The site speed is very hit or miss despite trying all of the recommendations to speed it up."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2646422)

JF

John F.

Marketing Director

> "It has positioned us as a modernized and efficient thought-leader, and gives us a competitive advantage we did not have..."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2633541)

AM

Ashley M.

Digital Account Manager

> "The software also tends to be very glitchy, which can be frustrating."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2634146)

KL

Kay L.

Media Planner

> "I love the client access and viewer management capabilities."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2633529)

EO

Emily O.

Digital Analyst

> "There are capabilities that seem SO basic to me that the platform doesn't offer."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2646422)

KJ

Kim J.

Digital Media Specialist

> "This makes it so easy to find information their campaign platforms in one place."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2684927)

VR

Verified Reviewer

Founder & President

> "A few APIs are not as robust as others. "

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2646010)

CM

Carolyn M.

Digital Marketing Specialist

> "We also like the easy drag/drop functionality of the widgets."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2645972)

AG

Athena G.

VP of Operations

> "All the layers sometimes cause issues."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2633507)

TC

Tonalee C.

Digital Sales Engineer

> "I enjoy using Tapclicks, it definitely helps keep me organized."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2634128)

MM

Morganne M.

Account Relationship Manager

> "Their reporting suite isn't that helpful either"

[See full review](https://www.capterra.com/p/145227/TapClicks/#GetApp___2684844)

CG

Clemente G.

Digital Marketing Strategist

> "It's a product that is easy to use, and it's really good at reporting when connected to all data sources."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2633514)

KL

Kay L.

Media Planner

> "It's also how expensive doing a custom API."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2633529)

RM

Rachel M.

Client Success Manager

> "I like how diverse it is and can be used in many different areas of business."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2653489)

NA

Nicole A.

Digital Marketing Manager

> "The technology breaks very often."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2663984)

KN

Kate N.

Account Manager

> "i like how many integrations it has with other software."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2645936)

RM

Ruben M.

Enterprise Manager

> "Data filtering is inconsistent"

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2661582)

EF

Elizabeth F.

AMD

> "Tapclicks makes data visualization easy."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2648791)

EF

Elizabeth F.

AMD

> "Not as detailed as I would have liked, not always intuitive."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2648791)

JM

Jim M.

President

> "The dashboards for clients are great, clean and easy to read, very functional."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2653769)

VR

Verified Reviewer

Digital Operations Manager

> "Reporting is weak."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2565674)

KJ

Kim J.

Digital Media Specialist

> "The widgets are clear, easy to put together and "does the math" for me!"

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2684927)

DE

David E.

csm,EA

> "Not very flexible."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2633562)

[View Reviews](https://www.capterra.com/p/145227/TapClicks/reviews/)

## User interface

[Zoho Analytics](https://www.capterra.com/p/129749/Zoho-Analytics/)

4.42 (361)

[TapClicks](https://www.capterra.com/p/145227/TapClicks/)

4.27 (175)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

Access Controls/Permissions

207

Important

Activity Dashboard

150

Important

Ad hoc Analysis

120

Important

Zoho Analytics

Top features

42/50

-   Access Controls/Permissions
-   Activity Dashboard
-   Ad hoc Analysis
-   Ad hoc Query
-   Ad hoc Reporting
-   AI Copilot
-   Alerts/Notifications
-   API
-   Charting
-   Customizable Branding
-   Customizable Reports
-   Dashboard
-   Dashboard Creation
-   Database Support
-   Data Capture and Transfer
-   Data Connectors
-   Data Discovery
-   Data Extraction
-   Data Import/Export
-   Data Mapping
-   Data Migration
-   Data Storage Management
-   Data Visualization
-   Drag & Drop
-   Forecasting
-   Generative AI
-   Metadata Management
-   Monitoring
-   Multiple Data Sources
-   Natural Language Search
-   Performance Metrics
-   Predictive Analytics
-   Query Builder
-   Real-Time Analytics
-   Real-Time Data
-   Real-Time Reporting
-   Reporting/Analytics
-   Reporting & Statistics
-   Role-Based Permissions
-   Sales Trend Analysis
-   Search/Filter
-   Secure Data Storage
-   Self-service Analytics
-   Self Service Data Preparation
-   Sentiment Analysis
-   Storytelling
-   Third-Party Integrations
-   Trend Analysis
-   User Management
-   Visual Analytics

[See all features](https://www.capterra.com/p/129749/Zoho-Analytics/#features)

TapClicks

22/50

-   Access Controls/Permissions
-   Activity Dashboard
-   Ad hoc Analysis
-   Ad hoc Query
-   Ad hoc Reporting
-   AI Copilot
-   Alerts/Notifications
-   API
-   Charting
-   Customizable Branding
-   Customizable Reports
-   Dashboard
-   Dashboard Creation
-   Database Support
-   Data Capture and Transfer
-   Data Connectors
-   Data Discovery
-   Data Extraction
-   Data Import/Export
-   Data Mapping
-   Data Migration
-   Data Storage Management
-   Data Visualization
-   Drag & Drop
-   Forecasting
-   Generative AI
-   Metadata Management
-   Monitoring
-   Multiple Data Sources
-   Natural Language Search
-   Performance Metrics
-   Predictive Analytics
-   Query Builder
-   Real-Time Analytics
-   Real-Time Data
-   Real-Time Reporting
-   Reporting/Analytics
-   Reporting & Statistics
-   Role-Based Permissions
-   Sales Trend Analysis
-   Search/Filter
-   Secure Data Storage
-   Self-service Analytics
-   Self Service Data Preparation
-   Sentiment Analysis
-   Storytelling
-   Third-Party Integrations
-   Trend Analysis
-   User Management
-   Visual Analytics

[See all features](https://www.capterra.com/p/145227/TapClicks/#features)

### Recognition

Zoho Analytics is recognized as a top-rated tool in 4 Capterra Shortlist reports

TapClicks is recognized as a top-rated tool in 1 Capterra Shortlist reports

### Deployment & support

Zoho Analytics

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

TapClicks

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Zoho Analytics

-   By Zoho
-   Located in United States
-   Founded in 1996

TapClicks

-   By TapClicks
-   Located in United States
-   Founded in 2009

## Popular Comparisons

[Zoho Analytics](https://www.capterra.com/p/129749/Zoho-Analytics/)[4.42 (361)](https://www.capterra.com/p/129749/Zoho-Analytics/reviews/)

vs

[Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/)[4.58 (1,887)](https://www.capterra.com/p/176586/Power-BI/reviews/)

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4.3

Features

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4.2

Ease of Use

4.1

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[TapClicks](https://www.capterra.com/p/145227/TapClicks/)[4.27 (175)](https://www.capterra.com/p/145227/TapClicks/reviews/)

vs

[Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/)[4.58 (1,887)](https://www.capterra.com/p/176586/Power-BI/reviews/)

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4.0

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4.0

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[View full comparison](https://www.capterra.com/compare/145227-176586/TapClicks-vs-Power-BI)

[Zoho Analytics](https://www.capterra.com/p/129749/Zoho-Analytics/)[4.42 (361)](https://www.capterra.com/p/129749/Zoho-Analytics/reviews/)

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$30/month

Price

Contact vendor for pricing

4.3

Features

4.6

4.2

Ease of Use

4.2

[View full comparison](https://www.capterra.com/compare/129749-177042/Zoho-Analytics-vs-Google-Analytics)

[TapClicks](https://www.capterra.com/p/145227/TapClicks/)[4.27 (175)](https://www.capterra.com/p/145227/TapClicks/reviews/)

vs

[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,099)](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

$599/month

Price

Contact vendor for pricing

4.0

Features

4.6

4.0

Ease of Use

4.2

[View full comparison](https://www.capterra.com/compare/145227-177042/TapClicks-vs-Google-Analytics)

[Zoho Analytics](https://www.capterra.com/p/129749/Zoho-Analytics/)[4.42 (361)](https://www.capterra.com/p/129749/Zoho-Analytics/reviews/)

vs

[Tableau](https://www.capterra.com/p/208764/Tableau/)[4.56 (2,357)](https://www.capterra.com/p/208764/Tableau/reviews/)

$30/month

Price

$15/month

4.3

Features

4.5

4.2

Ease of Use

4.1

[View full comparison](https://www.capterra.com/compare/129749-208764/Zoho-Analytics-vs-Tableau)

[TapClicks](https://www.capterra.com/p/145227/TapClicks/)[4.27 (175)](https://www.capterra.com/p/145227/TapClicks/reviews/)

vs

[Tableau](https://www.capterra.com/p/208764/Tableau/)[4.56 (2,357)](https://www.capterra.com/p/208764/Tableau/reviews/)

$599/month

Price

$15/month

4.0

Features

4.5

4.0

Ease of Use

4.1

[View full comparison](https://www.capterra.com/compare/145227-208764/TapClicks-vs-Tableau)

[Zoho Analytics](https://www.capterra.com/p/129749/Zoho-Analytics/)[4.42 (361)](https://www.capterra.com/p/129749/Zoho-Analytics/reviews/)

vs

[Domo](https://www.capterra.com/p/119119/Domo/)[4.29 (331)](https://www.capterra.com/p/119119/Domo/reviews/)

$30/month

Price

Contact vendor for pricing

4.3

Features

4.3

4.2

Ease of Use

4.1

[View full comparison](https://www.capterra.com/compare/119119-129749/Domo-vs-Zoho-Analytics)

[TapClicks](https://www.capterra.com/p/145227/TapClicks/)[4.27 (175)](https://www.capterra.com/p/145227/TapClicks/reviews/)

vs

[Domo](https://www.capterra.com/p/119119/Domo/)[4.29 (331)](https://www.capterra.com/p/119119/Domo/reviews/)

$599/month

Price

Contact vendor for pricing

4.0

Features

4.3

4.0

Ease of Use

4.1

[View full comparison](https://www.capterra.com/compare/119119-145227/Domo-vs-TapClicks)

[Zoho Analytics](https://www.capterra.com/p/129749/Zoho-Analytics/)[4.42 (361)](https://www.capterra.com/p/129749/Zoho-Analytics/reviews/)

vs

[Grow](https://www.capterra.com/p/136247/Grow/)[4.44 (408)](https://www.capterra.com/p/136247/Grow/reviews/)

$30/month

Price

Contact vendor for pricing

4.3

Features

4.2

4.2

Ease of Use

4.2

[View full comparison](https://www.capterra.com/compare/129749-136247/Zoho-Analytics-vs-Grow)

[TapClicks](https://www.capterra.com/p/145227/TapClicks/)[4.27 (175)](https://www.capterra.com/p/145227/TapClicks/reviews/)

vs

[Grow](https://www.capterra.com/p/136247/Grow/)[4.44 (408)](https://www.capterra.com/p/136247/Grow/reviews/)

$599/month

Price

Contact vendor for pricing

4.0

Features

4.2

4.0

Ease of Use

4.2

[View full comparison](https://www.capterra.com/compare/136247-145227/Grow-vs-TapClicks)

[Zoho Analytics](https://www.capterra.com/p/129749/Zoho-Analytics/)[4.42 (361)](https://www.capterra.com/p/129749/Zoho-Analytics/reviews/)

vs

[Google Cloud](https://www.capterra.com/p/268690/Google-Cloud-Platform/)[4.68 (2,306)](https://www.capterra.com/p/268690/Google-Cloud-Platform/reviews/)

$30/month

Price

Contact vendor for pricing

4.3

Features

4.6

4.2

Ease of Use

4.5

[View full comparison](https://www.capterra.com/compare/129749-268690/Zoho-Analytics-vs-Google-Cloud-Platform)

[TapClicks](https://www.capterra.com/p/145227/TapClicks/)[4.27 (175)](https://www.capterra.com/p/145227/TapClicks/reviews/)

vs

[Google Cloud](https://www.capterra.com/p/268690/Google-Cloud-Platform/)[4.68 (2,306)](https://www.capterra.com/p/268690/Google-Cloud-Platform/reviews/)

$599/month

Price

Contact vendor for pricing

4.0

Features

4.6

4.0

Ease of Use

4.5

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