Zoho Analytics vs Swydo: Which is a better fit?

Ripon C.: Hi, I'm Ripon. I'm an IT executive for [inaudible 00:00:04] University of Science and Technology. I give five out of five for Zoho Analytics. Zoho Analytics provides me with complete customization options, allowing them to tailor reports and dashboards to our own preferences. And we can initiate an intuitive drag and drop interface. Users of all levels of experience can quickly create complex reports, dashboards, and analysis. Zoho Analytics provides features such as integrated ETL, extract, transform, load processing, predictive analytics, and AI-powered analytics. Zoho Analytics offers a range of extensibility options, including the ability to connect to a variety of data sources and including databases and cloud applications and other applications, too. Zoho Analytics has limited customization options for more advanced users, such as the ability to create custom formulas or the ability to customize the look and feel of reports and dashboards. Zoho Analytics does not currently support connecting to all data sources. Zoho Analytics can be difficult to scale due to the need to purchase additional license or upgrade to a higher tier plan. Zoho Analytics provide with the customization option, allowing them tailored reports and they offer us a range of extensibility options. They had some limited customizing options, so I recommend it for all to do it, the Zoho Analytics.

Dima K.: My name's Dima. I'm a director in the marketing industry and I give Swydo a four out of five. For more reviews like this, click below. Prior to using Swydo I wasn't actually doing reports, at least not fancy ones. For clients was just basically doing... Just letting them know over the phone how everything's going. A lot of my clients were checking in on their actual ad accounts or just getting an update from me or just seeing the leads in sales come in, in Shopify, or in their inbox. When I was looking for the right software to use, I tried a few others. I can't really remember the names of all of them, but Swydo was the one that I ended up picking. And yeah, it was a great software, but I've actually moved on now to a different software called AgencyAnalytics, which I like even more. The reason I originally chose Swydo was because it was really easy to use, and configure, and the reports that it generated looked great. It was really easy to add my agency's branding and... Yeah, I just really appreciated the ease of use and also the pricing was very affordable, compared to a bunch of its competitors that I'd looked into. I found it very intuitive and straightforward to onboard with Swydo and it probably took about 15, 20 minutes to get the first client fully set up in it. And from there it only got faster. One thing that's really important with all of these reporting softwares for agencies is to find... Basically to be able to configure the report, to give the data that you wanted to give, and to look the way you wanted to look, and with a lot of the other softwares that I looked into, it was either too advanced and too complicated, like Google Data Studio, for example, where I felt like I needed a PhD to operate it. It could clearly do almost anything that I could imagine, but it was just incredibly difficult to use, whereas others had very limited functionality. Swydo kind of hit a sweet spot where it was very easy to use and it had enough functionality for my needs to make some really, really great dashboards and reports that worked for me. If you run a marketing agency that has a lot of AdWords clients, Facebook Ads clients, just basically paid traffic clients, then Swydo is fantastic, and I'd highly recommend it. I guess my only critique of it is its integrations for showing SEO results were a bit lacking. And that's why I ultimately moved to a software that allowed me to present great SEO reports as well, and that's AgencyAnalytics. But yeah, Swydo for PPC is awesome and I'd highly recommend it for that purpose.