# Compare Zoho Analytics vs Supermetrics 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Zoho Analytics and Supermetrics based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/129749-162846/Zoho-Analytics-vs-Supermetrics

---

# Zoho Analytics vs Supermetrics Features and Cost Comparison

Last updated April 2nd, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

Zoho AnalyticsSupermetrics2/4 selected

[Zoho Analytics](https://www.capterra.com/p/129749/Zoho-Analytics/)[4.4 (360)](https://www.capterra.com/p/129749/Zoho-Analytics/reviews/)

[Supermetrics](https://www.capterra.com/p/162846/Supermetrics/)[4.4 (109)](https://www.capterra.com/p/162846/Supermetrics/reviews/)

[## Zoho Analytics](https://www.capterra.com/p/129749/Zoho-Analytics/)[4.4 (360)](https://www.capterra.com/p/129749/Zoho-Analytics/reviews/)

Starting Price

$30.00/month

Value-for-Money

4.3

Functionality

4.3

Ease of Use

4.2

Customer Service

4.1

Reviews Sentiment

Based on [360 reviews](#user-reviews)

Positive

328

Neutral

25

Negative

7

[## Supermetrics](https://www.capterra.com/p/162846/Supermetrics/)[4.4 (109)](https://www.capterra.com/p/162846/Supermetrics/reviews/)

Starting Price

$29.00/month

Value-for-Money

3.8

Functionality

4.3

Ease of Use

4.1

Customer Service

3.8

Reviews Sentiment

Based on [109 reviews](#user-reviews)

Positive

96

Neutral

6

Negative

7

## Send this comparison chart to my inbox

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## Summary

* * *

Key features rated by users

Features selected based on 2,714 reviews from reporting software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

\--%Fit

Missing features

Not enough reviews

Feature ratings

Customizable Reports

5.0

Reporting/Analytics

4.6

Workflow Management

NA

Real-Time Data

NA

Customizable Templates

NA

\--%Fit

Missing features

Not enough reviews

Feature ratings

Customizable Reports

\--

Reporting/Analytics

4.4

Workflow Management

NA

Real-Time Data

\--

Customizable Templates

\--

User satisfaction

User satisfaction

4.4

User reviews[360](https://www.capterra.com/p/129749/Zoho-Analytics/reviews/)

Ease of use

4.2

Functionality

4.3

Value for money

4.3

Customer support

4.1

User satisfaction

4.4

User reviews[109](https://www.capterra.com/p/162846/Supermetrics/reviews/)

Ease of use

4.1

Functionality

4.3

Value for money

3.8

Customer support

3.8

Price starts from

Price starts from

$30Flat Rate, Per Month

-   Free version
-   Free trial

Price starts from

$29Flat Rate, Per Month

-   Free version
-   Free trial

Best for

Best for

CXOs, sales managers, analysts, consultants and anyone who have used / are using spreadsheets. And ISVs who are in need of a ready made, white label reporting solution.

Best for

Digital marketing agencies, e-commerce, publishers, startups, any company or organization looking to get a better understanding of their marketing data.

## User reviews

Pros & cons

PP

Parikshit P.

Vice-Chairman

> "This availability of data has helped Pitambari Products Pvt. Ltd. take timely decisions which have directly resulted in finding and..."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6472154)

AS

Amit S.

Director

> "Some Features are missing and not able to handle large data."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6686794)

SA

Srinivasulu A.

Data Analytics Consultant

> "Which helps us to data integration from multiple resources and later we can do ETL process and also do beautiful visualization with..."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6753386)

PP

Parikshit P.

Vice-Chairman

> "Difficult to integrate multiple data sets in a single report"

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6472154)

JD

Joy D.

Sales Specialist

> "Dynamic visibility (360° view) sales performance,deals pipelines, simplicity of identifying inefficiencies and ease of optimizing..."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6812988)

AM

Ajay M.

Head of Training

> "Zoho Analytics is a bit complex when it comes to designing a report."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6472315)

NP

Nachiket P.

Zoho Developer

> "That feature like visualization, Data Preparation and UI/UX to create easy and faster report and graphs."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6758584)

AP

Adam P.

ERP specialists

> "Not being able to put mine users into groups"

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6798150)

SR

Soph R.

Franchise Development Manager

> "The ability to compile and integrate data from multiple areas and using AI to verify trends and improvements"

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6798137)

JL

James L.

Support Officer

> "An average product, not great but not poor either."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___7080784)

CW

Chanchala W.

Business Analysts

> "Zoho analytics is a user friendly and cost effective BI tool that offers powerful data visualisation and reporting features."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6797577)

SA

Saket A.

Co Founder

> "Infact everytime, missed a feature, wrote to support, only to realise it already exists!"

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6472015)

SV

Sai V.

Backend Develper

> "I feel very comfortable writing Zoho queries as it has a user-friendly function for a better understanding and can visualize various..."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6472198)

RC

Ripon C.

IT Executive

> "Zoho Analytics can be difficult to scale due to the need to purchase additional licenses or upgrade to a higher-tier plan."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___4804863)

Deepika S.

Digital Marketing Executive

> "I liked Zoho Analytics for data-sharing capabilities, role-based access control, and interactive dashboards."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6753811)

PG

Pratik G.

Data Analysts

> "UI is less attractive"

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6472219)

RJ

Ravinder J.

manager

> "Overall I am satisfied with the Zoho analytics tool specially the report and dashboard structure, inbuilt user friendly forumula and..."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6472162)

PK

Pavel K.

CTO

> "The price of Extra rows is very expensive"

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6472210)

PG

Pratik G.

Data Analysts

> "It suits small to medium-sized businesses well, but can face performance issues with large datasets and has a learning curve for..."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6472219)

RK

Rejoyce K.

Marketer

> "At times it lags when it is loaded with big types of files."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6305911)

RS

Ramjee S.

ERP Admin

> "User Friendly, we can add multible tab on dashboard, can share column wise data and reports"

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6472063)

NV

Nikita V.

Marketing Manager CRM

> "It is quite laggy and reports are quite hard to connect to external data."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6046970)

Liliana A.

GED

> "I can import and combine data from different sources, even from databases behind firewalls, without any problem. Plus, I can create..."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___4853016)

VR

Verified Reviewer

ANALYST

> "zoho help customer support is big drawback in understanding features"

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___5040567)

AV

Amit V.

Marketing Manager

> "I like the features of data import, data merging and create a graph"

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6756505)

VR

Verified Reviewer

Marketing Analyst

> "However, the interface is still not the best, requiring you to create dashboards on other platforms - if you want a better visual..."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___3730328)

CW

Chanchala W.

Business Analysts

> "It integrates well with other zoho apps And external data sources making it easy to analyse data."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6797577)

AA

Armando A.

Client Success Manager

> "It is not as user friendly as other reporting tools and not as intuitive."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6175001)

CR

Carolina R.

IT Support Engineer

> "Every business operation is measured based on metrics that are a product of its commercial, operational, administrative nature; in..."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___4994064)

Pedro L.

CEO

> "It's complex to start using for someone that is not that used to work with reports"

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6191679)

Alejandro Enrique M.

Helpdesk Operations Supervisor

> "There are many tools to analyze data but when looking at the features provided by Zoho Analytics I can highlight its wide and diverse..."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___4831832)

Mohit S.

Business Development Manager

> "The Zoho analytics mobile app is difficult for me to use, and notifications frequently arrive late."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___4573632)

CS

Connor S.

Brokerage Operations Associate

> "Zoho Analytics is a great application to use if you are already a Zoho customer and want to get a good read on your numbers."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6561375)

Swapnil B.

Data Analyst

> "The least useful aspect of Zoho Analytics is subjective and depends on an individual's specific needs and requirements."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___4568661)

AA

Armando A.

Client Success Manager

> "The best thing about Analytics is that it connects very well with several data points and it can report on fields that would..."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6175001)

BC

Balkrushna C.

CTO

> "Might be difficult to derive reports if you don't understand basic database queries."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___3830318)

AD

Angelin D.

Team leader

> "User-Friendly Interface: Drag-and-drop features make it easy to create reports and dashboards."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6756490)

HN

Hiren N.

AI and AR Tech Lead

> "There are some bugs due to which it face inconvenient to use the tool."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___3788751)

SR

Soph R.

Franchise Development Manager

> "Easy to set up dashboards for different areas of the business for quick reference tools"

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6798137)

Dheeraj U.

Business Development Manager

> "It might be a bit challenging to incorporate anything that isn't a widely used service."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___4587785)

AC

Allyson C.

Senior staff engineer

> "Its intuitive interface and powerful data visualization."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6314521)

VR

Verified Reviewer

Graphic Designer

> "It has some bugs from time to time, and the shown data is not actually on real time, it syncs every "x" time depending on the..."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___2899593)

TP

Tushar P.

Software Engineer

> "The widget functionality and the features it provide is robust."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6472244)

HJ

Heejung J.

market analyst

> "It is impossible to change the style of the lettering, the programm can´t accept the combined cell in excel..."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___3195492)

VB

Vishak B.

Strategic HR Partner

> "Connectivity with zoho analytics and Zoho people"

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6471987)

VR

Verified Reviewer

Team Leader

> "UI/UX is not user-friendly."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___4062478)

AC

Allyson C.

Senior staff engineer

> "I easily created interactive dashboards without coding."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6314521)

Abhishek S.

Associate consultant

> "It is comparatively expensive and seems extravagant!"

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___4345703)

KM

Kesavaraj M.

Quality and process engineer

> "i like dashboard and chart view so much IN ZOHO Analytics"

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6755122)

AG

Andy G.

Accounting Manager

> "Naturally, my company's spam blocker bounces these. Since new users must respond to one of these spoofed e-mails, I can no longer set..."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#SoftwareAdvice___2199126)

AN

Ashish N.

Senior Manager

> "Zoho Insights are the best, it helps in analysis"

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6472345)

BR

Brent R.

Owner

> "Also, it's a little convoluted in how reports are set up vs dashboards vs individual graphs, etc."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___2364583)

GP

Georgiana P.

Owner

> "I love the data connectors that helped me to start up my business. When using the Zoho app it can be connected to a different range..."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___4822162)

AG

Andy G.

Accounting Manager

> "That's not acceptable and should not be required. If you want that as a convenience for your users, it works - with appropriate legal..."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#SoftwareAdvice___2199126)

KA

KS A.

Business analyst

> "The data integration part which is seamless and easy"

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6753272)

VR

Verified Reviewer

Service Desk Manger

> "The only "concern" I have is the software does not look like it is easily scalable to handle a large number of users."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___2850049)

VSG

Vani S G.

Director

> "Ease of use, integration with multiple Softwares, Data sharing options"

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6472180)

GN

Greg N.

Technician

> "Also, I did not see a tutorial."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___3359925)

AB

Andrei B.

Branch Manager

> "Zoho Analytics is a great app, really gather all the info from different sources and combined it into a great dashboard."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6265969)

BR

Brent R.

Owner

> "If you need something that isn't a popular service to be integrated, it can be a little difficult."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___2364583)

VR

Verified Reviewer

ANALYST

> "Its powerful BI allows to slice and dice my sales metric."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___5040567)

VR

Verified Reviewer

Director of Marketing

> "It's rather cumbersome, definitely missing some ease of use, and navigating the data sources is difficult if you have a lot to choose..."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___2503634)

Swapnil B.

Data Analyst

> "With features like data visualization, functions/calculations, and KPI monitoring, it offers great insight into business performance..."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___4568661)

DS

Daniel S.

Project Manager

> "Even tho is pretty flexible, is not very easy to use/set up."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___2937555)

[View Reviews](https://www.capterra.com/p/129749/Zoho-Analytics/reviews/)

PT

Paul T.

Traffic Manager

> "It connects seamlessly with most major marketing platforms (Google Ads, Meta, LinkedIn, TikTok, etc.) and pulls data directly into tools..."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___7020105)

AJ

Andi J.

Web and Mobile Analytics Specialist

> "However, one thing I didn’t like was that authentication often has to be done multiple times, which can interrupt workflows and slow down..."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___7022122)

AJ

Andi J.

Web and Mobile Analytics Specialist

> "It connects multiple marketing and analytics platforms seamlessly and allows users to automate reporting workflows that would otherwise take..."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___7022122)

Marina C.

President

> "What I did not like so much, would be the cost of the tool. While I understand that it provides significant value and saves me a lot of time..."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___4914788)

PT

Paul T.

Traffic Manager

> "The flexibility to customize queries and schedule automatic updates makes it ideal for ongoing campaign tracking and performance analysis."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___7020105)

MH

Martin H.

Head of Ecommerce

> "The pricing can be a bit steep for smaller businesses, and there's a learning curve when setting up more complex data queries."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___5079033)

AJ

Andi J.

Web and Mobile Analytics Specialist

> "The interface is intuitive, and the flexibility to use it with Google Sheets, Looker Studio, and BigQuery makes it a powerful tool for us."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___7022122)

MH

Martin H.

Head of Ecommerce

> "Additionally, occasional connectivity issues can be frustrating, but these are rare"

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___5079033)

AJ

Andi J.

Web and Mobile Analytics Specialist

> "What I liked most about Supermetrics was how it simplifies complex data integration."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___7022122)

SS

Stephanie S.

Digital Director

> "Sometimes the data might not pull through and I find it really hard to troubleshoot - customer service is an old fashioned enquiry on the..."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3763857)

CA

Chris A.

SVP Growth and Insight

> "It connects to all of our key data sources and makes report generation easy."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___7020831)

Andrea S.

Digital Advertising Team Leader

> "The Data Studio connector can get slow when connected to multiple ad accounts at once."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3613180)

Mayerly G.

bachelor

> "The ability to connect all my data sources on the same platform and use it to generate custom reports has been a real boon to my day-to-day..."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___4816099)

AW

Amity W.

Media Coordinator

> "As a media coordinator I feel as though I don't use the software to it's full potential and is unable to provide proper feedback for cons."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3539508)

MW

Marina W.

Paid Media Lead

> "The overall experience is positive though the relation cost/value may be better, as there are other platforms which offer similar service..."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___6545800)

CB

Christian B.

Growth consultant

> "The increase came out of nowhere and it makes it difficult for individual/freelancer usage"

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3536399)

DK

Daniel K.

Associate Media Director

> "The data aggregation and integrations are unmatched."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___6456469)

UK

Udi K.

Demand Gen

> "There has been an issue with the HubSpot connector for more than 4 weeks (still not resolved)."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3700703)

SP

Siim P.

CMO

> "I really like how they have a lot of options to pull in data from and I can create a powerful dashboard right in google sheets."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___4827813)

AS

Alexandre S.

Owner

> "You can't compare the prices, Supermetrics is really hard to afford, specially living outside US."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___4604599)

Marina C.

President

> "This tool has greatly simplified my marketing analytics by centralizing data from different platforms in one place."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___4914788)

Dr David S.

Director

> "Customer service - when I approached with a problem, no energy to solve it \[Sensitive Content \]and just pushing the problem around, refusing..."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3358228)

CC

Chris C.

SEO Specialist

> "The best things about Supermetrics is the simple connection to Looker Studios and Google Sheets."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___4805797)

Chhaya S.

Marketing Manager

> "Supermetrics is quite expensive in comparison with other tool available in the market."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3840759)

AE

Alaa E.

Technical Outsourcing Specialist

> "Supermetrics has enabled us to easily set up and create comprehensive dashboards that include aggregated and combined data from many..."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3591926)

VR

Verified Reviewer

Growth Marketing Manager

> "Also a bit costly."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3536073)

MC

Marah C.

Marketing and Social Media

> "We have a more complete picture of the outcomes and have incorporated them directly into our marketing goals and plans thanks to..."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___4459275)

UK

Udi K.

Demand Gen

> "A great deal of frustration"

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3700703)

Marlyn G.

Marketing Operations Manager

> "It is a tool that saves time and takes advantage of the data from Facebook ads, Instagram, LinkedIn, Tik Tok among others, I like that it..."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___4544565)

UK

Udi K.

Demand Gen

> "It is such a huge disappointment and frustration. "

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3700703)

Henri H.

Web designer

> "You directly import the data and it provides you with the best analysis tools"

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___5034627)

Maximilian E.

Founder

> "The reliability of the Google Sheets integration is quite bad."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___2999102)

KR

Kelly R.

Data Analyst

> "The functionality makes it easy to pull into data directly from our platforms with great level of detail that makes reporting and marketing..."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3535919)

GZ

Gabriel Z.

Performance Marketing Manager

> "Terrible."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3542880)

MH

Martin H.

Head of Ecommerce

> "It's incredibly versatile, simplifying the data collection and reporting process."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___5079033)

SP

Santosh P.

Head of Search Marketing

> "Connectors break way too often than we'd like."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3359285)

Raúl S.

Account Director

> "The best thing is the versatility it gives you when it comes to connecting with countless sources, which, unlike Data Studio, is much more..."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3588479)

PF

Pedro F.

analyst

> "Some parts are not very intuitive in my experience"

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3522069)

JB

Jay B.

Director of Strategy

> "This product is perfect for local business listings data on multi-location accounts."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3535940)

HC

Henry C.

Digital Strategist

> "I emailed support to cancel."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___2947407)

JP

Jack P.

Senior Paid Media Specialist

> "I find it essential in making good marketing decisions by utilizing actionable reports with clean visualizations."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3539086)

DJ

Daniel J.

Head of Marketing

> "It's difficult to find out how to get started with building data sheets, but the worst part of the product?"

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___2554167)

VR

Verified Reviewer

Growth Marketing Manager

> "I love being able to log in to tableau and see all of my dashes automatically updated each morning."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3536073)

MH

Martina H.

Digital Specialist

> "Sometimes gets confusing because it changes settings slowly and interface is monotone"

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___2770421)

AS

Alexandre S.

Owner

> "Supermetrics is a complete tool to extract data from multiple sources."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___4604599)

Serbay Arda A.

Managing director

> "User numbers are extremely low even if you pay 300+ USD/month"

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___2380374)

UK

Udi K.

Demand Gen

> "Even though it's not very user-friendly, confusing, or expensive, I've used it for years, because it did the job I needed, which was to..."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3700703)

HC

Henry C.

Digital Strategist

> "Frustrating and slow."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___2947407)

DT

Davy T.

CEO

> "I like the way you can connect multiple sources and use them in Google Sheets."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3535504)

DJ

Daniel J.

Head of Marketing

> "I have tried to get started with Supermetrics for 28 days now, and this is by far the worst experience I have ever had with a software..."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___2554167)

SP

Siim P.

CMO

> "Their support is also really good and they can help with pretty much anything."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___4827813)

VR

Verified Reviewer

Senior Digital Marketing Manager

> "Not always very intuitive, queries can cause lots of nightmares - definitely could be more user-friendly."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___2389711)

KF

Kenneth F.

Accounting

> "Supermetrics enables simple yet powerful data analysis, and the user interface is simple to grasp."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___4628788)

Serbay Arda A.

Managing director

> "It is very expensive also they are packages arent clear."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___2380374)

[View Reviews](https://www.capterra.com/p/162846/Supermetrics/reviews/)

## User interface

4.42 (360)

[Supermetrics](https://www.capterra.com/p/162846/Supermetrics/)

4.39 (109)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

Access Controls/Permissions

207

Important

Activity Dashboard

150

Important

Ad hoc Query

120

Important

Zoho Analytics

Top features

32/38

-   Access Controls/Permissions
-   Activity Dashboard
-   Ad hoc Query
-   Ad hoc Reporting
-   AI Copilot
-   Alerts/Notifications
-   API
-   Audit Management
-   Collaboration Tools
-   Customizable Branding
-   Customizable Dashboard
-   Customizable Reports
-   Customizable Templates
-   Dashboard Creation
-   Data Connectors
-   Data Import/Export
-   Data Synchronization
-   Data Visualization
-   Drag & Drop
-   Financial Reporting
-   Forecasting
-   Generative AI
-   Marketing Reports
-   Multiple Data Sources
-   OLAP
-   Performance Metrics
-   Real-Time Data
-   Real-Time Reporting
-   Reporting/Analytics
-   Sales Reports
-   Scheduled/Automated Reports
-   Search/Filter
-   Single Sign On
-   Third-Party Integrations
-   Trend Analysis
-   Visual Analytics
-   Widgets
-   Workflow Management

[See all features](https://www.capterra.com/p/129749/Zoho-Analytics/#features)

Supermetrics

28/38

-   Access Controls/Permissions
-   Activity Dashboard
-   Ad hoc Query
-   Ad hoc Reporting
-   AI Copilot
-   Alerts/Notifications
-   API
-   Audit Management
-   Collaboration Tools
-   Customizable Branding
-   Customizable Dashboard
-   Customizable Reports
-   Customizable Templates
-   Dashboard Creation
-   Data Connectors
-   Data Import/Export
-   Data Synchronization
-   Data Visualization
-   Drag & Drop
-   Financial Reporting
-   Forecasting
-   Generative AI
-   Marketing Reports
-   Multiple Data Sources
-   OLAP
-   Performance Metrics
-   Real-Time Data
-   Real-Time Reporting
-   Reporting/Analytics
-   Sales Reports
-   Scheduled/Automated Reports
-   Search/Filter
-   Single Sign On
-   Third-Party Integrations
-   Trend Analysis
-   Visual Analytics
-   Widgets
-   Workflow Management

[See all features](https://www.capterra.com/p/162846/Supermetrics/#features)

### Recognition

Zoho Analytics is recognized as a top-rated tool in 3 Capterra Shortlist reports

No recognitions have been awarded to Supermetrics

### Deployment & support

Zoho Analytics

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Supermetrics

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Zoho Analytics

-   By Zoho
-   Located in United States
-   Founded in 1996

Supermetrics

-   By Supermetrics
-   Located in Finland
-   Founded in

## Popular Comparisons

[Zoho Analytics](https://www.capterra.com/p/129749/Zoho-Analytics/)[4.42 (360)](https://www.capterra.com/p/129749/Zoho-Analytics/reviews/)

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4.3

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4.5

4.2

Ease of Use

4.1

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Price

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4.3

Features

4.6

4.1

Ease of Use

4.2

[View full comparison](https://www.capterra.com/compare/162846-177042/Supermetrics-vs-Google-Analytics)

[Zoho Analytics](https://www.capterra.com/p/129749/Zoho-Analytics/)[4.42 (360)](https://www.capterra.com/p/129749/Zoho-Analytics/reviews/)

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$30/month

Price

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4.3

Features

4.6

4.2

Ease of Use

4.2

[View full comparison](https://www.capterra.com/compare/129749-177042/Zoho-Analytics-vs-Google-Analytics)

[Supermetrics](https://www.capterra.com/p/162846/Supermetrics/)[4.39 (109)](https://www.capterra.com/p/162846/Supermetrics/reviews/)

vs

[Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/)[4.58 (1,879)](https://www.capterra.com/p/176586/Power-BI/reviews/)

$29/month

Price

$10/month

4.3

Features

4.5

4.1

Ease of Use

4.1

[View full comparison](https://www.capterra.com/compare/162846-176586/Supermetrics-vs-Power-BI)

[Zoho Analytics](https://www.capterra.com/p/129749/Zoho-Analytics/)[4.42 (360)](https://www.capterra.com/p/129749/Zoho-Analytics/reviews/)

vs

[Tableau](https://www.capterra.com/p/208764/Tableau/)[4.56 (2,351)](https://www.capterra.com/p/208764/Tableau/reviews/)

$30/month

Price

$15/month

4.3

Features

4.5

4.2

Ease of Use

4.1

[View full comparison](https://www.capterra.com/compare/129749-208764/Zoho-Analytics-vs-Tableau)

[Supermetrics](https://www.capterra.com/p/162846/Supermetrics/)[4.39 (109)](https://www.capterra.com/p/162846/Supermetrics/reviews/)

vs

[Tableau](https://www.capterra.com/p/208764/Tableau/)[4.56 (2,351)](https://www.capterra.com/p/208764/Tableau/reviews/)

$29/month

Price

$15/month

4.3

Features

4.5

4.1

Ease of Use

4.1

[View full comparison](https://www.capterra.com/compare/162846-208764/Supermetrics-vs-Tableau)

[Zoho Analytics](https://www.capterra.com/p/129749/Zoho-Analytics/)[4.42 (360)](https://www.capterra.com/p/129749/Zoho-Analytics/reviews/)

vs

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$30/month

Price

Contact vendor for pricing

4.3

Features

4.3

4.2

Ease of Use

4.1

[View full comparison](https://www.capterra.com/compare/119119-129749/Domo-vs-Zoho-Analytics)

[Supermetrics](https://www.capterra.com/p/162846/Supermetrics/)[4.39 (109)](https://www.capterra.com/p/162846/Supermetrics/reviews/)

vs

[Reportei](https://www.capterra.com/p/180418/Reportei/)[4.71 (241)](https://www.capterra.com/p/180418/Reportei/reviews/)

$29/month

Price

$24/month

4.3

Features

4.5

4.1

Ease of Use

4.8

[View full comparison](https://www.capterra.com/compare/162846-180418/Supermetrics-vs-Reportei)

[Zoho Analytics](https://www.capterra.com/p/129749/Zoho-Analytics/)[4.42 (360)](https://www.capterra.com/p/129749/Zoho-Analytics/reviews/)

vs

[Grow](https://www.capterra.com/p/136247/Grow/)[4.44 (400)](https://www.capterra.com/p/136247/Grow/reviews/)

$30/month

Price

Contact vendor for pricing

4.3

Features

4.2

4.2

Ease of Use

4.2

[View full comparison](https://www.capterra.com/compare/129749-136247/Zoho-Analytics-vs-Grow)

[Supermetrics](https://www.capterra.com/p/162846/Supermetrics/)[4.39 (109)](https://www.capterra.com/p/162846/Supermetrics/reviews/)

vs

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$29/month

Price

$19.9/month

4.3

Features

4.8

4.1

Ease of Use

4.5

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$30/month

Price

Contact vendor for pricing

4.3

Features

4.6

4.2

Ease of Use

4.5

[View full comparison](https://www.capterra.com/compare/129749-268690/Zoho-Analytics-vs-Google-Cloud-Platform)

[Supermetrics](https://www.capterra.com/p/162846/Supermetrics/)[4.39 (109)](https://www.capterra.com/p/162846/Supermetrics/reviews/)

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$29/month

Price

Contact vendor for pricing

4.3

Features

4.6

4.1

Ease of Use

4.7

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