--- title: "Compare Zoho Analytics vs Looker 2026 | Capterra" description: "Unsure of what to choose? Check Capterra to compare Looker and Zoho Analytics based on pricing, features, product details, and verified reviews." source_url: "https://www.capterra.com/compare/129749-169053/Zoho-Analytics-vs-Looker" page_type: "comparison" language: "en" --- # Looker vs Zoho Analytics Features and Cost Comparison Last updated September 16th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: LookerZoho Analytics2/4 selected [Looker](https://www.capterra.com/p/169053/Looker/)[4.5 (286)](https://www.capterra.com/p/169053/Looker/reviews/) [Zoho Analytics](https://www.capterra.com/p/129749/Zoho-Analytics/)[4.4 (361)](https://www.capterra.com/p/129749/Zoho-Analytics/reviews/) [## Looker](https://www.capterra.com/p/169053/Looker/)[4.5 (286)](https://www.capterra.com/p/169053/Looker/reviews/) Starting Price Contact vendor Value-for-Money 4.4 Functionality 4.4 Ease of Use 4.3 Customer Service 4.5 Reviews Sentiment Based on [286 reviews](#user-reviews) Positive 268 Neutral 16 Negative 2 [## Zoho Analytics](https://www.capterra.com/p/129749/Zoho-Analytics/)[4.4 (361)](https://www.capterra.com/p/129749/Zoho-Analytics/reviews/) Starting Price $30.00/month Value-for-Money 4.3 Functionality 4.3 Ease of Use 4.2 Customer Service 4.2 Reviews Sentiment Based on [361 reviews](#user-reviews) Positive 329 Neutral 25 Negative 7 What’s your intended use case? ## Summary * * * Key features rated by users Features selected based on 2,567 reviews from dashboard software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology 73%Fit Missing features Feature ratings Real-Time Data 4.3 Workflow Management NA Multiple Data Sources 4.8 Reporting/Analytics 4.7 Activity Tracking 5.0 \--%Fit Missing features Feature ratings Real-Time Data NA Workflow Management NA Multiple Data Sources 4.5 Reporting/Analytics 4.6 Activity Tracking NA User satisfaction User satisfaction 4.5 User reviews[286](https://www.capterra.com/p/169053/Looker/reviews/) Ease of use 4.3 Functionality 4.4 Value for money 4.4 Customer support 4.5 User satisfaction 4.4 User reviews[361](https://www.capterra.com/p/129749/Zoho-Analytics/reviews/) Ease of use 4.2 Functionality 4.3 Value for money 4.3 Customer support 4.2 Price starts from Price starts from \-- - Free version - Free trial Price starts from $30Flat Rate, Per Month - Free version - Free trial Best for Best for Looker is used by data analysts, business intelligence professionals, developers, marketers, IT administrators, and enterprises managing cloud costs. Best for CXOs, sales managers, analysts, consultants and anyone who have used / are using spreadsheets. And ISVs who are in need of a ready made, white label reporting solution. ## User reviews Pros & cons KL Khimson L. It Admin > "It provides strong visualization and allows users to turn large amounts of data into useful insights." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___7200603) DS Daniel S. Project Lead > "Looker does fall down a little bit when it comes to more advanced data handling and lacks some more complex data visualisation tools which..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___7085107) CB Christoph B. COO > "Looker is a user-friendly and versatile cloud solution to provide analytics to a larger organization." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___7129767) DS Daniel S. Project Lead > "There are ways of doing this in looker however it requires several workarounds that are not the most accurate and don't deliver the requirements I..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___7085107) EG Erika G. Data Analyst > "It has blended data feature which allows to create a single table from different data sources like Google Analytics and Google Search Console." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6871859) RS Robert S. Data Visualization Engineer > "I found that blending data from multiple data sources can be a hassle." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___7016630) AW Adrian W. Fleet Operative > "Looker is a comprehensive reporting tool, it saves a lot of time as the data is imported automatically from different sources like sheets,..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6585510) Parsa G. AI Data and Insights Analyst > "Some was that there were discrepancies between the main database and GCP, which resulted in missing data in the final dashboard." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6870674) MH Matthew H. Analyst > "The application does a great job at transforming intricate datasets into visuals that can be understood within a short span of time making it..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6495614) LE Lucie E. Customer Service Consultant > "For a first timer Looker will be difficult to work with as there are many options and complex options." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6631440) LS Laura S. SDR > "Great tool to have all the organizational data in a visual dashboard to interpret, we mainly use it to compare sales objetives vs results, and..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6812965) Willem G. Commercial manager > "The guys got stuck when loading lots of data." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___7093319) DS Daniel S. Project Lead > "It provides a great selection of basic data visual tools and data integration options across several platforms." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___7085107) HB Harlan B. Data Analyst > "Insufficient data transformation in platform" [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6554494) TMG Tahir Mutlu G. Digital Marketing Specialist > "We were wasting a lot of time trying to visualize our source data in gsheets. When we started using Looker, it saved us a lot of time and helped us..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6515033) GD Gerrit D. Solutions Engineer > "It's a complex software (because it does so much) and obviously not the easiest to throw at an intern to learn." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6622237) PG Peter G. Manager > "Another good feature that worth to be mentioned is that I can share these reports with my colleagues with a shareable link or easily export in PDF..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6559755) IM Ian M. Snr Account Director > "It does however come across as a bit basic sometimes" [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6575450) AW Adrian W. Fleet Operative > "The most I like that I can connect different data sources witch will import automatically and create a complex dashboard for a better overview." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6585510) JL James L. Product Management > "My main gripe is with the visualizations." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6823861) Anshu Y. Sr. Data Analyst > "This helps us set realistic targets for the team and boosts overall productivity." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___7019268) LN Laban N. Research and development analyst > "Running complex queries on this tool affects system performance occasionally which is not ideal." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6225506) MH Matthew H. Analyst > "Looker Studio is very customizable providing possibilities of creating specific dashboards for a given clientele." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6495614) LH Lucien H. Head of GTM > "With Looker, we've struggled to get non-data people into the tool to really use it as they find it hard to use without significant training." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6288917) TMG Tahir Mutlu G. Digital Marketing Specialist > "It visualizes your data in a very short time and facilitates KPI tracking." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6515033) Suru S. BigData Engineer > "Also some issues with the buffer, when the command is run again and again after creating the reports. When a report's format changes, my scheduled..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___4582309) AL Alexandra L. Customer success manager > "The reports are very customable, you can design a report almost as if you were working in power point." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6857400) RC Ross C. PPC Account Executive > "Given that any tool providing the features that Looker does, I do not think that any alternatives would eliminate the difficulties sometimes..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6156410) JL James L. Product Management > "Even though I sometimes wish for cooler native charts, Looker's flexibility and data modeling capabilities definitely make up for it." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6823861) LH Lucien H. Head of GTM > "It is not the most user friendly tool and can have performance issues around loading." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6288917) CP Carly P. Accounts Administrator > "The fact that I can connect more data sources, is saves me a lot of time as data is imported automatically." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6754962) Anoop K. Senior Analyst > "Customer support is gone from good to bad. When I had queries , customer support team could not help as they themselves were not aware of the tool..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___4615803) VR Verified Reviewer Fulfillment Associate > "Looker provides the real-time data with great support and customization." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6757844) VR Verified Reviewer Head of Marketing Strategy > "Some charts take long to load." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6043983) ZW Zyad W. Technical IT Support > "Google Looker is the best business intelligence tool for your business it can be integrated with many software and tools to collect data and..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6044702) IA Isam A. CFO > "Google Looker is complex and hard to learn especially when you are trying to make complex data collection or reports." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___4844036) VR Verified Reviewer Project Manager > "The way to show insights based on data, and processing tons of data and cross them with other data sets so you can have as an outcome easy to..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___5082243) ER Eric R. Revenue Operations Manager > "Looker was an attempt to deliver a single source of truth dashboard to senior leaders. Because much of our data lives in different warehouses,..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___3309801) Parsa G. AI Data and Insights Analyst > "For any company where GCP is their main source of ground truth, it is best choice but if you have equal possibility of using alternatives, there..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6870674) MW Molly W. Technical Specialist > "Can be difficult to connect data sources." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___4584705) MA Mariana A. SEO/SEM Specialist > "The combination of Looker Studio's robust data analytics capabilities and the seamless integration provided by Porter Metrics has streamlined my..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___5031333) AS Ankur S. Design Quality Advisor > "Sometimes It lags a lot and doesn't respond in the urgent need. If I look at Google analytics it gives too fluence experience" [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___3565649) Dimitris K. Managing Director > "The numerous connections with the social media platforms and the ability to create reports in a fast, efficient & scalable way are the most..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___5077632) JR Jo R. Coaching Specialist > "Seriously, it is glitchy every single day. " [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___4320184) Manish S. Data Analyst > "Moreover, looker has a plethora of customizable visualizations which also has ability to add advanced drill down to make it more interactive." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6465027) VR Verified Reviewer Front End Engineer > "poor documentation, poor react visualization components" [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___3541805) JL James L. Product Management > "It's a solid BI platform that truly shines in how it handles data and lets people help themselves." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6823861) VR Verified Reviewer Data Scientist > "It gets down very often, requires very good internet connection and building dashboards is not very easy and intuitive for non professionals,..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___2816937) LK Liam K. CMO > "It connects multiple data sources and let you create complex dashboard for data analytics and visualization." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6278684) VR Verified Reviewer Supervisor > "It takes forever to load a look or dashboard." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___3341293) BAF Bogdan Alexandu F. Stock Manager > "I have created a dashboard with all the information I need, and with the graphs created, it is easier to analyze the evolution and what needs to be..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6380397) AK Anuja K. Financial Analyst > "The software often lags too." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___3684836) RC Ross C. PPC Account Executive > "It has a wide variety of features and being able to tailor dashboards exactly how you would like them gives the freedom to make reports bespoke to..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6156410) MR Michelle R. Product Manager > "I haven't found anything I don't like about the software yet, but I am a relatively new user to this product." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___2562103) TMG Tahir Mutlu G. Digital Marketing Specialist > "These visualizations are very important in the flow of information between teams." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6515033) DS Daniel S. Project Lead > "Looker does fall down a little bit when it comes to more advanced data handling and lacks some more complex data visualisation tools which..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___7085107) CW Chris W. Account Manager > "Sharing the reports with others is eay, as you can share the live report where data is updated automatically or export as a PDF." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6429484) JL James L. Product Management > "My main gripe is with the visualizations." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6823861) MS Mara S. Head of Marketing > "Good free tool from Google for data visualisation and dashboard building" [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6793051) VR Verified Reviewer Front End Engineer > "poor documentation, poor react visualization components" [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___3541805) EE Eugen E. IT Controller > "Looker is an excellent data modeling software with strong version control features" [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6768900) VR Verified Reviewer Data Scientist > "It gets down very often, requires very good internet connection and building dashboards is not very easy and intuitive for non professionals,..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___2816937) LN Laban N. Research and development analyst > "I appreciate its flexible customization options that help us to visualize data in line with our company requirements." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6225506) IM Ian M. Snr Account Director > "It does however come across as a bit basic sometimes" [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6575450) VR Verified Reviewer Analyst > "Very powerful tool on the backend side with a great semantic layer which allows you you easily navigate through data and make explores." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___5096984) DS Daniel S. Project Lead > "There are ways of doing this in looker however it requires several workarounds that are not the most accurate and don't deliver the requirements I..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___7085107) CW Chris W. Account Manager > "It offers many types of charts and graphs where you can integrate data from different sources easily." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6429484) Anoop K. Senior Analyst > "Customer support is gone from good to bad. When I had queries , customer support team could not help as they themselves were not aware of the tool..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___4615803) [View Reviews](https://www.capterra.com/p/169053/Looker/reviews/) SA Srinivasulu A. Data Analytics Consultant > "Which helps us to data integration from multiple resources and later we can do ETL process and also do beautiful visualization with..." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6753386) IW Isla W. Marketing Manager > "It can feel a bit overwhelming at first, not a huge deal once you get going but it’s a barrier." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___7176142) JD Joy D. Sales Specialist > "Dynamic visibility (360° view) sales performance,deals pipelines, simplicity of identifying inefficiencies and ease of optimizing..." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6812988) AS Amit S. Director > "Some Features are missing and not able to handle large data." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6686794) NP Nachiket P. Zoho Developer > "That feature like visualization, Data Preparation and UI/UX to create easy and faster report and graphs." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6758584) AP Adam P. ERP specialists > "Not being able to put mine users into groups" [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6798150) SR Soph R. Franchise Development Manager > "The ability to compile and integrate data from multiple areas and using AI to verify trends and improvements" [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6798137) JL James L. Support Officer > "An average product, not great but not poor either." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___7080784) CW Chanchala W. Business Analysts > "Zoho analytics is a user friendly and cost effective BI tool that offers powerful data visualisation and reporting features." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6797577) RK Rejoyce K. Marketer > "At times it lags when it is loaded with big types of files." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6305911) Deepika S. Digital Marketing Executive > "I liked Zoho Analytics for data-sharing capabilities, role-based access control, and interactive dashboards." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6753811) NV Nikita V. Marketing Manager CRM > "It is quite laggy and reports are quite hard to connect to external data." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6046970) PP Parikshit P. Vice-Chairman > "This availability of data has helped Pitambari Products Pvt. Ltd. take timely decisions which have directly resulted in finding and..." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6472154) PP Parikshit P. Vice-Chairman > "Difficult to integrate multiple data sets in a single report" [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6472154) AV Amit V. Marketing Manager > "I like the features of data import, data merging and create a graph" [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6756505) AM Ajay M. Head of Training > "Zoho Analytics is a bit complex when it comes to designing a report." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6472315) CW Chanchala W. Business Analysts > "It integrates well with other zoho apps And external data sources making it easy to analyse data." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6797577) VR Verified Reviewer ANALYST > "zoho help customer support is big drawback in understanding features" [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___5040567) CS Connor S. Brokerage Operations Associate > "Zoho Analytics is a great application to use if you are already a Zoho customer and want to get a good read on your numbers." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6561375) SA Saket A. Co Founder > "Infact everytime, missed a feature, wrote to support, only to realise it already exists!" [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6472015) AA Armando A. Client Success Manager > "The best thing about Analytics is that it connects very well with several data points and it can report on fields that would..." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6175001) RC Ripon C. IT Executive > "Zoho Analytics can be difficult to scale due to the need to purchase additional licenses or upgrade to a higher-tier plan." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___4804863) AD Angelin D. Team leader > "User-Friendly Interface: Drag-and-drop features make it easy to create reports and dashboards." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6756490) AA Armando A. Client Success Manager > "It is not as user friendly as other reporting tools and not as intuitive." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6175001) SR Soph R. Franchise Development Manager > "Easy to set up dashboards for different areas of the business for quick reference tools" [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6798137) Pedro L. CEO > "It's complex to start using for someone that is not that used to work with reports" [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6191679) SV Sai V. Backend Develper > "I feel very comfortable writing Zoho queries as it has a user-friendly function for a better understanding and can visualize various..." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6472198) PG Pratik G. Data Analysts > "UI is less attractive" [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6472219) RJ Ravinder J. manager > "Overall I am satisfied with the Zoho analytics tool specially the report and dashboard structure, inbuilt user friendly forumula and..." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6472162) PK Pavel K. CTO > "The price of Extra rows is very expensive" [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6472210) PG Pratik G. Data Analysts > "It suits small to medium-sized businesses well, but can face performance issues with large datasets and has a learning curve for..." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6472219) Mohit S. Business Development Manager > "The Zoho analytics mobile app is difficult for me to use, and notifications frequently arrive late." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___4573632) KM Kesavaraj M. Quality and process engineer > "i like dashboard and chart view so much IN ZOHO Analytics" [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6755122) Swapnil B. Data Analyst > "The least useful aspect of Zoho Analytics is subjective and depends on an individual's specific needs and requirements." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___4568661) KA KS A. Business analyst > "The data integration part which is seamless and easy" [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6753272) Dheeraj U. Business Development Manager > "It might be a bit challenging to incorporate anything that isn't a widely used service." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___4587785) RS Ramjee S. ERP Admin > "User Friendly, we can add multible tab on dashboard, can share column wise data and reports" [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6472063) VR Verified Reviewer Marketing Analyst > "However, the interface is still not the best, requiring you to create dashboards on other platforms - if you want a better visual..." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___3730328) AB Andrei B. Branch Manager > "Zoho Analytics is a great app, really gather all the info from different sources and combined it into a great dashboard." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6265969) HJ Heejung J. market analyst > "It is impossible to change the style of the lettering, the programm can´t accept the combined cell in excel..." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___3195492) VR Verified Reviewer ANALYST > "Its powerful BI allows to slice and dice my sales metric." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___5040567) BC Balkrushna C. CTO > "Might be difficult to derive reports if you don't understand basic database queries." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___3830318) Swapnil B. Data Analyst > "With features like data visualization, functions/calculations, and KPI monitoring, it offers great insight into business performance..." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___4568661) VR Verified Reviewer Team Leader > "UI/UX is not user-friendly." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___4062478) Liliana A. GED > "I can import and combine data from different sources, even from databases behind firewalls, without any problem. Plus, I can create..." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___4853016) HN Hiren N. AI and AR Tech Lead > "There are some bugs due to which it face inconvenient to use the tool." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___3788751) Abhishek S. Associate consultant > "One can easily integrate it with any application, besides it allows one to integrate it with famous software like HubSpot,..." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___4345703) Abhishek S. Associate consultant > "It is comparatively expensive and seems extravagant!" [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___4345703) PM Pranjal M. Business Development Associate > "It offers a very user-friendly interface that makes it easier to navigate and explore the data, It also offers customisable..." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___4785930) VR Verified Reviewer Graphic Designer > "It has some bugs from time to time, and the shown data is not actually on real time, it syncs every "x" time depending on the..." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___2899593) VR Verified Reviewer Customer success specialist > "It helps my SaaS customers to get way more insights about their business on our software." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6033767) VR Verified Reviewer Service Desk Manger > "The only "concern" I have is the software does not look like it is easily scalable to handle a large number of users." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___2850049) Swapnil B. Data Analyst > "The ability to import and export data, as well as schedule automated reports, helps to streamline the data analysis process." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___4568661) GN Greg N. Technician > "Also, I did not see a tutorial." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___3359925) VR Verified Reviewer DATA ANALYST > "The dashboard is user-friendly and intuitive, and the pricing is excellent." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6645640) VR Verified Reviewer Director of Marketing > "It's rather cumbersome, definitely missing some ease of use, and navigating the data sources is difficult if you have a lot to choose..." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___2503634) CR Carolina R. IT Support Engineer > "Every business operation is measured based on metrics that are a product of its commercial, operational, administrative nature; in..." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___4994064) DS Daniel S. Project Manager > "Even tho is pretty flexible, is not very easy to use/set up." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___2937555) Alejandro Enrique M. Helpdesk Operations Supervisor > "There are many tools to analyze data but when looking at the features provided by Zoho Analytics I can highlight its wide and diverse..." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___4831832) PG Pratik G. Data Analysts > "UI is less attractive" [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6472219) KW Kamal W. Business Analyst > "Ease of use and expanding functionality." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6798151) VR Verified Reviewer Team Leader > "UI/UX is not user-friendly." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___4062478) Mohit S. Business Development Manager > "It enables us to import several Excel sheets, connect the data table, and build sophisticated reports." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___4573632) VR Verified Reviewer ANALYST > "zoho help customer support is big drawback in understanding features" [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___5040567) RS Rob S. Sales and Marketing Director > "Good respsive team and good after sales contact available" [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6795971) Dheeraj U. Business Development Manager > "It might be a bit challenging to incorporate anything that isn't a widely used service." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___4587785) [View Reviews](https://www.capterra.com/p/129749/Zoho-Analytics/reviews/) ## User interface 4.55 (286) [Zoho Analytics](https://www.capterra.com/p/129749/Zoho-Analytics/) 4.42 (361) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit Access Controls/Permissions 207 Important Activity Tracking 150 Important Ad hoc Reporting 120 Important Looker 29/42 - Access Controls/Permissions - Activity Tracking - Ad hoc Reporting - AI Copilot - Alerts/Notifications - API - Collaboration Tools - Customizable Branding - Customizable Reports - Customizable Templates - Dashboard Creation - Data Aggregation - Data Connectors - Data Import/Export - Data Synchronization - Data Visualization - Drag & Drop - Forecasting - Functions/Calculations - Generative AI - Interactive Elements - KPI Monitoring - Mobile Dashboards - Multiple Data Sources - Natural Language Search - Performance Metrics - Predictive Analytics - Private Dashboards - Public Dashboards - Real-Time Data - Real-Time Notifications - Reporting/Analytics - Scheduled/Automated Reports - Scorecards - Search/Filter - Secure Data Storage - Single Page View - Single Sign On - Third-Party Integrations - Trend Analysis - Widgets - Workflow Management [See all features](https://www.capterra.com/p/169053/Looker/#features) Zoho Analytics Top features 33/42 - Access Controls/Permissions - Activity Tracking - Ad hoc Reporting - AI Copilot - Alerts/Notifications - API - Collaboration Tools - Customizable Branding - Customizable Reports - Customizable Templates - Dashboard Creation - Data Aggregation - Data Connectors - Data Import/Export - Data Synchronization - Data Visualization - Drag & Drop - Forecasting - Functions/Calculations - Generative AI - Interactive Elements - KPI Monitoring - Mobile Dashboards - Multiple Data Sources - Natural Language Search - Performance Metrics - Predictive Analytics - Private Dashboards - Public Dashboards - Real-Time Data - Real-Time Notifications - Reporting/Analytics - Scheduled/Automated Reports - Scorecards - Search/Filter - Secure Data Storage - Single Page View - Single Sign On - Third-Party Integrations - Trend Analysis - Widgets - Workflow Management [See all features](https://www.capterra.com/p/129749/Zoho-Analytics/#features) ### Recognition Looker is recognized as a top-rated tool in 1 Capterra Shortlist reports Best Value Statistical Analysis Software (2024)  Best Value Statistical Analysis Software (2023)  No recognitions have been awarded to Zoho Analytics ### Deployment & support Looker Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Zoho Analytics Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Looker - By Google - Located in United States - Founded in Zoho Analytics - By Zoho - Located in United States - Founded in 1996 ## Popular Comparisons [Looker](https://www.capterra.com/p/169053/Looker/)[4.55 (286)](https://www.capterra.com/p/169053/Looker/reviews/) vs [Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/)[4.58 (1,893)](https://www.capterra.com/p/176586/Power-BI/reviews/) Contact vendor for pricing Price $10/month 4.4 Features 4.5 4.3 Ease of Use 4.1 [View full comparison](https://www.capterra.com/compare/169053-176586/Looker-vs-Power-BI) [Zoho Analytics](https://www.capterra.com/p/129749/Zoho-Analytics/)[4.42 (361)](https://www.capterra.com/p/129749/Zoho-Analytics/reviews/) vs [Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/)[4.58 (1,893)](https://www.capterra.com/p/176586/Power-BI/reviews/) $30/month Price $10/month 4.3 Features 4.5 4.2 Ease of Use 4.1 [View full comparison](https://www.capterra.com/compare/129749-176586/Zoho-Analytics-vs-Power-BI) [Looker](https://www.capterra.com/p/169053/Looker/)[4.55 (286)](https://www.capterra.com/p/169053/Looker/reviews/) vs [Tableau](https://www.capterra.com/p/208764/Tableau/)[4.56 (2,362)](https://www.capterra.com/p/208764/Tableau/reviews/) Contact vendor for pricing Price $15/month 4.4 Features 4.5 4.3 Ease of Use 4.1 [View full comparison](https://www.capterra.com/compare/169053-208764/Looker-vs-Tableau) [Zoho Analytics](https://www.capterra.com/p/129749/Zoho-Analytics/)[4.42 (361)](https://www.capterra.com/p/129749/Zoho-Analytics/reviews/) vs [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,101)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) $30/month Price Contact vendor for pricing 4.3 Features 4.6 4.2 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/129749-177042/Zoho-Analytics-vs-Google-Analytics) [Looker](https://www.capterra.com/p/169053/Looker/)[4.55 (286)](https://www.capterra.com/p/169053/Looker/reviews/) vs [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,101)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) Contact vendor for pricing Price Contact vendor for pricing 4.4 Features 4.6 4.3 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/169053-177042/Looker-vs-Google-Analytics) [Zoho Analytics](https://www.capterra.com/p/129749/Zoho-Analytics/)[4.42 (361)](https://www.capterra.com/p/129749/Zoho-Analytics/reviews/) vs [Tableau](https://www.capterra.com/p/208764/Tableau/)[4.56 (2,362)](https://www.capterra.com/p/208764/Tableau/reviews/) $30/month Price $15/month 4.3 Features 4.5 4.2 Ease of Use 4.1 [View full comparison](https://www.capterra.com/compare/129749-208764/Zoho-Analytics-vs-Tableau) [Looker](https://www.capterra.com/p/169053/Looker/)[4.55 (286)](https://www.capterra.com/p/169053/Looker/reviews/) vs [MATLAB](https://www.capterra.com/p/125813/MATLAB/)[4.60 (2,097)](https://www.capterra.com/p/125813/MATLAB/reviews/) Contact vendor for pricing Price $203.63/year 4.4 Features 4.6 4.3 Ease of Use 4.0 [View full comparison](https://www.capterra.com/compare/125813-169053/MATLAB-vs-Looker) [Zoho Analytics](https://www.capterra.com/p/129749/Zoho-Analytics/)[4.42 (361)](https://www.capterra.com/p/129749/Zoho-Analytics/reviews/) vs [Domo](https://www.capterra.com/p/119119/Domo/)[4.29 (331)](https://www.capterra.com/p/119119/Domo/reviews/) $30/month Price Contact vendor for pricing 4.3 Features 4.3 4.2 Ease of Use 4.1 [View full comparison](https://www.capterra.com/compare/119119-129749/Domo-vs-Zoho-Analytics) [Looker](https://www.capterra.com/p/169053/Looker/)[4.55 (286)](https://www.capterra.com/p/169053/Looker/reviews/) vs [Google Data Studio](https://www.capterra.com/p/190616/Data-Studio/)[4.48 (338)](https://www.capterra.com/p/190616/Data-Studio/reviews/) Contact vendor for pricing Price Contact vendor for pricing 4.4 Features 4.3 4.3 Ease of Use 4.1 [View full comparison](https://www.capterra.com/compare/169053-190616/Looker-vs-Data-Studio) [Zoho Analytics](https://www.capterra.com/p/129749/Zoho-Analytics/)[4.42 (361)](https://www.capterra.com/p/129749/Zoho-Analytics/reviews/) vs [Grow](https://www.capterra.com/p/136247/Grow/)[4.44 (410)](https://www.capterra.com/p/136247/Grow/reviews/) $30/month Price Contact vendor for pricing 4.3 Features 4.2 4.2 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/129749-136247/Zoho-Analytics-vs-Grow) [Looker](https://www.capterra.com/p/169053/Looker/)[4.55 (286)](https://www.capterra.com/p/169053/Looker/reviews/) vs [Domo](https://www.capterra.com/p/119119/Domo/)[4.29 (331)](https://www.capterra.com/p/119119/Domo/reviews/) Contact vendor for pricing Price Contact vendor for pricing 4.4 Features 4.3 4.3 Ease of Use 4.1 [View full comparison](https://www.capterra.com/compare/119119-169053/Domo-vs-Looker) [Zoho Analytics](https://www.capterra.com/p/129749/Zoho-Analytics/)[4.42 (361)](https://www.capterra.com/p/129749/Zoho-Analytics/reviews/) vs [Google Cloud](https://www.capterra.com/p/268690/Google-Cloud-Platform/)[4.68 (2,330)](https://www.capterra.com/p/268690/Google-Cloud-Platform/reviews/) $30/month Price Contact vendor for pricing 4.3 Features 4.6 4.2 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/129749-268690/Zoho-Analytics-vs-Google-Cloud-Platform)