# Compare Zoho Analytics vs Looker 2026 | Capterra > Unsure of what to choose? Check Capterra to compare Zoho Analytics and Looker based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/129749-169053/Zoho-Analytics-vs-Looker --- # Zoho Analytics vs Looker Features and Cost Comparison Last updated April 2nd, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: Zoho AnalyticsLooker2/4 selected [Zoho Analytics](https://www.capterra.com/p/129749/Zoho-Analytics/)[4.4 (360)](https://www.capterra.com/p/129749/Zoho-Analytics/reviews/) [Looker](https://www.capterra.com/p/169053/Looker/)[4.5 (282)](https://www.capterra.com/p/169053/Looker/reviews/) [## Zoho Analytics](https://www.capterra.com/p/129749/Zoho-Analytics/)[4.4 (360)](https://www.capterra.com/p/129749/Zoho-Analytics/reviews/) Starting Price $30.00/month Value-for-Money 4.3 Functionality 4.3 Ease of Use 4.2 Customer Service 4.1 Reviews Sentiment Based on [360 reviews](#user-reviews) Positive 328 Neutral 25 Negative 7 [## Looker](https://www.capterra.com/p/169053/Looker/)[4.5 (282)](https://www.capterra.com/p/169053/Looker/reviews/) Starting Price $2000.00/month Value-for-Money 4.4 Functionality 4.4 Ease of Use 4.3 Customer Service 4.5 Reviews Sentiment Based on [282 reviews](#user-reviews) Positive 264 Neutral 16 Negative 2 ## Send this comparison chart to my inbox ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. What’s your intended use case? ## Summary * * * Key features rated by users Features selected based on 2,494 reviews from dashboard software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology \--%Fit Missing features Not enough reviews Feature ratings Real-Time Data NA Workflow Management NA Multiple Data Sources 4.5 Customizable Reports 5.0 Reporting/Analytics 4.6 63%Fit Missing features Feature ratings Real-Time Data 4.3 Workflow Management NA Multiple Data Sources 4.8 Customizable Reports NA Reporting/Analytics 4.7 User satisfaction User satisfaction 4.4 User reviews[360](https://www.capterra.com/p/129749/Zoho-Analytics/reviews/) Ease of use 4.2 Functionality 4.3 Value for money 4.3 Customer support 4.1 User satisfaction 4.5 User reviews[282](https://www.capterra.com/p/169053/Looker/reviews/) Ease of use 4.3 Functionality 4.4 Value for money 4.4 Customer support 4.5 Price starts from Price starts from $30Flat Rate, Per Month - Free version - Free trial Price starts from $2000Per Month - Free version - Free trial Best for Best for CXOs, sales managers, analysts, consultants and anyone who have used / are using spreadsheets. And ISVs who are in need of a ready made, white label reporting solution. Best for Looker is used by data analysts, business intelligence professionals, developers, marketers, IT administrators, and enterprises managing cloud costs. ## User reviews Pros & cons PP Parikshit P. Vice-Chairman > "This availability of data has helped Pitambari Products Pvt. Ltd. take timely decisions which have directly resulted in finding and..." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6472154) AS Amit S. Director > "Some Features are missing and not able to handle large data." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6686794) SA Srinivasulu A. Data Analytics Consultant > "Which helps us to data integration from multiple resources and later we can do ETL process and also do beautiful visualization with..." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6753386) PP Parikshit P. Vice-Chairman > "Difficult to integrate multiple data sets in a single report" [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6472154) JD Joy D. Sales Specialist > "Dynamic visibility (360° view) sales performance,deals pipelines, simplicity of identifying inefficiencies and ease of optimizing..." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6812988) AM Ajay M. Head of Training > "Zoho Analytics is a bit complex when it comes to designing a report." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6472315) NP Nachiket P. Zoho Developer > "That feature like visualization, Data Preparation and UI/UX to create easy and faster report and graphs." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6758584) AP Adam P. ERP specialists > "Not being able to put mine users into groups" [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6798150) SR Soph R. Franchise Development Manager > "The ability to compile and integrate data from multiple areas and using AI to verify trends and improvements" [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6798137) JL James L. Support Officer > "An average product, not great but not poor either." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___7080784) CW Chanchala W. Business Analysts > "Zoho analytics is a user friendly and cost effective BI tool that offers powerful data visualisation and reporting features." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6797577) SA Saket A. Co Founder > "Infact everytime, missed a feature, wrote to support, only to realise it already exists!" [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6472015) SV Sai V. Backend Develper > "I feel very comfortable writing Zoho queries as it has a user-friendly function for a better understanding and can visualize various..." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6472198) RC Ripon C. IT Executive > "Zoho Analytics can be difficult to scale due to the need to purchase additional licenses or upgrade to a higher-tier plan." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___4804863) Deepika S. Digital Marketing Executive > "I liked Zoho Analytics for data-sharing capabilities, role-based access control, and interactive dashboards." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6753811) PG Pratik G. Data Analysts > "UI is less attractive" [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6472219) RJ Ravinder J. manager > "Overall I am satisfied with the Zoho analytics tool specially the report and dashboard structure, inbuilt user friendly forumula and..." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6472162) PK Pavel K. CTO > "The price of Extra rows is very expensive" [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6472210) PG Pratik G. Data Analysts > "It suits small to medium-sized businesses well, but can face performance issues with large datasets and has a learning curve for..." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6472219) RK Rejoyce K. Marketer > "At times it lags when it is loaded with big types of files." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6305911) RS Ramjee S. ERP Admin > "User Friendly, we can add multible tab on dashboard, can share column wise data and reports" [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6472063) NV Nikita V. Marketing Manager CRM > "It is quite laggy and reports are quite hard to connect to external data." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6046970) Liliana A. GED > "I can import and combine data from different sources, even from databases behind firewalls, without any problem. Plus, I can create..." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___4853016) VR Verified Reviewer ANALYST > "zoho help customer support is big drawback in understanding features" [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___5040567) AV Amit V. Marketing Manager > "I like the features of data import, data merging and create a graph" [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6756505) VR Verified Reviewer Marketing Analyst > "However, the interface is still not the best, requiring you to create dashboards on other platforms - if you want a better visual..." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___3730328) CW Chanchala W. Business Analysts > "It integrates well with other zoho apps And external data sources making it easy to analyse data." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6797577) AA Armando A. Client Success Manager > "It is not as user friendly as other reporting tools and not as intuitive." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6175001) CR Carolina R. IT Support Engineer > "Every business operation is measured based on metrics that are a product of its commercial, operational, administrative nature; in..." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___4994064) Pedro L. CEO > "It's complex to start using for someone that is not that used to work with reports" [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6191679) Alejandro Enrique M. Helpdesk Operations Supervisor > "There are many tools to analyze data but when looking at the features provided by Zoho Analytics I can highlight its wide and diverse..." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___4831832) Mohit S. Business Development Manager > "The Zoho analytics mobile app is difficult for me to use, and notifications frequently arrive late." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___4573632) CS Connor S. Brokerage Operations Associate > "Zoho Analytics is a great application to use if you are already a Zoho customer and want to get a good read on your numbers." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6561375) Swapnil B. Data Analyst > "The least useful aspect of Zoho Analytics is subjective and depends on an individual's specific needs and requirements." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___4568661) AA Armando A. Client Success Manager > "The best thing about Analytics is that it connects very well with several data points and it can report on fields that would..." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6175001) BC Balkrushna C. CTO > "Might be difficult to derive reports if you don't understand basic database queries." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___3830318) AD Angelin D. Team leader > "User-Friendly Interface: Drag-and-drop features make it easy to create reports and dashboards." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6756490) HN Hiren N. AI and AR Tech Lead > "There are some bugs due to which it face inconvenient to use the tool." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___3788751) SR Soph R. Franchise Development Manager > "Easy to set up dashboards for different areas of the business for quick reference tools" [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6798137) Dheeraj U. Business Development Manager > "It might be a bit challenging to incorporate anything that isn't a widely used service." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___4587785) AC Allyson C. Senior staff engineer > "Its intuitive interface and powerful data visualization." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6314521) VR Verified Reviewer Graphic Designer > "It has some bugs from time to time, and the shown data is not actually on real time, it syncs every "x" time depending on the..." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___2899593) TP Tushar P. Software Engineer > "The widget functionality and the features it provide is robust." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6472244) HJ Heejung J. market analyst > "It is impossible to change the style of the lettering, the programm can´t accept the combined cell in excel..." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___3195492) VB Vishak B. Strategic HR Partner > "Connectivity with zoho analytics and Zoho people" [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6471987) VR Verified Reviewer Team Leader > "UI/UX is not user-friendly." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___4062478) AC Allyson C. Senior staff engineer > "I easily created interactive dashboards without coding." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6314521) Abhishek S. Associate consultant > "It is comparatively expensive and seems extravagant!" [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___4345703) KM Kesavaraj M. Quality and process engineer > "i like dashboard and chart view so much IN ZOHO Analytics" [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6755122) AG Andy G. Accounting Manager > "Naturally, my company's spam blocker bounces these. Since new users must respond to one of these spoofed e-mails, I can no longer set..." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#SoftwareAdvice___2199126) AN Ashish N. Senior Manager > "Zoho Insights are the best, it helps in analysis" [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6472345) BR Brent R. Owner > "Also, it's a little convoluted in how reports are set up vs dashboards vs individual graphs, etc." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___2364583) GP Georgiana P. Owner > "I love the data connectors that helped me to start up my business. When using the Zoho app it can be connected to a different range..." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___4822162) AG Andy G. Accounting Manager > "That's not acceptable and should not be required. If you want that as a convenience for your users, it works - with appropriate legal..." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#SoftwareAdvice___2199126) KA KS A. Business analyst > "The data integration part which is seamless and easy" [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6753272) VR Verified Reviewer Service Desk Manger > "The only "concern" I have is the software does not look like it is easily scalable to handle a large number of users." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___2850049) VSG Vani S G. Director > "Ease of use, integration with multiple Softwares, Data sharing options" [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6472180) GN Greg N. Technician > "Also, I did not see a tutorial." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___3359925) AB Andrei B. Branch Manager > "Zoho Analytics is a great app, really gather all the info from different sources and combined it into a great dashboard." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6265969) BR Brent R. Owner > "If you need something that isn't a popular service to be integrated, it can be a little difficult." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___2364583) VR Verified Reviewer ANALYST > "Its powerful BI allows to slice and dice my sales metric." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___5040567) VR Verified Reviewer Director of Marketing > "It's rather cumbersome, definitely missing some ease of use, and navigating the data sources is difficult if you have a lot to choose..." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___2503634) Swapnil B. Data Analyst > "With features like data visualization, functions/calculations, and KPI monitoring, it offers great insight into business performance..." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___4568661) DS Daniel S. Project Manager > "Even tho is pretty flexible, is not very easy to use/set up." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___2937555) [View Reviews](https://www.capterra.com/p/129749/Zoho-Analytics/reviews/) EG Erika G. Data Analyst > "It has blended data feature which allows to create a single table from different data sources like Google Analytics and Google Search Console." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6871859) DS Daniel S. Project Lead > "Looker does fall down a little bit when it comes to more advanced data handling and lacks some more complex data visualisation tools which..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___7085107) DS Daniel S. Project Lead > "It provides a great selection of basic data visual tools and data integration options across several platforms." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___7085107) DS Daniel S. Project Lead > "There are ways of doing this in looker however it requires several workarounds that are not the most accurate and don't deliver the requirements..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___7085107) CB Christoph B. COO > "Looker is a user-friendly and versatile cloud solution to provide analytics to a larger organization." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___7129767) Parsa G. AI Data and Insights Analyst > "Some was that there were discrepancies between the main database and GCP, which resulted in missing data in the final dashboard." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6870674) AW Adrian W. Fleet Operative > "Looker is a comprehensive reporting tool, it saves a lot of time as the data is imported automatically from different sources like sheets,..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6585510) RS Robert S. Data Visualization Engineer > "I found that blending data from multiple data sources can be a hassle." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___7016630) MH Matthew H. Analyst > "The application does a great job at transforming intricate datasets into visuals that can be understood within a short span of time making it..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6495614) Willem G. Commercial manager > "The guys got stuck when loading lots of data." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___7093319) LS Laura S. SDR > "Great tool to have all the organizational data in a visual dashboard to interpret, we mainly use it to compare sales objetives vs results, and..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6812965) LE Lucie E. Customer Service Consultant > "For a first timer Looker will be difficult to work with as there are many options and complex options." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6631440) Manish S. Data Analyst > "Moreover, looker has a plethora of customizable visualizations which also has ability to add advanced drill down to make it more interactive." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6465027) JL James L. Product Management > "My main gripe is with the visualizations." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6823861) BAF Bogdan Alexandu F. Stock Manager > "I have created a dashboard with all the information I need, and with the graphs created, it is easier to analyze the evolution and what needs to..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6380397) HB Harlan B. Data Analyst > "Insufficient data transformation in platform" [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6554494) AL Alexandra L. Customer success manager > "The reports are very customable, you can design a report almost as if you were working in power point." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6857400) GD Gerrit D. Solutions Engineer > "It's a complex software (because it does so much) and obviously not the easiest to throw at an intern to learn." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6622237) JL James L. Product Management > "Even though I sometimes wish for cooler native charts, Looker's flexibility and data modeling capabilities definitely make up for it." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6823861) IM Ian M. Snr Account Director > "It does however come across as a bit basic sometimes" [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6575450) CW Chris W. Account Manager > "Sharing the reports with others is eay, as you can share the live report where data is updated automatically or export as a PDF." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6429484) IA Isam A. CFO > "Google Looker is complex and hard to learn especially when you are trying to make complex data collection or reports." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___4844036) TMG Tahir Mutlu G. Digital Marketing Specialist > "We were wasting a lot of time trying to visualize our source data in gsheets. When we started using Looker, it saved us a lot of time and helped..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6515033) LN Laban N. Research and development analyst > "Running complex queries on this tool affects system performance occasionally which is not ideal." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6225506) CW Chris W. Account Manager > "It offers many types of charts and graphs where you can integrate data from different sources easily." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6429484) LH Lucien H. Head of GTM > "With Looker, we've struggled to get non-data people into the tool to really use it as they find it hard to use without significant training." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6288917) Manish S. Data Analyst > "My most liked feature of google looker is LookML which has been a great helped me made complex data relationships easier and saved me a lot of..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6465027) Suru S. BigData Engineer > "Also some issues with the buffer, when the command is run again and again after creating the reports. When a report's format changes, my..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___4582309) PG Peter G. Manager > "Another good feature that worth to be mentioned is that I can share these reports with my colleagues with a shareable link or easily export in..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6559755) RC Ross C. PPC Account Executive > "Given that any tool providing the features that Looker does, I do not think that any alternatives would eliminate the difficulties sometimes..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6156410) AM Advaldo M. Director > "Looker is an impressive tool for every business, it shows a lot of important data, reports are easy to share to see live results or export as a..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6411729) LH Lucien H. Head of GTM > "It is not the most user friendly tool and can have performance issues around loading." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6288917) AW Adrian W. Fleet Operative > "The most I like that I can connect different data sources witch will import automatically and create a complex dashboard for a better overview." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6585510) Anoop K. Senior Analyst > "Customer support is gone from good to bad. When I had queries , customer support team could not help as they themselves were not aware of the..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___4615803) Parsa G. AI Data and Insights Analyst > "For any company where GCP is their main source of ground truth, it is best choice but if you have equal possibility of using alternatives, there..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6870674) VR Verified Reviewer Head of Marketing Strategy > "Some charts take long to load." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6043983) JL James L. Product Management > "It's a solid BI platform that truly shines in how it handles data and lets people help themselves." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6823861) AS Ankur S. Design Quality Advisor > "Sometimes It lags a lot and doesn't respond in the urgent need. If I look at Google analytics it gives too fluence experience" [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___3565649) Anshu Y. Sr. Data Analyst > "This helps us set realistic targets for the team and boosts overall productivity." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___7019268) ER Eric R. Revenue Operations Manager > "Looker was an attempt to deliver a single source of truth dashboard to senior leaders. Because much of our data lives in different warehouses,..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___3309801) MH Matthew H. Analyst > "Looker Studio is very customizable providing possibilities of creating specific dashboards for a given clientele." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6495614) VR Verified Reviewer Front End Engineer > "poor documentation, poor react visualization components" [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___3541805) TMG Tahir Mutlu G. Digital Marketing Specialist > "It visualizes your data in a very short time and facilitates KPI tracking." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6515033) MW Molly W. Technical Specialist > "Can be difficult to connect data sources." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___4584705) CP Carly P. Accounts Administrator > "The fact that I can connect more data sources, is saves me a lot of time as data is imported automatically." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6754962) AK Anuja K. Financial Analyst > "The software often lags too." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___3684836) AV Albert V. Manager > "The most important feature for me is that you can import all sort of data into looker." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6348878) JR Jo R. Coaching Specialist > "Seriously, it is glitchy every single day. " [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___4320184) Manish S. Data Analyst > "I am impressed with the user-friendly interface, easy to understand data modelling, and integration with other google tools like google sheet and..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6465027) VR Verified Reviewer Data Scientist > "It gets down very often, requires very good internet connection and building dashboards is not very easy and intuitive for non professionals,..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___2816937) VR Verified Reviewer Fulfillment Associate > "Looker provides the real-time data with great support and customization." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6757844) VR Verified Reviewer Supervisor > "It takes forever to load a look or dashboard." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___3341293) ZW Zyad W. Technical IT Support > "Google Looker is the best business intelligence tool for your business it can be integrated with many software and tools to collect data and..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6044702) MR Michelle R. Product Manager > "I haven't found anything I don't like about the software yet, but I am a relatively new user to this product." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___2562103) [View Reviews](https://www.capterra.com/p/169053/Looker/reviews/) ## User interface 4.42 (360) [Looker](https://www.capterra.com/p/169053/Looker/) 4.55 (282) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit Access Controls/Permissions 207 Important Activity Tracking 150 Important Ad hoc Reporting 120 Important Zoho Analytics Top features 33/42 - Access Controls/Permissions - Activity Tracking - Ad hoc Reporting - AI Copilot - Alerts/Notifications - API - Collaboration Tools - Customizable Branding - Customizable Reports - Customizable Templates - Dashboard Creation - Data Aggregation - Data Connectors - Data Import/Export - Data Synchronization - Data Visualization - Drag & Drop - Forecasting - Functions/Calculations - Generative AI - Interactive Elements - KPI Monitoring - Mobile Dashboards - Multiple Data Sources - Natural Language Search - Performance Metrics - Predictive Analytics - Private Dashboards - Public Dashboards - Real-Time Data - Real-Time Notifications - Reporting/Analytics - Scheduled/Automated Reports - Scorecards - Search/Filter - Secure Data Storage - Single Page View - Single Sign On - Third-Party Integrations - Trend Analysis - Widgets - Workflow Management [See all features](https://www.capterra.com/p/129749/Zoho-Analytics/#features) Looker 29/42 - Access Controls/Permissions - Activity Tracking - Ad hoc Reporting - AI Copilot - Alerts/Notifications - API - Collaboration Tools - Customizable Branding - Customizable Reports - Customizable Templates - Dashboard Creation - Data Aggregation - Data Connectors - Data Import/Export - Data Synchronization - Data Visualization - Drag & Drop - Forecasting - Functions/Calculations - Generative AI - Interactive Elements - KPI Monitoring - Mobile Dashboards - Multiple Data Sources - Natural Language Search - Performance Metrics - Predictive Analytics - Private Dashboards - Public Dashboards - Real-Time Data - Real-Time Notifications - Reporting/Analytics - Scheduled/Automated Reports - Scorecards - Search/Filter - Secure Data Storage - Single Page View - Single Sign On - Third-Party Integrations - Trend Analysis - Widgets - Workflow Management [See all features](https://www.capterra.com/p/169053/Looker/#features) ### Recognition Zoho Analytics is recognized as a top-rated tool in 3 Capterra Shortlist reports Looker is recognized as a top-rated tool in 3 Capterra Shortlist reports Best Value DashboardSoftware (2023)  ### Deployment & support Zoho Analytics Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Looker Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Zoho Analytics - By Zoho - Located in United States - Founded in 1996 Looker - By Google - Located in United States - Founded in ## Popular Comparisons [Zoho Analytics](https://www.capterra.com/p/129749/Zoho-Analytics/)[4.42 (360)](https://www.capterra.com/p/129749/Zoho-Analytics/reviews/) vs [Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/)[4.58 (1,879)](https://www.capterra.com/p/176586/Power-BI/reviews/) $30/month Price $10/month 4.3 Features 4.5 4.2 Ease of Use 4.1 [View full comparison](https://www.capterra.com/compare/129749-176586/Zoho-Analytics-vs-Power-BI) [Looker](https://www.capterra.com/p/169053/Looker/)[4.55 (282)](https://www.capterra.com/p/169053/Looker/reviews/) vs [Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/)[4.58 (1,879)](https://www.capterra.com/p/176586/Power-BI/reviews/) $2000/month Price $10/month 4.4 Features 4.5 4.3 Ease of Use 4.1 [View full comparison](https://www.capterra.com/compare/169053-176586/Looker-vs-Power-BI) [Zoho Analytics](https://www.capterra.com/p/129749/Zoho-Analytics/)[4.42 (360)](https://www.capterra.com/p/129749/Zoho-Analytics/reviews/) vs [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,091)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) $30/month Price Contact vendor for pricing 4.3 Features 4.6 4.2 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/129749-177042/Zoho-Analytics-vs-Google-Analytics) [Looker](https://www.capterra.com/p/169053/Looker/)[4.55 (282)](https://www.capterra.com/p/169053/Looker/reviews/) vs [Tableau](https://www.capterra.com/p/208764/Tableau/)[4.56 (2,351)](https://www.capterra.com/p/208764/Tableau/reviews/) $2000/month Price $15/month 4.4 Features 4.5 4.3 Ease of Use 4.1 [View full comparison](https://www.capterra.com/compare/169053-208764/Looker-vs-Tableau) [Zoho Analytics](https://www.capterra.com/p/129749/Zoho-Analytics/)[4.42 (360)](https://www.capterra.com/p/129749/Zoho-Analytics/reviews/) vs [Tableau](https://www.capterra.com/p/208764/Tableau/)[4.56 (2,351)](https://www.capterra.com/p/208764/Tableau/reviews/) $30/month Price $15/month 4.3 Features 4.5 4.2 Ease of Use 4.1 [View full comparison](https://www.capterra.com/compare/129749-208764/Zoho-Analytics-vs-Tableau) [Looker](https://www.capterra.com/p/169053/Looker/)[4.55 (282)](https://www.capterra.com/p/169053/Looker/reviews/) vs [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,091)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) $2000/month Price Contact vendor for pricing 4.4 Features 4.6 4.3 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/169053-177042/Looker-vs-Google-Analytics) [Zoho Analytics](https://www.capterra.com/p/129749/Zoho-Analytics/)[4.42 (360)](https://www.capterra.com/p/129749/Zoho-Analytics/reviews/) vs [Domo](https://www.capterra.com/p/119119/Domo/)[4.29 (330)](https://www.capterra.com/p/119119/Domo/reviews/) $30/month Price Contact vendor for pricing 4.3 Features 4.3 4.2 Ease of Use 4.1 [View full comparison](https://www.capterra.com/compare/119119-129749/Domo-vs-Zoho-Analytics) [Looker](https://www.capterra.com/p/169053/Looker/)[4.55 (282)](https://www.capterra.com/p/169053/Looker/reviews/) vs [MATLAB](https://www.capterra.com/p/125813/MATLAB/)[4.60 (2,093)](https://www.capterra.com/p/125813/MATLAB/reviews/) $2000/month Price $203.63/year 4.4 Features 4.6 4.3 Ease of Use 4.0 [View full comparison](https://www.capterra.com/compare/125813-169053/MATLAB-vs-Looker) [Zoho Analytics](https://www.capterra.com/p/129749/Zoho-Analytics/)[4.42 (360)](https://www.capterra.com/p/129749/Zoho-Analytics/reviews/) vs [Grow](https://www.capterra.com/p/136247/Grow/)[4.44 (401)](https://www.capterra.com/p/136247/Grow/reviews/) $30/month Price Contact vendor for pricing 4.3 Features 4.2 4.2 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/129749-136247/Zoho-Analytics-vs-Grow) [Looker](https://www.capterra.com/p/169053/Looker/)[4.55 (282)](https://www.capterra.com/p/169053/Looker/reviews/) vs [Domo](https://www.capterra.com/p/119119/Domo/)[4.29 (330)](https://www.capterra.com/p/119119/Domo/reviews/) $2000/month Price Contact vendor for pricing 4.4 Features 4.3 4.3 Ease of Use 4.1 [View full comparison](https://www.capterra.com/compare/119119-169053/Domo-vs-Looker) [Zoho Analytics](https://www.capterra.com/p/129749/Zoho-Analytics/)[4.42 (360)](https://www.capterra.com/p/129749/Zoho-Analytics/reviews/) vs [Google Cloud](https://www.capterra.com/p/268690/Google-Cloud-Platform/)[4.68 (2,282)](https://www.capterra.com/p/268690/Google-Cloud-Platform/reviews/) $30/month Price Contact vendor for pricing 4.3 Features 4.6 4.2 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/129749-268690/Zoho-Analytics-vs-Google-Cloud-Platform) [Looker](https://www.capterra.com/p/169053/Looker/)[4.55 (282)](https://www.capterra.com/p/169053/Looker/reviews/) vs [Google Data Studio](https://www.capterra.com/p/190616/Data-Studio/)[4.48 (337)](https://www.capterra.com/p/190616/Data-Studio/reviews/) $2000/month Price Contact vendor for pricing 4.4 Features 4.3 4.3 Ease of Use 4.1 [View full comparison](https://www.capterra.com/compare/169053-190616/Looker-vs-Data-Studio)