# Compare Zoho Analytics vs Google Analytics 360 2026 | Capterra > Unsure of what to choose? Check Capterra to compare Zoho Analytics and Google Analytics 360 based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/129749-177042/Zoho-Analytics-vs-Google-Analytics --- # Zoho Analytics vs Google Analytics 360 Features and Cost Comparison Last updated April 2nd, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: Zoho AnalyticsGoogle Analytics 3602/4 selected [Zoho Analytics](https://www.capterra.com/p/129749/Zoho-Analytics/)[4.4 (360)](https://www.capterra.com/p/129749/Zoho-Analytics/reviews/) [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.7 (8,090)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) [## Zoho Analytics](https://www.capterra.com/p/129749/Zoho-Analytics/)[4.4 (360)](https://www.capterra.com/p/129749/Zoho-Analytics/reviews/) Starting Price $30.00/month Value-for-Money 4.3 Functionality 4.3 Ease of Use 4.2 Customer Service 4.1 Reviews Sentiment Based on [360 reviews](#user-reviews) Positive 328 Neutral 25 Negative 7 [## Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.7 (8,090)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) Starting Price Contact vendor Value-for-Money 4.7 Functionality 4.6 Ease of Use 4.2 Customer Service 4.2 Reviews Sentiment Based on [8,090 reviews](#user-reviews) Positive 7,816 Neutral 251 Negative 23 ## Send this comparison chart to my inbox ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. What’s your intended use case? ## Summary * * * Key features rated by users Features selected based on 7,676 reviews from data analysis software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology 81%Fit Feature ratings Reporting/Analytics 4.6 Data Visualization 4.6 Dashboard 4.6 Data Connectors 4.4 Data Discovery 4.5 93%Fit High performer Feature ratings Reporting/Analytics 4.7 Data Visualization 4.6 Dashboard 4.5 Data Connectors 4.5 Data Discovery 4.5 User satisfaction User satisfaction 4.4 User reviews[360](https://www.capterra.com/p/129749/Zoho-Analytics/reviews/) Ease of use 4.2 Functionality 4.3 Value for money 4.3 Customer support 4.1 User satisfaction 4.7 User reviews[8,090](https://www.capterra.com/p/177042/Google-Analytics/reviews/) Ease of use 4.2 Functionality 4.6 Value for money 4.7 Customer support 4.2 Price starts from Price starts from $30Flat Rate, Per Month - Free version - Free trial Price starts from \-- - Free version - Free trial Best for Best for CXOs, sales managers, analysts, consultants and anyone who have used / are using spreadsheets. And ISVs who are in need of a ready made, white label reporting solution. Best for Google Analytics 360 is for marketers, BI professionals, and online businesses to gain insights into customer website behavior. It is suitable for enterprise-level companies in every industry sector. ## User reviews Pros & cons JD Joy D. Sales Specialist > "Dynamic visibility (360° view) sales performance,deals pipelines, simplicity of identifying inefficiencies and ease of optimizing..." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6812988) RK Rejoyce K. Marketer > "At times it lags when it is loaded with big types of files." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6305911) PP Parikshit P. Vice-Chairman > "This availability of data has helped Pitambari Products Pvt. Ltd. take timely decisions which have directly resulted in finding and..." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6472154) AS Amiat S. Director > "Some Features are missing and not able to handle large data." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6686794) SA Srinivasulu A. Data Analytics Consultant > "Which helps us to data integration from multiple resources and later we can do ETL process and also do beautiful visualization with..." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6753386) PP Parikshit P. Vice-Chairman > "Difficult to integrate multiple data sets in a single report" [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6472154) NP Nachiket P. Zoho Developer > "That feature like visualization, Data Preparation and UI/UX to create easy and faster report and graphs." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6758584) AM Ajay M. Head of Training > "Zoho Analytics is a bit complex when it comes to designing a report." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6472315) SR Soph R. Franchise Development Manager > "The ability to compile and integrate data from multiple areas and using AI to verify trends and improvements" [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6798137) AP Adam P. ERP specialists > "Not being able to put mine users into groups" [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6798150) CW Chanchala W. Business Analysts > "Zoho analytics is a user friendly and cost effective BI tool that offers powerful data visualisation and reporting features." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6797577) JL James L. Support Officer > "An average product, not great but not poor either." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___7080784) SV Sai V. Backend Develper > "I feel very comfortable writing Zoho queries as it has a user-friendly function for a better understanding and can visualize various..." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6472198) SA Saket A. Co Founder > "Infact everytime, missed a feature, wrote to support, only to realise it already exists!" [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6472015) Deepika S. Digital Marketing Executive > "I liked Zoho Analytics for data-sharing capabilities, role-based access control, and interactive dashboards." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6753811) RC Ripon C. IT Executive > "Zoho Analytics can be difficult to scale due to the need to purchase additional licenses or upgrade to a higher-tier plan." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___4804863) RJ Ravinder J. manager > "Overall I am satisfied with the Zoho analytics tool specially the report and dashboard structure, inbuilt user friendly forumula and..." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6472162) PG Pratik G. Data Analysts > "UI is less attractive" [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6472219) PG Pratik G. Data Analysts > "It suits small to medium-sized businesses well, but can face performance issues with large datasets and has a learning curve for..." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6472219) PK Pavel K. CTO > "The price of Extra rows is very expensive" [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6472210) RS Ramjee S. ERP Admin > "User Friendly, we can add multible tab on dashboard, can share column wise data and reports" [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6472063) NV Nikita V. Marketing Manager CRM > "It is quite laggy and reports are quite hard to connect to external data." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6046970) Liliana A. GED > "I can import and combine data from different sources, even from databases behind firewalls, without any problem. Plus, I can create..." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___4853016) VR Verified Reviewer ANALYST > "zoho help customer support is big drawback in understanding features" [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___5040567) AV Amit V. Marketing Manager > "I like the features of data import, data merging and create a graph" [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6756505) VR Verified Reviewer Marketing Analyst > "However, the interface is still not the best, requiring you to create dashboards on other platforms - if you want a better visual..." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___3730328) CW Chanchala W. Business Analysts > "It integrates well with other zoho apps And external data sources making it easy to analyse data." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6797577) AA Armando A. Client Success Manager > "It is not as user friendly as other reporting tools and not as intuitive." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6175001) CR Carolina R. IT Support Engineer > "Every business operation is measured based on metrics that are a product of its commercial, operational, administrative nature; in..." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___4994064) Pedro L. CEO > "It's complex to start using for someone that is not that used to work with reports" [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6191679) Alejandro Enrique M. Helpdesk Operations Supervisor > "There are many tools to analyze data but when looking at the features provided by Zoho Analytics I can highlight its wide and diverse..." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___4831832) Mohit S. Business Development Manager > "The Zoho analytics mobile app is difficult for me to use, and notifications frequently arrive late." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___4573632) CS Connor S. Brokerage Operations Associate > "Zoho Analytics is a great application to use if you are already a Zoho customer and want to get a good read on your numbers." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6561375) Swapnil B. Data Analyst > "The least useful aspect of Zoho Analytics is subjective and depends on an individual's specific needs and requirements." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___4568661) AA Armando A. Client Success Manager > "The best thing about Analytics is that it connects very well with several data points and it can report on fields that would..." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6175001) BC Balkrushna C. CTO > "Might be difficult to derive reports if you don't understand basic database queries." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___3830318) AD Angelin D. Team leader > "User-Friendly Interface: Drag-and-drop features make it easy to create reports and dashboards." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6756490) HN Hiren N. AI and AR Tech Lead > "There are some bugs due to which it face inconvenient to use the tool." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___3788751) SR Soph R. Franchise Development Manager > "Easy to set up dashboards for different areas of the business for quick reference tools" [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6798137) Dheeraj U. Business Development Manager > "It might be a bit challenging to incorporate anything that isn't a widely used service." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___4587785) AC Allyson C. Senior staff engineer > "Its intuitive interface and powerful data visualization." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6314521) VR Verified Reviewer Graphic Designer > "It has some bugs from time to time, and the shown data is not actually on real time, it syncs every "x" time depending on the..." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___2899593) TP Tushar P. Software Engineer > "The widget functionality and the features it provide is robust." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6472244) HJ Heejung J. market analyst > "It is impossible to change the style of the lettering, the programm can´t accept the combined cell in excel..." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___3195492) VB Vishak B. Strategic HR Partner > "Connectivity with zoho analytics and Zoho people" [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6471987) VR Verified Reviewer Service Desk Manger > "The only "concern" I have is the software does not look like it is easily scalable to handle a large number of users." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___2850049) AC Allyson C. Senior staff engineer > "I easily created interactive dashboards without coding." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6314521) VR Verified Reviewer Team Leader > "UI/UX is not user-friendly." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___4062478) KM Kesavaraj M. Quality and process engineer > "i like dashboard and chart view so much IN ZOHO Analytics" [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6755122) Abhishek S. Associate consultant > "It is comparatively expensive and seems extravagant!" [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___4345703) AN Ashish N. Senior Manager > "Zoho Insights are the best, it helps in analysis" [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6472345) AG Andy G. Accounting Manager > "Naturally, my company's spam blocker bounces these. Since new users must respond to one of these spoofed e-mails, I can no longer set..." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#SoftwareAdvice___2199126) GP Georgiana P. Owner > "I love the data connectors that helped me to start up my business. When using the Zoho app it can be connected to a different range..." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___4822162) BR Brent R. Owner > "Also, it's a little convoluted in how reports are set up vs dashboards vs individual graphs, etc." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___2364583) KA KS A. Business analyst > "The data integration part which is seamless and easy" [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6753272) AG Andy G. Accounting Manager > "That's not acceptable and should not be required. If you want that as a convenience for your users, it works - with appropriate legal..." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#SoftwareAdvice___2199126) VSG Vani S G. Director > "Ease of use, integration with multiple Softwares, Data sharing options" [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6472180) GN Greg N. Technician > "Also, I did not see a tutorial." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___3359925) AB Andrei B. Branch Manager > "Zoho Analytics is a great app, really gather all the info from different sources and combined it into a great dashboard." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6265969) BR Brent R. Owner > "If you need something that isn't a popular service to be integrated, it can be a little difficult." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___2364583) VR Verified Reviewer ANALYST > "Its powerful BI allows to slice and dice my sales metric." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___5040567) VR Verified Reviewer Director of Marketing > "It's rather cumbersome, definitely missing some ease of use, and navigating the data sources is difficult if you have a lot to choose..." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___2503634) Swapnil B. Data Analyst > "With features like data visualization, functions/calculations, and KPI monitoring, it offers great insight into business performance..." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___4568661) DS Daniel S. Project Manager > "Even tho is pretty flexible, is not very easy to use/set up." [See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___2937555) [View Reviews](https://www.capterra.com/p/129749/Zoho-Analytics/reviews/) Zach P. Marketing Coordinator > "Google Analytics 360 has allowed our organization to get richer data insights and provided a more streamlined way for data collection which helps inform our..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7102325) SH Suhail H. QA Member > "Goals and advanced tracking require technical setup that can become complex without support, and misconfigured settings can throw off your data." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6798871) VR Verified Reviewer Director > "Is an upgrade with higher data limit, and lets us frack specific audiences in depth, more faster and better data in customized dashboards and reports." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7075663) VR Verified Reviewer Founder > "It is very complicated now, and hard to really understand what is going on, especially as there are gaps when web users choose not to share their information by..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7008807) Patrick S. CEO > "I appreciate how seamlessly it integrates with the rest of the Google Marketing Platform and "Your business on Google", which makes it much easier to connect..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7118941) NR Nuria R. Community Manager > "But now with GA4 I get lost super fast, menus changed and reports are harder to pull, so I mostly just stick to the basics and leave the rest." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6821053) Zach P. Marketing Coordinator > "The advanced website tracking has enabled us to dive deeper into understanding our customers and how they interact with our website." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7102325) SB Stephan B. Digital Marketing Manager > "It can be tricky to set up correctly and many features are buried under several sub-menus and hidden tabs." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6817455) DV David V. Lead Developer > "I use this tool regularly and it helps us analyze SEO and other marketing efforts across multiple clients. " [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7045786) MB Morgan B. Director of Operations > "Google Analytics 360 isn't the issue but a lot of companies have goals and tracking improperly setup which can render the tool useless for them." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6762847) DV David V. Lead Developer > "Google Analytics has still been able to deliver actionable data even as data restrictions have started to cap the amount of data we can receive. " [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7045786) AI Alexandra I. Blogger > "The interface may be overcomplicated for those who have just started with and in fact the amount of data may just be too overwhelming thus making them leave" [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6741786) Barry F. Content Manager, Editor, Creator > "The depth and customization are unmatched if you're serious about tracking customer behavior at scale, and the integrations with Google Ads, BigQuery, and other..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6884506) Roger A. Owner > "The learning curve is high and at the beginning it can be confusing." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7072482) ML Maggie L. Digital Marketing Manager > "Overall, it’s a great tool that delivers deep insights, especially valuable for tracking digital marketing performance and member behavior." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7085443) KT Keith T. Sales Manager > "Google seems to keep changing the requirements and for a small business we can’t keep up." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6863351) Roger A. Owner > "It is a very strong and professional tool for advanced analytics, but it requires time, practice, and a good understanding of data to really take advantage of it." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7072482) CB Chandradhwaj B. Fund manager > "Some potential cons of Google Analytics include the complexity of advanced features for inexperienced users, limited real-time reporting capabilities, and..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___4802568) SKD Sanjib Kumar D. Review > "The platform's ability to provide detailed, unsampled reports and custom funnels offers valuable insights into user behavior and marketing performance." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6340219) RW Roger W. Marketing Manager > "The cost can be a significant barrier for many businesses, as it is more expensive than the standard version of Google Analytics." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6299612) JL James L. Recruitment Consultant > "It allows us to use powerful analytics functions to analyze our customers data making it easy to understand their needs and their interactions with our web data." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6550380) AS Amiat S. Director > "Expensive, complex setup, some data sampling, privacy concerns, Google ecosystem dependency." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6676028) CB Carly B. Business Consulting > "It also has real time stats so you can watch how people interact with your website live. And the customizable reports let me focus on specific needs." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6660283) VR Verified Reviewer DATA ANALYST > "The setup and the time it takes to get the data ready for analysis can be a bit slow." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6661319) LE Lucie E. Customer Service Consultant > "The integration with Google Marketing Platform is the greatest feature on Analytics 360, integrating it with Google Ads it offers a better overview on all our..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6631452) HL Holly L. BDC Manager > "Setting up your business information to track the data can be a little difficult." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6559941) DC Duncan C. Digital Solutions Lead > "I love how the tool allows you to track and discover so many unique insights about your customers and visitors to your website" [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6848986) KM Kimberly M. Attorney > "It is a complicated system and it does not provide tips on how to improve my site, only raw data on what users are doing on the site." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___4953152) MM Marco M. Consultant > "It also offers advanced integrations with other Google marketing tools, such as Google Ads and DoubleClick, allowing us to have a more complete view of our..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6298662) AR Akif R. Digital Marketing Manager > "The complexity of Google Analytics 360's interface and setup can be overwhelming for beginners, hindering efficient data analysis and interpretation." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6202704) RW Roger W. Marketing Manager > "One of its key advantages is the integration with other Google solutions such as Google Ads, Display & Video 360, and Google BigQuery, which allows for seamless..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6299612) VR Verified Reviewer Audit Senior > "GA4 transition unnecessarily broke our ready made reports." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6302689) Marvin D. owner > "Designed for enterprises, it integrates online and offline data and puts everything from analytics to attribution together in one powerful package." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6538109) CK Chandan K. Owner > "The app's constant notifications were intrusive, the user interface was cluttered, and the lack of customization options limited personalization." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6025758) VR Verified Reviewer DATA ANALYST > "I really appreciate how Google Analytics 360 provides detailed data analysis, real-time insights, and strong reporting features, helping me make better-informed..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6661319) MHM Mohamed Haneefa M. Manager > "Google Analytics 360 is significantly more expensive than the free version of Google Analytics." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6375490) ST Sebuliba T. Customer Success Manager > "Google analytics is easier to integrate into any system or website and mobile applications through JS code or through Google tag manager and I do like the real..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6459558) Maria C. Marketing and support manager > "I consider that its functions cover many important aspects but especially in large companies where small details influence purchases and sales. But I do not..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6165359) Aastha G. Owner > "The platform's scalability and support for large datasets make it indispensable for optimizing marketing strategies and improving overall business performance." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6373803) VR Verified Reviewer Technical support executive > "Google Analytics 360 has a data retention restriction, and customers must pay additional costs to maintain data beyond the regular limit." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___4797538) CS Christina S. Area Director of Sales > "Google Analytics 360 has given us all the analytical tools we ever need to deeply analyze our marketing and customer data for better understanding of our..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6415055) Adam Š. Senior Marketing Coordinator CEE > "Moreover, smaller commercial real estate businesses might find it prohibitively expensive to utilize Google Analytics 360, which would restrict their access to..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#GetApp___6178080) Ziva R. Sales Services Manager > "It has super powerful analytical tools that helps us dig deep into our data to extract all userful insights about our customers." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6298711) CK Carol K. Web Designer and Content Writer > "Google analytics 360 seems complex and overwhelming especially to our new clients who have e-commerce platforms but have never used analytics to track relevant..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___5066086) ZT Zacharoula T. Digital Marketer > "Provides in-depth insights into customer behavior and website performance, which help me optimize the digital strategies and user experiences." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6307879) AM Agapi M. Head of Marketing > "Complicated interface, so basic insights are almost hidden" [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6355927) JF Jonah F. Writer > "Google Analytcs provides comprehensive features for web trafic analysis and delivers cloud based audience tracking platform" [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6800232) BH Bilal H. Fleet supervisor > "Users have reported challenges with the complexity of Google Analytics 360, including the learning curve and the cost associated with the premium version." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6168715) Eric S. CEO > "The data it provides for me to make marketing decisions is invaluable." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7133426) Rifat B. Skill and Talent Tansformation > "There are a considerable amount of default measurements that are difficult to comprehend without reaching support, for example, site hits and meetings." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___4945194) LG Lauren G. Client Manager > "I use it every day to look at it myself and to present to clients so they can get a clear understanding of how what we do helps them." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6841993) SJ Sar J. Marketing > "Configuration could be too technical to get everything right" [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6633643) Patrick S. CEO > "Driving down on the data is good when looking at website traffic sources. And it's free." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7118941) VR Verified Reviewer Digital Marketing Lead > "Steep learning curve for beginners, found it hard to start" [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6314817) DH Dean H. Regional Sales Manager > "The keyword tracking and demographics are very important data for me and Analytics can give detailed reports on this, and everything." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6393132) Miguel G. Senior Web Designer > "Maybe it is a little complicated to use when you are not familiar with data tools." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6371299) Roger A. Owner > "The integration with other Google tools is very powerful and helpful for decision making." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7072482) VR Verified Reviewer Marketing Manager > "Sometimes some stats are tough to interpret." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6317196) JM Joao M. Spinning Instructor > "Google Analytics 360 uses very smart AI analytical tools that help dig deep into our data to get precise insights from them." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6440161) MHM Mohamed Haneefa M. Manager > "The primary drawback for many organizations is the cost." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6375490) AA Anne A. Nurse and Publisher > "The ability to easily integrate with other Google Marketing Platform tools like Google Ads, for more advanced analysis is a major plus." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6673513) SG Siddharth G. content writer > "After few months of use I found that google analytics is very expensive as per its starting price is $150,000 per year which small business or medium class..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6086309) Gabrielle T. Brand Designer, Social Media and Marketing Manager > "Extremely helpful for SEO maximization and monitoring website traffic, trends, and audience demographic." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6878776) SRM Sai Rushita M. IT > "Moreover, without consulting additional data sources, there's a risk of the data not being completely accurate, potentially leading to incorrect business..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6174405) VR Verified Reviewer Founder > "It give more comprehensive information about web search through Google and generally online behaviour than any other tool available right now." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7008807) Marlin H. Systems programmer > "It can be limiting in some reporting features and Google can be slow to respond in done cases but overall it's not so much a takeaway but it can get in one's..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___5097872) MC Marian C. IT Technician > "Setting up a website is really easy and you have many options to insert the tracking code into website (plugins, tag manager or directly into code)." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6311167) JL Jaimy L. Data Scientist > "UI can be very challenging, it took me quite a long time to get a hang of the tool but it highly depends on how you manage your metrics and customizations." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6109619) JL James L. Recruitment Consultant > "It offers high-end data security features that allows to work on our customers data securely." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6550380) Kathy M. Board Member > "Without the analysis Google Analytics is able to provide, it really wasn't clear to me what parameters were driving my success and which were holding me back." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6156378) SB Salah B. Gérant > "A very useful marketing platform that enables companies to observe and analyze to better understand the trends and behavior of their users." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6327806) MA Mauricio A. CEO and Developer > "One of the few drawbacks of this tool is its learning curve." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6324522) DM Dhaval M. Associate Electrical Engineer > "I also enjoy using all the tools that are given with the product, like the report that give the metrics and summaries." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6717873) Md. Rakibul H. Vice President > "This platform has some vulnerability which leaves Google Analytics 360 data to go spammed by others." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6284386) BAF Bogdan Alexandu F. Stock Manager > "The most I liked the demographic data Google Analytics 360 offers. Because we have many sales online too following the metrics from any campaigs give me some good..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6357014) Alfredo D. CTO > "At the beginning isn't easy to set everything and You need to follow some documentation and tutorial to set in the right way, especially for people who don't know..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6010933) JL James L. Recruitment Consultant > "Google Analytics 360 help us to gain deeper insights about our customers which guide us on how to improve our services to them." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6550380) Garry C. CEO > "Future feature I would like is the google training videos to be re-made as I they are out of date and was a waste of my time" [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___5086691) RJ Royce J. Technology and Process Manager > "Once set up, we are very satisfied with Google Analytics, specifically being able to take to data and improve our publications based on the results." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6506785) VR Verified Reviewer Performance Marketing Specialist > "It's not user friendly." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7037554) [View Reviews](https://www.capterra.com/p/177042/Google-Analytics/reviews/) ## User interface 4.42 (360) [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) 4.69 (8,090) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit Access Controls/Permissions 207 Important Activity Dashboard 150 Important Ad hoc Analysis 120 Important Zoho Analytics Top features 42/50 - Access Controls/Permissions - Activity Dashboard - Ad hoc Analysis - Ad hoc Query - Ad hoc Reporting - AI Copilot - Alerts/Notifications - API - Charting - Customizable Branding - Customizable Reports - Dashboard - Dashboard Creation - Database Support - Data Capture and Transfer - Data Connectors - Data Discovery - Data Extraction - Data Import/Export - Data Mapping - Data Migration - Data Storage Management - Data Visualization - Drag & Drop - Forecasting - Generative AI - Metadata Management - Monitoring - Multiple Data Sources - Natural Language Search - Performance Metrics - Predictive Analytics - Query Builder - Real-Time Analytics - Real-Time Data - Real-Time Reporting - Reporting/Analytics - Reporting & Statistics - Role-Based Permissions - Sales Trend Analysis - Search/Filter - Secure Data Storage - Self-service Analytics - Self Service Data Preparation - Sentiment Analysis - Storytelling - Third-Party Integrations - Trend Analysis - User Management - Visual Analytics [See all features](https://www.capterra.com/p/129749/Zoho-Analytics/#features) Google Analytics 360 26/50 - Access Controls/Permissions - Activity Dashboard - Ad hoc Analysis - Ad hoc Query - Ad hoc Reporting - AI Copilot - Alerts/Notifications - API - Charting - Customizable Branding - Customizable Reports - Dashboard - Dashboard Creation - Database Support - Data Capture and Transfer - Data Connectors - Data Discovery - Data Extraction - Data Import/Export - Data Mapping - Data Migration - Data Storage Management - Data Visualization - Drag & Drop - Forecasting - Generative AI - Metadata Management - Monitoring - Multiple Data Sources - Natural Language Search - Performance Metrics - Predictive Analytics - Query Builder - Real-Time Analytics - Real-Time Data - Real-Time Reporting - Reporting/Analytics - Reporting & Statistics - Role-Based Permissions - Sales Trend Analysis - Search/Filter - Secure Data Storage - Self-service Analytics - Self Service Data Preparation - Sentiment Analysis - Storytelling - Third-Party Integrations - Trend Analysis - User Management - Visual Analytics [See all features](https://www.capterra.com/p/177042/Google-Analytics/#features) ### Recognition Zoho Analytics is recognized as a top-rated tool in 3 Capterra Shortlist reports Google Analytics 360 is recognized as a top-rated tool in 2 Capterra Shortlist reports ### Deployment & support Zoho Analytics Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Google Analytics 360 Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Zoho Analytics - By Zoho - Located in United States - Founded in 1996 Google Analytics 360 - By Google - Located in United States - Founded in ## Popular Comparisons [Zoho Analytics](https://www.capterra.com/p/129749/Zoho-Analytics/)[4.42 (360)](https://www.capterra.com/p/129749/Zoho-Analytics/reviews/) vs [Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/)[4.58 (1,878)](https://www.capterra.com/p/176586/Power-BI/reviews/) $30/month Price $10/month 4.3 Features 4.5 4.2 Ease of Use 4.1 [View full comparison](https://www.capterra.com/compare/129749-176586/Zoho-Analytics-vs-Power-BI) [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,090)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) vs [SEO PowerSuite](https://www.capterra.com/p/127616/SEO-PowerSuite/)[4.52 (382)](https://www.capterra.com/p/127616/SEO-PowerSuite/reviews/) Contact vendor for pricing Price $349/year 4.6 Features 4.6 4.2 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/127616-177042/SEO-PowerSuite-vs-Google-Analytics) [Zoho Analytics](https://www.capterra.com/p/129749/Zoho-Analytics/)[4.42 (360)](https://www.capterra.com/p/129749/Zoho-Analytics/reviews/) vs [Tableau](https://www.capterra.com/p/208764/Tableau/)[4.56 (2,351)](https://www.capterra.com/p/208764/Tableau/reviews/) $30/month Price $15/month 4.3 Features 4.5 4.2 Ease of Use 4.1 [View full comparison](https://www.capterra.com/compare/129749-208764/Zoho-Analytics-vs-Tableau) [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,090)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) vs [Similarweb](https://www.capterra.com/p/148472/SimilarWeb-Pro/)[4.61 (260)](https://www.capterra.com/p/148472/SimilarWeb-Pro/reviews/) Contact vendor for pricing Price $125/month 4.6 Features 4.5 4.2 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/148472-177042/SimilarWeb-Pro-vs-Google-Analytics) [Zoho Analytics](https://www.capterra.com/p/129749/Zoho-Analytics/)[4.42 (360)](https://www.capterra.com/p/129749/Zoho-Analytics/reviews/) vs [Domo](https://www.capterra.com/p/119119/Domo/)[4.29 (330)](https://www.capterra.com/p/119119/Domo/reviews/) $30/month Price Contact vendor for pricing 4.3 Features 4.3 4.2 Ease of Use 4.1 [View full comparison](https://www.capterra.com/compare/119119-129749/Domo-vs-Zoho-Analytics) [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,090)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) vs [Semrush](https://www.capterra.com/p/151962/SEMrush/)[4.64 (2,317)](https://www.capterra.com/p/151962/SEMrush/reviews/) Contact vendor for pricing Price $139.95/month 4.6 Features 4.6 4.2 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/151962-177042/SEMrush-vs-Google-Analytics) [Zoho Analytics](https://www.capterra.com/p/129749/Zoho-Analytics/)[4.42 (360)](https://www.capterra.com/p/129749/Zoho-Analytics/reviews/) vs [Grow](https://www.capterra.com/p/136247/Grow/)[4.44 (400)](https://www.capterra.com/p/136247/Grow/reviews/) $30/month Price Contact vendor for pricing 4.3 Features 4.2 4.2 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/129749-136247/Zoho-Analytics-vs-Grow) [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,090)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) vs [Looker](https://www.capterra.com/p/169053/Looker/)[4.55 (282)](https://www.capterra.com/p/169053/Looker/reviews/) Contact vendor for pricing Price $2000/month 4.6 Features 4.4 4.2 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/169053-177042/Looker-vs-Google-Analytics) [Zoho Analytics](https://www.capterra.com/p/129749/Zoho-Analytics/)[4.42 (360)](https://www.capterra.com/p/129749/Zoho-Analytics/reviews/) vs [Google Cloud](https://www.capterra.com/p/268690/Google-Cloud-Platform/)[4.68 (2,281)](https://www.capterra.com/p/268690/Google-Cloud-Platform/reviews/) $30/month Price Contact vendor for pricing 4.3 Features 4.6 4.2 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/129749-268690/Zoho-Analytics-vs-Google-Cloud-Platform) [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,090)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) vs [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/)[4.71 (583)](https://www.capterra.com/p/176340/Ahrefs/reviews/) Contact vendor for pricing Price $0 4.6 Features 4.7 4.2 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/176340-177042/Ahrefs-vs-Google-Analytics) [Zoho Analytics](https://www.capterra.com/p/129749/Zoho-Analytics/)[4.42 (360)](https://www.capterra.com/p/129749/Zoho-Analytics/reviews/) vs [Minitab](https://www.capterra.com/p/109731/Minitab-Statistical-Software/)[4.47 (388)](https://www.capterra.com/p/109731/Minitab-Statistical-Software/reviews/) $30/month Price $1851/year 4.3 Features 4.4 4.2 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/109731-129749/Minitab-Statistical-Software-vs-Zoho-Analytics) [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,090)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) vs [Adobe Analytics](https://www.capterra.com/p/202871/Adobe-Analytics/)[4.46 (237)](https://www.capterra.com/p/202871/Adobe-Analytics/reviews/) Contact vendor for pricing Price Contact vendor for pricing 4.6 Features 4.4 4.2 Ease of Use 3.9 [View full comparison](https://www.capterra.com/compare/177042-202871/Google-Analytics-vs-Adobe-Analytics)