# Compare Zoho Analytics vs Google Data Studio 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Zoho Analytics and Google Data Studio based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/129749-190616/Zoho-Analytics-vs-Data-Studio

---

# Zoho Analytics vs Google Data Studio Features and Cost Comparison

Last updated April 2nd, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

Zoho AnalyticsGoogle Data Studio2/4 selected

[Zoho Analytics](https://www.capterra.com/p/129749/Zoho-Analytics/)[4.4 (360)](https://www.capterra.com/p/129749/Zoho-Analytics/reviews/)

[Google Data Studio](https://www.capterra.com/p/190616/Data-Studio/)[4.5 (337)](https://www.capterra.com/p/190616/Data-Studio/reviews/)

[## Zoho Analytics](https://www.capterra.com/p/129749/Zoho-Analytics/)[4.4 (360)](https://www.capterra.com/p/129749/Zoho-Analytics/reviews/)

Starting Price

$30.00/month

Value-for-Money

4.3

Functionality

4.3

Ease of Use

4.2

Customer Service

4.1

Reviews Sentiment

Based on [360 reviews](#user-reviews)

Positive

328

Neutral

25

Negative

7

[## Google Data Studio](https://www.capterra.com/p/190616/Data-Studio/)[4.5 (337)](https://www.capterra.com/p/190616/Data-Studio/reviews/)

Starting Price

Contact vendor

Value-for-Money

4.7

Functionality

4.3

Ease of Use

4.1

Customer Service

3.7

Reviews Sentiment

Based on [337 reviews](#user-reviews)

Positive

313

Neutral

23

Negative

1

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## Summary

* * *

Key features rated by users

Features selected based on 4,514 reviews from data visualization software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

\--%Fit

Missing features

Not enough reviews

Feature ratings

Data Visualization

4.6

Customizable Reports

5.0

Customizable Templates

NA

Reporting/Analytics

4.6

Real-Time Reporting

\--

80%Fit

High performer

Feature ratings

Data Visualization

4.6

Customizable Reports

4.5

Customizable Templates

4.0

Reporting/Analytics

4.6

Real-Time Reporting

4.4

User satisfaction

User satisfaction

4.4

User reviews[360](https://www.capterra.com/p/129749/Zoho-Analytics/reviews/)

Ease of use

4.2

Functionality

4.3

Value for money

4.3

Customer support

4.1

User satisfaction

4.5

User reviews[337](https://www.capterra.com/p/190616/Data-Studio/reviews/)

Ease of use

4.1

Functionality

4.3

Value for money

4.7

Customer support

3.7

Price starts from

Price starts from

$30Flat Rate, Per Month

-   Free version
-   Free trial

Price starts from

\--

-   Free version
-   Free trial

Best for

Best for

CXOs, sales managers, analysts, consultants and anyone who have used / are using spreadsheets. And ISVs who are in need of a ready made, white label reporting solution.

Best for

Can be used by organizations of any size, from small businesses to large enterprises.

## User reviews

Pros & cons

PP

Parikshit P.

Vice-Chairman

> "This availability of data has helped Pitambari Products Pvt. Ltd. take timely decisions which have directly resulted in finding and..."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6472154)

AS

Amit S.

Director

> "Some Features are missing and not able to handle large data."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6686794)

SA

Srinivasulu A.

Data Analytics Consultant

> "Which helps us to data integration from multiple resources and later we can do ETL process and also do beautiful visualization with..."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6753386)

PP

Parikshit P.

Vice-Chairman

> "Difficult to integrate multiple data sets in a single report"

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6472154)

JD

Joy D.

Sales Specialist

> "Dynamic visibility (360° view) sales performance,deals pipelines, simplicity of identifying inefficiencies and ease of optimizing..."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6812988)

AM

Ajay M.

Head of Training

> "Zoho Analytics is a bit complex when it comes to designing a report."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6472315)

NP

Nachiket P.

Zoho Developer

> "That feature like visualization, Data Preparation and UI/UX to create easy and faster report and graphs."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6758584)

AP

Adam P.

ERP specialists

> "Not being able to put mine users into groups"

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6798150)

SR

Soph R.

Franchise Development Manager

> "The ability to compile and integrate data from multiple areas and using AI to verify trends and improvements"

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6798137)

JL

James L.

Support Officer

> "An average product, not great but not poor either."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___7080784)

CW

Chanchala W.

Business Analysts

> "Zoho analytics is a user friendly and cost effective BI tool that offers powerful data visualisation and reporting features."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6797577)

SA

Saket A.

Co Founder

> "Infact everytime, missed a feature, wrote to support, only to realise it already exists!"

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6472015)

SV

Sai V.

Backend Develper

> "I feel very comfortable writing Zoho queries as it has a user-friendly function for a better understanding and can visualize various..."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6472198)

RC

Ripon C.

IT Executive

> "Zoho Analytics can be difficult to scale due to the need to purchase additional licenses or upgrade to a higher-tier plan."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___4804863)

Deepika S.

Digital Marketing Executive

> "I liked Zoho Analytics for data-sharing capabilities, role-based access control, and interactive dashboards."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6753811)

PG

Pratik G.

Data Analysts

> "UI is less attractive"

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6472219)

RJ

Ravinder J.

manager

> "Overall I am satisfied with the Zoho analytics tool specially the report and dashboard structure, inbuilt user friendly forumula and..."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6472162)

PK

Pavel K.

CTO

> "The price of Extra rows is very expensive"

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6472210)

PG

Pratik G.

Data Analysts

> "It suits small to medium-sized businesses well, but can face performance issues with large datasets and has a learning curve for..."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6472219)

RK

Rejoyce K.

Marketer

> "At times it lags when it is loaded with big types of files."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6305911)

RS

Ramjee S.

ERP Admin

> "User Friendly, we can add multible tab on dashboard, can share column wise data and reports"

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6472063)

NV

Nikita V.

Marketing Manager CRM

> "It is quite laggy and reports are quite hard to connect to external data."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6046970)

Liliana A.

GED

> "I can import and combine data from different sources, even from databases behind firewalls, without any problem. Plus, I can create..."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___4853016)

VR

Verified Reviewer

ANALYST

> "zoho help customer support is big drawback in understanding features"

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___5040567)

AV

Amit V.

Marketing Manager

> "I like the features of data import, data merging and create a graph"

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6756505)

VR

Verified Reviewer

Marketing Analyst

> "However, the interface is still not the best, requiring you to create dashboards on other platforms - if you want a better visual..."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___3730328)

CW

Chanchala W.

Business Analysts

> "It integrates well with other zoho apps And external data sources making it easy to analyse data."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6797577)

AA

Armando A.

Client Success Manager

> "It is not as user friendly as other reporting tools and not as intuitive."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6175001)

CR

Carolina R.

IT Support Engineer

> "Every business operation is measured based on metrics that are a product of its commercial, operational, administrative nature; in..."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___4994064)

Pedro L.

CEO

> "It's complex to start using for someone that is not that used to work with reports"

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6191679)

Alejandro Enrique M.

Helpdesk Operations Supervisor

> "There are many tools to analyze data but when looking at the features provided by Zoho Analytics I can highlight its wide and diverse..."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___4831832)

Mohit S.

Business Development Manager

> "The Zoho analytics mobile app is difficult for me to use, and notifications frequently arrive late."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___4573632)

CS

Connor S.

Brokerage Operations Associate

> "Zoho Analytics is a great application to use if you are already a Zoho customer and want to get a good read on your numbers."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6561375)

Swapnil B.

Data Analyst

> "The least useful aspect of Zoho Analytics is subjective and depends on an individual's specific needs and requirements."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___4568661)

AA

Armando A.

Client Success Manager

> "The best thing about Analytics is that it connects very well with several data points and it can report on fields that would..."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6175001)

BC

Balkrushna C.

CTO

> "Might be difficult to derive reports if you don't understand basic database queries."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___3830318)

AD

Angelin D.

Team leader

> "User-Friendly Interface: Drag-and-drop features make it easy to create reports and dashboards."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6756490)

HN

Hiren N.

AI and AR Tech Lead

> "There are some bugs due to which it face inconvenient to use the tool."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___3788751)

SR

Soph R.

Franchise Development Manager

> "Easy to set up dashboards for different areas of the business for quick reference tools"

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6798137)

Dheeraj U.

Business Development Manager

> "It might be a bit challenging to incorporate anything that isn't a widely used service."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___4587785)

AC

Allyson C.

Senior staff engineer

> "Its intuitive interface and powerful data visualization."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6314521)

VR

Verified Reviewer

Graphic Designer

> "It has some bugs from time to time, and the shown data is not actually on real time, it syncs every "x" time depending on the..."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___2899593)

TP

Tushar P.

Software Engineer

> "The widget functionality and the features it provide is robust."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6472244)

HJ

Heejung J.

market analyst

> "It is impossible to change the style of the lettering, the programm can´t accept the combined cell in excel..."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___3195492)

VB

Vishak B.

Strategic HR Partner

> "Connectivity with zoho analytics and Zoho people"

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6471987)

VR

Verified Reviewer

Team Leader

> "UI/UX is not user-friendly."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___4062478)

AC

Allyson C.

Senior staff engineer

> "I easily created interactive dashboards without coding."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6314521)

Abhishek S.

Associate consultant

> "It is comparatively expensive and seems extravagant!"

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___4345703)

KM

Kesavaraj M.

Quality and process engineer

> "i like dashboard and chart view so much IN ZOHO Analytics"

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6755122)

AG

Andy G.

Accounting Manager

> "Naturally, my company's spam blocker bounces these. Since new users must respond to one of these spoofed e-mails, I can no longer set..."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#SoftwareAdvice___2199126)

AN

Ashish N.

Senior Manager

> "Zoho Insights are the best, it helps in analysis"

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6472345)

BR

Brent R.

Owner

> "Also, it's a little convoluted in how reports are set up vs dashboards vs individual graphs, etc."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___2364583)

GP

Georgiana P.

Owner

> "I love the data connectors that helped me to start up my business. When using the Zoho app it can be connected to a different range..."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___4822162)

AG

Andy G.

Accounting Manager

> "That's not acceptable and should not be required. If you want that as a convenience for your users, it works - with appropriate legal..."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#SoftwareAdvice___2199126)

KA

KS A.

Business analyst

> "The data integration part which is seamless and easy"

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6753272)

VR

Verified Reviewer

Service Desk Manger

> "The only "concern" I have is the software does not look like it is easily scalable to handle a large number of users."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___2850049)

VSG

Vani S G.

Director

> "Ease of use, integration with multiple Softwares, Data sharing options"

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6472180)

GN

Greg N.

Technician

> "Also, I did not see a tutorial."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___3359925)

AB

Andrei B.

Branch Manager

> "Zoho Analytics is a great app, really gather all the info from different sources and combined it into a great dashboard."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6265969)

BR

Brent R.

Owner

> "If you need something that isn't a popular service to be integrated, it can be a little difficult."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___2364583)

VR

Verified Reviewer

ANALYST

> "Its powerful BI allows to slice and dice my sales metric."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___5040567)

VR

Verified Reviewer

Director of Marketing

> "It's rather cumbersome, definitely missing some ease of use, and navigating the data sources is difficult if you have a lot to choose..."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___2503634)

Swapnil B.

Data Analyst

> "With features like data visualization, functions/calculations, and KPI monitoring, it offers great insight into business performance..."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___4568661)

DS

Daniel S.

Project Manager

> "Even tho is pretty flexible, is not very easy to use/set up."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___2937555)

[View Reviews](https://www.capterra.com/p/129749/Zoho-Analytics/reviews/)

KG

Kelley G.

Data Scientist

> "Drag-and-drop charts, simple layout tools, and quick data connections make it really fast to get a dashboard live."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___7054023)

KG

Kelley G.

Data Scientist

> "Some connectors are slow or limited, and bigger datasets can make reports lag."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___7054023)

Sarah F.

Marketing Technologist

> "I've been working with Data Studio for four years and find it to be one of the best free dashboard and analytics tools for small to medium businesses situated..."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___7142349)

Rhys B.

Senior Product Manager

> "Also, sometimes the graph creation seems a bit counter-intuitive, when compared to other similar platforms."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___7132017)

VR

Victor R.

Lead PM

> "The interface is simple and you can connect many different data sources like Google Analytics or spreadsheets."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___7111034)

RC

Ryan C.

Analytics Manager

> "Performance could be an issue sometimes, loading can be slow when pulling longer date ranges of data or more detailed data."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___7036186)

KG

Kelley G.

Data Scientist

> "Great for lightweight reporting and sharing visuals with others."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___7054023)

Roger A.

Owner

> "Leaning is not too easy, it takes time and there is no enough templates to start and understand how to use the tool"

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___7069437)

Rhys B.

Senior Product Manager

> "An easy to use, browser based platform for creating dashboards from datasets."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___7132017)

JC

Jim C.

Lead application support analyst

> "Sometime the dashboard is little complicated to manage, I found I lost in different components easily."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___7040039)

MH

Matthew H.

Analyst

> "The platform provided a lot of data source connections which helped us to evaluate performance and measure KPIs."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___6508159)

WG

Willem G.

Commercial Manager

> "easy to fix but not as easy as some others"

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___7050761)

KG

Kelley G.

Data Scientist

> "It’s simple to use, gets the job done, and makes it easy to show data in a clean way."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___7054023)

BA

Belal A.

Founder

> "Slow, GA4 connector, paid connectors, there's no good user journey visualisation and now there seems to be some limitations of the number of charts I can add."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4925448)

AD

Alessia D.

PPC Specialist

> "It allows you to create good and complete reports for free, you can see real-time data, and when you connect it with other feeds you get a full overview."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___6039874)

VS

Victor S.

Accountant

> "The lack of proper costumer support, and the data management being quite hard to setup are the things I hated the most about this software."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4970471)

AG

Ann G.

Research Analyst

> "It seamlessly integrates with various data sources and other third-party platforms, which users to pull data from multiple sources into one centralized..."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___6281626)

JH

John H.

Lead Analytics Engineer

> "We ran into multiple issues with ownership (granted, our own fault) that we wouldn't have encountered with, e.g., Power BI or Tableau."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4848637)

Filippo S.

Support Specialist

> "As an end user accessing Google Data Studio to review performance reports, what I like most is the ability to consolidate different reports in a visually..."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___6141300)

YM

Yurii M.

Marketing Director

> "At times, I found the properties confusing and was receiving data from the test set. But that was at the beginning, now most of the reports just come to my..."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___6103190)

TL

Tina L.

SEO Executive

> "Google Data Studio gives me great flexibility to analyse data , and the function to automate reports saves me a lot of time."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___5005873)

MH

Martin H.

Head of Ecommerce

> "Additionally, it lacks some advanced features that more specialized data visualization tools might offer."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___5079038)

BA

Belal A.

Founder

> "It allows me to easily create dashboard for my stakeholders as well as small business owners who can become data driven."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4925448)

Andrea S.

Digital Advertising Team Leader

> "Data Studio is not the best overall product in the space, because it lacks the capabilities of more advanced business intelligence tools, it's fairly slow at..."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___3540325)

Rhys B.

Senior Product Manager

> "Considering how expensive competetive software can be, it's great!"

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___7132017)

BS

Benjamin S.

IT Manager

> "The biggest disadvantage is really the data preparation, sometimes it is not possible to have the data come in in the way you would like to present it, however..."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4373503)

VR

Verified Reviewer

Director of Digital Marketing

> "The most highly appreciated feature of Google Data Studio is the ability to integrate multiple data sources in one report."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4848293)

SP

Shiva P.

marketer

> "Lack of advanced features: Google Data Studio doesn't have as many advanced features as some other business intelligence tools, such as predictive analytics or..."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4418904)

AM

Aram M.

Owner

> "Over this tool has helped in a lot of way to sort necessary data."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___6506767)

JH

Jakub H.

Founder

> "Sometimes you need a special data from an exotic service which means either going back to basics and side-loading some exported data or writing own connector..."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___3675032)

BA

Belal A.

Founder

> "Most other data visualisation tools are very structured while data Studio is flexible which makes it great for aesthetically designing the dashboard."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4925448)

JG

Julian G.

Analytics Engineer

> "The connectors are also much less stable than other tools with frequent I/O problems or times when things are inexplicably broken for hours or days, and you..."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___3603261)

WG

Willem G.

Commercial Manager

> "The results were what we expected in a very short time."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___7050761)

VR

Verified Reviewer

Associate Data Engineer

> "Sometimes it does wrong aggregation like while calculating distinct users, sometimes it will give distinct in total for which sum of table will by greater than..."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4394060)

James R.

Marketing Specialist

> "Google Data Studio has enabled my team to innovate and discover most beneficial analytics for managing data."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4961781)

Shahzad M.

Lead Digital Marketing Analytics

> "Their UI/UX is not that responsive and users faces issues when using Data Studio which sometime leads to unwanted changes in the Reporting."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___3568080)

AB

Andrei B.

Branch Manager

> "Seamless integration with more data sources makes Google Data Studio my favorite reporting software."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___6274255)

VR

Verified Reviewer

Director of Digital Marketing

> "Recently Google Data Studio seems to be having a lot of glitches."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4848293)

SP

Shiva P.

marketer

> "Integrations: Google Data Studio integrates seamlessly with other Google products, such as Google Sheets, Google Analytics, and Google Ads, making it easy to..."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4418904)

SP

Shiva P.

marketer

> "Limited support: While Google Data Studio has a large user community and extensive documentation, it may not offer as much support as some other business..."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4418904)

LS

Llana S.

Online Instructor

> "What I like most about this software is I can connect it to my Google Sheets and my Dashboard automatically updates with each new data activity in my sheets."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4626497)

TB

Tirth B.

youtube

> "Reporting is more laborious and time-consuming than it should be because it can be difficult to establish up connections to refresh data sources and import..."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4748377)

RP

Rishikumar P.

Student

> "Its ability to link to a number of data sources, such as Google Sheets, Google Analytics, and BigQuery, is among the features I enjoyed most about it. Because..."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4470401)

SP

Siim P.

CMO

> "Initial deployment requires some googling or otherwise you wont figure it out."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4827984)

Josiah W.

Design Director

> "Google Data Studio solves many common problems in data analysis, such as the need to visualize large data sets and the need to collaborate effectively on..."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4784564)

KV

Kevin V.

Product manager

> "Some report fail and it's not always easy to know what is failing."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___6018159)

Shubham S.

Associate Digital Marketing

> "Google Data Studio is a powerful and seamless integration with various data sources."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4940801)

HG

Harshit G.

Sr. Digital Marketing Manager

> "I tried using two dimensions in data studio but wasn't able to group one dimension on the same."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4653178)

Neels V.

Owner

> "The most impactful features of DataStudio are the wide range of visualizations you have access to in order to present your data in the most engaging and..."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___3732922)

Kelly W.

Full-funnel Marketing Specialist

> "I gave up using GDS because the combined data was always wrong and it was incredibly difficult to actually get it to combine the data in a useful way."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4641997)

YM

Yurii M.

Marketing Director

> "Having different services in one report is now easier with the new free Google Ads + Google Analytics report."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___6103190)

AC

Anil C.

Marketing Executive

> "Sometimes the connectors stop working, so it might be a problem to understand monthly basis data."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___3527757)

DnB

Daïnah B.

Data Engineer

> "Google Data Studio is very easy to use with BigQuery's connection : we can connect directly tables, views or custom query."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4935302)

VR

Verified Reviewer

Data Analytics Manager

> "The error messages are not very helpful at its current state. And sometimes it gives you random errors for no clear reason."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___3560270)

JK

Julie K.

Customer Relation

> "A team can work simultaneously on the same dashboard, so I can collaborate with my co-workers in same workFree of cost so it reduce my business expense."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4717687)

VR

Verified Reviewer

Sr. Business System Analyst

> "The integration cannot work with your Google account if you have Advanced Protection."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4622989)

MK

Mike K.

Online Marketeer - SEO Specialist

> "I love that it integrates with other data sources like BigQuery, Google Ads, and Google Analytics so I can easily visualize my data in one place."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4377639)

TB

Tirth B.

youtube

> "The unfavourable aspect of Data Studio is how frequently I have to stop working to address the software crashes."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4748377)

AD

Alessia D.

PPC Specialist

> "You can visualize, merge, and filter your data easily and quickly."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___6039874)

JN

Jacob N.

Marketing Coordinator

> "It is a little difficult to create your own custom reporting charts."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___3769634)

NJ

Naween J.

assist. professor

> "its statistical analysis and data visualization tools are very helpful for doing analysis.this operation is very user-friendly , to track KPI and trends help..."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4650337)

Matthew P.

Marketing Coordinator

> "Sometimes data won't transfer correctly, leading to broken charts."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4768236)

Marlyn G.

Marketing Operations Manager

> "The advantage is that it connects natively with all Google products such as analytics, this is very useful when working with the integration of all these..."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___3573141)

KK

Katherine K.

UI/UX analyst

> "Once you have created the dashboard and you access it in the preview, or when you share it with your team, since its pulling the data from big datasources, it..."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___3189654)

VR

Verified Reviewer

Seo Manager

> "You can use different charts & graphs that will represent your ideas in the best way. If you do not have a lot of time to prepare a project for management,..."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4309319)

MM

Michelle M.

Producer

> "I had to find a cheap way to provide reporting for a client that would pull in data from a lot of different sources but the client didn't want to pay for a..."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___2981322)

Kevin M.

Director of Business Development & Partnerships

> "There is a growth path for data platform connectivity should your needs expand over time."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4946721)

TB

Tirth B.

youtube

> "The customizations and settings can seem a little overwhelming."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4748377)

NL

Nick L.

Director

> "The ability to customise reports has been a great tool for us."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___6057853)

IJ

Izhar J.

UA Expert

> "Sometimes there are errors for some reason that do not reflect the data as wanted."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4177616)

Ambar Y.

SEO Team Lead

> "It integrates seamlessly with other Google products, including Google Sheets, Cloud MySQL, and others. Since it is a web application, there is no need to..."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4800110)

VR

Verified Reviewer

Product manager

> "It uses the google user interface which may not be the best for this type of software."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___3789203)

KV

Kevin V.

Product manager

> "Easy to connect spreadsheets to do quick data analysis if you are a beginner in data analysis."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___6018159)

IN

Iulian N.

PM

> "No matter how often I use it, there is a certain barrier to using it for ad-hoc reporting."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4420853)

VR

Verified Reviewer

Product manager

> "It’s ability to link into other software so that data reporting can use multiple softwares to provide best visualization for audience"

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___3789203)

Sarah F.

Chief Marketing Officer

> "You may have to use third party connectors which are not free to use"

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4399949)

BR

Brent R.

Owner

> "Being able to integrate both, and other integrations into the same dashboard is a big plus. And the depth of features has really gotten pretty large over the..."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___3562238)

Matthew B.

Director Of Marketing And Advertising

> "As a result of Data Studio's extensive reporting capabilities, the program itself can be difficult for new users to grasp, and the learning curve for reporting..."

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___3523932)

AH

Adrian H.

EHS Engineer

> "This capacity to change dates, scope and variables, saving us hours to data preparation with an incredible visual presentation"

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___3769431)

MP

Marcos P.

Editor chief

> "The tables require continuous maintenance to avoid failures that cause loss of information that is often related to the payments of the platform"

[See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___2944970)

[View Reviews](https://www.capterra.com/p/190616/Data-Studio/reviews/)

## User interface

4.42 (360)

[Google Data Studio](https://www.capterra.com/p/190616/Data-Studio/)

4.48 (337)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

Access Controls/Permissions

207

Important

Activity Dashboard

150

Important

Ad hoc Query

120

Important

Zoho Analytics

Top features

29/37

-   Access Controls/Permissions
-   Activity Dashboard
-   Ad hoc Query
-   Ad hoc Reporting
-   AI Copilot
-   API
-   Collaboration Tools
-   Customizable Branding
-   Customizable Dashboard
-   Customizable Reports
-   Customizable Templates
-   Dashboard Creation
-   Data Capture and Transfer
-   Data Connectors
-   Data Import/Export
-   Data Management
-   Data Mapping
-   Data Visualization
-   Drag & Drop
-   Generative AI
-   Historical Reporting
-   Multiple Data Sources
-   OLAP
-   Predictive Analytics
-   Real-Time Analytics
-   Real-Time Data
-   Real-Time Reporting
-   Real-Time Updates
-   Relational Display
-   Reporting/Analytics
-   Reporting & Statistics
-   Scheduled/Automated Reports
-   Search/Filter
-   Third-Party Integrations
-   Trend Analysis
-   Visual Analytics
-   Visual Discovery

[See all features](https://www.capterra.com/p/129749/Zoho-Analytics/#features)

Google Data Studio

18/37

-   Access Controls/Permissions
-   Activity Dashboard
-   Ad hoc Query
-   Ad hoc Reporting
-   AI Copilot
-   API
-   Collaboration Tools
-   Customizable Branding
-   Customizable Dashboard
-   Customizable Reports
-   Customizable Templates
-   Dashboard Creation
-   Data Capture and Transfer
-   Data Connectors
-   Data Import/Export
-   Data Management
-   Data Mapping
-   Data Visualization
-   Drag & Drop
-   Generative AI
-   Historical Reporting
-   Multiple Data Sources
-   OLAP
-   Predictive Analytics
-   Real-Time Analytics
-   Real-Time Data
-   Real-Time Reporting
-   Real-Time Updates
-   Relational Display
-   Reporting/Analytics
-   Reporting & Statistics
-   Scheduled/Automated Reports
-   Search/Filter
-   Third-Party Integrations
-   Trend Analysis
-   Visual Analytics
-   Visual Discovery

[See all features](https://www.capterra.com/p/190616/Data-Studio/#features)

### Recognition

Zoho Analytics is recognized as a top-rated tool in 3 Capterra Shortlist reports

Google Data Studio is recognized as a top-rated tool in 2 Capterra Shortlist reports

Best Value Data VisualizationSoftware (2022) 

### Deployment & support

Zoho Analytics

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Google Data Studio

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Zoho Analytics

-   By Zoho
-   Located in United States
-   Founded in 1996

Google Data Studio

-   By Google
-   Located in United States
-   Founded in

## Popular Comparisons

[Zoho Analytics](https://www.capterra.com/p/129749/Zoho-Analytics/)[4.42 (360)](https://www.capterra.com/p/129749/Zoho-Analytics/reviews/)

vs

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[Google Data Studio](https://www.capterra.com/p/190616/Data-Studio/)[4.48 (337)](https://www.capterra.com/p/190616/Data-Studio/reviews/)

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4.3

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[Google Data Studio](https://www.capterra.com/p/190616/Data-Studio/)[4.48 (337)](https://www.capterra.com/p/190616/Data-Studio/reviews/)

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Price

$15/month

4.3

Features

4.5

4.1

Ease of Use

4.1

[View full comparison](https://www.capterra.com/compare/190616-208764/Data-Studio-vs-Tableau)

[Zoho Analytics](https://www.capterra.com/p/129749/Zoho-Analytics/)[4.42 (360)](https://www.capterra.com/p/129749/Zoho-Analytics/reviews/)

vs

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4.3

Features

4.5

4.2

Ease of Use

4.1

[View full comparison](https://www.capterra.com/compare/129749-208764/Zoho-Analytics-vs-Tableau)

[Google Data Studio](https://www.capterra.com/p/190616/Data-Studio/)[4.48 (337)](https://www.capterra.com/p/190616/Data-Studio/reviews/)

vs

[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,090)](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

Contact vendor for pricing

Price

Contact vendor for pricing

4.3

Features

4.6

4.1

Ease of Use

4.2

[View full comparison](https://www.capterra.com/compare/177042-190616/Google-Analytics-vs-Data-Studio)

[Zoho Analytics](https://www.capterra.com/p/129749/Zoho-Analytics/)[4.42 (360)](https://www.capterra.com/p/129749/Zoho-Analytics/reviews/)

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4.3

Features

4.3

4.2

Ease of Use

4.1

[View full comparison](https://www.capterra.com/compare/119119-129749/Domo-vs-Zoho-Analytics)

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Contact vendor for pricing

Price

$15/month

4.3

Features

4.5

4.1

Ease of Use

4.7

[View full comparison](https://www.capterra.com/compare/168956-190616/Canva-vs-Data-Studio)

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4.3

Features

4.2

4.2

Ease of Use

4.2

[View full comparison](https://www.capterra.com/compare/129749-136247/Zoho-Analytics-vs-Grow)

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Price

$2000/month

4.3

Features

4.4

4.1

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/169053-190616/Looker-vs-Data-Studio)

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$30/month

Price

Contact vendor for pricing

4.3

Features

4.6

4.2

Ease of Use

4.5

[View full comparison](https://www.capterra.com/compare/129749-268690/Zoho-Analytics-vs-Google-Cloud-Platform)

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Contact vendor for pricing

Price

Contact vendor for pricing

4.3

Features

4.3

4.1

Ease of Use

4.1

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