# Compare Zoho Analytics vs Adobe Analytics 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Zoho Analytics and Adobe Analytics based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/129749-202871/Zoho-Analytics-vs-Adobe-Analytics

---

# Zoho Analytics vs Adobe Analytics Features and Cost Comparison

Last updated April 2nd, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

Zoho AnalyticsAdobe Analytics2/4 selected

[Zoho Analytics](https://www.capterra.com/p/129749/Zoho-Analytics/)[4.4 (361)](https://www.capterra.com/p/129749/Zoho-Analytics/reviews/)

[Adobe Analytics](https://www.capterra.com/p/202871/Adobe-Analytics/)[4.5 (237)](https://www.capterra.com/p/202871/Adobe-Analytics/reviews/)

[## Zoho Analytics](https://www.capterra.com/p/129749/Zoho-Analytics/)[4.4 (361)](https://www.capterra.com/p/129749/Zoho-Analytics/reviews/)

Starting Price

$30.00/month

Value-for-Money

4.3

Functionality

4.3

Ease of Use

4.2

Customer Service

4.2

Reviews Sentiment

Based on [361 reviews](#user-reviews)

Positive

329

Neutral

25

Negative

7

[## Adobe Analytics](https://www.capterra.com/p/202871/Adobe-Analytics/)[4.5 (237)](https://www.capterra.com/p/202871/Adobe-Analytics/reviews/)

Starting Price

Contact vendor

Value-for-Money

4

Functionality

4.4

Ease of Use

3.9

Customer Service

4.1

Reviews Sentiment

Based on [237 reviews](#user-reviews)

Positive

217

Neutral

14

Negative

6

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## Send this comparison chart to my inbox

### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.

What’s your intended use case?

## Summary

* * *

Key features rated by users

Features selected based on 7,802 reviews from data analysis software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

82%Fit

High performer

Feature ratings

Reporting/Analytics

4.6

Data Visualization

4.6

Dashboard

4.6

Data Connectors

4.4

Data Discovery

4.5

70%Fit

Not enough reviews

Feature ratings

Reporting/Analytics

4.7

Data Visualization

4.6

Dashboard

4.4

Data Connectors

\--

Data Discovery

3.7

User satisfaction

User satisfaction

4.4

User reviews[361](https://www.capterra.com/p/129749/Zoho-Analytics/reviews/)

Ease of use

4.2

Functionality

4.3

Value for money

4.3

Customer support

4.2

User satisfaction

4.5

User reviews[237](https://www.capterra.com/p/202871/Adobe-Analytics/reviews/)

Ease of use

3.9

Functionality

4.4

Value for money

4.0

Customer support

4.1

Price starts from

Price starts from

$30Flat Rate, Per Month

-   Free version
-   Free trial

Price starts from

\--

-   Free version
-   Free trial

Best for

Best for

CXOs, sales managers, analysts, consultants and anyone who have used / are using spreadsheets. And ISVs who are in need of a ready made, white label reporting solution.

Best for

Adobe Analytics empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across digital channels, products, content, and services.

## User reviews

Pros & cons

PP

Parikshit P.

Vice-Chairman

> "This availability of data has helped Pitambari Products Pvt. Ltd. take timely decisions which have directly resulted in..."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6472154)

IW

Isla W.

Marketing Manager

> "It can feel a bit overwhelming at first, not a huge deal once you get going but it’s a barrier."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___7176142)

SA

Srinivasulu A.

Data Analytics Consultant

> "Which helps us to data integration from multiple resources and later we can do ETL process and also do beautiful..."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6753386)

AS

Amit S.

Director

> "Some Features are missing and not able to handle large data."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6686794)

JD

Joy D.

Sales Specialist

> "Dynamic visibility (360° view) sales performance,deals pipelines, simplicity of identifying inefficiencies and ease of..."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6812988)

PP

Parikshit P.

Vice-Chairman

> "Difficult to integrate multiple data sets in a single report"

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6472154)

NP

Nachiket P.

Zoho Developer

> "That feature like visualization, Data Preparation and UI/UX to create easy and faster report and graphs."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6758584)

AM

Ajay M.

Head of Training

> "Zoho Analytics is a bit complex when it comes to designing a report."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6472315)

SR

Soph R.

Franchise Development Manager

> "The ability to compile and integrate data from multiple areas and using AI to verify trends and improvements"

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6798137)

AP

Adam P.

ERP specialists

> "Not being able to put mine users into groups"

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6798150)

CW

Chanchala W.

Business Analysts

> "Zoho analytics is a user friendly and cost effective BI tool that offers powerful data visualisation and reporting features."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6797577)

JL

James L.

Support Officer

> "An average product, not great but not poor either."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___7080784)

SV

Sai V.

Backend Develper

> "I feel very comfortable writing Zoho queries as it has a user-friendly function for a better understanding and can visualize..."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6472198)

SA

Saket A.

Co Founder

> "Infact everytime, missed a feature, wrote to support, only to realise it already exists!"

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6472015)

Deepika S.

Digital Marketing Executive

> "I liked Zoho Analytics for data-sharing capabilities, role-based access control, and interactive dashboards."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6753811)

PG

Pratik G.

Data Analysts

> "UI is less attractive"

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6472219)

RJ

Ravinder J.

manager

> "Overall I am satisfied with the Zoho analytics tool specially the report and dashboard structure, inbuilt user friendly..."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6472162)

PK

Pavel K.

CTO

> "The price of Extra rows is very expensive"

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6472210)

PG

Pratik G.

Data Analysts

> "It suits small to medium-sized businesses well, but can face performance issues with large datasets and has a learning curve..."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6472219)

RK

Rejoyce K.

Marketer

> "At times it lags when it is loaded with big types of files."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6305911)

RS

Ramjee S.

ERP Admin

> "User Friendly, we can add multible tab on dashboard, can share column wise data and reports"

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6472063)

NV

Nikita V.

Marketing Manager CRM

> "It is quite laggy and reports are quite hard to connect to external data."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6046970)

AV

Amit V.

Marketing Manager

> "I like the features of data import, data merging and create a graph"

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6756505)

VR

Verified Reviewer

ANALYST

> "zoho help customer support is big drawback in understanding features"

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___5040567)

CW

Chanchala W.

Business Analysts

> "It integrates well with other zoho apps And external data sources making it easy to analyse data."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6797577)

VR

Verified Reviewer

Marketing Analyst

> "However, the interface is still not the best, requiring you to create dashboards on other platforms - if you want a better..."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___3730328)

CR

Carolina R.

IT Support Engineer

> "Every business operation is measured based on metrics that are a product of its commercial, operational, administrative..."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___4994064)

RC

Ripon C.

IT Executive

> "Zoho Analytics can be difficult to scale due to the need to purchase additional licenses or upgrade to a higher-tier plan."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___4804863)

CS

Connor S.

Brokerage Operations Associate

> "Zoho Analytics is a great application to use if you are already a Zoho customer and want to get a good read on your numbers."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6561375)

AA

Armando A.

Client Success Manager

> "It is not as user friendly as other reporting tools and not as intuitive."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6175001)

AA

Armando A.

Client Success Manager

> "The best thing about Analytics is that it connects very well with several data points and it can report on fields that would..."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6175001)

Pedro L.

CEO

> "It's complex to start using for someone that is not that used to work with reports"

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6191679)

AD

Angelin D.

Team leader

> "User-Friendly Interface: Drag-and-drop features make it easy to create reports and dashboards."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6756490)

Mohit S.

Business Development Manager

> "The Zoho analytics mobile app is difficult for me to use, and notifications frequently arrive late."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___4573632)

SR

Soph R.

Franchise Development Manager

> "Easy to set up dashboards for different areas of the business for quick reference tools"

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6798137)

Swapnil B.

Data Analyst

> "The least useful aspect of Zoho Analytics is subjective and depends on an individual's specific needs and requirements."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___4568661)

TP

Tushar P.

Software Engineer

> "The widget functionality and the features it provide is robust."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6472244)

BC

Balkrushna C.

CTO

> "Might be difficult to derive reports if you don't understand basic database queries."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___3830318)

VB

Vishak B.

Strategic HR Partner

> "Connectivity with zoho analytics and Zoho people"

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6471987)

HN

Hiren N.

AI and AR Tech Lead

> "There are some bugs due to which it face inconvenient to use the tool."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___3788751)

KM

Kesavaraj M.

Quality and process engineer

> "i like dashboard and chart view so much IN ZOHO Analytics"

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6755122)

Dheeraj U.

Business Development Manager

> "It might be a bit challenging to incorporate anything that isn't a widely used service."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___4587785)

AN

Ashish N.

Senior Manager

> "Zoho Insights are the best, it helps in analysis"

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6472345)

HJ

Heejung J.

market analyst

> "It is impossible to change the style of the lettering, the programm can´t accept the combined cell in excel..."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___3195492)

KA

KS A.

Business analyst

> "The data integration part which is seamless and easy"

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6753272)

VR

Verified Reviewer

Team Leader

> "UI/UX is not user-friendly."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___4062478)

VSG

Vani S G.

Director

> "Ease of use, integration with multiple Softwares, Data sharing options"

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6472180)

Abhishek S.

Associate consultant

> "It is comparatively expensive and seems extravagant!"

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___4345703)

AB

Andrei B.

Branch Manager

> "Zoho Analytics is a great app, really gather all the info from different sources and combined it into a great dashboard."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6265969)

VR

Verified Reviewer

Graphic Designer

> "It has some bugs from time to time, and the shown data is not actually on real time, it syncs every "x" time depending on the..."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___2899593)

VR

Verified Reviewer

ANALYST

> "Its powerful BI allows to slice and dice my sales metric."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___5040567)

BR

Brent R.

Owner

> "Also, it's a little convoluted in how reports are set up vs dashboards vs individual graphs, etc."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___2364583)

Swapnil B.

Data Analyst

> "With features like data visualization, functions/calculations, and KPI monitoring, it offers great insight into business..."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___4568661)

VR

Verified Reviewer

Service Desk Manger

> "The only "concern" I have is the software does not look like it is easily scalable to handle a large number of users."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___2850049)

Liliana A.

GED

> "I can import and combine data from different sources, even from databases behind firewalls, without any problem. Plus, I can..."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___4853016)

GN

Greg N.

Technician

> "Also, I did not see a tutorial."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___3359925)

RS

Rattasit S.

Lecturer

> "It's straightforward to use and easy to create reports and dashboards online."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___6471570)

BR

Brent R.

Owner

> "If you need something that isn't a popular service to be integrated, it can be a little difficult."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___2364583)

Abhishek S.

Associate consultant

> "One can easily integrate it with any application, besides it allows one to integrate it with famous software like HubSpot,..."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___4345703)

VR

Verified Reviewer

Director of Marketing

> "It's rather cumbersome, definitely missing some ease of use, and navigating the data sources is difficult if you have a lot..."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___2503634)

PM

Pranjal M.

Business Development Associate

> "It offers a very user-friendly interface that makes it easier to navigate and explore the data, It also offers customisable..."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___4785930)

DS

Daniel S.

Project Manager

> "Even tho is pretty flexible, is not very easy to use/set up."

[See full review](https://www.capterra.com/p/129749/Zoho-Analytics/#Capterra___2937555)

[View Reviews](https://www.capterra.com/p/129749/Zoho-Analytics/reviews/)

VR

Verified Reviewer

Accounts Receivable Supervisor

> "Segmentation and tracking features are amazing"

[See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___7075215)

RI

Roberto I.

Traffic Manager Specialist

> "However, the tool's initial setup can be challenging without the support of an Analytics specialist."

[See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___6630448)

MTBN

Md. Tanvir Bin N.

IT officer

> "I can link any other conversion metrics I think might be helpful back to this tool with just a single click using this tool...."

[See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___6019858)

SH

Shannel H.

Dispatcher

> "Learning how to understanding the data can be hard at 1st"

[See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___7010938)

VR

Verified Reviewer

Accounts Receivable Supervisor

> "I'm blown away by Adobe Analytics!"

[See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___7075215)

VR

Verified Reviewer

Performance Marketing Specialist

> "It's buggy, slow, and too complex for the average employee to use."

[See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___6779777)

AS

Amit S.

Director

> "I like data insights and cross-channel tracking"

[See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___6686776)

DC

Duncan C.

Digital Solutions Lead

> "Overall, I find Adobe Analytics a frustrating tool."

[See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___6853121)

RK

Rajat K.

AVP - Bi

> "Amazing product, ease of use and great visuals and data formats"

[See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___6412768)

GH

Gary H.

Manager

> "Its a very Costly tool as compare to other tools."

[See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___6652103)

VR

Verified Reviewer

Product Manager

> "Adobe Analytics has a robust report building tool directly within the tool’s UI, but you also can opt for an Excel plug-in to..."

[See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#GetApp___4147842)

VR

Verified Reviewer

Digital Marekting technology manager

> "hard to export data with some data mismatch to csv and pdf doesn't allow to easly manage data in external tools."

[See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___4300768)

VR

Verified Reviewer

Product Manager

> "There are many things I like about Adobe Analytics; these are the top items:\* Endless ways to organize and report on data,..."

[See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#GetApp___4147842)

RK

Ravi K.

Sr. Product Manager

> "Breakdown of a dimension row happens as a step down UI which is, at times, not very useful. If there could have been an option..."

[See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___3129035)

SL

Santy L.

Support Specialist

> "This application provides guided workflows to help users set up and configure their analytics, making it more accessible for..."

[See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___4763078)

RJ

Rehan J.

Software engineer

> "The cost of this tool is not affordable for small companies."

[See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___4817553)

VR

Verified Reviewer

Product Manager

> "In all of the jobs, I used the tool for data analysis/reporting, and in two of them I had a much richer experience with the..."

[See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#GetApp___4147842)

BR

Benjamin R.

Marketing Analyst

> "Adobe Target does not communicate automatically with Adobe Analytics, even after paying $100k+ per year for these tools."

[See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___2955278)

GH

Gary H.

Manager

> "Overall its a very good tool but very costly."

[See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___6652103)

VR

Verified Reviewer

Product Manager

> "I can see how perhaps an "entry level" analyst may find it intimidating."

[See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#GetApp___4147842)

Matthew B.

Director Of Marketing

> "As a result, we've been able to better utilize our existing resources while also tailoring our websites to the needs of our..."

[See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___3702153)

Simon S.

Director Of Technology

> "The inability to track content beyond one link at a time."

[See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___3012491)

SV

Shubham V.

Manager

> "Adobe Analytics has helped us in understanding our customers better, uncovering new insights & instantly act on them."

[See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#GetApp___4857270)

VR

Verified Reviewer

Content & Channel Specialist

> "there is a lack of easy to follow tutorials on YouTube and learning platforms such as Linkedin Learning/Udemy."

[See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___3560982)

Matthew B.

Director Of Marketing

> "It's a fantastic tool for keeping tabs on all of your clients, prospects, and users' activity."

[See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___3702153)

KB

Krista B.

Manager

> "Still trying to figure out the predictive analytics but I think that's my error more than Adobe's"

[See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___3504078)

SL

Santy L.

Support Specialist

> "Adobe Analytics offers a user-friendly interface that makes it easy for users to navigate and understand the data presented."

[See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___4763078)

JB

Jason B.

Marketing Director

> "That creates a lack of trust from our teams in the tool."

[See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___3008085)

LK

Liam K.

CMO

> "Adobe Analytics is a easy top use app with a nice and intuitive user interface."

[See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___6321900)

VR

Verified Reviewer

Research Assistant

> "Ultra expensive for small to mid size website owners and business."

[See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___3502023)

VR

Verified Reviewer

Analista de comunicaciones

> "I really like I can personalize each reporting and it’s easy to use"

[See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___6246159)

VR

Verified Reviewer

SEO Manager

> "It is also a painfully slow platform, especially when compared to Google."

[See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#GetApp___3175010)

SV

Shubham V.

Manager

> "AI based predictions help our leaders in making quarterly business decisions."

[See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#GetApp___4857270)

VR

Verified Reviewer

Research Assistant

> "Not for those who are beginners in web analytics."

[See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___3502023)

Gaurav S.

Sytem engineer

> "Easy to use with smooth user InterfaceHas a lot of integration optionsReal time data calculations with mutliple filter and..."

[See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___4590786)

Shannon O.

Director of SEO

> "This software has a steep learning curve and it's far more complicated to use than competitors."

[See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___3437399)

MD

Mert D.

Social Media Specialist

> "Adobe Analytics is wonderful in it's job, you can find proper and true information with it's insights."

[See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___3775262)

VR

Verified Reviewer

Demonstrator

> "The software could be expensive for small businesses also for a beginner it could be difficult to learn it since it has a..."

[See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___2277799)

Ouattara B.

Technician Telecom

> "The insights it provides have allowed me to make better decisions that have positively impacted my bottom line."

[See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___4226403)

VR

Verified Reviewer

Business intelligence analyst

> "Had some trouble understand hit, visits, and visitors, and I don't think the help page really gave a good explanation."

[See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#GetApp___2489080)

OH

Ovi H.

Network System Administrator

> "In contrast to many other products that compete with this one, I personally really appreciate the user interface since it is..."

[See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#GetApp___3776963)

VR

Verified Reviewer

Founder

> "Its is quite expensive and might not be affordable for small enterprises."

[See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___2825362)

VR

Verified Reviewer

Product Manager

> "Me, being a data-minded person, didn't mind the steeper ramp-up to learn this tool, because it is very powerful and useful for..."

[See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#GetApp___4147842)

VR

Verified Reviewer

Legal Fellow

> "It can be difficult to use in the beginning, especially if you're not familiar with analytics tool."

[See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___2388719)

Ouattara B.

Technician Telecom

> "What I appreciate most is how easy the platform is to use; all the information I need is just a few clicks away and..."

[See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___4226403)

VR

Verified Reviewer

Business intelligence analyst

> "Also segments were a big confusing as well."

[See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#GetApp___2489080)

[View Reviews](https://www.capterra.com/p/202871/Adobe-Analytics/reviews/)

## User interface

[Zoho Analytics](https://www.capterra.com/p/129749/Zoho-Analytics/)

4.42 (361)

[Adobe Analytics](https://www.capterra.com/p/202871/Adobe-Analytics/)

4.46 (237)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

Access Controls/Permissions

207

Important

Activity Dashboard

150

Important

Ad hoc Analysis

120

Important

Zoho Analytics

Top features

42/50

-   Access Controls/Permissions
-   Activity Dashboard
-   Ad hoc Analysis
-   Ad hoc Query
-   Ad hoc Reporting
-   AI Copilot
-   Alerts/Notifications
-   API
-   Charting
-   Customizable Branding
-   Customizable Reports
-   Dashboard
-   Dashboard Creation
-   Database Support
-   Data Capture and Transfer
-   Data Connectors
-   Data Discovery
-   Data Extraction
-   Data Import/Export
-   Data Mapping
-   Data Migration
-   Data Storage Management
-   Data Visualization
-   Drag & Drop
-   Forecasting
-   Generative AI
-   Metadata Management
-   Monitoring
-   Multiple Data Sources
-   Natural Language Search
-   Performance Metrics
-   Predictive Analytics
-   Query Builder
-   Real-Time Analytics
-   Real-Time Data
-   Real-Time Reporting
-   Reporting/Analytics
-   Reporting & Statistics
-   Role-Based Permissions
-   Sales Trend Analysis
-   Search/Filter
-   Secure Data Storage
-   Self-service Analytics
-   Self Service Data Preparation
-   Sentiment Analysis
-   Storytelling
-   Third-Party Integrations
-   Trend Analysis
-   User Management
-   Visual Analytics

[See all features](https://www.capterra.com/p/129749/Zoho-Analytics/#features)

Adobe Analytics

28/50

-   Access Controls/Permissions
-   Activity Dashboard
-   Ad hoc Analysis
-   Ad hoc Query
-   Ad hoc Reporting
-   AI Copilot
-   Alerts/Notifications
-   API
-   Charting
-   Customizable Branding
-   Customizable Reports
-   Dashboard
-   Dashboard Creation
-   Database Support
-   Data Capture and Transfer
-   Data Connectors
-   Data Discovery
-   Data Extraction
-   Data Import/Export
-   Data Mapping
-   Data Migration
-   Data Storage Management
-   Data Visualization
-   Drag & Drop
-   Forecasting
-   Generative AI
-   Metadata Management
-   Monitoring
-   Multiple Data Sources
-   Natural Language Search
-   Performance Metrics
-   Predictive Analytics
-   Query Builder
-   Real-Time Analytics
-   Real-Time Data
-   Real-Time Reporting
-   Reporting/Analytics
-   Reporting & Statistics
-   Role-Based Permissions
-   Sales Trend Analysis
-   Search/Filter
-   Secure Data Storage
-   Self-service Analytics
-   Self Service Data Preparation
-   Sentiment Analysis
-   Storytelling
-   Third-Party Integrations
-   Trend Analysis
-   User Management
-   Visual Analytics

[See all features](https://www.capterra.com/p/202871/Adobe-Analytics/#features)

### Recognition

Zoho Analytics is recognized as a top-rated tool in 3 Capterra Shortlist reports

Adobe Analytics is recognized as a top-rated tool in 3 Capterra Shortlist reports

### Deployment & support

Zoho Analytics

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Adobe Analytics

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Zoho Analytics

-   By Zoho
-   Located in United States
-   Founded in 1996

Adobe Analytics

-   By Adobe
-   Located in United States
-   Founded in 1982

## Popular Comparisons

[Zoho Analytics](https://www.capterra.com/p/129749/Zoho-Analytics/)[4.42 (361)](https://www.capterra.com/p/129749/Zoho-Analytics/reviews/)

vs

[Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/)[4.58 (1,886)](https://www.capterra.com/p/176586/Power-BI/reviews/)

$30/month

Price

$10/month

4.3

Features

4.5

4.2

Ease of Use

4.1

[View full comparison](https://www.capterra.com/compare/129749-176586/Zoho-Analytics-vs-Power-BI)

[Adobe Analytics](https://www.capterra.com/p/202871/Adobe-Analytics/)[4.46 (237)](https://www.capterra.com/p/202871/Adobe-Analytics/reviews/)

vs

[Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/)[4.58 (1,886)](https://www.capterra.com/p/176586/Power-BI/reviews/)

Contact vendor for pricing

Price

$10/month

4.4

Features

4.5

3.9

Ease of Use

4.1

[View full comparison](https://www.capterra.com/compare/176586-202871/Power-BI-vs-Adobe-Analytics)

[Zoho Analytics](https://www.capterra.com/p/129749/Zoho-Analytics/)[4.42 (361)](https://www.capterra.com/p/129749/Zoho-Analytics/reviews/)

vs

[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,098)](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

$30/month

Price

Contact vendor for pricing

4.3

Features

4.6

4.2

Ease of Use

4.2

[View full comparison](https://www.capterra.com/compare/129749-177042/Zoho-Analytics-vs-Google-Analytics)

[Adobe Analytics](https://www.capterra.com/p/202871/Adobe-Analytics/)[4.46 (237)](https://www.capterra.com/p/202871/Adobe-Analytics/reviews/)

vs

[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,098)](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

Contact vendor for pricing

Price

Contact vendor for pricing

4.4

Features

4.6

3.9

Ease of Use

4.2

[View full comparison](https://www.capterra.com/compare/177042-202871/Google-Analytics-vs-Adobe-Analytics)

[Zoho Analytics](https://www.capterra.com/p/129749/Zoho-Analytics/)[4.42 (361)](https://www.capterra.com/p/129749/Zoho-Analytics/reviews/)

vs

[Tableau](https://www.capterra.com/p/208764/Tableau/)[4.56 (2,356)](https://www.capterra.com/p/208764/Tableau/reviews/)

$30/month

Price

$15/month

4.3

Features

4.5

4.2

Ease of Use

4.1

[View full comparison](https://www.capterra.com/compare/129749-208764/Zoho-Analytics-vs-Tableau)

[Adobe Analytics](https://www.capterra.com/p/202871/Adobe-Analytics/)[4.46 (237)](https://www.capterra.com/p/202871/Adobe-Analytics/reviews/)

vs

[Tableau](https://www.capterra.com/p/208764/Tableau/)[4.56 (2,356)](https://www.capterra.com/p/208764/Tableau/reviews/)

Contact vendor for pricing

Price

$15/month

4.4

Features

4.5

3.9

Ease of Use

4.1

[View full comparison](https://www.capterra.com/compare/202871-208764/Adobe-Analytics-vs-Tableau)

[Zoho Analytics](https://www.capterra.com/p/129749/Zoho-Analytics/)[4.42 (361)](https://www.capterra.com/p/129749/Zoho-Analytics/reviews/)

vs

[Domo](https://www.capterra.com/p/119119/Domo/)[4.29 (331)](https://www.capterra.com/p/119119/Domo/reviews/)

$30/month

Price

Contact vendor for pricing

4.3

Features

4.3

4.2

Ease of Use

4.1

[View full comparison](https://www.capterra.com/compare/119119-129749/Domo-vs-Zoho-Analytics)

[Adobe Analytics](https://www.capterra.com/p/202871/Adobe-Analytics/)[4.46 (237)](https://www.capterra.com/p/202871/Adobe-Analytics/reviews/)

vs

[Reportei](https://www.capterra.com/p/180418/Reportei/)[4.71 (241)](https://www.capterra.com/p/180418/Reportei/reviews/)

Contact vendor for pricing

Price

$24/month

4.4

Features

4.5

3.9

Ease of Use

4.8

[View full comparison](https://www.capterra.com/compare/180418-202871/Reportei-vs-Adobe-Analytics)

[Zoho Analytics](https://www.capterra.com/p/129749/Zoho-Analytics/)[4.42 (361)](https://www.capterra.com/p/129749/Zoho-Analytics/reviews/)

vs

[Grow](https://www.capterra.com/p/136247/Grow/)[4.44 (406)](https://www.capterra.com/p/136247/Grow/reviews/)

$30/month

Price

Contact vendor for pricing

4.3

Features

4.2

4.2

Ease of Use

4.2

[View full comparison](https://www.capterra.com/compare/129749-136247/Zoho-Analytics-vs-Grow)

[Adobe Analytics](https://www.capterra.com/p/202871/Adobe-Analytics/)[4.46 (237)](https://www.capterra.com/p/202871/Adobe-Analytics/reviews/)

vs

[Domo](https://www.capterra.com/p/119119/Domo/)[4.29 (331)](https://www.capterra.com/p/119119/Domo/reviews/)

Contact vendor for pricing

Price

Contact vendor for pricing

4.4

Features

4.3

3.9

Ease of Use

4.1

[View full comparison](https://www.capterra.com/compare/119119-202871/Domo-vs-Adobe-Analytics)

[Zoho Analytics](https://www.capterra.com/p/129749/Zoho-Analytics/)[4.42 (361)](https://www.capterra.com/p/129749/Zoho-Analytics/reviews/)

vs

[Google Cloud](https://www.capterra.com/p/268690/Google-Cloud-Platform/)[4.68 (2,302)](https://www.capterra.com/p/268690/Google-Cloud-Platform/reviews/)

$30/month

Price

Contact vendor for pricing

4.3

Features

4.6

4.2

Ease of Use

4.5

[View full comparison](https://www.capterra.com/compare/129749-268690/Zoho-Analytics-vs-Google-Cloud-Platform)

[Adobe Analytics](https://www.capterra.com/p/202871/Adobe-Analytics/)[4.46 (237)](https://www.capterra.com/p/202871/Adobe-Analytics/reviews/)

vs

[Looker](https://www.capterra.com/p/169053/Looker/)[4.55 (282)](https://www.capterra.com/p/169053/Looker/reviews/)

Contact vendor for pricing

Price

$2000/month

4.4

Features

4.4

3.9

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/169053-202871/Looker-vs-Adobe-Analytics)