--- title: "OpenCRM vs HubSpot CRM: Features and Cost Comparison 2026 | Capterra" description: "OpenCRM vs HubSpot CRM: Which crm tool is right for you? Dive into our detailed comparison of their features, costs, and user experience to make your decision." source_url: "https://www.capterra.com/compare/129881-152373/OpenCRM-vs-HubSpot-CRM" page_type: "comparison" language: "en" --- # OpenCRM vs HubSpot CRM Features and Cost Comparison Last updated September 15th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: OpenCRMHubSpot CRM2/4 selected [OpenCRM](https://www.capterra.com/p/129881/OpenCRM/)[4.6 (294)](https://www.capterra.com/p/129881/OpenCRM/reviews/) [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[4.5 (4487)](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/) [## OpenCRM](https://www.capterra.com/p/129881/OpenCRM/)[4.6 (294)](https://www.capterra.com/p/129881/OpenCRM/reviews/) [## HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[4.5 (4487)](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/) Starting Price £39.00/month Starting Price £39.00/month Value-for-Money 4.6 Functionality 4.4 Ease of Use 4.4 Customer Service 4.7 Starting Price $20.00/month Starting Price $20.00/month Value-for-Money 4.3 Functionality 4.4 Ease of Use 4.4 Customer Service 4.4 Reviews Sentiment Based on [294 reviews](https://www.capterra.com/p/129881/OpenCRM/reviews/) Positive 275 Neutral 18 Negative 1 Positive 275 Neutral 18 Negative 1 Reviews Sentiment Based on [4,487 reviews](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/) Positive 4,160 Neutral 239 Negative 88 Positive 4,160 Neutral 239 Negative 88 Best for (according to reviews) - **Business size**: Small businesses account for 265 reviews, representing 90% of feedback, showing widespread use among this segment. - **Industry**: Information technology and services, construction, and telecommunications together contribute 21% of reviews, indicating diverse industry adoption. - **Use cases**: CRM (80%), contact management (6%), and lead management (3%) are the main uses, highlighting a focus on customer and lead organization. Best for (according to reviews) - **Business size**: Small businesses account for 77% of reviews (3419), suggesting strong market traction in this segment. - **Industry**: Marketing & advertising, computer software, and IT/services together represent 38% of reviews, indicating broad adoption across digital-focused sectors. - **Use cases**: CRM (70%), lead management (44%), and sales tracking (35%) are the main use cases, supporting sales and customer relationship workflows. ## Not a match? Find software alternatives tailored to your priorities. These software suggestions are similar to those you’re currently comparing. Highest Rated ### monday CRM 4.7 (466) * * * Starting Price $12.00 Per User,Per Month Free Trial Free Version * * * User rating 97% of reviewers rated it above 4 stars * * * ### Zoho CRM 4.3 (6,999) * * * Starting Price $14.00 Per User,Per Month Free Trial Free Version * * * User rating 85% of reviewers rated it above 4 stars * * * ### Salesforce Sales Cloud 4.4 (18,810) * * * Starting Price $25.00 Per User,Per Month Free Trial Free Version * * * User rating 90% of reviewers rated it above 4 stars * * * ### Bitrix24 4.2 (1,005) * * * Starting Price $69.00 Flat Rate,Per Month Free Trial Free Version * * * User rating 82% of reviewers rated it above 4 stars * * * ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Features comparison Beyond cost, assessing the specific features and benefits of OpenCRM and HubSpot CRM within the crm space can help ensure the best fit for your needs. A well-matched option can enhance productivity while avoiding extra spending on functionalities that won't be used. Here's an overview of the key considerations and how these choices compare. \[[1](#source-item-1)\] Key features rated by users Features selected based on 22,592 reviews from CRM users. about the Fit Score methodology. Fit Score methodology To calculate the Fit Score, our proprietary methodology factors in the following: - The importance level for each feature. By default, this is determined by user reviews. They can rate a feature Critical, High, Low, or Not Used. - Feedback from real users on how the product performs for each key feature, derived from verified user reviews and ratings. Please note: - To calculate the Fit Score, the number of reviews for those features and the actual rating carry the same weight. You might see that, in some cases, even though the ratings are the same, we still determine a winner because it had more reviews. - If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. OpenCRM 79%Fit Feature ratings Contact Database 4.5 Contact Management 4.5 Lead Management 4.2 Sales Pipeline Management 4.2 HubSpot CRM 86%Fit High performer Feature ratings Contact Database 4.5 Contact Management 4.5 Lead Management 4.4 Sales Pipeline Management 4.4 Contact Database 4.5 (145) 4.5 (598) OpenCRM users appreciate the ease of use and accessibility of the contact database, noting that it centralizes all client details and facilitates quick searches. They value the ability to keep information up to date and the integration of communication records. However, some users mention the need for better duplication management and additional fields for personal data. HubSpot CRM users, on the other hand, highlight the customizable and centralized platform for organizing and tracking contact information. They appreciate the powerful search and segmentation functionalities, although some find the setup complicated and report issues with duplicates. Overall, users find OpenCRM user-friendly and efficient for daily contact management, while they value HubSpot CRM for its customization and comprehensive data organization. Contact Management 4.5 (189) 4.5 (994) OpenCRM users find the contact management feature easy to use and customizable, allowing quick access to client information and communication history. They appreciate the ability to tailor the system to their needs and the clarity it provides across teams. Some users suggest improvements in layout and search functionalities. HubSpot CRM users appreciate the clean interface and robust functionality for organizing and tracking interactions. They value the segmentation, tagging, and automation features, which they say help in managing customer data efficiently. However, some users find it over-complicated and lacking in simple functionalities. In general, users find OpenCRM straightforward and effective for contact management, while they value HubSpot CRM for its detailed tracking and automation capabilities. Lead Management 4.2 (144) 4.4 (932) OpenCRM users appreciate the simplicity and efficiency of the lead management feature, which they say helps them stay on top of all leads and ensure timely follow-ups. They find it useful for capturing and managing leads, although some do not use this feature extensively. HubSpot CRM users value the intuitive and comprehensive lead management system, which allows for effective tracking, qualification, and nurturing of leads. They appreciate the automation and customization options, although some find the setup challenging. Overall, users find OpenCRM effective for basic lead management, while they value HubSpot CRM for its detailed tracking and automation features. Sales Pipeline Management 4.2 (144) 4.4 (796) OpenCRM users find the sales pipeline management feature crucial for forecasting sales and tracking opportunities. They appreciate the different view options and the ability to create visual representations of data. Some users suggest improvements in functionality and reporting. HubSpot CRM users value the customizable and visual sales pipeline management, which they say helps in tracking deals and forecasting revenue. They appreciate the automation and integration with other tools, although some find it limiting in customization and complicated to use. In summary, users find OpenCRM useful for basic sales pipeline management, while they value HubSpot CRM for its detailed tracking and customization options. ## Pricing comparison ### Starting prices OpenCRM £39.00 Per User (Per Month) Free Trial Free Version [View pricing plans](https://www.capterra.com/p/129881/OpenCRM/pricing/) HubSpot CRM $20.00 Per User (Per Month) Free Trial Free Version [View pricing plans](https://www.capterra.com/p/152373/HubSpot-CRM/pricing/) ## How does the user experience compare on OpenCRM vs HubSpot CRM? ### Overall rating 4.6 (294) 4.5 (4487) ### User interface OpenCRM HubSpot CRM ### Customer service and support OpenCRM Email/Help Desk FAQs/Forum Knowledge Base Phone Support 24/7 (Live rep) Chat HubSpot CRM Email/Help Desk FAQs/Forum Knowledge Base Phone Support 24/7 (Live rep) Chat ## What users say about the pros and cons of OpenCRM vs HubSpot CRM When it comes to crm tools, OpenCRM and HubSpot CRM are two options that have been reviewed on Capterra by verified reviewers. Explore the experiences our reviewers have shared about OpenCRM and HubSpot CRM to see how they stack up against one another and pick the one that would best fit your needs. \[[2](#source-item-2)\] Pros OpenCRM MB Melene B Operations AdministrationsOnline Media, 1,001 - 5,000 employeesUsed the software for: More than 2 years. “that i can write all my notes and when i am about to call a client i can review my notes and refresh my memory, this is a very important feature for me“ June 5, 2025 AI Alan I General ManagerBiotechnology, 11 - 50 employeesUsed the software for: More than 2 years. “Excellent - it levelled up our small business use of CRM and product management for increased sales revenue and customer engagement through clever campaigning features.“ March 6, 2025 HubSpot CRM Andrea L Innovation ManagerTranslation and Localization, 2 - 10 employeesUsed the software for: More than 2 years. “The platform is intuitive, reliable, and integrates well with the other tools we use, allowing us to streamline workflows and automate repetitive tasks. Although some advanced features require higher-tier plans, the core CRM provides significant value and has become an essential part of our day-to-day operations.“ July 15, 2026 ET Edward T Founder and Marketing StrategistMarketing and Advertising, 2 - 10 employeesUsed the software for: More than 2 years. “Records of contacts integrate seamlessly with our e-mail marketing, and the deal pipeline enables me to follow up from initial contact to the signed contract.“ June 1, 2026 Cons OpenCRM jM john M account managerInformation Technology and Services, 51 - 200 employeesUsed the software for: 1-2 years. “How I cannot load a new customers full name and information in one go, I have to put the customer name onto the system, save, and then edit to start filling in the information about them, otherwise you complete the form, and it wont let you save it.“ June 4, 2024 Samuel B Regional Sales ManagerIndustrial Automation, 51 - 200 employeesUsed the software for: 6-12 months. “I find the emailer difficult to use and a little clunky, and also i dont think the email tracking function works 100% of the time.“ August 13, 2025 HubSpot CRM AM Anna M Customer Service AgentHealth, Wellness and Fitness, 51 - 200 employeesUsed the software for: More than 2 years. “This hasn't happened to me just a few times, but every time I export a contact from Excel, HubSpot creates new properties if I don’t set everything correctly.“ April 23, 2026 AD Alexandre D Secretary GeneralInformation Technology and Services, 11 - 50 employeesUsed the software for: More than 2 years. “Secondly, the setup took longer than the time I allowed for it to take, because the entire team needed some time to get used to seeing where to find and how to work out some of the functions.“ June 21, 2026 * * * Sources 1. Our research team identified features from vendor websites based on their analysis of what users find valuable or expect from crm software. This list is not exhaustive. For additional features, refer to the vendor’s website. 2. Review excerpts are passages extracted from longer reviews written by verified reviewers. We obtain these excerpts by applying an algorithm that considers factors including, but not limited to, length, topic coverage, and thematic relevance. Excerpts are evaluated for positive or negative sentiment and receive a sentiment score. They represent user opinion and do not represent the views of, nor constitute, an endorsement by Capterra or its affiliates. Excerpts are not edited for clarity or grammar. * * * Need Help Deciding Between OpenCRM and HubSpot CRM? Talk to a Capterra advisor for free and get results within 15 minutes. 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