# OpenCRM vs Bigin by Zoho CRM: Features and Cost Comparison 2026 | Capterra

> OpenCRM vs Bigin by Zoho CRM: Which crm tool is right for you? Dive into our detailed comparison of their features, costs, and user experience to make your decision.

Source: https://www.capterra.com/compare/129881-204998/OpenCRM-vs-Bigin-by-Zoho-CRM

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# OpenCRM vs Bigin by Zoho CRM Features and Cost Comparison

Last updated March 13th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

Bigin by Zoho CRMOpenCRM2/4 selected

[OpenCRM](https://www.capterra.com/p/129881/OpenCRM/)[4.6 (294)](https://www.capterra.com/p/129881/OpenCRM/reviews/)

[Bigin by Zoho CRM](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/)[4.7 (730)](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/reviews/)

[## OpenCRM](https://www.capterra.com/p/129881/OpenCRM/)[4.6 (294)](https://www.capterra.com/p/129881/OpenCRM/reviews/)

[## Bigin by Zoho CRM](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/)[4.7 (730)](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/reviews/)

Starting Price

£39.00/month

Starting Price

£39.00/month

Value-for-Money

4.6

Functionality

4.4

Ease of Use

4.4

Customer Service

4.7

Starting Price

$7.00/year

Starting Price

$7.00/year

Value-for-Money

4.7

Functionality

4.5

Ease of Use

4.8

Customer Service

4.5

Reviews Sentiment

Based on [294 reviews](https://www.capterra.com/p/129881/OpenCRM/reviews/)

Positive

275

Neutral

18

Negative

1

Positive

275

Neutral

18

Negative

1

Reviews Sentiment

Based on [730 reviews](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/reviews/)

Positive

712

Neutral

16

Negative

2

Positive

712

Neutral

16

Negative

2

Best for (according to reviews)

-   **Business size**: Small businesses account for 265 reviews, representing 90% of feedback, showing widespread use among this segment.
-   **Industry**: Information technology and services, construction, and telecommunications together contribute 21% of reviews, indicating diverse industry adoption.
-   **Use cases**: CRM (80%), contact management (6%), and lead management (3%) are the main uses, highlighting a focus on customer and lead organization.

Best for (according to reviews)

-   **Business size**: Small businesses account for 665 reviews, representing 98% of feedback, showing widespread use among this segment.
-   **Industry**: Information technology (10%), marketing and advertising (9%), and real estate (5%) together make up 24% of reviews, indicating diverse industry adoption.
-   **Use cases**: CRM (50%), lead management (23%), and sales tracking (20%) are the main applications, highlighting a focus on customer and sales processes.

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## Features comparison

In the crm market, OpenCRM and Bigin by Zoho CRM both offer a range of features, and comparing them goes beyond just looking at price. Understanding which functionalities align with your specific requirements can help maximize value and eliminate unnecessary spending. Below is a breakdown of the most critical aspects to consider. \[[1](#source-item-1)\]

Key features rated by users

Features selected based on 44,336 reviews from CRM users.  
about the Fit Score methodology.

Fit Score methodology

To calculate the Fit Score, our proprietary methodology factors in the following:

  

-   The importance level for each feature. By default, this is determined by user reviews. They can rate a feature Critical, High, Low, or Not Used.
-   Feedback from real users on how the product performs for each key feature, derived from verified user reviews and ratings.

  

Please note:

  

-   To calculate the Fit Score, the number of reviews for those features and the actual rating carry the same weight. You might see that, in some cases, even though the ratings are the same, we still determine a winner because it had more reviews.
-   If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation.

OpenCRM

79%Fit

Feature ratings

Contact Database

4.5

Contact Management

4.5

Lead Management

4.2

Sales Pipeline Management

4.2

Bigin by Zoho CRM

83%Fit

High performer

Feature ratings

Contact Database

4.6

Contact Management

4.6

Lead Management

4.5

Sales Pipeline Management

4.7

Contact Database

4.5 (145)

4.6 (168)

OpenCRM users appreciate the ease of searching and finding customer information, noting that it keeps all client details in one place and is easily accessible. They value the ability to track daily contacts and ensure information is up to date. However, some users mention the need to remove information duplications and improve the layout. Bigin by Zoho CRM users find the contact database reliable and customizable, appreciating the ability to add unique fields and manage a large number of contacts. They also highlight the ease of importing data and the intuitive interface. Overall, OpenCRM users value its centralized and accessible contact database, while Bigin users appreciate its customization and ease of use.

Contact Management

4.5 (189)

4.6 (398)

OpenCRM users find the contact management feature customizable and easy to use, saying that it allows quick access to client status and the ability to tailor the product to their needs. They appreciate the clarity it provides across teams and the ease of updating and searching contact information. However, some users suggest improvements in the layout. Bigin by Zoho CRM users highlight the streamlined sales processes and improved team collaboration. They value the email integration, activity tracking, and reminders, which they say help prioritize tasks and follow-ups. Overall, OpenCRM users value its customization and clarity, while Bigin users appreciate its streamlined processes and integration features.

Lead Management

4.2 (144)

4.5 (369)

OpenCRM users appreciate the ability to group leads, track interactions, and ensure timely follow-ups. They find it useful for managing enquiry management and sample distribution. However, some users mention that it doesn't fit their streamlined process. Bigin by Zoho CRM users find the lead management feature excellent for organizing leads, capturing leads from various sources, and segmenting them based on different criteria. They value the automated workflows and the ease of managing leads. Overall, OpenCRM users value its lead tracking and follow-up capabilities, while Bigin users appreciate its organization, segmentation, and automation features.

Sales Pipeline Management

4.2 (144)

4.7 (389)

OpenCRM users find the sales pipeline management feature crucial for forecasting sales and planning. They appreciate the different view options and the ability to track sales opportunities. However, some users mention difficulties with functionality and display. Bigin by Zoho CRM users highlight the ease of customizing pipelines, the visual clarity, and the ability to manage multiple pipelines. They value the Kanban view and the intuitive interface. Overall, OpenCRM users value its forecasting and tracking capabilities, while Bigin users appreciate its customization, visual clarity, and multiple pipeline management.

## Pricing comparison

### Starting prices

OpenCRM

£39.00

Per User

(Per Month)

Free Trial

Free Version

Bigin by Zoho CRM

$7.00

Per User

(Per Year)

Free Trial

Free Version

[View pricing plans](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/pricing/)

## How does the user experience compare on OpenCRM vs Bigin by Zoho CRM?

### Overall rating

4.6 (294)

4.7 (730)

### User interface

OpenCRM

Bigin by Zoho CRM

### Customer service and support

OpenCRM

Email/Help Desk

FAQs/Forum

Knowledge Base

Phone Support

24/7 (Live rep)

Chat

Bigin by Zoho CRM

Email/Help Desk

FAQs/Forum

Knowledge Base

Phone Support

24/7 (Live rep)

Chat

## What users say about the pros and cons of OpenCRM vs Bigin by Zoho CRM

Both OpenCRM and Bigin by Zoho CRM have been reviewed by verified reviewers on Capterra. See what real users say about their experiences with OpenCRM and Bigin by Zoho CRM to help you pick the tool that best fits your needs. \[[2](#source-item-2)\]

Pros

OpenCRM

MB

Melene B

Operations AdministrationsOnline Media, 1,001 - 5,000 employeesUsed the software for: More than 2 years.

“that i can write all my notes and when i am about to call a client i can review my notes and refresh my memory, this is a very important feature for me“

June 5, 2025

SL

Sarah L

Regional Sales ManagerPublishing, 11 - 50 employeesUsed the software for: 1-2 years.

“It is a system that can grow with a company, unlocking new modules and customisations as it is adopted and utilised more.“

June 5, 2024

Bigin by Zoho CRM

NG

Nabil G

CEOEducation Management, 2 - 10 employeesUsed the software for: More than 2 years.

“It takes the headache out of CRM management by focusing purely on moving deals forward, and the built-in telephony means I never have to leave the app to close a sale“

March 30, 2026

AK V

VP - SalesComputer Software, 11 - 50 employeesUsed the software for: I used a free trial.

“It is value for money - helps manage my teams pipeline and have a single platform to manage all my leads and team performance.“

December 17, 2025

Cons

OpenCRM

jM

john M

account managerInformation Technology and Services, 51 - 200 employeesUsed the software for: 1-2 years.

“How I cannot load a new customers full name and information in one go, I have to put the customer name onto the system, save, and then edit to start filling in the information about them, otherwise you complete the form, and it wont let you save it.“

June 4, 2024

DD

Delin D

Social WorkerCivic & Social Organization, 51 - 200 employeesUsed the software for: 6-12 months.

“It takes several more functions to record case notes, accessing emails and responding to these is very clunky with lots of seemingly unnecessary requirements. “

June 12, 2024

Bigin by Zoho CRM

Koya M

Co-Founder COOInformation Technology and Services, 11 - 50 employeesUsed the software for: Less than 6 months.

“The platform has limited customization options, which makes it harder to fully adapt the CRM to our specific workflows and business needs. As we scale and require more tailored processes and integrations, this becomes a constraint compared to more flexible CRM systems.“

April 13, 2026

Clarisa P

COOIndustrial Automation, 2 - 10 employeesUsed the software for: I used a free trial.

“This can limit the evaluation during the free trial for teams that need stronger process control“

January 6, 2026

* * *

Sources

1.  Our research team identified features from vendor websites based on their analysis of what users find valuable or expect from crm software. This list is not exhaustive. For additional features, refer to the vendor’s website.
    
2.  Review excerpts are passages extracted from longer reviews written by verified reviewers. We obtain these excerpts by applying an algorithm that considers factors including, but not limited to, length, topic coverage, and thematic relevance. Excerpts are evaluated for positive or negative sentiment and receive a sentiment score. They represent user opinion and do not represent the views of, nor constitute, an endorsement by Capterra or its affiliates. Excerpts are not edited for clarity or grammar.
    

* * *

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