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Mailjet vs EmailLabs: Which is a better fit?

Updated on February 9th, 2025
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Summary
Key features rated by users
Features selected based on 14,605 reviews from Email Marketing users.
% Fit
Missing features
Not enough reviews
Feature ratings
Email Campaign Management
4.1
Campaign Scheduling
4.2
Activity Dashboard
NA
Customizable Branding
5.0
Mobile Optimization
4.4
% Fit
Missing features
Not enough reviews
Feature ratings
Email Campaign Management
5.0
Campaign Scheduling
NA
Activity Dashboard
NA
Customizable Branding
NA
Mobile Optimization
NA
User satisfaction
4.2
User reviews427
Ease of use
4.2
Functionality
4.2
Value for money
4.2
Customer support
3.9
4.9
User reviews18
Ease of use
4.8
Functionality
4.9
Value for money
4.3
Customer support
5.0
Price starts from
Monthly subscription
Free version
Free trial
/user
Monthly subscription
Free version
Free trial
Best for

Mailjet has offices worldwide (including Paris, New York, London and Berlin) and operates with 100k+ clients and partners across 150 countries.

EmailLabs serves all organisations that need e-mails to run and prosper. There is no distinction to company sizes. It can be a rising start-up or a well-established enterprise business.

User reviews
pros & cons
1 / 4
View Reviews
Not enough reviews
View Reviews
Video reviews
video-17085a9f-5015-4e58-0a33-08d8811dc09f
Kathryn W
CEO
1.0

Kathryn W.: Hi, my name's Kathryn. I'm the CEO of an online marketing company, and I give Mailjet a one out of five. Originally, we were with Sailthru as our ESP, because we're sending a volume of emails, sending around a million emails twice a day. We met Mailjet at an expo and it looked like they could do everything that Sailthru could do and for a lot less money, so we switched over to Mailjet. At the same time, we considered Selligent and making our own emails and sending them with AWS, which would mean a lot more work on our part but would have been more of a cost saving, but instead we decided to use something like Mailjet that allows you to build the emails in there and send them from the same place. We ended up choosing Mailjet mainly for a cost saving. They also seemed to have some really good editing software that meant you could lock down certain parts of a newsletter you were building and then allow other editors to come in and just change certain parts of it that weren't locked down. They also seemed to have very good reputation in terms of deliverability and we were really assured at the time that we were going to be really well looked after. I have to say, the salesperson was fantastic at his job, so that's what made us leave Sailthru through and go to Mailjet in the first instance. As with any software, when you change it internally, there's a bit of learning to be done. Especially with email service providers, they all seem to have their own language. Sailthru has Zephyr and Mailjet similarly had their own coding language for their emails. That's really to make it so the HTML is lighter and that the emails get into your inbox. There was a bit of learning from the developers' side to learn the new language that they were going to be coding in to make these emails, but in terms of integration for the newsletter builders and the content creators, that was quite straightforward. If you've ever used something like MailChimp, you wouldn't have a problem with using Mailjet. It's a very similar user interface. For anybody considering moving to Mailjet, I think it's really important that you consider how much control you want to be able to have over your own lists. Something very strange that Mailjet does is if they get a soft bounce too many times from somebody on your list, an email contact, then they blacklist them. What we found, after several months of being with Mailjet, is it all of a sudden our email list was shrinking at a massive rate. Now, with someone like Sailthru, they continue to ping an email address because sometimes people, their email inbox is full or perhaps the email is just being throttled by their internet service provider, which we see with some of the smaller domains. Then all of a sudden on switching to Mailjet, we were seeing the situation, literally, we're talking about 30,000 users a month, which for anybody who knows how difficult and how costly it is to get somebody to sign up to an email list and especially an engaged list, we were losing these engaged people really quickly. I think if what you're looking for is something that's automated, maybe you want to send transactional email automatically, you can set up different web books and say, "When somebody signs up, send them a welcome email," maybe when they purchase something you want to send them a receipt and another transactional email, I think it would still be suitable for that. If you're using email as your primary source of income for e-commerce or email marketing, I would seriously look at using something that's specifically designed for that and not Mailjet.

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Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

Logo Img
--%
Logo Img
--%
A/B Testing
207
Important
Activity Dashboard
388
Important

Mailjet

Top Features
35/44
  • Activity Dashboard
  • Customer Journey Mapping
  • Customer Surveys
  • Email Sequences
  • Image Library
  • Multi-Channel Marketing
  • Process/Workflow Automation
  • Product Recommendations
  • ROI Tracking
  • A/B Testing
  • AI Content Creation
  • API
  • Autoresponders
  • Campaign Analytics
  • Campaign Scheduling
  • CAN-SPAM Compliance
  • Click Tracking
  • Contact Management
  • Customer Segmentation
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • GDPR Compliance
  • HTML Editor
  • Landing Pages/Web Forms
  • Lead Capture
  • List Management
  • Mobile Optimization
  • Multi-Language
  • Newsletter Management
  • Personalization
  • Preview Functionality
  • Real-Time Analytics
  • Reporting/Analytics
  • Subscriber Management
  • Template Management
  • Third-Party Integrations
  • WYSIWYG Editor
See All features
Hide Email Marketing Software Features -

EmailLabs

6/44
Show Email Marketing Software Features +
Mailjet
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
EmailLabs
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Mailjet
  • By Sinch
  • Located in Belgium
EmailLabs
  • By Vercom
  • Located in Poland
  • Founded in 2005
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