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Creatio CRM vs MailerLite: Which is a better fit?

Updated on January 24th, 2025
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Summary
Key features rated by users
Features selected based on 4,600 reviews from Marketing Automation users.
% Fit
Not enough reviews
Feature ratings
Email Marketing
4.6
Marketing Automation
4.7
API
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Lead Capture
4.9
CRM
4.7
% Fit
Missing features
Not enough reviews
Feature ratings
Email Marketing
4.8
Marketing Automation
4.7
API
5.0
Lead Capture
4.5
CRM
NA
User satisfaction
4.7
User reviews123
Ease of use
4.7
Functionality
4.7
Value for money
4.7
Customer support
4.7
4.7
User reviews2,129
Ease of use
4.6
Functionality
4.5
Value for money
4.7
Customer support
4.8
Price starts from
/user
Monthly subscription
Free version
Free trial
/user
Monthly subscription
Free version
Free trial
Best for

Creatio #1 AI-Native Platform is designed for large organizations to automate CRM and Workflows with No-Code to streamline customer-facing and internal processes at speed and scale.

Freelancers, writers, small and mid size businesses, non-profits, public administrations, large enterprises. Simply anyone who needs affordable and great value email marketing service.

User reviews
pros & cons
1 / 4
View Reviews
1 / 4
View Reviews
Video reviews
video-84d56d41-da2e-446f-692d-08d95d242972
Heather L. M
Sales Operations Manager
4.0

Heather: I'm Heather, sales operations manager. I give Creatio a four out of five. For more reviews like this, click below. Before Creatio, we had Sales Logics CRM. It was a program that wasn't cutting edge enough. Didn't have enough ability to move with the direction that our company was going in. And we weren't able to change it as much as we would like to. And so we were looking for a more versatile product. And we did look at salesforce.com and have used it in the past. And that one was just a little bit too large for what we wanted and Creatio was just a better fit. We chose Creatio because it required low code. It was easy to customize to what we needed. Its price point was better than some of its larger competitors. Another big reason we chose Creatio is because of its user-friendly UI. User adoption is very important to us and we wanted to make sure that we had as much compliance as possible. We also really enjoyed the app feature that they have with a lot of our sales reps being outside sales. Getting started with Creatio CRM is difficult as getting into any CRM. Usually is, we had to migrate all of our data into a new system and learn a new process. It took a matter of months to get everything situated and looking exactly like we wanted it to and then train our new team. We didn't have any major hiccups in the process. And the support team was very helpful in getting us ready to go. And everything did happen on time and pretty seamlessly. I think that Creatio CRM is a good fit for mid-sized companies that are looking for a malleable CRM and aren't looking to go full blown into the CRMs and going into something like salesforce.com and they want something that is user-friendly. You'd want to also check out what connectors they have. Very similar to other CRMs that you look at. They do have an app store that's helpful. And so depending on what your industry is, you'll be able to shop around and see what's available. You also can check out their academy and see what the community has to say about their products. The other thing that's really helpful with Creatio is that they do respond quickly to Request Me by the community. And so going on their website and viewing, that would also be very helpful in making your decision.

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Erin P
Owner
3.0

Erin P.: Hi, my name is Erin. And I have a couple of companies, actually, but they're both small companies. And one is just, I'm a solo entrepreneur in the one, and the other is with a business partner. This is for MailerLite, and I would give it about a 3. I decided to move forward with MailerLite because previously, for another side of my business, we've been using Shopify, and that has a larger price tag to it. So we decided to use MailerLite because we thought that it had a great price. And it was a new business venture and we wanted to kind of try it out. We thought it would be really easy. And that was why we ended up trying MailerLite. We decided on MailerLite because the price, they had a great sale that was going on. They also had a lot of all-inclusive items that some other programs didn't have. So they had the web builder, they had the ability to be handling mailing lists, they had the ability to be doing landing pages. So it seemed like a really good package and a good deal. And for the price, it seemed like a great way to be starting this new venture that we had. In the beginning, it kind of started off to a bit of a rocky start, unfortunately. We had a bit of trouble just even getting some basic questions answered. Until you level up to one of their higher packages, they actually don't offer any kind of real customer service, which we didn't realize in the beginning. And when we hit a couple of roadblocks, we had to go through a really lengthy process to even just try to get some customer service back. So that wasn't a great way to start. So, once we got started up and running, the main focus initially was to actually get a website up. And the website was where we actually were running into all the problems. The other side was for the mailing list, and that actually went really well. So we had no problems creating mailing lists, being able to send everything out, to be sending auto-mailings. That all was great with MailerLite and actually stays. We still use them for that. And I do believe that maybe that they actually started as that was what their company started doing. So I think that the other portion, which is why we also had joined, was because of the website. I think that that maybe was an add-on later, and I don't think that that is their core functionality, and that is where we were having the issues. Unfortunately, on creating the website, it became very glitchy. It was really difficult to actually get in and build things. It wouldn't stay. So that side is something I just, unfortunately, would not recommend. I would steer clear and I would find a different way to go. But the mailing part of it, the actual email functionality, they've been fabulous. So I would recommend it on that side. So, that's it.

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User interface
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1 Video
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1 Video
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5 screenshots
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5 screenshots
Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

Logo Img
--%
Logo Img
--%
A/B Testing
207
Important
Activity Dashboard
388
Important

Creatio CRM

Top Features
39/42
  • Multivariate Testing
  • Search Marketing
  • SMS Marketing
  • A/B Testing
  • Activity Dashboard
  • API
  • Campaign Analytics
  • Campaign Management
  • Conversion Tracking
  • CRM
  • Customizable Branding
  • Customizable CTAs
  • Customizable Forms
  • Data Import/Export
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Marketing
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Qualification
  • Marketing Automation
  • Marketing Calendar
  • Mobile Access
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Real-Time Data
  • ROI Tracking
  • Sales Analytics
  • Segmentation
  • Social Marketing
  • Template Management
  • Third-Party Integrations
  • Visual Analytics
  • Website Visitor Tracking
  • Workflow Management
See All features
Hide Marketing Automation Software Features -

MailerLite

33/42
Show Marketing Automation Software Features +

Creatio CRM

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Creatio CRM
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
MailerLite
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Creatio CRM
  • By Creatio
  • Located in United States
  • Founded in 2014
MailerLite
  • By MailerLite
  • Located in United States
  • Founded in 2005
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