Capterra Logo
Helping businesses choose better software since 1999

Creatio CRM vs HubSpot CRM: Which is a better fit?

Reviewer PictureReviewer Picture
Provider data verified by our Software & Services Research team, and reviews moderated by our Reviews Verification team. This page was last updated on January 24th, 2025.
Capterra offers objective, independent research and verified user reviews. We may earn a referral fee when you visit a vendor through our links.
What's your intended use case?
Summary
Key features rated by users
Features selected based on 14,663 reviews from CRM users.
% Fit
Not enough reviews
Feature ratings
Contact Management
4.9
Lead Management
4.4
Sales Pipeline Management
4.7
Reminders
--
Customizable Fields
5.0
% Fit
High performer
Feature ratings
Contact Management
4.5
Lead Management
4.4
Sales Pipeline Management
4.4
Reminders
4.4
Customizable Fields
4.1
User satisfaction
4.7
User reviews123
Ease of use
4.7
Functionality
4.7
Value for money
4.7
Customer support
4.7
4.5
User reviews4,300
Ease of use
4.4
Functionality
4.4
Value for money
4.3
Customer support
4.4
Price starts from
/user
Monthly subscription
Free version
Free trial
/user
Monthly subscription
Free version
Free trial
Best for

Creatio #1 AI-Native Platform is designed for large organizations to automate CRM and Workflows with No-Code to streamline customer-facing and internal processes at speed and scale.

The HubSpot CRM is built for growing teams. Today, over 100,000 customers in more than 120 countries use HubSpot's award-winning software to attract, engage and delight their customers.

User reviews
pros & cons
1 / 4
View Reviews
1 / 4
View Reviews
Video reviews
video-84d56d41-da2e-446f-692d-08d95d242972
Heather L. M
Sales Operations Manager
4.0

Heather: I'm Heather, sales operations manager. I give Creatio a four out of five. For more reviews like this, click below. Before Creatio, we had Sales Logics CRM. It was a program that wasn't cutting edge enough. Didn't have enough ability to move with the direction that our company was going in. And we weren't able to change it as much as we would like to. And so we were looking for a more versatile product. And we did look at salesforce.com and have used it in the past. And that one was just a little bit too large for what we wanted and Creatio was just a better fit. We chose Creatio because it required low code. It was easy to customize to what we needed. Its price point was better than some of its larger competitors. Another big reason we chose Creatio is because of its user-friendly UI. User adoption is very important to us and we wanted to make sure that we had as much compliance as possible. We also really enjoyed the app feature that they have with a lot of our sales reps being outside sales. Getting started with Creatio CRM is difficult as getting into any CRM. Usually is, we had to migrate all of our data into a new system and learn a new process. It took a matter of months to get everything situated and looking exactly like we wanted it to and then train our new team. We didn't have any major hiccups in the process. And the support team was very helpful in getting us ready to go. And everything did happen on time and pretty seamlessly. I think that Creatio CRM is a good fit for mid-sized companies that are looking for a malleable CRM and aren't looking to go full blown into the CRMs and going into something like salesforce.com and they want something that is user-friendly. You'd want to also check out what connectors they have. Very similar to other CRMs that you look at. They do have an app store that's helpful. And so depending on what your industry is, you'll be able to shop around and see what's available. You also can check out their academy and see what the community has to say about their products. The other thing that's really helpful with Creatio is that they do respond quickly to Request Me by the community. And so going on their website and viewing, that would also be very helpful in making your decision.

How Capterra sources reviews
View all video reviews
Monica V
General Manager
4.0

Monica: My name is Monica and I am an administrative and operations manager. Our company consists of 12 people and I would give HubSpot a 4-star rating. We were using Salesforce and the way it was described by my management was as an glorified database. Apparently, we did need support for every step that we needed to follow and support wasn't great, so it just took a lot of work to get simple tasks done. Yeah. I chose HubSpot myself actually. I did some research and I wanted a platform where I could have all of my activities in one place. So not only I have the CRM software, I can also distribute our newsletter and I can also get reports on the activity that I get with my customers and contacts. So initially, I tried it because it was a free platform that offered very sophisticated tools. And I ended up staying with it just because I can have everything in one place, even manage my social media accounts. At first, getting started with HubSpot was very easy. It is very intuitive. It is very well-designed. Later on, I did have some questions. I didn't have the time necessarily to explore the more complex tools, so I did reach out to the sales team. To be honest, it took some time to get an appointment. I got canceled three times so that wasn't great. But the software and the design itself is pretty good where I was able to set it up myself. I would say, if you want to try HubSpot, to watch some videos about all the capabilities. There is even a very short project-oriented course available online. I believe that it's on Coursera. That is very useful. They guide you through every step of the way and they show all the many different free tools that are available which is great because they're not pushing a sale. They are rather just teaching you how to use the software. And yeah, just watch a bunch of videos and do spend some time exploring the many available tools.

How Capterra sources reviews
View all video reviews
User interface
130149 video thumbnail}
1 Video
152373 video thumbnail}
1 Video
130149
5 screenshots
152373
5 screenshots
Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

Logo Img
--%
Logo Img
--%
Activity Dashboard
207
Important
Alerts/Notifications
388
Important

Creatio CRM

Top Features
37/37
  • Activity Dashboard
  • Alerts/Notifications
  • API
  • Calendar Management
  • Campaign Management
  • Contact Management
  • Customer Journey Mapping
  • Customizable Fields
  • Customizable Reports
  • Data Import/Export
  • Data Security
  • Document Storage
  • Drag & Drop
  • Email Management
  • Email Marketing
  • Email Templates
  • Forecasting
  • Interaction Tracking
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Qualification
  • Lead Scoring
  • Marketing Automation
  • Mobile Access
  • Multi-Channel Communication
  • Quotes/Estimates
  • Referral Tracking
  • Reminders
  • Reporting/Analytics
  • Sales Pipeline Management
  • Sales Reports
  • Segmentation
  • Task Management
  • Territory Management
  • Third-Party Integrations
  • Workflow Management
See All features
Hide CRM Software Features -

HubSpot CRM

33/37
Show CRM Software Features +
Creatio CRM
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
HubSpot CRM
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Creatio CRM
  • By Creatio
  • Located in United States
  • Founded in 2014
HubSpot CRM
  • By HubSpot
  • Located in United States
  • Founded in 2012
Need a Little Help?

Talk with a software expert for free. Get a list of software that’s great for you in less than 15 minutes.

Recommendations

Products similar to those you're currently comparing: