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HubSpot Marketing Hub vs Creatio CRM: Which is a better fit?

Updated on January 24th, 2025
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Summary
Key features rated by users
Features selected based on 4,600 reviews from Marketing Automation users.
% Fit
Not enough reviews
Feature ratings
Email Marketing
4.5
Marketing Automation
4.6
API
4.6
Lead Capture
4.5
CRM
4.5
% Fit
Not enough reviews
Feature ratings
Email Marketing
4.6
Marketing Automation
4.7
API
--
Lead Capture
4.9
CRM
4.7
User satisfaction
4.5
User reviews6,160
Ease of use
4.3
Functionality
4.4
Value for money
4.2
Customer support
4.4
4.7
User reviews123
Ease of use
4.7
Functionality
4.7
Value for money
4.7
Customer support
4.7
Price starts from
/user
Monthly subscription
Free version
Free trial
/user
Monthly subscription
Free version
Free trial
Best for

Over 100,000 customers in more than 120 countries use HubSpot's software to attract, engage, and delight their customers.

Creatio #1 AI-Native Platform is designed for large organizations to automate CRM and Workflows with No-Code to streamline customer-facing and internal processes at speed and scale.

User reviews
pros & cons
1 / 4
View Reviews
1 / 4
View Reviews
Video reviews
Yongmei H
Operations Manager
5.0

Yongmei: Hi, my name is Yongmei. I'm the operations manager at BCR Publishing. Our company has around 10 staff, and I would give five out of five for HubSpot for rating. We use HubSpot for storing our contacts, our clients contacts, information, and also for marketing emails. It is user-friendly, and it's very easy to use, very intuitive, and it's just so simple to use. You don't really need any training. You get to just go around, learn it in five minutes. I can't think of anything really. Actually, I'm thinking a bit more about what I like about HubSpot because of the support is really, really very helpful, very fast and very right to the point. And also as for the deliverability, because we have used other marketing platform as well, but compared to HubSpot, the deliverability is much higher in HubSpot.

How Capterra sources reviews
View all video reviews
video-84d56d41-da2e-446f-692d-08d95d242972
Heather L. M
Sales Operations Manager
4.0

Heather: I'm Heather, sales operations manager. I give Creatio a four out of five. For more reviews like this, click below. Before Creatio, we had Sales Logics CRM. It was a program that wasn't cutting edge enough. Didn't have enough ability to move with the direction that our company was going in. And we weren't able to change it as much as we would like to. And so we were looking for a more versatile product. And we did look at salesforce.com and have used it in the past. And that one was just a little bit too large for what we wanted and Creatio was just a better fit. We chose Creatio because it required low code. It was easy to customize to what we needed. Its price point was better than some of its larger competitors. Another big reason we chose Creatio is because of its user-friendly UI. User adoption is very important to us and we wanted to make sure that we had as much compliance as possible. We also really enjoyed the app feature that they have with a lot of our sales reps being outside sales. Getting started with Creatio CRM is difficult as getting into any CRM. Usually is, we had to migrate all of our data into a new system and learn a new process. It took a matter of months to get everything situated and looking exactly like we wanted it to and then train our new team. We didn't have any major hiccups in the process. And the support team was very helpful in getting us ready to go. And everything did happen on time and pretty seamlessly. I think that Creatio CRM is a good fit for mid-sized companies that are looking for a malleable CRM and aren't looking to go full blown into the CRMs and going into something like salesforce.com and they want something that is user-friendly. You'd want to also check out what connectors they have. Very similar to other CRMs that you look at. They do have an app store that's helpful. And so depending on what your industry is, you'll be able to shop around and see what's available. You also can check out their academy and see what the community has to say about their products. The other thing that's really helpful with Creatio is that they do respond quickly to Request Me by the community. And so going on their website and viewing, that would also be very helpful in making your decision.

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User interface
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1 Video
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1 Video
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5 screenshots
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5 screenshots
Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

Logo Img
--%
Logo Img
--%
A/B Testing
207
Important
Activity Dashboard
388
Important

HubSpot Marketing Hub

34/42
  • Customizable Branding
  • Marketing Calendar
  • Mobile Access
  • Multi-Channel Communication
  • Real-Time Data
  • Sales Analytics
  • SMS Marketing
  • Workflow Management
  • A/B Testing
  • Activity Dashboard
  • API
  • Campaign Analytics
  • Campaign Management
  • Conversion Tracking
  • CRM
  • Customizable CTAs
  • Customizable Forms
  • Data Import/Export
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Marketing
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Qualification
  • Marketing Automation
  • Multi-Campaign
  • Multi-Channel Marketing
  • Multivariate Testing
  • ROI Tracking
  • Search Marketing
  • Segmentation
  • Social Marketing
  • Template Management
  • Third-Party Integrations
  • Visual Analytics
  • Website Visitor Tracking
See All features
Hide Marketing Automation Software Features -

Creatio CRM

Top Features
39/42
Show Marketing Automation Software Features +
HubSpot Marketing Hub
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Creatio CRM
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
HubSpot Marketing Hub
  • By HubSpot
  • Located in United States
  • Founded in 2012
Creatio CRM
  • By Creatio
  • Located in United States
  • Founded in 2014
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