# Compare Zapier vs Airtable 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Airtable and Zapier based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/130182-146652/Zapier-vs-Airtable

---

# Airtable vs Zapier Features and Cost Comparison

Last updated March 31st, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

AirtableZapier2/4 selected

[Airtable](https://www.capterra.com/p/146652/Airtable/)[4.6 (2,222)](https://www.capterra.com/p/146652/Airtable/reviews/)

[Zapier](https://www.capterra.com/p/130182/Zapier/)[4.7 (3,043)](https://www.capterra.com/p/130182/Zapier/reviews/)

[## Airtable](https://www.capterra.com/p/146652/Airtable/)[4.6 (2,222)](https://www.capterra.com/p/146652/Airtable/reviews/)

Starting Price

$20.00/month

Value-for-Money

4.5

Functionality

4.5

Ease of Use

4.4

Customer Service

4.4

Reviews Sentiment

Based on [2,222 reviews](#user-reviews)

Positive

2,123

Neutral

87

Negative

12

[## Zapier](https://www.capterra.com/p/130182/Zapier/)[4.7 (3,043)](https://www.capterra.com/p/130182/Zapier/reviews/)

Starting Price

$29.99/month

Value-for-Money

4.3

Functionality

4.6

Ease of Use

4.3

Customer Service

4.3

Reviews Sentiment

Based on [3,043 reviews](#user-reviews)

Positive

2,918

Neutral

97

Negative

28

## Summary

* * *

Key features rated by users

Features selected based on 8,779 reviews from workflow management software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

83%Fit

High performer

Feature ratings

Customizable Reports

4.9

Task Management

4.6

Commenting/Notes

4.7

Customizable Fields

4.8

Real-Time Data

4.5

\--%Fit

Missing features

Feature ratings

Customizable Reports

NA

Task Management

4.5

Commenting/Notes

NA

Customizable Fields

NA

Real-Time Data

NA

User satisfaction

User satisfaction

4.6

User reviews[2,222](https://www.capterra.com/p/146652/Airtable/reviews/)

Ease of use

4.4

Functionality

4.5

Value for money

4.5

Customer support

4.4

User satisfaction

4.7

User reviews[3,043](https://www.capterra.com/p/130182/Zapier/reviews/)

Ease of use

4.3

Functionality

4.6

Value for money

4.3

Customer support

4.3

Price starts from

Price starts from

$20Per User, Per Month

-   Free version
-   Free trial

Price starts from

$29.99Usage Based, Per Month

-   Free version
-   Free trial

Best for

Best for

For companies looking to build scalable, flexible no-code apps with AI to power their business.

Best for

Small and mid-sized businesses. Zapier helps business owners, marketers, IT professionals, operations professionals, and more unlock the power of automation.

## User reviews

Pros & cons

VR

Verified Reviewer

Associate Director, Evaluation

> "The fact that it can be used as a no- or low-code tool makes it easily adoptable. And, with the right architecture, automations, and even scripts, it can become a..."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___7082406)

JE

Jeffrey E.

Software Developer

> "There seems to be an ease in over engineering the entire system and subsequently no one will know how to use the system as we’ve created it to be too complex due to the..."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___7054499)

FJ

Francesca J.

Manager

> "It works like a spreadsheet but has the structure of a database, which makes it simple to track and manage different types of data in one place."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___7113320)

CI

Chimdira I.

Legal operations Associate

> "It has glitches alot, sometimes there are bugs that go unfixed for a while which can be confusing for me that relies on its data to gauge my performance"

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6855475)

VR

Verified Reviewer

Associate Director, Evaluation

> "As a relational database, it allows organizations to store large amounts of dynamic data in organized, reliable ways."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___7082406)

David V.

Lead Developer

> "Airtable has a lot of flexibility, but for a smaller team like ours, it just didn't fit our use case."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___7085458)

EC

Emanuel C.

Author

> "Airtable makes it easy for us to stay organized with our production timelines, interviews, and media assets in a way that feels visual and flexible. And I like that I can..."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6800144)

VR

Verified Reviewer

Marketing

> "Tech team is only available via email and there is a clear language barrier causing issues in communicating programs and finding solutions."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6865885)

AB

Andy B.

Marketing Consultant

> "It allows us to integrate all of our types of data and functions into one place, making it much more powerful."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___7102452)

David V.

Lead Developer

> "For about half our team, the learning curve was just too steep and ultimately led us to use other project management tools."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___7085458)

FJ

Francesca J.

Manager

> "I also like how customizable it is—you can create views, filters, and layouts that make the information easier to understand and work with."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___7113320)

VR

Verified Reviewer

Marketing

> "They are not proactive and actual blame the client for their lack of skilled account managers. When issues are escalated to senior leadership you are met with blame and..."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6865885)

CR

Clara R.

QA Manager

> "It is a flexible and visual tool for task and project management, in my QA team it boosts collaboration and helps teams stay organized efficiently."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___7018027)

KA

Kimberly A.

Pharmacist

> "Gotta switch from one view to another could slow down workflow and unable to show all content at board."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6793144)

YC

Ying C.

Scientist II

> "The iOS mobile application enables me to manage tasks and collaborate on projects with colleagues across all departments."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6884784)

Sean N.

LX and Technology Manager

> "It's also pretty expensive, especially when you often have people who need access who aren't on your team."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___7066990)

Sean N.

LX and Technology Manager

> "It's extremely feature rich, integrates very well with other software and services, and it can be used as your central hub for all work."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___7066990)

AS

Andrew S.

Lawyer

> "Also, the guide that displays templates is not very useful if you don't intend to make a page about finance, hiring or managing teams."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6573760)

KA

Kimberly A.

Pharmacist

> "Airtable is a breeze software for my stocks trackings and helps me categorize my available products."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6793144)

MV

Marian V.

Community Manager

> "It is not the cheapest option, and also is hard to manage a lot of projects, but the pros are more than the cons."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6798170)

CI

Chimdira I.

Legal operations Associate

> "It is awesome, i work in a target based job and it updates my performance every ten minutes which is awesome, I can also easily assign myself work"

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6855475)

MI

Maria I.

Managing Director

> "access can sometimes be hard to grant- creating collaborative views is not intuitive"

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6777261)

EC

Emanuel C.

Author

> "It’s helped us organize our documentary projects so that deadlines, team responsibilities and content pieces are all linked and available to all."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6800144)

JN

Josh N.

Realtor

> "Another complaint I have about this is that it has a limitation on the size of the attached files for each base."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6524435)

VR

Verified Reviewer

Senior Program Manager

> "The design was intuitive to use- a coworker was able to show me quickly how to import data from Excel into Airtable and format it, then pull it out as a PDF."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6845995)

CL

Carissa L.

Marketing and sales manager

> "I thought there was quite a bit of a learning curve and it was harder for some of our team members to get going than others and I think there is still quite a bit that we..."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6829313)

MS

Mercedes S.

social operations

> "Building robust editorial calendars, content tracking, and publishing."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___7092065)

JS

Justin S.

Director

> "The interface functionality is very basic with many bugs."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6770092)

KA

KT A.

Librarian

> "We use Airtable to keep track of everything from our internal purchases to our vendor contacts tied to those purchases - it makes life 10x easier when everything is all..."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6472858)

DO

Darlington O.

Senior Associate

> "Exporting data can be cumbersome and not intuitive."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6841805)

JN

Josh N.

Realtor

> "The implementation of Airtable in my work environment maintains easy collaboration between work teams, it has allowed me to develop creativity by being able to enforce..."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6524435)

Tichaona Redemptor R.

Chief information officer

> "Scalability: Airtable has some limits on the number of records, fields, views, and attachments per base, which can affect the performance and functionality of large and..."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6174090)

AH

Andrew H.

Software Developer

> "I have a streamlined system to collect information for people wanting to get a free software consultation with me."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___7057941)

ES

Emilee S.

Program Manager

> "Creating new tables/labels can be somewhat confusing."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6772590)

RG

Rafael G.

Analyst

> "It also allows you to build forms that will populate the data in their version of spreadsheet, which is highly powerful and supports some cool features, such as complex..."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6509938)

AH

Andrew H.

Software Developer

> "The downside is when I need to pay."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___7057941)

KK

Kelvin K.

Web Developer

> "Airtable allocates a comprehensive set of capabilities ranging from resource management, project collaboration, file sharing to project management in one central..."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6733612)

MP

Matteo P.

Graphic Designer

> "Also, the interface can feel a bit overwhelming when setting up more complex workflows."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6557040)

JN

Josh N.

Realtor

> "Also, its mobile application is very complete, it is quite useful when at specific times we need to do something in the projects and only have a smartphone available,..."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6524435)

Yolanda P.

Industrial Internet Software Engineer

> "Airtable doesn't outperform when it comes to document length, and maintenance isn't also easy. When copying and pasting data from Excel to Airtable, the data may appear..."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___4918625)

TM

Tracy M.

BIM Manager

> "Personally, I use it to keep track of my tax lien purchases, and in my current job, it helps me keep my projects organized and me on task."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6701123)

VR

Verified Reviewer

PM

> "This was a huge problem for us, as our business relies entirely on our Airtable information, which is tied up with all of our websites, day-to-day operations, and..."

[See full review](https://www.capterra.com/p/146652/Airtable/#GetApp___4781239)

PB

Perry B.

CEO

> "Overall, Airtable has greatly improved my workflow and organization by providing me with customizable databases, filtering and sorting options, real-time collaboration,..."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6261262)

JS

John S.

Owner

> "Furthermore, the free plan has limitations on the number of records, attachments, and revision history, which may be insufficient for more extensive projects or growing..."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___4726559)

KG

Khaled G.

Software Engineer

> "We use Airtable to track marketing campaigns, manage content calendars, organize customer data, and streamline our onboarding process."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6591958)

SG

Savannah G.

Visual Content Strategist

> "We didn't like the limits on storage and sometimes the user experience isn't the most intuitive."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6347293)

Abdulrahman M.

Managing Director

> "It combines the power of a database with the simplicity of a spreadsheet, allowing for customized workflows, data organization, and collaboration."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6547747)

RH

Ryan H.

Social Media Manager

> "Compared to using a computer, checking something quickly on my phone can be a little painful sometimes."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6740739)

JN

Josh N.

Realtor

> "It allows the visualization of projects in different ways, this flexibility helps us to make management easier depending on the preferences of each user in how they want..."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6524435)

DH

David H.

Operations Manager

> "User level security permissions on base tables are lacking. "

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6544723)

SP

Samantha P.

Certified Automation Service Provider™

> "It allows me to create beautiful dashboards for clients, quickly see my data and collect information with ease."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6678753)

KG

Katie G.

Quality Manager

> "They expect users to be able to solve their own problems via the community discussion boards and less-than-sufficient/often outdated self help articles/pages. If there..."

[See full review](https://www.capterra.com/p/146652/Airtable/#SoftwareAdvice___5071019)

SG

Savannah G.

Visual Content Strategist

> "We loved the different template options that allowed us to view our projects in Calendar or Table form as we planned for our social media channels."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6347293)

RC

Rob C.

Digital Content Director

> "We are a small team that works with outside contractors to collaborate. But it is unfortunate that they charge the same per seat even if they only have minimal..."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___4793171)

GS

Gikge S.

communication

> "I love the advanced tools like the drag and drop features that enable easy customization and working on various projects and many teams enhancing collaboration."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6298692)

SL

Stephanie L.

CEO

> "It can be a little confusing for users who are uploading to see their files"

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6591171)

VS

Vikash S.

Airtable

> "Airtable is a highly valuable tool for organizing data, managing products, and streamlining workflows across various industries and use cases and it 'uses collaboration..."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6251774)

JT

Joel T.

Director

> "Difficult to build a way for members/customers to sign in and alter records Not willing to sign as HIPAA compliantSometimes difficult and inflexible when integrating..."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___4744084)

HD

Harry D.

Paid Media Manager

> "It's great, part of our day to day and helps to track experimentation and also see clear winners and losers."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___7038163)

JI

Jamar I.

Project manager

> "I didn't like their concept of work spaces and I found it quite limiting,becuase organisations have to pay per user,per upgraded workspace and this unnecessarily drives..."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___5000897)

FD

FrechieJules D.

Data entry

> "It can help every day life, flexible apps easy way everything you do in manage inventory data almost anyone can use it your studies, work and etc."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6340319)

BO

Babatunde O.

SEO Marketer

> "Airtable is both pricey and complex to set up."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6792354)

CR

Colin R.

Managing Director

> "API-centric with great notes on how to use the APIs, very high uptime, affordable if service accounts are used."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6829697)

Duncan C.

Content Strategist

> "Overall, Airtable is an excellent tool. If I was being picky, the two negatives that have stood out to me are the pricing (it gets quite expensive if you have multiple..."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6044666)

PB

Perry B.

CEO

> "To maximize the potential of Airtable, I would recommend taking advantage of the platform's shared bases feature to collaborate with team members, as well as exploring..."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6261262)

VR

Verified Reviewer

Lead Enigineer

> "To create grid view is become difficult to understand."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6689361)

JE

Jessica E.

Director of Operations

> "I like the flexibility to build out my databases to fit my needs."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___7067980)

IG

Ivy G.

Technology Development Field Intern

> "At first I had issues with customer support delays, but they fixed that."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6665099)

CL

Carissa L.

Marketing and sales manager

> "My boss wanted us to use something that could connect our team and get us better on track with our projects that was how we found air table. "

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6829313)

RG

Rachelle G.

Business Analyst

> "Automations can be a little tricky along with interfaces"

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6295754)

CR

Clara R.

QA Manager

> "It is great for team collaboration and project tracking, intuitive interface, though pricing and advanced reporting are considerations."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___7018027)

DP

Denis P.

Executive Director

> "Then I go through my dashboard, and I have to figure out the difference between Workspaces, Interfaces, Bases. If you create the wrong thing in the wrong place, you get..."

[See full review](https://www.capterra.com/p/146652/Airtable/#GetApp___4928905)

JN

Josh N.

Realtor

> "It is not necessary to have deep knowledge of this type of platform, despite the fact that it has a learning curve, the interface makes the work much simpler than it..."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6524435)

VR

Verified Reviewer

Paid User Acquisition Specialist

> "It limits a lot of the features to PC, and you can't do much more than basic editing on mobile."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___4944250)

YC

Ying C.

Scientist II

> "Overall experience with Airtable has been decent - some of the benefits that I relish are such as automating time tracking processes and project coordination."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6884784)

RG

Ron G.

Senior Project Manager

> "Initial setup and onboarding is a little confusing without proper training."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6471331)

MH

Miles H.

Product Analyst

> "This has helped me to replace messy Excel sheets, to have tables that are easier to filter and share to everyone."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6852125)

JM

Jenn M.

Consultant

> "When there is a large data set, X and Y axis headers are condensed in a totally unusable way."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___5065838)

KG

Khaled G.

Software Engineer

> "I particularly appreciate the flexibility to customize views, create relationships between tables, and automate workflows."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6591958)

MO

Meghann O.

Customer Success Manager

> "I am not overly familiar with the search functionality."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6581065)

[View Reviews](https://www.capterra.com/p/146652/Airtable/reviews/)

FH

Faith H.

Sales Opps

> "Zapier software has enabled me to give better support to my sales team by helping me link mutiple softwares and ensure consistent and correct information is..."

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___7103773)

MM

Michelle M.

Owner

> "Even simple automations feel overwhelming to them, and the interface isn’t very beginner-friendly. When workflows get more advanced, the learning curve becomes..."

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___7048886)

Adrian P.

CEO

> "The multi-step Zaps allow for sophisticated automation that saves me hours of manual data entry every week."

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___7071838)

John C.

Founder

> "Unreliability veiled through ease-of-use, and byzantine permissions settings that make it difficult to complete integrations sometimes when paired with 2auth..."

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___7112365)

VR

Verified Reviewer

Sr. People Ops

> "It also has a community that helped me debug issues when I encountered them, as well as the client support team that has always remained attentive to solving my..."

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___7037187)

VB

Victor B.

Digital Operations Manager

> "Also, data manipulation and API solutions can be complex, even though they are relatively straightforward for simple 2 - 3 step automation, they can become..."

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___7013231)

Adrian P.

CEO

> "It acts as the universal translator for our tech stack, connecting virtually any app I use without requiring a single line of code."

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___7071838)

IS

Ignacio S.

Real Estate Agent

> "Bugs and inadequate client assistance from teams sometimes stifle processes, particularly when combining several property management software involves technical..."

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___7019919)

AG

Anna G.

Digital Marketing Manager

> "I mostly use it for CRM integrations, like automatically updating contact records and triggering follow-ups, and it works reliably."

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___6874867)

PG

Patricia G.

Customer Service Lead

> "Debugging specific errors when a connection fails is often confusing for people with little or no experience with network technologies."

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___7079844)

BW

Bridget W.

CEO Marketing Consultant

> "What I like most about Zapier is the ability to connect software without being a developer or relying upon the SaaS products themselves having native integrations."

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___7047247)

DR

Daniel R.

Product Manager

> "Pricing is based on TASKS, so if you make complex workflows (like in N8N) it can be very pricey, as each zap can consume a lot of tasks."

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___7012490)

KK

Kevin K.

Marketing Manager

> "We use it to connect marketing, reporting, and communication tools like Google Workspace, Klaviyo, and internal systems."

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___7015093)

JN

Josh N.

Realtor

> "The integration is a bit complicated at first, because it requires going through the steep learning curve that Zapier has, since without the proper knowledge, a..."

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___6524442)

MS

Michael S.

Marketing Manager

> "The interface is simple and it supports many integrations, which helps save a lot of time and improves workflow."

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___7110065)

NR

Nuria R.

Community Manager

> "Some triggers fail when I rename a file or tweak settings, so I end up on a pricier plan to keep all my Zaps running"

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___6805112)

CL

Caitlin L.

Website Owner

> "I love that it automates repetitive tasks, saving me tons of time and allowing me to work on other tasks and it also integrates super easily with tons of different..."

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___6593860)

KC

Katherine C.

Chief Operations and Finance Officer

> "Changing automations was a pain when we had a change in staff and ownership of zaps needed to be adjusted."

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___7032881)

JN

Josh N.

Realtor

> "This tool makes it easier for me to optimize my workflow since I can connect multiple tools from different platforms in a very simple way since Zapier has a..."

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___6524442)

RV

Ravi V.

Quality Adviser

> "It is bit expensive and when you start multi step zaps or if you require higher limits."

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___7028975)

JN

Josh N.

Realtor

> "I can create automations both by data entry as well as by a scheduled date and time that are executed at the time I want, with this I make sure that everything is..."

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___6524442)

RH

Ryan H.

Creative Manager

> "Setting up form submissions from Squarespace into Hubspot can be tedious if you are inexperienced. And not being able to use Webhooks without a paid plan is a bit..."

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___6796384)

JN

Josh N.

Realtor

> "It also has an advanced way of optimizing integrations since it has a developer mode in which through code I can be more specific with the tasks I want to..."

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___6524442)

LB

Lauren B.

Lead Content Creator

> "Unless you have a heavy recurring task load, such as completing forms on spreadsheets or signing documents on sites, it's not worth using."

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___6778572)

Samuel K.

Ceo

> "Zappier is a powerful tool that has greatly helped me streamline my workflows and the automation feature has greatly freed our Salesforce by over 90%."

[See full review](https://www.capterra.com/p/130182/Zapier/#GetApp___6418635)

AR

Alec R.

Owner

> "I get reports about errors in certain Zaps, but I don't receive specific details about what the actual errors are, or how to fix them."

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___6780479)

TN

Tim N.

Owner

> "Zapier is a really neat tool to automate workflows and create reminders that trigger when I need the to."

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___6813658)

BM

Brandon M.

General Manager

> "Zapier sometimes will not categorize the leads properly depending on the lead source. But I think it's less of an issue with Zapier and more of an issue with the..."

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___7014578)

Sahil K.

Quality Assurance Lead

> "It allows us to automate busywork, ensuring my data is seamlessly integrated across multiple platforms and that my backend processes run effortlessly."

[See full review](https://www.capterra.com/p/130182/Zapier/#GetApp___6629067)

PG

Patricia G.

Customer Service Lead

> "The cost can increase if you are going to do complex, multi-step automation."

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___7079844)

MS

Michael S.

Marketing Manager

> "It helps connect multiple apps and automate repetitive tasks without coding."

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___7110065)

BO

Babatunde O.

SEO Marketer

> "Just like other automation apps it gets pricey when you connect too many apps and you need to keep triggers online."

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___6791372)

BF

Britany F.

Office Manager

> "I was successfully able to automate many processes and connect multiple apps together using zapier including Gmail, Quickbase, Google Calendar, and QuickBooks"

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___6737867)

KS

Keith S.

Co-Founder and Chief Executive Officer

> "Prior to finding this software my sales tools were not communicating with each other and I had to do everything by hand."

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___7117401)

VR

Verified Reviewer

Director of Agency Solutions

> "It gave me back time to focus on higher-impact work by automating things like data entry, follow-ups, and notifications."

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___6778134)

CB

Christoph B.

COO

> "This limits the level of complexity for which it can be used."

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___7042548)

MM

Michelle M.

Owner

> "I also appreciate that they’re always adding new integrations, which keeps the tool flexible and useful as my tech stack grows."

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___7048886)

Aaron G.

Membership and Development Director

> "I currently only use the free tier and it does not allow for more than one step to be utilized per Zap."

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___6853586)

VR

Verified Reviewer

Operations Lead

> "It has removed a lot of manual work for our team and we continue to build more workflows as we scale."

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___7058622)

SS

Sierra S.

Admin

> "My manager and I spent about a week getting everything configured, and we found it wasn’t very intuitive at first."

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___7065915)

AP

Akhil P.

Student

> "The ability to create custom workflows tailored to our needs has been particularly valuable. While the pricing can be a concern as our needs grow, Zapier's..."

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___6329371)

SZ

Samantha Z.

Director of Operations

> "The programs I needed to connect are not available on Zapier."

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___7065816)

Ederson V.

Systems Engineer

> "I've had very specific projects where I have to integrate two or more apps and when I look in Zapier, they already have a way to integrate them, this saves me from..."

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___6628452)

KK

Kevin K.

Marketing Manager

> "Debugging complex automations can be tricky, and there can be slight delays in running tasks."

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___7015093)

DJ

Daphnah J.

Web Designer

> "What I like most about Zapier is that I'm able to connect my entire tech stack and cross-trigger automations."

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___6767423)

JM

Jim M.

National Sales Director

> "It's expensive and sometimes difficult to integrate when I don't understand very clearly how the application can be used. And also the implementation portion."

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___6853971)

SS

Sierra S.

Admin

> "I love how Zapier handles repetitive tasks automatically. Once it’s set up, everything just runs in the background and saves so much time."

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___7065915)

Nicholas B.

MD

> "While the platform is powerful, pricing can become expensive as usage grows, granted when we’ve messed up and built costly"

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___7013814)

TA

Tim A.

Strategic Operations Director

> "It allowed us to automate our data transfers, reporting, and reminders."

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___6860560)

Ashley G.

Owner of Digital Ash Agency

> "It is complicated to learn and set-up. Since it is capable of doing so much, there is a lot that can go wrong."

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___7035488)

RH

Ryan H.

Creative Manager

> "We can fully automate our marketing emails thanks to Zapier connecting our website to Hubspot."

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___6796384)

AG

Anna G.

Digital Marketing Manager

> "The user interface is pretty slow and not the easiest to get around, and some features like certain zaps need a paid plan."

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___6874867)

MM

Michelle M.

Owner

> "It does exactly what I need without turning every simple workflow into a science project, and that’s why it stays my go-to."

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___7048886)

JP

Jonathan P.

CEO

> "It works for most cases, but I could not make it work to automate replies to comments on my Instagram ads"

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___6456127)

RM

Rene M.

VP of Operations

> "It has allowed me to manage and integrate my CRMs which has reduced double work significantly."

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___6884372)

MM

Michelle M.

Owner

> "The biggest challenge is that most of my clients struggle with it."

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___7048886)

MF

MIchael F.

EP

> "Connectivity for APi's is great when you have a website and want something connected like an email list or another site or app."

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___6778117)

PM

Pavel M.

Product Manager

> "Terrible customer support, misleading plans features, huimliating cimmuncation and ojectionable refund policy"

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___6755070)

AD

Aaron D.

Tech Specialist

> "The price to value is incredible, you are able to find pre-made automations for the systems you already use."

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___7044664)

Tommy M.

Growth Genie

> "You do not want to subscribe to a plan with too many or too few zaps. Although unrun zaps can be processed afterwards so no data is lost!"

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___6366018)

MN

Melissa N.

Owner

> "Automated all of my businesses processes and saved me so much time through integrating multiple softwares and automating next steps"

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___6849187)

Faiz A.

Research Assistant

> "The “pro” features are expensive for a student."

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___7079320)

SB

Suzanne B.

Senior Sales Coordinator

> "Have used to map from pandadoc back to Hubspot to update deal amounts and stage etc and works perfectly."

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___6825000)

Nikita V.

Marketing Manager CRM

> "The pricing model is quite expensive and limiting, we have very few users with high capacity requirement, often we ended up paying extra."

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___6372560)

RR

Rafia R.

Graphic Designer Visual Branding

> "Automations run smoothly and cut down repetitive work in daily tasks."

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___7053682)

KW

Kirsten W.

Head of Customer Success

> "Sometimes the zaps turn off unexpectedly or break easily when you change one thing and it can be a little annoying to go back and fix them."

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___6685132)

VR

Verified Reviewer

Operations Lead

> "Incredibly powerful third-party tool to automate workflows."

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___7058622)

DS

Dipak S.

Sr. Developer

> "Certain users may find that the free plan does not provide enough functionality, and they will need to upgrade to fully use the service."

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___6416447)

Nicholas B.

MD

> "It has improved efficiency across pretty much every team now, enabling us to scale processes without increasing overhead."

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___7013814)

VR

Verified Reviewer

Python developer

> "Zapier software include limitations in customization, dependence on internet connectivity, limited app integrations, potential need for a paid plan, and security..."

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___6208470)

ZG

Zohreh G.

Senior Product Researcher

> "I like Zappier because it excels at automating workflows between different apps, saving time and reducing manual tasks."

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___6549139)

Paula G.

Engineering Project Manager

> "Some app endpoints are quite restrictive, requiring you to construct a Zap for each piece or account you wish to automate; for those automations, we still have to..."

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___4966993)

MN

Melissa N.

Owner

> "It has streamlined and automated many different processes across many different platforms and softwares we use."

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___6849187)

Ali M.

CEO

> "The biggest downside for us was pricing."

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___7064950)

BM

Brandon M.

General Manager

> "Zapier allows my leads to come in and be automatically added into my CRM system."

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___7014578)

VR

Verified Reviewer

Sales Consultant

> "For small businesses or individuals, the free plan feels restrictive with limited tasks and features."

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___6624605)

AB

Ali B.

Owner

> "Zapier gives me and my clients back countless hours of project management time by making tasks happen instantaneously that would have manually taken hours!"

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___6562195)

RF

Ritchie F.

Producer

> "Zapier disconnects without clear notice and it can delay things as we didn't know anything was wrong."

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___6572177)

Samuel A.

Digital marketing manager

> "Zapier is a game changer for me in automation process across many apps for the type of complex marketing I do everyday with very less technicality required, I..."

[See full review](https://www.capterra.com/p/130182/Zapier/#GetApp___6685100)

Sahil K.

Quality Assurance Lead

> "Accessing customer support can be tough and there seems to be a lack of communication around software updates"

[See full review](https://www.capterra.com/p/130182/Zapier/#GetApp___6629067)

[View Reviews](https://www.capterra.com/p/130182/Zapier/reviews/)

## User interface

4.65 (2,222)

[Zapier](https://www.capterra.com/p/130182/Zapier/)

4.66 (3,043)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

Access Controls/Permissions

207

Important

Activity Dashboard

150

Important

Activity Tracking

120

Important

Airtable

Top features

32/36

-   Access Controls/Permissions
-   Activity Dashboard
-   Activity Tracking
-   AI Copilot
-   Alerts/Notifications
-   API
-   Approval Process Control
-   Business Process Automation
-   Calendar Management
-   Collaboration Tools
-   Commenting/Notes
-   Compliance Tracking
-   Customizable Dashboard
-   Customizable Fields
-   Customizable Reports
-   Data Import/Export
-   Document Management
-   Drag & Drop
-   Email Management
-   Forms Management
-   Generative AI
-   Graphical Workflow Editor
-   Mobile Access
-   Monitoring
-   No-Code
-   Progress Tracking
-   Project Workflow
-   Real-Time Data
-   Reporting/Analytics
-   Role-Based Permissions
-   Rules-Based Workflow
-   Search/Filter
-   Task Management
-   Template Management
-   Third-Party Integrations
-   Workflow Configuration

[See all features](https://www.capterra.com/p/146652/Airtable/#features)

Zapier

14/36

-   Access Controls/Permissions
-   Activity Dashboard
-   Activity Tracking
-   AI Copilot
-   Alerts/Notifications
-   API
-   Approval Process Control
-   Business Process Automation
-   Calendar Management
-   Collaboration Tools
-   Commenting/Notes
-   Compliance Tracking
-   Customizable Dashboard
-   Customizable Fields
-   Customizable Reports
-   Data Import/Export
-   Document Management
-   Drag & Drop
-   Email Management
-   Forms Management
-   Generative AI
-   Graphical Workflow Editor
-   Mobile Access
-   Monitoring
-   No-Code
-   Progress Tracking
-   Project Workflow
-   Real-Time Data
-   Reporting/Analytics
-   Role-Based Permissions
-   Rules-Based Workflow
-   Search/Filter
-   Task Management
-   Template Management
-   Third-Party Integrations
-   Workflow Configuration

[See all features](https://www.capterra.com/p/130182/Zapier/#features)

### Recognition

No recognitions have been awarded to Airtable

No recognitions have been awarded to Zapier

### Deployment & support

Airtable

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Zapier

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Airtable

-   By Airtable
-   Located in United States
-   Founded in 2013

Zapier

-   By Zapier
-   Located in United States
-   Founded in 2011

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[Airtable](https://www.capterra.com/p/146652/Airtable/)[4.65 (2,222)](https://www.capterra.com/p/146652/Airtable/reviews/)

vs

[monday.com](https://www.capterra.com/p/147657/monday-com/)[4.57 (5,720)](https://www.capterra.com/p/147657/monday-com/reviews/)

$20/month

Price

$9/month

4.5

Features

4.4

4.4

Ease of Use

4.5

[View full comparison](https://www.capterra.com/compare/146652-147657/Airtable-vs-monday-com)

[Zapier](https://www.capterra.com/p/130182/Zapier/)[4.66 (3,043)](https://www.capterra.com/p/130182/Zapier/reviews/)

vs

[Trello](https://www.capterra.com/p/211559/Trello/)[4.53 (23,483)](https://www.capterra.com/p/211559/Trello/reviews/)

$29.99/month

Price

$5/month

4.6

Features

4.3

4.3

Ease of Use

4.5

[View full comparison](https://www.capterra.com/compare/130182-211559/Zapier-vs-Trello)

[Airtable](https://www.capterra.com/p/146652/Airtable/)[4.65 (2,222)](https://www.capterra.com/p/146652/Airtable/reviews/)

vs

[ClickUp](https://www.capterra.com/p/158833/ClickUp/)[4.63 (4,558)](https://www.capterra.com/p/158833/ClickUp/reviews/)

$20/month

Price

$10/month

4.5

Features

4.6

4.4

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/146652-158833/Airtable-vs-ClickUp)

[Zapier](https://www.capterra.com/p/130182/Zapier/)[4.66 (3,043)](https://www.capterra.com/p/130182/Zapier/reviews/)

vs

[TaxDome](https://www.capterra.com/p/186749/TaxDome/)[4.72 (3,578)](https://www.capterra.com/p/186749/TaxDome/reviews/)

$29.99/month

Price

$800/year

4.6

Features

4.6

4.3

Ease of Use

4.5

[View full comparison](https://www.capterra.com/compare/130182-186749/Zapier-vs-TaxDome)