# Compare Zapier vs Airtable 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Airtable and Zapier based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/130182-146652/Zapier-vs-Airtable

---

# Airtable vs Zapier Features and Cost Comparison

Last updated July 10th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

AirtableZapier2/4 selected

[Airtable](https://www.capterra.com/p/146652/Airtable/)[4.6 (2,238)](https://www.capterra.com/p/146652/Airtable/reviews/)

[Zapier](https://www.capterra.com/p/130182/Zapier/)[4.7 (3,057)](https://www.capterra.com/p/130182/Zapier/reviews/)

[## Airtable](https://www.capterra.com/p/146652/Airtable/)[4.6 (2,238)](https://www.capterra.com/p/146652/Airtable/reviews/)

Starting Price

$20.00/month

Value-for-Money

4.5

Functionality

4.5

Ease of Use

4.4

Customer Service

4.4

Reviews Sentiment

Based on [2,238 reviews](#user-reviews)

Positive

2,138

Neutral

88

Negative

12

[## Zapier](https://www.capterra.com/p/130182/Zapier/)[4.7 (3,057)](https://www.capterra.com/p/130182/Zapier/reviews/)

Starting Price

$29.99/month

Value-for-Money

4.3

Functionality

4.6

Ease of Use

4.3

Customer Service

4.3

Reviews Sentiment

Based on [3,057 reviews](#user-reviews)

Positive

2,930

Neutral

97

Negative

30

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## Summary

* * *

Key features rated by users

Features selected based on 9,400 reviews from workflow management software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

83%Fit

High performer

Feature ratings

Task Management

4.6

Customizable Reports

4.8

Commenting/Notes

4.7

Customizable Fields

4.8

Real-Time Data

4.6

\--%Fit

Missing features

Feature ratings

Task Management

4.5

Customizable Reports

NA

Commenting/Notes

NA

Customizable Fields

NA

Real-Time Data

NA

User satisfaction

User satisfaction

4.6

User reviews[2,238](https://www.capterra.com/p/146652/Airtable/reviews/)

Ease of use

4.4

Functionality

4.5

Value for money

4.5

Customer support

4.4

User satisfaction

4.7

User reviews[3,057](https://www.capterra.com/p/130182/Zapier/reviews/)

Ease of use

4.3

Functionality

4.6

Value for money

4.3

Customer support

4.3

Price starts from

Price starts from

$20Per User, Per Month

-   Free version
-   Free trial

Price starts from

$29.99Usage Based, Per Month

-   Free version
-   Free trial

Best for

Best for

For companies looking to build scalable, flexible no-code apps with AI to power their business.

Best for

Small and mid-sized businesses. Zapier helps business owners, marketers, IT professionals, operations professionals, and more unlock the power of automation.

## User reviews

Pros & cons

Dana K.

Broker

> "I have created Bases that run my business, create invoices, track my continuing education credits, budget, CRM's, organize my home, etc. If it can go in a..."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___7127901)

Cristiano F.

Consultant

> "There’s no simple, native way to move a full schema (tables, fields, relationships) between workspaces or to back it up, so you often end up recreating the structure..."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___7130412)

Liv P.

Analyst

> "Its automation features allow teams to efficiently communicate updates to key stakeholders, reducing administrative work for project managers while keeping the..."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___7175360)

CF

Cassandra F.

Operations Manager

> "I paid the price by losing important data after I deleted info from one view not understanding it deletes it from every view in that sheet."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___7158467)

Cristiano F.

Consultant

> "I love how you can switch between different views (grid, calendar, gallery, kanban) and build simple interfaces on top of your data, which makes everyday work feel..."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___7130412)

CI

Chimdira I.

Legal operations Associate

> "It has glitches alot, sometimes there are bugs that go unfixed for a while which can be confusing for me that relies on its data to gauge my performance"

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6855475)

VR

Verified Reviewer

Associate Director, Evaluation

> "The fact that it can be used as a no- or low-code tool makes it easily adoptable. And, with the right architecture, automations, and even scripts, it can become a..."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___7082406)

David V.

Lead Developer

> "Airtable has a lot of flexibility, but for a smaller team like ours, it just didn't fit our use case."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___7085458)

FJ

Francesca J.

Manager

> "It works like a spreadsheet but has the structure of a database, which makes it simple to track and manage different types of data in one place."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___7113320)

Paolo V.

product and yacht design

> "Did not help much with organizing technologies, materials, or projects in a meaningful way."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___7176833)

VR

Verified Reviewer

Associate Director, Evaluation

> "As a relational database, it allows organizations to store large amounts of dynamic data in organized, reliable ways."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___7082406)

VR

Verified Reviewer

Marketing

> "Tech team is only available via email and there is a clear language barrier causing issues in communicating programs and finding solutions."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6865885)

AB

Andy B.

Marketing Consultant

> "It allows us to integrate all of our types of data and functions into one place, making it much more powerful."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___7102452)

Paolo V.

product and yacht design

> "Not flexible enough for deeper analysis or customized organization."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___7176833)

FJ

Francesca J.

Manager

> "I also like how customizable it is—you can create views, filters, and layouts that make the information easier to understand and work with."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___7113320)

David V.

Lead Developer

> "For about half our team, the learning curve was just too steep and ultimately led us to use other project management tools."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___7085458)

CR

Clara R.

QA Manager

> "It is a flexible and visual tool for task and project management, in my QA team it boosts collaboration and helps teams stay organized efficiently."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___7018027)

JE

Jeffrey E.

Software Developer

> "There seems to be an ease in over engineering the entire system and subsequently no one will know how to use the system as we’ve created it to be too complex due to..."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___7054499)

CF

Cassandra F.

Operations Manager

> "What makes it so valuable is the balance between flexibility and structure as it handles heaps of data while still being approachable for everyday users."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___7158467)

VR

Verified Reviewer

Marketing

> "They are not proactive and actual blame the client for their lack of skilled account managers. When issues are escalated to senior leadership you are met with blame..."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6865885)

YC

Ying C.

Scientist II

> "The iOS mobile application enables me to manage tasks and collaborate on projects with colleagues across all departments."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6884784)

AS

Andrew S.

Lawyer

> "Also, the guide that displays templates is not very useful if you don't intend to make a page about finance, hiring or managing teams."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6573760)

RS

Rex S.

Quality Assurance

> "All files are being stored in a safest way possible and also the email notifications does his work which is why I used it frequently."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___7125896)

Paolo V.

product and yacht design

> "Felt more like a table generator than a full workflow tool."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___7176833)

CI

Chimdira I.

Legal operations Associate

> "It is awesome, i work in a target based job and it updates my performance every ten minutes which is awesome, I can also easily assign myself work"

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6855475)

JN

Josh N.

Realtor

> "Another complaint I have about this is that it has a limitation on the size of the attached files for each base."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6524435)

Liv P.

Analyst

> "Airtable is an excellent tool for project and task management because it presents information in a way that is easy to understand, visualize, and follow."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___7175360)

KA

Kimberly A.

Pharmacist

> "Gotta switch from one view to another could slow down workflow and unable to show all content at board."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6793144)

PB

Philip B.

Founder

> "Airtable helps me manage email lists, campaigns, projects, and research."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___7160571)

Tichaona Redemptor R.

Chief information officer

> "Scalability: Airtable has some limits on the number of records, fields, views, and attachments per base, which can affect the performance and functionality of large..."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6174090)

Cristiano F.

Consultant

> "What I like most about Airtable is the user experience: the interface feels modern, clean, and very visual, so it’s easy to understand even for non‑technical users."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___7130412)

Sean N.

LX and Technology Manager

> "It's also pretty expensive, especially when you often have people who need access who aren't on your team."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___7066990)

MS

Mercedes S.

social operations

> "Building robust editorial calendars, content tracking, and publishing."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___7092065)

MP

Matteo P.

Graphic Designer

> "Also, the interface can feel a bit overwhelming when setting up more complex workflows."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6557040)

EC

Emanuel C.

Author

> "Airtable makes it easy for us to stay organized with our production timelines, interviews, and media assets in a way that feels visual and flexible. And I like that..."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6800144)

Yolanda P.

Industrial Internet Software Engineer

> "Airtable doesn't outperform when it comes to document length, and maintenance isn't also easy. When copying and pasting data from Excel to Airtable, the data may..."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___4918625)

KA

KT A.

Librarian

> "We use Airtable to keep track of everything from our internal purchases to our vendor contacts tied to those purchases - it makes life 10x easier when everything is..."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6472858)

MV

Marian V.

Community Manager

> "It is not the cheapest option, and also is hard to manage a lot of projects, but the pros are more than the cons."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6798170)

JN

Josh N.

Realtor

> "The implementation of Airtable in my work environment maintains easy collaboration between work teams, it has allowed me to develop creativity by being able to..."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6524435)

MI

Maria I.

Managing Director

> "access can sometimes be hard to grant- creating collaborative views is not intuitive"

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6777261)

RG

Rafael G.

Analyst

> "It also allows you to build forms that will populate the data in their version of spreadsheet, which is highly powerful and supports some cool features, such as..."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6509938)

RH

Ryan H.

Social Media Manager

> "Compared to using a computer, checking something quickly on my phone can be a little painful sometimes."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6740739)

KK

Kelvin K.

Web Developer

> "Airtable allocates a comprehensive set of capabilities ranging from resource management, project collaboration, file sharing to project management in one central..."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6733612)

CL

Carissa L.

Marketing and sales manager

> "I thought there was quite a bit of a learning curve and it was harder for some of our team members to get going than others and I think there is still quite a bit..."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6829313)

VR

Verified Reviewer

VP Marketing

> "Overall, it was a usefull tool that helped us manage and monitor various projects, speadsheets, and more"

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___7179451)

DH

David H.

Operations Manager

> "User level security permissions on base tables are lacking. "

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6544723)

JN

Josh N.

Realtor

> "Also, its mobile application is very complete, it is quite useful when at specific times we need to do something in the projects and only have a smartphone..."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6524435)

KG

Katie G.

Quality Manager

> "They expect users to be able to solve their own problems via the community discussion boards and less-than-sufficient/often outdated self help articles/pages. If..."

[See full review](https://www.capterra.com/p/146652/Airtable/#SoftwareAdvice___5071019)

TM

Tracy M.

BIM Manager

> "Personally, I use it to keep track of my tax lien purchases, and in my current job, it helps me keep my projects organized and me on task."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6701123)

SL

Stephanie L.

CEO

> "It can be a little confusing for users who are uploading to see their files"

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6591171)

KG

Khaled G.

Software Engineer

> "We use Airtable to track marketing campaigns, manage content calendars, organize customer data, and streamline our onboarding process."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6591958)

JS

Justin S.

Director

> "The interface functionality is very basic with many bugs."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6770092)

Abdulrahman M.

Managing Director

> "It combines the power of a database with the simplicity of a spreadsheet, allowing for customized workflows, data organization, and collaboration."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6547747)

DO

Darlington O.

Senior Associate

> "Exporting data can be cumbersome and not intuitive."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6841805)

JN

Josh N.

Realtor

> "It allows the visualization of projects in different ways, this flexibility helps us to make management easier depending on the preferences of each user in how they..."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6524435)

JI

Jamar I.

Project manager

> "I didn't like their concept of work spaces and I found it quite limiting,becuase organisations have to pay per user,per upgraded workspace and this unnecessarily..."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___5000897)

Liv P.

Analyst

> "I believe that if their support team were able to give better advice on how to fix simple issues, ie: having a quick call to discuss, a lot of my troubles would have..."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___7175360)

Duncan C.

Content Strategist

> "Overall, Airtable is an excellent tool. If I was being picky, the two negatives that have stood out to me are the pricing (it gets quite expensive if you have..."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6044666)

SP

Samantha P.

Certified Automation Service Provider™

> "It allows me to create beautiful dashboards for clients, quickly see my data and collect information with ease."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6678753)

VR

Verified Reviewer

Lead Enigineer

> "To create grid view is become difficult to understand."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6689361)

KS

Keith S.

Co-Founder and Chief Executive Officer

> "I was impressed with how well the AI tool build off of my initial prompt and created a proper starting point for me, it also looked fairly good."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___7135840)

ES

Emilee S.

Program Manager

> "Creating new tables/labels can be somewhat confusing."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6772590)

Dana K.

Broker

> "It is the one piece of software that I don't even think twice about renewing. And now that they have integrated AI into its capabilities, I'm even more excited to..."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___7127901)

AH

Andrew H.

Software Developer

> "The downside is when I need to pay."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___7057941)

Sean N.

LX and Technology Manager

> "It's extremely feature rich, integrates very well with other software and services, and it can be used as your central hub for all work."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___7066990)

IG

Ivy G.

Technology Development Field Intern

> "At first I had issues with customer support delays, but they fixed that."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6665099)

KA

Kimberly A.

Pharmacist

> "Airtable is a breeze software for my stocks trackings and helps me categorize my available products."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6793144)

DP

Denis P.

Executive Director

> "Then I go through my dashboard, and I have to figure out the difference between Workspaces, Interfaces, Bases. If you create the wrong thing in the wrong place, you..."

[See full review](https://www.capterra.com/p/146652/Airtable/#GetApp___4928905)

CR

Clara R.

QA Manager

> "It is great for team collaboration and project tracking, intuitive interface, though pricing and advanced reporting are considerations."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___7018027)

VR

Verified Reviewer

Paid User Acquisition Specialist

> "It limits a lot of the features to PC, and you can't do much more than basic editing on mobile."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___4944250)

EC

Emanuel C.

Author

> "It’s helped us organize our documentary projects so that deadlines, team responsibilities and content pieces are all linked and available to all."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6800144)

RG

Ron G.

Senior Project Manager

> "Initial setup and onboarding is a little confusing without proper training."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6471331)

JN

Josh N.

Realtor

> "It is not necessary to have deep knowledge of this type of platform, despite the fact that it has a learning curve, the interface makes the work much simpler than it..."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6524435)

JM

Jenn M.

Consultant

> "When there is a large data set, X and Y axis headers are condensed in a totally unusable way."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___5065838)

YC

Ying C.

Scientist II

> "Overall experience with Airtable has been decent - some of the benefits that I relish are such as automating time tracking processes and project coordination."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6884784)

MO

Meghann O.

Customer Success Manager

> "I am not overly familiar with the search functionality."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6581065)

VR

Verified Reviewer

Senior Program Manager

> "The design was intuitive to use- a coworker was able to show me quickly how to import data from Excel into Airtable and format it, then pull it out as a PDF."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6845995)

VR

Verified Reviewer

Marketing

> "Financial processes are a mess."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6865885)

SB

Sabre B.

Systems Strategist

> "It’s very powerful and I use it to help track my clients etc"

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___7120392)

BO

Babatunde O.

SEO Marketer

> "Airtable is both pricey and complex to set up."

[See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6792354)

[View Reviews](https://www.capterra.com/p/146652/Airtable/reviews/)

FH

Faith H.

Sales Opps

> "Zapier software has enabled me to give better support to my sales team by helping me link mutiple softwares and ensure consistent and correct information is avalible..."

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___7103773)

DM

Donnie M.

Chief Revenue Officer

> "The CSV parser will only parse 50K records and since the lookup table only holds 100K entries, it completely messes up our Asset file imports."

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___7165194)

Kartikeya G.

Property Manager

> "It’s straightforward to build basic Zaps off common triggers (new email, new row, new form entry, etc.), and we appreciate being able to start from prebuilt templates..."

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___7133211)

John C.

Founder

> "Unreliability veiled through ease-of-use, and byzantine permissions settings that make it difficult to complete integrations sometimes when paired with 2auth related..."

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___7112365)

BB

Bonnie B.

Digital Systems Manager

> "As a result of Zapier's automations and integrations, we've been able to ease busy work for a number of our staff, tackle new projects more quickly, and continue to..."

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___7167760)

VB

Victor B.

Digital Operations Manager

> "Also, data manipulation and API solutions can be complex, even though they are relatively straightforward for simple 2 - 3 step automation, they can become cumbersome..."

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___7013231)

Tony U.

Head of Growth

> "As Head of Growth, I rely on it to keep our acquisition data flowing cleanly between ad platforms, CRMs, and analytics tools without engineering dependency."

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___7147662)

MM

Michelle M.

Owner

> "Even simple automations feel overwhelming to them, and the interface isn’t very beginner-friendly. When workflows get more advanced, the learning curve becomes even..."

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___7048886)

Tony U.

Head of Growth

> "The visual Zap builder is genuinely accessible, which means I can spin up a working automation in 10–15 minutes without pulling an engineer in."

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___7147662)

BB

Bonnie B.

Digital Systems Manager

> "Honestly, the only thing we don't love about Zapier is the lack of a good SharePoint connector, but I believe that has far more to do with Microsoft limiting that..."

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___7167760)

Kartikeya G.

Property Manager

> "The biggest pros are the huge integration library, the no‑code editor, and the reliability for simple workflows."

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___7133211)

PG

Patricia G.

Customer Service Lead

> "Debugging specific errors when a connection fails is often confusing for people with little or no experience with network technologies."

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___7079844)

AG

Anna G.

Digital Marketing Manager

> "I mostly use it for CRM integrations, like automatically updating contact records and triggering follow-ups, and it works reliably."

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___6874867)

DR

Daniel R.

Product Manager

> "Pricing is based on TASKS, so if you make complex workflows (like in N8N) it can be very pricey, as each zap can consume a lot of tasks."

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___7012490)

HA

Hayley A.

Marketing Manager

> "Using Zapier has made me feel more confident in my technical abilities and encouraged me to simplify my workflows myself, rather than reaching out to technical teams..."

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___7127206)

JN

Josh N.

Realtor

> "The integration is a bit complicated at first, because it requires going through the steep learning curve that Zapier has, since without the proper knowledge, a bad..."

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___6524442)

KK

Kevin K.

Marketing Manager

> "We use it to connect marketing, reporting, and communication tools like Google Workspace, Klaviyo, and internal systems."

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___7015093)

YA

Yasser A.

Graphic Designer

> "Solving those problems can take more time than I would prefer and the error messages aren't always obvious to the non-technical user that I am."

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___7160412)

MS

Michael S.

Marketing Manager

> "The interface is simple and it supports many integrations, which helps save a lot of time and improves workflow."

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___7110065)

IS

Ignacio S.

Real Estate Agent

> "Bugs and inadequate client assistance from teams sometimes stifle processes, particularly when combining several property management software involves technical..."

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___7019919)

Adrian P.

CEO

> "The multi-step Zaps allow for sophisticated automation that saves me hours of manual data entry every week."

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___7071838)

BM

Brandon M.

General Manager

> "Zapier sometimes will not categorize the leads properly depending on the lead source. But I think it's less of an issue with Zapier and more of an issue with the lead..."

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___7014578)

EP

Eric P.

ERP Supervisor

> "The number of pre-built integrations is vast, and it's actually quite smooth for smaller teams (like ours) with multiple things going on."

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___7166316)

PG

Patricia G.

Customer Service Lead

> "The cost can increase if you are going to do complex, multi-step automation."

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___7079844)

CL

Caitlin L.

Website Owner

> "I love that it automates repetitive tasks, saving me tons of time and allowing me to work on other tasks and it also integrates super easily with tons of different apps..."

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___6593860)

KS

Keith S.

Co-Founder and Chief Executive Officer

> "Prior to finding this software my sales tools were not communicating with each other and I had to do everything by hand."

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___7117401)

JN

Josh N.

Realtor

> "This tool makes it easier for me to optimize my workflow since I can connect multiple tools from different platforms in a very simple way since Zapier has a complete..."

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___6524442)

Aaron G.

Membership and Development Director

> "I currently only use the free tier and it does not allow for more than one step to be utilized per Zap."

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___6853586)

VR

Verified Reviewer

Sr. People Ops

> "It also has a community that helped me debug issues when I encountered them, as well as the client support team that has always remained attentive to solving my..."

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___7037187)

AB

Ali B.

Owner

> "I have had issues with software API blocking Zap's effectiveness."

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___7161268)

JN

Josh N.

Realtor

> "I can create automations both by data entry as well as by a scheduled date and time that are executed at the time I want, with this I make sure that everything is done..."

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___6524442)

NR

Nuria R.

Community Manager

> "Some triggers fail when I rename a file or tweak settings, so I end up on a pricier plan to keep all my Zaps running"

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___6805112)

JN

Josh N.

Realtor

> "It also has an advanced way of optimizing integrations since it has a developer mode in which through code I can be more specific with the tasks I want to automate, so..."

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___6524442)

KK

Kevin K.

Marketing Manager

> "Debugging complex automations can be tricky, and there can be slight delays in running tasks."

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___7015093)

Samuel K.

Ceo

> "Zappier is a powerful tool that has greatly helped me streamline my workflows and the automation feature has greatly freed our Salesforce by over 90%."

[See full review](https://www.capterra.com/p/130182/Zapier/#GetApp___6418635)

KC

Katherine C.

Chief Operations and Finance Officer

> "Changing automations was a pain when we had a change in staff and ownership of zaps needed to be adjusted."

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___7032881)

Sahil K.

Quality Assurance Lead

> "It allows us to automate busywork, ensuring my data is seamlessly integrated across multiple platforms and that my backend processes run effortlessly."

[See full review](https://www.capterra.com/p/130182/Zapier/#GetApp___6629067)

JM

Jim M.

National Sales Director

> "It's expensive and sometimes difficult to integrate when I don't understand very clearly how the application can be used. And also the implementation portion."

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___6853971)

MS

Michael S.

Marketing Manager

> "It helps connect multiple apps and automate repetitive tasks without coding."

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___7110065)

Nicholas B.

MD

> "While the platform is powerful, pricing can become expensive as usage grows, granted when we’ve messed up and built costly"

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___7013814)

BF

Britany F.

Office Manager

> "I was successfully able to automate many processes and connect multiple apps together using zapier including Gmail, Quickbase, Google Calendar, and QuickBooks"

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___6737867)

RV

Ravi V.

Quality Adviser

> "It is bit expensive and when you start multi step zaps or if you require higher limits."

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___7028975)

Adrian P.

CEO

> "It acts as the universal translator for our tech stack, connecting virtually any app I use without requiring a single line of code."

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___7071838)

RH

Ryan H.

Creative Manager

> "Setting up form submissions from Squarespace into Hubspot can be tedious if you are inexperienced. And not being able to use Webhooks without a paid plan is a bit..."

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___6796384)

YA

Yasser A.

Graphic Designer

> "This frees up my time for design and client needs so that I can focus on what I love doing."

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___7160412)

LB

Lauren B.

Lead Content Creator

> "Unless you have a heavy recurring task load, such as completing forms on spreadsheets or signing documents on sites, it's not worth using."

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___6778572)

BW

Bridget W.

CEO Marketing Consultant

> "What I like most about Zapier is the ability to connect software without being a developer or relying upon the SaaS products themselves having native integrations."

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___7047247)

HM

Homan M.

Co-founder

> "In particular, an agent named \[sensitive content hidden\] did a subpar job handling our concerns."

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___7155421)

Ederson V.

Systems Engineer

> "I've had very specific projects where I have to integrate two or more apps and when I look in Zapier, they already have a way to integrate them, this saves me from..."

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___6628452)

AG

Anna G.

Digital Marketing Manager

> "The user interface is pretty slow and not the easiest to get around, and some features like certain zaps need a paid plan."

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___6874867)

TA

Tim A.

Strategic Operations Director

> "It allowed us to automate our data transfers, reporting, and reminders."

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___6860560)

AR

Alec R.

Owner

> "I get reports about errors in certain Zaps, but I don't receive specific details about what the actual errors are, or how to fix them."

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___6780479)

SH

Spencer H.

Software Developer

> "Zapier has made it simple to automate tasks between software that normally don’t talk to each other."

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___7172158)

JP

Jonathan P.

CEO

> "It works for most cases, but I could not make it work to automate replies to comments on my Instagram ads"

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___6456127)

AB

Ali B.

Owner

> "Zapier makes it easy to create custom automations that solve complex problems cost effectively!"

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___7161268)

PM

Pavel M.

Product Manager

> "Terrible customer support, misleading plans features, huimliating cimmuncation and ojectionable refund policy"

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___6755070)

RM

Rene M.

VP of Operations

> "It has allowed me to manage and integrate my CRMs which has reduced double work significantly."

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___6884372)

Faiz A.

Research Assistant

> "The “pro” features are expensive for a student."

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___7079320)

VR

Verified Reviewer

IT Administrator

> "The broad range of integration capabilities is what makes this service so important."

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___7127743)

BO

Babatunde O.

SEO Marketer

> "Just like other automation apps it gets pricey when you connect too many apps and you need to keep triggers online."

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___6791372)

Nicholas B.

MD

> "It has improved efficiency across pretty much every team now, enabling us to scale processes without increasing overhead."

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___7013814)

KW

Kirsten W.

Head of Customer Success

> "Sometimes the zaps turn off unexpectedly or break easily when you change one thing and it can be a little annoying to go back and fix them."

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___6685132)

ZG

Zohreh G.

Senior Product Researcher

> "I like Zappier because it excels at automating workflows between different apps, saving time and reducing manual tasks."

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___6549139)

DS

Dipak S.

Sr. Developer

> "Certain users may find that the free plan does not provide enough functionality, and they will need to upgrade to fully use the service."

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___6416447)

BM

Brandon M.

General Manager

> "Zapier allows my leads to come in and be automatically added into my CRM system."

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___7014578)

CB

Christoph B.

COO

> "This limits the level of complexity for which it can be used."

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___7042548)

Samuel A.

Digital marketing manager

> "Zapier is a game changer for me in automation process across many apps for the type of complex marketing I do everyday with very less technicality required, I strongly..."

[See full review](https://www.capterra.com/p/130182/Zapier/#GetApp___6685100)

VR

Verified Reviewer

Python developer

> "Zapier software include limitations in customization, dependence on internet connectivity, limited app integrations, potential need for a paid plan, and security..."

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___6208470)

DS

Dave S.

Marketing Assistant

> "It has allowed non developer skilled people within our team to be able to integrate two of our most important platforms together seamlessly."

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___6588457)

Paula G.

Engineering Project Manager

> "Some app endpoints are quite restrictive, requiring you to construct a Zap for each piece or account you wish to automate; for those automations, we still have to write..."

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___4966993)

TN

Tim N.

Owner

> "Zapier is a really neat tool to automate workflows and create reminders that trigger when I need the to."

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___6813658)

SS

Sierra S.

Admin

> "My manager and I spent about a week getting everything configured, and we found it wasn’t very intuitive at first."

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___7065915)

BndL

Bénédicte L.

CEO

> "the platform is very comprehensive, enabling you to create both very simple automations and very advanced scenarios if you know enough about them"

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___6655295)

SZ

Samantha Z.

Director of Operations

> "The programs I needed to connect are not available on Zapier."

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___7065816)

ZG

Zohreh G.

Senior Product Researcher

> "It supports a wide range of integrations and I like the fact that you can create automations based on various triggers."

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___6549139)

VR

Verified Reviewer

Sales Consultant

> "For small businesses or individuals, the free plan feels restrictive with limited tasks and features."

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___6624605)

Tony U.

Head of Growth

> "I'd recommend it to any growth or marketing operator who needs to move quickly — just keep an eye on task usage as you grow."

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___7147662)

RF

Ritchie F.

Producer

> "Zapier disconnects without clear notice and it can delay things as we didn't know anything was wrong."

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___6572177)

NA

Naveenprabhu A.

Digital Marketer

> "It helps streamline my marketing processes, like lead management and email follow-ups, without needing technical skills."

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___6588191)

Ashley G.

Owner of Digital Ash Agency

> "It is complicated to learn and set-up. Since it is capable of doing so much, there is a lot that can go wrong."

[See full review](https://www.capterra.com/p/130182/Zapier/#Capterra___7035488)

[View Reviews](https://www.capterra.com/p/130182/Zapier/reviews/)

## User interface

4.65 (2,238)

[Zapier](https://www.capterra.com/p/130182/Zapier/)

4.66 (3,057)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

Access Controls/Permissions

207

Important

Activity Dashboard

150

Important

Activity Tracking

120

Important

Airtable

Top features

32/36

-   Access Controls/Permissions
-   Activity Dashboard
-   Activity Tracking
-   AI Copilot
-   Alerts/Notifications
-   API
-   Approval Process Control
-   Business Process Automation
-   Calendar Management
-   Collaboration Tools
-   Commenting/Notes
-   Compliance Tracking
-   Customizable Dashboard
-   Customizable Fields
-   Customizable Reports
-   Data Import/Export
-   Document Management
-   Drag & Drop
-   Email Management
-   Forms Management
-   Generative AI
-   Graphical Workflow Editor
-   Mobile Access
-   Monitoring
-   No-Code
-   Progress Tracking
-   Project Workflow
-   Real-Time Data
-   Reporting/Analytics
-   Role-Based Permissions
-   Rules-Based Workflow
-   Search/Filter
-   Task Management
-   Template Management
-   Third-Party Integrations
-   Workflow Configuration

[See all features](https://www.capterra.com/p/146652/Airtable/#features)

Zapier

14/36

-   Access Controls/Permissions
-   Activity Dashboard
-   Activity Tracking
-   AI Copilot
-   Alerts/Notifications
-   API
-   Approval Process Control
-   Business Process Automation
-   Calendar Management
-   Collaboration Tools
-   Commenting/Notes
-   Compliance Tracking
-   Customizable Dashboard
-   Customizable Fields
-   Customizable Reports
-   Data Import/Export
-   Document Management
-   Drag & Drop
-   Email Management
-   Forms Management
-   Generative AI
-   Graphical Workflow Editor
-   Mobile Access
-   Monitoring
-   No-Code
-   Progress Tracking
-   Project Workflow
-   Real-Time Data
-   Reporting/Analytics
-   Role-Based Permissions
-   Rules-Based Workflow
-   Search/Filter
-   Task Management
-   Template Management
-   Third-Party Integrations
-   Workflow Configuration

[See all features](https://www.capterra.com/p/130182/Zapier/#features)

### Recognition

Airtable is recognized as a top-rated tool in 2 Capterra Shortlist reports

Zapier is recognized as a top-rated tool in 4 Capterra Shortlist reports

### Deployment & support

Airtable

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Zapier

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Airtable

-   By Airtable
-   Located in United States
-   Founded in 2013

Zapier

-   By Zapier
-   Located in United States
-   Founded in 2011

## Popular Comparisons

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[Airtable](https://www.capterra.com/p/146652/Airtable/)[4.65 (2,238)](https://www.capterra.com/p/146652/Airtable/reviews/)

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[Airtable](https://www.capterra.com/p/146652/Airtable/)[4.65 (2,238)](https://www.capterra.com/p/146652/Airtable/reviews/)

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4.4

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[View full comparison](https://www.capterra.com/compare/146652-184581/Airtable-vs-Asana-PM)

[Zapier](https://www.capterra.com/p/130182/Zapier/)[4.66 (3,057)](https://www.capterra.com/p/130182/Zapier/reviews/)

vs

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$29.99/month

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4.3

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[View full comparison](https://www.capterra.com/compare/19319-130182/JIRA-vs-Zapier)

[Airtable](https://www.capterra.com/p/146652/Airtable/)[4.65 (2,238)](https://www.capterra.com/p/146652/Airtable/reviews/)

vs

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[View full comparison](https://www.capterra.com/compare/146652-147657/Airtable-vs-monday-com)

[Zapier](https://www.capterra.com/p/130182/Zapier/)[4.66 (3,057)](https://www.capterra.com/p/130182/Zapier/reviews/)

vs

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$29.99/month

Price

$10.99/month

4.6

Features

4.4

4.3

Ease of Use

4.4

[View full comparison](https://www.capterra.com/compare/130182-184581/Zapier-vs-Asana-PM)

[Airtable](https://www.capterra.com/p/146652/Airtable/)[4.65 (2,238)](https://www.capterra.com/p/146652/Airtable/reviews/)

vs

[Trello](https://www.capterra.com/p/211559/Trello/)[4.53 (23,558)](https://www.capterra.com/p/211559/Trello/reviews/)

$20/month

Price

$5/month

4.5

Features

4.3

4.4

Ease of Use

4.5

[View full comparison](https://www.capterra.com/compare/146652-211559/Airtable-vs-Trello)

[Zapier](https://www.capterra.com/p/130182/Zapier/)[4.66 (3,057)](https://www.capterra.com/p/130182/Zapier/reviews/)

vs

[Trello](https://www.capterra.com/p/211559/Trello/)[4.53 (23,558)](https://www.capterra.com/p/211559/Trello/reviews/)

$29.99/month

Price

$5/month

4.6

Features

4.3

4.3

Ease of Use

4.5

[View full comparison](https://www.capterra.com/compare/130182-211559/Zapier-vs-Trello)

[Airtable](https://www.capterra.com/p/146652/Airtable/)[4.65 (2,238)](https://www.capterra.com/p/146652/Airtable/reviews/)

vs

[ClickUp](https://www.capterra.com/p/158833/ClickUp/)[4.63 (4,604)](https://www.capterra.com/p/158833/ClickUp/reviews/)

$20/month

Price

$10/month

4.5

Features

4.6

4.4

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/146652-158833/Airtable-vs-ClickUp)

[Zapier](https://www.capterra.com/p/130182/Zapier/)[4.66 (3,057)](https://www.capterra.com/p/130182/Zapier/reviews/)

vs

[Wrike](https://www.capterra.com/p/76113/Wrike/)[4.37 (3,023)](https://www.capterra.com/p/76113/Wrike/reviews/)

$29.99/month

Price

$10/month

4.6

Features

4.3

4.3

Ease of Use

4.2

[View full comparison](https://www.capterra.com/compare/76113-130182/Wrike-vs-Zapier)