# Compare LeadSquared vs lemlist 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare LeadSquared and lemlist based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/130199-173776/LeadSquared-vs-lemlist

---

# LeadSquared vs lemlist Features and Cost Comparison

Last updated March 13th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

LeadSquaredlemlist2/4 selected

[LeadSquared](https://www.capterra.com/p/130199/LeadSquared/)[4.3 (167)](https://www.capterra.com/p/130199/LeadSquared/reviews/)

[lemlist](https://www.capterra.com/p/173776/lemlist/)[4.6 (387)](https://www.capterra.com/p/173776/lemlist/reviews/)

[## LeadSquared](https://www.capterra.com/p/130199/LeadSquared/)[4.3 (167)](https://www.capterra.com/p/130199/LeadSquared/reviews/)

Starting Price

Contact vendor

Value-for-Money

4.2

Functionality

4.2

Ease of Use

4.3

Customer Service

4.3

Reviews Sentiment

Based on [167 reviews](#user-reviews)

Positive

144

Neutral

15

Negative

8

[## lemlist](https://www.capterra.com/p/173776/lemlist/)[4.6 (387)](https://www.capterra.com/p/173776/lemlist/reviews/)

Starting Price

$55.00/month

Value-for-Money

4.6

Functionality

4.4

Ease of Use

4.5

Customer Service

4.6

Reviews Sentiment

Based on [387 reviews](#user-reviews)

Positive

357

Neutral

18

Negative

12

## Send this comparison chart to my inbox

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## Summary

* * *

Key features rated by users

Features selected based on 14,181 reviews from email marketing software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

\--%Fit

Missing features

Not enough reviews

Feature ratings

Email Campaign Management

2.8

Campaign Scheduling

\--

Newsletter Management

NA

Email Tracking

\--

Customizable Branding

\--

\--%Fit

Missing features

Not enough reviews

Feature ratings

Email Campaign Management

4.3

Campaign Scheduling

4.8

Newsletter Management

NA

Email Tracking

4.0

Customizable Branding

4.0

User satisfaction

User satisfaction

4.3

User reviews[167](https://www.capterra.com/p/130199/LeadSquared/reviews/)

Ease of use

4.3

Functionality

4.2

Value for money

4.2

Customer support

4.3

User satisfaction

4.6

User reviews[387](https://www.capterra.com/p/173776/lemlist/reviews/)

Ease of use

4.5

Functionality

4.4

Value for money

4.6

Customer support

4.6

Price starts from

Price starts from

\--

-   Free version
-   Free trial

Price starts from

$55Per User, Per Month

-   Free version
-   Free trial

Best for

Best for

LeadSquared is used by 2000+ education, healthcare, financial services, IT services, real estate, tech marketplaces, and other high-volume B2C businesses to improve their sales efficiency.

Best for

Sales teams of all sizes, startups, lead generation agencies, entrepreneurs, and founders use lemlist to grow profitable businesses and increase revenue.

## User reviews

Pros & cons

SY

Shikha Y.

Business Development Associate

> "My overall experience with LeadSquared has been positive—it’s easy to use, helps streamline lead management, and improves..."

[See full review](https://www.capterra.com/p/130199/LeadSquared/#Capterra___7116388)

JM

Jahnavi M.

Counsellor

> "Call quality was not good, we will not receive verified leads more"

[See full review](https://www.capterra.com/p/130199/LeadSquared/#Capterra___6555673)

MN

Mayank N.

Executive

> "Purely satisfied using the LeadSquared when it comes on customization, integrates with various tools, and provides..."

[See full review](https://www.capterra.com/p/130199/LeadSquared/#Capterra___6633057)

BH

Bryan H.

Operations manager

> "The system would send out appointment reminders with the wrong time and that happened more than once even after i told..."

[See full review](https://www.capterra.com/p/130199/LeadSquared/#Capterra___5097975)

MN

Mayank N.

Executive

> "It also offers high customization, integrates with various tools, and provides detailed reporting and analytics."

[See full review](https://www.capterra.com/p/130199/LeadSquared/#Capterra___6633057)

Abel A.

Agent

> "the installation process took longer than expected and also lacked self-customization options"

[See full review](https://www.capterra.com/p/130199/LeadSquared/#Capterra___5075260)

VR

Verified Reviewer

Associate Product Manager

> "A variety of features like forms/automations/processes facilitate lead tracking and boost sales."

[See full review](https://www.capterra.com/p/130199/LeadSquared/#Capterra___6571999)

Altaf K.

Zonal Business Head

> "Their customer service is abysmal, showing a lack of concern for the issues we faced."

[See full review](https://www.capterra.com/p/130199/LeadSquared/#Capterra___6284926)

VR

Verified Reviewer

Director of Marketing

> "I love that the system is completely (for the most part) customizable to our needs, from the reporting to where buttons..."

[See full review](https://www.capterra.com/p/130199/LeadSquared/#Capterra___6234081)

FS

Faizan S.

Real Estate

> "we have paid but its still we can not use it and leads we upload to work all gone."

[See full review](https://www.capterra.com/p/130199/LeadSquared/#Capterra___6086226)

Ramnaresh Y.

Academic Counselor

> "The platform also provides mobile access and strong customer support."

[See full review](https://www.capterra.com/p/130199/LeadSquared/#Capterra___6694567)

BH

Bryan H.

Operations manager

> "Was told many times that things were in development but never made the date that they were supposed to be finished."

[See full review](https://www.capterra.com/p/130199/LeadSquared/#Capterra___5097975)

Ramnaresh Y.

Academic Counselor

> "It's great for businesses looking to streamline their lead generation and sales processes."

[See full review](https://www.capterra.com/p/130199/LeadSquared/#Capterra___6694567)

BH

Bryan H.

Operations manager

> "Too many issues and broken promises during the sales process."

[See full review](https://www.capterra.com/p/130199/LeadSquared/#Capterra___5097975)

Abel A.

Agent

> "the beginning of using this software was a little difficult for me but in the long run I found it easier to follow my..."

[See full review](https://www.capterra.com/p/130199/LeadSquared/#Capterra___5075260)

RM

Rajesh M.

VP Finance & Accounts

> "Now, that the price has been reduce). As the Billing & Ticketing solution is not provided the work process has become more..."

[See full review](https://www.capterra.com/p/130199/LeadSquared/#Capterra___3675247)

VR

Verified Reviewer

Associate Product Manager

> "Very effective lead and activity management."

[See full review](https://www.capterra.com/p/130199/LeadSquared/#Capterra___6571999)

BH

Bryan H.

Operations manager

> "I had many issues and upper management didnt respond."

[See full review](https://www.capterra.com/p/130199/LeadSquared/#Capterra___5097975)

VR

Verified Reviewer

Senior Data Analyst

> "Zoho Creator also has powerful reporting and analytics capabilities, a wide range of integrations, and the ability to..."

[See full review](https://www.capterra.com/p/130199/LeadSquared/#Capterra___4638237)

BH

Bryan H.

Operations manager

> "Asking for help was hard to get things corrected."

[See full review](https://www.capterra.com/p/130199/LeadSquared/#Capterra___5097975)

VR

Verified Reviewer

CTO

> "The best thing that I like about Lead Squared is the call tracking feature that enables me to track my Sales Teams..."

[See full review](https://www.capterra.com/p/130199/LeadSquared/#Capterra___4646772)

AS

Aditya S.

Business Development Executive

> "The CRM interface loading speed is different and it has been no improvement in the Contact center systems."

[See full review](https://www.capterra.com/p/130199/LeadSquared/#Capterra___3671184)

SS

Shailesh S.

Manager in sales

> "The most liked thing is that councellor should have to dispose properly."

[See full review](https://www.capterra.com/p/130199/LeadSquared/#Capterra___6472431)

RM

Rajesh M.

VP Finance & Accounts

> "Earlier, automation tools offered to us was bit costly which refrain us from fully atomize the work process."

[See full review](https://www.capterra.com/p/130199/LeadSquared/#Capterra___3675247)

JM

Jahnavi M.

Counsellor

> "Easy to work to filter the data, to connect"

[See full review](https://www.capterra.com/p/130199/LeadSquared/#Capterra___6555673)

MC

Mayurica C.

Chief Marketing Officer

> "There was nothing in the portal infact they were giving the excuses and trying to provide other stupid options."

[See full review](https://www.capterra.com/p/130199/LeadSquared/#SoftwareAdvice___4380932)

DV

Daphne V.

Quality Analyst

> "Automation and Forms ,Process Designers Mapping on the Correct Field How they are integrated with the User Condition it..."

[See full review](https://www.capterra.com/p/130199/LeadSquared/#Capterra___3680059)

DSS

Dr Sejal S.

Director

> "Marketing teams support is very very poor to retain old customer, needs to be improved."

[See full review](https://www.capterra.com/p/130199/LeadSquared/#Capterra___3678794)

JM

Jahnavi M.

Counsellor

> "Managable, easy to work, easy to apply filter & easy to sent bulk mails"

[See full review](https://www.capterra.com/p/130199/LeadSquared/#Capterra___6555673)

Altaf K.

Zonal Business Head

> "I found nothing to like about LeadSquared; my experience has been incredibly frustrating."

[See full review](https://www.capterra.com/p/130199/LeadSquared/#Capterra___6284926)

RK

Roshan K.

VP- Marketing

> "The team has helped create custom solutions where ever required and has always helped us resolve issues both in the..."

[See full review](https://www.capterra.com/p/130199/LeadSquared/#Capterra___3683584)

SS

Shari S.

Career Counselor

> "I didn't face any severe issue till now. But sometimes mobile app got to hang."

[See full review](https://www.capterra.com/p/130199/LeadSquared/#Capterra___3675843)

Abel A.

Agent

> "the beginning of using this software was a little difficult for me but in the long run I found it easier to follow my..."

[See full review](https://www.capterra.com/p/130199/LeadSquared/#Capterra___5075260)

VS

Vaishnav S.

Inside sales

> "Only call disposition is easy, remaining everything is very bad, need to improve your software performance"

[See full review](https://www.capterra.com/p/130199/LeadSquared/#Capterra___3678969)

AS

Aditya S.

Business Development Executive

> "The Dashboard feature is also one of the best features which help to get an overview per our customized layout."

[See full review](https://www.capterra.com/p/130199/LeadSquared/#Capterra___3671184)

VR

Verified Reviewer

Marketing Manager

> "Little disappointed in marketing automation capabilities."

[See full review](https://www.capterra.com/p/130199/LeadSquared/#Capterra___4247021)

AY

Akash Y.

Assistant Manager

> "Initially we struggle to implement the system in our organisation but with the help of current Account Manager it really..."

[See full review](https://www.capterra.com/p/130199/LeadSquared/#Capterra___3691991)

MS

Mahara S.

Team Lead

> "Not supportive we lower model devices."

[See full review](https://www.capterra.com/p/130199/LeadSquared/#Capterra___3842059)

Sarah F.

Chief Marketing Officer

> "We also do email marketing with the same tool and the leads capturing and nurturing can be done with simple setups."

[See full review](https://www.capterra.com/p/130199/LeadSquared/#Capterra___4399931)

PP

Preetha P.

GM-Operations

> "Report area is lil bit confusing."

[See full review](https://www.capterra.com/p/130199/LeadSquared/#Capterra___3674817)

PP

Preetha P.

GM-Operations

> "As a CC manager, I can effectively track my CC's and this plays a very important role in the growth of my company."

[See full review](https://www.capterra.com/p/130199/LeadSquared/#Capterra___3674817)

VR

Verified Reviewer

Hr

> "Is a little expensive"

[See full review](https://www.capterra.com/p/130199/LeadSquared/#Capterra___3668548)

AS

Aditya S.

Business Development Executive

> "Mostly, lead management is the best feature which helps in organizing leads and following ups in a timely manner."

[See full review](https://www.capterra.com/p/130199/LeadSquared/#Capterra___3671184)

Abhishek K.

Senior Account Manager

> "Subscription is expensive"

[See full review](https://www.capterra.com/p/130199/LeadSquared/#Capterra___3442443)

Deepa K.

Campaign Specialist

> "The process of adding and exporting leads are simple. With LeadSquared the lead flow can be effectively automated and..."

[See full review](https://www.capterra.com/p/130199/LeadSquared/#Capterra___3738427)

VR

Verified Reviewer

Director

> "Not very friendly."

[See full review](https://www.capterra.com/p/130199/LeadSquared/#Capterra___2357755)

[View Reviews](https://www.capterra.com/p/130199/LeadSquared/reviews/)

CP

Chris P.

Marketing Director

> "The application is really central to our outbound efforts and has helped us run multiple campaigns to reach target audiences..."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___5049777)

LG

Linda G.

Broker

> "Was sent two leads - one 400 miles away and another 170 miles away. Have tried for weeks to get my money back."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___6369161)

BC

Brenden C.

CTO

> "We found everything that we needed for our mail campaigns in Lemlist."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___6325086)

LG

Linda G.

Broker

> "I was promised leads in my area and it hasn't happened. "

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___6369161)

KM

Kiran M.

Owner Freelancer

> "Overall I am happy with the Lemlist and the best thing is their Lemwarm which makes my domain reputation high across my email..."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___4921161)

LG

Linda G.

Broker

> "they will not return my money. "

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___6369161)

EB

Edwin B.

CEO

> "It makes it super easy to use emails efficiently"

[See full review](https://www.capterra.com/p/173776/lemlist/#SoftwareAdvice___6350591)

WS

Wil S.

Creative Director

> "I had to make changes on HubSpot to tailor it to work with Lemlist and there is absolutely no automation interaction unless you..."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___3589705)

Jamie H.

Head of Growth

> "It’s easy to create campaigns with both email and LinkedIn automations in a simple workflow."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___6280553)

Ben F.

Founder

> "Their support is not technical and only relays what their technical people tell them, so you can never get a straight answer on..."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___6285604)

KK

Kelly K.

Marketing

> "The support is great and very responsive when I have questions."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___6648568)

WS

Wil S.

Creative Director

> "This was fixed but it took about 4 months to do it: how LONG it takes list changes to go into affect. If you for instance had 1k..."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___3589705)

ML

Mei L.

Marketing

> "Additionally, implementing and scaling dynamic media add-ins such as video thumbnails and images is effortless."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___4663447)

Ben F.

Founder

> "They refused to grandfather me in, which is their right, but they also didn't refund me for the massive pain they caused our..."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___6285604)

MD

Marc D.

Marketing Manager

> "Overall it's an awesome tool with great options and \[sensitive content hidden\] is always adding new features and support is..."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___6246421)

WS

Wil S.

Creative Director

> "I often was told whatever issue I had wasn't their responsibility to resolve or wasn't understood so my support requests would..."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___3589705)

MD

Marc D.

Marketing Manager

> "It's a really complete tool with everything you need for outreaching."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___6246421)

EG

Eli G.

Head of Marketing

> "Real focus on deliverability and staying out of spam filters which is what you want from an outreach platform, but no..."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___4720715)

ML

Mei L.

Marketing

> "The option to review before sending is especially helpful for those who want to add a highly personalized touch to their message."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___4663447)

MZ

Martin Z.

Director

> "The schedule feature doesn't even work for me."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___4827350)

DO

Daniel O.

Founder

> "very simple to usethe site is very inviting costumer service was really on point, I had issues with a few things and they..."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___4576907)

VR

Verified Reviewer

Paid User Acquisition Specialist

> "Namesly, the email validator, which costs extra for some reason"

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___4859421)

TP

Thomas P.

Director of Marketing

> "The personalization features are powerful, such as the variables on images."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___4126393)

ML

Mei L.

Marketing

> "Consequently, constructing intricate flows that direct contacts to different lists and sequences based on their actions or..."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___4663447)

VR

Verified Reviewer

Paid User Acquisition Specialist

> "All in all, it's a very simple but effective outreach tool"

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___4859421)

EG

Eli G.

Head of Marketing

> "No good integration with CRMs, we use Zoho CRM and we found it very hard that it did not have a native integration with it and..."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___4720715)

BT

Benjamin T.

Marketing Director

> "From email warmup, personalized landing pages, to email campaigns - lemlist does these things they've built really well. If..."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___3419483)

VR

Verified Reviewer

Marketing Manager

> "It's really not good in terms of delivery rate, I was shocked to see that most emails lan ded in spam and when I ran a campaign..."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___3805213)

BT

Benjamin T.

Marketing Director

> "Lemwarm also is one of the best tools to start with a new email address and be able to reach people's top inbox with..."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___3419483)

Ben F.

Founder

> "Their customer support is incredibly friendly and utterly incompetent."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___6285604)

VR

Verified Reviewer

Director

> "I like the first-line customization features offered."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___4346946)

EG

Eli G.

Head of Marketing

> "The reporting was not great and you couldn't build custom reports for your needs"

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___4720715)

CP

Chris P.

Marketing Director

> "Application is really easy to use. "

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___5049777)

VR

Verified Reviewer

Director of Marketing

> "I cancelled my account months ago and they have continuously charged our account - trying to get a refund has been a disaster."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___4571302)

CD

Carla D.

Digital Marketing Specialist

> "Easy to Use"

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___6132180)

JD

Jessie D.

Founder

> "I am on an LTD account and upgrading can't be done without losing the LTD account. "

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___3625482)

JLA

Jean Luc A.

Sdr

> "With Lemlist i can personalize all my prospecting emails very easily."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___4023554)

Jug B.

Senior Sales Manager

> "I also hear it's not the cheapest of tools (I don't handle the budget, but I've heard people complaining :))."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___3999000)

CR

Catherine R.

Founder

> "The software is great, the user experience is at the top of the game, and customer support is the best I ever had."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___4312608)

WI

Wendsom I.

Graphic designer

> "It is according to a little expensive, and not suitable for beginners"

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___4329466)

Chris R.

Head of Customer Success

> "As far as outreach automation platforms are concerned, they are one of the better ones out there and some of the features such..."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___2854123)

Chris R.

Head of Customer Success

> "The use of emojis and stuff is a bit "juvenile" and we didn't really see any benefit in using these emoji in our messaging..."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___2854123)

LG

Lars G.

CTO

> "Also, the icebreaker feature has got me several important clients."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___4344019)

ER

Ezekiel R.

President and CEO

> "Lemist like other similar service providers comes at a relatively high cost especially as services are priced per user it..."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___2949486)

Jug B.

Senior Sales Manager

> "First of all, the product does everything it says on the box and does it without any hiccups."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___3999000)

VR

Verified Reviewer

founder

> "ive been having an issue where i think my ip is blocked on their side so i cant connect any email to their service anymore but..."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___3475607)

Jug B.

Senior Sales Manager

> "I also have to mention the customer support which is the best I've seen in my life, personable, helpful."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___3999000)

VR

Verified Reviewer

Director

> "I don't like how complicated it is to navigate sometimes."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___4346946)

Chris R.

Head of Customer Success

> "Overall, we had a great experience with LemList, albeit that for some inexplicable reason, our deliverability stats were lower..."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___2854123)

WS

Wil S.

Creative Director

> "Their pricing model is pretty insane really."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___3589705)

FG

Francesco G.

CEO & Co-founder

> "Great community, customer support and functionalities"

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___4692987)

LQ

Lisa Q.

Email Marketing Manager

> "A bit awkward to initially get set up but only issue"

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___4559466)

Thomas S.

Owner

> "The integrated lemwarm feature that warms up your newly created e-mail address works perfect!"

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___2977020)

SS

Su S.

Digital Marketing

> "The tool never completes sending emails in the designated time."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___2947085)

Eduardo C.

VP of Sales, Canada

> "Sending cold emails with a personal twist increases my open rate and overall campaign response."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___2861114)

VR

Verified Reviewer

Director of Marketing

> "Avoid it at all costs."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___4571302)

CC

Carrie C.

Secretary

> "Lemlist does provide a wealth of knowledge. "

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___4023043)

VR

Verified Reviewer

founder

> "weve been on the case for days with my domain name provider and lemlist and its been established that lemlist has an issue but..."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___3475607)

AB

Andre B.

Account Executive

> "It's simply, easy and fun to use!"

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___4319672)

Chris R.

Head of Customer Success

> "We did find some of the features of the software a little gimmicky."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___2854123)

VR

Verified Reviewer

founder

> "the tool is useful and user friendly it has nice functionalities but nothing can be done for you if your issue is IT related...."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___3475607)

EN

Eric N.

Founder

> "The cost of the platform can get expensive when you scale."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___3482707)

Eduardo C.

VP of Sales, Canada

> "The customization possibilities."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___2861114)

NR

Nicholas R.

Fitness Research Director

> "The only issue I had was when I would load up prospects for a campaign and find there was an error, it was terribly difficult to..."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___2203142)

Edwyn A.

Affiliate Marketer

> "I particularly love how I can easily change from one section to another via keyboard shortcuts, but I would say that what I love..."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___2655447)

CM

Cyrus M.

Owner

> "Email tracking - Their email tracking is inaccurate and counts your own clicks as an "open.""

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___2821346)

VR

Verified Reviewer

Freelancer in B2B Growth & Operations

> "Extra features like the pods or super fast customer service make this tool a no-brainer when it comes to cold outreach."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___2253912)

SS

Su S.

Digital Marketing

> "Despite having such a unique feature, we had a terrible time with lemlist."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___2947085)

SG

Stephane G.

Partner, Growth Strategy and Management Consultant

> "Creating images with custom text from tokens like the recipient’s name or company is great too."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___2203560)

VR

Verified Reviewer

Owner

> "The learning curve is a bit rough, not as intuitive to get started"

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___2207963)

VR

Verified Reviewer

Consultant

> "We also use Lemwarm to quickly and easily send engaging emails and videos to our prospects."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___2251955)

Amaury D.

CEO

> "Contents are quite difficult to understand if you don't know anything about emailing"

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___2203263)

Caleb C.

Owner

> "The dynamic images and pages definitely help break the normal boring messages that most of us have all received at some point."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___2203649)

Noah C.

Marketing

> "The user interface is weird and hard to use to."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___2203169)

SS

Su S.

Digital Marketing

> "This is the one single reason why Lemlist is better than competitors."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___2947085)

Dmitriy S.

CEO

> "It's not very clear how a chain of messages work"

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___2203174)

VR

Verified Reviewer

Founder

> "Stand out from the crowd with captivating images etc in your email that are dynamic"

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___2206383)

CM

Cyrus M.

Owner

> "Poor customer service"

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___2821346)

Jim H.

CEO

> "The founders post a lot of great content on how to use the software in your business for best results."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___2205136)

Diana R.

Sales Manager

> "Hard to find anything negative."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___2203493)

[View Reviews](https://www.capterra.com/p/173776/lemlist/reviews/)

## User interface

4.26 (167)

[lemlist](https://www.capterra.com/p/173776/lemlist/)

4.56 (387)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

A/B Testing

207

Important

Activity Dashboard

150

Important

AI Copilot

120

Important

LeadSquared

31/45

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   API
-   Autoresponders
-   Campaign Analytics
-   Campaign Scheduling
-   CAN-SPAM Compliance
-   Click Tracking
-   Contact Management
-   Customer Journey Mapping
-   Customer Segmentation
-   Customer Surveys
-   Customizable Branding
-   Customizable CTAs
-   Customizable Fields
-   Drip Campaigns
-   Dynamic Content
-   Email Campaign Management
-   Email Sequences
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   GDPR Compliance
-   Generative AI
-   HTML Editor
-   Image Library
-   Landing Pages/Web Forms
-   Lead Capture
-   List Management
-   Mobile Optimization
-   Multi-Channel Marketing
-   Multi-Language
-   Newsletter Management
-   Personalization
-   Preview Functionality
-   Process/Workflow Automation
-   Product Recommendations
-   Real-Time Analytics
-   Reporting/Analytics
-   ROI Tracking
-   Subscriber Management
-   Template Management
-   Third-Party Integrations
-   WYSIWYG Editor

[See all features](https://www.capterra.com/p/130199/LeadSquared/#features)

lemlist

Top features

37/45

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   API
-   Autoresponders
-   Campaign Analytics
-   Campaign Scheduling
-   CAN-SPAM Compliance
-   Click Tracking
-   Contact Management
-   Customer Journey Mapping
-   Customer Segmentation
-   Customer Surveys
-   Customizable Branding
-   Customizable CTAs
-   Customizable Fields
-   Drip Campaigns
-   Dynamic Content
-   Email Campaign Management
-   Email Sequences
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   GDPR Compliance
-   Generative AI
-   HTML Editor
-   Image Library
-   Landing Pages/Web Forms
-   Lead Capture
-   List Management
-   Mobile Optimization
-   Multi-Channel Marketing
-   Multi-Language
-   Newsletter Management
-   Personalization
-   Preview Functionality
-   Process/Workflow Automation
-   Product Recommendations
-   Real-Time Analytics
-   Reporting/Analytics
-   ROI Tracking
-   Subscriber Management
-   Template Management
-   Third-Party Integrations
-   WYSIWYG Editor

[See all features](https://www.capterra.com/p/173776/lemlist/#features)

### Recognition

LeadSquared is recognized as a top-rated tool in 1 Capterra Shortlist reports

lemlist is recognized as a top-rated tool in 1 Capterra Shortlist reports

### Deployment & support

LeadSquared

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

lemlist

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

LeadSquared

-   By LeadSquared
-   Located in United States
-   Founded in 2012

lemlist

-   By lempire
-   Located in France
-   Founded in 2018

## Popular Comparisons

[LeadSquared](https://www.capterra.com/p/130199/LeadSquared/)[4.26 (167)](https://www.capterra.com/p/130199/LeadSquared/reviews/)

vs

[Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[4.40 (18,781)](https://www.capterra.com/p/61368/Salesforce/reviews/)

Contact vendor for pricing

Price

$25/month

4.2

Features

4.4

4.3

Ease of Use

4.0

[View full comparison](https://www.capterra.com/compare/61368-130199/Salesforce-vs-LeadSquared)

[lemlist](https://www.capterra.com/p/173776/lemlist/)[4.56 (387)](https://www.capterra.com/p/173776/lemlist/reviews/)

vs

[Brevo](https://www.capterra.com/p/132996/brevo/)[4.62 (3,439)](https://www.capterra.com/p/132996/brevo/reviews/)

$55/month

Price

$9/month

4.4

Features

4.5

4.5

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/132996-173776/brevo-vs-lemlist)

[LeadSquared](https://www.capterra.com/p/130199/LeadSquared/)[4.26 (167)](https://www.capterra.com/p/130199/LeadSquared/reviews/)

vs

[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[4.52 (4,458)](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/)

Contact vendor for pricing

Price

$20/month

4.2

Features

4.4

4.3

Ease of Use

4.4

[View full comparison](https://www.capterra.com/compare/130199-152373/LeadSquared-vs-HubSpot-CRM)

[lemlist](https://www.capterra.com/p/173776/lemlist/)[4.56 (387)](https://www.capterra.com/p/173776/lemlist/reviews/)

vs

[Gmail](https://www.capterra.com/p/202338/Gmail/)[4.81 (13,398)](https://www.capterra.com/p/202338/Gmail/reviews/)

$55/month

Price

$0

4.4

Features

4.7

4.5

Ease of Use

4.8

[View full comparison](https://www.capterra.com/compare/173776-202338/lemlist-vs-Gmail)

[LeadSquared](https://www.capterra.com/p/130199/LeadSquared/)[4.26 (167)](https://www.capterra.com/p/130199/LeadSquared/reviews/)

vs

[Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[4.31 (6,972)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/)

Contact vendor for pricing

Price

$14/month

4.2

Features

4.3

4.3

Ease of Use

4.2

[View full comparison](https://www.capterra.com/compare/130199-155928/LeadSquared-vs-Zoho-CRM)

[lemlist](https://www.capterra.com/p/173776/lemlist/)[4.56 (387)](https://www.capterra.com/p/173776/lemlist/reviews/)

vs

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,600)](https://www.capterra.com/p/110228/MailChimp/reviews/)

$55/month

Price

$13/month

4.4

Features

4.4

4.5

Ease of Use

4.4

[View full comparison](https://www.capterra.com/compare/110228-173776/MailChimp-vs-lemlist)

[LeadSquared](https://www.capterra.com/p/130199/LeadSquared/)[4.26 (167)](https://www.capterra.com/p/130199/LeadSquared/reviews/)

vs

[Bigin by Zoho CRM](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/)[4.71 (730)](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/reviews/)

Contact vendor for pricing

Price

$7/year

4.2

Features

4.5

4.3

Ease of Use

4.8

[View full comparison](https://www.capterra.com/compare/130199-204998/LeadSquared-vs-Bigin-by-Zoho-CRM)

[lemlist](https://www.capterra.com/p/173776/lemlist/)[4.56 (387)](https://www.capterra.com/p/173776/lemlist/reviews/)

vs

[MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,259)](https://www.capterra.com/p/136603/MailerLite/reviews/)

$55/month

Price

$10/month

4.4

Features

4.5

4.5

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/136603-173776/MailerLite-vs-lemlist)

[LeadSquared](https://www.capterra.com/p/130199/LeadSquared/)[4.26 (167)](https://www.capterra.com/p/130199/LeadSquared/reviews/)

vs

[Dynamics 365](https://www.capterra.com/p/157279/Dynamics-365/)[4.37 (5,820)](https://www.capterra.com/p/157279/Dynamics-365/reviews/)

Contact vendor for pricing

Price

$50/month

4.2

Features

4.3

4.3

Ease of Use

4.1

[View full comparison](https://www.capterra.com/compare/130199-157279/LeadSquared-vs-Dynamics-365)

[lemlist](https://www.capterra.com/p/173776/lemlist/)[4.56 (387)](https://www.capterra.com/p/173776/lemlist/reviews/)

vs

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

$55/month

Price

$15/month

4.4

Features

4.5

4.5

Ease of Use

4.2

[View full comparison](https://www.capterra.com/compare/79367-173776/ActiveCampaign-vs-lemlist)

[LeadSquared](https://www.capterra.com/p/130199/LeadSquared/)[4.26 (167)](https://www.capterra.com/p/130199/LeadSquared/reviews/)

vs

[EngageBay CRM](https://www.capterra.com/p/178819/EngageBay-Marketing/)[4.65 (907)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/)

Contact vendor for pricing

Price

$14.99/month

4.2

Features

4.6

4.3

Ease of Use

4.5

[View full comparison](https://www.capterra.com/compare/130199-178819/LeadSquared-vs-EngageBay-Marketing)

[lemlist](https://www.capterra.com/p/173776/lemlist/)[4.56 (387)](https://www.capterra.com/p/173776/lemlist/reviews/)

vs

[Systeme.io](https://www.capterra.com/p/198994/Systeme/)[4.83 (2,127)](https://www.capterra.com/p/198994/Systeme/reviews/)

$55/month

Price

$17/month

4.4

Features

4.7

4.5

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/173776-198994/lemlist-vs-Systeme)