---
title: "Compare Klips vs Google Analytics 360 2026 | Capterra"
description: "Unsure of what to choose? Check Capterra to compare Klips and Google Analytics 360 based on pricing, features, product details, and verified reviews."
source_url: "https://www.capterra.com/compare/130237-177042/Klipfolio-Dashboard-vs-Google-Analytics"
page_type: "comparison"
language: "en"
---

# Klips vs Google Analytics 360 Features and Cost Comparison

Last updated September 16th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

KlipsGoogle Analytics 3602/4 selected

[Klips](https://www.capterra.com/p/130237/Klipfolio-Dashboard/)[4.7 (192)](https://www.capterra.com/p/130237/Klipfolio-Dashboard/reviews/)

[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.7 (8,101)](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

[## Klips](https://www.capterra.com/p/130237/Klipfolio-Dashboard/)[4.7 (192)](https://www.capterra.com/p/130237/Klipfolio-Dashboard/reviews/)

Starting Price

$90.00/month

Value-for-Money

4.7

Functionality

4.6

Ease of Use

4.2

Customer Service

4.7

Reviews Sentiment

JL

CB

Based on [192 reviews](#user-reviews)

Positive

185

Neutral

5

Negative

2

[## Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.7 (8,101)](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

Starting Price

Contact vendor

Value-for-Money

4.7

Functionality

4.6

Ease of Use

4.2

Customer Service

4.2

Reviews Sentiment

Based on [8,101 reviews](#user-reviews)

Positive

7,825

Neutral

253

Negative

23

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User rating

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of reviewers  
rated it above 4 stars

* * *

### Looker

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User rating

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of reviewers  
rated it above 4 stars

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Starting Price

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User rating

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of reviewers  
rated it above 4 stars

* * *

### Heap

4.5 (42)

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Starting Price

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User rating

95%

of reviewers  
rated it above 4 stars

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What’s your intended use case?

## Summary

* * *

Key features rated by users

Features selected based on 2,567 reviews from dashboard software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

62%Fit

Missing features

Feature ratings

Real-Time Data

4.5

Workflow Management

NA

Multiple Data Sources

4.7

Reporting/Analytics

4.5

Activity Tracking

NA

64%Fit

Missing features

Feature ratings

Real-Time Data

4.6

Workflow Management

NA

Multiple Data Sources

4.2

Reporting/Analytics

4.7

Activity Tracking

NA

User satisfaction

User satisfaction

4.7

User reviews[192](https://www.capterra.com/p/130237/Klipfolio-Dashboard/reviews/)

Ease of use

4.2

Functionality

4.6

Value for money

4.7

Customer support

4.7

User satisfaction

4.7

User reviews[8,101](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

Ease of use

4.2

Functionality

4.6

Value for money

4.7

Customer support

4.2

Price starts from

Price starts from

$90Flat Rate, Per Month

-   Free version
-   Free trial

Price starts from

\--

-   Free version
-   Free trial

Best for

Best for

Klipfolio Klips is the ideal dashboard and reporting solution for small and mid-sized businesses. It consolidates data sources into a single platform, supporting better decision-making by everyone.

Best for

Google Analytics 360 is for marketers, BI professionals, and online businesses to gain insights into customer website behavior. It is suitable for enterprise-level companies in every industry sector.

## User reviews

Pros & cons

JL

Janne L.

Finance and Commerce

> "I like that it is easy to understand and use and it helps me a lot to have a more organized work with the..."

[See full review](https://www.capterra.com/p/130237/Klipfolio-Dashboard/#Capterra___6577044)

RT

Ryan T.

Programmer

> "It doesn't handle cursor-based pagination, so will only display the number of records sent in the initial stream."

[See full review](https://www.capterra.com/p/130237/Klipfolio-Dashboard/#Capterra___3865515)

CB

Claudia B.

Procurement Officer

> "Klipfolio has been an accurate solution for business intelligence and analytics."

[See full review](https://www.capterra.com/p/130237/Klipfolio-Dashboard/#Capterra___6257059)

FS

Faud S.

Account Manager

> "I find it a little bit challenging to create dashboards."

[See full review](https://www.capterra.com/p/130237/Klipfolio-Dashboard/#Capterra___6286972)

SBF

Svend Bertil F.

Senior News Editor

> "Klipfolio is an intuitive and user-friendly data visualization tool that makes it easy to create stunning visuals..."

[See full review](https://www.capterra.com/p/130237/Klipfolio-Dashboard/#Capterra___4503127)

AC

Albert C.

VP Strategic Initiatives

> "It can be tricky for a non-technical user to parse the data and get the graphs and charts one is looking for."

[See full review](https://www.capterra.com/p/130237/Klipfolio-Dashboard/#Capterra___3395648)

ME

Mbiuki E.

Procurement Officer

> "I am impressed by the accuracy of the features of this data visualization tool."

[See full review](https://www.capterra.com/p/130237/Klipfolio-Dashboard/#Capterra___6280403)

Leah Rose R.

Vice President

> "Creating the backend of the dashboard is very daunting for someone who isn't very familiar with large datasets and..."

[See full review](https://www.capterra.com/p/130237/Klipfolio-Dashboard/#Capterra___2439733)

OJ

Oparanya J.

Finance Manager

> "Klipfolio has powerful features."

[See full review](https://www.capterra.com/p/130237/Klipfolio-Dashboard/#Capterra___6279970)

JG

Jair G.

CS

> "It is not that easy to use, sometimes I have to ask for my admins help"

[See full review](https://www.capterra.com/p/130237/Klipfolio-Dashboard/#Capterra___3761475)

KM

Korhan M.

E-Commerce Director

> "I was able to display company performance on an LCD TV which was very exiciting for many colleagues to be able to..."

[See full review](https://www.capterra.com/p/130237/Klipfolio-Dashboard/#Capterra___3298716)

JG

Jair G.

CS

> "It is not that easy to use, sometimes I have to ask for my admins help"

[See full review](https://www.capterra.com/p/130237/Klipfolio-Dashboard/#Capterra___3761475)

[View Reviews](https://www.capterra.com/p/130237/Klipfolio-Dashboard/reviews/)

BD

Bharati D.

Director

> "The biggest value is unsampled data and native BigQuery integration — once you're past a few million sessions a month, free GA4 starts sampling..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7169455)

YN

Yasmine N.

Customer Services Manager

> "It's customization is also limited and is not available in free version."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7178317)

SP

Sonu P.

Systems Analyst

> "The dashboards, graphs, and charts are highly customizable and make it easier to identify trends, customer behavior, and marketing performance."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7152504)

BD

Bharati D.

Director

> "The unsampled BigQuery pipeline is the killer feature — everything else is a nice-to-have on top of that."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7169455)

Patrick S.

CEO

> "I appreciate how seamlessly it integrates with the rest of the Google Marketing Platform and "Your business on Google", which makes it much easier to..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7118941)

SH

Suhail H.

QA Member

> "Goals and advanced tracking require technical setup that can become complex without support, and misconfigured settings can throw off your data."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6798871)

Zach P.

Marketing Coordinator

> "Google Analytics 360 has allowed our organization to get richer data insights and provided a more streamlined way for data collection which helps..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7102325)

VR

Verified Reviewer

Founder

> "It is very complicated now, and hard to really understand what is going on, especially as there are gaps when web users choose not to share their..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7008807)

VR

Verified Reviewer

Director

> "Is an upgrade with higher data limit, and lets us frack specific audiences in depth, more faster and better data in customized dashboards and reports."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7075663)

MB

Morgan B.

Director of Operations

> "Google Analytics 360 isn't the issue but a lot of companies have goals and tracking improperly setup which can render the tool useless for them."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6762847)

BD

Bharati D.

Director

> "Cross-channel attribution and the higher API quotas make it much easier to feed data into custom dashboards without hitting throttling."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7169455)

NR

Nuria R.

Community Manager

> "But now with GA4 I get lost super fast, menus changed and reports are harder to pull, so I mostly just stick to the basics and leave the rest."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6821053)

IW

Isla W.

Digital Marketing Specialist

> "We've found the attribution modelling and custom reporting features particularly useful for understanding campaign performance."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7172235)

AI

Alexandra I.

Blogger

> "The interface may be overcomplicated for those who have just started with and in fact the amount of data may just be too overwhelming thus making..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6741786)

Zach P.

Marketing Coordinator

> "The advanced website tracking has enabled us to dive deeper into understanding our customers and how they interact with our website."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7102325)

SB

Stephan B.

Digital Marketing Manager

> "It can be tricky to set up correctly and many features are buried under several sub-menus and hidden tabs."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6817455)

John J.

CEO

> "It is vital that I know not only my own, but our customer's website traffic in great detail, and GA 360 does deliver very well on that."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7185741)

AS

Amiat S.

Director

> "Expensive, complex setup, some data sampling, privacy concerns, Google ecosystem dependency."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6676028)

YN

Yasmine N.

Customer Services Manager

> "The product also helps us in campaign management and real-time user interaction tracking."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7178317)

VR

Verified Reviewer

DATA ANALYST

> "The setup and the time it takes to get the data ready for analysis can be a bit slow."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6661319)

SP

Sonu P.

Systems Analyst

> "The platform also offers strong scalability and handles large volumes of traffic data very efficiently."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7152504)

HL

Holly L.

BDC Manager

> "Setting up your business information to track the data can be a little difficult."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6559941)

JL

James L.

Recruitment Consultant

> "It allows us to use powerful analytics functions to analyze our customers data making it easy to understand their needs and their interactions with..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6550380)

AR

Akif R.

Digital Marketing Manager

> "The complexity of Google Analytics 360's interface and setup can be overwhelming for beginners, hindering efficient data analysis and interpretation."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6202704)

CB

Carly B.

Business Consulting

> "It also has real time stats so you can watch how people interact with your website live. And the customizable reports let me focus on specific needs."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6660283)

CK

Chandan K.

Owner

> "The app's constant notifications were intrusive, the user interface was cluttered, and the lack of customization options limited personalization."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6025758)

LE

Lucie E.

Customer Service Consultant

> "The integration with Google Marketing Platform is the greatest feature on Analytics 360, integrating it with Google Ads it offers a better overview..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6631452)

Roger A.

Owner

> "The learning curve is high and at the beginning it can be confusing."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7072482)

DV

David V.

Lead Developer

> "I use this tool regularly and it helps us analyze SEO and other marketing efforts across multiple clients. "

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7045786)

KT

Keith T.

Sales Manager

> "Google seems to keep changing the requirements and for a small business we can’t keep up."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6863351)

Marvin D.

owner

> "Designed for enterprises, it integrates online and offline data and puts everything from analytics to attribution together in one powerful package."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6538109)

Maria C.

Marketing and support manager

> "I consider that its functions cover many important aspects but especially in large companies where small details influence purchases and sales. But..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6165359)

VR

Verified Reviewer

DATA ANALYST

> "I really appreciate how Google Analytics 360 provides detailed data analysis, real-time insights, and strong reporting features, helping me make..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6661319)

Adam Š.

Senior Marketing Coordinator CEE

> "Moreover, smaller commercial real estate businesses might find it prohibitively expensive to utilize Google Analytics 360, which would restrict their..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#GetApp___6178080)

SP

Sonu P.

Systems Analyst

> "It delivers excellent value for businesses that rely heavily on digital analytics and data-driven decision-making."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7152504)

CK

Carol K.

Web Designer and Content Writer

> "Google analytics 360 seems complex and overwhelming especially to our new clients who have e-commerce platforms but have never used analytics to..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___5066086)

DV

David V.

Lead Developer

> "Google Analytics has still been able to deliver actionable data even as data restrictions have started to cap the amount of data we can receive. "

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7045786)

BH

Bilal H.

Fleet supervisor

> "Users have reported challenges with the complexity of Google Analytics 360, including the learning curve and the cost associated with the premium..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6168715)

Barry F.

Content Manager, Editor, Creator

> "The depth and customization are unmatched if you're serious about tracking customer behavior at scale, and the integrations with Google Ads,..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6884506)

SJ

Sar J.

Marketing

> "Configuration could be too technical to get everything right"

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6633643)

BE

Ben E.

Marketing and communications executive

> "Having used analytics for some time now it is the go to tool for website reporting information and is incredible useful."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7167089)

SG

Siddharth G.

content writer

> "After few months of use I found that google analytics is very expensive as per its starting price is $150,000 per year which small business or medium..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6086309)

BD

Bharati D.

Director

> "The dedicated technical account manager and SLA-backed support are a real upgrade over community forums."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7169455)

SRM

Sai Rushita M.

IT

> "Moreover, without consulting additional data sources, there's a risk of the data not being completely accurate, potentially leading to incorrect..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6174405)

JF

Jonah F.

Writer

> "Google Analytcs provides comprehensive features for web trafic analysis and delivers cloud based audience tracking platform"

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6800232)

Marlin H.

Systems programmer

> "It can be limiting in some reporting features and Google can be slow to respond in done cases but overall it's not so much a takeaway but it can get..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___5097872)

Eric S.

CEO

> "The data it provides for me to make marketing decisions is invaluable."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7133426)

JL

Jaimy L.

Data Scientist

> "UI can be very challenging, it took me quite a long time to get a hang of the tool but it highly depends on how you manage your metrics and..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6109619)

Patrick S.

CEO

> "Driving down on the data is good when looking at website traffic sources. And it's free."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7118941)

Kathy M.

Board Member

> "Without the analysis Google Analytics is able to provide, it really wasn't clear to me what parameters were driving my success and which were holding..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6156378)

ML

Maggie L.

Digital Marketing Manager

> "Overall, it’s a great tool that delivers deep insights, especially valuable for tracking digital marketing performance and member behavior."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7085443)

Md. Rakibul H.

Vice President

> "This platform has some vulnerability which leaves Google Analytics 360 data to go spammed by others."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6284386)

Roger A.

Owner

> "It is a very strong and professional tool for advanced analytics, but it requires time, practice, and a good understanding of data to really take..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7072482)

Alfredo D.

CTO

> "At the beginning isn't easy to set everything and You need to follow some documentation and tutorial to set in the right way, especially for people..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6010933)

AA

Anne A.

Nurse and Publisher

> "The ability to easily integrate with other Google Marketing Platform tools like Google Ads, for more advanced analysis is a major plus."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6673513)

Garry C.

CEO

> "Future feature I would like is the google training videos to be re-made as I they are out of date and was a waste of my time"

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___5086691)

DC

Duncan C.

Digital Solutions Lead

> "I love how the tool allows you to track and discover so many unique insights about your customers and visitors to your website"

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6848986)

CB

Chandradhwaj B.

Fund manager

> "Some potential cons of Google Analytics include the complexity of advanced features for inexperienced users, limited real-time reporting..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___4802568)

VR

Verified Reviewer

Founder

> "It give more comprehensive information about web search through Google and generally online behaviour than any other tool available right now."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7008807)

VR

Verified Reviewer

Performance Marketing Specialist

> "It's not user friendly."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7037554)

JL

James L.

Recruitment Consultant

> "It offers high-end data security features that allows to work on our customers data securely."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6550380)

RW

Roger W.

Marketing Manager

> "The cost can be a significant barrier for many businesses, as it is more expensive than the standard version of Google Analytics."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6299612)

DM

Dhaval M.

Associate Electrical Engineer

> "I also enjoy using all the tools that are given with the product, like the report that give the metrics and summaries."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6717873)

AA

Akshay A.

Software Review

> "Connecting to other non-Google products and extracting data from GA 360 are undoubtedly problematic."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6171852)

JL

James L.

Recruitment Consultant

> "Google Analytics 360 help us to gain deeper insights about our customers which guide us on how to improve our services to them."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6550380)

PS

Piyush S.

Business Development Executive

> "Additionally, the pricing may be prohibitive for smaller businesses, limiting access to its advanced features."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6207716)

RJ

Royce J.

Technology and Process Manager

> "Once set up, we are very satisfied with Google Analytics, specifically being able to take to data and improve our publications based on the results."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6506785)

MK

Manuel K.

CEO

> "some website behavior cannot be tracked because people do not agree to the cookie policy"

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6182940)

JL

James L.

Recruitment Consultant

> "It makes use of advanced AI and automations that help us dig deep into our data when analyzing them."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6550380)

KJ

Kaamna J.

Digital marketing

> "The support is terrible (as it is with anything Google) and is centred on forums with no actual support staff to chat with."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6031006)

LG

Lyndsey G.

Curriculum designer, teacher

> "Google Analytics allows tracking for everything you need to know about your website data."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6777489)

AM

Atul M.

Author

> "Dependence on cookies: Google Analytics relies on cookies to track website visitors, which means it may not accurately track users who have disabled..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___4422878)

LG

Lauren G.

Client Manager

> "I use it every day to look at it myself and to present to clients so they can get a clear understanding of how what we do helps them."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6841993)

VC

Vishal C.

Marketing

> "It is way too difficult for new users and requires a lot of training and expertise to master its features and functionalities."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6172437)

RJ

Royce J.

Technology and Process Manager

> "Google even provides suggestions for improvement if you take advantage of other services such as Search Consol and Looker Studio."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6506785)

AA

Akshay A.

Software Review

> "There isn't much capability for segmentation and advanced analysis."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6171852)

Roger A.

Owner

> "The integration with other Google tools is very powerful and helpful for decision making."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7072482)

BM

Bharath M.

Marketing

> "It lacks in giving access to real or raw data"

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___5068966)

Gabrielle T.

Brand Designer, Social Media and Marketing Manager

> "Extremely helpful for SEO maximization and monitoring website traffic, trends, and audience demographic."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6878776)

PG

Phillip G.

Director of Information Services

> "Some of the more complex features are difficult but I think that is more an issue with our IT user's familiarity with the concepts."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6118778)

MS

Mara S.

Head Of Marketing Strategy

> "Great interface, especially for those accustomed to Google Ads, and pro features."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6784913)

LA

Lukasz A.

Owner

> "Constant changes to the interface, unnecessary, making work difficult, irritating."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___5063269)

VR

Verified Reviewer

CMO

> "The interfaces are excellent and the ability to view all activities within one platform makes it unbeatable."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___5097603)

AM

Agapi M.

Head of Marketing

> "Complicated interface, so basic insights are almost hidden"

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6355927)

MS

Mert S.

HW DESIGN ENGINEER

> "I like the interface and the easiness of use of this software."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6127264)

DL

Derek L.

IT Mgr

> "It can sometimes seem too robust in the sense that some setups such as Pixels don't always go in very easily and the user interface could be more..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___3169673)

VR

Verified Reviewer

Supply Admin

> "I like that Google Analytics has a very nice interface"

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6017399)

Abu M.

Admin

> "Due to its overly complex user interface, Google Analytics 360 may seem difficult for beginners."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___3486149)

AA

Anne A.

Nurse and Publisher

> "The ability to easily integrate with other Google Marketing Platform tools like Google Ads, for more advanced analysis is a major plus."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6673513)

Alfredo D.

CTO

> "At the beginning isn't easy to set everything and You need to follow some documentation and tutorial to set in the right way, especially for people..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6010933)

Roger A.

Owner

> "The integration with other Google tools is very powerful and helpful for decision making."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7072482)

VR

Verified Reviewer

Senior account director

> "I hate that they’ve forced website owners to move to GA4 - we’re all for advancement but this feels like a real backwards step"

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6234518)

ST

Sebuliba T.

Customer Success Manager

> "Google analytics is easier to integrate into any system or website and mobile applications through JS code or through Google tag manager and I do..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6459558)

DK

Devender K.

COO

> "IT IS SOME DIFFICULT TO UNDERSTAND THE WEB SITE USE."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6275009)

JK

Jordan K.

Fleet and Customer Operations Executive

> "First of all, is easy to setup, connecting Analytics to my website was a piece of cake as I use WordPress with Google plugin."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6527916)

VR

Verified Reviewer

Digital Marketing Manager

> "The only thing that makes it a bit complicated for beginners is the fact that you need to add a code (Google Tag) to your website which needs to be..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___3229790)

MS

Marwah S.

Project Manager

> "It is a google product so it is easily connected to google email, google search console and google ads."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6209867)

CK

Chandan K.

Owner

> "The app's constant notifications were intrusive, the user interface was cluttered, and the lack of customization options limited personalization."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6025758)

LK

Liam K.

CMO

> "I like live reports, you can see all users and the location."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6271756)

VR

Verified Reviewer

Performance Marketing Specialist

> "It's not user friendly."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7037554)

Marlin H.

Systems programmer

> "It gives you everything you need in one place and makes it very easy to access what you need when you need it."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___5097872)

LA

Lukasz A.

Owner

> "Sometimes it looks like developers are forcing changes just to change something, without any need from users."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___5063269)

VN

Victoria N.

Corporate Communications Coordinator

> "Customization is also a great experience for me."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6199427)

SR

Sergio R.

CEO

> "Difficult to use and complex to understand"

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6714914)

Barry F.

Content Manager, Editor, Creator

> "The depth and customization are unmatched if you're serious about tracking customer behavior at scale, and the integrations with Google Ads,..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6884506)

KJ

Kaamna J.

Digital marketing

> "The support is terrible (as it is with anything Google) and is centred on forums with no actual support staff to chat with."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6031006)

BD

Bharati D.

Director

> "The dedicated technical account manager and SLA-backed support are a real upgrade over community forums."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7169455)

Mansi R.

social media Strategist

> "they have very limited support, we often need to deal with 3rd party if there any problem."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___5083186)

JL

James L.

Recruitment Consultant

> "Google Analytics 360 help us to gain deeper insights about our customers which guide us on how to improve our services to them."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6550380)

AM

Atul M.

Author

> "Limited support: While there is a wealth of online resources available for Google Analytics users, the platform does not offer much in the way of..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___4422878)

LG

Lauren G.

Client Manager

> "I use it every day to look at it myself and to present to clients so they can get a clear understanding of how what we do helps them."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6841993)

Himanshu S.

Web Analyst

> "The only thing to complain about this product is its customer care support."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6018464)

[View Reviews](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

## User interface

[Klips](https://www.capterra.com/p/130237/Klipfolio-Dashboard/)

4.71 (192)

[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)

4.69 (8,101)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

Access Controls/Permissions

207

Important

Activity Tracking

150

Important

Ad hoc Reporting

120

Important

Klips

Top features

34/42

-   Access Controls/Permissions
-   Activity Tracking
-   Ad hoc Reporting
-   AI Copilot
-   Alerts/Notifications
-   API
-   Collaboration Tools
-   Customizable Branding
-   Customizable Reports
-   Customizable Templates
-   Dashboard Creation
-   Data Aggregation
-   Data Connectors
-   Data Import/Export
-   Data Synchronization
-   Data Visualization
-   Drag & Drop
-   Forecasting
-   Functions/Calculations
-   Generative AI
-   Interactive Elements
-   KPI Monitoring
-   Mobile Dashboards
-   Multiple Data Sources
-   Natural Language Search
-   Performance Metrics
-   Predictive Analytics
-   Private Dashboards
-   Public Dashboards
-   Real-Time Data
-   Real-Time Notifications
-   Reporting/Analytics
-   Scheduled/Automated Reports
-   Scorecards
-   Search/Filter
-   Secure Data Storage
-   Single Page View
-   Single Sign On
-   Third-Party Integrations
-   Trend Analysis
-   Widgets
-   Workflow Management

[See all features](https://www.capterra.com/p/130237/Klipfolio-Dashboard/#features)

Google Analytics 360

21/42

-   Access Controls/Permissions
-   Activity Tracking
-   Ad hoc Reporting
-   AI Copilot
-   Alerts/Notifications
-   API
-   Collaboration Tools
-   Customizable Branding
-   Customizable Reports
-   Customizable Templates
-   Dashboard Creation
-   Data Aggregation
-   Data Connectors
-   Data Import/Export
-   Data Synchronization
-   Data Visualization
-   Drag & Drop
-   Forecasting
-   Functions/Calculations
-   Generative AI
-   Interactive Elements
-   KPI Monitoring
-   Mobile Dashboards
-   Multiple Data Sources
-   Natural Language Search
-   Performance Metrics
-   Predictive Analytics
-   Private Dashboards
-   Public Dashboards
-   Real-Time Data
-   Real-Time Notifications
-   Reporting/Analytics
-   Scheduled/Automated Reports
-   Scorecards
-   Search/Filter
-   Secure Data Storage
-   Single Page View
-   Single Sign On
-   Third-Party Integrations
-   Trend Analysis
-   Widgets
-   Workflow Management

[See all features](https://www.capterra.com/p/177042/Google-Analytics/#features)

### Recognition

No recognitions have been awarded to Klips

Google Analytics 360 is recognized as a top-rated tool in 2 Capterra Shortlist reports

### Deployment & support

Klips

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Google Analytics 360

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Klips

-   By Klipfolio
-   Located in Canada
-   Founded in 2001

Google Analytics 360

-   By Google
-   Located in United States
-   Founded in

## Popular Comparisons

[Klips](https://www.capterra.com/p/130237/Klipfolio-Dashboard/)[4.71 (192)](https://www.capterra.com/p/130237/Klipfolio-Dashboard/reviews/)

vs

[Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/)[4.58 (1,893)](https://www.capterra.com/p/176586/Power-BI/reviews/)

$90/month

Price

$10/month

4.6

Features

4.5

4.2

Ease of Use

4.1

[View full comparison](https://www.capterra.com/compare/130237-176586/Klipfolio-Dashboard-vs-Power-BI)

[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,101)](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

vs

[SEO PowerSuite](https://www.capterra.com/p/127616/SEO-PowerSuite/)[4.52 (382)](https://www.capterra.com/p/127616/SEO-PowerSuite/reviews/)

Contact vendor for pricing

Price

$349/year

4.6

Features

4.6

4.2

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/127616-177042/SEO-PowerSuite-vs-Google-Analytics)

[Klips](https://www.capterra.com/p/130237/Klipfolio-Dashboard/)[4.71 (192)](https://www.capterra.com/p/130237/Klipfolio-Dashboard/reviews/)

vs

[Tableau](https://www.capterra.com/p/208764/Tableau/)[4.56 (2,362)](https://www.capterra.com/p/208764/Tableau/reviews/)

$90/month

Price

$15/month

4.6

Features

4.5

4.2

Ease of Use

4.1

[View full comparison](https://www.capterra.com/compare/130237-208764/Klipfolio-Dashboard-vs-Tableau)

[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,101)](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

vs

[Similarweb](https://www.capterra.com/p/148472/SimilarWeb-Pro/)[4.61 (261)](https://www.capterra.com/p/148472/SimilarWeb-Pro/reviews/)

Contact vendor for pricing

Price

$125/month

4.6

Features

4.5

4.2

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/148472-177042/SimilarWeb-Pro-vs-Google-Analytics)

[Klips](https://www.capterra.com/p/130237/Klipfolio-Dashboard/)[4.71 (192)](https://www.capterra.com/p/130237/Klipfolio-Dashboard/reviews/)

vs

[Canva](https://www.capterra.com/p/168956/Canva/)[4.73 (13,450)](https://www.capterra.com/p/168956/Canva/reviews/)

$90/month

Price

$15/month

4.6

Features

4.5

4.2

Ease of Use

4.7

[View full comparison](https://www.capterra.com/compare/130237-168956/Klipfolio-Dashboard-vs-Canva)

[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,101)](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

vs

[Semrush](https://www.capterra.com/p/151962/SEMrush/)[4.63 (2,329)](https://www.capterra.com/p/151962/SEMrush/reviews/)

Contact vendor for pricing

Price

$139.95/month

4.6

Features

4.6

4.2

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/151962-177042/SEMrush-vs-Google-Analytics)

[Klips](https://www.capterra.com/p/130237/Klipfolio-Dashboard/)[4.71 (192)](https://www.capterra.com/p/130237/Klipfolio-Dashboard/reviews/)

vs

[Looker](https://www.capterra.com/p/169053/Looker/)[4.55 (286)](https://www.capterra.com/p/169053/Looker/reviews/)

$90/month

Price

Contact vendor for pricing

4.6

Features

4.4

4.2

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/130237-169053/Klipfolio-Dashboard-vs-Looker)

[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,101)](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

vs

[Looker](https://www.capterra.com/p/169053/Looker/)[4.55 (286)](https://www.capterra.com/p/169053/Looker/reviews/)

Contact vendor for pricing

Price

Contact vendor for pricing

4.6

Features

4.4

4.2

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/169053-177042/Looker-vs-Google-Analytics)

[Klips](https://www.capterra.com/p/130237/Klipfolio-Dashboard/)[4.71 (192)](https://www.capterra.com/p/130237/Klipfolio-Dashboard/reviews/)

vs

[Google Data Studio](https://www.capterra.com/p/190616/Data-Studio/)[4.48 (338)](https://www.capterra.com/p/190616/Data-Studio/reviews/)

$90/month

Price

Contact vendor for pricing

4.6

Features

4.3

4.2

Ease of Use

4.1

[View full comparison](https://www.capterra.com/compare/130237-190616/Klipfolio-Dashboard-vs-Data-Studio)

[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,101)](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

vs

[Ahrefs](https://www.capterra.com/p/176340/Ahrefs/)[4.71 (585)](https://www.capterra.com/p/176340/Ahrefs/reviews/)

Contact vendor for pricing

Price

$0

4.6

Features

4.7

4.2

Ease of Use

4.5

[View full comparison](https://www.capterra.com/compare/176340-177042/Ahrefs-vs-Google-Analytics)

[Klips](https://www.capterra.com/p/130237/Klipfolio-Dashboard/)[4.71 (192)](https://www.capterra.com/p/130237/Klipfolio-Dashboard/reviews/)

vs

[MATLAB](https://www.capterra.com/p/125813/MATLAB/)[4.60 (2,097)](https://www.capterra.com/p/125813/MATLAB/reviews/)

$90/month

Price

$203.63/year

4.6

Features

4.6

4.2

Ease of Use

4.0

[View full comparison](https://www.capterra.com/compare/125813-130237/MATLAB-vs-Klipfolio-Dashboard)

[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,101)](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

vs

[Adobe Analytics](https://www.capterra.com/p/202871/Adobe-Analytics/)[4.46 (237)](https://www.capterra.com/p/202871/Adobe-Analytics/reviews/)

Contact vendor for pricing

Price

Contact vendor for pricing

4.6

Features

4.4

4.2

Ease of Use

3.9

[View full comparison](https://www.capterra.com/compare/177042-202871/Google-Analytics-vs-Adobe-Analytics)