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Cloud-based customer experience management solution that helps large enterprises manage content marketing, social media, paid advertising, website, and more via automation.
Percolate helps the worlds biggest B2B and B2C marketing teams at companies like Mars, UPS, American Express, Eaton, VMWare, and Rockwell Automation, deliver content and campaigns on a global scale.
The implementation team was fantastic, the tool itself has saved us countless hours a day, all in all one of the best things we have ever done was picking Sprinklr.
Frequent issues with lag time on post tags being updated and analytics dashboards not working. Customer service/ support team is horrible.
The ease and ability to schedule or draft social media posts for certain business channels is quite amazing.
It is difficult to understand all the possibilities that it has, and at the same time, it does not seem to have some management options that would be fundamental.
Management team and customer service is outstanding. As they build their product, you can genuinely tell they want to succeed.
Reporting dashboards are always broken. Unreliable numbers forces media planners to use the actual ads platform instead of the Sprinklr tool we pay for.
The best feature of Sprinklr is easy access to all of our buys and creative assets for each Paid Social campaign.
In addition, it is hard to tag others in Facebook/LinkedIn posts when publishing through Sprinklr, as the platform isn't integrated enough to correctly tag.
It's capabilities to help organize contents to improve brands visibility and also following is topnotch. I enjoyed using all its features.
I also have problems with posting from Percolate to Facebook because I worry the videos won't work as well if posted through Percolate.
We have had a great overall experience with this software. Would recommend it to other Marketing Organizations.
I hate that when a piece has missed its publishing time, it vanishes from the calendar. You cannot use the tagging feature on Facebook due to privacy issues, but that really slows down my work.
Useful and helpful for releasing our content thru multichannel to the targeted audience. Need to be intelligent to use it easily, with more option list instead of lot of description to be filled.
My biggest problem with Percolate is the Analytics and then tracking a campaign.
It was also easy to use and made it easy to sign on to the platform and work in it without doing extensive training beforehand. It is also a great organization tool for content.
Uploading video files can be slow. Disappointed that it doesn't support all files types as we were told.
Anne M: Hi, I'm Anne. I'm a senior manager of paid media and social media strategy. I would give Sprinklr a four out of five. And for more reviews like this, click below. Previous to Sprinklr, we used Buddy Media, which is now owned by Salesforce, and Adobe Social. We were using Adobe Social directly before Sprinklr, and we found that the listening and monitoring capabilities did not work for something as broad as our company needed. Sprinklr allows us to streamline across many business units, which we own hundreds of them. So it allows us to streamline across all of those for publishing, as well as listening. We use sprinkler for listening for sentiment, as well as threats to our brands. Sprinklr has a great setup where they do have someone who helps you onboard and helps build things out how you envision them. It does come at a fee, which can be kind of frustrating, but the actual process is very streamlined and very intensive. Sprinklr is a really robust tool. It has a lot of bells and whistles. So I would first make sure that you really need all those bells and whistles, because I think it does come at a price point that you need to make sure you actually need all of the things it offers. And I would make sure that you have the staff, the team to support it because it, again, is a really intensive tool. So if you don't have the bandwidth, I think you're going to struggle a little bit.
Sprinklr
Top FeaturesPercolate
Sprinklr
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Percolate
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