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Cloud-based customer experience management solution that helps large enterprises manage content marketing, social media, paid advertising, website, and more via automation.
Designed for midsize to large businesses, a social media analytics solution that helps analyze campaign performances, monitor brand mentions, conduct sentiment analysis, and more.
The implementation team was fantastic, the tool itself has saved us countless hours a day, all in all one of the best things we have ever done was picking Sprinklr.
Frequent issues with lag time on post tags being updated and analytics dashboards not working. Customer service/ support team is horrible.
The ease and ability to schedule or draft social media posts for certain business channels is quite amazing.
It is difficult to understand all the possibilities that it has, and at the same time, it does not seem to have some management options that would be fundamental.
Management team and customer service is outstanding. As they build their product, you can genuinely tell they want to succeed.
Reporting dashboards are always broken. Unreliable numbers forces media planners to use the actual ads platform instead of the Sprinklr tool we pay for.
The best feature of Sprinklr is easy access to all of our buys and creative assets for each Paid Social campaign.
In addition, it is hard to tag others in Facebook/LinkedIn posts when publishing through Sprinklr, as the platform isn't integrated enough to correctly tag.
The amount of data they access is impressive, but more impressive is the level of service they provide to their clients.
The social listening can be iffy due to API restrictions. Sometimes posts are missed or delayed.
This tool is easy to use and has great UX. The offerings that it does have are nice.
This really is my only complaint about the platform, although this wasn't even an available feature when we first started using the platform.
There is a real community feel where users of Netbase share use cases and help each other. Customer service is amazing even from the other side of the world.
Netbase can be a little 'sticky' when messing when applying too many filters and doesn't notify you when the query could be missing something or opposing each other.
Additionally, when you need them, they're there. From the top of the organization down, this is a great group of people.
The only downside is the cost of the different products and that they don't all come under one fee - If I were a small business I don't think I would be able to afford Netbase.
Anne M: Hi, I'm Anne. I'm a senior manager of paid media and social media strategy. I would give Sprinklr a four out of five. And for more reviews like this, click below. Previous to Sprinklr, we used Buddy Media, which is now owned by Salesforce, and Adobe Social. We were using Adobe Social directly before Sprinklr, and we found that the listening and monitoring capabilities did not work for something as broad as our company needed. Sprinklr allows us to streamline across many business units, which we own hundreds of them. So it allows us to streamline across all of those for publishing, as well as listening. We use sprinkler for listening for sentiment, as well as threats to our brands. Sprinklr has a great setup where they do have someone who helps you onboard and helps build things out how you envision them. It does come at a fee, which can be kind of frustrating, but the actual process is very streamlined and very intensive. Sprinklr is a really robust tool. It has a lot of bells and whistles. So I would first make sure that you really need all those bells and whistles, because I think it does come at a price point that you need to make sure you actually need all of the things it offers. And I would make sure that you have the staff, the team to support it because it, again, is a really intensive tool. So if you don't have the bandwidth, I think you're going to struggle a little bit.
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