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Social Media Marketers working for Major Brands, Multi-site Businesses and Marketing Agencies.
Cloud-based customer experience management solution that helps large enterprises manage content marketing, social media, paid advertising, website, and more via automation.
Amazing, amazing price for all the features and analytics the platform has to offer. I really like how easy it is to identify influencers and perform hashtag research.
As mentioned above, there are some glitches with some of the tools on the platform that can sometimes be annoying. They also had to remove some features recently due to an API change on the IG end.
The data and graphics provide great information for analyzing effectiveness online. It's easy to setup you account and the system pulls a wealth of data within an hour of getting started.
Doesnt support instagram anymore, but that is a restriction upon everyone, not just them.
Overall, we're very happy to be using Iconosquare. It's certainly been a big help in growing our social media presence.
I upgraded to the next level to test the functionality, but they wouldn't let me go back to a plan they just retired unless I paid for annual. Pretty poor in my opinion and as a result I cancelled.
I love how it helps us on provide comprehensive data for my Instagram brand. Things you can measure are.
But I understand there is a limitation here specifically with Twitter.
The implementation team was fantastic, the tool itself has saved us countless hours a day, all in all one of the best things we have ever done was picking Sprinklr.
Frequent issues with lag time on post tags being updated and analytics dashboards not working. Customer service/ support team is horrible.
The ease and ability to schedule or draft social media posts for certain business channels is quite amazing.
It is difficult to understand all the possibilities that it has, and at the same time, it does not seem to have some management options that would be fundamental.
Management team and customer service is outstanding. As they build their product, you can genuinely tell they want to succeed.
Reporting dashboards are always broken. Unreliable numbers forces media planners to use the actual ads platform instead of the Sprinklr tool we pay for.
The best feature of Sprinklr is easy access to all of our buys and creative assets for each Paid Social campaign.
In addition, it is hard to tag others in Facebook/LinkedIn posts when publishing through Sprinklr, as the platform isn't integrated enough to correctly tag.
Anne M: Hi, I'm Anne. I'm a senior manager of paid media and social media strategy. I would give Sprinklr a four out of five. And for more reviews like this, click below. Previous to Sprinklr, we used Buddy Media, which is now owned by Salesforce, and Adobe Social. We were using Adobe Social directly before Sprinklr, and we found that the listening and monitoring capabilities did not work for something as broad as our company needed. Sprinklr allows us to streamline across many business units, which we own hundreds of them. So it allows us to streamline across all of those for publishing, as well as listening. We use sprinkler for listening for sentiment, as well as threats to our brands. Sprinklr has a great setup where they do have someone who helps you onboard and helps build things out how you envision them. It does come at a fee, which can be kind of frustrating, but the actual process is very streamlined and very intensive. Sprinklr is a really robust tool. It has a lot of bells and whistles. So I would first make sure that you really need all those bells and whistles, because I think it does come at a price point that you need to make sure you actually need all of the things it offers. And I would make sure that you have the staff, the team to support it because it, again, is a really intensive tool. So if you don't have the bandwidth, I think you're going to struggle a little bit.
Prioritize real-user-identified key features according to your needs to find your best fit.
Iconosquare
Sprinklr
Top FeaturesIconosquare
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Sprinklr
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