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Sprinklr vs Alexa: Which is a better fit?

Updated on February 16th, 2025
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Summary
Features in Competitive Intelligence
23
Best performer
34
  • Activity Dashboard
  • Alerts/Notifications
  • API
11
34
  • Competitive Analysis
  • Keyword Tracking
  • Real Time Comparisons
User satisfaction
4.2
User reviews85
Ease of use
3.8
Functionality
4.3
Value for money
3.9
Customer support
4.0
4.4
User reviews85
Ease of use
4.4
Functionality
4.3
Value for money
4.1
Customer support
4.1
Price starts from
/user
Monthly subscription
Free version
Free trial
Monthly subscription
Free version
Free trial
Best for

Cloud-based customer experience management solution that helps large enterprises manage content marketing, social media, paid advertising, website, and more via automation.

Marketers, Business Owners, and Leadership Teams

User reviews
pros & cons
1 / 4
View Reviews
1 / 4
View Reviews
Video reviews
video-f73728ea-fff3-473b-c893-08d92234b995
Anne M
Sr Manager, paid media & social media strategy
4.0

Anne M: Hi, I'm Anne. I'm a senior manager of paid media and social media strategy. I would give Sprinklr a four out of five. And for more reviews like this, click below. Previous to Sprinklr, we used Buddy Media, which is now owned by Salesforce, and Adobe Social. We were using Adobe Social directly before Sprinklr, and we found that the listening and monitoring capabilities did not work for something as broad as our company needed. Sprinklr allows us to streamline across many business units, which we own hundreds of them. So it allows us to streamline across all of those for publishing, as well as listening. We use sprinkler for listening for sentiment, as well as threats to our brands. Sprinklr has a great setup where they do have someone who helps you onboard and helps build things out how you envision them. It does come at a fee, which can be kind of frustrating, but the actual process is very streamlined and very intensive. Sprinklr is a really robust tool. It has a lot of bells and whistles. So I would first make sure that you really need all those bells and whistles, because I think it does come at a price point that you need to make sure you actually need all of the things it offers. And I would make sure that you have the staff, the team to support it because it, again, is a really intensive tool. So if you don't have the bandwidth, I think you're going to struggle a little bit.

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video-6f8a6ce4-c497-491e-c615-08da8ae3c44f
Andrew B
Adtech and SEO Manager
3.0

Andrew B: Hi, my name is Andrew. I am an SEO manager. I would give Alexa a three out five. For more reviews like this, click below. Prior to using Alexa, we were using Comscore and Comscore is a great tool, but Alexa is better for our organization in terms of pricing, and additionally offered several features for us that Comscore did not. The primary reason we chose to go to Alexa was because of price. However, it also offered several features that we really liked. For example, being able to look at a competitor set and being able to look at share market. Getting started with Alexa was incredibly easy. It runs pretty much completely in the cloud. So, after signing up, it was pretty seamless to get up and running. For any organization looking at using Alexa, I would recommend that they look at alternative options and decide what is best for them. Several alternatives had different feature sets and it really just depends on what fits best with the organization.

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User interface
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1 Video
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1 Video
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4 screenshots
168725
5 screenshots

Sprinklr

Top Features
23/34
  • Competitive Analysis
  • Customer Profiles
  • Customizable Templates
  • Forecasting
  • Keyword Tracking
  • Mobile Alerts
  • Real Time Comparisons
  • SEO Management
  • Website Monitoring
  • Web Tracking
  • Web Traffic Reporting
  • Activity Dashboard
  • Alerts/Notifications
  • API
  • Benchmarking
  • Campaign Analytics
  • Campaign Management
  • Customer Segmentation
  • Customizable Reports
  • Data Import/Export
  • Data Visualization
  • Engagement Tracking
  • Monitoring
  • Performance Metrics
  • Real-Time Analytics
  • Real-Time Data
  • Reporting/Analytics
  • Search/Filter
  • Sentiment Analysis
  • Social Media Integration
  • Social Media Monitoring
  • Tagging
  • Third-Party Integrations
  • Trend Analysis
See All features
Hide Competitive Intelligence Software Features -

Alexa

11/34
Show Competitive Intelligence Software Features +

Sprinklr

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Alexa

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Sprinklr
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Alexa
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Sprinklr
  • By Sprinklr
  • Located in United States
  • Founded in 2007
Alexa
  • By Alexa
  • Located in United States
  • Founded in 1996
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