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Cloud-based customer experience management solution that helps large enterprises manage content marketing, social media, paid advertising, website, and more via automation.
Marketers, Business Owners, and Leadership Teams
The implementation team was fantastic, the tool itself has saved us countless hours a day, all in all one of the best things we have ever done was picking Sprinklr.
Frequent issues with lag time on post tags being updated and analytics dashboards not working. Customer service/ support team is horrible.
The ease and ability to schedule or draft social media posts for certain business channels is quite amazing.
It is difficult to understand all the possibilities that it has, and at the same time, it does not seem to have some management options that would be fundamental.
Management team and customer service is outstanding. As they build their product, you can genuinely tell they want to succeed.
Reporting dashboards are always broken. Unreliable numbers forces media planners to use the actual ads platform instead of the Sprinklr tool we pay for.
The best feature of Sprinklr is easy access to all of our buys and creative assets for each Paid Social campaign.
In addition, it is hard to tag others in Facebook/LinkedIn posts when publishing through Sprinklr, as the platform isn't integrated enough to correctly tag.
What I like best is that Alexa is easy to use. She listens carefully and the majority of the time she has accurate information and answers to whatever you ask her.
But sometimes this is not possible due to this problem.
The features offered by Alexa are really amazing and can help you significantly improve your Google ranking. Even the free version provides you indicative insights on your website traffic.
Able to not bring up so much information. Sometimes it brings up the wrong prices as compared to online.
I like the global rankings as an indicator of site performance. I also like that it shows you competing sites and this helps in measuring your performance and improving.
Limited in what actual analytics you can get out of Alexa.
I really like in-depth site audits for tracking progress and it's great for understanding the strength and weaknesses of your competitors.
No new features that aren't already offered on other platforms.
Anne M: Hi, I'm Anne. I'm a senior manager of paid media and social media strategy. I would give Sprinklr a four out of five. And for more reviews like this, click below. Previous to Sprinklr, we used Buddy Media, which is now owned by Salesforce, and Adobe Social. We were using Adobe Social directly before Sprinklr, and we found that the listening and monitoring capabilities did not work for something as broad as our company needed. Sprinklr allows us to streamline across many business units, which we own hundreds of them. So it allows us to streamline across all of those for publishing, as well as listening. We use sprinkler for listening for sentiment, as well as threats to our brands. Sprinklr has a great setup where they do have someone who helps you onboard and helps build things out how you envision them. It does come at a fee, which can be kind of frustrating, but the actual process is very streamlined and very intensive. Sprinklr is a really robust tool. It has a lot of bells and whistles. So I would first make sure that you really need all those bells and whistles, because I think it does come at a price point that you need to make sure you actually need all of the things it offers. And I would make sure that you have the staff, the team to support it because it, again, is a really intensive tool. So if you don't have the bandwidth, I think you're going to struggle a little bit.
Andrew B: Hi, my name is Andrew. I am an SEO manager. I would give Alexa a three out five. For more reviews like this, click below. Prior to using Alexa, we were using Comscore and Comscore is a great tool, but Alexa is better for our organization in terms of pricing, and additionally offered several features for us that Comscore did not. The primary reason we chose to go to Alexa was because of price. However, it also offered several features that we really liked. For example, being able to look at a competitor set and being able to look at share market. Getting started with Alexa was incredibly easy. It runs pretty much completely in the cloud. So, after signing up, it was pretty seamless to get up and running. For any organization looking at using Alexa, I would recommend that they look at alternative options and decide what is best for them. Several alternatives had different feature sets and it really just depends on what fits best with the organization.
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