# Compare Sprinklr vs Brandwatch 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Brandwatch and Sprinklr based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/131274-277011/Sprinklr-Platform-vs-Brandwatch

---

# Brandwatch vs Sprinklr Features and Cost Comparison

Last updated April 29th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

BrandwatchSprinklr2/4 selected

[Brandwatch](https://www.capterra.com/p/277011/Brandwatch/)[4.2 (255)](https://www.capterra.com/p/277011/Brandwatch/reviews/)

[Sprinklr](https://www.capterra.com/p/131274/Sprinklr-Platform/)[4.3 (91)](https://www.capterra.com/p/131274/Sprinklr-Platform/reviews/)

[## Brandwatch](https://www.capterra.com/p/277011/Brandwatch/)[4.2 (255)](https://www.capterra.com/p/277011/Brandwatch/reviews/)

Starting Price

Contact vendor

Value-for-Money

3.8

Functionality

3.9

Ease of Use

4.1

Customer Service

4.4

Reviews Sentiment

Based on [255 reviews](#user-reviews)

Positive

216

Neutral

32

Negative

7

[## Sprinklr](https://www.capterra.com/p/131274/Sprinklr-Platform/)[4.3 (91)](https://www.capterra.com/p/131274/Sprinklr-Platform/reviews/)

Starting Price

$249.00/month

Value-for-Money

3.9

Functionality

4.3

Ease of Use

3.9

Customer Service

4.1

Reviews Sentiment

Based on [91 reviews](#user-reviews)

Positive

77

Neutral

11

Negative

3

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## Summary

* * *

Key features rated by users

Features selected based on 5,999 reviews from social media marketing software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

60%Fit

Missing features

Not enough reviews

Feature ratings

Social Media Integration

3.8

Email Marketing

NA

Post Scheduling

4.5

Campaign Planning

\--

Calendar Management

4.0

\--%Fit

Not enough reviews

Feature ratings

Social Media Integration

4.8

Email Marketing

\--

Post Scheduling

4.5

Campaign Planning

5.0

Calendar Management

5.0

User satisfaction

User satisfaction

4.2

User reviews[255](https://www.capterra.com/p/277011/Brandwatch/reviews/)

Ease of use

4.1

Functionality

3.9

Value for money

3.8

Customer support

4.4

User satisfaction

4.3

User reviews[91](https://www.capterra.com/p/131274/Sprinklr-Platform/reviews/)

Ease of use

3.9

Functionality

4.3

Value for money

3.9

Customer support

4.1

Price starts from

Price starts from

\--

-   Free version
-   Free trial

Price starts from

$249Per User, Per Month

-   Free version
-   Free trial

Best for

Best for

Brandwatch is used by market researchers, marketers, social media managers, analysts, content marketers, PR professionals, and agencies.

Best for

Cloud-based customer experience management solution that helps large enterprises manage content marketing, social media, paid advertising, website, and more via automation.

## User reviews

Pros & cons

FM

Flynn M.

Social Media and Marketing Coordinator

> "The ability to build custom queries and dashboards is a major strength, allowing you to tailor insights specifically to your campaigns or..."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7140769)

AD

Aneri D.

Student

> "At the same time, the limitations around demographic coverage, map customization, and mention-level usability are genuine gaps that affect..."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7144403)

DA

Daniel A.

Senior Market Intelligence and Consumer Insights Analyst

> "The AI-powered image analysis is also a great addition, and the platform is constantly evolving, with AI supporting everything from..."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7144468)

MM

Monica M.

Social Media and Design Producer

> "It’s also difficult to organise reports into folders (event or stakeholder), making things harder to manage at scale."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7140799)

FM

Flynn M.

Social Media and Marketing Coordinator

> "It is an incredibly powerful platform for social listening and analytics, offering detailed insights that can genuinely inform strategy..."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7140769)

RT

Ruth T.

Social Media Coordinator

> "Social media reporting in measure was a bit of a struggle with limitations on what you could report on vs. only in-platform."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7144591)

MM

Monica M.

Social Media and Design Producer

> "Reporting is fantastic as you can see all your social media performance in one place with clear dashboards, making it easy to track..."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7140799)

JH

Jordan H.

Social Media Coordinator

> "The process of connecting channels and having to refresh and stabilise the connection was not user friendly."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7150854)

DA

Daniel A.

Senior Market Intelligence and Consumer Insights Analyst

> "Pros: strong data volume, fast insights powered by AI, good cost-benefit, data security/compliance, and flexibility to work across..."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7144468)

AD

Aneri D.

Student

> "We had to build this visualization externally, which added unnecessary work."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7144403)

AD

Aneri D.

Student

> "For a project dealing with five distinct conversation topic areas across three species, this feature alone saved significant time and..."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7144403)

TS

Tanya S.

Digital marketing and Conversion specalist

> "Sentiment analysis can also be inconsistent, especially for non-English content."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7144021)

JH

Jordan H.

Social Media Coordinator

> "I liked the publishing and scheduling components, and the ability to split dark posts, accounts and publishing status."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7150854)

VR

Verified Reviewer

Communications officer

> "Linked In sentiment not being included when exporting engage reports."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7144607)

AD

Aneri D.

Student

> "Brandwatch offers a wide range of pre-built components that made it relatively fast to set up a functional dashboard and start visualizing..."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7144403)

AH

Antonia H.

Social Media and Reputation Manager

> "Glitchy features like deleted comments reappearing immediately and scheduled posts not showing correctly in the calendar."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___6576377)

MD

Matisse D.

Comms

> "Fantastic, I am able to easily create reports, manage all social media platforms and simply copy social content onto other platforms."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7146711)

CH

Chris H.

Marketing Manager

> "Brandwatch quietly slipped an auto-renewal clause into what was a manual renewal agreement, locking us into another contract cycle without..."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___6727800)

GL

George L.

Data and Insights Manager

> "However, with the ability to upload custom sources, even this core issue is largely covered, meaning we have very little major concerns..."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7140220)

QK

Quinlyn K.

Client Executive

> "Customization comes at the cost of complexity."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7140215)

AD

Aneri D.

Student

> "The sheer variety of chart types and layouts available meant that for most of our research questions, there was a component that could do..."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7144403)

JA

Joseph A.

Digital Marketing Specialist

> "I dislike the onboarding process, it felt like the sales person made the sale, and then disappeared when I needed assistance."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___6864821)

QK

Quinlyn K.

Client Executive

> "Brandwatch has a lot of customization options, making the tool fairly flexible across a variety of use cases."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7140215)

MB

Megan B.

Co-founder

> "The coverage of video content is poor."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7140207)

Vishakha P.

Social Media Manager

> "It’s especially useful for getting actionable insights quickly and supporting data-driven decisions. While there is a learning curve in..."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7140214)

MD

Matisse D.

Comms

> "If I had to name one downside, it would be the cost."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7146711)

DA

Daniel A.

Senior Market Intelligence and Consumer Insights Analyst

> "Beyond listening, I’ve been using it a lot for customer care and social media management, which has made a big difference in day-to-day..."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7144468)

AH

Antonia H.

Social Media and Reputation Manager

> "Missing calendar overview for clients, with confusing links."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___6576377)

PW

Poppy W.

Social Media Specialist

> "Brandwatch excels in the publishing and benchmarking modules, which are both streamlined and user-friendly."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7149436)

MS

Manon S.

Associate software engineer

> "It occasionally took longer than expected to update our social media analytics."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___6375889)

FM

Flynn M.

Social Media and Marketing Coordinator

> "It is not the most intuitive tool at first, and getting the most out of it depends heavily on how well queries and dashboards are set up...."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7140769)

AH

Antonia H.

Social Media and Reputation Manager

> "Continuous error messages when trying to connect Facebook accounts."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___6576377)

KL

Kristen L.

Head of Insights

> "Relieved to have expansive data that won't let someone find posts using a social listening tool that we can't also surface."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7141585)

Marina C.

President

> "The platform can be expensive, which can make it less accessible for small businesses or individual users with limited budgets."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___4920461)

TS

Tanya S.

Digital marketing and Conversion specalist

> "Reporting and export features work well for sharing insights across teams."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7144021)

Michael S.

Social Media Manager

> "The biggest issue I have is when I publish content natively through a social media site."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___6130624)

AN

Amber N.

Manager, Strategic Insights

> "It's also easy to share dashboards with internal teams and clients, and is the go-to tool to use when sharing these internally as they are..."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7140569)

VR

Verified Reviewer

Growth Manager

> "I have been using the standard package, but it was too expensive"

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___6224561)

AZ

Alex Z.

Digital Strategy Consultant

> "It really helps organize the mentions for the period into distinct categories."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7144315)

Felix Daniel G.

CEO

> "One of the things I disliked the least was the initial learning curve."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___4922999)

JH

Jordan H.

Social Media Coordinator

> "I think the team at Brandwatch make the experience what it was (positive and rewarding) and the platform has great foundations and lots of..."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7150854)

NO

Nathan O.

Assistant Director for Digital Marketing

> "Our content strategy is video-heavy, and we were disappointed to learn that Falcon was incapable of publishing posts with higher than..."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___2514771)

GL

George L.

Data and Insights Manager

> "It's such a simple platform to use, allowing you to breakdown data so much with a few clicks."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7140220)

RC

Royce C.

Social Media Planner

> "Constantly has minor bugs which slows down our publishing process e.g. strange spacing which cannot be adjusted; content pool not working..."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___2526991)

FM

Flynn M.

Social Media and Marketing Coordinator

> "Overall, it feels like a powerful, all-in-one tool for understanding digital conversations at scale."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7140769)

ES

Eilis S.

Head of Marketing

> "Falcon is a great service but falls down on posting stories and 4:5 ratio images on Instagram and doesn't find people on Instagram for..."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___2525201)

AD

Aneri D.

Student

> "Brandwatch is a sophisticated and capable tool that meaningfully supported our research."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7144403)

EM

Elisa M.

Marketing Manager

> "It has been a little "glitchy" at times also"

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___3531836)

NG

Nica G.

Student

> "It is a great resource that provides amazing insights to support research."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7146457)

ES

Eilis S.

Head of Marketing

> "Not being able to post a 4:5 Instagram photo and not being able to tag people on Instagram"

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___2525201)

QK

Quinlyn K.

Client Executive

> "Our customer service rep has always been responsive and willing to help tackle issues."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7140215)

HS

Hannah S.

Marketing Generalist

> "The reporting system isn't the best."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___3296743)

CH

Chris H.

Marketing Manager

> "It offered valuable insights into brand perception, competitor monitoring, & market trends."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___6727800)

OO

Obinna O.

Internet entrepreneur

> "Brandwatch is expensive for small businesses."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___3341487)

NG

Nica G.

Student

> "The easy downloadable graphs made my research very easy."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7146457)

DG

Dawn G.

Owner

> "Perhaps it's simply my slow internet- but sometimes I will attempt to schedule a post and it will not save correctly and I'll lose the..."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___2657868)

AH

Antonia H.

Social Media and Reputation Manager

> "The tool has great potential, especially with its features that could support social media management and analytics."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___6576377)

LW

Leslie W.

Senior Communications Associate

> "For example, Twitter began allowing us to caption videos and it's been more than a year and still not offered on Falcon. "

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___2513820)

JH

Jordan H.

Social Media Coordinator

> "The concept of social listening was great, and I'm excited to see how the platform builds this out."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7150854)

DG

Dawn G.

Owner

> "This is a common issue I've found across all social media management platforms, and I know that it may be in part to my own internet..."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___2657868)

Felix Daniel G.

CEO

> "It has given me complete visibility into my social media presence, allowing me to monitor and analyze conversations relevant to my brand..."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___4922999)

RV

Robin V.

Communication officer

> "There is a big delay from when the first comment is visible within Falcon from when it's done."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___2527051)

AN

Amber N.

Manager, Strategic Insights

> "I find Brandwatch fairly easy to use and appreciate its segmentation capabilities."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7140569)

LK

Lucelia K.

Online Projectmanager

> "Listining is a bit complicated in the beginning, and if you don't use it very often, you have to start from scratch every time"

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___2525195)

Jose C.

bachelor

> "Furthermore, the platform allowed me to monitor in real time any unusual activity or emerging crisis, allowing me to take quick and..."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___4914829)

NE

Nina E.

marketing assistant

> "the mail was scheduled - and i receive an email from falcon that the mail could not be posted."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___2525333)

JH

Jordan H.

Social Media Coordinator

> "Our customer success agent \[sensitive content hidden\] was amazing and I felt super understood and supported by her."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7150854)

NG

Nicole G.

Social Media Manger

> "The listening tool does not pick up Facebook comments and is often wrong around picking up the sentiment"

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___2624704)

Nikola H.

Research and Analytics Specialist

> "Reporting tools are really nice and it's easy to create interesting dashboards that look nice to the client and provide helpful insights."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___6335099)

David S.

Marketing Specialist

> "Also no ability to pull in instagram DMs."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___2434728)

Felix Daniel G.

CEO

> "With its extensive set of monitoring and analytics tools, I was able to gain a deep understanding of the conversations and trends relevant..."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___4922999)

NE

Nina E.

marketing assistant

> "this makes the work with falcon super unreliable and i have no good feeling to rely only on this software"

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___2525333)

JH

Jordan H.

Social Media Coordinator

> "I learnt SO much while working with the Brandwatch team and I'm really grateful for the experience we had."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7150854)

DH

Daniela H.

Social Media Manager

> "The community management tool is pretty useless."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___2516223)

Marina C.

President

> "What I liked the most is its ability to gather and analyze large amounts of social media data quickly and efficiently."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___4920461)

HV

Haley V.

Marketing & Communications employee

> "I don't like the errors."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___2513716)

VR

Verified Reviewer

Growth Manager

> "Also I like the user-friendly interface and the ability to easily generate insightful reports and visualizations."

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___6224561)

NE

Nina E.

marketing assistant

> "very poor reliability !!!"

[See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___2525333)

[View Reviews](https://www.capterra.com/p/277011/Brandwatch/reviews/)

JT

Junior T.

Data Processor

> "Sprinklr is highly regarded for enterprise-scale social and CX management, with strong analyst recognition and feature depth, but it often..."

[See full review](https://www.capterra.com/p/131274/Sprinklr-Platform/#Capterra___7068329)

CK

Christina K.

Manager

> "Sprinklr does sometimes not load properly and downloading stalls a bit."

[See full review](https://www.capterra.com/p/131274/Sprinklr-Platform/#Capterra___7154327)

CH

Chris H.

Digital Community and Content Manager

> "Sprinklr is absolutely phenomenal as a tool for social listening, analytics, scheduling, and messaging across all of the channels we use. If..."

[See full review](https://www.capterra.com/p/131274/Sprinklr-Platform/#Capterra___7044667)

CH

Chris H.

Digital Community and Content Manager

> "Sprinklr is one of the more expensive examples of these tools, unfortunately, but that can be expected with so many different modules and top..."

[See full review](https://www.capterra.com/p/131274/Sprinklr-Platform/#Capterra___7044667)

DM

Dana M.

Client Support Manager

> "It uses advanced AI models, including generative AI, and relies on a large volume of historical customer interaction data."

[See full review](https://www.capterra.com/p/131274/Sprinklr-Platform/#Capterra___6814811)

PJ

Pankaj J.

Quality Auditor

> "Some users have reported that the customer support team is not always helpful, and some times it takes a lot of time to export the data or any..."

[See full review](https://www.capterra.com/p/131274/Sprinklr-Platform/#Capterra___6348284)

DM

Dana M.

Client Support Manager

> "Sprinklr's AI allows us to achieve superior accuracy in sentiment analysis and trend prediction."

[See full review](https://www.capterra.com/p/131274/Sprinklr-Platform/#Capterra___6814811)

VR

Verified Reviewer

Solutions Manager

> "Lots of reaching out to tech support which is slow."

[See full review](https://www.capterra.com/p/131274/Sprinklr-Platform/#Capterra___5084391)

Gabriel S.

Senior Digital Strategist

> "Amazing customer service and set-up support as well as ongoing abilities for incoming and outgoing digital and social content."

[See full review](https://www.capterra.com/p/131274/Sprinklr-Platform/#Capterra___6549817)

VR

Verified Reviewer

Global Social Media Manager

> "I wish there was an Airtable integration for those not in the Sprinklr environment. Because of the cost we can't have everyone in it ."

[See full review](https://www.capterra.com/p/131274/Sprinklr-Platform/#Capterra___3504455)

VR

Verified Reviewer

Mechanical Engineer

> "Overall, Sprinklr was powerful and insightful, though sometimes complex, but it effectively supported content and engagement management."

[See full review](https://www.capterra.com/p/131274/Sprinklr-Platform/#Capterra___7046876)

VR

Verified Reviewer

Digital Marketing Manager

> "Platform APIs do not support some features, such as Instagram story videos."

[See full review](https://www.capterra.com/p/131274/Sprinklr-Platform/#Capterra___3377394)

Marina C.

President

> "I can schedule and post my content efficiently, monitor interactions with my followers, and respond to their comments and messages in real..."

[See full review](https://www.capterra.com/p/131274/Sprinklr-Platform/#Capterra___4943651)

MK

Muhammad K.

Senior Team Lead

> "Their support is a major miss. If something needs extensive troubleshooting, the support will always try to brush it under the carpet and push..."

[See full review](https://www.capterra.com/p/131274/Sprinklr-Platform/#Capterra___3529382)

Felix Daniel G.

CEO

> "His approach and his ability to simplify our activities on social networks is great, providing me with all the necessary tools to manage my..."

[See full review](https://www.capterra.com/p/131274/Sprinklr-Platform/#Capterra___4943718)

VR

Verified Reviewer

Digital Marketing Manager

> "You may have to give up Sprinklr and use native apps in some cases because of this lack of support."

[See full review](https://www.capterra.com/p/131274/Sprinklr-Platform/#Capterra___3377394)

Hannah O.

Communications intern

> "I would continue to use this over other software because of scheduling alone and the fact that it is reliable."

[See full review](https://www.capterra.com/p/131274/Sprinklr-Platform/#Capterra___6471732)

Mary Grace S.

Sr. Strategist

> "We rely on our tools for so heavily at our agency, that work stops when a tool isn't working properly."

[See full review](https://www.capterra.com/p/131274/Sprinklr-Platform/#Capterra___3469506)

Felix Daniel G.

CEO

> "One of the aspects that I liked the most is the ability to centralize all my activities in social networks in a single platform."

[See full review](https://www.capterra.com/p/131274/Sprinklr-Platform/#Capterra___4943718)

VR

Verified Reviewer

Field Marketing Specialist

> "It's not as user-friendly as Hootsuite, for example."

[See full review](https://www.capterra.com/p/131274/Sprinklr-Platform/#Capterra___3432406)

SA

Soby A.

sales rep

> "Overall Sprinklr gets the job done and connects well with the organization's programs."

[See full review](https://www.capterra.com/p/131274/Sprinklr-Platform/#Capterra___6808829)

VR

Verified Reviewer

senior copywriter

> "I mostly use for Twitter and the search tool is really bad."

[See full review](https://www.capterra.com/p/131274/Sprinklr-Platform/#Capterra___2236769)

Gabriel S.

Senior Digital Strategist

> "Great support. But super expensive."

[See full review](https://www.capterra.com/p/131274/Sprinklr-Platform/#Capterra___6549817)

VR

Verified Reviewer

Sales and Customer Manager

> "Social media management, not the ideal one."

[See full review](https://www.capterra.com/p/131274/Sprinklr-Platform/#Capterra___2827195)

[View Reviews](https://www.capterra.com/p/131274/Sprinklr-Platform/reviews/)

## User interface

4.22 (255)

[Sprinklr](https://www.capterra.com/p/131274/Sprinklr-Platform/)

4.26 (91)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

A/B Testing

207

Important

Activity Dashboard

150

Important

AI Copilot

120

Important

Brandwatch

Top features

39/42

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   Automated Publishing
-   Automated Scheduling
-   Calendar Management
-   Campaign Analytics
-   Campaign Management
-   Campaign Planning
-   Click Tracking
-   Commenting/Notes
-   Contact Management
-   Content Library
-   Content Management
-   Conversion Tracking
-   Customer Segmentation
-   Customizable Branding
-   Customizable Reports
-   Customizable Templates
-   Data Import/Export
-   Data Visualization
-   Drag & Drop
-   Email Marketing
-   Engagement Tracking
-   Generative AI
-   Image Library
-   Keyword Filtering
-   Multi-Account Management
-   Multi-Campaign
-   Multi-Channel Management
-   Multi-Channel Marketing
-   Performance Metrics
-   Post Scheduling
-   Real-Time Data
-   Reporting/Analytics
-   Social Media Integration
-   Social Media Monitoring
-   Social Promotion
-   Tagging
-   Third-Party Integrations
-   Trend Analysis
-   Workflow Management

[See all features](https://www.capterra.com/p/277011/Brandwatch/#features)

Sprinklr

34/42

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   Automated Publishing
-   Automated Scheduling
-   Calendar Management
-   Campaign Analytics
-   Campaign Management
-   Campaign Planning
-   Click Tracking
-   Commenting/Notes
-   Contact Management
-   Content Library
-   Content Management
-   Conversion Tracking
-   Customer Segmentation
-   Customizable Branding
-   Customizable Reports
-   Customizable Templates
-   Data Import/Export
-   Data Visualization
-   Drag & Drop
-   Email Marketing
-   Engagement Tracking
-   Generative AI
-   Image Library
-   Keyword Filtering
-   Multi-Account Management
-   Multi-Campaign
-   Multi-Channel Management
-   Multi-Channel Marketing
-   Performance Metrics
-   Post Scheduling
-   Real-Time Data
-   Reporting/Analytics
-   Social Media Integration
-   Social Media Monitoring
-   Social Promotion
-   Tagging
-   Third-Party Integrations
-   Trend Analysis
-   Workflow Management

[See all features](https://www.capterra.com/p/131274/Sprinklr-Platform/#features)

### Recognition

No recognitions have been awarded to Brandwatch

No recognitions have been awarded to Sprinklr

### Deployment & support

Brandwatch

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Sprinklr

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Brandwatch

-   By Cision
-   Located in United States
-   Founded in 1867

Sprinklr

-   By Sprinklr
-   Located in United States
-   Founded in 2007

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