Brandwatch vs Sprinklr: Which is a better fit?

Liam K.: Hi, everyone. My name's Liam. I work for a company called Sook. It's kind of like the Airbnb of retail. I do product marketing for them. And I rate Brandwatch 5 out of 5. Prior to Brandwatch, we didn't really use any kind of social tools. We used HubSpot as our CRM, and it has some capacity for social sharing and getting data from social platforms, but it was just nothing compared to Brandwatch. Once we got it, we realized we needed something better for our needs and for our growth. The reasons that we chose to use Brandwatch is because we wanted more, I guess, freedom and capacity to customize our data. We wanted to better target our audience with our decision-making and create better social strategies, and Brandwatch seemed to be the best tool for that at the time. It was very easy to onboard Brandwatch into the business. Once we got all stakeholders involved and all the parties involved, Brandwatch were very forthcoming and very helpful with making sure that we can make sure we got the most use out of the tool. For people that are wanting to add Brandwatch into their business, just make sure to have a clear idea of what you want to get out of the tool. There are a variety of different tools out there that provide really good insights and customizable data. But just make sure that it fits the purpose for what you are trying to achieve. Make sure it's easy to use and all team members are going to be able to get the value that you need from it.

Anne M: Hi, I'm Anne. I'm a senior manager of paid media and social media strategy. I would give Sprinklr a four out of five. And for more reviews like this, click below. Previous to Sprinklr, we used Buddy Media, which is now owned by Salesforce, and Adobe Social. We were using Adobe Social directly before Sprinklr, and we found that the listening and monitoring capabilities did not work for something as broad as our company needed. Sprinklr allows us to streamline across many business units, which we own hundreds of them. So it allows us to streamline across all of those for publishing, as well as listening. We use sprinkler for listening for sentiment, as well as threats to our brands. Sprinklr has a great setup where they do have someone who helps you onboard and helps build things out how you envision them. It does come at a fee, which can be kind of frustrating, but the actual process is very streamlined and very intensive. Sprinklr is a really robust tool. It has a lot of bells and whistles. So I would first make sure that you really need all those bells and whistles, because I think it does come at a price point that you need to make sure you actually need all of the things it offers. And I would make sure that you have the staff, the team to support it because it, again, is a really intensive tool. So if you don't have the bandwidth, I think you're going to struggle a little bit.