# White Label Loyalty Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about White Label Loyalty Software - reviews, pricing plans, popular comparisons to other Customer Loyalty products and more.

Source: https://www.capterra.com/compare/131677-212226/Gift-Card-and-Loyalty-Program-vs-White-Label-Loyalty-Platform

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# 

 White Label Loyalty Software Review 2026: Features, Integrations, Pros & Cons

Last updated on March 13, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews)

White Label Loyalty

## What is White Label Loyalty?

Our flexible loyalty platform is designed to adapt to your customers' actions, offering simple yet powerful solutions for businesses with complex needs. Tailored to mid-size and enterprise businesses, our platform helps you gather valuable first-party data, allowing you to deliver personalized rewards that drive customer loyalty. Our modular, API-first architecture integrates seamlessly with your existing marketing stack or functions as a standalone solution. It allows you to reward any customer action, not just purchases, enabling you to incentivize behaviors that align with your business goals. This approach leads to over +50% increase in customer lifetime value, ensuring your customers remain loyal over time. With over 30 million recorded loyalty events and active programs in 20+ countries, White Label Loyalty has a proven track record of success. We’ve helped brands across the globe run data-driven campaigns that boost customer loyalty and deliver measurable results.

## What is White Label Loyalty used for?

[Customer Loyalty](https://www.capterra.com/customer-loyalty-software/)[Referral](https://www.capterra.com/referral-software/)[Customer Advocacy](https://www.capterra.com/customer-advocacy-software/)

Overall rating

Based on 15 user reviews

Reviews sentiment

Positive

\-

Neutral

\-

Negative

\-

Starting price

£1999

Per Feature, Per Month

Free trial  
available

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## White Label Loyalty alternatives

Highest Rated

[4.9 (3,426)](https://www.capterra.com/p/186209/Guusto/reviews/)

Starting price

$4.80

Per User, Per Month

[4.9 (248)](https://www.capterra.com/p/149363/Kangaroo-Rewards/reviews/)

Starting price

$79.00

Per User, Per Month

[4.8 (453)](https://www.capterra.com/p/197141/Tremendous-Rewards/reviews/)

Starting price

Contact vendor for pricing

[RepeatMD](https://www.capterra.com/p/10009042/RepeatMD/)

[4.4 (190)](https://www.capterra.com/p/10009042/RepeatMD/reviews/)

Starting price

Contact vendor for pricing

[Learn More](https://www.capterra.com/p/10009042/RepeatMD/)

[View all alternatives](https://www.capterra.com/p/212226/White-Label-Loyalty-Platform/alternatives/)

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

Loyalty Program

4.5 (10)

80.00% of 10 reviewers that rated this feature as important or highly important

Offer prizes, discounts, and other incentives for customers to earn reward points on purchases and redeem them for future purchases

Gift Card Management

4.1 (9)

55.56% of 9 reviewers that rated this feature as important or highly important

Reward loyal customers with gift cards which they can redeem for special offers and loyalty bonus

Rewards Management

4.6 (8)

62.50% of 8 reviewers that rated this feature as important or highly important

Strategize and implement rewards for returning customers, employees and other members

Activity Tracking

4.4 (5)

80.00% of 5 reviewers that rated this feature as important or highly important

Track and document all activities across devices, networks, and other systems

Customer Activity Tracking

3.8 (4)

100.00% of 4 reviewers that rated this feature as important or highly important

A report showing what actions customers perform

Campaign Management

4.0 (3)

66.67% of 3 reviewers that rated this feature as important or highly important

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

White Label Loyalty 75 features

Define levels of authorization for access to specific files or systems

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Track and document all activities across devices, networks, and other systems

Track an affiliate partner's promotion of a product or service and any associated sales

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Application programming interface that allows for integration with other systems/databases

Track and interpret campaign performance metrics

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Plan and strategize marketing campaigns

Identify customers at risk of migration and activate strategies to retain them

Private online space that lets businesses securely share documents and provide information access to clients

Manage and track all internal and external communication conducted via calls, email, text, or chat

Manage, organize, and store contact information

The ability to create unique content

Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving

Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system

Record customer information, purchase history, and other notes

A report showing what actions customers perform

A collection of customer information such as contact details, demographics, previous interactions, etc.

Initiate interactions with customers by proactively starting conversations or providing informational content

Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement.

Access previous interactions or concerns to maintain customer relationships

A website or login for customers to access information

Record customer information, purchase history, and other notes

Process of dividing customers into groups based on common characteristics

Tool to send questionnaires to customers to gauge feedback

Add customized logos and colors to align with company branding

Customize data fields to support various needs and use cases

Alter the layout and content of reports

Pre-designed layouts that can be customized to match preferences and requirements

Import and export data to and from software applications

Track products that are for sale at a reduced price or part of coupon promotions

Manage, store and organize emails within the system or via third-party apps

Manage and track employee referrals for open job positions

Tracks metrics that provide insight into how a user interacts with any interface or product

Predefined actions automatically performed on the occurance of specific events

Collecting, analyzing, and utilizing feedback from users or customers to improve a product or service

For customer referral programs / referral marketing products

Products that allow employees to make referrals for open job positions

Identify and prevent suspicious activity

Games or game-like elements to track progress and reward accomplishments

Reward loyal customers with gift cards which they can redeem for special offers and loyalty bonus

Manages incentive programs such as profit sharing, stock awards, and individual bonus plans

Manage loyalty cards that hold rewards and promotions to incentivize customers to return

Offer prizes, discounts, and other incentives for customers to earn reward points on purchases and redeem them for future purchases

Online gateway through which members can access/update personal information

Database of members to track personal information of individuals and families

Observe and track the demand, usage, progress or quality of a system, product, or user

Manage multiple campaigns in one system

Allows communication with customers or users via multiple channels such as phone, email, live chat, etc.

Coordinate marketing efforts across channels (email, landing pages, social media, etc.)

Manage and support multiple languages

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Accept and process customer payments for products or services using hardware and software

Design, communicate, and distribute incentives to perform a specific action

Analyze and gain insights into data in real-time

Receive data and information in real time

Active reporting of data and metrics

Customizable templates for referral documents, emails, and sharable links

Log and store the source of contacts/leads

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

View and track pertinent metrics to find patterns and gain insights from data

Strategize and implement rewards for returning customers, employees and other members

Point or incentive based programs loyalty programs designed to increase customer engagement

Monitor conversion rates and analyze effectiveness and profitability of marketing efforts

Send promotional campaigns or transactional messages via text messages

Process of communicating with an online community and measuring the effectiveness of activity

Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.

Market event via social media tools

Create and administer polls and surveys

Gauge satisfaction and receive information for improvement and success

Set up connections to third-party platforms to improve business processes

Record of all transactions such as purchases, deposits, withdrawals and transfers within a specific period

Manage user accounts, profiles, roles, permissions, and other details across applications, devices or networks

Interact with data visualization elements, such as charts and graphs, to drill down into data

Get Advice

We can help you find the software with the features you need.

Features

4.4 (15)

4.4

Based on 15 reviews

## Pricing

Value for money

4.2 (13)

Free Trial

Basic

£1,999

Per Feature,Per Month

It includes:

-   Loyalty API
-   Admin Console

Value for money

4.2 (13)

4.2

Based on 13 reviews

## Integrations

[

Google Docs](https://www.capterra.com/p/160756/Google-Docs/)[

Google Drive](https://www.capterra.com/p/161425/Drive/)[

Slack](https://www.capterra.com/p/135003/Slack/)[

Trello](https://www.capterra.com/p/211559/Trello/)[

Dropbox Business](https://www.capterra.com/p/143068/Dropbox-Business/)[

Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[

Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[

Google Workspace](https://www.capterra.com/p/247901/Google-Workspace/)

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

4.6 (15)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.6 (15)

4.6

Based on 15 reviews

## User reviews

Overall rating

4.7

Based on 15 reviews

Filter by rating

5(11)

4(4)

3(0)

2(0)

1(0)

Mentioned topic

Sorted by most recent

CH

Chris H.

Head of Tech

Insurance

### "White Label Review"

4.0

Overall Rating

4.0

4.0

Ease of Use

3.0

3.0

Features

3.0

3.0

Customer Service

3.0

3.0

Likelihood to Recommend

7/10

September 15, 2025

My overall experience with White Label Loyalty has been good. We've been using it for 3 years and haven't had any major issues.

Pros

What I liked most about White Label Loyalty as a company is their support response time and Runa integration.

Cons

What we like least about White Label Loyalty is the Live/Test mode and that you cannot assign a role to an admin user for just one of them.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Response from Vendor

September 17, 2025

Thank you for your feedback and for being with us for 3 years - we're glad our support and integrations have been valuable. We’re happy to share that the Live/Test mode limitation you mentioned will be resolved soon as part of our next improvements rollout, which will give you a smoother experience.

AM

Ally M.

Senior engineering manager

Marketing and Advertising

### "Great software and nice people!"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

4.0

4.0

Likelihood to Recommend

8/10

June 11, 2025

Overall very positive. I’m glad we chose them as our vendor. Our meetings have always been productive and friendly!

Pros

Great service, easy Ui, lots of great features that work for us. WLL was easy to integrate into our system.

Cons

Sometimes hard to update individual users and no batch ui call for rewards for a single user. Those updates would be clutch!

Alternatives considered

[Mail Assure](https://www.capterra.com/p/178413/Mail-Assure/)

Reasons for choosing White Label Loyalty

I want a part of this decision but from what I understand it was the fastest and simplest to implement.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

AU

Anonymous User

Engineering Manager

Information Technology and Services

### "Best Loyalty program for your business"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

January 7, 2025

My overall experience using White label loyalty is good so far along with integration with other systems like Lytics, Iterable are easy. I will definitely recommend this.

Pros

Ease of use. Linking of events with reactors are super helpful which can directly link with user's points.

Cons

From user interface, all looks good however from API point of view, event filtration does not work on payload and we can't edit the events

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Response from Vendor

February 17, 2025

Thank you for your review! We're glad you find our platform easy to use. Appreciate your feedback about event filtration constraints. It's great to hear that integration with Lytics and Iterable has been smooth - thanks for recommending us! 🚀

SH

Shaun H.

Key Account Manager

Utilities

### "Great platform with nice people "

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

8/10

December 13, 2024

Overall its been a positive experience, there's been a few learning curves and workarounds but in a nutshell i would say the app has worked very well and done what we intended to do.

Pros

the ability to have a bespoke app with access to an online portal that i can implement changes at any time

Cons

some of the reports information is a little restrictive, i would like to be able to pull more core data

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Response from Vendor

February 17, 2025

We're really happy to hear you’ve had a positive experience and that your bespoke app is working as intended. We appreciate your feedback on reporting and will consider it for future product enhancements. Glad to have you on board!

AG

Alex G.

Proposition Consultant

Financial Services

### "A great loyalty partner"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

4.0

4.0

Likelihood to Recommend

9/10

December 10, 2024

They are a great company to work with and a really great partner to enable an organisation to grow their loyalty programme for both customers and staff.

Pros

The account management service allows prompt and efficient resolutions to any challenges faced and they also help to get you the best possible service.

Cons

Sometimes challenges with with voucher supply have taken longer to resolve than hoped causing some challenging situations with our customers.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Response from Vendor

February 17, 2025

We're glad you value our account management support and see us as a great loyalty partner. We appreciate your feedback on voucher supply and are always working to improve. It’s great to be part of your loyalty program’s growth! 🚀

LA

Lucy A.

Shopper Brand Manager

Chemicals

### "Quick deployment "

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

8/10

March 6, 2023

Really positive - fantastic team, very reactive

Pros

Great hub of content and information to build a good knowledge base

Cons

After looking at one entry it would take you back to the start rather than latest page

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Carl N.

Chief Technology Officer

Information Technology and Services

### "Premiere Rewards Partner"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

December 6, 2022

Pros

The team over at white-label loyalty (WLL) is top notch! When integrating their products in to our deixa.io web3 platform, their team provide world class support. From being available on short notice, understanding their api, onboarding brands, utilizing their system to onboard customize offers, or assisting in strategies for ensuring users uuid in our system can also be recognized in their system, the WLL team was prepared to handle all of our use cases with extreme efficiency.We are building a company that gamify users actions with Rewards and WLL team is the team we have identified to partner with us on our journey. We highly recommend WLL and are honored to be working with such a professional team!

Cons

There is not a sandbox list of brands that we can use during testing, to test the gift card or voucher code url. This is an easy fix that I'm sure they will improve now that we have added this feedback.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

JW

Jody W.

Proposition Manager

Financial Services

### "Straightforward solution"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

November 29, 2022

Very positive.

Pros

We were able to implement a Reward system for Members of the Society. The solution has landed well, and our members find it easy to use. From an admin perspective - it is also helpful and uncluttered.

Cons

As with all integrations - it is important both sides understand the capabilities/limitations of existing/new systems.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

PB

Petra B.

Marketing Specialist

Banking

### "It really works and offers possibilities for deeper insights"

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

November 24, 2022

The pilot was a great experience as WLL proved to be very reliable, responsive, proactive, timely, easy to work with.

Pros

The SW is very intuitive, easy to use, flexible/adaptable

Cons

Segmented approach to users (reward scheme and communication) would be great!

Reasons for choosing White Label Loyalty

Best presentation on OTP Lab Startup Program

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Response from Vendor

November 29, 2022

Hi Petra, Thank you so much for leaving a review, we're also thrilled the pilot was such a success. I just wanted to clarify that we do have a thorough segmentation engine, which also works to send personalised communications. Unfortunately, there were extenuating circumstances due to the pilot tight timelines and other integration limitations, which did not allow for the full capabilities to be rolled out immediately but would work for full launch. I hope this clears things out. Kind regards, Kristyna from White Label Loyalty

TB

Tony Bach C.

Director of Strategic Partnerships

Financial Services

### "State of the art loyalty platform"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

4.0

4.0

Likelihood to Recommend

10/10

November 23, 2022

WLL was able to understand and bring out our vision, which gave us confidence they were the right partner.

Pros

Ease of use, smooth implementation, and wide use case coverage including being at the forefront of market movements, eg. ready for the Metaverse.

Cons

Not a big/well-known brand so had to do heavy due diligence process prior to selection.

Reasons for choosing White Label Loyalty

Best value for money. Wide product catalogue. Technological front-runner. Ease of implementation. References.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

[View all Reviews](https://www.capterra.com/p/212226/White-Label-Loyalty-Platform/reviews/)

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