# Ortto Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Ortto Software - reviews, pricing plans, popular comparisons to other Email Marketing products and more. Source: https://www.capterra.com/compare/131879-164835-124738-162639/autopilot-vs-hubspot-marketing-hub-vs-activecampaign-vs-customer-io --- # Ortto Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Ortto ## What is Ortto? With Ortto, you can automate all your emails at exactly the right time. Trigger emails based on time, behavior and interest - like when a website visitor submits a demo request form or abandons your shopping cart without making a purchase. Ortto helps marketers communicate with their audience, transforming leads into customers and customers into repeat buyers and advocates. Build and manage email lists and design intuitive email campaigns with fully-customizable email templates. ## What is Ortto used for? [Marketing Automation](https://www.capterra.com/marketing-automation-software/)[Email Marketing](https://www.capterra.com/email-marketing-software/)[Personalization](https://www.capterra.com/personalization-software/) Overall rating Based on 112 user reviews Reviews sentiment Positive 91% Neutral 6% Negative 3% Starting price $199 Flat Rate, Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Ortto?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://ortto.com/&name=Ortto) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Ortto 4.6 (112) VS. [4.4 (18,766)](https://www.capterra.com/p/61368/Salesforce/reviews/) Starting Price $199 Flat Rate, Per Month Starting Price $25 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.5 (107) Ease Of Use 4.0 (18,101) Value For Money 4.4 (95) Value For Money 4.0 (12,790) Customer Service 4.5 (95) Customer Service 4.1 (14,022) ## Ortto alternatives [4.3 (6,964)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/) Starting price $14.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 85% of reviewers rated it above 4 stars [4.5 (3,042)](https://www.capterra.com/p/132666/Pipedrive/reviews/) Starting price $19.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [4.5 (484)](https://www.capterra.com/p/207295/Seamless-AI/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 89% of reviewers rated it above 4 stars Highest Rated [4.6 (3,406)](https://www.capterra.com/p/132996/brevo/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/131879/Autopilot/alternatives/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Campaign Management 4.0 (4) 50.00% of 4 reviewers that rated this feature as important or highly important Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Mobile Optimization 4.8 (4) 50.00% of 4 reviewers that rated this feature as important or highly important Optimize content to ensure it is easily accessible for mobile users Email Campaign Management 5.0 (3) 33.33% of 3 reviewers that rated this feature as important or highly important Plan, execute, and analyze email marketing campaigns Email Marketing 5.0 (3) 66.67% of 3 reviewers that rated this feature as important or highly important Create and send email blasts/campaigns List Management 4.7 (3) 33.33% of 3 reviewers that rated this feature as important or highly important Manage contacts across multiple mailing lists Marketing Automation 4.7 (3) 33.33% of 3 reviewers that rated this feature as important or highly important Automate workflows and trigger campaigns based on customer actions Ortto 119 features Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Define levels of authorization for access to specific files or systems Dashboard to view the status of ongoing processes, identify current incidents and track past activities Track and document all activities across devices, networks, and other systems One-off queries made on an as-needed basis Generate one-off reports that meet information requirements Software program that continuously adjusts its behavior based on observed data Application programming interface that allows for integration with other systems/databases Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Create and automatically send premade copy in response to customer messages Track visitors'/audience's responses across web pages and other optimized content Track and analyse user behavior within a system or network Display advertising and marketing messages to users based on their browsing history and preferences Track and interpret campaign performance metrics Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Plan and strategize marketing campaigns Set campaign schedules by selecting start, pause, and end dates Track the performance of marketing campaigns across multiple channels. Ensure all emails are compliant with anti-spam guidelines, as required by the CAN-SPAM Act Manage various distribution channels, build relations with channel partners, and track their performance Track the amount of clicks on individual products to measure campaign results Centralized database of stakeholders and their contact information such as names, address, phone number etc. Manage, organize, and store contact information Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system A report showing what actions customers perform A collection of customer information such as contact details, demographics, previous interactions, etc. Record customer information, purchase history, and other notes Process of dividing customers into groups based on common characteristics Tool to send questionnaires to customers to gauge feedback Add customized logos and colors to align with company branding Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.) Alter the layout and content of dashboards Customize data fields to support various needs and use cases Customize contracts and forms to collect specific information Alter the layout and content of reports Pre-designed layouts that can be customized to match preferences and requirements Create labels for products that contain required information such as colors, sizes, dates, etc. Assembly of graphs and charts for visualizing and tracking statistics/metrics Creation and customization of dashboards Import, collect, and capture data from multiple sources Connect to big data sources Automatically retrieve and pull information from documents, websites, images, data sets, and other sources Import and export data to and from software applications Combining data from different sources and providing a unified view Ability to handle large datasets Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency Graphical representation of data Assemble applications and processes by dragging over and arranging pre-built components Send automated marketing emails based on user actions over a predetermined period Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience Plan, execute, and analyze email marketing campaigns Manage, store and organize emails within the system or via third-party apps Create and send email blasts/campaigns Pre-made examples and templates for emails Track delivered, received, and opened emails Tracks metrics that provide insight into how a user interacts with any interface or product Predefined actions automatically performed on the occurance of specific events Used by marketers and advertisers Store, manage and track all forms in a centralized location Ensure compliance with the General Data Protection Regulation protocols Store and manage images Track interaction history by documenting conversations for contacts Quantifiable metrics to track objectives, gauge milestones, and evaluate the success of a particular activity Track and monitor a specific set of keywords Create landing pages or online forms designed to capture new leads and prospects Automatically identify and save contact information of potential customers Route and distribute your leads to third party buyers Manage the process of attracting and converting business prospects into leads Store information about leads or contacts and track, manage and nurture them throughout the sales process Engage with a lead throughout the sales process by actively providing information Score a lead on their quality or likelihood to buy based on certain behaviors Divide leads into buckets based on predefined criteria and routing rules Ensure the authenticity of each lead by verifying their information, eliminating duplicate leads/contacts, etc. Manage contacts across multiple mailing lists Automate workflows and trigger campaigns based on customer actions See past and upcoming campaigns and communications in a calendar view Plan, track, and evaluate marketing activities including promotions, customer outreach, and branding Looking at data from different sources and finding possible duplicates, or identical matches Optimize content to ensure it is easily accessible for mobile users Manage multiple campaigns in one system A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey Allows communication with customers or users via multiple channels such as phone, email, live chat, etc. Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Allows users to manage data from a number of sources Create many versions of emails, forms, or actions and gauge which is most effective A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Adjust communications based on previous interactions or personal preferences Analyze and gain insights into data in real-time Receive data and information in real time Active reporting of data and metrics Receive system updates as soon as any changes are made Collection, analysis, and representation of numerical data and generation of reports to understand various patterns View and track pertinent metrics to find patterns and gain insights from data Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Set & manage permission levels based on user roles and restrict access to only authorized individuals Track in detail how users interact with your campaigns and pages (scrolling, button interactions, etc.) Track visibility and traffic from search engines Search and filter data across systems to locate required information by entering keywords or certain criteria Group leads or contacts based on their specific characteristics Send promotional campaigns or transactional messages via text messages Manage campaigns and track engagement for marketing efforts across social media channels Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Market event via social media tools Add or remove subscribers from mailing lists Attach digital tags to documents and assets for identification, search, or monitoring purposes Identify a list of target accounts that marketers want to turn into customers Create, save, and re-purpose templates for emails, forms, etc. Set up connections to third-party platforms to improve business processes Review data from past periods to reveal recurring tendencies and predict future performance Track visitors and purpose of visits Interact with data visualization elements, such as charts and graphs, to drill down into data Graphical representation of data or processes Web form that allows users to enter data that is sent and processed for different reasons Track and analyze information regarding website visitors Monitor activity of individuals who visit your website using cookies An extended application or connector that enables users to perform additional services with their current set of tools What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface Get Advice We can help you find the software with the features you need. Features 4.4 (93) 4.4 Based on 93 reviews ## Pricing Value for money 4.4 (95) Free Trial [View pricing plan details](https://www.capterra.com/p/131879/Autopilot/pricing/) Starter $199.00 Flat Rate,Per Month It includes: - 5000 contacts - 24/6 support (live chat and email) - Visual journey builder - Drag and drop email builder - Email & SMS marketing - Form & pop-up builder - AI suggestions - Reporting & funnel analysis - Key integrations - Google SSO & basic roles - Talk Inbox & Knowledge Base Professional $509.00 Flat Rate,Per Month It includes: - 10,000 contacts - Branded sender ID for SMS - Mobile push marketing - Dynamic Content - Landing Pages - NPS - Lead scoring - Dedicated email IPs - Transactional emails & SMS - Custom user roles & permissions - Activity data streaming - Webhooks Value for money 4.4 (95) 4.4 Based on 95 reviews ## Integrations [ Slack](https://www.capterra.com/p/135003/Slack/)[ Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[ Shopify](https://www.capterra.com/p/83891/Shopify/)[ HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[ Calendly](https://www.capterra.com/p/148036/Calendly/)[ Zendesk Suite](https://www.capterra.com/p/164283/Zendesk/)[ Squarespace](https://www.capterra.com/p/143461/Squarespace/)[ Stripe](https://www.capterra.com/p/123889/Stripe/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.5 (95) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.5 (95) 4.5 Based on 95 reviews ## User reviews Overall rating 4.6 Based on 112 reviews Filter by rating 5(81) 4(21) 3(7) 2(2) 1(1) Mentioned topic Sorted by most recent CW Cameron W. Communications Manager Public Policy ### "Do yourself a favour and use Ortto!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 November 13, 2024 Our experience has been fantastic. Especially the onboarding process. Their support team is very knowledgeable and responsive. Pros They system strikes the perfect balance between being powerful AND easy to use. It's almost magical! The integration with Salesforce also works really well - far superior to other systems like Marketing Cloud. Cons Any cons are relatively small things. There are some odd menu behaviours and other very small things, and some of their documentation and settings can be a bit confusing to understand. But none of these things are major issues once you understand how it all works. Alternatives considered [Campaign Monitor by Marigold](https://www.capterra.com/p/76928/Campaign-Monitor/) Reasons for choosing Ortto Ortto's integration with Salesforce was a native feature rather than an external add-on and it looked better, Ortto's team was more knowledgeable and the user interface was easier to use. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. LT Lina T. Principal engineer Information Technology and Services ### "Great for automated communication" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 10/10 February 29, 2024 Pros Ortto works great for automated communication. It integrates well with our software and other tools like segment. Cons Lack of flexibility when it comes to import, export and cloning existing templates Reasons for choosing Ortto It suited our needs and integrated well with our stack Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. DM Dale M. Head of Product Computer Software ### "Modern Marketing Automation" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 11, 2023 It's been great to implement and continue to build operations on top of. Pros As a new product, it shows, there is no clunky interface or technical debt. Everything is laid out well and works together. The new Talk feature is amazing and the AI-suggested replies are always on point. Cons Very little to dislike, a small criticism is the flexibility of the Chargebee integration however this is only minor. Switched from [Intercom](https://www.capterra.com/p/134347/Intercom/) Much better in terms of usability and flexibility than Intercom Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Francois Pascal N. Service provider Internet ### "Ortto is the most effective marketing analysis tool I use." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 July 19, 2023 Pros It's comprehensive enough to measure, analyze and take precise action to improve our marketing and customer awareness. Cons Quite a complete tool, I haven't found any difficulties with it so far. Switched from [ThreadKore](https://www.capterra.com/p/219763/ThreadKore/) [Drift](https://www.capterra.com/p/227417/Drift/) Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AT Alba T. Ingénieur Animation ### "Best ways to automate email to get more customers." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 February 4, 2023 Excellent, I was able to convert the vast majority of prospect into customers and customers into buyer. Pros This software is one of a kind, fascinating. Through this software,I manage to shuffle my email and send time. this software has allowed me to convert customers and increase my sales. Cons Since I use ortto, I don't find any problem. we would say that , it has more advantages than disadvantages. Switched from [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/) [Act-On](https://www.capterra.com/p/103468/Act-On/) [Iterable](https://www.capterra.com/p/143902/Iterable/) Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. LN Leni N. CEO Internet ### "Autopilot is going the wrong direction" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 3.0 3.0 Likelihood to Recommend 5/10 November 17, 2022 I've been using Autopilot for years and was a big fan of the good old Journey. I was really excited about the new platform. The data integration and visualisation was promising. I was shocked when they rebranded to Ortto after so many years out of the blue, and even though the new platform does have really nice features, overall it has way too many bugs and shows inconsistent results all the time, making it worthless for KPI measurement. I am also not a big fan of how they have changed long time features, like dropping integration with Typeforms and locking in features, like removing SMS integration with Twilio, for example, forcing us to buy expensive SMS packages from them.Also think the new limits are too low. The email "allowance" is low, and you will end up paying extra every month. Pros Interface and automation capabilities. It's clean, easy on the eye and most of the time, easy to find what you're looking for. Cons The new platform has huge number of bugs and it's showing inconsistent data. Even within the app itself, you will see different results in different parts of the platform. Some results are very inconsistent, like for example, WooCommerce sales for a campaign reporting a much different number than the campaign. Reasons for choosing Ortto I've chosen Autopilot. I was forced into Ortto. Not liking where it's headed and already started looking for alternatives. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor November 23, 2022 Hi Leni, Thank you for leaving a 4-star review. We are happy to hear you are enjoying Ortto's interface and automation capabilities. Our Support team has been in touch in regard to the data inconsistencies you were seeing, we are here to help if these problems persist. We do have a Typeform integration available to our users, you can find more information about this here: https://ortto.com/integrations/typeform/ If you would like to set up a demo to walk through the Ortto platform and discuss features like SMS, please reach out to our team on chat or help@ortto.com. We would love to show you around the platform and ensure you are able to make the most of all of Ortto's features and capabilities. Thank you for being an Ortto customer. DB David B. Growth Marketing Manager Wireless ### "Orrto is the most underrated Marketing hub out there" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 7, 2022 Great platform Pros I've used HubSpot, Mailchimp, Pardot, and all these fancy software in the past and have to say that Ortto is beating them all by far. They need to do better marketing cause they for sure have a better product Cons Only thing is that the footers are not too customizable, they have those happy or sad faces which are terrible for emails, but I mean, it's small. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Leonardo M. CMO Legal Services ### "Solid tool" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 August 22, 2022 Pros I love the email automation and how "complex" it can get if you want it to! The support is great. Cons Still waiting to get transferred from the old version they had with the new one - to be done by end of year I hope. Switched from [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/) [Zoho Campaigns](https://www.capterra.com/p/253223/Zoho-Campaigns/) [OptinMonster](https://www.capterra.com/p/174381/OptinMonster/) We needed more functionality. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AE Alaa E. Technical Outsourcing Specialist Information Technology and Services ### "Quality automation that organizes and attracts new customers" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 27, 2022 As a result of Ortto's automation, we've been able to build advertising campaigns and develop our customer base with ease, and we've always been thinking about increasing our database and targeting new customers. Our ability to respond quickly to changes is bolstered by the quality of the reports we get. Pros Ortto offers a wide range of tools and templates to help you design a workflow and keep track of every aspect of it. In addition to the Ortto analytics that indicate how many customers reply and interact with messages, I love the ready-made templates that allow me to design campaigns and send them to lists of contacts. When it comes to reporting to management, the reporting system and dashboard are quite efficient. It's also great to have Ortto's automated functionality for adding new consumers and iteratively replicating prior campaigns while also updating target lists. Using automation, we can arrange our email sending dates so that we may target clients with our messages at specific times and dates. To me, Ortto's most appealing feature is the fact that it brings together a wide range of marketing tools into one platform where I can analyze and report on all of these elements at once. When it comes to reworking the subject lines, a copywriting helper can be an excellent solution to overcome writer's block. In addition, I greatly appreciate the Ortto team's responsiveness to clients' needs, since they are always ready to reply to any questions or requests. Cons Because Ortto is so user-friendly and has so many resources for learning how everything works, there aren't any drawbacks worth mentioning. Additionally, the system's ease of use makes it easy for new employees to learn how the system works and to integrate it with other systems that the business uses. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Tanim A. Marketing Expert Internet ### "A bit pricey, but worth it" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 January 21, 2022 Pros Unlike some others Autopilot is super easy to use even for the first time user. Cons A bit on the pricier side. I would love to see them offer better pricing. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/131879/Autopilot/reviews/) Popular comparisons [Salesforce Sales Cloud vs Ortto](https://www.capterra.com/compare/61368-131879/Salesforce-vs-Autopilot)[Meritto vs Ortto](https://www.capterra.com/compare/131879-250169/Autopilot-vs-Comprehensive-Admission-Suite)[noCRM vs Ortto](https://www.capterra.com/compare/131879-132752/Autopilot-vs-You-Don-t-Need-a-CRM)[Zoho CRM vs Ortto](https://www.capterra.com/compare/131879-155928/Autopilot-vs-Zoho-CRM)[ActiveCampaign vs Ortto](https://www.capterra.com/compare/79367-131879/ActiveCampaign-vs-Autopilot)[Mailchimp vs Ortto](https://www.capterra.com/compare/110228-131879/MailChimp-vs-Autopilot)[Nutshell vs Ortto](https://www.capterra.com/compare/131879-144340/Autopilot-vs-Nutshell)[Pipedrive vs Ortto](https://www.capterra.com/compare/131879-132666/Autopilot-vs-Pipedrive)[Seamless vs Ortto](https://www.capterra.com/compare/131879-207295/Autopilot-vs-Seamless-AI)[Brevo vs Ortto](https://www.capterra.com/compare/131879-132996/Autopilot-vs-brevo) [Dynamics 365 vs Ortto](https://www.capterra.com/compare/131879-157279/Autopilot-vs-Dynamics-365)[Salesforce Marketing Cloud vs Ortto](https://www.capterra.com/compare/131879-248536/Autopilot-vs-Salesforce-Marketing-Cloud)[Lead Forensics vs Ortto](https://www.capterra.com/compare/131879-156889/Autopilot-vs-Lead-Forensics)[Corefactors vs Ortto](https://www.capterra.com/compare/131879-153366/Autopilot-vs-Corefactors)[Dripify vs Ortto](https://www.capterra.com/compare/131879-215082/Autopilot-vs-Dripify)[Omnisend vs Ortto](https://www.capterra.com/compare/131879-153508/Autopilot-vs-Omnisend)[monday CRM vs Ortto](https://www.capterra.com/compare/131879-245800/Autopilot-vs-Monday-CRM)[Keap vs Ortto](https://www.capterra.com/compare/76390-131879/Infusionsoft-vs-Autopilot)[Marketo Engage vs Ortto](https://www.capterra.com/compare/75130-131879/Marketo-Lead-Management-vs-Autopilot)  Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. 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