# Compare Ortto vs Salesforce Marketing Cloud 2026 | Capterra > Unsure of what to choose? Check Capterra to compare Salesforce Marketing Cloud and Ortto based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/131879-248536/Autopilot-vs-Salesforce-Marketing-Cloud --- # Salesforce Marketing Cloud vs Ortto Features and Cost Comparison Last updated June 15th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: Salesforce Marketing CloudOrtto2/4 selected [Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)[4.2 (530)](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/) [Ortto](https://www.capterra.com/p/131879/Autopilot/)[4.6 (113)](https://www.capterra.com/p/131879/Autopilot/reviews/) [## Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)[4.2 (530)](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/) Starting Price $25.00/month Value-for-Money 3.8 Functionality 4.3 Ease of Use 3.8 Customer Service 3.9 Reviews Sentiment Based on [530 reviews](#user-reviews) Positive 442 Neutral 65 Negative 23 [## Ortto](https://www.capterra.com/p/131879/Autopilot/)[4.6 (113)](https://www.capterra.com/p/131879/Autopilot/reviews/) Starting Price $199.00/month Value-for-Money 4.4 Functionality 4.4 Ease of Use 4.5 Customer Service 4.4 Reviews Sentiment CW Based on [113 reviews](#user-reviews) Positive 102 Neutral 7 Negative 4 ## Send this comparison chart to my inbox ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. What’s your intended use case? ## Summary * * * Key features rated by users Features selected based on 5,758 reviews from marketing automation software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology 80%Fit High performer Feature ratings Email Marketing 4.3 Marketing Automation 4.1 CRM 4.9 Lead Capture 4.4 Workflow Management 4.5 \--%Fit Missing features Not enough reviews Feature ratings Email Marketing 5.0 Marketing Automation 4.7 CRM \-- Lead Capture 5.0 Workflow Management NA User satisfaction User satisfaction 4.2 User reviews[530](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/) Ease of use 3.8 Functionality 4.3 Value for money 3.8 Customer support 3.9 User satisfaction 4.6 User reviews[113](https://www.capterra.com/p/131879/Autopilot/reviews/) Ease of use 4.5 Functionality 4.4 Value for money 4.4 Customer support 4.4 Price starts from Price starts from $25Per User, Per Month - Free version - Free trial Price starts from $199Flat Rate, Per Month - Free version - Free trial Best for Best for Designed for small and midsize businesses in various industries. Best for Ortto serves SaaS, ecommerce, not-for-profit, and B2B or B2C businesses of all sizes – from fast-growing startups to Fortune 500 enterprises – across industries worldwide. ## User reviews Pros & cons VR Verified Reviewer Sales > "Overall, Salesforce Marketing Cloud has been a mixed but workable experience — it delivers strong email management and template capabilities with a polished..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___7135401) VR Verified Reviewer Sales > "The steep learning curve makes ease of use a challenge for new users, performance and speed can lag during heavy campaigns, customer support response times..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___7135401) Taylor O. Digital Marketing Manager > "Its send speed is unmatched, even on multi-step automations across different channels." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___7134546) CK Christina K. Manager > "Salesforce Marketing Cloud does have new leads put in their information but sometimes leads put in non valid phone numbers or emails so that makes it hard to..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___7157065) JS John S. Manager > "What I liked most about Salesforce Marketing Cloud is the ability to manage email, social media, and text messaging from one platform." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6638589) AD Amanda D. VP - Marketing > "I've used many different marketing automation solutionsbefore, and each have their pro's and con's, but anytime I'm working within a Salesforce environment,..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6651467) Taylor O. Digital Marketing Manager > "Larger orgs and multi-brand enterprises are definitely the target market for this tool, not small nonprofits like my employer." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___7134546) JC Jeffrey C. Enrollment Systems Administrator > "The Marketing Cloud user interface seems disjointed." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___7136105) Taylor O. Digital Marketing Manager > "Salesforce Marketing Cloud is the most powerful marketing automation platform I've used in my ten year career." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___7134546) SK Sarah K. Content Marketing Manager > "Navigating through its interface and setting up campaigns can be time-consuming, especially without prior experience or adequate training." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6473423) IS Ilayda S. Marketing Director > "I especially love the robust segmentation tools we are able to customize promotions for our customers based on how they shop." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6794413) MK Matt K. Direct Marketing Lead > "It was clunky like 2003 have just called and ask to return it back." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6556987) Kenidra S. Sales Representative > "What I like most about Salesforce is how the customer's information populates." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___7095244) VR Verified Reviewer Marketing Manager > "The other feature that tends to be frustrating is the speed or actions when having multiple splits in their journey builder." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___5078217) Rachid K. Sales Executive > "Salesforce marketing cloud is one of the best way to maintain such as a strong relationships with customers and grow your business." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6619406) Jana F. Senior Director Of Marketing > "It is always frustrating how long it takes for an email activity to load in Journey Builder." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4962795) EC Ellese C. Sales Consultant > "With Salesforce Marketing Cloud, I am able to create and customize AI-powered campaigns." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6515006) MR Maggie R. Content Manager > "One of our campaigns bugged and contacts received duplicate emails. When I tried to contact customer service, it was almost impossible to get in touch so we..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___3995927) JS John S. Manager > "Our overall experience with Salesforce Marketing Cloud has been mixed. While implementation, cost, and learning curve were issues, once we knew what we were..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6638589) VR Verified Reviewer Marketing Manager > "The speed for SFMC can sometimes be questionable." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___5078217) SS Sarah S. Assistant Head of Company > "I have enjoyed Salesforce as a way to stay organized with several parts of information within my company and disperse it to other employees easily." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6573176) GL Gitte L. Business Owner > "The cost is the main issue with this tool as well as getting it implemented and set up because of the vast number of features and customization available." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4705885) SS Samantha S. Program Manager > "It is a great CRM solution and one that we use to manage Customer relationships and worldwide questions received." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6523286) RB Rilwan B. Product Designer > "The only con will be the pricing as it is a bit on the hefty side." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___5100928) Jennifer W. Human Resources Generalist > "Through the use of granular criteria and personalization, we have increased user engagement across all modes of communication, including Email, SMS,..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4993968) Ipek Nil B. Sales Marketing Specialits > "This tool unfortunately comes with a huge cost, not only to buy but also to maintain." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6293653) AD Amanda D. VP - Marketing > "No other marketing automation system that I've used works as smoothly with Salesforce CRM as Salesforce Marketing Cloud." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6651467) Richard G. Communication and Media Analyst > "Although bugs occur infrequently, they can temporarily disrupt work because they are irreplaceable and essential tools for the business." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4714748) MLV Maria Lourdes V. Lead Associate > "provides different reports in an instant which help analyze team perfomance" [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6429481) NE Noel E. Computer Specialist > "Limited Reporting: Some users have also reported limited reporting and analytics capabilities compared to other marketing automation platforms." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4777884) KJ Kurt J. LNAM-LTC > "The way it is excellent for identifying leads, and hopefully acquaints these leads with services, etc.." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6473589) HQ Hernesto Q. Mfr systems admin > "The pricing is a bit costly compared to other companies." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6013200) RF Rebecca F. Customer support > "I like how you can see the date & time as well as how often someone opens an email." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6774073) VR Verified Reviewer CEO > "This can be costly for smaller companies and can offer many features that may never be used if not implanted or trained properly." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___3988386) SB Sunil B. Connect Partner > "Very customisable to businesses of varied needs and requirements fostering a more inclusive environment!" [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6822895) KC Kyle C. Manager, Application Support > "In terms of using marketing cloud for marketing communication, or any kind of communication, it really falls short. " [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4586280) Rachid K. Sales Executive > "The system provide many ways to grow the business you have." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6619406) NE Noel E. Computer Specialist > "Salesforce Marketing Cloud can be expensive, particularly for small and medium-sized businesses." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4777884) Jana F. Senior Director Of Marketing > "It is an extremely adaptable and comprehensive application that provides everything you need to efficiently manage your connections with customers." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4962795) ML Makayla L. Sales Manger > "Some of the key words that are used don't always bring up the right information you're looking for at that exact moment." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4133304) VR Verified Reviewer Marketing Manager > "The best features of SFMC is the integration with SFDC and the flexibility in creating audiences." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___5078217) VP Vishal P. inside sales evangelist > "sometimes for new user it is difficult to manage and it takes time to apply the filters" [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4667409) Jana F. Senior Director Of Marketing > "In conclusion, if you're wanting to simplify your sales and marketing operations in a strong and user-friendly method, this CRM system is what you need." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4962795) AFT Ali Furkan T. Junior Software Developer > "Additionally, the platform can be difficult to learn and requires a lot of time and effort to master all its features." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4327005) SS Samantha S. Program Manager > "The cost can be high for small businesses but so far we have made it work" [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6523286) VR Verified Reviewer CTO > "the solution is quite expensive, the reporting is a bit limited" [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4282606) MB Mark B. Founder and CEO > "Great storage of data." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6467879) NE Noel E. Computer Specialist > "Support: Some of us have reported difficulty in getting timely and effective support from Salesforce's customer service team." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4777884) MS Madhusudan S. Software Engineer > "With the help of the powerful CRM SalesForce, corporate firms can use account and customer information to enhance customer relationships, boost marketing and..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4616726) Mory M. Business Analyst > "Sometimes difficult to use on the browser of some of my phones" [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4633644) NE Noel E. Computer Specialist > "For me Salesforce Marketing Cloud has wide range of features and capabilities, including:Email Marketing: enables businesses to create, send, and track..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4777884) CM Cat M. VP of Operations > "Ultimately we are switching from Marketing Cloud because the price is too high for all the headaches and because we use a limited amount of the functionality..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___2965622) Richard G. Communication and Media Analyst > "At first, getting members to enter data is difficult, but as the number of items entered correctly increases, each salesperson's activities become more..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4714748) VR Verified Reviewer Marketing Director > "My small team had to spend hundreds of hours troubleshooting significant, bottom-line impacting issues caused by the platform with little to no help from..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#GetApp___3342920) VR Verified Reviewer CEO > "It is a brilliant software for email marketing, email automation, social media marketing, leads generation, email management and for effective generation of..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___3831046) NE Noel E. Computer Specialist > "For this Salesforce Marketing Cloud product, here are just some of the some issues i and a few others have." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4777884) NE Noel E. Computer Specialist > "Advertising: enables businesses to create and manage advertising campaigns across multiple channels, including social media, search engines, and display..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4777884) Melina S. Sales Executive > "Although it is more expensive, onboarding the entire team is a significant cost for us." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4631355) FZ Fakhar Z. HlR Assistant > "This software is a great tool to publish a newsletter of your company or creating Marketing Emails for your costumers. Once you have you template set then it..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4598271) VR Verified Reviewer Marketing Director > "error on SFMCs part caused high SPAM rating on our account, so very few emails on our list were receiving messages" [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#GetApp___3342920) Ashfaque S. digital marketer > "Its personalization and analytics features, integration capabilities, and collaboration tools make it ideal for businesses looking to enhance their marketing..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4619233) QW Quinn W. Sales and Marketing Specialist > "Although the platform is quite expensive, I do not believe my company is adequately compensated for it." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4713739) VP Vishal P. inside sales evangelist > "Salesforce Marketing Cloud is a powerful tool for businesses looking to create personalized, targeted, and engaging marketing campaigns across multiple..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4667409) SrP Sérgio P. partner > "Not that easy to implement, to many customizations required." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4210336) AFT Ali Furkan T. Junior Software Developer > "The platform integrates a variety of marketing channels, including email, SMS, social media, and web, making it easy to create and track campaigns." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4327005) Kelly W. Account Executive > "It does a lot of things so if it is not customized properly you likely will struggle with processes and workflows." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___2977818) TO Tareq O. Sales Engineer > "The intuitive reporting features and customizable dashboards enable the management of a lot of data across interconnected databases." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4751705) DS David S. Sr Manager Marketing > "It is somewhat challenging to get onboarded to employees." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___3750312) SL Stephanie L. Web Manager > "Salesforce Marketing Cloud is critical to managing our Marketo forms and making sure they turn into actionable next steps for our CX team that we can then..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4884658) AG Ahmed G. Freelancer > "Sometimes it is slow to use" [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___3792550) Margareth L. Capital Market Specialist > "What I like most about this tool is its ease of implementation, this being a good tool to get to know the specific customer we are referring to, it is a..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4478263) Slavi S. CRM Campaign Executive > "Forcing you to switch to "premium support" like you already didn't pay enough for the product that is not cheap at all." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___3175568) RS Renly S. Director Marketing > "It is affordable and makes email automation, campaign tracking and reporting easy" [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6160511) Naomi B. Owner > "Huge strike against them and their brand if it is a company on a new and strict budget!" [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___2952553) EJ Elli J. Customer Marketing Manager > "We use the Marketing cloud every day for our email marketing efforts." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6320004) VR Verified Reviewer Data Scientist > "This tool is expensive, so anything extra comes at a huge cost if funding is reduced." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___2984090) Jacob P. CRM Director > "If your company has the resources to implement SFMC, it has the ability to do everything you need it to do with email, marketing automation and analytics..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4872614) Sullivan B. Marketing Specialist > "Requires a dedicated platform expert, and their tech support is lacking; too many tickets need escalation … and there are expensive upgrades and integrations." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___2887015) GL Gitte L. Business Owner > "Overall while this is a very expensive tool you can trigger real-time events while customers browse your website and continually adjust their path based on..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4705885) FT Farhan T. IT Business System Analyst > "Salesforce customer support also is not ideal" [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___3076208) [View Reviews](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/) CW Cameron W. Communications Manager > "The integration with Salesforce also works really well - far superior to other systems like Marketing Cloud." [See full review](https://www.capterra.com/p/131879/Autopilot/#Capterra___6578666) Idir Y. Founder > "It used to be a positive experience until they decided to quietly delete grandfathered free users from the platform by lying about their reasons, I wasn't even warned or..." [See full review](https://www.capterra.com/p/131879/Autopilot/#Capterra___7152397) CW Cameron W. Communications Manager > "They system strikes the perfect balance between being powerful AND easy to use." [See full review](https://www.capterra.com/p/131879/Autopilot/#Capterra___6578666) DB David B. Growth Marketing Manager > "Only thing is that the footers are not too customizable, they have those happy or sad faces which are terrible for emails, but I mean, it's small." [See full review](https://www.capterra.com/p/131879/Autopilot/#Capterra___3941285) DM Dale M. Head of Product > "As a new product, it shows, there is no clunky interface or technical debt." [See full review](https://www.capterra.com/p/131879/Autopilot/#Capterra___5019030) BL Bianca L. Marketing Automation Specialist > "Does not have any advanced features that can be really useful (like sandbox, marketing calendar, webinars, web personalisation, predictive content etc)." [See full review](https://www.capterra.com/p/131879/Autopilot/#Capterra___3248238) AE Alaa E. Technical Outsourcing Specialist > "To me, Ortto's most appealing feature is the fact that it brings together a wide range of marketing tools into one platform where I can analyze and report on all of these..." [See full review](https://www.capterra.com/p/131879/Autopilot/#Capterra___3543417) LN Leni N. CEO > "The email "allowance" is low, and you will end up paying extra every month." [See full review](https://www.capterra.com/p/131879/Autopilot/#Capterra___4229659) AE Alaa E. Technical Outsourcing Specialist > "In addition to the Ortto analytics that indicate how many customers reply and interact with messages, I love the ready-made templates that allow me to design campaigns and..." [See full review](https://www.capterra.com/p/131879/Autopilot/#Capterra___3543417) LN Leni N. CEO > "Also think the new limits are too low." [See full review](https://www.capterra.com/p/131879/Autopilot/#Capterra___4229659) AE Alaa E. Technical Outsourcing Specialist > "It's also great to have Ortto's automated functionality for adding new consumers and iteratively replicating prior campaigns while also updating target lists." [See full review](https://www.capterra.com/p/131879/Autopilot/#Capterra___3543417) BL Bianca L. Marketing Automation Specialist > "You can’t combine ‘AND’ and ‘OR’ operators on segments / triggers logic." [See full review](https://www.capterra.com/p/131879/Autopilot/#Capterra___3248238) AE Alaa E. Technical Outsourcing Specialist > "In addition, I greatly appreciate the Ortto team's responsiveness to clients' needs, since they are always ready to reply to any questions or requests." [See full review](https://www.capterra.com/p/131879/Autopilot/#Capterra___3543417) BL Bianca L. Marketing Automation Specialist > "It makes data update really slow, delaying the lead to reach the sales team." [See full review](https://www.capterra.com/p/131879/Autopilot/#Capterra___3248238) [View Reviews](https://www.capterra.com/p/131879/Autopilot/reviews/) ## User interface 4.20 (530) [Ortto](https://www.capterra.com/p/131879/Autopilot/) 4.57 (113) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit A/B Testing 207 Important Activity Dashboard 150 Important AI Copilot 120 Important Salesforce Marketing Cloud Top features 44/44 - A/B Testing - Activity Dashboard - AI Copilot - API - Campaign Analytics - Campaign Management - Conversion Tracking - CRM - Customizable Branding - Customizable CTAs - Customizable Forms - Data Import/Export - Drag & Drop - Drip Campaigns - Dynamic Content - Email Marketing - Email Tracking - Engagement Tracking - Event Triggered Actions - Generative AI - Landing Pages/Web Forms - Lead Capture - Lead Generation - Lead Management - Lead Qualification - Marketing Automation - Marketing Calendar - Mobile Access - Multi-Campaign - Multi-Channel Communication - Multi-Channel Marketing - Multivariate Testing - Real-Time Data - ROI Tracking - Sales Analytics - Search Marketing - Segmentation - SMS Marketing - Social Marketing - Template Management - Third-Party Integrations - Visual Analytics - Website Visitor Tracking - Workflow Management [See all features](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#features) Ortto 40/44 - A/B Testing - Activity Dashboard - AI Copilot - API - Campaign Analytics - Campaign Management - Conversion Tracking - CRM - Customizable Branding - Customizable CTAs - Customizable Forms - Data Import/Export - Drag & Drop - Drip Campaigns - Dynamic Content - Email Marketing - Email Tracking - Engagement Tracking - Event Triggered Actions - Generative AI - Landing Pages/Web Forms - Lead Capture - Lead Generation - Lead Management - Lead Qualification - Marketing Automation - Marketing Calendar - Mobile Access - Multi-Campaign - Multi-Channel Communication - Multi-Channel Marketing - Multivariate Testing - Real-Time Data - ROI Tracking - Sales Analytics - Search Marketing - Segmentation - SMS Marketing - Social Marketing - Template Management - Third-Party Integrations - Visual Analytics - Website Visitor Tracking - Workflow Management [See all features](https://www.capterra.com/p/131879/Autopilot/#features) ### Recognition Salesforce Marketing Cloud is recognized as a top-rated tool in 3 Capterra Shortlist reports No recognitions have been awarded to Ortto ### Deployment & support Salesforce Marketing Cloud Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Ortto Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Salesforce Marketing Cloud - By Salesforce - Located in United States - Founded in 2003 Ortto - By Ortto - Located in Australia - Founded in 2012 ## Popular Comparisons [Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)[4.20 (530)](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/) vs [Brevo](https://www.capterra.com/p/132996/brevo/)[4.62 (3,489)](https://www.capterra.com/p/132996/brevo/reviews/) $25/month Price $9/month 4.3 Features 4.5 3.8 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/132996-248536/brevo-vs-Salesforce-Marketing-Cloud) [Ortto](https://www.capterra.com/p/131879/Autopilot/)[4.57 (113)](https://www.capterra.com/p/131879/Autopilot/reviews/) vs [Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,643)](https://www.capterra.com/p/110228/MailChimp/reviews/) $199/month Price $13/month 4.4 Features 4.4 4.5 Ease of Use 4.4 [View full comparison](https://www.capterra.com/compare/110228-131879/MailChimp-vs-Autopilot) [Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)[4.20 (530)](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/) vs [Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,643)](https://www.capterra.com/p/110228/MailChimp/reviews/) $25/month Price $13/month 4.3 Features 4.4 3.8 Ease of Use 4.4 [View full comparison](https://www.capterra.com/compare/110228-248536/MailChimp-vs-Salesforce-Marketing-Cloud) [Ortto](https://www.capterra.com/p/131879/Autopilot/)[4.57 (113)](https://www.capterra.com/p/131879/Autopilot/reviews/) vs [Omnisend](https://www.capterra.com/p/153508/Omnisend/)[4.73 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/) $199/month Price $16/month 4.4 Features 4.5 4.5 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/131879-153508/Autopilot-vs-Omnisend) [Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)[4.20 (530)](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/) vs [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,565)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) $25/month Price $15/month 4.3 Features 4.5 3.8 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/79367-248536/ActiveCampaign-vs-Salesforce-Marketing-Cloud) [Ortto](https://www.capterra.com/p/131879/Autopilot/)[4.57 (113)](https://www.capterra.com/p/131879/Autopilot/reviews/) vs [ContactPigeon](https://www.capterra.com/p/168153/ContactPigeon/)[4.96 (294)](https://www.capterra.com/p/168153/ContactPigeon/reviews/) $199/month Price Contact vendor for pricing 4.4 Features 4.9 4.5 Ease of Use 4.9 [View full comparison](https://www.capterra.com/compare/131879-168153/Autopilot-vs-ContactPigeon) [Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)[4.20 (530)](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/) vs [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,318)](https://www.capterra.com/p/136603/MailerLite/reviews/) $25/month Price $12/month 4.3 Features 4.5 3.8 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/136603-248536/MailerLite-vs-Salesforce-Marketing-Cloud) [Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)[4.20 (530)](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/) vs [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.34 (2,934)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) $25/month Price $12/month 4.3 Features 4.2 3.8 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/31898-248536/Constant-Contact-vs-Salesforce-Marketing-Cloud) [Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)[4.20 (530)](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/) vs [EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[4.79 (655)](https://www.capterra.com/p/147415/EmailOctopus/reviews/) $25/month Price $9/month 4.3 Features 4.5 3.8 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/147415-248536/EmailOctopus-vs-Salesforce-Marketing-Cloud) [Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)[4.20 (530)](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/) vs [Systeme.io](https://www.capterra.com/p/198994/Systeme/)[4.82 (2,128)](https://www.capterra.com/p/198994/Systeme/reviews/) $25/month Price $17/month 4.3 Features 4.7 3.8 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/198994-248536/Systeme-vs-Salesforce-Marketing-Cloud) [Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)[4.20 (530)](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/) vs [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,243)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) $25/month Price $15/month 4.3 Features 4.4 3.8 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/171840-248536/HubSpot-Marketing-vs-Salesforce-Marketing-Cloud) [Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)[4.20 (530)](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/) vs [EngageBay CRM](https://www.capterra.com/p/178819/EngageBay-Marketing/)[4.65 (908)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/) $25/month Price $14.99/month 4.3 Features 4.6 3.8 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/178819-248536/EngageBay-Marketing-vs-Salesforce-Marketing-Cloud)