# Compare BigCommerce vs Wix 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare BigCommerce and Wix based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/131883-169007/Bigcommerce-vs-Wix

---

# BigCommerce vs Wix Features and Cost Comparison

Last updated April 15th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

BigCommerceWix2/4 selected

[BigCommerce](https://www.capterra.com/p/131883/Bigcommerce/)[4.4 (339)](https://www.capterra.com/p/131883/Bigcommerce/reviews/)

[Wix](https://www.capterra.com/p/169007/Wix/)[4.4 (10,661)](https://www.capterra.com/p/169007/Wix/reviews/)

[## BigCommerce](https://www.capterra.com/p/131883/Bigcommerce/)[4.4 (339)](https://www.capterra.com/p/131883/Bigcommerce/reviews/)

Starting Price

$39.00/month

Value-for-Money

4.1

Functionality

4.2

Ease of Use

4.2

Customer Service

4.2

Reviews Sentiment

Based on [339 reviews](#user-reviews)

Positive

302

Neutral

29

Negative

8

[## Wix](https://www.capterra.com/p/169007/Wix/)[4.4 (10,661)](https://www.capterra.com/p/169007/Wix/reviews/)

Starting Price

$17.00/month

Value-for-Money

4.3

Functionality

4.3

Ease of Use

4.5

Customer Service

4.2

Reviews Sentiment

Based on [10,661 reviews](#user-reviews)

Positive

9,386

Neutral

1,032

Negative

243

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What’s your intended use case?

## Summary

* * *

Key features rated by users

Features selected based on 6,508 reviews from ecommerce software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

79%Fit

High performer

Feature ratings

Credit Card Processing

4.0

Data Security

4.5

Electronic Payments

4.4

Order Management

4.4

Shopping Cart

4.3

80%Fit

High performer

Feature ratings

Credit Card Processing

4.3

Data Security

4.6

Electronic Payments

4.3

Order Management

4.3

Shopping Cart

4.3

User satisfaction

User satisfaction

4.4

User reviews[339](https://www.capterra.com/p/131883/Bigcommerce/reviews/)

Ease of use

4.2

Functionality

4.2

Value for money

4.1

Customer support

4.2

User satisfaction

4.4

User reviews[10,661](https://www.capterra.com/p/169007/Wix/reviews/)

Ease of use

4.5

Functionality

4.3

Value for money

4.3

Customer support

4.2

Price starts from

Price starts from

$39Flat Rate, Per Month

-   Free version
-   Free trial

Price starts from

$17Flat Rate, Per Month

-   Free version
-   Free trial

Best for

Best for

BigCommerce is used by B2B companies, manufacturers, distributors, fashion and apparel retailers, health and beauty brands, food and beverage companies, and enterprises expanding internationally.

Best for

Wix is used by eCommerce businesses, portfolio creators, bloggers, restaurants, non-profits, fashion brands, electronics retailers, and event organizers.

## User reviews

Pros & cons

FA

Frank A.

Head of Digital

> "One of BigCommerce’s biggest strengths is its true hierarchical category structure. When we replatformed from WooCommerce, we..."

[See full review](https://www.capterra.com/p/131883/Bigcommerce/#Capterra___7112628)

FA

Frank A.

Head of Digital

> "BigCommerce appears more focused on agentic search initiatives and Feedonomics Surface, which doesn’t help onsite search..."

[See full review](https://www.capterra.com/p/131883/Bigcommerce/#Capterra___7112628)

FA

Frank A.

Head of Digital

> "Theme customization has also been approachable for us. Because the theming system relies on standard web technologies, the theme..."

[See full review](https://www.capterra.com/p/131883/Bigcommerce/#Capterra___7112628)

TS

Tom S.

Director

> "Also, customising themes can be difficult if you don’t have web design knowledge."

[See full review](https://www.capterra.com/p/131883/Bigcommerce/#Capterra___6853336)

FA

Frank A.

Head of Digital

> "We replatformed from WooCommerce, launched on BigCommerce Pro, and upgraded to Enterprise within our first year as early growth..."

[See full review](https://www.capterra.com/p/131883/Bigcommerce/#Capterra___7112628)

Lauren W.

Customer Service Representative

> "It is especially difficult to set up promotions. "

[See full review](https://www.capterra.com/p/131883/Bigcommerce/#Capterra___7090734)

MB

Melissa B.

CMO

> "Thye have made improvements over the years to the UI, making it easier to customize, and you can work with many partners to..."

[See full review](https://www.capterra.com/p/131883/Bigcommerce/#Capterra___6833604)

AZ

Adnan Z.

Manager

> "Free themes are very limited,the page builder widgets do not support custom typeface ,there is no shipping discount available on..."

[See full review](https://www.capterra.com/p/131883/Bigcommerce/#Capterra___4655191)

Lauren W.

Customer Service Representative

> "I like the scrolling banner that runs across the home page, although I wish you could add another image or two."

[See full review](https://www.capterra.com/p/131883/Bigcommerce/#Capterra___7090734)

MS

Mattie S.

eCommerce Manager

> "Many small eCommerce stores are based out of a physical retail store, and there is NO easy, cheap, or even good way to integrate..."

[See full review](https://www.capterra.com/p/131883/Bigcommerce/#Capterra___3544498)

FA

Frank A.

Head of Digital

> "Support has also been reliable overall, and after we upgraded from Pro to Enterprise, the responsiveness and depth of technical..."

[See full review](https://www.capterra.com/p/131883/Bigcommerce/#Capterra___7112628)

VR

Verified Reviewer

Web Developer

> "You can't edit the CSS and JS files online."

[See full review](https://www.capterra.com/p/131883/Bigcommerce/#Capterra___4834896)

MC

Marie C.

Sales Manager

> "BigCommerce is features rich which ensures we we get the value for our money as it meets all our needs."

[See full review](https://www.capterra.com/p/131883/Bigcommerce/#Capterra___7114583)

AK

Adam K.

Branding and Technology Developer

> "I would frequently encounter situations where I had to click through multiple fields in order to either input or manage product..."

[See full review](https://www.capterra.com/p/131883/Bigcommerce/#Capterra___4610376)

PS

Paul S.

Software Engineer

> "It performs and scales well and doesn't charge for transaction processing when using a third party."

[See full review](https://www.capterra.com/p/131883/Bigcommerce/#Capterra___7133599)

David M.

CEO

> "Recently I was over billed several months in a row. When I wrote to them to raise the issue, they took three weeks to respond."

[See full review](https://www.capterra.com/p/131883/Bigcommerce/#Capterra___4869746)

FA

Frank A.

Head of Digital

> "Another standout is BigCommerce’s native product customization capabilities."

[See full review](https://www.capterra.com/p/131883/Bigcommerce/#Capterra___7112628)

Shreyank J.

Sales Team Member

> "It's hard to locate and understand some features unless you have used them before which makes it not reachable for quick fix..."

[See full review](https://www.capterra.com/p/131883/Bigcommerce/#Capterra___3829149)

AS

Aaron S.

Graphic Designer

> "It includes a lot of ecommerce features by default, which can be helpful in the long run."

[See full review](https://www.capterra.com/p/131883/Bigcommerce/#Capterra___7111563)

PR

Pat R.

Ceo

> "Web pages are not able to be designed exactly like we wish they were, but this seems to be a standard problem across similar..."

[See full review](https://www.capterra.com/p/131883/Bigcommerce/#Capterra___4329798)

AS

Aaron S.

Graphic Designer

> "BigCommerce feels like a platform built for stores that are already thinking about scaling."

[See full review](https://www.capterra.com/p/131883/Bigcommerce/#Capterra___7111563)

VR

Verified Reviewer

Web Developer

> "Support is responsive, but isn't very helpful."

[See full review](https://www.capterra.com/p/131883/Bigcommerce/#Capterra___4834896)

VR

Verified Reviewer

Digital Marketer

> "Happy with customization opportunities, but there was a bit of a learning curve as a result."

[See full review](https://www.capterra.com/p/131883/Bigcommerce/#Capterra___7102919)

BP

Bojan P.

SEO Manager

> "It's a decent solution for such websites, but I didn't like the lack of customization."

[See full review](https://www.capterra.com/p/131883/Bigcommerce/#Capterra___3607732)

KP

Krunal P.

Cyber Risk and Analysis

> "BigCommerce extends a secure and reliable platform to create customizable apps without sacrificing a lot of time."

[See full review](https://www.capterra.com/p/131883/Bigcommerce/#Capterra___6365889)

Justin L.

Business Owner

> "I had trouble converting customers and having to pay high amount for good template."

[See full review](https://www.capterra.com/p/131883/Bigcommerce/#Capterra___4353535)

Jeremiah L.

ECommerce Consultant

> "Ease of use, integration capabilities, clean UI, organization of most used features were easy to find."

[See full review](https://www.capterra.com/p/131883/Bigcommerce/#Capterra___7069911)

BP

Bojan P.

SEO Manager

> "Lack of customization and plugins."

[See full review](https://www.capterra.com/p/131883/Bigcommerce/#Capterra___3607732)

MB

Melissa B.

CMO

> "We have been using BigCommerce for nearly 8 years, and I have been pleased with the breadth of options we have to integrate other..."

[See full review](https://www.capterra.com/p/131883/Bigcommerce/#Capterra___6833604)

SC

Shoaib C.

Data Analyst

> "The pricing is a trap, it increases with the use of different add ons"

[See full review](https://www.capterra.com/p/131883/Bigcommerce/#Capterra___4477452)

PS

Paul S.

Software Engineer

> "It offers a different set of features to competitors, and as such, has been an ideal solution."

[See full review](https://www.capterra.com/p/131883/Bigcommerce/#Capterra___7133599)

JG

Jen G.

CEO

> "Such a racket and a total scam."

[See full review](https://www.capterra.com/p/131883/Bigcommerce/#SoftwareAdvice___4913017)

TS

Tom S.

Director

> "Links nicely with third parties (such as delivery partners, payment providers etc)."

[See full review](https://www.capterra.com/p/131883/Bigcommerce/#Capterra___6853336)

WI

Wendsom I.

Graphic designer

> "The default html source codes are very complex to use"

[See full review](https://www.capterra.com/p/131883/Bigcommerce/#Capterra___4348948)

MGB

MAZAMASSO GEDEON B.

Best tools

> "it allows me to create and manage my online store"

[See full review](https://www.capterra.com/p/131883/Bigcommerce/#Capterra___6524410)

JM

Jacob M.

Software Engineer

> "Also, the paid version of themes are pretty pricey."

[See full review](https://www.capterra.com/p/131883/Bigcommerce/#Capterra___4499032)

Lauren W.

Customer Service Representative

> "The customer facing website looks good. "

[See full review](https://www.capterra.com/p/131883/Bigcommerce/#Capterra___7090734)

Shreyank J.

Sales Team Member

> "The setup is not so easy and quick compared to other saas platforms."

[See full review](https://www.capterra.com/p/131883/Bigcommerce/#Capterra___3829149)

AB

Anwar B.

Marketing Manager

> "can add products really easily, it has some great security features built in and was really easy to navigate and check orders etc"

[See full review](https://www.capterra.com/p/131883/Bigcommerce/#Capterra___6592854)

AM

Adam M.

IT Manager

> "Instead of being able to type in an order number and find the order you have to type in the number, wait for the advanced search..."

[See full review](https://www.capterra.com/p/131883/Bigcommerce/#Capterra___2262217)

DE

Dominique E.

Marketing Officer

> "However, this personalization helps to make your website look unique."

[See full review](https://www.capterra.com/p/131883/Bigcommerce/#Capterra___6344206)

SW

Seth W.

Owner

> "Sometimes when new features are added it causes a problem with the website."

[See full review](https://www.capterra.com/p/131883/Bigcommerce/#Capterra___2969795)

SL

Simon L.

Manager

> "Great customer service and some great templates for building"

[See full review](https://www.capterra.com/p/131883/Bigcommerce/#Capterra___6328749)

AM

Adam M.

IT Manager

> "Using BigCommerce it is hard to search for and find orders, even if you have an order number you are redirected to the "advanced..."

[See full review](https://www.capterra.com/p/131883/Bigcommerce/#Capterra___2262217)

KP

Krunal P.

Cyber Risk and Analysis

> "This creates room for attraction for users."

[See full review](https://www.capterra.com/p/131883/Bigcommerce/#Capterra___6365889)

TR

Tim R.

Owner

> "I understand why it is this way, but for clients with higher priced products, they quickly exceed the maximums."

[See full review](https://www.capterra.com/p/131883/Bigcommerce/#Capterra___3243123)

SL

Simon L.

Manager

> "the ease of use, from entering all the product data and the website design element was straight forwards and easy to use. "

[See full review](https://www.capterra.com/p/131883/Bigcommerce/#Capterra___6328749)

Muhammad Adil M.

Technical Analyst

> "A big let down is that there is no mobile app available."

[See full review](https://www.capterra.com/p/131883/Bigcommerce/#Capterra___2952543)

PD

Phil D.

Ecommerce Technical Manager

> "Happy, think it is a top 3 ecommerce CMS and an alternative to the likes of Shopify"

[See full review](https://www.capterra.com/p/131883/Bigcommerce/#Capterra___6552333)

BW

Brien W.

owner

> "The number one feature is instock notify you have to pay for and since they have apps for it they will never make it native."

[See full review](https://www.capterra.com/p/131883/Bigcommerce/#Capterra___2472978)

MGB

MAZAMASSO GEDEON B.

Best tools

> "It is a magnificent software that helped me make online selling easier."

[See full review](https://www.capterra.com/p/131883/Bigcommerce/#Capterra___6524410)

SF

Shelby F.

Business Solution Strategist

> "BigCommerce charges WAY too much when all they really offer is the ability to integrate with other apps which also charge way too..."

[See full review](https://www.capterra.com/p/131883/Bigcommerce/#Capterra___2559732)

AG

Ade G.

Ecommerce Manager

> "Scalability, ease of use and easy import and export of large number of products."

[See full review](https://www.capterra.com/p/131883/Bigcommerce/#Capterra___6592658)

NS

Nikola S.

Marketer

> "Because BigCommerce throws all its features at you at once, it may make it a little overwhelming for first-time stores that are..."

[See full review](https://www.capterra.com/p/131883/Bigcommerce/#Capterra___2785080)

Carlos Rodolfo V.

Director of Digital & Loyalty - ampm & Thorntons

> "The tool can be perfectly adapted to any type of company or organization due to its high scalability, the tools it offers help..."

[See full review](https://www.capterra.com/p/131883/Bigcommerce/#Capterra___4528106)

MR

Megha R.

Web developer

> "I would say i found it little bit expensive."

[See full review](https://www.capterra.com/p/131883/Bigcommerce/#Capterra___3351400)

MGB

MAZAMASSO GEDEON B.

Best tools

> "Easy and reliable use, billing, increased sales."

[See full review](https://www.capterra.com/p/131883/Bigcommerce/#Capterra___6524410)

SF

Shelby F.

Business Solution Strategist

> "Every app I’ve installed has caused a problem with another app or the native functionality of the platform."

[See full review](https://www.capterra.com/p/131883/Bigcommerce/#Capterra___2559732)

PD

Phil D.

Ecommerce Technical Manager

> "Easy to use with a clean UI."

[See full review](https://www.capterra.com/p/131883/Bigcommerce/#Capterra___6552333)

TL

Tom L.

Head of IT

> "There's very little help if you want to customize basic attributes."

[See full review](https://www.capterra.com/p/131883/Bigcommerce/#Capterra___2610107)

Carlos Rodolfo V.

Director of Digital & Loyalty - ampm & Thorntons

> "Order processing has become much simpler at every step of the process since using BigCommerce, maintaining order and increasing..."

[See full review](https://www.capterra.com/p/131883/Bigcommerce/#Capterra___4528106)

SF

Shelby F.

Business Solution Strategist

> "They also refuse to assign us an account manager even though we’re an enterprise customer."

[See full review](https://www.capterra.com/p/131883/Bigcommerce/#Capterra___2559732)

SH

Scott H.

President

> "out of 10, great product and exceptional support"

[See full review](https://www.capterra.com/p/131883/Bigcommerce/#Capterra___6773658)

VR

Verified Reviewer

VP of eCommerce

> "Some of the connected features are harder to manage than expected."

[See full review](https://www.capterra.com/p/131883/Bigcommerce/#Capterra___2733498)

AZ

Adnan Z.

Manager

> "makes selling multiple currencies very straightforward,there are no transaction fees applied by Big commerce,even if you use..."

[See full review](https://www.capterra.com/p/131883/Bigcommerce/#Capterra___4655191)

AM

Adam M.

IT Manager

> "You cannot edit orders."

[See full review](https://www.capterra.com/p/131883/Bigcommerce/#Capterra___2262217)

VR

Verified Reviewer

Web Developer

> "Easy product management, plenty of payment gateways available, decent theme store."

[See full review](https://www.capterra.com/p/131883/Bigcommerce/#Capterra___4834896)

AM

Anant M.

Manager

> "Not the most user friendly design capabilities."

[See full review](https://www.capterra.com/p/131883/Bigcommerce/#Capterra___2585935)

OS

Ousmane S.

Responsable Digital Magic Guinée

> "On BigCommerce, the payment by credit card is very secure and fast and mobile access is good, my store is well hosted"

[See full review](https://www.capterra.com/p/131883/Bigcommerce/#Capterra___4273939)

AM

Anant M.

Manager

> "New themes are pretty expensive to buy."

[See full review](https://www.capterra.com/p/131883/Bigcommerce/#Capterra___2585935)

[View Reviews](https://www.capterra.com/p/131883/Bigcommerce/reviews/)

DE

Danielle E.

Owner

> "You can customize with your own photos and videos, easily reach out to customer support and access your site to make edits, whenever you want."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7128517)

Carson O.

Coordinator

> "It is not able to handle more complex sites that require large subscription logs and dedicated subscriber areas of the website. If it does, we could not figure these features out."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7066629)

CK

Caroline K.

Owner

> "It’s intuitive drag-and-drop editor and wide range of customizable templates make website creation accessible even for users with no coding experience."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7065836)

CES

Carmen Elena S.

owner

> "I didn't like that I was unable to make my clients put their credit card information when they log in so if they pay in person and cancel last minute, I am unable to charge them a cancellation fee."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7046894)

Nino W.

Founder

> "It allows me to create a professional-looking website, manage content, and handle business tools all in one place without needing advanced technical knowledge."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7129530)

SC

Sarah C.

The Helper

> "The system doesn't make it easy to sell internationally because it doesn't have support for VAT and other international taxes. But it also doesn't have an easy setup to only sell within the US; I can't..."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7062071)

RR

Rebecca R.

Production manager

> "I also appreciate how everything is integrated in one platform — hosting, domains, marketing tools, and analytics — which makes managing the website convenient and efficient."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7141110)

Melissa Z.

Owner

> "The windows to enter text and pictures tend to overlap which cause a sloppy look when viewing the pages on the screen vs tablet vs phone"

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7081043)

JD

Jessica D.

Sales, Marketing and Events Manager

> "Really helpful for managing ticketing. When we have events for 500+ the scan ticket feature is really handy for getting people in quickly (I can get the team to download on their phone/ ipad etc"

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7073843)

SB

Satish B.

CEO Founder

> "does not have much apps options like shopify like for billing i want to give very flexible prices but im not able to do it as im not able to find and checkout apps"

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7102343)

Troy D.

Consultant

> "My team and I love the security aspect of the platform as we have clients who run their businesses and trust the platform with their online stores and event management."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7121722)

VR

Verified Reviewer

Founder

> "The absolute worst is when they push backend updates, they don't alert you to them, and it breaks your site while you're driving traffic to your site to the tune of thousands of dollars."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7070137)

Thomas J.

Owner, Senior Designer

> "The innovative approach to creating a complete and substantial out-of-the-box experience, in-tune customer support, and a vast, resourceful knowledge base."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7144547)

CS

Cassidy S.

HR ADMIN

> "I give the employees the web address and they create a log in for internal schedules, SOPs, pto requests but it is not for the general public, and the wix site editor automation keeps trying to get me..."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7021998)

JP

Jacob P.

Owner

> "It offers strong design flexibility, reliable hosting, and a robust app ecosystem, making it easy to build and maintain a polished online presence."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7145989)

RG

Rachelle G.

CEO

> "I'd LOVE for an AI Design Assistant that can look at a website that I would like my own website to look like and change it to look this way OR even some aspect of a website ie - be able to say on..."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7029061)

GS

Geoffrey S.

NetSuite Integration Engineer

> "The platform is straightforward to navigate, making website management efficient, and their customer service agents are knowledgeable, responsive, and capable of resolving issues quickly."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7117518)

VR

Verified Reviewer

Digital coordinator

> "There was often a lag, and the app had a lack of integration features that let me move info between third party apps, in addition to other minor technical nitpicks."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7114942)

SK

Sam K.

Owner and Lead Designer

> "Overall, I think Wix is unmatched when it comes to executing a design idea for a website and having an overall cohesive and professional-looking public presence. While the price is high, it seems worth..."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7046111)

VR

Verified Reviewer

Law Clerk

> "The platform can be quite heavy, and I often ran into lag while editing, especially when experimenting with more elements on a page. Because of this, I ended up sticking to simpler, minimal layouts..."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7055375)

KB

Kate B.

Photographer

> "It simplified White Pine Photography's process of creating and modifying visually appealing business website, enabling it to drive new clients and market photography services online."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7021284)

Clare A.

Owner

> "Their own payments system doesn't accept multi-currency, which I didn't realize when I set it up, so you have to use a third-party payment app if that is important to you."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7128051)

DL

Desmond L.

Owner

> "After an email in my inbox today, \[sensitive content hidden\] managed to respond to my query within a few minutes and fix the issue within 8 minutes."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7049365)

VR

Verified Reviewer

Area Sales Manager

> "I think one of the most important thing in the website industry is how easy it is to rank your website on google, and wix is unable to fix this issue in their platform so it is difficult completely..."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7084979)

DRS

Daniel R. S.

Founder

> "As a no code tech professional wix allows me to create awesome websites that look like Apple Inc with no code and the cyber security features wix packs is top in the game, which is important to me"

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___6885429)

Kunal S.

Business Boosters

> "Overwhelming Options:\*\* For a total beginner, the sheer number of buttons, apps, and design features can actually be a bit much."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7128233)

NH

Nancy H.

Owner

> "I could make edits to our website without needing any knowledge of "coding" or anything like that. If I were just rating WIX as a website base id give it 5 stars."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7130073)

NH

Nancy H.

Owner

> "We purchased all of the "add ons" had all the "premium" packages and yet, we constantly struggled and had no actual solutions presented to us by customer service."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7130073)

Luis F.

graphic designer

> "The friendly interface, specially for beginners, it simplifies the hustle of creating an e-commerce site, it has some pretty decent tools."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7061674)

MF

Mark F.

product design and development

> "AI lacks the ability to identify overlooked or missed steps when working with the website in some cases."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7109100)

AH

Ashley H.

CEO

> "Wix has a lot of relevant features for my service-based business that also offers functionality for online courses."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7096702)

Alexander G.

Head Photographer

> "When I chose to use Wix for my website development I chose it because of the website being free but the free version has a lot of glitches that needed fixing"

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7095259)

MN

Matthieu N.

Community Manager

> "The customization helps keep a visual identity that matches our brand and games, which is key for communication and community engagement."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7005437)

VR

Verified Reviewer

Owner

> "The only thing that gets a bit annoying is the difference between desktop and mobile layouts—sometimes you fix one and the other ends up looking slightly off."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7055043)

Portia A.

Nutse

> "It’s a great option if you want to quickly create a professional-looking website without too much stress. While it has a few limitations, it’s very user-friendly and reliable for most basic needs."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7136290)

VR

Verified Reviewer

Founder

> "I did not like the UI/UX design part of Wix, it did offer flexibility but there wasn't much modern-ness or creativity to website design, without coding."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7057556)

PP

Patrick P.

Sales President

> "AI chatbot wasn't really able to get to the root of my issue, but connected me to David and helped me get to Majestic in advanced billing, who solved my issues very quickly. "

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7090805)

MJ

Mason J.

Senior Administrative Assistant

> "Sometimes the templates do too much, and it takes more effort to start from a template than it would to start from scratch if there is a specific idea in mind."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7100089)

Alicia E.

Full stack developer

> "I created my own wedding website and forms with wix and the result was espectacular (even for a free plan)."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7096026)

VR

Verified Reviewer

Web Designer

> "This happens if you're not familiar with web design principles and you stray too far from standard templates offered by the software."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7098598)

Shawna S.

Founder, Principal

> "Building and updating pages is fast and stress-free, and the platform keeps improving with new features and automations that save time."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7062956)

Marko F.

CTO

> "I feel like it is too clunky, there are too many options on each page in the dashboard, making it hard to navigate. "

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7143312)

Brandon J.

CEO

> "It allows me to move fast without sacrificing design quality or performance, which is critical when working with clients."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7089076)

Kaberi A.

Director

> "Great for a creative person like me and great for personal branding, but the website lags hugely and eats up a lot of RAM when building."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7061076)

VR

Verified Reviewer

Owner

> "It also offers a wide range of templates, which helps speed up the process of creating a professional-looking site."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7137180)

Luis F.

graphic designer

> "Although it offers some pretty cool templates, it might seem too generic some times, unless you pay the big bucks for a top notch Template."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7061674)

Kunal S.

Business Boosters

> "Wix is a powerful tool if your main goal is to get a visually stunning website online without touching a single line of code."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7128233)

TM

Tristan M.

Software development

> "What I didn’t really like about wix, The free plan is limited, and adding features (like removing ads) bumps costs."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7082238)

CK

Caroline K.

Owner

> "Wix is a top pick for anyone who wants to build a modern, attractive, and functional website quickly—especially if your top priorities are simplicity and creative freedom."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7065836)

SD

Sarah D.

Executive Director

> "I don't love that Customer Service is a bit more difficult to get in touch with. Once I've been able to talk with them, my issues have been fixed quickly, but getting to that point (past chat bots,..."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7137802)

MD

Maryam D.

Coordinator

> "WIX is a reliable website builder that is easy to use and includes attractive features such as graphic design elements, versatile page layouts, and a variety of business and marketing tools."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7069570)

Ana Carolina D.

Owner

> "For example, I had to pay for email marketing, so it was an extra 1k I had to pay, but no coupons to help me save some money."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7052268)

AP

Amaury P.

IT Manager

> "I’ve been using Wix for a while now—both for my own projects and for clients—and I’ve been pretty happy with it. Whether it’s a simple portfolio or an online store, Wix gives me the flexibility to..."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___6817764)

MM

Miljenko M.

Construction Worker

> "It’s unnecessarily difficult to connect an existing custom domain if it’s not on Wix’s supported extension list."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7081928)

AE

Andrea E.

Freelance Graphic Designer and Illustrator

> "I have Graphic Design background, but I struggle with programming, but using templates was super simple, and customizing it to my branding was extremely easy."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7139785)

JD

Jessica D.

Sales, Marketing and Events Manager

> "Support online- not having a number to call, it can be frustrating talking to a bot when sometimes a really quick call to a real person would have the problem sorted quickly."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7073843)

DA

Dharmpreet A.

Backend Software Developer

> "Wix is a must have tool not only for Software Developers but also for other users without Coding skills looking to improve the SEO of their brands."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7080956)

CF

Cody F.

Principal Software Engineer

> "The 60 max cms field limit is a complete disaster when you start to build large projects."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7078838)

Nino W.

Founder

> "It has allowed me to launch and manage my projects efficiently, though I’ve noticed some limitations as my needs become more advanced."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7129530)

DI

Doga I.

Director

> "The design flexibility and options for uniqueness aren't great on Wix, making it difficult to create a truly custom and standout website."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___6828745)

RZ

Renata Z.

Naturopathic Doctor

> "Wix is a cost effective option to create a website, and I liked the drag and drop options built into the builder."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7081127)

AZ

Angelica Z.

Marketing

> "One downside of Wix is that once you choose a template, you cannot easily switch to another without rebuilding your site. While the platform offers many features, some advanced tools are locked behind..."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___6586616)

SG

Summer G.

Office Manager

> "I love how WIX gives you the option to not only create your logo, website, etc. But it also lets you purchase it with all the files included."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7026576)

KB

Kate B.

Photographer

> "Teams report that cutting-edge design personalization and logo incorporation are limiting, sometimes struggling to obtain one-of-a-kind distinctive studio identity without additional workarounds."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7021284)

SD

Segun D.

Digital Marketing Manager

> "With Wix, I am able to seamlessly create and design highly responsive websites without coding via drag and drop functionality."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7003418)

Kunal S.

Business Boosters

> "It also isn't the fastest platform out there; the more "fancy" features you add, the slower the site can feel to load."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7128233)

DD

Doris D.

Human Resources Generalist

> "My overall expertise with Wix has been decent - it makes it super easy to create and design highly responsive landing pages, blogs and websites."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7078222)

RZ

Renata Z.

Naturopathic Doctor

> "The website lagged incredibly and made building a website 50x longer and more annoying + complicated than it should be."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7081127)

JP

Jacob P.

Owner

> "Overall, Wix provides a smooth and intuitive website‑building experience, especially for small businesses and users who want creative control without technical complexity."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7145989)

Jonathan L.

Produc strategist

> "The thing I struggled with the most was modal overlays, there seems to little controls to manually change them"

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7095309)

SW

Seth W.

Research Assistant

> "The inclusion of Velo (Wix's JavaScript) enables further customization and functionality beyond what is available in the native builder, if needed."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7041684)

MM

Marlon M.

AI Software Engineer

> "It's a bit annoying to contact customer service due to payments not going through on every renewal cycle"

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7095094)

VR

Verified Reviewer

Law Clerk

> "Overall, I’m satisfied with Wix. Despite performance issues, its accessibility and beginner-friendly structure make it a strong option for anyone who wants to build a personal website without prior..."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7055375)

VR

Verified Reviewer

President

> "Sometimes I would get stuck in a template portion. And when I try to alter it or change it, it was hard to do."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7077490)

DP

Dohee P.

Exhibition Coordinator

> "My overall has been great with Wix across my current two organizations through which it allows me to create landing pages and websites without coding."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7012124)

SW

Seth W.

Research Assistant

> "The mobile page builder (at least in the classic builder) leaves much to be desired due to its clunky interface and stripped-down options."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7041684)

LG

Laurent G.

Director

> "The number of templates available for websites is awesome, the AI engine for text suggestions is well trained."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7076746)

KB

Kevin B.

Principal

> "Editing on a mobile device is not a current option, so if any changes need to be made while you're away from a computer cannot happen. Nor can you easily view your website on an actual mobile device."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___6437475)

Grace Gabriella P.

Freelance Writer and Creative

> "Wix evolves with the times, in other words, there are always new features, and the premium plans are affordable to individuals and freelancers!"

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7052987)

MG

Mehar G.

Owner of Practice

> "Lack of options regarding branding items, currently they are only offering mugs, totes, and T- shirts with the logo in addition to business cards."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___6486768)

[View Reviews](https://www.capterra.com/p/169007/Wix/reviews/)

## User interface

[BigCommerce](https://www.capterra.com/p/131883/Bigcommerce/)

4.36 (339)

[Wix](https://www.capterra.com/p/169007/Wix/)

4.42 (10,661)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

Activity Dashboard

207

Important

AI Copilot

150

Important

Alerts/Notifications

120

Important

BigCommerce

32/44

-   Activity Dashboard
-   AI Copilot
-   Alerts/Notifications
-   API
-   Campaign Management
-   Catalog Management
-   Content Management
-   Credit Card Processing
-   CRM
-   Customer Accounts
-   Customizable Branding
-   Customizable Templates
-   Data Security
-   Data Synchronization
-   Discount Management
-   Drag & Drop
-   Electronic Payments
-   Email Marketing
-   Generative AI
-   Inventory Management
-   Inventory Tracking
-   Kitting
-   Loyalty Program
-   Mobile Access
-   Multi-Channel Management
-   Multi-Channel Marketing
-   Multi-Currency
-   Multi-Location
-   Multi-Store
-   Order Management
-   Order Tracking
-   Promotions Management
-   Purchase Order Management
-   Real-Time Data
-   Reporting & Statistics
-   Returns Management
-   Reviews Management
-   Sales Order Management
-   SEO Management
-   Shipping Management
-   Shopping Cart
-   Templates
-   Third-Party Integrations
-   Website Management

[See all features](https://www.capterra.com/p/131883/Bigcommerce/#features)

Wix

Top features

34/44

-   Activity Dashboard
-   AI Copilot
-   Alerts/Notifications
-   API
-   Campaign Management
-   Catalog Management
-   Content Management
-   Credit Card Processing
-   CRM
-   Customer Accounts
-   Customizable Branding
-   Customizable Templates
-   Data Security
-   Data Synchronization
-   Discount Management
-   Drag & Drop
-   Electronic Payments
-   Email Marketing
-   Generative AI
-   Inventory Management
-   Inventory Tracking
-   Kitting
-   Loyalty Program
-   Mobile Access
-   Multi-Channel Management
-   Multi-Channel Marketing
-   Multi-Currency
-   Multi-Location
-   Multi-Store
-   Order Management
-   Order Tracking
-   Promotions Management
-   Purchase Order Management
-   Real-Time Data
-   Reporting & Statistics
-   Returns Management
-   Reviews Management
-   Sales Order Management
-   SEO Management
-   Shipping Management
-   Shopping Cart
-   Templates
-   Third-Party Integrations
-   Website Management

[See all features](https://www.capterra.com/p/169007/Wix/#features)

### Recognition

BigCommerce is recognized as a top-rated tool in 4 Capterra Shortlist reports

Wix is recognized as a top-rated tool in 4 Capterra Shortlist reports

### Deployment & support

BigCommerce

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Wix

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

BigCommerce

-   By BigCommerce
-   Located in United States
-   Founded in 2009

Wix

-   By Wix
-   Located in Israel
-   Founded in 2006

## Popular Comparisons

[BigCommerce](https://www.capterra.com/p/131883/Bigcommerce/)[4.36 (339)](https://www.capterra.com/p/131883/Bigcommerce/reviews/)

vs

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4.2

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[Wix](https://www.capterra.com/p/169007/Wix/)[4.42 (10,661)](https://www.capterra.com/p/169007/Wix/reviews/)

vs

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4.3

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4.3

4.5

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[BigCommerce](https://www.capterra.com/p/131883/Bigcommerce/)[4.36 (339)](https://www.capterra.com/p/131883/Bigcommerce/reviews/)

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Contact vendor for pricing

4.2

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4.5

4.2

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[View full comparison](https://www.capterra.com/compare/131883-225601/Bigcommerce-vs-WooCommerce)

[Wix](https://www.capterra.com/p/169007/Wix/)[4.42 (10,661)](https://www.capterra.com/p/169007/Wix/reviews/)

vs

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$17/month

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4.3

Features

4.3

4.5

Ease of Use

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[View full comparison](https://www.capterra.com/compare/167799-169007/Webnode-vs-Wix)

[BigCommerce](https://www.capterra.com/p/131883/Bigcommerce/)[4.36 (339)](https://www.capterra.com/p/131883/Bigcommerce/reviews/)

vs

[Squarespace](https://www.capterra.com/p/143461/Squarespace/)[4.55 (3,398)](https://www.capterra.com/p/143461/Squarespace/reviews/)

$39/month

Price

$25/month

4.2

Features

4.3

4.2

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[View full comparison](https://www.capterra.com/compare/131883-143461/Bigcommerce-vs-Squarespace)

[Wix](https://www.capterra.com/p/169007/Wix/)[4.42 (10,661)](https://www.capterra.com/p/169007/Wix/reviews/)

vs

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$17/month

Price

$8/month

4.3

Features

4.5

4.5

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/152263-169007/Pixpa-vs-Wix)

[BigCommerce](https://www.capterra.com/p/131883/Bigcommerce/)[4.36 (339)](https://www.capterra.com/p/131883/Bigcommerce/reviews/)

vs

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$39/month

Price

Contact vendor for pricing

4.2

Features

4.2

4.2

Ease of Use

4.2

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[Wix](https://www.capterra.com/p/169007/Wix/)[4.42 (10,661)](https://www.capterra.com/p/169007/Wix/reviews/)

vs

[GoDaddy Website Builder](https://www.capterra.com/p/182500/GoDaddy-Website-Builder/)[4.19 (1,378)](https://www.capterra.com/p/182500/GoDaddy-Website-Builder/reviews/)

$17/month

Price

$9.99/month

4.3

Features

4.0

4.5

Ease of Use

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[View full comparison](https://www.capterra.com/compare/169007-182500/Wix-vs-GoDaddy-Website-Builder)

[BigCommerce](https://www.capterra.com/p/131883/Bigcommerce/)[4.36 (339)](https://www.capterra.com/p/131883/Bigcommerce/reviews/)

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Features

4.6

4.2

Ease of Use

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[Wix](https://www.capterra.com/p/169007/Wix/)[4.42 (10,661)](https://www.capterra.com/p/169007/Wix/reviews/)

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4.3

Features

4.6

4.5

Ease of Use

4.5

[View full comparison](https://www.capterra.com/compare/169007-169468/Wix-vs-Elementor)

[BigCommerce](https://www.capterra.com/p/131883/Bigcommerce/)[4.36 (339)](https://www.capterra.com/p/131883/Bigcommerce/reviews/)

vs

[Adobe Commerce](https://www.capterra.com/p/227129/Magento-Commerce/)[4.33 (658)](https://www.capterra.com/p/227129/Magento-Commerce/reviews/)

$39/month

Price

Contact vendor for pricing

4.2

Features

4.4

4.2

Ease of Use

3.8

[View full comparison](https://www.capterra.com/compare/131883-227129/Bigcommerce-vs-Magento-Commerce)

[Wix](https://www.capterra.com/p/169007/Wix/)[4.42 (10,661)](https://www.capterra.com/p/169007/Wix/reviews/)

vs

[SITE123](https://www.capterra.com/p/152921/SITE123/)[4.42 (317)](https://www.capterra.com/p/152921/SITE123/reviews/)

$17/month

Price

$12.8/month

4.3

Features

4.2

4.5

Ease of Use

4.5

[View full comparison](https://www.capterra.com/compare/152921-169007/SITE123-vs-Wix)