# Compare Xola vs Now Book It 2026 | Capterra > Unsure of what to choose? Check Capterra to compare Xola and Now Book It based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/132175-220182/Xola-Booking-and-Marketing-System-vs-Now-Book-It --- # Xola vs Now Book It Features and Cost Comparison Last updated June 17th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: XolaNow Book It2/4 selected [Xola](https://www.capterra.com/p/132175/Xola-Booking-and-Marketing-System/)[4.7 (573)](https://www.capterra.com/p/132175/Xola-Booking-and-Marketing-System/reviews/) [Now Book It](https://www.capterra.com/p/220182/Now-Book-It/)[4.9 (101)](https://www.capterra.com/p/220182/Now-Book-It/reviews/) [## Xola](https://www.capterra.com/p/132175/Xola-Booking-and-Marketing-System/)[4.7 (573)](https://www.capterra.com/p/132175/Xola-Booking-and-Marketing-System/reviews/) Starting Price Contact vendor Value-for-Money 4.5 Functionality 4.4 Ease of Use 4.6 Customer Service 4.8 Reviews Sentiment DY Based on [573 reviews](#user-reviews) Positive 548 Neutral 20 Negative 5 [## Now Book It](https://www.capterra.com/p/220182/Now-Book-It/)[4.9 (101)](https://www.capterra.com/p/220182/Now-Book-It/reviews/) Starting Price Contact vendor Value-for-Money 4.8 Functionality 4.7 Ease of Use 4.8 Customer Service 4.9 Reviews Sentiment DR LV Based on [101 reviews](#user-reviews) Positive 101 Neutral 0 Negative 0 ## Send this comparison chart to my inbox ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. ## Summary * * * Key features rated by users Features selected based on 5,442 reviews from reservations software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology \--%Fit Not enough reviews Feature ratings Online Booking 4.8 Booking Management 4.0 Calendar Management 1.0 Availability Management \-- Channel Management \-- 64%Fit Not enough reviews Feature ratings Online Booking 4.9 Booking Management 4.8 Calendar Management 4.4 Availability Management \-- Channel Management \-- User satisfaction User satisfaction 4.7 User reviews[573](https://www.capterra.com/p/132175/Xola-Booking-and-Marketing-System/reviews/) Ease of use 4.6 Functionality 4.4 Value for money 4.5 Customer support 4.8 User satisfaction 4.9 User reviews[101](https://www.capterra.com/p/220182/Now-Book-It/reviews/) Ease of use 4.8 Functionality 4.7 Value for money 4.8 Customer support 4.9 Price starts from Price starts from \-- - Free version - Free trial Price starts from \-- - Free version - Free trial Best for Best for Xola is used by tour operators, activity providers, attractions, helicopter tour companies, aerial experience providers, fishing charters, water sports operators, ziplines, and escape rooms. Best for Restaurants, multi-venue groups, cafes, pubs, clubs, bars, wineries and breweries. ## User reviews Pros & cons VR Verified Reviewer Ghost Tour Guide > "Xola is easy to open. " [See full review](https://www.capterra.com/p/132175/Xola-Booking-and-Marketing-System/#Capterra___7124473) ED Emma D. Manager > "There's a random glitch I'm noticing recently where the guest will input their email and..." [See full review](https://www.capterra.com/p/132175/Xola-Booking-and-Marketing-System/#Capterra___3861989) Krystle M. Watersports Guide > "However I found the ease of use as an admin and as a customer, very streamlined." [See full review](https://www.capterra.com/p/132175/Xola-Booking-and-Marketing-System/#Capterra___6631580) LH Liliia H. owner > "Very disappointing, horrible customer service and support." [See full review](https://www.capterra.com/p/132175/Xola-Booking-and-Marketing-System/#Capterra___6328661) Krystle M. Watersports Guide > "I loved everything about the Xola reservation system." [See full review](https://www.capterra.com/p/132175/Xola-Booking-and-Marketing-System/#Capterra___6631580) JL Jason L. Owner > "cost is expensive along with credit card processing fees" [See full review](https://www.capterra.com/p/132175/Xola-Booking-and-Marketing-System/#Capterra___3862231) AG Arkangshu G. Owner > "Xola's streamlined booking is what I appreciate most." [See full review](https://www.capterra.com/p/132175/Xola-Booking-and-Marketing-System/#Capterra___6237282) AC Anita C. Manager > "My employees have a hard time getting to to work." [See full review](https://www.capterra.com/p/132175/Xola-Booking-and-Marketing-System/#Capterra___3862607) LK Lilian K. HR Manager > "When it comes to ticketing, Xola offers great features" [See full review](https://www.capterra.com/p/132175/Xola-Booking-and-Marketing-System/#Capterra___6347544) DaDD Dino aka Douglas D. Director, co-owner > "Xola is more expensive than some of the other options." [See full review](https://www.capterra.com/p/132175/Xola-Booking-and-Marketing-System/#Capterra___4271441) FG Frank G. Owner > "Absolutely the finest product for booking, scheduling and back office management of..." [See full review](https://www.capterra.com/p/132175/Xola-Booking-and-Marketing-System/#Capterra___3438139) CB Christopher B. Owner > "Relatively high customer service fees." [See full review](https://www.capterra.com/p/132175/Xola-Booking-and-Marketing-System/#Capterra___3855656) AA Amy A. Director of Operations > "The best feature of this software is easily their Live Chat customer support." [See full review](https://www.capterra.com/p/132175/Xola-Booking-and-Marketing-System/#Capterra___4294522) MM Melissa M. Owner > "Cancellations are difficult." [See full review](https://www.capterra.com/p/132175/Xola-Booking-and-Marketing-System/#Capterra___3845149) JK Jennifer K. Business Manager > "It took me 3 years to convince my boss, but now that we moved everything to XOLA and set up..." [See full review](https://www.capterra.com/p/132175/Xola-Booking-and-Marketing-System/#Capterra___3459580) AC Anita C. Manager > "I have had difficulty with the phone app." [See full review](https://www.capterra.com/p/132175/Xola-Booking-and-Marketing-System/#Capterra___3862607) MK Mark K. Owner > "After set-up, it is easy to use and intuitive in managing my reservations for my tour..." [See full review](https://www.capterra.com/p/132175/Xola-Booking-and-Marketing-System/#Capterra___3845197) KR Kasy R. Director of Technical Services > "Unable to tire pricing in one listing for separate days" [See full review](https://www.capterra.com/p/132175/Xola-Booking-and-Marketing-System/#Capterra___3568115) DD Dave D. Owner > "I love the reporting and simplicity of the user interface ." [See full review](https://www.capterra.com/p/132175/Xola-Booking-and-Marketing-System/#Capterra___3845223) JK Josef K. VP of Operations > "There is no SMS feature for employees." [See full review](https://www.capterra.com/p/132175/Xola-Booking-and-Marketing-System/#Capterra___3457864) AO Andrew O. owner > "product is good but would like to see some basic feature improvements that make our lives..." [See full review](https://www.capterra.com/p/132175/Xola-Booking-and-Marketing-System/#Capterra___3451243) AW Ashlyn W. Owner > "Only thing i would say negative is that its not easy integrating with Groupon." [See full review](https://www.capterra.com/p/132175/Xola-Booking-and-Marketing-System/#Capterra___3457000) KA Kaden A. Owner > "It’s been very good from day one, I am approached by other companies weekly and have no..." [See full review](https://www.capterra.com/p/132175/Xola-Booking-and-Marketing-System/#Capterra___3845191) AO Andrew O. owner > "Plus fairharbor is just annoying so out of principle, we will not work with them." [See full review](https://www.capterra.com/p/132175/Xola-Booking-and-Marketing-System/#Capterra___3451243) MA Michael A. dev > "It is very good and customer service is also very helpful." [See full review](https://www.capterra.com/p/132175/Xola-Booking-and-Marketing-System/#Capterra___3904302) TL Tanner L. RSM > "Didn't have any way for customers to book online previously." [See full review](https://www.capterra.com/p/132175/Xola-Booking-and-Marketing-System/#Capterra___2316166) [View Reviews](https://www.capterra.com/p/132175/Xola-Booking-and-Marketing-System/reviews/) DR Daniel R. Owner Operator > "It’s a reliable system that handles the day-to-day booking flow across multiple venues without creating extra admin or friction..." [See full review](https://www.capterra.com/p/220182/Now-Book-It/#Capterra___7133953) CC Claire C. Marketing Executive > "There are some limitations around reporting and data extraction, particularly when trying to segment or analyse bookings in more..." [See full review](https://www.capterra.com/p/220182/Now-Book-It/#Capterra___7136475) LV Lesley V. GM > "It made managing bookings quick and stress-free, and the automated reminders were really helpful for reducing no-shows & really..." [See full review](https://www.capterra.com/p/220182/Now-Book-It/#Capterra___7151035) DR Daniel R. Owner Operator > "No EDM newsletter option yet and some areas of the backend can feel a bit clunky, particularly when managing functions or making..." [See full review](https://www.capterra.com/p/220182/Now-Book-It/#Capterra___7133953) JE John E. Director > "I appreciated the ability to fully own and control our venue’s reservation data and marketing lists without third-party..." [See full review](https://www.capterra.com/p/220182/Now-Book-It/#Capterra___7126911) TH Tessa H. Venue Manager > "Only downside was not being able to set dates for services, was either off or on, would be good to have date settings rather than..." [See full review](https://www.capterra.com/p/220182/Now-Book-It/#Capterra___7136390) JS Jye S. Chief Marketing Officer > "The tool is very powerful allowing you to setup up a number of event types and different ways to execute them." [See full review](https://www.capterra.com/p/220182/Now-Book-It/#Capterra___7159699) LV Lesley V. GM > "The back end could feel a bit clunky at times, especially when making changes to bookings or navigating between features." [See full review](https://www.capterra.com/p/220182/Now-Book-It/#Capterra___7151035) JP Jordan P. Bar Manager > "The smart table management tools and customisable floor plans helped us serve guests more efficiently." [See full review](https://www.capterra.com/p/220182/Now-Book-It/#Capterra___7126922) DD Daniell D. Owner > "The ability to only use stripe as a payment gateway is limiting" [See full review](https://www.capterra.com/p/220182/Now-Book-It/#Capterra___7085690) CS Charlie S. Business Development Manager > "Value for Money, Easy service and customer interface, It allows us to take booking easily and fulfil our customers needs" [See full review](https://www.capterra.com/p/220182/Now-Book-It/#Capterra___7127392) CC Claire C. Marketing Executive > "At times, backend configuration changes can feel a little manual or time-consuming." [See full review](https://www.capterra.com/p/220182/Now-Book-It/#Capterra___7136475) CC Claire C. Marketing Executive > "The flexibility to tailor booking settings to suit different areas of the venue is particularly valuable." [See full review](https://www.capterra.com/p/220182/Now-Book-It/#Capterra___7136475) ZS Zaine S. Manager > "Without just saying everything is great, somethings can be tricky, for example special opening hours (mothers day) can be tricky..." [See full review](https://www.capterra.com/p/220182/Now-Book-It/#Capterra___7149474) LH Leigh H. Events and Social Media Manager > "Once everything is set up, it takes a lot of pressure off the team and creates a smoother experience for both staff and customers." [See full review](https://www.capterra.com/p/220182/Now-Book-It/#Capterra___7127395) SP Samip P. Manager > "Glitches on Ipad with booking not showing up." [See full review](https://www.capterra.com/p/220182/Now-Book-It/#Capterra___7152954) LH LeRoy H. Director > "It allows our team to multi skill even on weekends with casual staff" [See full review](https://www.capterra.com/p/220182/Now-Book-It/#Capterra___7136410) SO Sarah O. Venue Manager > "The only thing I found difficult was full payment unable to be used for add on's for special days (for example - adding full..." [See full review](https://www.capterra.com/p/220182/Now-Book-It/#Capterra___6818944) FM Fiona M. Group Head of Digital Marketing and Communications > "Managing the rollout across multiple venues is no small task, but \[sensitive content hidden\] has been exceptional throughout." [See full review](https://www.capterra.com/p/220182/Now-Book-It/#Capterra___7130323) FM Fiona M. Group Head of Digital Marketing and Communications > "However, to date, this functionality hasn’t been introduced or update provided." [See full review](https://www.capterra.com/p/220182/Now-Book-It/#Capterra___7130323) JM Jemma M. Co Owner Events Coordinator > "We use it for gift voucher management well too and it makes it super easy." [See full review](https://www.capterra.com/p/220182/Now-Book-It/#Capterra___7130313) JH Justin H. director > "probably need some kind of security level to stop staff messing around with it, but thats not the systems fault." [See full review](https://www.capterra.com/p/220182/Now-Book-It/#Capterra___6820594) SW Samantha W. Director > "We have run events and every day operations with Now Book It efficiently and it supported our business." [See full review](https://www.capterra.com/p/220182/Now-Book-It/#Capterra___7138122) RK Richard K. Owner > "I would like to know how to access or use training units as I am sure we are not using all the available functions." [See full review](https://www.capterra.com/p/220182/Now-Book-It/#Capterra___6818968) JM Jemma M. Co Owner Events Coordinator > "It has a nice interface for our website, with flexible design that suits." [See full review](https://www.capterra.com/p/220182/Now-Book-It/#Capterra___7130313) ZT Zoran T. assistant manager > "haven't had a bad experience or a problem that couldn't be solved" [See full review](https://www.capterra.com/p/220182/Now-Book-It/#Capterra___7135767) AS Agnes S. Office Manager > "I liked that there are no per-booking commission fees, which helped keep our operating costs predictable." [See full review](https://www.capterra.com/p/220182/Now-Book-It/#Capterra___7126917) TF Travis F. Director and Manager > "Nothing that was worth stating as 'least liked' and therefore, not applicable in filling this out..." [See full review](https://www.capterra.com/p/220182/Now-Book-It/#Capterra___6838478) RB Rebecca B. Director General Manager > "We have been with NBI for quite a few years now and love the system and the fact that it's Aussie owned and they have hospo..." [See full review](https://www.capterra.com/p/220182/Now-Book-It/#Capterra___7041432) JK Jason K. Director > "There is nothing to report here." [See full review](https://www.capterra.com/p/220182/Now-Book-It/#Capterra___6818922) LB Lusso B. Assistant Restaurant Manager > "Great control over capacity and availability, ideal for busy buffet service." [See full review](https://www.capterra.com/p/220182/Now-Book-It/#Capterra___7119840) LT Leon T. Venue Manager > "Some of the system set up can be hard to follow first up and no app so far." [See full review](https://www.capterra.com/p/220182/Now-Book-It/#Capterra___6284320) [View Reviews](https://www.capterra.com/p/220182/Now-Book-It/reviews/) ## User interface 4.72 (573) 4.93 (101) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit Access Controls/Permissions 207 Important Activities Booking 150 Important Activity Dashboard 120 Important Xola 37/46 - Access Controls/Permissions - Activities Booking - Activity Dashboard - AI Copilot - Alerts/Notifications - API - Appointment Management - Availability Management - Billing & Invoicing - Booking Management - Booking Notes - Calendar Management - Calendar Sync - Channel Management - CRM - Customer Database - Customer History - Customer Support - Customizable Branding - Customizable Reports - Customizable Templates - Discount Management - Dynamic Pricing - Email Templates - Event Scheduling - Generative AI - Group Reservations - Inventory Management - Mobile Access - Multi-Language - Multi-Location - Online Booking - Payment Processing - Price/Margin Management - Promotions Management - Rate Management - Ratings/Reviews - Real-Time Updates - Reminders - Reporting/Analytics - Room Booking - SMS Messaging - Social Media Integration - Third Party Booking - Third-Party Integrations - Website Integration [See all features](https://www.capterra.com/p/132175/Xola-Booking-and-Marketing-System/#features) Now Book It Top features 41/46 - Access Controls/Permissions - Activities Booking - Activity Dashboard - AI Copilot - Alerts/Notifications - API - Appointment Management - Availability Management - Billing & Invoicing - Booking Management - Booking Notes - Calendar Management - Calendar Sync - Channel Management - CRM - Customer Database - Customer History - Customer Support - Customizable Branding - Customizable Reports - Customizable Templates - Discount Management - Dynamic Pricing - Email Templates - Event Scheduling - Generative AI - Group Reservations - Inventory Management - Mobile Access - Multi-Language - Multi-Location - Online Booking - Payment Processing - Price/Margin Management - Promotions Management - Rate Management - Ratings/Reviews - Real-Time Updates - Reminders - Reporting/Analytics - Room Booking - SMS Messaging - Social Media Integration - Third Party Booking - Third-Party Integrations - Website Integration [See all features](https://www.capterra.com/p/220182/Now-Book-It/#features) ### Recognition Xola is recognized as a top-rated tool in 2 Capterra Shortlist reports Now Book It Best Value Restaurant ManagementSoftware (2026)  Best Value Restaurant ManagementSoftware (2024)  ### Deployment & support Xola Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Now Book It Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Xola - By Xola - Located in United States - Founded in 2011 Now Book It - By Now Book It - Located in Australia - Founded in ## Popular Comparisons [Xola](https://www.capterra.com/p/132175/Xola-Booking-and-Marketing-System/)[4.72 (573)](https://www.capterra.com/p/132175/Xola-Booking-and-Marketing-System/reviews/) vs [Eventbrite](https://www.capterra.com/p/114949/Eventbrite/)[4.60 (5,791)](https://www.capterra.com/p/114949/Eventbrite/reviews/) Contact vendor for pricing Price Contact vendor for pricing 4.4 Features 4.5 4.6 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/114949-132175/Eventbrite-vs-Xola-Booking-and-Marketing-System) [Now Book It](https://www.capterra.com/p/220182/Now-Book-It/)[4.93 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