# Compare Pollfish vs Semrush 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Pollfish and Semrush based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/132525-151962/Pollfish-vs-SEMrush

---

# Pollfish vs Semrush Features and Cost Comparison

Last updated May 15th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

PollfishSemrush2/4 selected

[Pollfish](https://www.capterra.com/p/132525/Pollfish/)[4.5 (208)](https://www.capterra.com/p/132525/Pollfish/reviews/)

[Semrush](https://www.capterra.com/p/151962/SEMrush/)[4.6 (2,323)](https://www.capterra.com/p/151962/SEMrush/reviews/)

[## Pollfish](https://www.capterra.com/p/132525/Pollfish/)[4.5 (208)](https://www.capterra.com/p/132525/Pollfish/reviews/)

Starting Price

$95.00one time

Value-for-Money

4.3

Functionality

4.4

Ease of Use

4.6

Customer Service

4.5

Reviews Sentiment

Based on [208 reviews](#user-reviews)

Positive

187

Neutral

17

Negative

4

[## Semrush](https://www.capterra.com/p/151962/SEMrush/)[4.6 (2,323)](https://www.capterra.com/p/151962/SEMrush/reviews/)

Starting Price

$139.95/month

Value-for-Money

4.2

Functionality

4.6

Ease of Use

4.3

Customer Service

4.4

Reviews Sentiment

Based on [2,323 reviews](#user-reviews)

Positive

2,226

Neutral

66

Negative

31

## Send this comparison chart to my inbox

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## Summary

* * *

Key features rated by users

Features selected based on 1,855 reviews from market research software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

82%Fit

Not enough reviews

Feature ratings

Survey Builder

4.6

Survey/Poll Management

5.0

Data Import/Export

4.5

Reporting/Analytics

4.4

Reporting & Statistics

4.9

63%Fit

Missing features

Feature ratings

Survey Builder

NA

Survey/Poll Management

NA

Data Import/Export

4.5

Reporting/Analytics

4.6

Reporting & Statistics

4.4

User satisfaction

User satisfaction

4.5

User reviews[208](https://www.capterra.com/p/132525/Pollfish/reviews/)

Ease of use

4.6

Functionality

4.4

Value for money

4.3

Customer support

4.5

User satisfaction

4.6

User reviews[2,323](https://www.capterra.com/p/151962/SEMrush/reviews/)

Ease of use

4.3

Functionality

4.6

Value for money

4.2

Customer support

4.4

Price starts from

Price starts from

$95Usage Based, One Time

-   Free version
-   Free trial

Price starts from

$139.95Flat Rate, Per Month

-   Free version
-   Free trial

Best for

Best for

Pollfish works with brands and their partner agencies cross all categories.

Best for

From small businesses to global enterprises, Semrush is the go-to platform for managing online visibility and accelerating digital growth.

## User reviews

Pros & cons

FM

Farhan M.

Computer System Technology

> "It help us provides a strong platform for conducting surveys with access to a wide range of..."

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___6339800)

MA

Melissa A.

Administrator

> "The questions seem created for a particular demographic which doesn't allow anyone to keep using."

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___6029224)

JB

Janelle B.

Customer Relations Manager

> "The drag and drop builder is great itself, but the template library also has anything we every need, so..."

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___6099811)

CP

Chandrakeerthan P.

student

> "The application is limited to web version and in android version it is unresponsive sometimes."

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___4564619)

PG

Prashanth G.

Product Manager

> "With Pollfish, I can collate the data & check for the areas of improvements on the platform."

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___5059812)

Bandaru S.

Student

> "Some of the surveys are not accepted due to fault statements"

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___4548518)

PG

Prashanth G.

Product Manager

> "It's customisable templates make the job easy by launching the survey in a quick time.3."

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___5059812)

KW

Kaycee W.

Sign maker

> "The surveys not loading or not working and disconnecting"

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___4171409)

JB

Janelle B.

Customer Relations Manager

> "We're very happy with Pollfish for our customer polls."

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___6099811)

EP

Erika P.

Digital Strategist

> "Logic gets messy if you want to make edits after you add it, and sometimes the open ended responses..."

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___3360884)

PG

Prashanth G.

Product Manager

> "The interface is really simple & highly intuitive for the first time users.2."

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___5059812)

AG

Arie G.

Founder

> "I tried out a B2B study, and found that the survey responses do not appear valid for true small..."

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___3365981)

Bri S.

Owner

> "I like that their surveys are interesting, and sometimes quite hilarious."

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___6156104)

MW

Mike W.

Research Director

> "Also reliance on Google Translate for moderators leads to frustrations sometimes when trying to get a..."

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___3252350)

CH

Chandra H.

UX Designer

> "By using a variety of survey type questions on various social media platforms and with email, we have..."

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___3370355)

BB

Brandon B.

Consultant

> "I don't like how you have to stop a survey in order to engage the quality filter."

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___3369836)

DC

Don C.

President

> "Easy to build questionnaire targeting your audience fast and inexpensively with live feedback in..."

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___4678311)

SE

Samir E.

VP Business

> "some difficulties inserting media, redo actions is not easy, sometimes have to start from scratch."

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___3377886)

AC

Asaf C.

Researcher

> "The website allowed me to survey only 100 people, for an okay price."

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___4682637)

TW

Teeira W.

Na

> "I don’t like that sometimes it disqualifies you when you spent so much time answering quedtions"

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___3363909)

MS

Mohammad S.

Student Grader

> "I used this software a lot when taking surveys and it greatly helped me earn lots of money!"

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___4442357)

SI

Sergey I.

CTO

> "Pollfish sales lures you with bloated eCPM numbers which has nothing to do with real revenue / 1000..."

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___2732172)

DW

Dustin W.

Partner Delivery Manager

> "I love the ability to quickly gather information from my team."

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___4615551)

DP

Dimitris P.

Business Development Director

> "Reports for market research could not be customized"

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___3356017)

MA

Melissa A.

Administrator

> "Interesting, easy to use and very efffective"

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___6029224)

LB

Lisa B.

Senior Moderator

> "As well, it can be very difficult to recruit nuanced populations."

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___3387963)

JB

Janelle B.

Customer Relations Manager

> "Pollfish is probably the single easiest software I've ever used."

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___6099811)

ED

Eray D.

Company Co-Founder

> "It is not easy to use the app."

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___4146011)

AG

Ashley G.

Small business owner

> "Pollfish jas made it so easy to create a survey and get results quickly and smoothly."

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___4298910)

VR

Verified Reviewer

Warehouse Manager

> "customer service take little a while to justify the real time issues."

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___3373232)

CL

Carmen L.

Researcher

> "I appreciated the cues to tell me whether I would need a larger sample size, and the instant price..."

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___3243993)

TM

Tiffany M.

Freelancer

> "sometimes it will kick out users, surveys fill quickly"

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___3472355)

HO

Hannington O.

IT Support Engineer

> "I like the way you can customize your survey questions and design the templates to suit your needs"

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___3357546)

MC

Marcus C.

DNR

> "I feel like there is not features that are missing think most of them or covered in the software"

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___3360970)

ED

Eray D.

Company Co-Founder

> "Its functionality is superb and the variety of surveys is amazing"

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___4146011)

CH

Chandra H.

UX Designer

> "I felt overwhelmed but the number of features with a lack of proper education on how to use them."

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___3370355)

SW

Samantha W.

Project Manager/Technical Writer

> "I love that you can easily design surveys and make them short but comprehensive to encourage users to..."

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___3377117)

NA

Nidhal A.

Researcher

> "Some features cant be used without premium account"

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___3363089)

AS

Akash S.

Senior Engineer Quality Control

> "It has easy to use interface and can be used worldwide with full customization and includes data..."

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___3378653)

PS

Priyankar S.

Physical Design Engineer

> "Not sure if this was the specific advisor or the fact the process is broken, but that part was a little..."

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___3389580)

LD

Leona D.

Student

> "It is also very aesthetically appealing to make and complete surveys on."

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___4000968)

LB

Lisa B.

Senior Moderator

> "The nuance of reporting is highly limited."

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___3387963)

TA

Tom A.

UX Researcher

> "Overall, Pollfish is helping us get important market insight and allows us to get customer insight on..."

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___3378257)

YB

Yulia B.

Sr Manager

> "This is not software problem but I think many people- respondents- do not take taking survey seriously."

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___3357210)

CP

Chandrakeerthan P.

student

> "Pollfish has a good beginner friendly user interface."

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___4564619)

KB

Kyle B.

Owner

> "Vague source of survey takers made us a bit uneasy."

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___3369062)

Bandaru S.

Student

> "Pollfish is a best platform for surveys it is easy to use."

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___4548518)

YV

Yas V.

Consultant

> "Response panels were too expensive."

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___3366055)

Deana C.

Freelance Writer

> "I like pollfish because the software is useful for doing surveys, answering questions, and doing other..."

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___3369407)

FA

Faizan A.

Student

> "Sometimes surveys could become expensive"

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___3380663)

JJ

Janko J.

CEO

> "I liked the simplicity of Poolfish, it helped me a lot gather insights that I needed to conduct my..."

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___3376677)

CL

Carmen L.

Researcher

> "Since this was so fast, I wasn't sure about the quality of the data."

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___3243993)

LS

Lauren S.

PR Supervisor

> "The software is intuitive and very customizable. If something won't work, the reps make sure they can..."

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___3362533)

SI

Sergey I.

CTO

> "Survey completion times are misleading too. If the survey says it takes 15min to complete, be ready to..."

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___2732172)

ClcM

Claudine lizz capawa M.

freelancer

> "I like the presentations of videos and sounds for the products and services to be surveyed."

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___3383705)

Misty B.

Bartender

> "The least I like about this software is that the pay for some of surveys is really ridiculous..Need to..."

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___2589401)

VR

Verified Reviewer

School Counselor

> "Pollfish provides simple, easy to read results"

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___4147557)

VR

Verified Reviewer

Administrative Assistant

> "Some gif not liked animation may be better"

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___3376838)

MK

Melody K.

Director of Research

> "Good for supplementing sample sizes for hard-to-find groups of people."

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___3350360)

ML

Martin L.

Marketing Manager N-Am

> "It's a chore to analyse them now."

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___3242772)

KS

Kimberly S.

Driver

> "It helps me target my audience with my products on a higher level"

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___3365507)

Stella I.

Manager

> "The price level is not for the light hearted."

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___3368070)

NG

Neleh G.

Homemaker

> "I love how easy the surveys are that Pollfish has."

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___4444553)

SG

Sylvia G.

Marketing Specialist

> "I'm not bought into the results of the survey."

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___3244071)

Kristen M.

Vice President

> "This product is very easy to use especially when you're trying to get opinions about your products or..."

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___3364578)

VR

Verified Reviewer

RA

> "After observing this embarrassingly low level of responses as they were coming in, I immediately asked..."

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___2352554)

KM

Kristina M.

Digital Marketing & Startup Consultant

> "The targeting parameters are quite robust and are often the same as or better than competitors."

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___3367899)

SH

Sohaib H.

Senior sales executive

> "Time consuming"

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___3370007)

Andrea G.

CMO & Co-founder

> "I'm able to collect a lot of responses in a short period of time at an honest price."

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___3354340)

VR

Verified Reviewer

Founder

> "Some very minor issues in extracting reports."

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___2639624)

TW

Teeira W.

Na

> "I love it allows you to do surveys for money"

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___3363909)

AZ

Alex Z.

Director

> "It gets very expensive when you add a few criteria."

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___2660440)

MS

Miguel S.

sales development

> "I like the possibility to select an audience and run a survey."

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___3350381)

VC

Vivian C.

Senior Marketing Manager

> "I think it logs out too quickly."

[See full review](https://www.capterra.com/p/132525/Pollfish/#Capterra___2661376)

[View Reviews](https://www.capterra.com/p/132525/Pollfish/reviews/)

DD

Devinda D.

Digital Marketing Consultant

> "Large database and extensive marketing tools, Good SEO and keyword research capabilities, good dashboards"

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7166728)

MF

Michael F.

SEO

> "I have also submitted a formal legal brief to their legal team and initiated a chargeback with my bank. If you are considering SEMrush for any..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7170886)

VR

Verified Reviewer

VP Marketing

> "For a long time, Semrush offered a comparable alternative to Ahrefs, giving users a clean look at keyword metrics"

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7179430)

Alp A.

Director

> "Most of position tracking over different client accounts are showing 0 volume for their most primary keywords and in turn making our traffic metrics..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7063450)

Suzanne C.

Small Business Owner

> "This may be an excellent tool for SEO professionals or agencies, but based on my experience, it requires more expertise and time than many solo..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7087333)

AG

Allison G.

Marketing Strategy Consultant

> "They give you the run around and require you to jump through hoops to cancel their free trial and then deny even when you've done what you're supposed..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7078978)

Suzanne C.

Small Business Owner

> "It offers an impressive range of tools and data, and I can see how it would be extremely valuable for experienced SEO professionals or teams who use it..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7087333)

JP

John P.

Transport Broker

> "It is fairly expensive as a subscription, especially to small business and the interface can sometimes be overwhelming to someone like me who is not a..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7087577)

VR

Verified Reviewer

Project Manager

> "Comprehensive SEO suite with deep insights, versatile competitive tools, and valuable for digital marketing."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7080032)

VR

Verified Reviewer

Owner

> "At no point does SEMrush clearly disclose that these email responses are AI-generated, which is misleading and wastes a lot of time."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7075022)

AM

Andrew M.

Senior Web Design Manager

> "I enjoy the keyword tracking and competitor comparison, helps us to know where we’re gaining traction and where we’re falling behind."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6866070)

DD

Devinda D.

Digital Marketing Consultant

> "This experience has left me disappointed with both the company's customer service and its approach to handling genuine billing disputes."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7166728)

Arsene S.

Merketing director

> "The platform is comprehensive and includes a wide range of SEO and competitor analysis tools."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7122949)

Suzanne C.

Small Business Owner

> "Within two days of resubscribing, it became very clear that I did not have the time, technical background, or bandwidth to use the platform effectively."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7087333)

CZ

Calvin Z.

Manager

> "I liked the keyword magic tool, it provides an extensive database of keywords, offering insights into search volume, keyword difficulty, trends, cost..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6614116)

FC

Fergus C.

Marketing Executive

> "Website scores sometimes fluctuate randomly, and maybe more of a search engine issue but pages with similar descriptions are flagged when often..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6858727)

OC

Owen C.

MD

> "Semrush provides a really powerful suite of SEO analysis and data for our company website, helping us to understand how and why our website is ranking..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6573261)

SW

Simona W.

head of marketing

> "Semrush is expensive and the free version doesn’t offer anything interesting, free trial is not a one, just a refund when you are not satisfied"

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6862797)

CZ

Calvin Z.

Manager

> "Its the tool I need on my marketing and blogging business, because it has most of the features I need in one software, from offering insights into..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6614116)

Alp A.

Director

> "We've noticed more and more discrepancies and missing data that are HUGE in comparison to every other tool. or they are flatout just missing."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7063450)

Arsene S.

Merketing director

> "My overall experience with Semrush started positively because the platform is powerful and offers many useful SEO and competitor analysis features."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7122949)

Palash R.

Graphic design

> "The pricing is quite expensive, especially for individual freelancers or small agencies."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7156698)

VM

Vikash M.

Chief Marketing Executive

> "The best seo tool i ahve used till now, i have tried lot of competetors but Semrush is always better than all of them, They have everything i need in..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6622525)

AG

Allison G.

Marketing Strategy Consultant

> "They are refusing to return the money and are using shady practices to give me the run around."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7078978)

VR

Verified Reviewer

Senior Account Manager

> "It is a robust platform for digital marketing professionals, offering extensive tools for optimizing online presence, but its complexity and cost may..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6541264)

Arsene S.

Merketing director

> "The biggest issue was not the software itself, but the billing practices."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7122949)

AH

Amir H.

E-Commerce Manager

> "It has amazing market insights, yet the worth of the money decreases when you do not utilize any of the sophisticated features."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7103112)

RW

Rickilee W.

Founder

> "The subscription pricing feels expensive, and the free version's severe limitations can pose challenges for smaller businesses or budget-conscious users"

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6648777)

DH

Daniel H.

Community Marketing Manager

> "It provides incredibly nuanced reports across markets for keywords and competitors and is a wonderful guide in looking for expansion opportunities."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6728563)

WW

William W.

Research Analyst

> "I found the tool both thorough and easy to use in terms of competitive intelligence and keyword tracking, but found significant issues with its..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6403632)

AH

Amir H.

E-Commerce Manager

> "I rely on this in order to maximize the visibility of our store."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7103112)

BH

Bryan H.

Director of Technical Operations

> "Historically the way API units were bought/purchased was kind of clunky and required you to reach out to a person; they've since corrected that."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6479009)

VR

Verified Reviewer

Head of Marketing and PMM

> "I also really appreciate the Competitors Discovery feature, which reveals the SEO approaches of similar organizations—perfect for identifying new..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6576758)

DM

Daniel M.

Owner

> "My overall experience was overshadowed by their rigid refund policy and difficulty of cancellation."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7044693)

VR

Verified Reviewer

Senior Web Developer

> "Overall it has been very helpful for me to fix and adjust things on your website, it gives a great breakdown of where you need for focus your efforts..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6803410)

AG

Allison G.

Marketing Strategy Consultant

> "Semrush is absolutely horrendous when it comes to customer service."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7078978)

FO

Feraud O.

Owner

> "The amount of features it has that can help your business with now only SEO but also research for advertising."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6859792)

HH

Humberto H.

Marketing Director

> "Too many upgrade services, constantly upselling the product!"

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6851365)

BE

Ben E.

Marketing and Communications Executive

> "Semrush is a really helpful tool to ensure that you are getting the most out of your websites."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7168833)

TS

Tyler S.

Affiliate marketer

> "It can be too expensive for smaller businesses, and sometimes the data isn’t as accurate as you'd hope"

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6663354)

DG

David G.

Web Strategist

> "At AFX Research, we appreciate how Semrush consolidates SEO, competitive intelligence, and market research tools into one intuitive platform."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6794437)

JA

Jazz A.

Director

> "We used it mainly for social media scheduling and it was expensive for that."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6714930)

MF

Michael F.

SEO

> "The contrast was immediate. When I reached out to SE Ranking to ask about their tools before committing, someone spoke with me instantly."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7170886)

LM

Lauren M.

Principal Consultant

> "the lack of historical data – you can see a year's worth of data, but only on a trendline/ with an index, so it is hard to compare keywords with each..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6165793)

TS

Tyler S.

Affiliate marketer

> "Semrush has a ton of features like keyword research, competitive analysis, and site audits."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6663354)

CZ

Calvin Z.

Manager

> "Its not that easy to use when you are just starting with it, with so many tools and data available, it might be hard to know where to start or how to..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6614116)

JB

Joe B.

CEO

> "For several years it has been a useful, if not cheap, part of our marketing stack and has helped guide our SEO and content priorities."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7056981)

WW

William W.

Research Analyst

> "My only complaint was the poor accuracy of the competitive data."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6403632)

IM

Isidora M.

Founder and Full Stack Marketer

> "From keyword tool, competitive analysis and SEO audits to content ideas and ad research, everything is just a few clicks away."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6825468)

ES

Ellie S.

Founder

> "There's somewhat of a steep learning curve with this tool, and I wish that fewer features were paid"

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6784655)

JP

John P.

Transport Broker

> "It opens small business opportunities in an effective manner."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7087577)

CZ

Calvin Z.

Manager

> "other thing is cost can be high for small businesses and individuals."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6614116)

OB

Orlando B.

Owner

> "The tool has a good pricing (lower price is always better) but with one client it pretty much pays for itself"

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7171091)

VR

Verified Reviewer

Marketing Manager

> "Platform is not intuitive or particularly user friendly."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6874057)

JI

Jennifer I.

Content Writer

> "As a content writer Semrush is an all-in-one tool that supports my freelancing."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7070328)

DM

Daniel M.

Owner

> "This is not a customer experience focused business."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7044693)

SB

Stephan B.

Digital Marketing Manager

> "The dashboard provides a wholistic look at your business's marketing and SEO all in one place."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6655097)

MB

MacKenzie B.

Founder

> "Firstly, the abrupt decision to escalate their monthly pricing from a manageable $69/month to a staggering $120/month with only a month's warning came..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#GetApp___4995640)

MJ

Maddie J.

SEO associate

> "The Site Audit and Position Tracking tools are amazing for quick facts on your site."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6772750)

ED

Erik D.

owner website designer

> "My only gripes about semrush, is that for a beginner on a limited budget, the monthly cost was a bit high for me at the moment. "

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___5012948)

JI

Jennifer I.

Content Writer

> "Scaling my content writing business has been boosted by my use of Semrush."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7070328)

VR

Verified Reviewer

Illustrator

> "Semrush only gives you up to 10 searches daily and the yearly subscription can be costly."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6027539)

FC

Fergus C.

Marketing Executive

> "Semrush has a comprehensive overview of website analytics, easy to navigate and easy to find issues to change."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6858727)

MB

MacKenzie B.

Founder

> "The shakedown for fees is significant and troubling for long-term users with planned budgets around the initial rates."

[See full review](https://www.capterra.com/p/151962/SEMrush/#GetApp___4995640)

MD

Matt D.

Marketer

> "Semrush has helped my SEO so much making it easy to rank for pages, however it has been slightly difficult to navigate and understand"

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6734777)

SS

Sai S.

IT Developer

> "The pricing of the plan is on the higher side, which makes it unaffordable for small enterprises and individuals.2."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___4989766)

DG

David G.

Web Strategist

> "It has become an integral part of our digital strategy, helping us enhance our online visibility and strengthen our competitive edge."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6794437)

FC

Filippo C.

E commerce manager

> "The fact it cost a lot of money the premium version"

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6613563)

DM

Daniel M.

Owner

> "Easy to navigate, and powerful tracking tools make it easy to test everything from SEO to ranking online."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7044693)

Naveen P.

Manager

> "Limited social media scheduling features: The social media scheduling features in SEM Rush are limited compared to other social media management tools,..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___4708667)

MJ

Maddie J.

SEO associate

> "The Keyword Magic Tool is super helpful for deep research on keywords/queries."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6772750)

KT

Kalin T.

Marketing Manager

> "The price point is hard."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6781826)

Eudys Rafael M.

Sales clerk

> "From keyword research to auditing my websites, this platform covers all the bases and provides me with accurate and up-to-date data in real time."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___5061373)

Tanvir M.

Marketing manager

> "Monthey package is overpriced for asian people as usd is not our main currency."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___4964714)

MK

Mohit K.

SEO Manager

> "It helps me understand my website better and plan my work."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7065467)

AD

Andrew D.

Owner

> "Ok, probably more on me, just SEO is so dull for some people, I get that it's necessary, but it seems like make work stuff for people who like..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6288986)

VR

Verified Reviewer

Manager

> "SEMrush provides extensive keyword research capabilities, allowing users to identify relevant keywords for their SEO and PPC campaigns."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6175858)

AT

Andrea T.

Marketing

> "On their site they talk about small and medium-sized enterprises, but with such a high monthly cost and a series of optional packages that increase the..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___4679832)

KV

Kirsty V.

Copywriter

> "I use it to find topic ideas and analyze me competitors, which is pretty cool."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6565733)

AkG

Ajay kumar G.

Full Stack developer

> "The backlink analyzer not accurate in Semrush."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6034198)

[View Reviews](https://www.capterra.com/p/151962/SEMrush/reviews/)

## User interface

[Pollfish](https://www.capterra.com/p/132525/Pollfish/)

4.48 (208)

4.63 (2,323)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Pollfish

Top features

34/50

-   Access Controls/Permissions
-   Activity Dashboard
-   Activity Tracking
-   AI Copilot
-   Alerts/Notifications
-   API
-   Benchmarking
-   Charting
-   Conditional Logic
-   Customer Segmentation
-   Customizable Branding
-   Customizable Fields
-   Customizable Questions
-   Customizable Reports
-   Customizable Templates
-   Data Import/Export
-   Data Visualization
-   Drag & Drop
-   Email Management
-   Email Reminders
-   Face-to-Face
-   Generative AI
-   Monitoring
-   Multi-Channel Distribution
-   Multi-Language
-   Multiple User Accounts
-   Offline Access
-   Panel Management
-   Paper-Based
-   Phone-Based
-   Question Branching
-   Question Library
-   Real-Time Analytics
-   Real-Time Data
-   Real-Time Reporting
-   Reminders
-   Reporting/Analytics
-   Reporting & Statistics
-   Search/Filter
-   Sentiment Analysis
-   Single Sign On
-   Social Media Integration
-   SSL Security
-   Statistical Analysis
-   Survey Builder
-   Survey/Poll Management
-   Survey Sample Management
-   Surveys & Feedback
-   Template Management
-   Third-Party Integrations

[See all features](https://www.capterra.com/p/132525/Pollfish/#features)

Semrush

22/50

-   Access Controls/Permissions
-   Activity Dashboard
-   Activity Tracking
-   AI Copilot
-   Alerts/Notifications
-   API
-   Benchmarking
-   Charting
-   Conditional Logic
-   Customer Segmentation
-   Customizable Branding
-   Customizable Fields
-   Customizable Questions
-   Customizable Reports
-   Customizable Templates
-   Data Import/Export
-   Data Visualization
-   Drag & Drop
-   Email Management
-   Email Reminders
-   Face-to-Face
-   Generative AI
-   Monitoring
-   Multi-Channel Distribution
-   Multi-Language
-   Multiple User Accounts
-   Offline Access
-   Panel Management
-   Paper-Based
-   Phone-Based
-   Question Branching
-   Question Library
-   Real-Time Analytics
-   Real-Time Data
-   Real-Time Reporting
-   Reminders
-   Reporting/Analytics
-   Reporting & Statistics
-   Search/Filter
-   Sentiment Analysis
-   Single Sign On
-   Social Media Integration
-   SSL Security
-   Statistical Analysis
-   Survey Builder
-   Survey/Poll Management
-   Survey Sample Management
-   Surveys & Feedback
-   Template Management
-   Third-Party Integrations

[See all features](https://www.capterra.com/p/151962/SEMrush/#features)

### Recognition

Pollfish is recognized as a top-rated tool in 4 Capterra Shortlist reports

Semrush is recognized as a top-rated tool in 3 Capterra Shortlist reports

### Deployment & support

Pollfish

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Semrush

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Pollfish

-   By Pollfish
-   Located in United States
-   Founded in 2013

Semrush

-   By Semrush
-   Located in United States
-   Founded in 2008

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